32 Books like Data-Driven Marketing

Sexy Little Numbers

by Dimitri Maex • 2012

Your database hides your most profitable customers. A data-driven method for finding them.

3.80

235

🎯 Data-Driven Marketing 📊 Customer Analytics 💰 Marketing Roi

Sexy Little Numbers 96%

Your database hides your most profitable customers. A data-driven method for finding them.

by Dimitri Maex 2012

3.80

235 ratings

🎯 Data-Driven Marketing 📊 Customer Analytics 💰 Marketing Roi

The Customer Centricity Playbook

by Peter Fader • 2018

The average customer is a dangerous myth. Your real profits come from a tiny, identifiable fraction.

3.76

319

📊 Customer Analytics 💻 CRM Strategy 🔄 Retention Marketing

The Customer Centricity Playbook Summary

The Customer Centricity Playbook 96%

The average customer is a dangerous myth. Your real profits come from a tiny, identifiable fraction.

by Peter Fader 2018

3.76

319 ratings

📊 Customer Analytics 💻 CRM Strategy 🔄 Retention Marketing

Customer Relationship Management

by 50Minutes • 2017

How to segment, personalize, and measure your way to lower churn and higher customer lifetime value.

3.50

🎯 Customer-Centricity 🛎️ Customer Experience 📊 Data-Driven Marketing

Customer Relationship Management Summary

Customer Relationship Management 96%

How to segment, personalize, and measure your way to lower churn and higher customer lifetime value.

by 50Minutes 2017

3.50

2 ratings

🎯 Customer-Centricity 🛎️ Customer Experience 📊 Data-Driven Marketing

How To Become A Digital Marketing Hero

by Rufus Lidman • 2018

A digital marketing system that matches the right tool to the right goal, every time, and proves it.

4.50

📱 Digital Marketing 📋 Marketing Frameworks 📊 Marketing Analytics

How To Become A Digital Marketing Hero Summary

How To Become A Digital Marketing Hero 96%

A digital marketing system that matches the right tool to the right goal, every time, and proves it.

by Rufus Lidman 2018

4.50

2 ratings

📱 Digital Marketing 📋 Marketing Frameworks 📊 Marketing Analytics

25 Need-To-Know Key Performance Indicators

by Bernard Marr • 2014

Twenty-five metrics every manager needs: what they measure, why they matter, and when to act.

3.91

🎯 Performance Measurement 👥 Customer Analytics 📊 Financial Ratios

25 Need-To-Know Key Performance Indicators Summary

25 Need-To-Know Key Performance Indicators 96%

Twenty-five metrics every manager needs: what they measure, why they matter, and when to act.

by Bernard Marr 2014

3.91

35 ratings

🎯 Performance Measurement 👥 Customer Analytics 📊 Financial Ratios

Almost Alchemy

by Dan S. Kennedy • 2019

Most businesses leave half their profit on the table. Where it hides, and how to claim it.

4.39

100

📬 Direct Response Marketing 💰 Pricing Strategy 🔝 Customer Lifetime Value

Almost Alchemy 96%

Most businesses leave half their profit on the table. Where it hides, and how to claim it.

by Dan S. Kennedy 2019

4.39

100 ratings

📬 Direct Response Marketing 💰 Pricing Strategy 🔝 Customer Lifetime Value

Social Media ROI

by Olivier A. Blanchard • 2011

Social media can pay for itself. The framework that moves it from cost center to revenue driver.

3.96

530

🧭 Social Media Strategy 💰 Marketing Roi 👂 Social Listening

Social Media ROI 95%

Social media can pay for itself. The framework that moves it from cost center to revenue driver.

by Olivier A. Blanchard 2011

3.96

530 ratings

🧭 Social Media Strategy 💰 Marketing Roi 👂 Social Listening

The B2B Social Media Book

by Kipp Bodnar • 2011

Turn LinkedIn, Twitter, and your blog into a lead factory that reports its own revenue.

3.60

117

🏢 B2b Marketing 📱 Social Media Marketing 🎯 Lead Generation

The B2B Social Media Book 95%

Turn LinkedIn, Twitter, and your blog into a lead factory that reports its own revenue.

by Kipp Bodnar 2011

3.60

117 ratings

🏢 B2b Marketing 📱 Social Media Marketing 🎯 Lead Generation

Marketing Automation For Dummies

by Mathew Sweezey • 2014

What marketing automation actually does: unify leads, automate campaigns, and prove your ROI.

3.90

🖥️ Marketing Automation 📱 Digital Marketing 🏢 B2B Marketing

Marketing Automation For Dummies Summary

Marketing Automation For Dummies 95%

What marketing automation actually does: unify leads, automate campaigns, and prove your ROI.

by Mathew Sweezey 2014

3.90

52 ratings

🖥️ Marketing Automation 📱 Digital Marketing 🏢 B2B Marketing

Converted

by Neil Hoyne • 2022

Your best customers are hiding in your data. How to find them before your competitors do.

3.88

335

📊 Customer Analytics 🧠 Behavioral Economics 🔄 Customer Retention

Converted 95%

Your best customers are hiding in your data. How to find them before your competitors do.

by Neil Hoyne 2022

3.88

335 ratings

📊 Customer Analytics 🧠 Behavioral Economics 🔄 Customer Retention

Understanding Digital Marketing

by Damian Ryan • 2009

Your website is your most valuable asset: how to build a digital marketing engine around it.

3.78

343

🌐 Digital Marketing 🔍 Search Marketing 📧 Email Marketing

Understanding Digital Marketing 95%

Your website is your most valuable asset: how to build a digital marketing engine around it.

by Damian Ryan 2009

3.78

343 ratings

🌐 Digital Marketing 🔍 Search Marketing 📧 Email Marketing

Digital Marketing MBA

by David J. Bradley • 2019

Build digital strategy on intelligence you already own: the MBA playbook for marketing leaders.

3.50

📊 Marketing Strategy 🔄 Digital Transformation 🗺️ Strategic Planning

Digital Marketing MBA 95%

Build digital strategy on intelligence you already own: the MBA playbook for marketing leaders.

by David J. Bradley 2019

3.50

12 ratings

📊 Marketing Strategy 🔄 Digital Transformation 🗺️ Strategic Planning

Competing on Analytics

by Thomas H. Davenport • 2007

Why some companies (like Amazon and Capital One) win by making bets on data, not hunches.

3.69

2k+

📊 Analytics Strategy 🔮 Predictive Modeling 📋 Fact-Based Decisions

Competing on Analytics 95%

Why some companies (like Amazon and Capital One) win by making bets on data, not hunches.

by Thomas H. Davenport 2007

3.69

2k+ ratings

📊 Analytics Strategy 🔮 Predictive Modeling 📋 Fact-Based Decisions

The Sticking Point Solution

by Jay Abraham • 2009

Bad economies are growth opportunities: nine ways to steal market share while rivals cut back.

4.26

213

📈 Business Growth 📉 Recession Strategy 🛎️ Consultative Selling

The Sticking Point Solution 95%

Bad economies are growth opportunities: nine ways to steal market share while rivals cut back.

by Jay Abraham 2009

4.26

213 ratings

📈 Business Growth 📉 Recession Strategy 🛎️ Consultative Selling

Marketing Insights from A to Z

by Philip Kotler • 2003

Eighty marketing concepts, A to Z: what managers need to know, built for the thirty-second answer.

4.07

1k+

🎯 Marketing Strategy 🏷️ Brand Management 👥 Customer-Centricity

Marketing Insights from A to Z 95%

Eighty marketing concepts, A to Z: what managers need to know, built for the thirty-second answer.

by Philip Kotler 2003

4.07

1k+ ratings

🎯 Marketing Strategy 🏷️ Brand Management 👥 Customer-Centricity

42 Rules for a Web Presence That Wins (2nd Edition)

by Philippa Gamse • 2011

Who is in charge of your website? Forty-two rules for turning it into a business asset.

4.33

🌐 Digital Strategy 📣 Online Marketing ✍️ Content Strategy

42 Rules for a Web Presence That Wins (2nd Edition) Summary

42 Rules for a Web Presence That Wins (2nd Edition) 95%

Who is in charge of your website? Forty-two rules for turning it into a business asset.

by Philippa Gamse 2011

4.33

9 ratings

🌐 Digital Strategy 📣 Online Marketing ✍️ Content Strategy

Marketing 4.0

by Philip Kotler • 2016

The classic marketing playbook, rewritten for when customers trust each other more than ads.

4.06

3k+

📱 Digital Marketing 🎯 Marketing Strategy 🗺️ Customer Journey

Marketing 4.0 95%

The classic marketing playbook, rewritten for when customers trust each other more than ads.

by Philip Kotler 2016

4.06

3k+ ratings

📱 Digital Marketing 🎯 Marketing Strategy 🗺️ Customer Journey

Web Analytics 2.0

by Avinash Kaushik • 2009

Your web data is lying to you. The framework that turns page views into decisions.

4.13

2k+

🖥️ Digital Analytics 🎯 Performance Indicators 🧪 Online Experimentation

Web Analytics 2.0 95%

Your web data is lying to you. The framework that turns page views into decisions.

by Avinash Kaushik 2009

4.13

2k+ ratings

🖥️ Digital Analytics 🎯 Performance Indicators 🧪 Online Experimentation

Modern Marketing Using AI

by Malay A. Upadhyay • 2021

AI now writes, targets, and sells. The playbook for building a marketing stack that actually works.

3.75

📊 Marketing Strategy 💻 Digital Marketing 🏗️ Brand Building

Modern Marketing Using AI 95%

AI now writes, targets, and sells. The playbook for building a marketing stack that actually works.

by Malay A. Upadhyay 2021

3.75

8 ratings

📊 Marketing Strategy 💻 Digital Marketing 🏗️ Brand Building

Quantum Marketing

by Raja Rajamannar • 2021

The marketing playbook died. A CMO's replacement runs on AI, brain science, and sensory design.

3.70

372

📊 Marketing Strategy 💻 Digital Transformation 🧠 Behavioral Economics

Quantum Marketing 95%

The marketing playbook died. A CMO's replacement runs on AI, brain science, and sensory design.

by Raja Rajamannar 2021

3.70

372 ratings

📊 Marketing Strategy 💻 Digital Transformation 🧠 Behavioral Economics

Killing Marketing

by Joe Pulizzi • 2013

The smartest brands no longer rent attention. They own audiences and charge for access instead.

3.90

232

📝 Content Marketing 👥 Audience Building 🎯 Marketing Strategy

Killing Marketing 94%

The smartest brands no longer rent attention. They own audiences and charge for access instead.

by Joe Pulizzi 2013

3.90

232 ratings

📝 Content Marketing 👥 Audience Building 🎯 Marketing Strategy

10x Marketing Formula

by Garrett Moon • 2018

Ditch incremental gains. The startup method for creating content so distinct it has no competition.

4.07

110

🧱 Content Marketing 🏁 Startup Marketing 🎯 Content Strategy

10x Marketing Formula 94%

Ditch incremental gains. The startup method for creating content so distinct it has no competition.

by Garrett Moon 2018

4.07

110 ratings

🧱 Content Marketing 🏁 Startup Marketing 🎯 Content Strategy

Big Data

by Bernard Marr • 2015

Most data projects fail because they start with data, not strategy. Five questions change that.

3.59

416

🎯 Data Strategy 📊 Business Analytics 📈 Performance Metrics

Big Data 94%

Most data projects fail because they start with data, not strategy. Five questions change that.

by Bernard Marr 2015

3.59

416 ratings

🎯 Data Strategy 📊 Business Analytics 📈 Performance Metrics

The New Rules of Sales and Service

by David Meerman Scott • 2014

When buyers research you first, old playbooks break. The fix: stories, speed, and useful content.

3.87

143

🎯 Content Marketing 📱 Social Selling 📖 Brand Storytelling

The New Rules of Sales and Service Summary

The New Rules of Sales and Service 94%

When buyers research you first, old playbooks break. The fix: stories, speed, and useful content.

by David Meerman Scott 2014

3.87

143 ratings

🎯 Content Marketing 📱 Social Selling 📖 Brand Storytelling

e-Riches 2.0

by Scott Fox • 2009

Email, blogs, and social media: build an audience, earn their trust, then sell. The online playbook.

3.78

🖥️ Digital Marketing 📧 Email Marketing 📝 Content Marketing

e-Riches 2.0 94%

Email, blogs, and social media: build an audience, earn their trust, then sell. The online playbook.

by Scott Fox 2009

3.78

50 ratings

🖥️ Digital Marketing 📧 Email Marketing 📝 Content Marketing

Get Scrappy

by Nick Westergaard • 2016

Digital marketing for the underdog: how to win with creativity, strategy, and sheer stubbornness.

3.8

156

📱 Digital Marketing 🏪 Small Business Marketing 🧱 Brand Building

Get Scrappy 94%

Digital marketing for the underdog: how to win with creativity, strategy, and sheer stubbornness.

by Nick Westergaard 2016

3.8

156 ratings

📱 Digital Marketing 🏪 Small Business Marketing 🧱 Brand Building

The Rebel's Guide to Email Marketing

by D.J. Waldow • 2012

Your email playbook is making you invisible. How to get opened, clicked, and read.

3.72

💻 Digital Marketing ✉️ Email Marketing 🚀 Growth Hacking

The Rebel's Guide to Email Marketing Summary

The Rebel's Guide to Email Marketing 94%

Your email playbook is making you invisible. How to get opened, clicked, and read.

by D.J. Waldow 2012

3.72

71 ratings

💻 Digital Marketing ✉️ Email Marketing 🚀 Growth Hacking

Overdeliver

by Brian Kurtz • 2019

Your list is worth more than your copy. A direct response veteran shows how to profit.

4.16

223

🎯 Direct Marketing ✍️ Copywriting 💰 Customer Lifetime Value

Overdeliver 94%

Your list is worth more than your copy. A direct response veteran shows how to profit.

by Brian Kurtz 2019

4.16

223 ratings

🎯 Direct Marketing ✍️ Copywriting 💰 Customer Lifetime Value

Managing Content Marketing

by Robert Rose • 2011

A story framework that turns your brand into a magnet for subscribers, not just viewers.

3.78

153

📄 Content Marketing 📖 Brand Storytelling 🎯 Buyer Personas

Managing Content Marketing 94%

A story framework that turns your brand into a magnet for subscribers, not just viewers.

by Robert Rose 2011

3.78

153 ratings

📄 Content Marketing 📖 Brand Storytelling 🎯 Buyer Personas

ABM is B2B.

by Sangram Vajre • 2019

Under 1% of B2B leads ever close. A system that ties every marketing dollar to revenue instead.

3.45

209

🏢 B2b Marketing 🎯 Account-Based Marketing 📐 Marketing Strategy

ABM is B2B. 94%

Under 1% of B2B leads ever close. A system that ties every marketing dollar to revenue instead.

by Sangram Vajre 2019

3.45

209 ratings

🏢 B2b Marketing 🎯 Account-Based Marketing 📐 Marketing Strategy

Internet Marketing 100 Success Secrets - Online Marketing's Most Asked Questions on How to Manage Affiliates, Techniques, Advertising, Programs, Solutions, Strategies and Promotion of an Internet Business

by Jason Harris • 2008

The 100 most-asked questions about internet marketing, from SEO to affiliates, answered straight.

📈 Digital Marketing 📝 Content Marketing 🔍 SEO Fundamentals

Internet Marketing 100 Success Secrets - Online Marketing's Most Asked Questions on How to Manage Affiliates, Techniques, Advertising, Programs, Solutions, Strategies and Promotion of an Internet Business Summary

The 100 most-asked questions about internet marketing, from SEO to affiliates, answered straight.

by Jason Harris 2008

📈 Digital Marketing 📝 Content Marketing 🔍 SEO Fundamentals

Forget the Funnel

by Georgiana Laudi • 2023

Stop chasing leaky funnels. The customer insight method that turned revenue up 900% in two years.

4.14

159

📊 Saas Marketing 🧭 Customer Experience 🎯 Jobs-To-Be-Done

Forget the Funnel 94%

Stop chasing leaky funnels. The customer insight method that turned revenue up 900% in two years.

by Georgiana Laudi 2023

4.14

159 ratings

📊 Saas Marketing 🧭 Customer Experience 🎯 Jobs-To-Be-Done

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