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SoBrief
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The Membership Economy
by Robbie Kellman Baxter • 2015
Why the smartest companies don't sell you a thing anymore: they enroll you in something.
3.73
1k+
The Membership Economy Summary
The Membership Economy 90%
Why the smartest companies don't sell you a thing anymore: they enroll you in something.
by Robbie Kellman Baxter 2015
3.73
1k+ ratings
The Customer Success Economy
by Nick Mehta • 2020
Customers can walk anytime. A CEO's playbook for turning every department into a retention engine.
4.12
112
The Customer Success Economy Summary
The Customer Success Economy 89%
Customers can walk anytime. A CEO's playbook for turning every department into a retention engine.
by Nick Mehta 2020
4.12
112 ratings
The Platform Delusion
by Jonathan A. Knee • 2021
Not all platforms are created equal. The economic physics that separate Airbnb from Uber.
3.98
223
The Platform Delusion Summary
The Platform Delusion 89%
Not all platforms are created equal. The economic physics that separate Airbnb from Uber.
by Jonathan A. Knee 2021
3.98
223 ratings
Intention Economy
by Doc Searls • 2012
The market flipped: when customers bring the data and set the terms, everybody wins.
3.71
177
Intention Economy Summary
Intention Economy 89%
The market flipped: when customers bring the data and set the terms, everybody wins.
by Doc Searls 2012
3.71
177 ratings
The Automatic Customer
by John Warrillow • 2015
Nine ways to turn one-time buyers into subscribers, and why the math makes it essential.
4.08
2k+
The Automatic Customer Summary
The Automatic Customer 88%
Nine ways to turn one-time buyers into subscribers, and why the math makes it essential.
by John Warrillow 2015
4.08
2k+ ratings
Winning on Purpose
by Fred Reichheld • 2021
Why customer devotion beats quarterly earnings, tracked with one number even Wall Street respects.
3.97
428
Winning on Purpose Summary
Winning on Purpose 88%
Why customer devotion beats quarterly earnings, tracked with one number even Wall Street respects.
by Fred Reichheld 2021
3.97
428 ratings
Enshittification
by Cory Doctorow • 2025
Big Tech didn't turn evil; competition, regulation, and worker power simply stopped holding it back.
4.06
13k+
Enshittification Summary
Enshittification 88%
Big Tech didn't turn evil; competition, regulation, and worker power simply stopped holding it back.
by Cory Doctorow 2025
4.06
13k+ ratings
The Forever Transaction
by Robbie Kellman Baxter • 2020
Build a subscription around an ongoing promise, and customers stop looking elsewhere.
4.01
244
The Forever Transaction Summary
The Forever Transaction 88%
Build a subscription around an ongoing promise, and customers stop looking elsewhere.
by Robbie Kellman Baxter 2020
4.01
244 ratings
Never Lose a Customer Again
by Joey Coleman • 2018
After the sale, keep the customer: a hundred-day playbook to turn one-time buyers into advocates.
4.18
1k+
Never Lose a Customer Again Summary
Never Lose a Customer Again 88%
After the sale, keep the customer: a hundred-day playbook to turn one-time buyers into advocates.
by Joey Coleman 2018
4.18
1k+ ratings
The Age of Surveillance Capitalism
by Shoshana Zuboff • 2018
Your private moments are now raw data, harvested without consent to predict and sell your future.
4.05
14k+
The Age of Surveillance Capitalism Summary
The Age of Surveillance Capitalism 88%
Your private moments are now raw data, harvested without consent to predict and sell your future.
by Shoshana Zuboff 2018
4.05
14k+ ratings
The Effortless Experience
by Matthew Dixon • 2013
Delight doesn't build loyalty. Ease does. And the ratio is four to one.
3.94
1k+
The Effortless Experience Summary
The Effortless Experience 88%
Delight doesn't build loyalty. Ease does. And the ratio is four to one.
by Matthew Dixon 2013
3.94
1k+ ratings
Move Fast and Break Things
by Jonathan Taplin • 2017
How three digital monopolies gutted music and news, and why democracy is their next casualty.
3.59
2k+
Move Fast and Break Things Summary
Move Fast and Break Things 88%
How three digital monopolies gutted music and news, and why democracy is their next casualty.
by Jonathan Taplin 2017
3.59
2k+ ratings
Retention Point
by Robert Skrob • 2018
Churn is the real enemy. The cure is one repeatable moment that makes a subscriber permanent.
3.73
309
Retention Point Summary
Retention Point 88%
Churn is the real enemy. The cure is one repeatable moment that makes a subscriber permanent.
by Robert Skrob 2018
3.73
309 ratings
Customer Obsessed
by Eric Berridge • 2016
Customer experience fails in a silo. The fix spans design, data, diversity, and employee engagement.
3.21
48
Customer Obsessed Summary
Customer Obsessed 88%
Customer experience fails in a silo. The fix spans design, data, diversity, and employee engagement.
by Eric Berridge 2016
3.21
48 ratings
Customer Success
by Nick Mehta • 2016
In subscriptions, the first sale is the smallest part. The real money requires a retention system.
4.00
1k+
Customer Success Summary
Customer Success 88%
In subscriptions, the first sale is the smallest part. The real money requires a retention system.
by Nick Mehta 2016
4.00
1k+ ratings
Creating Superfans
by Brittany Hodak • 2023
You can't buy devotion, only earn it: a system for turning indifference into lifelong advocacy.
4.37
260
Creating Superfans Summary
Creating Superfans 88%
You can't buy devotion, only earn it: a system for turning indifference into lifelong advocacy.
by Brittany Hodak 2023
4.37
260 ratings
Hug Your Customers
by Jack Mitchell • 2003
A family retailer's playbook for replacing sales scripts with genuine human connection.
4.03
986
Hug Your Customers Summary
Hug Your Customers 87%
A family retailer's playbook for replacing sales scripts with genuine human connection.
by Jack Mitchell 2003
4.03
986 ratings
The Age of Extraction
by Tim Wu • 2025
Tech platforms now extract wealth from everyone. History shows where that concentration leads.
3.89
1k+
The Age of Extraction Summary
The Age of Extraction 87%
Tech platforms now extract wealth from everyone. History shows where that concentration leads.
by Tim Wu 2025
3.89
1k+ ratings
Subprime Attention Crisis
by Tim Hwang • 2020
The internet's ad economy is a bubble of fake clicks, hidden fees, and bad incentives.
3.61
1k+
Subprime Attention Crisis Summary
Subprime Attention Crisis 87%
The internet's ad economy is a bubble of fake clicks, hidden fees, and bad incentives.
by Tim Hwang 2020
3.61
1k+ ratings
Don't Be Evil
by Rana Foroohar • 2019
The internet promised openness. What arrived was surveillance, addiction, and monopoly.
3.85
1k+
Don't Be Evil Summary
Don't Be Evil 87%
The internet promised openness. What arrived was surveillance, addiction, and monopoly.
by Rana Foroohar 2019
3.85
1k+ ratings
Literally
by Marnie Stockman • 2021
How smart MSPs escape the price war: by turning client management into a systematic growth engine.
4.08
13
Literally Summary
Literally 87%
How smart MSPs escape the price war: by turning client management into a systematic growth engine.
by Marnie Stockman 2021
4.08
13 ratings
The Seven Pillars of Customer Success
by Wayne McCulloch • 2021
Turn customer success into a growth engine. Seven pillars, from onboarding to advocacy.
4.16
245
The Seven Pillars of Customer Success Summary
The Seven Pillars of Customer Success 87%
Turn customer success into a growth engine. Seven pillars, from onboarding to advocacy.
by Wayne McCulloch 2021
4.16
245 ratings
No B.S. Guide to Maximum Referrals and Customer Retention
by Dan S. Kennedy • 2016
Turn every customer into a referral engine: no luck, no begging, just a system that compounds.
4.13
84
No B.S. Guide to Maximum Referrals and Customer Retention Summary
No B.S. Guide to Maximum Referrals and Customer Retention 87%
Turn every customer into a referral engine: no luck, no begging, just a system that compounds.
by Dan S. Kennedy 2016
4.13
84 ratings
Our Biggest Fight
by Frank H. McCourt • 2024
Your mind is the product, and the price is democracy. A new protocol offers a buyback.
4.15
27
Our Biggest Fight Summary
Our Biggest Fight 87%
Your mind is the product, and the price is democracy. A new protocol offers a buyback.
by Frank H. McCourt 2024
4.15
27 ratings
Master Switch
by Tim Wu • 2010
Telephone, radio, film, TV: each began open and ended a monopoly. The internet is next.
3.89
8k+
Master Switch Summary
Master Switch 87%
Telephone, radio, film, TV: each began open and ended a monopoly. The internet is next.
by Tim Wu 2010
3.89
8k+ ratings
The Pumpkin Plan
by Mike Michalowicz • 2012
Fire your worst clients, spoil your best, and build systems so you don't have to run the show.
4.10
4k+
The Pumpkin Plan Summary
The Pumpkin Plan 87%
Fire your worst clients, spoil your best, and build systems so you don't have to run the show.
by Mike Michalowicz 2012
4.10
4k+ ratings
Who Owns the Future?
by Jaron Lanier • 2013
Free services enter the internet. Middle-class jobs leave. A plan to reverse the pump.
3.77
4k+
Who Owns the Future? Summary
Who Owns the Future? 87%
Free services enter the internet. Middle-class jobs leave. A plan to reverse the pump.
by Jaron Lanier 2013
3.77
4k+ ratings
The Four
by Scott Galloway • 2017
Amazon, Apple, Facebook, Google: four companies, four instincts, one trillion-dollar playbook.
3.83
19k+
The Four Summary
The Four 87%
Amazon, Apple, Facebook, Google: four companies, four instincts, one trillion-dollar playbook.
by Scott Galloway 2017
3.83
19k+ ratings
Fiber
by Susan P. Crawford • 2018
Fiber is this century's electricity, and America skipped the wiring job.
3.87
159
Fiber Summary
Fiber 87%
Fiber is this century's electricity, and America skipped the wiring job.
by Susan P. Crawford 2018
3.87
159 ratings
How to Win Customers and Keep Them for Life
by Michael LeBoeuf • 2000
Customers stay when the experience pays off for them. A system for making every touchpoint deliver.
3.9
200
How to Win Customers and Keep Them for Life Summary
How to Win Customers and Keep Them for Life 87%
Customers stay when the experience pays off for them. A system for making every touchpoint deliver.
by Michael LeBoeuf 2000
3.9
200 ratings
The Long Tail
by Chris Anderson • 2006
Digital shelves flip the economics: niche products collectively now outsell blockbusters.
3.82
30k+
The Long Tail Summary
The Long Tail 87%
Digital shelves flip the economics: niche products collectively now outsell blockbusters.
by Chris Anderson 2006
3.82
30k+ ratings
Uncommon Service
by Frances Frei • 2012
The counterintuitive rule of service: to be great, you must first decide where to be bad.
4.01
784
Uncommon Service Summary
Uncommon Service 87%
The counterintuitive rule of service: to be great, you must first decide where to be bad.
by Frances Frei 2012
4.01
784 ratings
The Pricing Roadmap
by Ulrik Lehrskov-Schmidt • 2023
B2B SaaS pricing done backwards: build the structure around who pays, not what you built.
5.00
1
The Pricing Roadmap Summary
The Pricing Roadmap 87%
B2B SaaS pricing done backwards: build the structure around who pays, not what you built.
by Ulrik Lehrskov-Schmidt 2023
5.00
1 ratings
Survival of the Richest
by Douglas Rushkoff • 2022
Tech billionaires build escape pods, not solutions. Rushkoff was invited to help plan one.
3.83
3k+
Survival of the Richest Summary
Survival of the Richest 87%
Tech billionaires build escape pods, not solutions. Rushkoff was invited to help plan one.
by Douglas Rushkoff 2022
3.83
3k+ ratings
The Ultimate Question 2.0
by Fred Reichheld • 2011
One question measures genuine loyalty. Build a feedback system around it and outgrow your rivals.
3.87
1k+
The Ultimate Question 2.0 Summary
The Ultimate Question 2.0 87%
One question measures genuine loyalty. Build a feedback system around it and outgrow your rivals.
by Fred Reichheld 2011
3.87
1k+ ratings
The Attention Merchants
by Tim Wu • 2016
Your attention has been for sale since 1833. The hidden industry that trades in it.
4.07
5k+
The Attention Merchants Summary
The Attention Merchants 87%
Your attention has been for sale since 1833. The hidden industry that trades in it.
by Tim Wu 2016
4.07
5k+ ratings
CRM at the Speed of Light
by Paul Greenberg • 2001
CRM is a business philosophy, not a technology project. The blueprint for making it real.
3.82
103
CRM at the Speed of Light Summary
CRM at the Speed of Light 87%
CRM is a business philosophy, not a technology project. The blueprint for making it real.
by Paul Greenberg 2001
3.82
103 ratings
World Without Mind
by Franklin Foer • 2017
A counterculture dream of global harmony became a corporate machine for total surveillance.
3.63
2k+
World Without Mind Summary
World Without Mind 87%
A counterculture dream of global harmony became a corporate machine for total surveillance.
by Franklin Foer 2017
3.63
2k+ ratings
Product-Led Growth
by Wes Bush • 2019
Replace your sales team with a product users try, love, and buy without a sales call.
4.09
2k+
Product-Led Growth Summary
Product-Led Growth 87%
Replace your sales team with a product users try, love, and buy without a sales call.
by Wes Bush 2019
4.09
2k+ ratings
Go Mobile
by Jeanne Hopkins • 2011
Mobile marketing without a big budget: how to adapt Fortune 500 tactics to your business.
3.55
60
Go Mobile Summary
Go Mobile 87%
Mobile marketing without a big budget: how to adapt Fortune 500 tactics to your business.
by Jeanne Hopkins 2011
3.55
60 ratings
A Hacker's Mind
by Bruce Schneier • 2023
Every system has loopholes. The powerful find them first, from tax codes to your attention.
3.68
1k+
A Hacker's Mind Summary
A Hacker's Mind 87%
Every system has loopholes. The powerful find them first, from tax codes to your attention.
by Bruce Schneier 2023
3.68
1k+ ratings
Forget the Funnel
by Georgiana Laudi • 2023
Stop chasing leaky funnels. The customer insight method that turned revenue up 900% in two years.
4.14
159
Forget the Funnel Summary
Forget the Funnel 87%
Stop chasing leaky funnels. The customer insight method that turned revenue up 900% in two years.
by Georgiana Laudi 2023
4.14
159 ratings
Working in Public
by Nadia Eghbal • 2020
Open source runs on solo maintainers, not communities. The scarcest resource: attention, not code.
3.92
951
Working in Public Summary
Working in Public 87%
Open source runs on solo maintainers, not communities. The scarcest resource: attention, not code.
by Nadia Eghbal 2020
3.92
951 ratings
Superfans
by Pat Flynn • 2019
Build a fan base that buys, shares, and stays: the four-stage method for creating true believers.
4.12
2k+
Superfans Summary
Superfans 87%
Build a fan base that buys, shares, and stays: the four-stage method for creating true believers.
by Pat Flynn 2019
4.12
2k+ ratings
The Innovator's Dilemma
by Clayton M. Christensen • 1997
Good management blinds firms to the cheaper, simpler technologies that eventually replace them.
4.04
61k+
The Innovator's Dilemma Summary
The Innovator's Dilemma 87%
Good management blinds firms to the cheaper, simpler technologies that eventually replace them.
by Clayton M. Christensen 1997
4.04
61k+ ratings
Mood Machine
by Liz Pelly • 2025
Your favorite playlist runs on anonymous musicians and ad-tech logic; it was never a music company.
3.83
5k+
Mood Machine Summary
Mood Machine 87%
Your favorite playlist runs on anonymous musicians and ad-tech logic; it was never a music company.
by Liz Pelly 2025
3.83
5k+ ratings
High-Tech, High-Touch Customer Service
by Micah Solomon • 2012
The personal-service secret of beloved brands, and the technology that scales it.
3.77
113
High-Tech, High-Touch Customer Service Summary
High-Tech, High-Touch Customer Service 87%
The personal-service secret of beloved brands, and the technology that scales it.
by Micah Solomon 2012
3.77
113 ratings
The Tech Coup
by Marietje Schaake • 2024
When tech companies became the state, democracy became a user agreement no one reads.
3.78
468
The Tech Coup Summary
The Tech Coup 87%
When tech companies became the state, democracy became a user agreement no one reads.
by Marietje Schaake 2024
3.78
468 ratings
Rocket
by Michael J. Silverstein • 2015
Customer surveys do not create breakthroughs. Winning brands build advocates who sell for them.
3.37
54
Rocket Summary
Rocket 87%
Customer surveys do not create breakthroughs. Winning brands build advocates who sell for them.
by Michael J. Silverstein 2015
3.37
54 ratings
The Customer Service Revolution
by John R. DiJulius • 2015
A systematic playbook for customer experiences so good your customers stop asking about price.
4.04
279
The Customer Service Revolution Summary
The Customer Service Revolution 87%
A systematic playbook for customer experiences so good your customers stop asking about price.
by John R. DiJulius 2015
4.04
279 ratings
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