50 Books like Customer Obsessed

High-Tech, High-Touch Customer Service

by Micah Solomon • 2012

The personal-service secret of beloved brands, and the technology that scales it.

3.77

113

🛎️ Customer Experience 🎨 Service Design 🧠 Hiring For Attitude 💪 Employee Empowerment 🏛️ Service Culture

High-Tech, High-Touch Customer Service Summary

High-Tech, High-Touch Customer Service 96%

The personal-service secret of beloved brands, and the technology that scales it.

by Micah Solomon 2012

3.77

113 ratings

🛎️ Customer Experience 🎨 Service Design 🧠 Hiring For Attitude 💪 Employee Empowerment 🏛️ Service Culture

Notes from a Friend

by Anthony Robbins • 1995

You are punishing loyal customers for the crimes of the 1 percent. A five-step reset.

3.97

2k+

🎯 Customer Experience 🧩 Service Design 🏷️ Brand Strategy 💡 Experience Innovation 🛠️ Complaint Recovery

Notes from a Friend 96%

You are punishing loyal customers for the crimes of the 1 percent. A five-step reset.

by Anthony Robbins 1995

3.97

2k+ ratings

🎯 Customer Experience 🧩 Service Design 🏷️ Brand Strategy 💡 Experience Innovation 🛠️ Complaint Recovery

Rocket

by Michael J. Silverstein • 2015

Customer surveys do not create breakthroughs. Winning brands build advocates who sell for them.

3.37

📊 Brand Strategy 🎯 Customer Loyalty 📣 Brand Advocacy 💥 Disruptive Innovation 🧠 Consumer Psychology

Rocket 96%

Customer surveys do not create breakthroughs. Winning brands build advocates who sell for them.

by Michael J. Silverstein 2015

3.37

54 ratings

📊 Brand Strategy 🎯 Customer Loyalty 📣 Brand Advocacy 💥 Disruptive Innovation 🧠 Consumer Psychology

The Customer Service Revolution

by John R. DiJulius • 2015

A systematic playbook for customer experiences so good your customers stop asking about price.

4.04

279

🎯 Customer Experience ✨ Service Excellence 💪 Employee Empowerment 🔄 Corporate Culture Change 💝 Emotional Connection

The Customer Service Revolution 96%

A systematic playbook for customer experiences so good your customers stop asking about price.

by John R. DiJulius 2015

4.04

279 ratings

🎯 Customer Experience ✨ Service Excellence 💪 Employee Empowerment 🔄 Corporate Culture Change 💝 Emotional Connection

Creating Superfans

by Brittany Hodak • 2023

You can't buy devotion, only earn it: a system for turning indifference into lifelong advocacy.

4.37

260

🛎️ Customer Experience 💎 Customer Loyalty ✨ Experience Design 🔧 Service Recovery 🎁 Surprise And Delight

Creating Superfans 96%

You can't buy devotion, only earn it: a system for turning indifference into lifelong advocacy.

by Brittany Hodak 2023

4.37

260 ratings

🛎️ Customer Experience 💎 Customer Loyalty ✨ Experience Design 🔧 Service Recovery 🎁 Surprise And Delight

What Customers Crave

by Nicholas J. Webb • 2016

Good customer service is killing your business. The design-driven method that replaces it.

3.69

289

🧩 Customer Experience Design 🗺️ Customer Journey Mapping 🧈 Frictionless Service ❤️ Emotional Relevance 🤝 Co-Creation

What Customers Crave 96%

Good customer service is killing your business. The design-driven method that replaces it.

by Nicholas J. Webb 2016

3.69

289 ratings

🧩 Customer Experience Design 🗺️ Customer Journey Mapping 🧈 Frictionless Service ❤️ Emotional Relevance 🤝 Co-Creation

The thank you economy

by Gary Vaynerchuk • 2010

Social media gave every customer a megaphone. The only strategy that keeps them on your side.

3.84

13k+

🛍️ Customer Experience 🤝 Relationship Marketing 🗣️ Word-Of-Mouth Marketing 📱 Social Media Strategy 🎯 Customer-Centricity

The thank you economy 96%

Social media gave every customer a megaphone. The only strategy that keeps them on your side.

by Gary Vaynerchuk 2010

3.84

13k+ ratings

🛍️ Customer Experience 🤝 Relationship Marketing 🗣️ Word-Of-Mouth Marketing 📱 Social Media Strategy 🎯 Customer-Centricity

Groundswell

by Charlene Li • 2008

Customers now trust each other more than they trust your brand. The strategy for adapting.

3.75

6k+

📊 Social Media Strategy 🔄 Digital Transformation 🗣️ Word Of Mouth Marketing 🤝 Customer Engagement 🔍 Consumer Behavior

Groundswell 96%

Customers now trust each other more than they trust your brand. The strategy for adapting.

by Charlene Li 2008

3.75

6k+ ratings

📊 Social Media Strategy 🔄 Digital Transformation 🗣️ Word Of Mouth Marketing 🤝 Customer Engagement 🔍 Consumer Behavior

Outside In

by Harley Manning • 2012

Customer experience is the moat competitors can't copy. A complete blueprint for engineering yours.

3.93

835

🛎️ Customer Experience 🎨 Service Design 🗺️ Journey Mapping 🧭 Customer-Centric Culture 💪 Employee Empowerment

Outside In 96%

Customer experience is the moat competitors can't copy. A complete blueprint for engineering yours.

by Harley Manning 2012

3.93

835 ratings

🛎️ Customer Experience 🎨 Service Design 🗺️ Journey Mapping 🧭 Customer-Centric Culture 💪 Employee Empowerment

Never Lose a Customer Again

by Joey Coleman • 2018

After the sale, keep the customer: a hundred-day playbook to turn one-time buyers into advocates.

4.18

1k+

📈 Customer Retention ✨ Customer Experience 🚀 Onboarding 📣 Customer Advocacy 🗺️ Customer Journey

Never Lose a Customer Again 96%

After the sale, keep the customer: a hundred-day playbook to turn one-time buyers into advocates.

by Joey Coleman 2018

4.18

1k+ ratings

📈 Customer Retention ✨ Customer Experience 🚀 Onboarding 📣 Customer Advocacy 🗺️ Customer Journey

The Effortless Experience

by Matthew Dixon • 2013

Delight doesn't build loyalty. Ease does. And the ratio is four to one.

3.94

1k+

📞 Customer Service 💝 Customer Experience 🎨 Service Design 📊 Loyalty Economics 🧠 Customer Psychology

The Effortless Experience 96%

Delight doesn't build loyalty. Ease does. And the ratio is four to one.

by Matthew Dixon 2013

3.94

1k+ ratings

📞 Customer Service 💝 Customer Experience 🎨 Service Design 📊 Loyalty Economics 🧠 Customer Psychology

Customer Relationship Management

by 50Minutes • 2017

How to segment, personalize, and measure your way to lower churn and higher customer lifetime value.

3.50

🎯 Customer-Centricity 🛎️ Customer Experience 📊 Data-Driven Marketing 🔄 Customer Retention 📡 Multichannel Marketing

Customer Relationship Management Summary

Customer Relationship Management 96%

How to segment, personalize, and measure your way to lower churn and higher customer lifetime value.

by 50Minutes 2017

3.50

2 ratings

🎯 Customer-Centricity 🛎️ Customer Experience 📊 Data-Driven Marketing 🔄 Customer Retention 📡 Multichannel Marketing

The New Rules of Sales and Service

by David Meerman Scott • 2014

When buyers research you first, old playbooks break. The fix: stories, speed, and useful content.

3.87

143

🎯 Content Marketing 📱 Social Selling 📖 Brand Storytelling ⚡ Real-Time Marketing 📊 Data-Driven Sales

The New Rules of Sales and Service Summary

The New Rules of Sales and Service 96%

When buyers research you first, old playbooks break. The fix: stories, speed, and useful content.

by David Meerman Scott 2014

3.87

143 ratings

🎯 Content Marketing 📱 Social Selling 📖 Brand Storytelling ⚡ Real-Time Marketing 📊 Data-Driven Sales

Driving Digital Strategy

by Sunil Gupta • 2018

Digital strategy is business model strategy. Guide for reimagining yours without killing the present

4.05

442

🔄 Digital Transformation 🌐 Platform Strategy 💡 Open Innovation 😊 Customer Experience 📊 Marketing Measurement

Driving Digital Strategy 96%

Digital strategy is business model strategy. Guide for reimagining yours without killing the present

by Sunil Gupta 2018

4.05

442 ratings

🔄 Digital Transformation 🌐 Platform Strategy 💡 Open Innovation 😊 Customer Experience 📊 Marketing Measurement

The Amazon Management System

by Ram Charan • 2019

The practices, from hiring to metrics, that keep Amazon sprinting while other giants slow.

4.04

399

🎯 Customer Centricity 👥 Talent And Hiring 📊 Data Driven Management 💡 Innovation Processes ⚙️ Operational Excellence

The Amazon Management System 96%

The practices, from hiring to metrics, that keep Amazon sprinting while other giants slow.

by Ram Charan 2019

4.04

399 ratings

🎯 Customer Centricity 👥 Talent And Hiring 📊 Data Driven Management 💡 Innovation Processes ⚙️ Operational Excellence

The Digital Transformation Playbook

by David L. Rogers • 2016

Five outdated assumptions that derail digital transformation before any technology gets installed.

4.09

898

🖥️ Digital Strategy 🔄 Business Transformation 🏗️ Platform Economics 📊 Data Strategy 🔬 Lean Methodology

The Digital Transformation Playbook Summary

The Digital Transformation Playbook 96%

Five outdated assumptions that derail digital transformation before any technology gets installed.

by David L. Rogers 2016

4.09

898 ratings

🖥️ Digital Strategy 🔄 Business Transformation 🏗️ Platform Economics 📊 Data Strategy 🔬 Lean Methodology

The Starbucks Experience

by Joseph A. Michelli • 2006

How Starbucks turns baristas into experience designers and every cup into a loyalty engine.

3.75

5k+

🛎️ Customer Experience 🏢 Corporate Culture 🤝 Employee Empowerment 🎨 Service Design 💚 Brand Loyalty

The Starbucks Experience 96%

How Starbucks turns baristas into experience designers and every cup into a loyalty engine.

by Joseph A. Michelli 2006

3.75

5k+ ratings

🛎️ Customer Experience 🏢 Corporate Culture 🤝 Employee Empowerment 🎨 Service Design 💚 Brand Loyalty

The Brand Flip

by Marty Neumeier • 2015

The internet handed customers the controls. Most companies still haven't noticed who's driving.

4.30

673

🎯 Brand Strategy ✨ Customer Experience 🎨 Design Thinking 🧠 Consumer Psychology 👥 Community Building

The Brand Flip 96%

The internet handed customers the controls. Most companies still haven't noticed who's driving.

by Marty Neumeier 2015

4.30

673 ratings

🎯 Brand Strategy ✨ Customer Experience 🎨 Design Thinking 🧠 Consumer Psychology 👥 Community Building

The Ultimate Question 2.0

by Fred Reichheld • 2011

One question measures genuine loyalty. Build a feedback system around it and outgrow your rivals.

3.87

1k+

🏆 Customer Loyalty 🔄 Customer Feedback Loops 📣 Word Of Mouth Growth 👥 Employee Engagement 📊 Data-Driven Management

The Ultimate Question 2.0 96%

One question measures genuine loyalty. Build a feedback system around it and outgrow your rivals.

by Fred Reichheld 2011

3.87

1k+ ratings

🏆 Customer Loyalty 🔄 Customer Feedback Loops 📣 Word Of Mouth Growth 👥 Employee Engagement 📊 Data-Driven Management

The Experience Economy

by James H. Gilmore • 1999

Goods became services. Now services are becoming experiences. The next step: transformations.

3.80

3k+

🎨 Experience Design 💬 Customer Experience 🎯 Experiential Marketing ⚙️ Mass Customization 👁️ Sensory Design

The Experience Economy 96%

Goods became services. Now services are becoming experiences. The next step: transformations.

by James H. Gilmore 1999

3.80

3k+ ratings

🎨 Experience Design 💬 Customer Experience 🎯 Experiential Marketing ⚙️ Mass Customization 👁️ Sensory Design

Marketing Rebellion

by Mark W. Schaefer • 2019

Your customers now control your marketing. Only the truly human companies survive.

4.20

479

🗳️ Consumer Empowerment 🗣️ Word Of Mouth ❤️ Brand Loyalty 👥 Community Building 🤝 Human-Centric Marketing

Marketing Rebellion 96%

Your customers now control your marketing. Only the truly human companies survive.

by Mark W. Schaefer 2019

4.20

479 ratings

🗳️ Consumer Empowerment 🗣️ Word Of Mouth ❤️ Brand Loyalty 👥 Community Building 🤝 Human-Centric Marketing

Amaze Every Customer Every Time

by Shep Hyken • 2013

How a hardware chain beats the giants on service: 52 tactics your business can steal.

3.94

192

✨ Customer Experience 💪 Employee Empowerment 🏛️ Company Culture 💙 Customer Loyalty 🔗 Service Profit Chain

Amaze Every Customer Every Time 96%

How a hardware chain beats the giants on service: 52 tactics your business can steal.

by Shep Hyken 2013

3.94

192 ratings

✨ Customer Experience 💪 Employee Empowerment 🏛️ Company Culture 💙 Customer Loyalty 🔗 Service Profit Chain

Think Like Amazon

by ROSSMAN • 2019

The 50.5 principles that turned an online bookstore into the world's most relentless company.

4.08

440

🖥️ Digital Transformation 🎯 Customer Centricity 🧪 Experimentation Culture 🔭 Long-Term Thinking 📊 Data-Driven Decisions

Think Like Amazon 95%

The 50.5 principles that turned an online bookstore into the world's most relentless company.

by ROSSMAN 2019

4.08

440 ratings

🖥️ Digital Transformation 🎯 Customer Centricity 🧪 Experimentation Culture 🔭 Long-Term Thinking 📊 Data-Driven Decisions

Hug Your Customers

by Jack Mitchell • 2003

A family retailer's playbook for replacing sales scripts with genuine human connection.

4.03

986

🛍️ Customer Experience 👨‍👩‍👧‍👦 Family Business 🏬 Retail Management 🌟 Service Excellence 💎 Customer Loyalty

Hug Your Customers 95%

A family retailer's playbook for replacing sales scripts with genuine human connection.

by Jack Mitchell 2003

4.03

986 ratings

🛍️ Customer Experience 👨‍👩‍👧‍👦 Family Business 🏬 Retail Management 🌟 Service Excellence 💎 Customer Loyalty

All New Third Edition Be Our Guest (Completely Revised and Updated Third Edition)

by The Disney Institute • 2060

How a theme park operator turns customer service into theater, and the blueprint you can steal.

3.33

🧑‍🤝‍🧑 Customer Service 🏨 Hospitality Management 🎢 Experience Design 💪 Employee Engagement ⚙️ Operational Excellence

All New Third Edition Be Our Guest (Completely Revised and Updated Third Edition) Summary

All New Third Edition Be Our Guest (Completely Revised and Updated Third Edition) 95%

How a theme park operator turns customer service into theater, and the blueprint you can steal.

by The Disney Institute 2060

3.33

3 ratings

🧑‍🤝‍🧑 Customer Service 🏨 Hospitality Management 🎢 Experience Design 💪 Employee Engagement ⚙️ Operational Excellence

The Connected Company

by Dave Gray • 2012

When customers network faster than your hierarchy can respond, the answer is small autonomous teams.

4.11

617

🏗️ Organizational Design 🛎️ Service Economy 🕸️ Networked Business 🎯 Customer-Centric Design 🤝 Self-Managing Teams

The Connected Company 95%

When customers network faster than your hierarchy can respond, the answer is small autonomous teams.

by Dave Gray 2012

4.11

617 ratings

🏗️ Organizational Design 🛎️ Service Economy 🕸️ Networked Business 🎯 Customer-Centric Design 🤝 Self-Managing Teams

Youtility

by Jay Baer • 2013

Turn your marketing into a free tool: replace ads with apps, and customers sell themselves.

3.99

1k+

📄 Content Marketing 🤝 Trust Building ⏱️ Real-Time Marketing 🏪 Small Business 🛟 Helpful Marketing

Youtility 95%

Turn your marketing into a free tool: replace ads with apps, and customers sell themselves.

by Jay Baer 2013

3.99

1k+ ratings

📄 Content Marketing 🤝 Trust Building ⏱️ Real-Time Marketing 🏪 Small Business 🛟 Helpful Marketing

Zconomy

by Jason Dorsey • 2020

Gen Z expects speed, values, and constant feedback from both employers and brands. Old rules break.

3.55

332

🧑‍🎤 Generational Marketing 👥 Talent Management 📱 Digital Natives 🏢 Workplace Culture 🔄 Feedback Culture

Zconomy 95%

Gen Z expects speed, values, and constant feedback from both employers and brands. Old rules break.

by Jason Dorsey 2020

3.55

332 ratings

🧑‍🎤 Generational Marketing 👥 Talent Management 📱 Digital Natives 🏢 Workplace Culture 🔄 Feedback Culture

Discovering the Soul of Service

by Leonard L. Berry • 1999

The sustainable success playbook from 14 companies that chose values over shortcuts.

4.05

375

🏢 Service Industry 🤝 Customer Experience 🏷️ Brand Management 🧭 Values-Based Leadership 🌱 Employee Empowerment

Discovering the Soul of Service 95%

The sustainable success playbook from 14 companies that chose values over shortcuts.

by Leonard L. Berry 1999

4.05

375 ratings

🏢 Service Industry 🤝 Customer Experience 🏷️ Brand Management 🧭 Values-Based Leadership 🌱 Employee Empowerment

Building the Agile Business through Digital Transformation

by Neil Perkin • 2017

Technology is outpacing your company. The playbook for teams, habits, and vision that close the gap.

4.08

💻 Digital Transformation 🔄 Agile Methodology 🎯 Customer Focus 💡 Design Thinking 🚀 Change Leadership

Building the Agile Business through Digital Transformation Summary

Building the Agile Business through Digital Transformation 95%

Technology is outpacing your company. The playbook for teams, habits, and vision that close the gap.

by Neil Perkin 2017

4.08

77 ratings

💻 Digital Transformation 🔄 Agile Methodology 🎯 Customer Focus 💡 Design Thinking 🚀 Change Leadership

Marketing 4.0

by Philip Kotler • 2016

The classic marketing playbook, rewritten for when customers trust each other more than ads.

4.06

3k+

📱 Digital Marketing 🎯 Marketing Strategy 🗺️ Customer Journey 🏗️ Brand Building 📝 Content Marketing

Marketing 4.0 95%

The classic marketing playbook, rewritten for when customers trust each other more than ads.

by Philip Kotler 2016

4.06

3k+ ratings

📱 Digital Marketing 🎯 Marketing Strategy 🗺️ Customer Journey 🏗️ Brand Building 📝 Content Marketing

33 Million People in the Room

by Juliette Powell • 2008

Turn your social network into a distribution channel, a talent pool, and a growth engine.

3.36

109

📱 Social Media Marketing 🔄 Digital Transformation 💎 Brand Authenticity 👥 Community Building 🦠 Viral Marketing

33 Million People in the Room 95%

Turn your social network into a distribution channel, a talent pool, and a growth engine.

by Juliette Powell 2008

3.36

109 ratings

📱 Social Media Marketing 🔄 Digital Transformation 💎 Brand Authenticity 👥 Community Building 🦠 Viral Marketing

Uncommon Service

by Frances Frei • 2012

The counterintuitive rule of service: to be great, you must first decide where to be bad.

4.01

784

🎨 Service Design 🧑‍🤝‍🧑 Customer Experience ⚖️ Strategic Trade-Offs 🤝 Customer Co-Creation 📈 Scaling Operations

Uncommon Service 95%

The counterintuitive rule of service: to be great, you must first decide where to be bad.

by Frances Frei 2012

4.01

784 ratings

🎨 Service Design 🧑‍🤝‍🧑 Customer Experience ⚖️ Strategic Trade-Offs 🤝 Customer Co-Creation 📈 Scaling Operations

Quantum Marketing

by Raja Rajamannar • 2021

The marketing playbook died. A CMO's replacement runs on AI, brain science, and sensory design.

3.70

372

📊 Marketing Strategy 💻 Digital Transformation 🧠 Behavioral Economics 🧬 Neuromarketing 🏗️ Brand Building

Quantum Marketing 95%

The marketing playbook died. A CMO's replacement runs on AI, brain science, and sensory design.

by Raja Rajamannar 2021

3.70

372 ratings

📊 Marketing Strategy 💻 Digital Transformation 🧠 Behavioral Economics 🧬 Neuromarketing 🏗️ Brand Building

Be Our Guest

by Walt Disney Company • 2001

Behind Disney's legendary guest experience is a practical system any organization can adopt.

3.90

5k+

🎯 Customer Experience 📐 Service Design 🏨 Hospitality Management 🔄 Process Improvement 🎪 Experience Economy

Be Our Guest 95%

Behind Disney's legendary guest experience is a practical system any organization can adopt.

by Walt Disney Company 2001

3.90

5k+ ratings

🎯 Customer Experience 📐 Service Design 🏨 Hospitality Management 🔄 Process Improvement 🎪 Experience Economy

Sense and Respond

by Jeff Gothelf • 2017

Plans break when markets shift fast. The winners listen, experiment, and adapt without waiting.

4.02

540

💻 Digital Transformation 🔄 Organizational Change 🔧 Lean Methodology 🏃 Agile Organizations 🎨 Design Thinking

Sense and Respond 95%

Plans break when markets shift fast. The winners listen, experiment, and adapt without waiting.

by Jeff Gothelf 2017

4.02

540 ratings

💻 Digital Transformation 🔄 Organizational Change 🔧 Lean Methodology 🏃 Agile Organizations 🎨 Design Thinking

Digital Hesitation

by Thomas Lah • 2022

B2B digital transformation fails on pricing, sales, and partnering. Fix them in that order.

4.23

🖥️ Digital Transformation 🔄 Subscription Models 🤝 Customer Success 💰 Pricing Strategy 📊 Data-Driven Sales

Digital Hesitation 95%

B2B digital transformation fails on pricing, sales, and partnering. Fix them in that order.

by Thomas Lah 2022

4.23

30 ratings

🖥️ Digital Transformation 🔄 Subscription Models 🤝 Customer Success 💰 Pricing Strategy 📊 Data-Driven Sales

Social Media ROI

by Olivier A. Blanchard • 2011

Social media can pay for itself. The framework that moves it from cost center to revenue driver.

3.96

530

🧭 Social Media Strategy 💰 Marketing Roi 👂 Social Listening 📊 Data-Driven Marketing 🔗 Integrated Marketing

Social Media ROI 95%

Social media can pay for itself. The framework that moves it from cost center to revenue driver.

by Olivier A. Blanchard 2011

3.96

530 ratings

🧭 Social Media Strategy 💰 Marketing Roi 👂 Social Listening 📊 Data-Driven Marketing 🔗 Integrated Marketing

Brain Surfing

by Heather Lefevre • 2015

Marketing's top minds agree: empathy, agility, and culture beat data and planning every time.

4.16

233

🎯 Marketing Strategy 🏗️ Brand Building 🔍 Consumer Insights ⚡ Agile Strategy 🌍 Cultural Intelligence

Brain Surfing 95%

Marketing's top minds agree: empathy, agility, and culture beat data and planning every time.

by Heather Lefevre 2015

4.16

233 ratings

🎯 Marketing Strategy 🏗️ Brand Building 🔍 Consumer Insights ⚡ Agile Strategy 🌍 Cultural Intelligence

The Zen of Social Media Marketing

by Shama Hyder • 2010

Three steps to turn social media from a noisy time-sink into a customer-attracting system.

3.74

2k+

📱 Social Media Strategy 🧲 Inbound Marketing 📝 Content Marketing 👥 Community Building 💬 Online Engagement

The Zen of Social Media Marketing Summary

The Zen of Social Media Marketing 95%

Three steps to turn social media from a noisy time-sink into a customer-attracting system.

by Shama Hyder 2010

3.74

2k+ ratings

📱 Social Media Strategy 🧲 Inbound Marketing 📝 Content Marketing 👥 Community Building 💬 Online Engagement

YouthNation

by Matt Britton • 2015

Eighty million young Americans dismantled marketing, work, and ownership. Most brands never noticed.

4.06

🧒 Youth Marketing 💻 Digital Marketing 🔄 Sharing Economy 🎪 Experience Economy 📣 Influencer Marketing

YouthNation 95%

Eighty million young Americans dismantled marketing, work, and ownership. Most brands never noticed.

by Matt Britton 2015

4.06

18 ratings

🧒 Youth Marketing 💻 Digital Marketing 🔄 Sharing Economy 🎪 Experience Economy 📣 Influencer Marketing

Designed for Digital

by Jeanne W. Ross • 2019

Why digital transformation fails and the organizational redesign that makes it stick.

4.20

288

🔄 Digital Transformation 🏗️ Enterprise Architecture 🖥️ Platform Strategy 🧩 Organizational Design ⚡ Business Agility

Designed for Digital 95%

Why digital transformation fails and the organizational redesign that makes it stick.

by Jeanne W. Ross 2019

4.20

288 ratings

🔄 Digital Transformation 🏗️ Enterprise Architecture 🖥️ Platform Strategy 🧩 Organizational Design ⚡ Business Agility

The Power of Visual Storytelling

by Ekaterina Walter • 2014

The brain reads pictures 60,000 times faster than words. How to make your marketing stick.

3.67

287

📋 Content Marketing 📱 Social Media Platforms 📖 Brand Storytelling 👁️ Attention Economy 🧠 Cognitive Psychology

The Power of Visual Storytelling Summary

The Power of Visual Storytelling 95%

The brain reads pictures 60,000 times faster than words. How to make your marketing stick.

by Ekaterina Walter 2014

3.67

287 ratings

📋 Content Marketing 📱 Social Media Platforms 📖 Brand Storytelling 👁️ Attention Economy 🧠 Cognitive Psychology

How To Become A Digital Marketing Hero

by Rufus Lidman • 2018

A digital marketing system that matches the right tool to the right goal, every time, and proves it.

4.50

📱 Digital Marketing 📋 Marketing Frameworks 📊 Marketing Analytics 🔄 Digital Transformation 🌐 Platform Ecosystems

How To Become A Digital Marketing Hero Summary

How To Become A Digital Marketing Hero 95%

A digital marketing system that matches the right tool to the right goal, every time, and proves it.

by Rufus Lidman 2018

4.50

2 ratings

📱 Digital Marketing 📋 Marketing Frameworks 📊 Marketing Analytics 🔄 Digital Transformation 🌐 Platform Ecosystems

Fanocracy

by David Meerman Scott • 2020

Most companies chase transactions. The ones that build real communities of fans never have to.

3.64

356

🏗️ Community Building 🤝 Relationship Marketing 💛 Brand Loyalty ✨ Authentic Branding 💪 Employee Empowerment

Fanocracy 95%

Most companies chase transactions. The ones that build real communities of fans never have to.

by David Meerman Scott 2020

3.64

356 ratings

🏗️ Community Building 🤝 Relationship Marketing 💛 Brand Loyalty ✨ Authentic Branding 💪 Employee Empowerment

Leading the Starbucks Way

by Joseph A. Michelli • 2008

How Starbucks turned a commodity into community: the five principles any business can adopt.

3.78

562

🏢 Corporate Culture ☕ Customer Experience 💪 Employee Empowerment 🏗️ Brand Building 📊 Company Case Studies

Leading the Starbucks Way 95%

How Starbucks turned a commodity into community: the five principles any business can adopt.

by Joseph A. Michelli 2008

3.78

562 ratings

🏢 Corporate Culture ☕ Customer Experience 💪 Employee Empowerment 🏗️ Brand Building 📊 Company Case Studies

Marketing to Gen Z

by Jeff Fromm • 2018

The next consumer majority trusts peers over ads, speaks visually, and buys based on values.

3.78

121

🧬 Generational Marketing 🧠 Consumer Behavior 📱 Digital Marketing 🎯 Brand Purpose 📲 Social Media Strategy

Marketing to Gen Z 95%

The next consumer majority trusts peers over ads, speaks visually, and buys based on values.

by Jeff Fromm 2018

3.78

121 ratings

🧬 Generational Marketing 🧠 Consumer Behavior 📱 Digital Marketing 🎯 Brand Purpose 📲 Social Media Strategy

Radical Simplicity

by Ken Allen • 2019

A 220-country logistics giant, hemorrhaging cash. The CEO's turnaround rule: simplify ruthlessly.

3.69

127

🏭 Corporate Turnarounds 📋 Ceo Memoirs 🌐 Organizational Culture 🎯 Customer Focus 🤝 Employee Engagement

Radical Simplicity 95%

A 220-country logistics giant, hemorrhaging cash. The CEO's turnaround rule: simplify ruthlessly.

by Ken Allen 2019

3.69

127 ratings

🏭 Corporate Turnarounds 📋 Ceo Memoirs 🌐 Organizational Culture 🎯 Customer Focus 🤝 Employee Engagement

Winning on Purpose

by Fred Reichheld • 2021

Why customer devotion beats quarterly earnings, tracked with one number even Wall Street respects.

3.97

428

🧲 Customer Loyalty 🔄 Customer Retention 🎯 Corporate Purpose ⭐ Service Excellence 🏛️ Organizational Culture

Winning on Purpose 95%

Why customer devotion beats quarterly earnings, tracked with one number even Wall Street respects.

by Fred Reichheld 2021

3.97

428 ratings

🧲 Customer Loyalty 🔄 Customer Retention 🎯 Corporate Purpose ⭐ Service Excellence 🏛️ Organizational Culture

The Jobs To Be Done Playbook

by Jim Kalbach • 2020

Products get hired, not bought. The playbook for discovering the job your customers need done.

4.06

419

🗺️ Innovation Frameworks 🔍 Customer Research 🧠 Product Management 🎯 Market Strategy 💡 Design Thinking

The Jobs To Be Done Playbook 95%

Products get hired, not bought. The playbook for discovering the job your customers need done.

by Jim Kalbach 2020

4.06

419 ratings

🗺️ Innovation Frameworks 🔍 Customer Research 🧠 Product Management 🎯 Market Strategy 💡 Design Thinking

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