🧵 Fashion Startups

Stories of entrepreneurial ambition in the fashion world, from first sketch to first sale. These books capture the particular challenges of building a brand where art and commerce must coexist from day one.

The Fashion Designer Survival Guide

by Mary Gehlhar • 2005

Design school taught you to sketch. This teaches you to sell, source, and stay solvent.

3.96

369

🧵 Fashion Entrepreneurship 🏭 Apparel Industry 🏗️ Brand Building

The Fashion Designer Survival Guide Summary

The Fashion Designer Survival Guide 93%

Design school taught you to sketch. This teaches you to sell, source, and stay solvent.

by Mary Gehlhar 2005

3.96

369 ratings

🧵 Fashion Entrepreneurship 🏭 Apparel Industry 🏗️ Brand Building

How to Start a Home-based Fashion Design Business

by Angela Wolf • 2012

A fashion label from your spare room: sourcing, pricing, trunk shows, and the business plan.

4.29

🏠 Home-Based Business 🎨 Creative Entrepreneurship ✂️ Apparel Production

How to Start a Home-based Fashion Design Business Summary

How to Start a Home-based Fashion Design Business 92%

A fashion label from your spare room: sourcing, pricing, trunk shows, and the business plan.

by Angela Wolf 2012

4.29

52 ratings

🏠 Home-Based Business 🎨 Creative Entrepreneurship ✂️ Apparel Production

Fashion Brands

by Mark Tungate • 2005

Clothes are secondary. The brand is the product, sold long before you enter the store.

3.90

267

👗 Fashion Branding 🛍️ Consumer Desire 📈 Fashion Trends

Fashion Brands 91%

Clothes are secondary. The brand is the product, sold long before you enter the store.

by Mark Tungate 2005

3.90

267 ratings

👗 Fashion Branding 🛍️ Consumer Desire 📈 Fashion Trends

This Is Not a T-Shirt

by Bobby Hundreds • 2019

How a blog became a streetwear empire and why community, not scarcity, kept it alive.

4.21

1k+

🧥 Streetwear Culture 🧵 Fashion Entrepreneurship 🏗️ Brand Building

This Is Not a T-Shirt 91%

How a blog became a streetwear empire and why community, not scarcity, kept it alive.

by Bobby Hundreds 2019

4.21

1k+ ratings

🧥 Streetwear Culture 🧵 Fashion Entrepreneurship 🏗️ Brand Building

The End of Fashion

by Teri Agins • 1999

How Gap, Armani, and LVMH dismantled fashion's old order and gave consumers the crown.

3.87

1k+

💼 Luxury Conglomerates 🏷️ Fashion Branding 📰 Fashion Journalism

The End of Fashion 90%

How Gap, Armani, and LVMH dismantled fashion's old order and gave consumers the crown.

by Teri Agins 1999

3.87

1k+ ratings

💼 Luxury Conglomerates 🏷️ Fashion Branding 📰 Fashion Journalism

Luxury Brand Management

by Michel Chevalier • 2008

Why a small fashion label outshines an industrial giant: the rules luxury lives by.

3.80

🧳 Luxury Business 👗 Fashion Business 🎯 Brand Strategy

Luxury Brand Management 90%

Why a small fashion label outshines an industrial giant: the rules luxury lives by.

by Michel Chevalier 2008

3.80

75 ratings

🧳 Luxury Business 👗 Fashion Business 🎯 Brand Strategy

Fashion Is Freedom

by Tala Raassi • 2016

Punished for a miniskirt in Tehran, she launched a swimwear line anyway.

3.49

142

🪡 Fashion Entrepreneurship 🌍 Immigrant Memoirs 🇮🇷 Iranian Diaspora

Fashion Is Freedom 89%

Punished for a miniskirt in Tehran, she launched a swimwear line anyway.

by Tala Raassi 2016

3.49

142 ratings

🪡 Fashion Entrepreneurship 🌍 Immigrant Memoirs 🇮🇷 Iranian Diaspora

The Republic of Tea

by Mel Ziegler • 1992

One plane ride, a fax machine, and the unlikely birth of a tea republic.

3.79

316

📖 Entrepreneurial Memoir 🍵 Beverage Startups 🌿 Lifestyle Brands

The Republic of Tea 89%

One plane ride, a fax machine, and the unlikely birth of a tea republic.

by Mel Ziegler 1992

3.79

316 ratings

📖 Entrepreneurial Memoir 🍵 Beverage Startups 🌿 Lifestyle Brands

The Nordstrom Way

by Robert Spector • 1995

How a Seattle shoe store became a retail empire by making employees think like owners.

3.90

794

🏬 Retail Management 🤝 Customer Service 🏢 Company Culture

The Nordstrom Way 89%

How a Seattle shoe store became a retail empire by making employees think like owners.

by Robert Spector 1995

3.90

794 ratings

🏬 Retail Management 🤝 Customer Service 🏢 Company Culture

How to Start a Home-based Makeup Artist Business

by Deanna Nickel • 2012

Bridal makeup from home: four-hour jobs that outpay full commercial days, and how to launch.

4.58

🎨 Makeup Artistry 🏠 Home-Based Business 💄 Beauty Industry

How to Start a Home-based Makeup Artist Business Summary

How to Start a Home-based Makeup Artist Business 89%

Bridal makeup from home: four-hour jobs that outpay full commercial days, and how to launch.

by Deanna Nickel 2012

4.58

19 ratings

🎨 Makeup Artistry 🏠 Home-Based Business 💄 Beauty Industry

The Minimalist Entrepreneur

by Sahil Lavingia • 2021

Community first, product second: the art of building a profitable startup without venture capital.

4.20

2k+

🥾 Bootstrapping 📐 Lean Methodology 🗣️ Customer Development

The Minimalist Entrepreneur 89%

Community first, product second: the art of building a profitable startup without venture capital.

by Sahil Lavingia 2021

4.20

2k+ ratings

🥾 Bootstrapping 📐 Lean Methodology 🗣️ Customer Development

Startup Weekend

by Marc Nager • 2011

An idea, a weekend, and the right strangers: how 54 hours launches a startup.

3.58

272

🛠️ Lean Startup 🧪 Experiential Learning 🎤 Pitching Skills

Startup Weekend 89%

An idea, a weekend, and the right strangers: how 54 hours launches a startup.

by Marc Nager 2011

3.58

272 ratings

🛠️ Lean Startup 🧪 Experiential Learning 🎤 Pitching Skills

Fashionopolis

by Dana Thomas • 2019

Real cost of a $2 shirt: factory collapses, poisoned water, and the race to build something cleaner.

3.88

4k+

👕 Fast Fashion 🌿 Sustainable Fashion 🔄 Circular Economy

Fashionopolis 89%

Real cost of a $2 shirt: factory collapses, poisoned water, and the race to build something cleaner.

by Dana Thomas 2019

3.88

4k+ ratings

👕 Fast Fashion 🌿 Sustainable Fashion 🔄 Circular Economy

Deluxe

by Dana Thomas • 2007

How family ateliers became global machines, and why your handbag now funds drug cartels.

3.89

4k+

👗 Fashion Industry 💎 Luxury Brands 🛍️ Consumer Culture

Deluxe 89%

How family ateliers became global machines, and why your handbag now funds drug cartels.

by Dana Thomas 2007

3.89

4k+ ratings

👗 Fashion Industry 💎 Luxury Brands 🛍️ Consumer Culture

Why Startups Fail

by Tom Eisenmann • 2021

Why two-thirds of startups fail: six failure patterns and the early warnings every founder misses.

4.13

497

📉 Startup Failure Patterns 🧭 Startup Strategy 💰 Venture Capital Dynamics

Why Startups Fail 89%

Why two-thirds of startups fail: six failure patterns and the early warnings every founder misses.

by Tom Eisenmann 2021

4.13

497 ratings

📉 Startup Failure Patterns 🧭 Startup Strategy 💰 Venture Capital Dynamics

Mastering the VC Game

by Jeffrey Bussgang • 2010

A VC's unvarnished playbook: how deals get done, from the first pitch to the final exit.

3.90

2k+

🏦 Venture Capital 🎤 Pitching Investors 📄 Term Sheets

Mastering the VC Game 89%

A VC's unvarnished playbook: how deals get done, from the first pitch to the final exit.

by Jeffrey Bussgang 2010

3.90

2k+ ratings

🏦 Venture Capital 🎤 Pitching Investors 📄 Term Sheets

How I Built This

by Guy Raz • 2020

Bootstrap, pivot, survive: the real path to a great business, from hundreds of founder interviews.

4.17

4k+

🚀 Startup Founding 📖 Founder Stories 💰 Bootstrapping

How I Built This 89%

Bootstrap, pivot, survive: the real path to a great business, from hundreds of founder interviews.

by Guy Raz 2020

4.17

4k+ ratings

🚀 Startup Founding 📖 Founder Stories 💰 Bootstrapping

The Airbnb Story

by Leigh Gallagher • 2017

Three unemployed designers built the world's largest hotel company without owning a single room.

3.85

3k+

🚀 Startup Origin Stories 🏠 Sharing Economy 💻 Platform Businesses

The Airbnb Story 89%

Three unemployed designers built the world's largest hotel company without owning a single room.

by Leigh Gallagher 2017

3.85

3k+ ratings

🚀 Startup Origin Stories 🏠 Sharing Economy 💻 Platform Businesses

The Lean Entrepreneur

by Brant Cooper • 2012

Your vision is worthless until tested. Find real customers, build what sells.

4.11

2k+

🔄 Lean Startup Movement 🚀 Startup Playbooks 🎯 Customer Development

The Lean Entrepreneur 89%

Your vision is worthless until tested. Find real customers, build what sells.

by Brant Cooper 2012

4.11

2k+ ratings

🔄 Lean Startup Movement 🚀 Startup Playbooks 🎯 Customer Development

The Innovation Mindset

by Lorraine Hudson Marchand • 2022

The difference between a failed idea and a market-changing innovation is eight repeatable steps.

4.18

🏗️ Innovation Frameworks 🚀 Lean Startup 🔍 Customer Discovery

The Innovation Mindset 89%

The difference between a failed idea and a market-changing innovation is eight repeatable steps.

by Lorraine Hudson Marchand 2022

4.18

28 ratings

🏗️ Innovation Frameworks 🚀 Lean Startup 🔍 Customer Discovery

The Start-Up Guide for Opening, Remodeling & Running a Successful Beauty Salon

by Jeff Grissler • 2012

Lease smart, hire well, and budget to break even: the salon owner's startup playbook.

✂️ Salon Ownership 💄 Beauty Industry 🏪 Small Business Startup

The Start-Up Guide for Opening, Remodeling & Running a Successful Beauty Salon Summary

The Start-Up Guide for Opening, Remodeling & Running a Successful Beauty Salon 89%

Lease smart, hire well, and budget to break even: the salon owner's startup playbook.

by Jeff Grissler 2012

✂️ Salon Ownership 💄 Beauty Industry 🏪 Small Business Startup

Start Small, Stay Small

by Rob Walling • 2010

Stop building products for everyone. Pick a niche, build an audience, and market before you code.

3.95

2k+

💰 Bootstrapping 🎯 Niche Markets 🚀 Lean Startup

Start Small, Stay Small 89%

Stop building products for everyone. Pick a niche, build an audience, and market before you code.

by Rob Walling 2010

3.95

2k+ ratings

💰 Bootstrapping 🎯 Niche Markets 🚀 Lean Startup

Startup CEO

by Matt Blumberg • 2013

Scale your startup without losing the board, the bank, or your mind.

4.16

1k+

🚀 Startup Scaling 👥 Board Management 💰 Fundraising Strategies

Startup CEO 89%

Scale your startup without losing the board, the bank, or your mind.

by Matt Blumberg 2013

4.16

1k+ ratings

🚀 Startup Scaling 👥 Board Management 💰 Fundraising Strategies

How to F*ck Up Your Startup

by Kim Hvidkjaer • 2022

Before your startup joins the 90 percent, check these fatal, fixable flaws hiding in plain sight.

4.58

447

💥 Startup Failure 🔄 Lean Methodology 🎯 Product-Market Fit

How to F*ck Up Your Startup 89%

Before your startup joins the 90 percent, check these fatal, fixable flaws hiding in plain sight.

by Kim Hvidkjaer 2022

4.58

447 ratings

💥 Startup Failure 🔄 Lean Methodology 🎯 Product-Market Fit

The Start-Up J Curve

by Howard Love • 2016

Your startup will dip before it climbs. Six phases for navigating every stage without breaking.

4.23

466

🚀 Startup Lifecycles 🔄 Business Pivots ⚡ Execution Over Ideas

The Start-Up J Curve 89%

Your startup will dip before it climbs. Six phases for navigating every stage without breaking.

by Howard Love 2016

4.23

466 ratings

🚀 Startup Lifecycles 🔄 Business Pivots ⚡ Execution Over Ideas

Super Founders

by Ali Tamaseb • 2021

Most startup advice is folklore. The data from hundreds of unicorns tells a different story.

4.22

1k+

🚀 Startup Playbooks 📊 Data-Driven Business 💰 Venture Capital

Super Founders 89%

Most startup advice is folklore. The data from hundreds of unicorns tells a different story.

by Ali Tamaseb 2021

4.22

1k+ ratings

🚀 Startup Playbooks 📊 Data-Driven Business 💰 Venture Capital

The Great CEO Within

by Matt Mochary • 2019

A CEO coach's tactical playbook: inbox to org chart, the systems that build a real company.

4.34

2k+

🏭 Startup Operations ⚡ Founder Productivity 🏗️ Organizational Design

The Great CEO Within 89%

A CEO coach's tactical playbook: inbox to org chart, the systems that build a real company.

by Matt Mochary 2019

4.34

2k+ ratings

🏭 Startup Operations ⚡ Founder Productivity 🏗️ Organizational Design

Startup Myths and Models

by Rizwan Virk • 2020

The startup models behind market timing, founder alignment, and an exit that actually pays.

4.13

🚀 Startup Playbooks 💰 Venture Capital 🌱 Early Stage Startups

Startup Myths and Models 89%

The startup models behind market timing, founder alignment, and an exit that actually pays.

by Rizwan Virk 2020

4.13

52 ratings

🚀 Startup Playbooks 💰 Venture Capital 🌱 Early Stage Startups

True Style

by G. Bruce Boyer • 2015

Your clothes speak before you do. The grammar of timeless menswear, decoded item by item.

3.87

421

🧥 Classic Menswear 📜 Sartorial History 🥂 Classic Elegance

True Style 89%

Your clothes speak before you do. The grammar of timeless menswear, decoded item by item.

by G. Bruce Boyer 2015

3.87

421 ratings

🧥 Classic Menswear 📜 Sartorial History 🥂 Classic Elegance

The Mesh

by Lisa Gansky • 2010

Selling access beats selling ownership. One product, dozens of transactions, and the customers stay.

3.66

1k+

🤝 Sharing Economy 💡 Business Model Innovation ♻️ Circular Economy

The Mesh 89%

Selling access beats selling ownership. One product, dozens of transactions, and the customers stay.

by Lisa Gansky 2010

3.66

1k+ ratings

🤝 Sharing Economy 💡 Business Model Innovation ♻️ Circular Economy

48-Hour Start-up

by Fraser Doherty • 2017

Monday morning, you could own a business: the two-day sprint that forces an idea into the market.

3.84

530

⚡ Lean Startup Methodology 🏗️ Rapid Prototyping 💰 Bootstrapping

48-Hour Start-up 89%

Monday morning, you could own a business: the two-day sprint that forces an idea into the market.

by Fraser Doherty 2017

3.84

530 ratings

⚡ Lean Startup Methodology 🏗️ Rapid Prototyping 💰 Bootstrapping

That Will Never Work

by Marc Randolph • 2019

A single mailed CD, and the decade of near-failure it took to build Netflix.

4.22

17k+

📖 Startup Memoirs 💻 Tech Startups 📦 Subscription Models

That Will Never Work 89%

A single mailed CD, and the decade of near-failure it took to build Netflix.

by Marc Randolph 2019

4.22

17k+ ratings

📖 Startup Memoirs 💻 Tech Startups 📦 Subscription Models

Running Lean

by Ash Maurya • 2012

A one-page model, a few uncomfortable customer conversations, and zero code until someone pays.

4.10

21k+

🔄 Lean Startup 🌱 Early Stage Founders 📘 Startup Playbooks

Running Lean 89%

A one-page model, a few uncomfortable customer conversations, and zero code until someone pays.

by Ash Maurya 2012

4.10

21k+ ratings

🔄 Lean Startup 🌱 Early Stage Founders 📘 Startup Playbooks

Founders at Work

by Jessica Livingston • 2001

Thirty founders on the server crashes, empty accounts, and obsession that built their companies.

4.03

38k+

🏢 Startup Stories 💻 Tech Entrepreneurship 🎙️ Founder Interviews

Founders at Work 89%

Thirty founders on the server crashes, empty accounts, and obsession that built their companies.

by Jessica Livingston 2001

4.03

38k+ ratings

🏢 Startup Stories 💻 Tech Entrepreneurship 🎙️ Founder Interviews

Lean B2B

by Étienne Garbugli • 2014

Consumer startup advice fails B2B. A lean method for finding problems that unlock enterprise sales.

4.17

244

🏢 B2b Startups 💼 Enterprise Sales 📦 Product Management

Lean B2B 89%

Consumer startup advice fails B2B. A lean method for finding problems that unlock enterprise sales.

by Étienne Garbugli 2014

4.17

244 ratings

🏢 B2b Startups 💼 Enterprise Sales 📦 Product Management

Getting Acquired

by Andrew Gazdecki • 2022

A bootstrapped founder's playbook for building a company worth acquiring and selling on your terms.

3.94

213

💻 Tech Startups 🚪 Startup Exits 🌱 Bootstrapping

Getting Acquired 89%

A bootstrapped founder's playbook for building a company worth acquiring and selling on your terms.

by Andrew Gazdecki 2022

3.94

213 ratings

💻 Tech Startups 🚪 Startup Exits 🌱 Bootstrapping

The Gospel According to Coco Chanel

by Karen Karbo • 2009

From orphan to icon: Chanel's lessons on style, money, love, and never needing permission.

3.53

3k+

🧵 Fashion Biography 👑 Iconic Women 🇫🇷 French Style

The Gospel According to Coco Chanel Summary

The Gospel According to Coco Chanel 89%

From orphan to icon: Chanel's lessons on style, money, love, and never needing permission.

by Karen Karbo 2009

3.53

3k+ ratings

🧵 Fashion Biography 👑 Iconic Women 🇫🇷 French Style

She Means Business

by Carrie Green • 2017

Build the founder, then the business: clearing the blocks that keep women from launching online.

4.11

2k+

👩‍💼 Women Entrepreneurs 💻 Online Business 🚀 Startup Guides

She Means Business 89%

Build the founder, then the business: clearing the blocks that keep women from launching online.

by Carrie Green 2017

4.11

2k+ ratings

👩‍💼 Women Entrepreneurs 💻 Online Business 🚀 Startup Guides

Without Their Permission

by Alexis Ohanian • 2013

A college project became a top-ten site. Why that path is open to everyone.

3.70

2k+

🚀 Tech Startups 🌐 Internet Culture 📖 Founder Memoir

Without Their Permission 88%

A college project became a top-ten site. Why that path is open to everyone.

by Alexis Ohanian 2013

3.70

2k+ ratings

🚀 Tech Startups 🌐 Internet Culture 📖 Founder Memoir

Fall in Love with the Problem, Not the Solution

by Uri Levine • 2023

Startup survival: obsess over the problem, not your first solution. From the co-founder of Waze.

4.36

1k+

🚀 Startup Playbooks 🎯 Product-Market Fit 🔄 Failure And Iteration

Fall in Love with the Problem, Not the Solution Summary

Fall in Love with the Problem, Not the Solution 88%

Startup survival: obsess over the problem, not your first solution. From the co-founder of Waze.

by Uri Levine 2023

4.36

1k+ ratings

🚀 Startup Playbooks 🎯 Product-Market Fit 🔄 Failure And Iteration

The Startup Owner's Manual

by Steve Blank • 2012

Every business plan is guesswork. Here is the systematic way to replace guesses with customer facts.

4.11

13k+

🌀 Lean Startup 📘 Startup Playbooks 🔍 Customer Research

The Startup Owner's Manual 88%

Every business plan is guesswork. Here is the systematic way to replace guesses with customer facts.

by Steve Blank 2012

4.11

13k+ ratings

🌀 Lean Startup 📘 Startup Playbooks 🔍 Customer Research

Disciplined Entrepreneurship

by Bill Aulet • 2013

Replace startup guesswork with a repeatable system for finding customers and proving they will pay.

4.27

2k+

🚀 Startup Methodology 👤 Customer Development 📋 Business Model Design

Disciplined Entrepreneurship 88%

Replace startup guesswork with a repeatable system for finding customers and proving they will pay.

by Bill Aulet 2013

4.27

2k+ ratings

🚀 Startup Methodology 👤 Customer Development 📋 Business Model Design

Testing Business Ideas

by David J. Bland • 2019

A field-tested library of experiments to test any business idea, fast and without wasting a fortune.

4.25

1k+

🏗️ Lean Startup 📋 Business Model Design ⚡ Rapid Experimentation

Testing Business Ideas 88%

A field-tested library of experiments to test any business idea, fast and without wasting a fortune.

by David J. Bland 2019

4.25

1k+ ratings

🏗️ Lean Startup 📋 Business Model Design ⚡ Rapid Experimentation

Let's Not Screw It, Let's Just Do It

by Richard Branson • 2012

Fun before spreadsheets: the Virgin founder on why most business rules are for breaking.

3.90

16k+

🚀 Startup Advice 📖 Founder Stories 🏷️ Brand Building

Let's Not Screw It, Let's Just Do It Summary

Let's Not Screw It, Let's Just Do It 88%

Fun before spreadsheets: the Virgin founder on why most business rules are for breaking.

by Richard Branson 2012

3.90

16k+ ratings

🚀 Startup Advice 📖 Founder Stories 🏷️ Brand Building

Dropshipping

by Anthony Parker • 2017

Why stock nothing and still outsell retail stores: the Shopify setup that built 400,000 businesses.

4.08

131

📦 Dropshipping 🛒 Ecommerce Startups 💸 Passive Income Streams

Dropshipping 88%

Why stock nothing and still outsell retail stores: the Shopify setup that built 400,000 businesses.

by Anthony Parker 2017

4.08

131 ratings

📦 Dropshipping 🛒 Ecommerce Startups 💸 Passive Income Streams

Color Your Style

by David Zyla • 2010

Stop chasing trends and start wearing the palette your own body already gave you.

3.56

603

🎨 Personal Color Analysis 🌈 Seasonal Color Theory 🧥 Capsule Wardrobes

Color Your Style 88%

Stop chasing trends and start wearing the palette your own body already gave you.

by David Zyla 2010

3.56

603 ratings

🎨 Personal Color Analysis 🌈 Seasonal Color Theory 🧥 Capsule Wardrobes

Leapfrog

by Nathalie Molina Niño • 2018

Smarter money, real influence, and corporate clients: the shortcut playbook for women founders.

4.28

194

🚺 Women Entrepreneurs ✊ Feminist Business 💰 Startup Funding

Leapfrog 88%

Smarter money, real influence, and corporate clients: the shortcut playbook for women founders.

by Nathalie Molina Niño 2018

4.28

194 ratings

🚺 Women Entrepreneurs ✊ Feminist Business 💰 Startup Funding

Business Model Generation

by Alexander Osterwalder • 2010

A one-page canvas to map, challenge, and reinvent how your business makes money and delivers value.

4.21

59k+

📋 Business Model Innovation 🖼️ Visual Frameworks 🎨 Design Thinking

Business Model Generation 88%

A one-page canvas to map, challenge, and reinvent how your business makes money and delivers value.

by Alexander Osterwalder 2010

4.21

59k+ ratings

📋 Business Model Innovation 🖼️ Visual Frameworks 🎨 Design Thinking

How To Dress For Success

by Edith Head • 1967

A Hollywood costume legend's rules for dressing like the promotion is already yours.

3.80

206

👔 Workplace Style 📐 Body Type Analysis 🎨 Color Theory

How To Dress For Success 88%

A Hollywood costume legend's rules for dressing like the promotion is already yours.

by Edith Head 1967

3.80

206 ratings

👔 Workplace Style 📐 Body Type Analysis 🎨 Color Theory

Hacking Growth

by Sean Ellis • 2017

Build a team that runs 30 growth experiments a week; here is the structure and process.

4.11

6k+

🚀 Growth Hacking 🎯 Product/Market Fit 🧪 Rapid Experimentation

Hacking Growth 88%

Build a team that runs 30 growth experiments a week; here is the structure and process.

by Sean Ellis 2017

4.11

6k+ ratings

🚀 Growth Hacking 🎯 Product/Market Fit 🧪 Rapid Experimentation

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