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SoBrief
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Drunk Tank Pink
by Adam Alter • 2013
Your name, the weather, the color of the walls: invisible forces that decide before you do.
3.56
5k+
Drunk Tank Pink Summary
Drunk Tank Pink 89%
Your name, the weather, the color of the walls: invisible forces that decide before you do.
by Adam Alter 2013
3.56
5k+ ratings
The Wisest One in the Room
by Thomas Gilovich • 2015
Your biggest blind spot is the belief you have none. A social psychologist's guide to wisdom.
3.79
1k+
The Wisest One in the Room Summary
The Wisest One in the Room 88%
Your biggest blind spot is the belief you have none. A social psychologist's guide to wisdom.
by Thomas Gilovich 2015
3.79
1k+ ratings
The Person and the Situation
by Lee Ross • 1991
Why good people do terrible things, and the real reason personality fails to predict behavior.
4.00
526
The Person and the Situation Summary
The Person and the Situation 88%
Why good people do terrible things, and the real reason personality fails to predict behavior.
by Lee Ross 1991
4.00
526 ratings
El libro negro de la persuasión
by Alejandro Llantada • 2013
The ten psychological levers that decide 'yes' before logic shows up, and how to pull them.
3.88
1k+
El libro negro de la persuasión Summary
El libro negro de la persuasión 88%
The ten psychological levers that decide 'yes' before logic shows up, and how to pull them.
by Alejandro Llantada 2013
3.88
1k+ ratings
The small BIG
by Robert B. Cialdini • 2014
Persuasion runs on tiny levers: one sentence, a number, a name. Big arguments rarely move anyone.
3.78
1k+
The small BIG Summary
The small BIG 88%
Persuasion runs on tiny levers: one sentence, a number, a name. Big arguments rarely move anyone.
by Robert B. Cialdini 2014
3.78
1k+ ratings
The POWER PRINCIPLE
by Blaine Lee • 1997
Fear buys compliance. Fairness buys transactions. Honor buys devotion. Which power are you using?
4.00
137
The POWER PRINCIPLE Summary
The POWER PRINCIPLE 88%
Fear buys compliance. Fairness buys transactions. Honor buys devotion. Which power are you using?
by Blaine Lee 1997
4.00
137 ratings
Invisible Influence
by Jonah Berger • 2016
Almost every choice you make was shaped by someone else. You just never noticed.
3.70
4k+
Invisible Influence Summary
Invisible Influence 88%
Almost every choice you make was shaped by someone else. You just never noticed.
by Jonah Berger 2016
3.70
4k+ ratings
Pre-Suasion
by Robert B. Cialdini • 2016
The most powerful moment in persuasion is not when you speak, but the unguarded instant before.
4.00
11k+
Pre-Suasion Summary
Pre-Suasion 87%
The most powerful moment in persuasion is not when you speak, but the unguarded instant before.
by Robert B. Cialdini 2016
4.00
11k+ ratings
Real Influence
by Mark Goulston • 2012
Why listening beats pushing, and how to earn lasting commitment without manipulation.
3.79
442
Real Influence Summary
Real Influence 87%
Why listening beats pushing, and how to earn lasting commitment without manipulation.
by Mark Goulston 2012
3.79
442 ratings
Sidetracked
by Francesca Gino • 2013
Hidden forces quietly derail every decision you make; spotting them is a trainable skill.
3.45
286
Sidetracked Summary
Sidetracked 87%
Hidden forces quietly derail every decision you make; spotting them is a trainable skill.
by Francesca Gino 2013
3.45
286 ratings
Manipulation
by Deborah Weiss • 2019
Stop pushing. Start reading the hidden motives that turn a no into an ethical yes.
2.79
38
Manipulation Summary
Manipulation 87%
Stop pushing. Start reading the hidden motives that turn a no into an ethical yes.
by Deborah Weiss 2019
2.79
38 ratings
Petit traité de manipulation à l'usage des honnêtes gens
by Robert-Vincent Joule • 1997
A decision, once made, freezes everything that follows. The French classic on hidden compliance.
3.78
739
Petit traité de manipulation à l'usage des honnêtes gens Summary
Petit traité de manipulation à l'usage des honnêtes gens 87%
A decision, once made, freezes everything that follows. The French classic on hidden compliance.
by Robert-Vincent Joule 1997
3.78
739 ratings
Yes!
by Noah J. Goldstein • 2008
Why people say yes is predictable. Fifty research-backed levers you can pull.
3.97
12k+
Yes! Summary
Yes! 87%
Why people say yes is predictable. Fifty research-backed levers you can pull.
by Noah J. Goldstein 2008
3.97
12k+ ratings
Join the Club
by Tina Rosenberg • 2011
Peer pressure has toppled dictators and slowed epidemics. The case for aiming it deliberately.
3.49
340
Join the Club Summary
Join the Club 87%
Peer pressure has toppled dictators and slowed epidemics. The case for aiming it deliberately.
by Tina Rosenberg 2011
3.49
340 ratings
You May Also Like
by Tom Vanderbilt • 2016
Your tastes feel personal. The science of why they're mostly unconscious, borrowed, or made up.
3.29
1k+
You May Also Like Summary
You May Also Like 87%
Your tastes feel personal. The science of why they're mostly unconscious, borrowed, or made up.
by Tom Vanderbilt 2016
3.29
1k+ ratings
Covert Persuasion
by Kevin Hogan • 2006
Body language, loaded questions, and well-timed stories: the hidden playbook for getting to yes.
3.59
553
Covert Persuasion Summary
Covert Persuasion 87%
Body language, loaded questions, and well-timed stories: the hidden playbook for getting to yes.
by Kevin Hogan 2006
3.59
553 ratings
Conformity
by Cass R. Sunstein • 2019
We copy, therefore we err. The hidden logic of conformity and the architecture that counters it.
3.46
396
Conformity Summary
Conformity 87%
We copy, therefore we err. The hidden logic of conformity and the architecture that counters it.
by Cass R. Sunstein 2019
3.46
396 ratings
The Influential Mind
by Tali Sharot • 2017
Facts alone rarely change minds. The brain has a backdoor, and influence knows where it is.
3.91
3k+
The Influential Mind Summary
The Influential Mind 87%
Facts alone rarely change minds. The brain has a backdoor, and influence knows where it is.
by Tali Sharot 2017
3.91
3k+ ratings
Under the Influence
by Robert H. Frank • 2020
Nobody decides alone. The $2 trillion proof that social contagion drives everything.
3.75
154
Under the Influence Summary
Under the Influence 87%
Nobody decides alone. The $2 trillion proof that social contagion drives everything.
by Robert H. Frank 2020
3.75
154 ratings
Methods of Persuasion
by Nick Kolenda • 2013
Every decision rides on invisible psychological rails. Here is how to lay the track.
4.14
2k+
Methods of Persuasion Summary
Methods of Persuasion 87%
Every decision rides on invisible psychological rails. Here is how to lay the track.
by Nick Kolenda 2013
4.14
2k+ ratings
Seducing the Subconscious
by Robert Heath • 2012
Looking away from an ad may make it work better: low attention bypasses your mental defenses.
3.98
181
Seducing the Subconscious Summary
Seducing the Subconscious 87%
Looking away from an ad may make it work better: low attention bypasses your mental defenses.
by Robert Heath 2012
3.98
181 ratings
The Tipping Point
by Malcolm Gladwell • 2000
Three rules govern social epidemics, and the people who start them aren't who you'd expect.
4.01
859k+
The Tipping Point Summary
The Tipping Point 87%
Three rules govern social epidemics, and the people who start them aren't who you'd expect.
by Malcolm Gladwell 2000
4.01
859k+ ratings
The 360 Degree Leader
by John C. Maxwell • 2006
Influence doesn't require a title. A playbook for leading from the middle.
4.16
8k+
The 360 Degree Leader Summary
The 360 Degree Leader 87%
Influence doesn't require a title. A playbook for leading from the middle.
by John C. Maxwell 2006
4.16
8k+ ratings
You Have More Influence Than You Think
by Vanessa Bohns • 2021
People want to say yes to you. Research shows you underestimate your persuasive power by half.
3.84
521
You Have More Influence Than You Think Summary
You Have More Influence Than You Think 87%
People want to say yes to you. Research shows you underestimate your persuasive power by half.
by Vanessa Bohns 2021
3.84
521 ratings
When to Rob a Bank
by Steven D. Levitt • 2015
Why sumo wrestlers cheat, why pools are more dangerous than guns, and what economics reveals.
3.53
15k+
When to Rob a Bank Summary
When to Rob a Bank 87%
Why sumo wrestlers cheat, why pools are more dangerous than guns, and what economics reveals.
by Steven D. Levitt 2015
3.53
15k+ ratings
The Social Strategist
by Ali Scarlett • 2022
Warmth without power invites pity. Power without warmth breeds enemies. The formula for admiration.
3.90
50
The Social Strategist Summary
The Social Strategist 87%
Warmth without power invites pity. Power without warmth breeds enemies. The formula for admiration.
by Ali Scarlett 2022
3.90
50 ratings
The People's Choice
by Paul F. Lazarsfeld • 1968
Elections hinge on opinion leaders, not ads. Friends pass the news; their word outweighs the media.
3.79
43
The People's Choice Summary
The People's Choice 87%
Elections hinge on opinion leaders, not ads. Friends pass the news; their word outweighs the media.
by Paul F. Lazarsfeld 1968
3.79
43 ratings
How Change Happens
by Cass R. Sunstein • 2019
Social change seems impossible until the moment it isn't: the hidden forces that drive it.
3.11
197
How Change Happens Summary
How Change Happens 87%
Social change seems impossible until the moment it isn't: the hidden forces that drive it.
by Cass R. Sunstein 2019
3.11
197 ratings
7 Secrets of Persuasion
by James C. Crimmins • 2016
The nonconscious brain decides before you do. The persuasion techniques that reach it first.
4.07
166
7 Secrets of Persuasion Summary
7 Secrets of Persuasion 87%
The nonconscious brain decides before you do. The persuasion techniques that reach it first.
by James C. Crimmins 2016
4.07
166 ratings
The Power of Noticing
by Max H. Bazerman • 2014
The worst failures were visible beforehand; the missing ingredient was never data but attention.
3.40
437
The Power of Noticing Summary
The Power of Noticing 87%
The worst failures were visible beforehand; the missing ingredient was never data but attention.
by Max H. Bazerman 2014
3.40
437 ratings
Human Hacking
by Christopher Hadnagy • 2021
The social engineer's guide to reading anyone, building instant rapport, and ethical persuasion.
3.77
640
Human Hacking Summary
Human Hacking 87%
The social engineer's guide to reading anyone, building instant rapport, and ethical persuasion.
by Christopher Hadnagy 2021
3.77
640 ratings
Switch
by Chip Heath • 2010
Change isn't a willpower problem. It's a setup problem. Three simple fixes that actually stick.
4.03
56k+
Switch Summary
Switch 87%
Change isn't a willpower problem. It's a setup problem. Three simple fixes that actually stick.
by Chip Heath 2010
4.03
56k+ ratings
Instant Influence
by Michael Pantalon • 2011
Six questions in seven minutes. The Yale method for getting anyone to change, without pushing.
3.91
386
Instant Influence Summary
Instant Influence 87%
Six questions in seven minutes. The Yale method for getting anyone to change, without pushing.
by Michael Pantalon 2011
3.91
386 ratings
The Advertising Effect
by Adam Ferrier • 2014
Most ads try to change minds. The ones that work change what people do first.
4.24
352
The Advertising Effect Summary
The Advertising Effect 87%
Most ads try to change minds. The ones that work change what people do first.
by Adam Ferrier 2014
4.24
352 ratings
Manipulation
by David T Abbots • 2018
Body language, emotional leverage, and psychological triggers: the manipulation toolkit.
3.27
15
Manipulation Summary
Manipulation 87%
Body language, emotional leverage, and psychological triggers: the manipulation toolkit.
by David T Abbots 2018
3.27
15 ratings
The Lucifer Effect
by Philip G. Zimbardo • 2007
Ordinary students, fake prison, abusive in six days. The situation, not character, corrupts.
3.90
27k+
The Lucifer Effect Summary
The Lucifer Effect 87%
Ordinary students, fake prison, abusive in six days. The situation, not character, corrupts.
by Philip G. Zimbardo 2007
3.90
27k+ ratings
Influence is Your Superpower
by Zoe Chance • 2021
Your fast, emotional brain decides before you even notice. Influence it ethically, starting with no.
4.14
2k+
Influence is Your Superpower Summary
Influence is Your Superpower 87%
Your fast, emotional brain decides before you even notice. Influence it ethically, starting with no.
by Zoe Chance 2021
4.14
2k+ ratings
Changing Minds
by Howard Gardner • 2004
No mind flips in an instant: persuasion is slow erosion, and seven forces set the speed.
3.59
658
Changing Minds Summary
Changing Minds 87%
No mind flips in an instant: persuasion is slow erosion, and seven forces set the speed.
by Howard Gardner 2004
3.59
658 ratings
Spellbound
by David Kwong • 2015
Stage magic and business persuasion share the same hidden rules. A master illusionist reveals them.
3.74
108
Spellbound Summary
Spellbound 87%
Stage magic and business persuasion share the same hidden rules. A master illusionist reveals them.
by David Kwong 2015
3.74
108 ratings
Persuasion Psychology
by Akash Karia • 2013
Twenty-six persuasion tools from social psychology, including three words that double compliance.
3.40
35
Persuasion Psychology Summary
Persuasion Psychology 87%
Twenty-six persuasion tools from social psychology, including three words that double compliance.
by Akash Karia 2013
3.40
35 ratings
Win Bigly
by Scott Adams • 2017
We think we reason. We really just rationalize. The people who know this win.
3.73
5k+
Win Bigly Summary
Win Bigly 87%
We think we reason. We really just rationalize. The people who know this win.
by Scott Adams 2017
3.73
5k+ ratings
Skin in the Game
by Nassim Nicholas Taleb • 2018
Decision-makers who never face consequences wreck systems. The ancient principle modernity forgot.
3.91
32k+
Skin in the Game Summary
Skin in the Game 87%
Decision-makers who never face consequences wreck systems. The ancient principle modernity forgot.
by Nassim Nicholas Taleb 2018
3.91
32k+ ratings
Dark Psychology
by Sebastian Goff • 2017
The persuasion playbook: spot manipulation, sway any room, and use the dark arts for good.
3.74
38
Dark Psychology Summary
Dark Psychology 87%
The persuasion playbook: spot manipulation, sway any room, and use the dark arts for good.
by Sebastian Goff 2017
3.74
38 ratings
The Honest Truth About Dishonesty
by Dan Ariely • 2012
Everyone cheats a little and still feels honest. The hidden forces that widen that gap.
3.93
17k+
The Honest Truth About Dishonesty Summary
The Honest Truth About Dishonesty 87%
Everyone cheats a little and still feels honest. The hidden forces that widen that gap.
by Dan Ariely 2012
3.93
17k+ ratings
Words That Change Minds
by Shelle Rose Charvet • 1995
Decode the motivation behind anyone's words, and you hold the script for getting their yes.
3.69
2k+
Words That Change Minds Summary
Words That Change Minds 87%
Decode the motivation behind anyone's words, and you hold the script for getting their yes.
by Shelle Rose Charvet 1995
3.69
2k+ ratings
Influence
by Robert B. Cialdini • 1984
Your automatic yes has predictable triggers. A social psychologist went undercover to map them all.
4.21
179k+
Influence Summary
Influence 87%
Your automatic yes has predictable triggers. A social psychologist went undercover to map them all.
by Robert B. Cialdini 1984
4.21
179k+ ratings
Consumerology
by Philip Graves • 2010
Consumers can't tell you why they buy. Asking them just invents false reasons. Watch them instead.
3.50
264
Consumerology Summary
Consumerology 86%
Consumers can't tell you why they buy. Asking them just invents false reasons. Watch them instead.
by Philip Graves 2010
3.50
264 ratings
Nudge
by Richard H. Thaler • 2008
Why you stick with defaults: the invisible forces shaping every decision, and how to steer them.
3.84
95k+
Nudge Summary
Nudge 86%
Why you stick with defaults: the invisible forces shaping every decision, and how to steer them.
by Richard H. Thaler 2008
3.84
95k+ ratings
Get Anyone to Do Anything
by David J. Lieberman • 2000
The 'because' reflex, identity traps, and 38 other playbooks that turn psychology into leverage.
3.79
2k+
Get Anyone to Do Anything Summary
Get Anyone to Do Anything 86%
The 'because' reflex, identity traps, and 38 other playbooks that turn psychology into leverage.
by David J. Lieberman 2000
3.79
2k+ ratings
The Manipulated Mind
by Denise Winn • 2000
The psychological pressure that breaks prisoners of war also sells cars and elects presidents.
4.06
109
The Manipulated Mind Summary
The Manipulated Mind 86%
The psychological pressure that breaks prisoners of war also sells cars and elects presidents.
by Denise Winn 2000
4.06
109 ratings
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