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Be a Brilliant Business Writer
by Jane Curry • 2010
The practical playbook for business writing that busy readers will read, not skim past.
4.14
28
Be a Brilliant Business Writer Summary
Be a Brilliant Business Writer 93%
The practical playbook for business writing that busy readers will read, not skim past.
by Jane Curry 2010
4.14
28 ratings
Excellence in Business Communication
by John V. Thill • 1990
Why your first draft should wait: a planning-first method for business writing that actually lands.
3.83
206
Excellence in Business Communication Summary
Excellence in Business Communication 92%
Why your first draft should wait: a planning-first method for business writing that actually lands.
by John V. Thill 1990
3.83
206 ratings
Writing That Works
by Kenneth Roman • 1981
From emails to proposals, the enduring rules for business writing that gets read and gets results.
3.72
1k+
Writing That Works Summary
Writing That Works 92%
From emails to proposals, the enduring rules for business writing that gets read and gets results.
by Kenneth Roman 1981
3.72
1k+ ratings
HBR Guide to Better Business Writing
by Harvard Business Publishing • 2005
Your readers are busy. The playbook for business documents that get read and change minds.
4.06
1k+
HBR Guide to Better Business Writing Summary
HBR Guide to Better Business Writing 92%
Your readers are busy. The playbook for business documents that get read and change minds.
by Harvard Business Publishing 2005
4.06
1k+ ratings
Writing Without Bullshit
by Josh Bernoff • 2016
Most business writing wastes the reader's time. The concise fix, from email to executive summary.
4.01
727
Writing Without Bullshit Summary
Writing Without Bullshit 92%
Most business writing wastes the reader's time. The concise fix, from email to executive summary.
by Josh Bernoff 2016
4.01
727 ratings
Writing Skills for Public Relations
by John Foster • 2012
Tight sentences, headlines that earn clicks, and the legal traps hidden in everyday PR writing.
4.00
5
Writing Skills for Public Relations Summary
Writing Skills for Public Relations 91%
Tight sentences, headlines that earn clicks, and the legal traps hidden in everyday PR writing.
by John Foster 2012
4.00
5 ratings
The One-Page Proposal
by Patrick G. Riley • 2002
One page. Six sections. All the facts, numbers, and persuasion a decision-maker needs.
3.87
164
The One-Page Proposal Summary
The One-Page Proposal 91%
One page. Six sections. All the facts, numbers, and persuasion a decision-maker needs.
by Patrick G. Riley 2002
3.87
164 ratings
Smart Brevity
by Jim Vandehei • 2022
Readers give you 26 seconds. Journalists' best system for writing shorter and being read.
3.92
10k+
Smart Brevity Summary
Smart Brevity 91%
Readers give you 26 seconds. Journalists' best system for writing shorter and being read.
by Jim Vandehei 2022
3.92
10k+ ratings
Wait, How Do I Write This Email?
by Danny Rubin • 2015
The email that lands the interview is half the length you think it should be.
3.92
168
Wait, How Do I Write This Email? Summary
Wait, How Do I Write This Email? 91%
The email that lands the interview is half the length you think it should be.
by Danny Rubin 2015
3.92
168 ratings
Improve Your Global Business English
by Fiona Talbot • 2012
Business English across borders: adapt your writing to any culture and never lose a deal.
3.81
26
Improve Your Global Business English Summary
Improve Your Global Business English 91%
Business English across borders: adapt your writing to any culture and never lose a deal.
by Fiona Talbot 2012
3.81
26 ratings
Writing for Busy Readers
by Todd Rogers • 2023
Most people won't read what you write. A behavioral scientist's rules for changing that.
3.87
1k+
Writing for Busy Readers Summary
Writing for Busy Readers 91%
Most people won't read what you write. A behavioral scientist's rules for changing that.
by Todd Rogers 2023
3.87
1k+ ratings
Everybody Writes
by Ann Handley • 2014
Show up. Write badly. Revise. The practical habits that turn anyone into a better content writer.
3.97
6k+
Everybody Writes Summary
Everybody Writes 91%
Show up. Write badly. Revise. The practical habits that turn anyone into a better content writer.
by Ann Handley 2014
3.97
6k+ ratings
The New Email Revolution
by Robert W. Bly • 2018
Most business emails are deleted unread. The playbook for getting yours opened and read.
3.00
23
The New Email Revolution Summary
The New Email Revolution 91%
Most business emails are deleted unread. The playbook for getting yours opened and read.
by Robert W. Bly 2018
3.00
23 ratings
Oxford Guide to Plain English
by Martin Cutts • 2004
Writing busy people finish: a complete system from sentence craft through page design.
4.25
208
Oxford Guide to Plain English Summary
Oxford Guide to Plain English 91%
Writing busy people finish: a complete system from sentence craft through page design.
by Martin Cutts 2004
4.25
208 ratings
The First Minute
by Chris Fenning • 2020
Most work conversations fail in the first minute. Three sentences can fix that.
3.84
1k+
The First Minute Summary
The First Minute 91%
Most work conversations fail in the first minute. Three sentences can fix that.
by Chris Fenning 2020
3.84
1k+ ratings
Am I Making Myself Clear?
by Terry Felber • 2002
Ten clarity techniques from the world's best communicators, for making complex ideas stick.
4.16
488
Am I Making Myself Clear? Summary
Am I Making Myself Clear? 91%
Ten clarity techniques from the world's best communicators, for making complex ideas stick.
by Terry Felber 2002
4.16
488 ratings
Persuasive Business Proposals
by Tom Sant • 1992
Most proposals lead with credentials; the ones that win lead with the client's problem.
3.80
191
Persuasive Business Proposals Summary
Persuasive Business Proposals 90%
Most proposals lead with credentials; the ones that win lead with the client's problem.
by Tom Sant 1992
3.80
191 ratings
The Minto Pyramid Principle
by Barbara Minto • 1987
How McKinsey consultants write: lead with the answer and build the case underneath.
3.97
4k+
The Minto Pyramid Principle Summary
The Minto Pyramid Principle 90%
How McKinsey consultants write: lead with the answer and build the case underneath.
by Barbara Minto 1987
3.97
4k+ ratings
Brief
by Joseph McCormack • 2014
Why your expertise works against you: say half as much for twice the impact.
3.72
2k+
Brief Summary
Brief 90%
Why your expertise works against you: say half as much for twice the impact.
by Joseph McCormack 2014
3.72
2k+ ratings
Why Business People Speak Like Idiots
by Brian Fugere • 2005
Burn the jargon. Cut every message by a quarter. Sound like a person. A corporate communication fix.
3.62
273
Why Business People Speak Like Idiots Summary
Why Business People Speak Like Idiots 90%
Burn the jargon. Cut every message by a quarter. Sound like a person. A corporate communication fix.
by Brian Fugere 2005
3.62
273 ratings
The Bezos Blueprint
by Carmine Gallo • 2022
Amazon banned PowerPoint. The memo that replaced it trains a skill slide decks actively erode.
4.14
579
The Bezos Blueprint Summary
The Bezos Blueprint 90%
Amazon banned PowerPoint. The memo that replaced it trains a skill slide decks actively erode.
by Carmine Gallo 2022
4.14
579 ratings
Email Persuasion
by Ian Brodie • 2013
Email's 41:1 return on investment: how to build the list, earn the trust, and convert.
3.76
258
Email Persuasion Summary
Email Persuasion 90%
Email's 41:1 return on investment: how to build the list, earn the trust, and convert.
by Ian Brodie 2013
3.76
258 ratings
Nicely Said
by Nicole Fenton • 2014
Your website has a voice. The rules for making it helpful, clear, and worth reading.
4.11
554
Nicely Said Summary
Nicely Said 90%
Your website has a voice. The rules for making it helpful, clear, and worth reading.
by Nicole Fenton 2014
4.11
554 ratings
10 steps to creating high-scoring proposals
by Bob Lohfeld • 2017
Treat proposals like scorecards, not novels: a system for engineering strengths that win contracts.
4.24
21
10 steps to creating high-scoring proposals Summary
10 steps to creating high-scoring proposals 90%
Treat proposals like scorecards, not novels: a system for engineering strengths that win contracts.
by Bob Lohfeld 2017
4.24
21 ratings
Kick-Ass Copywriting Secrets of a Marketing Rebel
by John Carlton • 2002
Forget clever branding. The ads that sell explain why, paint a picture, and ask for the order.
4.40
144
Kick-Ass Copywriting Secrets of a Marketing Rebel Summary
Kick-Ass Copywriting Secrets of a Marketing Rebel 90%
Forget clever branding. The ads that sell explain why, paint a picture, and ask for the order.
by John Carlton 2002
4.40
144 ratings
The Pyramid Principle
by Barbara Minto
Build every document as a pyramid: answer on top, logic grouped beneath. The reader stops guessing.
3.91
159
The Pyramid Principle Summary
The Pyramid Principle 90%
Build every document as a pyramid: answer on top, logic grouped beneath. The reader stops guessing.
by Barbara Minto
3.91
159 ratings
Write to the Point How to be Clear, Correct and Persuasive on the Page
by Sam Leith • 2017
From Aristotle to email, the sentence craft that makes readers absorb ideas before they can resist.
3.73
195
Write to the Point How to be Clear, Correct and Persuasive on the Page Summary
Write to the Point How to be Clear, Correct and Persuasive on the Page 90%
From Aristotle to email, the sentence craft that makes readers absorb ideas before they can resist.
by Sam Leith 2017
3.73
195 ratings
How to Write a Good Advertisement
by Victor O. Schwab • 1980
Desires that open wallets, proof that seals trust, and the ask that closes the sale.
4.21
521
How to Write a Good Advertisement Summary
How to Write a Good Advertisement 90%
Desires that open wallets, proof that seals trust, and the ask that closes the sale.
by Victor O. Schwab 1980
4.21
521 ratings
Public Relations
by Ron Smith • 2013
How PR builds trust, manages crises, and earns goodwill: a field guide for newcomers.
3.91
23
Public Relations Summary
Public Relations 90%
How PR builds trust, manages crises, and earns goodwill: a field guide for newcomers.
by Ron Smith 2013
3.91
23 ratings
How To
by Steve Harrison • 2016
Five steps from attention to action, and the headline principle that earns the first sentence.
4.20
176
How To Summary
How To 90%
Five steps from attention to action, and the headline principle that earns the first sentence.
by Steve Harrison 2016
4.20
176 ratings
The 3-Minute Rule
by Brant Pinvidic • 2019
A three-minute pitch formula that earns the yes before you ever ask for it.
4.15
39
The 3-Minute Rule Summary
The 3-Minute Rule 90%
A three-minute pitch formula that earns the yes before you ever ask for it.
by Brant Pinvidic 2019
4.15
39 ratings
Marketing Made Simple
by Donald Miller • 2020
Most marketing fails by being clever instead of clear. A story-based playbook for fixing yours.
4.24
3k+
Marketing Made Simple Summary
Marketing Made Simple 90%
Most marketing fails by being clever instead of clear. A story-based playbook for fixing yours.
by Donald Miller 2020
4.24
3k+ ratings
Email Marketing Demystified
by Matthew Paulson • 2015
The $43-to-$1 channel: a system for building a list that sells on demand.
3.96
163
Email Marketing Demystified Summary
Email Marketing Demystified 90%
The $43-to-$1 channel: a system for building a list that sells on demand.
by Matthew Paulson 2015
3.96
163 ratings
Great Leads
by Michael Masterson • 2011
Six reusable openings for any sales message, keyed to how much your reader already knows.
4.57
774
Great Leads Summary
Great Leads 90%
Six reusable openings for any sales message, keyed to how much your reader already knows.
by Michael Masterson 2011
4.57
774 ratings
Developing a Business Case
by Harvard Business School Press • 2010
Build a business case that wins approval: define the opportunity, weigh alternatives, make the case.
3.76
96
Developing a Business Case Summary
Developing a Business Case 90%
Build a business case that wins approval: define the opportunity, weigh alternatives, make the case.
by Harvard Business School Press 2010
3.76
96 ratings
The Etiquette Advantage in Business
by Peter Post • 2014
Competence gets you hired. Dining skills, email habits, and small talk get you promoted.
3.73
89
The Etiquette Advantage in Business Summary
The Etiquette Advantage in Business 90%
Competence gets you hired. Dining skills, email habits, and small talk get you promoted.
by Peter Post 2014
3.73
89 ratings
The Ultimate Sales Letter
by Dan S. Kennedy • 1994
How to write a sales letter that survives the wastebasket: structural rules that close the order.
4.17
2k+
The Ultimate Sales Letter Summary
The Ultimate Sales Letter 90%
How to write a sales letter that survives the wastebasket: structural rules that close the order.
by Dan S. Kennedy 1994
4.17
2k+ ratings
How to Write Clearly
by Tom Albrighton • 2021
Your writing isn't clear unless your reader says so. The reader-psychology method that works.
4.29
112
How to Write Clearly Summary
How to Write Clearly 90%
Your writing isn't clear unless your reader says so. The reader-psychology method that works.
by Tom Albrighton 2021
4.29
112 ratings
Content Strategy for the Web
by Kristina Halvorson • 2012
Everyone demands new web content. Nobody plans for its upkeep. The system that changes that.
4.00
3k+
Content Strategy for the Web Summary
Content Strategy for the Web 90%
Everyone demands new web content. Nobody plans for its upkeep. The system that changes that.
by Kristina Halvorson 2012
4.00
3k+ ratings
300 Email Marketing Tips
by Meera Kothand • 2019
300 tips to attract subscribers, automate sales, and craft subject lines that actually get opened.
4.06
323
300 Email Marketing Tips Summary
300 Email Marketing Tips 90%
300 tips to attract subscribers, automate sales, and craft subject lines that actually get opened.
by Meera Kothand 2019
4.06
323 ratings
How to Write & Sell Simple Information for Fun and Profit
by Robert W. Bly • 2010
Turn a niche expertise into income: the blueprint for selling simple how-to content across formats.
3.80
185
How to Write & Sell Simple Information for Fun and Profit Summary
How to Write & Sell Simple Information for Fun and Profit 90%
Turn a niche expertise into income: the blueprint for selling simple how-to content across formats.
by Robert W. Bly 2010
3.80
185 ratings
The Copywriter's Handbook
by Robert W. Bly • 1985
Most readers never get past the headline. The rules for making every remaining word sell.
3.92
6k+
The Copywriter's Handbook Summary
The Copywriter's Handbook 90%
Most readers never get past the headline. The rules for making every remaining word sell.
by Robert W. Bly 1985
3.92
6k+ ratings
How to Launch a Freelance Copywriting Business
by Jules Horne • 2018
Most copywriters earn a full income from five billable hours. Here's how creative writers can start.
3.75
40
How to Launch a Freelance Copywriting Business Summary
How to Launch a Freelance Copywriting Business 90%
Most copywriters earn a full income from five billable hours. Here's how creative writers can start.
by Jules Horne 2018
3.75
40 ratings
The Freelance Content Marketing Writer
by Jennifer Goforth Gregory • 2018
Find clients who pay $100 an hour for business writing, no tech background required.
4.54
167
The Freelance Content Marketing Writer Summary
The Freelance Content Marketing Writer 90%
Find clients who pay $100 an hour for business writing, no tech background required.
by Jennifer Goforth Gregory 2018
4.54
167 ratings
Strategic Storytelling
by Dave McKinsey • 2014
The three-act story behind persuasive business slides, and the chart rules that make data prove it.
3.63
579
Strategic Storytelling Summary
Strategic Storytelling 90%
The three-act story behind persuasive business slides, and the chart rules that make data prove it.
by Dave McKinsey 2014
3.63
579 ratings
Words that Sell
by Richard Bayan • 1987
A thesaurus not for finding the right word, but for finding the word that sells.
4.02
836
Words that Sell Summary
Words that Sell 89%
A thesaurus not for finding the right word, but for finding the word that sells.
by Richard Bayan 1987
4.02
836 ratings
The Art of the Click
by Glenn Fisher • 2018
Four rules for headlines, four steps for the pitch, why narratives beat features every time.
3.99
89
The Art of the Click Summary
The Art of the Click 89%
Four rules for headlines, four steps for the pitch, why narratives beat features every time.
by Glenn Fisher 2018
3.99
89 ratings
The Art & Business Of Ghostwriting
by Nicolas Cole • 2023
Why ghostwriting beats freelancing, and how to build a $10k/month practice serving experts.
4.27
122
The Art & Business Of Ghostwriting Summary
The Art & Business Of Ghostwriting 89%
Why ghostwriting beats freelancing, and how to build a $10k/month practice serving experts.
by Nicolas Cole 2023
4.27
122 ratings
Straight Talk About Public Relations, Revised and Updated
by Robert Wynne • 2019
Press releases still beat viral dreams. A PR veteran explains why, and what actually earns coverage.
4.00
3
Straight Talk About Public Relations, Revised and Updated Summary
Straight Talk About Public Relations, Revised and Updated 89%
Press releases still beat viral dreams. A PR veteran explains why, and what actually earns coverage.
by Robert Wynne 2019
4.00
3 ratings
The 3-Minute Rule
by Brant Pinvidic • 2019
The sequence that leads audiences to sell themselves in under three minutes.
4.17
609
The 3-Minute Rule Summary
The 3-Minute Rule 89%
The sequence that leads audiences to sell themselves in under three minutes.
by Brant Pinvidic 2019
4.17
609 ratings
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