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SoBrief

التسويق ملخصات الكتب

هوكد
بقلم نير إيال • 2013
The psychology behind every habit-forming app, distilled into a four-step product design cycle.
4.12
٥٠٬٠٠٠+
هوكد الملخص
تجربة غامرة
هوكد
The psychology behind every habit-forming app, distilled into a four-step product design cycle.
بقلم نير إيال 2013 154 صفحة
4.12
٥٠٬٠٠٠+ تقييم
نقطة التحول
بقلم مالكوم غلادويل • 2000
Three rules govern social epidemics, and the people who start them aren't who you'd expect.
4.01
٨٠٠٬٠٠٠+
نقطة التحول الملخص
تجربة غامرة
نقطة التحول
Three rules govern social epidemics, and the people who start them aren't who you'd expect.
بقلم مالكوم غلادويل 2000 204 صفحة
4.01
٨٠٠٬٠٠٠+ تقييم
ريوورك
بقلم جايسون فرايد • 2010
Business plans are guesses, meetings destroy focus, and waiting to launch is a trap.
3.97
١٠٠٬٠٠٠+
ريوورك الملخص
تجربة غامرة
ريوورك
Business plans are guesses, meetings destroy focus, and waiting to launch is a trap.
بقلم جايسون فرايد 2010 279 صفحة
3.97
١٠٠٬٠٠٠+ تقييم
ابدأ بالسبب
بقلم سايمون سينك • 2009
Some brands inspire tattoos. The difference isn't product quality, it's which message comes first.
4.10
٢٠٠٬٠٠٠+
ابدأ بالسبب الملخص
تجربة غامرة
ابدأ بالسبب
Some brands inspire tattoos. The difference isn't product quality, it's which message comes first.
بقلم سايمون سينك 2009 52 صفحة
4.10
٢٠٠٬٠٠٠+ تقييم
The Art of Persuasion
بقلم Bob Burg • 1998
Eight words that dissolve resistance: scripts for getting your way without leaving enemies behind.
4.03
٥٠٠+
The Art of Persuasion الملخص
تجربة غامرة
The Art of Persuasion
Eight words that dissolve resistance: scripts for getting your way without leaving enemies behind.
بقلم Bob Burg 1998 238 صفحة
4.03
٥٠٠+ تقييم
Cues
بقلم Vanessa Van Edwards • 2022
Two silent questions shape every first impression. The specific cues that answer them.
4.21
٣٬٠٠٠+
Cues الملخص
تجربة غامرة
Cues
Two silent questions shape every first impression. The specific cues that answer them.
بقلم Vanessa Van Edwards 2022 320 صفحة
4.21
٣٬٠٠٠+ تقييم
أسرار إطلاق الصالة الرياضية
بقلم أليكس هورموزي • 2020
Why cheap trials drain gyms, and the upfront-pricing model that funds growth without ad budgets.
4.47
٣٠٨
أسرار إطلاق الصالة الرياضية الملخص
تجربة غامرة
أسرار إطلاق الصالة الرياضية
Why cheap trials drain gyms, and the upfront-pricing model that funds growth without ad budgets.
بقلم أليكس هورموزي 2020 57 صفحة
4.47
٣٠٨ تقييم
الجذب
بقلم غابرييل واينبرغ • 2014
Your best growth channel is the one your competitors dismissed. A process for finding it.
4.11
٩٬٠٠٠+
الجذب الملخص
تجربة غامرة
الجذب
Your best growth channel is the one your competitors dismissed. A process for finding it.
بقلم غابرييل واينبرغ 2014 288 صفحة
4.11
٩٬٠٠٠+ تقييم
Smart Brevity
بقلم Jim Vandehei • 2022
Readers give you 26 seconds. Journalists' best system for writing shorter and being read.
3.92
٩٬٠٠٠+
Smart Brevity الملخص
تجربة غامرة
Smart Brevity
Readers give you 26 seconds. Journalists' best system for writing shorter and being read.
بقلم Jim Vandehei 2022 199 صفحة
3.92
٩٬٠٠٠+ تقييم
الأسئلة هي الأجوبة
بقلم آلان بيز • 2000
A questioning sequence that turns prospects into self-recruiters, no pitch required.
4.01
١٬٠٠٠+
الأسئلة هي الأجوبة الملخص
تجربة غامرة
الأسئلة هي الأجوبة
A questioning sequence that turns prospects into self-recruiters, no pitch required.
بقلم آلان بيز 2000 96 صفحة
4.01
١٬٠٠٠+ تقييم
بالضبط ما يجب أن تقوله
بقلم فيل إم. جونز • 2017
Exact sentences for the moments when conversations stall: what to say, and why each phrase works.
3.75
٩٬٠٠٠+
بالضبط ما يجب أن تقوله الملخص
تجربة غامرة
بالضبط ما يجب أن تقوله
Exact sentences for the moments when conversations stall: what to say, and why each phrase works.
بقلم فيل إم. جونز 2017 148 صفحة
3.75
٩٬٠٠٠+ تقييم
How to Sell Yourself
بقلم Joe Girard • 1980
A record-breaking car salesman's rules for becoming the kind of person others say yes to.
3.88
٣٢٨
How to Sell Yourself الملخص
تجربة غامرة
How to Sell Yourself
A record-breaking car salesman's rules for becoming the kind of person others say yes to.
بقلم Joe Girard 1980
3.88
٣٢٨ تقييم
Wealth without Cash
بقلم Pace Morby • 2023
Acquire real estate without banks or your own cash by solving the problems other buyers ignore.
4.43
٢٦٧
Wealth without Cash الملخص
تجربة غامرة
Wealth without Cash
Acquire real estate without banks or your own cash by solving the problems other buyers ignore.
بقلم Pace Morby 2023 248 صفحة
4.43
٢٦٧ تقييم
Fans First
بقلم Jesse Cole • 2022
Forget advertising. How to build fans devoted enough to drive across the country for you.
4.36
٥٠٠+
Fans First الملخص
تجربة غامرة
Fans First
Forget advertising. How to build fans devoted enough to drive across the country for you.
بقلم Jesse Cole 2022 358 صفحة
4.36
٥٠٠+ تقييم
Gap Selling
بقلم Keenan • 2018
Features don't close deals. The measurable gap between a customer's pain and their goal does.
4.27
١٬٠٠٠+
Gap Selling الملخص
Gap Selling
Features don't close deals. The measurable gap between a customer's pain and their goal does.
بقلم Keenan 2018 262 صفحة
4.27
١٬٠٠٠+ تقييم
The Mom Test
بقلم Rob Fitzpatrick • 2013
Everyone's lying about your business idea. Especially your mom. A method for getting real answers.
4.37
١٣٬٠٠٠+
The Mom Test الملخص
The Mom Test
Everyone's lying about your business idea. Especially your mom. A method for getting real answers.
بقلم Rob Fitzpatrick 2013 138 صفحة
4.37
١٣٬٠٠٠+ تقييم
The Challenger Sale
بقلم Matthew Dixon • 2011
Complex sales punish relationship builders. The top reps teach customers what they didn't know.
3.91
١١٬٠٠٠+
The Challenger Sale الملخص
The Challenger Sale
Complex sales punish relationship builders. The top reps teach customers what they didn't know.
بقلم Matthew Dixon 2011 242 صفحة
3.91
١١٬٠٠٠+ تقييم
التأثير
بقلم روبرت ب. تشالديني • 1984
Your yes is less free than you think: six psychological levers that decide before you do.
4.21
١٠٠٬٠٠٠+
التأثير الملخص
التأثير
Your yes is less free than you think: six psychological levers that decide before you do.
بقلم روبرت ب. تشالديني 1984 260 صفحة
4.21
١٠٠٬٠٠٠+ تقييم
التنقيب المتعصب
بقلم جيب بلاونت • 2015
Stop prospecting, start starving. The multi-channel daily disciplines that keep pipelines full.
4.25
٦٬٠٠٠+
التنقيب المتعصب الملخص
التنقيب المتعصب
Stop prospecting, start starving. The multi-channel daily disciplines that keep pipelines full.
بقلم جيب بلاونت 2015 304 صفحة
4.25
٦٬٠٠٠+ تقييم
The Business of the 21st Century
بقلم Robert T. Kiyosaki • 2010
One business runs on relationships, not capital. Commit five years, and it pays for a lifetime.
3.87
١١٬٠٠٠+
The Business of the 21st Century الملخص
The Business of the 21st Century
One business runs on relationships, not capital. Commit five years, and it pays for a lifetime.
بقلم Robert T. Kiyosaki 2010 117 صفحة
3.87
١١٬٠٠٠+ تقييم
The Startup Owner's Manual
بقلم Steve Blank • 2012
Every business plan is guesswork. Here is the systematic way to replace guesses with customer facts.
4.11
١٢٬٠٠٠+
The Startup Owner's Manual الملخص
The Startup Owner's Manual
Every business plan is guesswork. Here is the systematic way to replace guesses with customer facts.
بقلم Steve Blank 2012 608 صفحة
4.11
١٢٬٠٠٠+ تقييم
طريقة الذئب
بقلم جوردان بلفورت • 2017
The closing system that runs on certainty, not charm, starting with the first four seconds.
3.95
٩٬٠٠٠+
طريقة الذئب الملخص
طريقة الذئب
The closing system that runs on certainty, not charm, starting with the first four seconds.
بقلم جوردان بلفورت 2017 240 صفحة
3.95
٩٬٠٠٠+ تقييم
أوجيلفي عن الإعلان
بقلم ديفيد أوجيلفي • 1983
Your headline is 90% of your budget. A master adman's craft rules for making every word sell.
4.15
١١٬٠٠٠+
أوجيلفي عن الإعلان الملخص
أوجيلفي عن الإعلان
Your headline is 90% of your budget. A master adman's craft rules for making every word sell.
بقلم ديفيد أوجيلفي 1983 224 صفحة
4.15
١١٬٠٠٠+ تقييم
الإطلاق
بقلم جيف ووكر • 2014
The launch formula that compresses a year of sales into one week, no existing audience required.
3.99
٤٬٠٠٠+
الإطلاق الملخص
الإطلاق
The launch formula that compresses a year of sales into one week, no existing audience required.
بقلم جيف ووكر 2014 206 صفحة
3.99
٤٬٠٠٠+ تقييم
أسرار الخبراء
بقلم راسل برانسون • 2017
One webinar script that builds a paying movement: tell three stories, then ask four questions.
4.24
٤٬٠٠٠+
أسرار الخبراء الملخص
أسرار الخبراء
One webinar script that builds a paying movement: tell three stories, then ask four questions.
بقلم راسل برانسون 2017 302 صفحة
4.24
٤٬٠٠٠+ تقييم
Sell or Be Sold
بقلم Grant Cardone • 1998
Everyone is in sales, whether they know it or not. The unapologetic guide to winning.
4.05
٨٬٠٠٠+
Sell or Be Sold الملخص
Sell or Be Sold
Everyone is in sales, whether they know it or not. The unapologetic guide to winning.
بقلم Grant Cardone 1998 256 صفحة
4.05
٨٬٠٠٠+ تقييم
Sales EQ
بقلم Jeb Blount • 2017
The deal is won or lost before the spreadsheet opens. The psychology that decides complex sales.
4.28
١٬٠٠٠+
Sales EQ الملخص
Sales EQ
The deal is won or lost before the spreadsheet opens. The psychology that decides complex sales.
بقلم Jeb Blount 2017 320 صفحة
4.28
١٬٠٠٠+ تقييم
كاشفرتايزنغ
بقلم درو إريك ويتمان • 2008
Eight primal desires drive every purchase. The ad psychology playbook for tapping each one.
4.35
٢٬٠٠٠+
كاشفرتايزنغ الملخص
كاشفرتايزنغ
Eight primal desires drive every purchase. The ad psychology playbook for tapping each one.
بقلم درو إريك ويتمان 2008 208 صفحة
4.35
٢٬٠٠٠+ تقييم
تجار الانتباه
بقلم تيم وو • 2016
Your attention has been for sale since 1833. The hidden industry that trades in it.
4.07
٤٬٠٠٠+
تجار الانتباه الملخص
تجار الانتباه
Your attention has been for sale since 1833. The hidden industry that trades in it.
بقلم تيم وو 2016 403 صفحة
4.07
٤٬٠٠٠+ تقييم
اختراق النمو
بقلم شون إليس • 2017
Build a team that runs 30 growth experiments a week; here is the structure and process.
4.11
٥٬٠٠٠+
اختراق النمو الملخص
اختراق النمو
Build a team that runs 30 growth experiments a week; here is the structure and process.
بقلم شون إليس 2017 320 صفحة
4.11
٥٬٠٠٠+ تقييم
Influence
بقلم Robert B. Cialdini • 1984
Why you say yes against your will: hidden triggers hijack instinct and only awareness can stop them.
4.21
١٠٠٬٠٠٠+
Influence الملخص
Influence
Why you say yes against your will: hidden triggers hijack instinct and only awareness can stop them.
بقلم Robert B. Cialdini 1984 260 صفحة
4.21
١٠٠٬٠٠٠+ تقييم
The Youtube Formula
بقلم Derral Eves • 2021
What the YouTube algorithm really rewards, and the data that shows you exactly what to make.
4.09
٥٠٠+
The Youtube Formula الملخص
The Youtube Formula
What the YouTube algorithm really rewards, and the data that shows you exactly what to make.
بقلم Derral Eves 2021 352 صفحة
4.09
٥٠٠+ تقييم
The Full Fee Agent
بقلم Chris Voss • 2022
An FBI negotiator's method for real estate agents to earn full commission, without ever discounting.
4.44
٤٢٨
The Full Fee Agent الملخص
The Full Fee Agent
An FBI negotiator's method for real estate agents to earn full commission, without ever discounting.
بقلم Chris Voss 2022 204 صفحة
4.44
٤٢٨ تقييم
دليل هارفارد بزنس ريفيو للعروض التقديمية المقنعة
بقلم نانسي دوارتي • 2010
Your slides get three seconds to earn attention: the craft rules for making each one count.
3.95
١٬٠٠٠+
دليل هارفارد بزنس ريفيو للعروض التقديمية المقنعة الملخص
دليل هارفارد بزنس ريفيو للعروض التقديمية المقنعة
Your slides get three seconds to earn attention: the craft rules for making each one count.
بقلم نانسي دوارتي 2010 256 صفحة
3.95
١٬٠٠٠+ تقييم
قاعدة الـ 3 دقائق
بقلم برانت بينفيديك • 2019
The sequence that leads audiences to sell themselves in under three minutes.
4.17
٥٠٠+
قاعدة الـ 3 دقائق الملخص
قاعدة الـ 3 دقائق
The sequence that leads audiences to sell themselves in under three minutes.
بقلم برانت بينفيديك 2019 256 صفحة
4.17
٥٠٠+ تقييم
بِع كما يبيع سيرهانت
بقلم رايان سيرهانت • 2018
The top broker's playbook for filling your pipeline and juggling every deal without dropping one.
4.28
٣٬٠٠٠+
بِع كما يبيع سيرهانت الملخص
بِع كما يبيع سيرهانت
The top broker's playbook for filling your pipeline and juggling every deal without dropping one.
بقلم رايان سيرهانت 2018 240 صفحة
4.28
٣٬٠٠٠+ تقييم
دليل آدويك لكتابة الإعلانات
بقلم جوزيف شوغرمان • 2006
Your first sentence must earn the second. Here's how to build copy readers can't stop reading.
4.14
١٬٠٠٠+
دليل آدويك لكتابة الإعلانات الملخص
دليل آدويك لكتابة الإعلانات
Your first sentence must earn the second. Here's how to build copy readers can't stop reading.
بقلم جوزيف شوغرمان 2006 368 صفحة
4.14
١٬٠٠٠+ تقييم
أظهر عملك!
بقلم أوستن كليون • 2014
Share your unfinished work daily, and the audience finds you before you are ready.
4.08
٦١٬٠٠٠+
أظهر عملك! الملخص
أظهر عملك!
Share your unfinished work daily, and the audience finds you before you are ready.
بقلم أوستن كليون 2014 131 صفحة
4.08
٦١٬٠٠٠+ تقييم
The Ultimate Sales Letter
بقلم Dan S. Kennedy • 1994
How to write a sales letter that survives the wastebasket: structural rules that close the order.
4.17
١٬٠٠٠+
The Ultimate Sales Letter الملخص
The Ultimate Sales Letter
How to write a sales letter that survives the wastebasket: structural rules that close the order.
بقلم Dan S. Kennedy 1994 240 صفحة
4.17
١٬٠٠٠+ تقييم
آلة البيع المثالية
بقلم شيت هولمز • 2007
A bad hire costs $60,000. A bad meeting costs an afternoon. The playbooks for eliminating both.
3.97
٩٬٠٠٠+
آلة البيع المثالية الملخص
آلة البيع المثالية
A bad hire costs $60,000. A bad meeting costs an afternoon. The playbooks for eliminating both.
بقلم شيت هولمز 2007 272 صفحة
3.97
٩٬٠٠٠+ تقييم
Predictable Revenue
بقلم Aaron Ross • 2011
One email system, four sales roles, and the math that makes revenue predictable.
3.97
٥٬٠٠٠+
Predictable Revenue الملخص
Predictable Revenue
One email system, four sales roles, and the math that makes revenue predictable.
بقلم Aaron Ross 2011 213 صفحة
3.97
٥٬٠٠٠+ تقييم
The Four Steps to the Epiphany
بقلم Steve Blank • 2003
Build it and they will come is a lie. The startup playbook: learn, then build.
3.96
١٦٬٠٠٠+
The Four Steps to the Epiphany الملخص
The Four Steps to the Epiphany
Build it and they will come is a lie. The startup playbook: learn, then build.
بقلم Steve Blank 2003 370 صفحة
3.96
١٦٬٠٠٠+ تقييم
فن البداية
بقلم غاي كاواساكي • 2004
Ship early, pitch lean, recruit fanatics: a startup playbook built on action, not planning.
3.90
٢٩٬٠٠٠+
فن البداية الملخص
فن البداية
Ship early, pitch lean, recruit fanatics: a startup playbook built on action, not planning.
بقلم غاي كاواساكي 2004 226 صفحة
3.90
٢٩٬٠٠٠+ تقييم
Logistics and Supply Chain Management
بقلم Martin Christopher • 1994
The best product rarely wins. Competitive advantage has moved upstream, into the supply chain.
3.77
٢٦١
Logistics and Supply Chain Management الملخص
Logistics and Supply Chain Management
The best product rarely wins. Competitive advantage has moved upstream, into the supply chain.
بقلم Martin Christopher 1994 276 صفحة
3.77
٢٦١ تقييم
The Presentation Secrets of Steve Jobs
بقلم Carmine Gallo • 2009
Steve Jobs didn't wing it. Nine learnable techniques that turned product launches into theater.
4.09
٧٬٠٠٠+
The Presentation Secrets of Steve Jobs الملخص
The Presentation Secrets of Steve Jobs
Steve Jobs didn't wing it. Nine learnable techniques that turned product launches into theater.
بقلم Carmine Gallo 2009 272 صفحة
4.09
٧٬٠٠٠+ تقييم
دليل SaaS
بقلم روب والينغ • 2023
Build a multimillion-dollar SaaS on your own terms: no VC, no board, just a repeatable playbook.
4.28
٥٠٠+
دليل SaaS الملخص
دليل SaaS
Build a multimillion-dollar SaaS on your own terms: no VC, no board, just a repeatable playbook.
بقلم روب والينغ 2023 202 صفحة
4.28
٥٠٠+ تقييم
Play Bigger
بقلم Al Ramadan • 2016
76% of a market's value goes to whoever defines it. This is the manual.
3.86
٢٬٠٠٠+
Play Bigger الملخص
Play Bigger
76% of a market's value goes to whoever defines it. This is the manual.
بقلم Al Ramadan 2016 272 صفحة
3.86
٢٬٠٠٠+ تقييم
Key Person of Influence
بقلم Daniel Priestley • 2010
Your expertise isn't enough. Five deliberate moves make you the person your industry calls first.
4.02
١٬٠٠٠+
Key Person of Influence الملخص
Key Person of Influence
Your expertise isn't enough. Five deliberate moves make you the person your industry calls first.
بقلم Daniel Priestley 2010 208 صفحة
4.02
١٬٠٠٠+ تقييم
How to Grow Your Small Business
بقلم Donald Miller • 2023
Growth stalls when the owner is the bottleneck. Six systems that let a business run itself.
4.33
١٬٠٠٠+
How to Grow Your Small Business الملخص
How to Grow Your Small Business
Growth stalls when the owner is the bottleneck. Six systems that let a business run itself.
بقلم Donald Miller 2023 271 صفحة
4.33
١٬٠٠٠+ تقييم
Competitive Advantage
بقلم Michael E. Porter • 1985
Your industry does not determine your profits. The way you arrange your activities does.
4.18
٤٬٠٠٠+
Competitive Advantage الملخص
Competitive Advantage
Your industry does not determine your profits. The way you arrange your activities does.
بقلم Michael E. Porter 1985 592 صفحة
4.18
٤٬٠٠٠+ تقييم
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