Memorable Messaging Books | Summaries & Audio

Made to Stick (Chapter 4

by Chip Heath • 2008

Your expertise blinds you to what audiences miss. Sticky ideas follow six teachable instincts.

4.21

126

🧠 Cognitive Biases 📖 Business Storytelling 🧪 Persuasion Science ✂️ Simple Messaging 👀 Audience Attention

Made to Stick (Chapter 4 89%

Your expertise blinds you to what audiences miss. Sticky ideas follow six teachable instincts.

by Chip Heath 2008

4.21

126 ratings

🧠 Cognitive Biases 📖 Business Storytelling 🧪 Persuasion Science ✂️ Simple Messaging 👀 Audience Attention

POP!

by Sam Horn • 2006

How to craft a tagline or elevator pitch that stops the scroll and starts the conversation.

3.84

345

🎯 Elevator Pitches 🏷️ Taglines 🪝 Hook Crafting 🧩 Wordplay 👀 Attention Grabbing

POP! 88%

How to craft a tagline or elevator pitch that stops the scroll and starts the conversation.

by Sam Horn 2006

3.84

345 ratings

🎯 Elevator Pitches 🏷️ Taglines 🪝 Hook Crafting 🧩 Wordplay 👀 Attention Grabbing

Got Your Attention?

by Sam Horn • 2015

Curiosity beats credentials. Open any conversation so people lean in and ask for more.

3.92

250

💼 Business Communication 👁️ Attention Economics 👋 First Impressions 📖 Storytelling Technique ✍️ Message Design

Got Your Attention? 88%

Curiosity beats credentials. Open any conversation so people lean in and ask for more.

by Sam Horn 2015

3.92

250 ratings

💼 Business Communication 👁️ Attention Economics 👋 First Impressions 📖 Storytelling Technique ✍️ Message Design

Words That Work

by Frank Luntz • 2006

Your audience hears their own version. A pollster's method for making your words land as intended.

3.62

3k+

🗳️ Political Messaging 🏢 Business Messaging 🖼️ Message Framing 🖊️ Plain Language 🗣️ Persuasive Language

Words That Work 88%

Your audience hears their own version. A pollster's method for making your words land as intended.

by Frank Luntz 2006

3.62

3k+ ratings

🗳️ Political Messaging 🏢 Business Messaging 🖼️ Message Framing 🖊️ Plain Language 🗣️ Persuasive Language

Building a StoryBrand 2.0

by Donald Miller • 2025

Marketing fails when brands try to be the hero. A storytelling framework that ends marketing waste.

4.27

2k+

📋 Marketing Strategy 💬 Brand Messaging 📖 Business Storytelling 🧠 Customer Psychology 🎯 Message Clarity

Building a StoryBrand 2.0 87%

Marketing fails when brands try to be the hero. A storytelling framework that ends marketing waste.

by Donald Miller 2025

4.27

2k+ ratings

📋 Marketing Strategy 💬 Brand Messaging 📖 Business Storytelling 🧠 Customer Psychology 🎯 Message Clarity

Building a Storybrand

by Donald Miller • 2017

Stop making your brand the hero. A story framework that clears the fog so customers buy.

4.26

27k+

📣 Brand Messaging 🎯 Marketing Strategy 🧭 Customer Journey 🦸 Hero's Journey 💡 Message Clarity

Building a Storybrand 87%

Stop making your brand the hero. A story framework that clears the fog so customers buy.

by Donald Miller 2017

4.26

27k+ ratings

📣 Brand Messaging 🎯 Marketing Strategy 🧭 Customer Journey 🦸 Hero's Journey 💡 Message Clarity

Impossible to Ignore

by Carmen Simon • 2016

Audiences forget ninety percent of your message. What survives decides whether they act.

3.79

441

📢 Content Marketing 🧠 Memory Science 👁️ Attention Design 🔄 Behavioral Design 💾 Information Retention

Impossible to Ignore 87%

Audiences forget ninety percent of your message. What survives decides whether they act.

by Carmen Simon 2016

3.79

441 ratings

📢 Content Marketing 🧠 Memory Science 👁️ Attention Design 🔄 Behavioral Design 💾 Information Retention

The Power of Visual Storytelling

by Ekaterina Walter • 2014

The brain reads pictures 60,000 times faster than words. How to make your marketing stick.

3.67

287

📋 Content Marketing 📱 Social Media Platforms 📖 Brand Storytelling 👁️ Attention Economy 🧠 Cognitive Psychology

The Power of Visual Storytelling Summary

The Power of Visual Storytelling 87%

The brain reads pictures 60,000 times faster than words. How to make your marketing stick.

by Ekaterina Walter 2014

3.67

287 ratings

📋 Content Marketing 📱 Social Media Platforms 📖 Brand Storytelling 👁️ Attention Economy 🧠 Cognitive Psychology

Hegarty on Advertising

by John Hegarty • 2011

An advertising legend on why data never made anyone care, and what actually works instead.

4.07

732

🏢 Advertising Industry 💡 Creative Philosophy 📖 Brand Storytelling 🔥 Creative Rebellion 🎯 Truth In Branding

Hegarty on Advertising 87%

An advertising legend on why data never made anyone care, and what actually works instead.

by John Hegarty 2011

4.07

732 ratings

🏢 Advertising Industry 💡 Creative Philosophy 📖 Brand Storytelling 🔥 Creative Rebellion 🎯 Truth In Branding

Paid Attention

by Faris Yakob • 2015

Brands used to buy attention. Now they must earn it with myth, emotion, and ideas people share.

3.86

224

📢 Advertising Strategy 🏗️ Brand Building ⏳ Attention Economics 🧠 Behavioral Economics 🛒 Consumer Psychology

Paid Attention 87%

Brands used to buy attention. Now they must earn it with myth, emotion, and ideas people share.

by Faris Yakob 2015

3.86

224 ratings

📢 Advertising Strategy 🏗️ Brand Building ⏳ Attention Economics 🧠 Behavioral Economics 🛒 Consumer Psychology

Speak, Memorably

by Bill McGowan • 2025

Being on-message gets you ignored. Seven principles for making your ideas impossible to forget.

3.69

254

🎤 Presentation Skills ✏️ Message Crafting 🎙️ Media Training 🧲 Personal Magnetism ✂️ Brevity

Speak, Memorably 87%

Being on-message gets you ignored. Seven principles for making your ideas impossible to forget.

by Bill McGowan 2025

3.69

254 ratings

🎤 Presentation Skills ✏️ Message Crafting 🎙️ Media Training 🧲 Personal Magnetism ✂️ Brevity

Hook Point

by Brendan Kane • 2020

Three seconds to grab attention before the scroll. A system for hooks that actually stop thumbs.

3.49

1k+

🖥️ Digital Marketing 👤 Personal Branding 👁️ Attention Economics 🦠 Viral Content 📋 Content Strategy

Hook Point 87%

Three seconds to grab attention before the scroll. A system for hooks that actually stop thumbs.

by Brendan Kane 2020

3.49

1k+ ratings

🖥️ Digital Marketing 👤 Personal Branding 👁️ Attention Economics 🦠 Viral Content 📋 Content Strategy

Smart Brevity

by Jim Vandehei • 2022

Readers give you 26 seconds. Journalists' best system for writing shorter and being read.

3.92

10k+

📧 Business Communication ✂️ Concise Writing 👁️ Attention Economics 🌊 Information Overload 📰 Journalism Methods

Smart Brevity 87%

Readers give you 26 seconds. Journalists' best system for writing shorter and being read.

by Jim Vandehei 2022

3.92

10k+ ratings

📧 Business Communication ✂️ Concise Writing 👁️ Attention Economics 🌊 Information Overload 📰 Journalism Methods

Platform

by Michael Hyatt • 2012

The exact playbook for building an online platform from scratch: a blog that fuels a career.

4.16

13k+

🌐 Personal Branding 📱 Social Media Marketing 📝 Blogging 📧 Email Marketing 👥 Audience Building

Platform 87%

The exact playbook for building an online platform from scratch: a blog that fuels a career.

by Michael Hyatt 2012

4.16

13k+ ratings

🌐 Personal Branding 📱 Social Media Marketing 📝 Blogging 📧 Email Marketing 👥 Audience Building

Made to Stick

by Chip Heath • 2007

The gap between a forgotten memo and an urban legend is six teachable traits.

3.98

101k+

🏢 Business Communication 💡 Idea Transmission ✂️ Message Design 📖 Storytelling In Business 🧠 Cognitive Biases

Made to Stick 87%

The gap between a forgotten memo and an urban legend is six teachable traits.

by Chip Heath 2007

3.98

101k+ ratings

🏢 Business Communication 💡 Idea Transmission ✂️ Message Design 📖 Storytelling In Business 🧠 Cognitive Biases

The Fall of Advertising and the Rise of PR

by Al Ries • 2002

PR builds brands; advertising only maintains them. Why press coverage beats paid media every time.

3.72

876

🎤 Public Relations 📢 Advertising 🏗️ Category Creation ✏️ Brand Naming 📍 Positioning Strategy

The Fall of Advertising and the Rise of PR Summary

The Fall of Advertising and the Rise of PR 87%

PR builds brands; advertising only maintains them. Why press coverage beats paid media every time.

by Al Ries 2002

3.72

876 ratings

🎤 Public Relations 📢 Advertising 🏗️ Category Creation ✏️ Brand Naming 📍 Positioning Strategy

Optimize

by Lee Odden • 2012

Optimize for Google and for humans simultaneously: the integrated playbook that ends the tug-of-war.

3.78

264

🎯 Content Marketing 📱 Social Media Marketing 🔍 Organic Search 🗺️ Content Strategy 👥 Audience Research

Optimize 87%

Optimize for Google and for humans simultaneously: the integrated playbook that ends the tug-of-war.

by Lee Odden 2012

3.78

264 ratings

🎯 Content Marketing 📱 Social Media Marketing 🔍 Organic Search 🗺️ Content Strategy 👥 Audience Research

The Presentation Secrets of Steve Jobs

by Carmine Gallo • 2009

Steve Jobs didn't wing it. Nine learnable techniques that turned product launches into theater.

4.09

7k+

🎤 Public Speaking 📖 Business Storytelling 🖼️ Slide Design 👁️ Visual Communication ✂️ Message Simplification

The Presentation Secrets of Steve Jobs Summary

The Presentation Secrets of Steve Jobs 87%

Steve Jobs didn't wing it. Nine learnable techniques that turned product launches into theater.

by Carmine Gallo 2009

4.09

7k+ ratings

🎤 Public Speaking 📖 Business Storytelling 🖼️ Slide Design 👁️ Visual Communication ✂️ Message Simplification

Jab, Jab, Jab, Right Hook

by Gary Vaynerchuk • 2013

Give value long before you sell, and make every post feel native to its platform.

3.95

9k+

📲 Social Media Marketing 📋 Content Strategy 📖 Brand Storytelling 🤝 Community Engagement 🎨 Visual Branding

Jab, Jab, Jab, Right Hook 87%

Give value long before you sell, and make every post feel native to its platform.

by Gary Vaynerchuk 2013

3.95

9k+ ratings

📲 Social Media Marketing 📋 Content Strategy 📖 Brand Storytelling 🤝 Community Engagement 🎨 Visual Branding

The 16 Undeniable Laws of Communication

by John C. Maxwell • 2023

How to make your message impossible to ignore: master the laws of credibility, story, and presence.

4.34

1k+

🎤 Public Speaking 💼 Business Communication 📖 Storytelling 👥 Audience Engagement 🔍 Message Clarity

The 16 Undeniable Laws of Communication Summary

The 16 Undeniable Laws of Communication 87%

How to make your message impossible to ignore: master the laws of credibility, story, and presence.

by John C. Maxwell 2023

4.34

1k+ ratings

🎤 Public Speaking 💼 Business Communication 📖 Storytelling 👥 Audience Engagement 🔍 Message Clarity

Small Message, Big Impact

by Terri L. Sjodin • 2011

Thirty seconds is all you get. Make it open a door instead of close a deal.

3.49

275

🛗 Elevator Pitches 🎤 Persuasive Speaking 🎯 Presentation Skills ✍️ Message Crafting 💼 Sales Pitches

Small Message, Big Impact 87%

Thirty seconds is all you get. Make it open a door instead of close a deal.

by Terri L. Sjodin 2011

3.49

275 ratings

🛗 Elevator Pitches 🎤 Persuasive Speaking 🎯 Presentation Skills ✍️ Message Crafting 💼 Sales Pitches

Resonate

by Nancy Duarte • 2010

Make your audience the hero of a mythic journey, and a talk becomes a movement.

4.11

6k+

🎤 Public Speaking 🎨 Visual Storytelling 📈 Storytelling In Business 🗺️ Hero's Journey 🏛️ Classical Rhetoric

Resonate 87%

Make your audience the hero of a mythic journey, and a talk becomes a movement.

by Nancy Duarte 2010

4.11

6k+ ratings

🎤 Public Speaking 🎨 Visual Storytelling 📈 Storytelling In Business 🗺️ Hero's Journey 🏛️ Classical Rhetoric

TED Talks Storytelling

by Akash Karia • 2013

One thing all great TED talks share, and the 23 techniques that make it work.

3.73

2k+

🎤 Public Speaking 🎙️ Ted Talks 🧱 Story Structure 🙋 Audience Engagement 🖋️ Descriptive Writing

TED Talks Storytelling 87%

One thing all great TED talks share, and the 23 techniques that make it work.

by Akash Karia 2013

3.73

2k+ ratings

🎤 Public Speaking 🎙️ Ted Talks 🧱 Story Structure 🙋 Audience Engagement 🖋️ Descriptive Writing

Pandeymonium

by Piyush Pandey • 2015

India's most famous ads were born on train seats and cricket fields, not in focus groups.

3.82

1k+

📖 Advertising Memoirs 💡 Creative Process 🇮🇳 Indian Business 🌏 Multicultural Marketing 🤝 Client Relationships

Pandeymonium 87%

India's most famous ads were born on train seats and cricket fields, not in focus groups.

by Piyush Pandey 2015

3.82

1k+ ratings

📖 Advertising Memoirs 💡 Creative Process 🇮🇳 Indian Business 🌏 Multicultural Marketing 🤝 Client Relationships

Managing Content Marketing

by Robert Rose • 2011

A story framework that turns your brand into a magnet for subscribers, not just viewers.

3.78

153

📄 Content Marketing 📖 Brand Storytelling 🎯 Buyer Personas 🌐 Multichannel Marketing 📊 Marketing Measurement

Managing Content Marketing 87%

A story framework that turns your brand into a magnet for subscribers, not just viewers.

by Robert Rose 2011

3.78

153 ratings

📄 Content Marketing 📖 Brand Storytelling 🎯 Buyer Personas 🌐 Multichannel Marketing 📊 Marketing Measurement

The 3-Minute Rule

by Brant Pinvidic • 2019

A three-minute pitch formula that earns the yes before you ever ask for it.

4.15

🎤 Pitching And Presenting 📖 Business Storytelling ✂️ Concise Communication 📐 Information Design 👁️ Attention Design

The 3-Minute Rule 87%

A three-minute pitch formula that earns the yes before you ever ask for it.

by Brant Pinvidic 2019

4.15

39 ratings

🎤 Pitching And Presenting 📖 Business Storytelling ✂️ Concise Communication 📐 Information Design 👁️ Attention Design

Positioning

by Al Ries • 1980

Better products lose. The marketing war is about owning a single, simple word in the brain.

4.04

19k+

📈 Marketing Strategy 🏷️ Brand Strategy 🧠 Consumer Psychology 🆕 Category Creation 🔍 Cognitive Biases

Positioning 87%

Better products lose. The marketing war is about owning a single, simple word in the brain.

by Al Ries 1980

4.04

19k+ ratings

📈 Marketing Strategy 🏷️ Brand Strategy 🧠 Consumer Psychology 🆕 Category Creation 🔍 Cognitive Biases

Ogilvy on Advertising

by David Ogilvy • 1985

Your headline is 90% of your budget. A master adman's craft rules for making every word sell.

4.15

12k+

🏗️ Advertising Fundamentals ✍️ Copywriting Craft 📬 Direct Response 🏷️ Brand Strategy 🍸 Madison Avenue

Ogilvy on Advertising 87%

Your headline is 90% of your budget. A master adman's craft rules for making every word sell.

by David Ogilvy 1985

4.15

12k+ ratings

🏗️ Advertising Fundamentals ✍️ Copywriting Craft 📬 Direct Response 🏷️ Brand Strategy 🍸 Madison Avenue

Marketing Made Simple

by Donald Miller • 2020

Most marketing fails by being clever instead of clear. A story-based playbook for fixing yours.

4.24

3k+

🏪 Small Business Marketing 💬 Brand Messaging 📖 Business Storytelling 🔽 Sales Funnels 📧 Email Marketing

Marketing Made Simple 87%

Most marketing fails by being clever instead of clear. A story-based playbook for fixing yours.

by Donald Miller 2020

4.24

3k+ ratings

🏪 Small Business Marketing 💬 Brand Messaging 📖 Business Storytelling 🔽 Sales Funnels 📧 Email Marketing

Success Secrets of the Social Media Marketing Superstars

by Mitch Meyerson • 2010

Authenticity over promotion: how the first wave of social media marketers built audiences that buy.

3.00

📱 Social Media Marketing 💻 Digital Marketing 📝 Content Marketing 🤝 Brand Authenticity 💬 Relationship Marketing

Success Secrets of the Social Media Marketing Superstars Summary

Success Secrets of the Social Media Marketing Superstars 87%

Authenticity over promotion: how the first wave of social media marketers built audiences that buy.

by Mitch Meyerson 2010

3.00

1 ratings

📱 Social Media Marketing 💻 Digital Marketing 📝 Content Marketing 🤝 Brand Authenticity 💬 Relationship Marketing

Excellence in Business Communication

by John V. Thill • 1990

Why your first draft should wait: a planning-first method for business writing that actually lands.

3.83

206

🏢 Business Writing ✍️ Writing Process 🎯 Audience Analysis 💬 Persuasive Messaging 🏗️ Message Structure

Excellence in Business Communication Summary

Excellence in Business Communication 87%

Why your first draft should wait: a planning-first method for business writing that actually lands.

by John V. Thill 1990

3.83

206 ratings

🏢 Business Writing ✍️ Writing Process 🎯 Audience Analysis 💬 Persuasive Messaging 🏗️ Message Structure

Word Hero

by Jay Heinrichs • 2011

How to write lines that people repeat, share, and remember: the forgotten art of rhetorical figures.

3.73

280

🎭 Figures Of Speech 🏛️ Practical Rhetoric 😂 Wordplay And Wit 🎤 Public Speaking 📖 Storytelling Techniques

Word Hero 87%

How to write lines that people repeat, share, and remember: the forgotten art of rhetorical figures.

by Jay Heinrichs 2011

3.73

280 ratings

🎭 Figures Of Speech 🏛️ Practical Rhetoric 😂 Wordplay And Wit 🎤 Public Speaking 📖 Storytelling Techniques

The Unpublished David Ogilvy

by David Ogilvy • 1987

The advertising legend's private memos: how to hire, lead, write, and build brands that last.

4.14

541

🏢 Advertising Agencies 🏛️ Corporate Culture ✍️ Copywriting 🏷️ Brand Building 👥 Talent Management

The Unpublished David Ogilvy 87%

The advertising legend's private memos: how to hire, lead, write, and build brands that last.

by David Ogilvy 1987

4.14

541 ratings

🏢 Advertising Agencies 🏛️ Corporate Culture ✍️ Copywriting 🏷️ Brand Building 👥 Talent Management

Persuasive Copywriting

by Andy Maslen • 2015

Why flattery, secrets, and stories sell harder than features: a copywriter's psychological toolkit.

4.13

143

✍️ Copywriting 🧠 Marketing Psychology 💓 Emotional Persuasion 📖 Business Storytelling 🏛️ Rhetoric

Persuasive Copywriting 87%

Why flattery, secrets, and stories sell harder than features: a copywriter's psychological toolkit.

by Andy Maslen 2015

4.13

143 ratings

✍️ Copywriting 🧠 Marketing Psychology 💓 Emotional Persuasion 📖 Business Storytelling 🏛️ Rhetoric

The Zen of Social Media Marketing

by Shama Hyder • 2010

Three steps to turn social media from a noisy time-sink into a customer-attracting system.

3.74

2k+

📱 Social Media Strategy 🧲 Inbound Marketing 📝 Content Marketing 👥 Community Building 💬 Online Engagement

The Zen of Social Media Marketing Summary

The Zen of Social Media Marketing 87%

Three steps to turn social media from a noisy time-sink into a customer-attracting system.

by Shama Hyder 2010

3.74

2k+ ratings

📱 Social Media Strategy 🧲 Inbound Marketing 📝 Content Marketing 👥 Community Building 💬 Online Engagement

Emotion By Design

by Greg Hoffman • 2022

The creative principles that built Nike's most emotional campaigns, from a designer who rose to CMO.

3.69

769

🎨 Brand Identity 🌱 Creative Leadership ❤️ Emotional Branding 🎲 Creative Risk-Taking 📖 Authentic Storytelling

Emotion By Design 87%

The creative principles that built Nike's most emotional campaigns, from a designer who rose to CMO.

by Greg Hoffman 2022

3.69

769 ratings

🎨 Brand Identity 🌱 Creative Leadership ❤️ Emotional Branding 🎲 Creative Risk-Taking 📖 Authentic Storytelling

Storyworthy

by Matthew Dicks • 2018

Find the hidden moments in your life and a structure to turn them into unforgettable stories.

4.26

8k+

🎤 Personal Storytelling 🗣️ Oral Storytelling ✍️ Memoir Writing 🏗️ Narrative Structure 🎙️ Public Speaking

Storyworthy 87%

Find the hidden moments in your life and a structure to turn them into unforgettable stories.

by Matthew Dicks 2018

4.26

8k+ ratings

🎤 Personal Storytelling 🗣️ Oral Storytelling ✍️ Memoir Writing 🏗️ Narrative Structure 🎙️ Public Speaking

One Plus One Equals Three

by Dave Trott • 2015

From an ad legend: reframe anything, use disaster as fuel, and sell ideas that stick.

4.19

2k+

📢 Advertising Lessons 💡 Lateral Thinking 🏗️ Brand Building 🗣️ Persuasion 🎨 Creative Process

One Plus One Equals Three 87%

From an ad legend: reframe anything, use disaster as fuel, and sell ideas that stick.

by Dave Trott 2015

4.19

2k+ ratings

📢 Advertising Lessons 💡 Lateral Thinking 🏗️ Brand Building 🗣️ Persuasion 🎨 Creative Process

The Origin of Brands

by Al Ries • 2005

The market doesn't converge. It branches, and every branch is a brand you can own.

3.71

436

🧱 Brand Strategy 🌱 Category Creation 📍 Brand Positioning 🏷️ Brand Naming 👑 Market Leadership

The Origin of Brands 87%

The market doesn't converge. It branches, and every branch is a brand you can own.

by Al Ries 2005

3.71

436 ratings

🧱 Brand Strategy 🌱 Category Creation 📍 Brand Positioning 🏷️ Brand Naming 👑 Market Leadership

How to Write a Good Advertisement

by Victor O. Schwab • 1980

Desires that open wallets, proof that seals trust, and the ask that closes the sale.

4.21

521

✍️ Copywriting 📜 Classic Advertising 🖋️ Headline Writing 🔬 Split Testing 🧠 Persuasion Psychology

How to Write a Good Advertisement Summary

How to Write a Good Advertisement 87%

Desires that open wallets, proof that seals trust, and the ask that closes the sale.

by Victor O. Schwab 1980

4.21

521 ratings

✍️ Copywriting 📜 Classic Advertising 🖋️ Headline Writing 🔬 Split Testing 🧠 Persuasion Psychology

Content Rules

by Ann Handley • 2010

Your audience ignores ads. Here is how to create content they read, watch, and share voluntarily.

3.91

4k+

🛠️ Content Marketing 🗣️ Brand Voice 🔥 Audience Engagement 📋 Content Strategy 📖 Authentic Storytelling

Content Rules 86%

Your audience ignores ads. Here is how to create content they read, watch, and share voluntarily.

by Ann Handley 2010

3.91

4k+ ratings

🛠️ Content Marketing 🗣️ Brand Voice 🔥 Audience Engagement 📋 Content Strategy 📖 Authentic Storytelling

The Oxygen Thief Diaries 2 Books Collection Set By Anonymous

by Anonymous • 2022

Cognitive psychology meets Mad Men: the hidden ingredients of every idea that refuses to die.

3.11

149

📖 Business Storytelling 📊 Marketing Strategy 🧠 Behavioral Psychology 🗣️ Persuasion 🧩 Cognitive Bias

The Oxygen Thief Diaries 2 Books Collection Set By Anonymous Summary

The Oxygen Thief Diaries 2 Books Collection Set By Anonymous 86%

Cognitive psychology meets Mad Men: the hidden ingredients of every idea that refuses to die.

by Anonymous 2022

3.11

149 ratings

📖 Business Storytelling 📊 Marketing Strategy 🧠 Behavioral Psychology 🗣️ Persuasion 🧩 Cognitive Bias

The Content Code

by Mark W. Schaefer • 2015

The content flood means yours goes unseen. Six strategies for getting it shared and trusted.

3.83

339

🔥 Content Marketing 📉 Attention Economics 🔗 Social Sharing 🤝 Influencer Outreach 🏗️ Brand Building

The Content Code 86%

The content flood means yours goes unseen. Six strategies for getting it shared and trusted.

by Mark W. Schaefer 2015

3.83

339 ratings

🔥 Content Marketing 📉 Attention Economics 🔗 Social Sharing 🤝 Influencer Outreach 🏗️ Brand Building

The Art of Explanation

by Ros Atkins • 2023

A BBC journalist's repeatable method for explaining anything clearly, even under pressure.

3.91

1k+

💬 Clear Communication 🎯 Audience Adaptation 🧠 Structured Thinking 💼 Workplace Communication 🎤 Public Speaking

The Art of Explanation 86%

A BBC journalist's repeatable method for explaining anything clearly, even under pressure.

by Ros Atkins 2023

3.91

1k+ ratings

💬 Clear Communication 🎯 Audience Adaptation 🧠 Structured Thinking 💼 Workplace Communication 🎤 Public Speaking

Beyond Bullet Points

by Cliff Atkinson • 2005

Why bullet slides fail: a story framework that works with how the brain learns.

3.70

682

📽️ Presentation Design 💼 Business Communication 📖 Storytelling 🧠 Cognitive Load 👁️ Visual Communication

Beyond Bullet Points 86%

Why bullet slides fail: a story framework that works with how the brain learns.

by Cliff Atkinson 2005

3.70

682 ratings

📽️ Presentation Design 💼 Business Communication 📖 Storytelling 🧠 Cognitive Load 👁️ Visual Communication

How to use graphic design to sell things, explain things, make things look better, make people laugh, make people cry, and (every once in a while) change the world

by Michael Bierut • 2015

Great logos aren't born from blank slates but from ugly constraints and stubborn clients.

4.32

1k+

✏️ Graphic Design 🏷️ Brand Identity 🤝 Client Relationships 🔄 Design Process ⛓️ Creative Constraints

How to use graphic design to sell things, explain things, make things look better, make people laugh, make people cry, and (every once in a while) change the world 86%

Great logos aren't born from blank slates but from ugly constraints and stubborn clients.

by Michael Bierut 2015

4.32

1k+ ratings

✏️ Graphic Design 🏷️ Brand Identity 🤝 Client Relationships 🔄 Design Process ⛓️ Creative Constraints

Writing for Busy Readers

by Todd Rogers • 2023

Most people won't read what you write. A behavioral scientist's rules for changing that.

3.87

1k+

🏢 Business Writing 🗣️ Workplace Communication 🧠 Reader Psychology ✂️ Concise Writing 👁️ Attention Management

Writing for Busy Readers 86%

Most people won't read what you write. A behavioral scientist's rules for changing that.

by Todd Rogers 2023

3.87

1k+ ratings

🏢 Business Writing 🗣️ Workplace Communication 🧠 Reader Psychology ✂️ Concise Writing 👁️ Attention Management

From Poop To Gold

by Chris Jones • 2018

The agency behind viral toilet humor reveals its real secret: culture, not creative genius.

3.85

156

🎨 Creative Culture 📈 Viral Marketing 📖 Brand Storytelling 🎯 Advertising Creative 👥 Hiring For Fit

From Poop To Gold 86%

The agency behind viral toilet humor reveals its real secret: culture, not creative genius.

by Chris Jones 2018

3.85

156 ratings

🎨 Creative Culture 📈 Viral Marketing 📖 Brand Storytelling 🎯 Advertising Creative 👥 Hiring For Fit

Go Mobile

by Jeanne Hopkins • 2011

Mobile marketing without a big budget: how to adapt Fortune 500 tactics to your business.

3.55

📱 Mobile Marketing 📊 Digital Strategy 🧠 Consumer Behavior 🏗️ Brand Building 💼 Small Business

Go Mobile 86%

Mobile marketing without a big budget: how to adapt Fortune 500 tactics to your business.

by Jeanne Hopkins 2011

3.55

60 ratings

📱 Mobile Marketing 📊 Digital Strategy 🧠 Consumer Behavior 🏗️ Brand Building 💼 Small Business

The Marketing Blueprint

by Jules Marcoux • 2015

Word of mouth costs nothing and outlasts any budget. Twelve lessons for earning it, systematically.

3.97

288

🗣️ Word Of Mouth Marketing 🏪 Small Business Marketing 🧱 Brand Building 📞 Direct Sales 👥 Audience Building

The Marketing Blueprint 86%

Word of mouth costs nothing and outlasts any budget. Twelve lessons for earning it, systematically.

by Jules Marcoux 2015

3.97

288 ratings

🗣️ Word Of Mouth Marketing 🏪 Small Business Marketing 🧱 Brand Building 📞 Direct Sales 👥 Audience Building

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