🌍 Emerging Market E-Commerce

Books examining the explosive growth of online commerce in developing economies, where mobile-first consumers and innovative platforms are leapfrogging traditional retail models.

Six Billion Shoppers

by Porter Erisman • 2017

E-commerce took off where roads and trust barely existed, not in rich nations.

4.09

399

🏗️ Platform Business Models 💬 Social Commerce 📱 Mobile Money

Six Billion Shoppers 93%

E-commerce took off where roads and trust barely existed, not in rich nations.

by Porter Erisman 2017

4.09

399 ratings

🏗️ Platform Business Models 💬 Social Commerce 📱 Mobile Money

Alibaba's World

by Porter Erisman • 2015

How an English teacher and seventeen friends outsmarted eBay in China.

3.89

2k+

🏢 Chinese Tech Companies 🛒 Marketplace Platforms 🚀 Founders And Startups

Alibaba's World 92%

How an English teacher and seventeen friends outsmarted eBay in China.

by Porter Erisman 2015

3.89

2k+ ratings

🏢 Chinese Tech Companies 🛒 Marketplace Platforms 🚀 Founders And Startups

alibaba

by Liu Shiying • 2009

A math-failing English teacher beat eBay with one rule: give everything away for free.

3.62

125

🏮 Chinese Business 🚀 Internet Startups 👤 Founder Stories

alibaba 91%

A math-failing English teacher beat eBay with one rule: give everything away for free.

by Liu Shiying 2009

3.62

125 ratings

🏮 Chinese Business 🚀 Internet Startups 👤 Founder Stories

Shopify For Dummies

by Paul Waddy • 2022

Launch a profitable Shopify store: the full roadmap from product research to repeat customers.

4.00

🛒 Ecommerce 🏢 Small Business 📈 Digital Marketing

Shopify For Dummies 91%

Launch a profitable Shopify store: the full roadmap from product research to repeat customers.

by Paul Waddy 2022

4.00

19 ratings

🛒 Ecommerce 🏢 Small Business 📈 Digital Marketing

E-commerce Success Mastery 2019

by Derek Ed Wilson • 2019

Why $100-$200 products beat Amazon: a six-figure online store blueprint.

4.00

🛒 E-Commerce Businesses 🎯 Niche Marketing 📦 Product Selection

E-commerce Success Mastery 2019 91%

Why $100-$200 products beat Amazon: a six-figure online store blueprint.

by Derek Ed Wilson 2019

4.00

2 ratings

🛒 E-Commerce Businesses 🎯 Niche Marketing 📦 Product Selection

Alibaba

by Duncan Clark • 2016

China's e-commerce didn't follow Amazon's script. Alibaba wrote its own from an apartment.

3.87

16k+

🀄 Chinese Business 🛒 E-Commerce Platforms 🚀 Startup Founding Stories

Alibaba 91%

China's e-commerce didn't follow Amazon's script. Alibaba wrote its own from an apartment.

by Duncan Clark 2016

3.87

16k+ ratings

🀄 Chinese Business 🛒 E-Commerce Platforms 🚀 Startup Founding Stories

Customer Behaviour in eCommerce

by Šárka Zapletalová • 2023

Czech e-grocery reveals five hidden customer types, each demanding its own loyalty strategy.

🛒 Online Grocery 👥 Customer Segmentation 💻 E-Commerce Strategy

Customer Behaviour in eCommerce 90%

Czech e-grocery reveals five hidden customer types, each demanding its own loyalty strategy.

by Šárka Zapletalová 2023

🛒 Online Grocery 👥 Customer Segmentation 💻 E-Commerce Strategy

Intention Economy

by Doc Searls • 2012

The market flipped: when customers bring the data and set the terms, everybody wins.

3.71

177

🌐 Internet Commerce 💪 Customer Empowerment 🔐 Data Ownership

Intention Economy 90%

The market flipped: when customers bring the data and set the terms, everybody wins.

by Doc Searls 2012

3.71

177 ratings

🌐 Internet Commerce 💪 Customer Empowerment 🔐 Data Ownership

Selling on Shopify

by Brian Patrick • 2014

Launch a Shopify store in an afternoon and learn the built-in tools that bring in customers.

3.90

🛒 Ecommerce Platforms 🛍️ Shopify Guides 🚀 Startup Handbooks

Selling on Shopify 90%

Launch a Shopify store in an afternoon and learn the built-in tools that bring in customers.

by Brian Patrick 2014

3.90

67 ratings

🛒 Ecommerce Platforms 🛍️ Shopify Guides 🚀 Startup Handbooks

Amazon and the Rise of E-commerce

by 50Minutes • 2017

The Amazon playbook: why selling at a loss built the world's biggest online retailer.

2.00

📖 Company History 🛒 E-Commerce 🎯 Customer Focus

Amazon and the Rise of E-commerce Summary

Amazon and the Rise of E-commerce 90%

The Amazon playbook: why selling at a loss built the world's biggest online retailer.

by 50Minutes 2017

2.00

2 ratings

📖 Company History 🛒 E-Commerce 🎯 Customer Focus

Bezonomics

by Brian Dumaine • 2020

The self-reinforcing loop that built Amazon's empire, and how the best companies are stealing it.

3.76

2k+

🛒 E-Commerce 🏗️ Platform Business Models 🤖 AI-Powered Growth

Bezonomics 90%

The self-reinforcing loop that built Amazon's empire, and how the best companies are stealing it.

by Brian Dumaine 2020

3.76

2k+ ratings

🛒 E-Commerce 🏗️ Platform Business Models 🤖 AI-Powered Growth

The Prosperity Paradox

by Clayton M. Christensen • 2019

Poverty's cure is not aid. It is a business model aimed at people the market ignores.

4.27

1k+

🌍 Economic Development 🏗️ Market Creation 🔄 Disruptive Innovation

The Prosperity Paradox 90%

Poverty's cure is not aid. It is a business model aimed at people the market ignores.

by Clayton M. Christensen 2019

4.27

1k+ ratings

🌍 Economic Development 🏗️ Market Creation 🔄 Disruptive Innovation

How To Become A Digital Marketing Hero

by Rufus Lidman • 2018

A digital marketing system that matches the right tool to the right goal, every time, and proves it.

4.50

📱 Digital Marketing 📋 Marketing Frameworks 📊 Marketing Analytics

How To Become A Digital Marketing Hero Summary

How To Become A Digital Marketing Hero 90%

A digital marketing system that matches the right tool to the right goal, every time, and proves it.

by Rufus Lidman 2018

4.50

2 ratings

📱 Digital Marketing 📋 Marketing Frameworks 📊 Marketing Analytics

The Ultimate Guide to Selling on Etsy

by Noelle Ihli • 2021

Crack Etsy's algorithm, make your products pop, and turn a craft hobby into real income.

4.27

162

🛒 Ecommerce Marketplaces 🧶 Handmade Business 📸 Product Photography

The Ultimate Guide to Selling on Etsy Summary

The Ultimate Guide to Selling on Etsy 90%

Crack Etsy's algorithm, make your products pop, and turn a craft hobby into real income.

by Noelle Ihli 2021

4.27

162 ratings

🛒 Ecommerce Marketplaces 🧶 Handmade Business 📸 Product Photography

Reengineering Retail

by Doug Stephens • 2017

E-commerce ate the store. Here's how to rebuild retail into something worth leaving the couch for.

4.14

442

🛒 Omnichannel Retail 🎢 Experience Economy 🚚 Last-Mile Delivery

Reengineering Retail 90%

E-commerce ate the store. Here's how to rebuild retail into something worth leaving the couch for.

by Doug Stephens 2017

4.14

442 ratings

🛒 Omnichannel Retail 🎢 Experience Economy 🚚 Last-Mile Delivery

The Next Africa

by Jake Bright • 2015

By 2030 half of Africans will be under 30. The economy they are building has no precedent.

3.88

🌍 African Development 📈 Emerging Markets 💻 Digital Transformation

The Next Africa 90%

By 2030 half of Africans will be under 30. The economy they are building has no precedent.

by Jake Bright 2015

3.88

86 ratings

🌍 African Development 📈 Emerging Markets 💻 Digital Transformation

Shopify Ecommerce Mastery

by Robert Hill

The Shopify playbook for selling without stock: pick a niche, build a brand, and scale.

🛒 E-Commerce 📦 Drop Shipping 🎯 Niche Selection

Shopify Ecommerce Mastery 90%

The Shopify playbook for selling without stock: pick a niche, build a brand, and scale.

by Robert Hill

🛒 E-Commerce 📦 Drop Shipping 🎯 Niche Selection

Ultimate Guide to Amazon Advertising

by Timothy Seward • 2019

Amazon advertising buys organic ranking. A blueprint for turning ad spend into lasting visibility.

4.44

📦 Amazon Marketplace 💻 Digital Advertising 🔍 Search Advertising

Ultimate Guide to Amazon Advertising Summary

Ultimate Guide to Amazon Advertising 90%

Amazon advertising buys organic ranking. A blueprint for turning ad spend into lasting visibility.

by Timothy Seward 2019

4.44

16 ratings

📦 Amazon Marketplace 💻 Digital Advertising 🔍 Search Advertising

One Click

by Richard L. Brandt • 2011

Sell at a loss, think in decades, ignore Wall Street: the unorthodox playbook that built Amazon.

3.74

8k+

🛒 E-Commerce History 🏪 Retail Disruption 📘 Business Biography

One Click 90%

Sell at a loss, think in decades, ignore Wall Street: the unorthodox playbook that built Amazon.

by Richard L. Brandt 2011

3.74

8k+ ratings

🛒 E-Commerce History 🏪 Retail Disruption 📘 Business Biography

The Elephant and the Dragon

by Robyn Meredith • 2007

China built factories, India ran the back office, and together they redrew the global economic map.

3.73

1k+

🏙️ Emerging Markets 🐉 Asian Economic Rise 🔗 Global Supply Chains

The Elephant and the Dragon 90%

China built factories, India ran the back office, and together they redrew the global economic map.

by Robyn Meredith 2007

3.73

1k+ ratings

🏙️ Emerging Markets 🐉 Asian Economic Rise 🔗 Global Supply Chains

Your Ecommerce Store

by David Brock • 2019

Build an online store that sells: a non-techie's guide to platforms, pricing, and getting found.

🛒 Ecommerce Startups 🚀 Digital Entrepreneurship 💻 Wordpress Development

Your Ecommerce Store 90%

Build an online store that sells: a non-techie's guide to platforms, pricing, and getting found.

by David Brock 2019

🛒 Ecommerce Startups 🚀 Digital Entrepreneurship 💻 Wordpress Development

Dropshipping

by Anthony Parker • 2017

Why stock nothing and still outsell retail stores: the Shopify setup that built 400,000 businesses.

4.08

131

📦 Dropshipping 🛒 Ecommerce Startups 💸 Passive Income Streams

Dropshipping 90%

Why stock nothing and still outsell retail stores: the Shopify setup that built 400,000 businesses.

by Anthony Parker 2017

4.08

131 ratings

📦 Dropshipping 🛒 Ecommerce Startups 💸 Passive Income Streams

The FINTECH Book

by Susanne Chishti • 2016

FinTech isn't just disrupting banking. It's rewriting who participates in the global economy.

3.46

252

📱 Fintech 🏦 Banking Innovation 🔄 Digital Transformation

The FINTECH Book 89%

FinTech isn't just disrupting banking. It's rewriting who participates in the global economy.

by Susanne Chishti 2016

3.46

252 ratings

📱 Fintech 🏦 Banking Innovation 🔄 Digital Transformation

The Lean Marketplace

by Juho Makkonen • 2018

The lean playbook for launching a marketplace without dying on the chicken-and-egg problem.

4.30

243

🛒 Online Marketplaces 🔗 Network Effects 🧪 Lean Startup

The Lean Marketplace 89%

The lean playbook for launching a marketplace without dying on the chicken-and-egg problem.

by Juho Makkonen 2018

4.30

243 ratings

🛒 Online Marketplaces 🔗 Network Effects 🧪 Lean Startup

Silent Sales Machine 10.0

by Jim Cockrum • 2012

Find the audience, sell what they want: the multi-platform method for unsinkable online income.

3.82

323

🛒 Online Selling 💰 Multiple Income Streams 🏷️ Retail Arbitrage

Silent Sales Machine 10.0 89%

Find the audience, sell what they want: the multi-platform method for unsinkable online income.

by Jim Cockrum 2012

3.82

323 ratings

🛒 Online Selling 💰 Multiple Income Streams 🏷️ Retail Arbitrage

Influence Empire

by Lulu Yilun Chen • 2022

A billion-user empire built on copycatting: inside Tencent's rise and Beijing's decisive crackdown.

3.93

969

🇨🇳 Chinese Tech 📜 Corporate History 📱 Digital Platforms

Influence Empire 89%

A billion-user empire built on copycatting: inside Tencent's rise and Beijing's decisive crackdown.

by Lulu Yilun Chen 2022

3.93

969 ratings

🇨🇳 Chinese Tech 📜 Corporate History 📱 Digital Platforms

Adventure Capitalist

by Jim Rogers • 2003

One car, 116 countries, zero flights. The investment lessons hiding at the world's border crossings.

4.01

2k+

📈 Emerging Markets 🚗 Travel Memoir 🛣️ Overland Travel

Adventure Capitalist 89%

One car, 116 countries, zero flights. The investment lessons hiding at the world's border crossings.

by Jim Rogers 2003

4.01

2k+ ratings

📈 Emerging Markets 🚗 Travel Memoir 🛣️ Overland Travel

What Would Google Do?

by Jeff Jarvis • 2009

The internet's most successful company wrote a playbook, and it has nothing to do with search.

3.87

11k+

🌐 Internet Business 🏗️ Platform Economics 🔓 Open Systems

What Would Google Do? 89%

The internet's most successful company wrote a playbook, and it has nothing to do with search.

by Jeff Jarvis 2009

3.87

11k+ ratings

🌐 Internet Business 🏗️ Platform Economics 🔓 Open Systems

12 Months to $1 Million

by Ryan Daniel Moran • 2020

Build a physical product brand to seven figures. The 12-month playbook: launch, scale, cash out.

4.20

2k+

🛒 E-Commerce Brands 📦 Selling On Amazon 📣 Audience Building

12 Months to $1 Million 89%

Build a physical product brand to seven figures. The 12-month playbook: launch, scale, cash out.

by Ryan Daniel Moran 2020

4.20

2k+ ratings

🛒 E-Commerce Brands 📦 Selling On Amazon 📣 Audience Building

Breakout Nations

by Ruchir Sharma • 2012

The BRICS boom is fading. Smart money is looking at nations the world has been ignoring.

4.04

3k+

🏙️ Emerging Markets 📈 Development Economics 🌐 Global Macro

Breakout Nations 89%

The BRICS boom is fading. Smart money is looking at nations the world has been ignoring.

by Ruchir Sharma 2012

4.04

3k+ ratings

🏙️ Emerging Markets 📈 Development Economics 🌐 Global Macro

Amazon

by Natalie Berg • 2019

The company that started with books now controls the infrastructure for how America buys everything.

3.77

196

🛒 Retail Strategy 📦 E-Commerce 🏭 Supply Chain Management

Amazon 89%

The company that started with books now controls the infrastructure for how America buys everything.

by Natalie Berg 2019

3.77

196 ratings

🛒 Retail Strategy 📦 E-Commerce 🏭 Supply Chain Management

Ecommerce Evolved

by Tanner Larsson • 2016

Ditch your online store. Funnels, not catalogs, turn ad spend into recurring ecommerce profit.

4.42

401

🛒 Ecommerce Strategy 🔻 Sales Funnels 🔁 Recurring Revenue

Ecommerce Evolved 89%

Ditch your online store. Funnels, not catalogs, turn ad spend into recurring ecommerce profit.

by Tanner Larsson 2016

4.42

401 ratings

🛒 Ecommerce Strategy 🔻 Sales Funnels 🔁 Recurring Revenue

Launch

by Jeff Walker • 2014

The launch formula that compresses a year of sales into one week, no existing audience required.

3.99

4k+

🚀 Product Launches 📧 Email Marketing 🔁 Sales Funnels

Launch 89%

The launch formula that compresses a year of sales into one week, no existing audience required.

by Jeff Walker 2014

3.99

4k+ ratings

🚀 Product Launches 📧 Email Marketing 🔁 Sales Funnels

Business-to-Business Marketing

by Richard Afriyie Owusu • 2021

What separates B2B wins from losses in emerging African markets: the frameworks that close the gap.

🏢 B2B Marketing 📈 Emerging Markets 🛒 Organizational Buying

Business-to-Business Marketing 89%

What separates B2B wins from losses in emerging African markets: the frameworks that close the gap.

by Richard Afriyie Owusu 2021

🏢 B2B Marketing 📈 Emerging Markets 🛒 Organizational Buying

Amazon Unbound

by Brad Stone • 2021

Amazon's second act produced AWS, Alexa, and a $1.7 trillion empire, but the backlash had begun.

4.07

7k+

🏢 Big Tech 📜 Corporate History 💼 Workplace Culture

Amazon Unbound 89%

Amazon's second act produced AWS, Alexa, and a $1.7 trillion empire, but the backlash had begun.

by Brad Stone 2021

4.07

7k+ ratings

🏢 Big Tech 📜 Corporate History 💼 Workplace Culture

The Long Tail

by Chris Anderson • 2006

Digital shelves flip the economics: niche products collectively now outsell blockbusters.

3.82

30k+

🖥️ Digital Economics 🎯 Niche Markets 🔍 Algorithmic Curation

The Long Tail 89%

Digital shelves flip the economics: niche products collectively now outsell blockbusters.

by Chris Anderson 2006

3.82

30k+ ratings

🖥️ Digital Economics 🎯 Niche Markets 🔍 Algorithmic Curation

Buy Buttons

by Nick Loper • 2016

An extra $500 a month, one spare hour a day, and 300 platforms to make it happen.

3.97

201

🏃 Side Hustles 🛒 Online Marketplaces 🎸 Gig Economy

Buy Buttons 89%

An extra $500 a month, one spare hour a day, and 300 platforms to make it happen.

by Nick Loper 2016

3.97

201 ratings

🏃 Side Hustles 🛒 Online Marketplaces 🎸 Gig Economy

The Mesh

by Lisa Gansky • 2010

Selling access beats selling ownership. One product, dozens of transactions, and the customers stay.

3.66

1k+

🤝 Sharing Economy 💡 Business Model Innovation ♻️ Circular Economy

The Mesh 89%

Selling access beats selling ownership. One product, dozens of transactions, and the customers stay.

by Lisa Gansky 2010

3.66

1k+ ratings

🤝 Sharing Economy 💡 Business Model Innovation ♻️ Circular Economy

e-Riches 2.0

by Scott Fox • 2009

Email, blogs, and social media: build an audience, earn their trust, then sell. The online playbook.

3.78

🖥️ Digital Marketing 📧 Email Marketing 📝 Content Marketing

e-Riches 2.0 89%

Email, blogs, and social media: build an audience, earn their trust, then sell. The online playbook.

by Scott Fox 2009

3.78

50 ratings

🖥️ Digital Marketing 📧 Email Marketing 📝 Content Marketing

The Industries of the Future

by Alec J. Ross • 2016

Robotics, genomics, code, and cyberwar: the next economy's winners and losers, mapped.

3.96

8k+

🌐 Emerging Technologies 🤖 Labor Automation 💰 Digital Currencies

The Industries of the Future 89%

Robotics, genomics, code, and cyberwar: the next economy's winners and losers, mapped.

by Alec J. Ross 2016

3.96

8k+ ratings

🌐 Emerging Technologies 🤖 Labor Automation 💰 Digital Currencies

Unscaled

by Hemant Taneja • 2018

Size used to win. Now AI lets lean companies rent what big corporations had to build.

3.86

331

🏗️ Platform Economics 🚀 Startup Playbooks 📊 Data-Driven Business

Unscaled 89%

Size used to win. Now AI lets lean companies rent what big corporations had to build.

by Hemant Taneja 2018

3.86

331 ratings

🏗️ Platform Economics 🚀 Startup Playbooks 📊 Data-Driven Business

by Michael Lewis • 2001

Amateurs with modems started beating the experts. The market didn't fight back; it invested.

3.70

2k+

🌐 Internet Disruption 🔄 Creative Destruction 📚 Democratized Knowledge

Next 89%

Amateurs with modems started beating the experts. The market didn't fight back; it invested.

by Michael Lewis 2001

3.70

2k+ ratings

🌐 Internet Disruption 🔄 Creative Destruction 📚 Democratized Knowledge

Go Mobile

by Jeanne Hopkins • 2011

Mobile marketing without a big budget: how to adapt Fortune 500 tactics to your business.

3.55

📱 Mobile Marketing 📊 Digital Strategy 🧠 Consumer Behavior

Go Mobile 89%

Mobile marketing without a big budget: how to adapt Fortune 500 tactics to your business.

by Jeanne Hopkins 2011

3.55

60 ratings

📱 Mobile Marketing 📊 Digital Strategy 🧠 Consumer Behavior

The New Rules of Retail

by Robin Lewis • 2010

Only three retail models will survive the next decade. Half of all brands will vanish.

3.80

314

🏬 Retail Industry 🛒 Consumer Behavior 📱 Digital Transformation

The New Rules of Retail 89%

Only three retail models will survive the next decade. Half of all brands will vanish.

by Robin Lewis 2010

3.80

314 ratings

🏬 Retail Industry 🛒 Consumer Behavior 📱 Digital Transformation

Email Marketing Demystified

by Matthew Paulson • 2015

The $43-to-$1 channel: a system for building a list that sells on demand.

3.96

163

📧 Email Marketing 💻 Digital Marketing ✍️ Copywriting

Email Marketing Demystified 89%

The $43-to-$1 channel: a system for building a list that sells on demand.

by Matthew Paulson 2015

3.96

163 ratings

📧 Email Marketing 💻 Digital Marketing ✍️ Copywriting

Web 2.0

by Amy Shuen • 2007

Your users are your best asset: why giving products away builds billion-dollar businesses.

3.32

149

🏗️ Platform Economics 🔗 Network Effects 🆓 Freemium Models

Web 2.0 89%

Your users are your best asset: why giving products away builds billion-dollar businesses.

by Amy Shuen 2007

3.32

149 ratings

🏗️ Platform Economics 🔗 Network Effects 🆓 Freemium Models

YouthNation

by Matt Britton • 2015

Eighty million young Americans dismantled marketing, work, and ownership. Most brands never noticed.

4.06

🧒 Youth Marketing 💻 Digital Marketing 🔄 Sharing Economy

YouthNation 89%

Eighty million young Americans dismantled marketing, work, and ownership. Most brands never noticed.

by Matt Britton 2015

4.06

18 ratings

🧒 Youth Marketing 💻 Digital Marketing 🔄 Sharing Economy

International Marketing

by Philip R. Cateora • 1975

The marketer's blind spot isn't the foreign market. It's the culture they brought with them.

3.61

244

🌐 International Marketing 🌍 Cross-Cultural Business 📈 Emerging Markets

International Marketing 89%

The marketer's blind spot isn't the foreign market. It's the culture they brought with them.

by Philip R. Cateora 1975

3.61

244 ratings

🌐 International Marketing 🌍 Cross-Cultural Business 📈 Emerging Markets

33 Million People in the Room

by Juliette Powell • 2008

Turn your social network into a distribution channel, a talent pool, and a growth engine.

3.36

109

📱 Social Media Marketing 🔄 Digital Transformation 💎 Brand Authenticity

33 Million People in the Room 89%

Turn your social network into a distribution channel, a talent pool, and a growth engine.

by Juliette Powell 2008

3.36

109 ratings

📱 Social Media Marketing 🔄 Digital Transformation 💎 Brand Authenticity

Dead Aid

by Dambisa Moyo • 2009

Trillions in aid made Africa poorer. The remedy: trade, markets, and a hard deadline.

3.70

8k+

🌍 African Economies 🔗 Aid Dependency 🏗️ Market Development

Dead Aid 89%

Trillions in aid made Africa poorer. The remedy: trade, markets, and a hard deadline.

by Dambisa Moyo 2009

3.70

8k+ ratings

🌍 African Economies 🔗 Aid Dependency 🏗️ Market Development

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