🏭 B2b Products

The art and science of designing, building, and positioning products that solve problems for businesses, where buying decisions are collective and value must be clearly demonstrated.

Building Products for the Enterprise

by Blair Reeves • 2018

Your user isn't your customer. The enterprise PM playbook for when those two have never met.

4.07

198

🏢 Enterprise Software 📋 Product Management 🔍 Customer Discovery

Building Products for the Enterprise Summary

Building Products for the Enterprise 91%

Your user isn't your customer. The enterprise PM playbook for when those two have never met.

by Blair Reeves 2018

4.07

198 ratings

🏢 Enterprise Software 📋 Product Management 🔍 Customer Discovery

Managing Products to Deliver Solutions

by John Mansour • 2015

Stop shipping features. Uncover the B2B organizational problems your customers will pay to solve.

4.00

📦 B2b Product Management 👔 Product Managers 🤝 Solution Selling

Managing Products to Deliver Solutions Summary

Managing Products to Deliver Solutions 91%

Stop shipping features. Uncover the B2B organizational problems your customers will pay to solve.

by John Mansour 2015

4.00

6 ratings

📦 B2b Product Management 👔 Product Managers 🤝 Solution Selling

Lean B2B

by Étienne Garbugli • 2014

Consumer startup advice fails B2B. A lean method for finding problems that unlock enterprise sales.

4.17

244

🏢 B2b Startups 💼 Enterprise Sales 📦 Product Management

Lean B2B 91%

Consumer startup advice fails B2B. A lean method for finding problems that unlock enterprise sales.

by Étienne Garbugli 2014

4.17

244 ratings

🏢 B2b Startups 💼 Enterprise Sales 📦 Product Management

Professional Services Marketing

by Mike Schultz • 2009

Attract clients and command premium fees. The marketing playbook for professional services firms.

3.82

177

🏢 Professional Services 🏭 B2B Marketing 🎯 Lead Generation

Professional Services Marketing 91%

Attract clients and command premium fees. The marketing playbook for professional services firms.

by Mike Schultz 2009

3.82

177 ratings

🏢 Professional Services 🏭 B2B Marketing 🎯 Lead Generation

Hacking Sales

by Max Altschuler • 2015

Stack the right tools, automate busywork, and build a pipeline that runs on data, not hustle.

3.65

311

🏢 B2b Sales ⚙️ Sales Operations 🎯 Lead Generation

Hacking Sales 91%

Stack the right tools, automate busywork, and build a pipeline that runs on data, not hustle.

by Max Altschuler 2015

3.65

311 ratings

🏢 B2b Sales ⚙️ Sales Operations 🎯 Lead Generation

Obviously Awesome

by April Dunford • 2019

Your product landed in the wrong market without you noticing. The step-by-step fix.

4.24

4k+

🎯 Product Positioning 🏢 B2B Marketing 🏷️ Category Design

Obviously Awesome 91%

Your product landed in the wrong market without you noticing. The step-by-step fix.

by April Dunford 2019

4.24

4k+ ratings

🎯 Product Positioning 🏢 B2B Marketing 🏷️ Category Design

They Ask, You Answer

by Marcus Sheridan • 2019

Publish your price, admit your flaws, answer every question openly. The buyers sell themselves.

4.22

2k+

📝 Content Marketing 🧲 Inbound Marketing 🎓 Customer Education

They Ask, You Answer 91%

Publish your price, admit your flaws, answer every question openly. The buyers sell themselves.

by Marcus Sheridan 2019

4.22

2k+ ratings

📝 Content Marketing 🧲 Inbound Marketing 🎓 Customer Education

Predictable Revenue

by Aaron Ross • 2011

One email system, four sales roles, and the math that makes revenue predictable.

3.97

5k+

🏢 B2b Sales 🎣 Lead Generation 🎯 Outbound Prospecting

Predictable Revenue 90%

One email system, four sales roles, and the math that makes revenue predictable.

by Aaron Ross 2011

3.97

5k+ ratings

🏢 B2b Sales 🎣 Lead Generation 🎯 Outbound Prospecting

F#ck Content Marketing

by Randy Frisch • 2019

60% of B2B content goes unused. The fix: design the experience, not just the asset.

3.74

152

📝 Content Marketing 🏢 B2b Marketing 🗺️ Content Strategy

F#ck Content Marketing 90%

60% of B2B content goes unused. The fix: design the experience, not just the asset.

by Randy Frisch 2019

3.74

152 ratings

📝 Content Marketing 🏢 B2b Marketing 🗺️ Content Strategy

From Impossible To Inevitable

by Aaron Ross • 2016

One niche, four sales roles, three lead engines: the growth formula that makes revenue predictable.

4.19

1k+

🏢 B2b Sales 📈 Startup Scaling 🎯 Lead Generation

From Impossible To Inevitable 90%

One niche, four sales roles, three lead engines: the growth formula that makes revenue predictable.

by Aaron Ross 2016

4.19

1k+ ratings

🏢 B2b Sales 📈 Startup Scaling 🎯 Lead Generation

Category Creation

by Anthony Kennada • 2019

Don't disrupt an old market. Invent a new one, then build the brand that owns it.

3.86

🏗️ Market Creation 🎯 Brand Strategy 💼 B2B Marketing

Category Creation 90%

Don't disrupt an old market. Invent a new one, then build the brand that owns it.

by Anthony Kennada 2019

3.86

72 ratings

🏗️ Market Creation 🎯 Brand Strategy 💼 B2B Marketing

ABM is B2B.

by Sangram Vajre • 2019

Under 1% of B2B leads ever close. A system that ties every marketing dollar to revenue instead.

3.45

209

🏢 B2b Marketing 🎯 Account-Based Marketing 📐 Marketing Strategy

ABM is B2B. 90%

Under 1% of B2B leads ever close. A system that ties every marketing dollar to revenue instead.

by Sangram Vajre 2019

3.45

209 ratings

🏢 B2b Marketing 🎯 Account-Based Marketing 📐 Marketing Strategy

Endless Customers

by Marcus Sheridan • 2025

The search box is dying. A playbook for winning with transparency when clicks stop coming.

4.21

114

🧲 Inbound Marketing 🎯 B2b Sales Strategy 🪟 Radical Transparency

Endless Customers 90%

The search box is dying. A playbook for winning with transparency when clicks stop coming.

by Marcus Sheridan 2025

4.21

114 ratings

🧲 Inbound Marketing 🎯 B2b Sales Strategy 🪟 Radical Transparency

The SaaS Sales Method Fundamentals

by Jacco van der Kooij • 2018

From cold email to closing meeting: frameworks for SaaS sales conversations that customers welcome.

4.27

🏢 B2b Sales 📧 Cold Outreach 🤝 Consultative Selling

The SaaS Sales Method Fundamentals Summary

The SaaS Sales Method Fundamentals 90%

From cold email to closing meeting: frameworks for SaaS sales conversations that customers welcome.

by Jacco van der Kooij 2018

4.27

63 ratings

🏢 B2b Sales 📧 Cold Outreach 🤝 Consultative Selling

Business-to-Business Marketing

by Richard Afriyie Owusu • 2021

What separates B2B wins from losses in emerging African markets: the frameworks that close the gap.

🏢 B2B Marketing 📈 Emerging Markets 🛒 Organizational Buying

Business-to-Business Marketing 90%

What separates B2B wins from losses in emerging African markets: the frameworks that close the gap.

by Richard Afriyie Owusu 2021

🏢 B2B Marketing 📈 Emerging Markets 🛒 Organizational Buying

Loved

by Martina Lauchengco • 2022

Product marketing isn't a support function. Four strategic roles make it the growth engine.

3.85

664

📦 Product Marketing 🚀 Tech Startups 🗺️ Go-To-Market Strategy

Loved 90%

Product marketing isn't a support function. Four strategic roles make it the growth engine.

by Martina Lauchengco 2022

3.85

664 ratings

📦 Product Marketing 🚀 Tech Startups 🗺️ Go-To-Market Strategy

Selling to Big Companies

by Jill Konrath • 2005

Big firms block pitches. Tight lists, deep research, and persistent multi-touch outreach get you in.

3.89

526

🏢 B2b Sales 🔄 Sales Process 🔍 Prospecting

Selling to Big Companies 90%

Big firms block pitches. Tight lists, deep research, and persistent multi-touch outreach get you in.

by Jill Konrath 2005

3.89

526 ratings

🏢 B2b Sales 🔄 Sales Process 🔍 Prospecting

Eat Their Lunch

by Anthony Iannarino • 2018

Features and price do not unseat incumbents. Only strategic credibility earns the right to displace.

4.08

390

🏢 B2b Selling 💬 Consultative Selling ⚔️ Competitive Strategy

Eat Their Lunch 90%

Features and price do not unseat incumbents. Only strategic credibility earns the right to displace.

by Anthony Iannarino 2018

4.08

390 ratings

🏢 B2b Selling 💬 Consultative Selling ⚔️ Competitive Strategy

The SaaS Playbook

by Rob Walling • 2023

Build a multimillion-dollar SaaS on your own terms: no VC, no board, just a repeatable playbook.

4.28

944

🏢 B2b Saas 🚀 Bootstrapped Startups 💰 Saas Pricing

The SaaS Playbook 90%

Build a multimillion-dollar SaaS on your own terms: no VC, no board, just a repeatable playbook.

by Rob Walling 2023

4.28

944 ratings

🏢 B2b Saas 🚀 Bootstrapped Startups 💰 Saas Pricing

The SaaS Sales Method for Account Executives

by Jacco van der Kooij • 2018

Diagnose before you demo: a SaaS sales method that turns price battles into value trades.

4.30

🏢 B2b Sales 🏗️ Enterprise Sales 🎯 Buyer-Focused Selling

The SaaS Sales Method for Account Executives Summary

The SaaS Sales Method for Account Executives 90%

Diagnose before you demo: a SaaS sales method that turns price battles into value trades.

by Jacco van der Kooij 2018

4.30

61 ratings

🏢 B2b Sales 🏗️ Enterprise Sales 🎯 Buyer-Focused Selling

Marketing Automation For Dummies

by Mathew Sweezey • 2014

What marketing automation actually does: unify leads, automate campaigns, and prove your ROI.

3.90

🖥️ Marketing Automation 📱 Digital Marketing 🏢 B2B Marketing

Marketing Automation For Dummies Summary

Marketing Automation For Dummies 90%

What marketing automation actually does: unify leads, automate campaigns, and prove your ROI.

by Mathew Sweezey 2014

3.90

52 ratings

🖥️ Marketing Automation 📱 Digital Marketing 🏢 B2B Marketing

Sales Truth

by Mike Weinberg • 2019

Stop chasing sales fads. Prospect relentlessly, message to customer outcomes, master boring basics.

4.38

399

🤝 B2b Sales 📋 Sales Fundamentals 🏹 Hunter Mentality

Sales Truth 90%

Stop chasing sales fads. Prospect relentlessly, message to customer outcomes, master boring basics.

by Mike Weinberg 2019

4.38

399 ratings

🤝 B2b Sales 📋 Sales Fundamentals 🏹 Hunter Mentality

How to Get a Meeting with Anyone

by Stu Heinecke • 2016

A micro-targeted campaign system that opens doors to C-suites with response rates near 100 percent.

3.56

319

💼 B2b Sales 🎯 Sales Prospecting 🏢 C-Suite Selling

How to Get a Meeting with Anyone Summary

How to Get a Meeting with Anyone 90%

A micro-targeted campaign system that opens doors to C-suites with response rates near 100 percent.

by Stu Heinecke 2016

3.56

319 ratings

💼 B2b Sales 🎯 Sales Prospecting 🏢 C-Suite Selling

The B2B Social Media Book

by Kipp Bodnar • 2011

Turn LinkedIn, Twitter, and your blog into a lead factory that reports its own revenue.

3.60

117

🏢 B2b Marketing 📱 Social Media Marketing 🎯 Lead Generation

The B2B Social Media Book 90%

Turn LinkedIn, Twitter, and your blog into a lead factory that reports its own revenue.

by Kipp Bodnar 2011

3.60

117 ratings

🏢 B2b Marketing 📱 Social Media Marketing 🎯 Lead Generation

Modern Marketing Using AI

by Malay A. Upadhyay • 2021

AI now writes, targets, and sells. The playbook for building a marketing stack that actually works.

3.75

📊 Marketing Strategy 💻 Digital Marketing 🏗️ Brand Building

Modern Marketing Using AI 90%

AI now writes, targets, and sells. The playbook for building a marketing stack that actually works.

by Malay A. Upadhyay 2021

3.75

8 ratings

📊 Marketing Strategy 💻 Digital Marketing 🏗️ Brand Building

Sales Pitch

by April Dunford • 2023

Overwhelmed buyers default to doing nothing. The pitch framework that turns indecision into action.

4.22

538

💼 B2b Sales 📋 Sales Methodology 🎯 Positioning Strategy

Sales Pitch 90%

Overwhelmed buyers default to doing nothing. The pitch framework that turns indecision into action.

by April Dunford 2023

4.22

538 ratings

💼 B2b Sales 📋 Sales Methodology 🎯 Positioning Strategy

Customer-Led Growth

by David Jackson • 2021

Retention, not acquisition, drives SaaS valuations. The playbook for customer-led growth.

4.31

☁️ Saas Business Models 🤝 Customer Success 🏗️ Organizational Design

Customer-Led Growth 90%

Retention, not acquisition, drives SaaS valuations. The playbook for customer-led growth.

by David Jackson 2021

4.31

13 ratings

☁️ Saas Business Models 🤝 Customer Success 🏗️ Organizational Design

The Ultimate LinkedIn Messaging Guide

by Daniel Disney • 2023

Get replies on LinkedIn, not silence: the message formats and routine that turn outreach into sales.

5.00

🤝 Social Selling 🔍 Linkedin Prospecting ✉️ Personalized Messaging

The Ultimate LinkedIn Messaging Guide Summary

The Ultimate LinkedIn Messaging Guide 90%

Get replies on LinkedIn, not silence: the message formats and routine that turn outreach into sales.

by Daniel Disney 2023

5.00

3 ratings

🤝 Social Selling 🔍 Linkedin Prospecting ✉️ Personalized Messaging

How Clients Buy

by Tom McMakin • 2018

Professional services can't be sold like products. The design-thinking guide to making the buy easy.

4.04

💼 Professional Services 📈 Business Development 🗣️ Consultative Selling

How Clients Buy 90%

Professional services can't be sold like products. The design-thinking guide to making the buy easy.

by Tom McMakin 2018

4.04

27 ratings

💼 Professional Services 📈 Business Development 🗣️ Consultative Selling

Crossing the Chasm

by Geoffrey A. Moore • 2002

Most tech products die between early fans and mainstream buyers. The playbook for bridging that gap.

4.02

32k+

🖥️ Technology Marketing 📊 Diffusion Of Innovations 📚 Silicon Valley Canon

Crossing the Chasm 90%

Most tech products die between early fans and mainstream buyers. The playbook for bridging that gap.

by Geoffrey A. Moore 2002

4.02

32k+ ratings

🖥️ Technology Marketing 📊 Diffusion Of Innovations 📚 Silicon Valley Canon

Blueprints for a SaaS Sales Organization

by Jacco van der Kooij • 2015

In SaaS, the close is only halftime. Build a sales team for the full revenue journey.

4.34

323

☁️ Saas Business Models 🏢 B2b Sales 🔁 Recurring Revenue

Blueprints for a SaaS Sales Organization Summary

Blueprints for a SaaS Sales Organization 90%

In SaaS, the close is only halftime. Build a sales team for the full revenue journey.

by Jacco van der Kooij 2015

4.34

323 ratings

☁️ Saas Business Models 🏢 B2b Sales 🔁 Recurring Revenue

What Customers Want

by Anthony W. Ulwick • 2005

Customers can't design your product. Their unmet success metrics, scored by a single algorithm, can.

4.03

617

🧱 Product Innovation 📊 Corporate Strategy 🎯 Customer Needs

What Customers Want 90%

Customers can't design your product. Their unmet success metrics, scored by a single algorithm, can.

by Anthony W. Ulwick 2005

4.03

617 ratings

🧱 Product Innovation 📊 Corporate Strategy 🎯 Customer Needs

ALWAYS BE QUALIFYING

by Darius Lahoutifard • 2020

A B2B checklist for knowing which deals to chase, and which to walk away from.

4.00

146

🏢 B2B Sales 📋 Sales Methodology ✅ Sales Qualification

ALWAYS BE QUALIFYING 90%

A B2B checklist for knowing which deals to chase, and which to walk away from.

by Darius Lahoutifard 2020

4.00

146 ratings

🏢 B2B Sales 📋 Sales Methodology ✅ Sales Qualification

Software as a Science

by Dan Martell • 2024

SaaS growth has three levers. Pull them in the right order, and plateaus become launchpads.

4.53

169

🚀 Saas Founders 🔄 Subscription Revenue 🧩 Growth Frameworks

Software as a Science 90%

SaaS growth has three levers. Pull them in the right order, and plateaus become launchpads.

by Dan Martell 2024

4.53

169 ratings

🚀 Saas Founders 🔄 Subscription Revenue 🧩 Growth Frameworks

The Cold Email Manifesto

by Alex Berman • 2022

Deep research, not spam: the cold email system that rebuilt a $10 million business.

4.21

455

📧 Sales Outreach 🏢 B2b Sales 📈 Lead Generation

The Cold Email Manifesto 90%

Deep research, not spam: the cold email system that rebuilt a $10 million business.

by Alex Berman 2022

4.21

455 ratings

📧 Sales Outreach 🏢 B2b Sales 📈 Lead Generation

Persuasive Business Proposals

by Tom Sant • 1992

Most proposals lead with credentials; the ones that win lead with the client's problem.

3.80

191

📝 Proposal Writing 🤝 B2b Sales ✍️ Persuasive Writing

Persuasive Business Proposals 90%

Most proposals lead with credentials; the ones that win lead with the client's problem.

by Tom Sant 1992

3.80

191 ratings

📝 Proposal Writing 🤝 B2b Sales ✍️ Persuasive Writing

Founding Sales - The Startup Sales Handbook

by Peter Kazanjy

Sales is a learnable system, not a personality. The full pipeline for founders who must sell.

4.37

186

🏢 B2b Sales 🚀 Startup Founders 📋 Sales Methodology

Founding Sales - The Startup Sales Handbook Summary

Founding Sales - The Startup Sales Handbook 90%

Sales is a learnable system, not a personality. The full pipeline for founders who must sell.

by Peter Kazanjy

4.37

186 ratings

🏢 B2b Sales 🚀 Startup Founders 📋 Sales Methodology

Launch

by Jeff Walker • 2014

The launch formula that compresses a year of sales into one week, no existing audience required.

3.99

4k+

🚀 Product Launches 📧 Email Marketing 🔁 Sales Funnels

Launch 90%

The launch formula that compresses a year of sales into one week, no existing audience required.

by Jeff Walker 2014

3.99

4k+ ratings

🚀 Product Launches 📧 Email Marketing 🔁 Sales Funnels

Founding Sales

by Peter R Kazanjy • 2020

Your first salesperson is you. A repeatable process for founder-led deals before you hire.

4.27

🚀 Startup Sales 💻 B2b Saas 🧑‍💼 Founder-Led Sales

Founding Sales 89%

Your first salesperson is you. A repeatable process for founder-led deals before you hire.

by Peter R Kazanjy 2020

4.27

84 ratings

🚀 Startup Sales 💻 B2b Saas 🧑‍💼 Founder-Led Sales

The Zen of Social Media Marketing

by Shama Hyder • 2010

Three steps to turn social media from a noisy time-sink into a customer-attracting system.

3.74

2k+

📱 Social Media Strategy 🧲 Inbound Marketing 📝 Content Marketing

The Zen of Social Media Marketing Summary

The Zen of Social Media Marketing 89%

Three steps to turn social media from a noisy time-sink into a customer-attracting system.

by Shama Hyder 2010

3.74

2k+ ratings

📱 Social Media Strategy 🧲 Inbound Marketing 📝 Content Marketing

Shopify For Dummies

by Paul Waddy • 2022

Launch a profitable Shopify store: the full roadmap from product research to repeat customers.

4.00

🛒 Ecommerce 🏢 Small Business 📈 Digital Marketing

Shopify For Dummies 89%

Launch a profitable Shopify store: the full roadmap from product research to repeat customers.

by Paul Waddy 2022

4.00

19 ratings

🛒 Ecommerce 🏢 Small Business 📈 Digital Marketing

The Art of Product Management

by Rich Mironov • 2008

Product management is parenting. Sales is scouting. SaaS is cooking. The logic behind each.

3.49

280

🗺️ Product Strategy 👥 Customer Development 🔍 Competitive Intelligence

The Art of Product Management 89%

Product management is parenting. Sales is scouting. SaaS is cooking. The logic behind each.

by Rich Mironov 2008

3.49

280 ratings

🗺️ Product Strategy 👥 Customer Development 🔍 Competitive Intelligence

What Would Apple Do?

by Dirk Beckmann • 2013

The design and business rules Apple uses to dominate industries, and how to steal them.

3.21

📱 Product Design 💻 Technology Business 🧑‍💻 User-Centered Design

What Would Apple Do? 89%

The design and business rules Apple uses to dominate industries, and how to steal them.

by Dirk Beckmann 2013

3.21

43 ratings

📱 Product Design 💻 Technology Business 🧑‍💻 User-Centered Design

Mastering the Complex Sale

by Jeff Thull • 2003

In complex sales, pitching kills deals. Prove the problem first, then co-design the solution.

3.91

457

🏢 Complex Sales 🏭 B2b Sales 🩺 Diagnostic Selling

Mastering the Complex Sale 89%

In complex sales, pitching kills deals. Prove the problem first, then co-design the solution.

by Jeff Thull 2003

3.91

457 ratings

🏢 Complex Sales 🏭 B2b Sales 🩺 Diagnostic Selling

NAVIGATING B2B SALES (E-BOOK)

by Roland Kümin • 2023

Your B2B buyers are self-educating. This playbook turns you into the advisor they still need.

🤝 B2b Sales 💻 Digital Selling 🤖 Ai For Sales

NAVIGATING B2B SALES (E-BOOK) 89%

Your B2B buyers are self-educating. This playbook turns you into the advisor they still need.

by Roland Kümin 2023

🤝 B2b Sales 💻 Digital Selling 🤖 Ai For Sales

The SaaS Sales Method

by Jacco van der Kooij • 2018

SaaS sales playbook turning cold calls warm, emails opened, meetings closed without the hard sell.

4.32

265

💼 B2b Sales 📞 Cold Calling ✉️ Email Outreach

The SaaS Sales Method 89%

SaaS sales playbook turning cold calls warm, emails opened, meetings closed without the hard sell.

by Jacco van der Kooij 2018

4.32

265 ratings

💼 B2b Sales 📞 Cold Calling ✉️ Email Outreach

The Story Engine

by Kyle Gray • 2017

Stop writing all day. A content system that builds trust, attracts leads, and scales beyond you.

3.66

223

🎯 Content Marketing 📖 Brand Storytelling 🧲 Inbound Marketing

The Story Engine 89%

Stop writing all day. A content system that builds trust, attracts leads, and scales beyond you.

by Kyle Gray 2017

3.66

223 ratings

🎯 Content Marketing 📖 Brand Storytelling 🧲 Inbound Marketing

The Challenger Customer

by Brent Adamson • 2015

5.4 stakeholders, zero consensus. How to win the group and close premium deals.

3.90

976

💼 B2b Sales 💡 Insight Selling 🤝 Consensus Building

The Challenger Customer 89%

5.4 stakeholders, zero consensus. How to win the group and close premium deals.

by Brent Adamson 2015

3.90

976 ratings

💼 B2b Sales 💡 Insight Selling 🤝 Consensus Building

Insanely Simple

by Ken Segall • 2012

Apple's secret: a hatred of complexity that governs teams, products, marketing. An insider explains.

3.91

6k+

📱 Product Design 🏢 Corporate Culture 👥 Small Teams

Insanely Simple 89%

Apple's secret: a hatred of complexity that governs teams, products, marketing. An insider explains.

by Ken Segall 2012

3.91

6k+ ratings

📱 Product Design 🏢 Corporate Culture 👥 Small Teams

Killing Marketing

by Joe Pulizzi • 2013

The smartest brands no longer rent attention. They own audiences and charge for access instead.

3.90

232

📝 Content Marketing 👥 Audience Building 🎯 Marketing Strategy

Killing Marketing 89%

The smartest brands no longer rent attention. They own audiences and charge for access instead.

by Joe Pulizzi 2013

3.90

232 ratings

📝 Content Marketing 👥 Audience Building 🎯 Marketing Strategy

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