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🏛️ Classic Ad Agencies

Stories set in the golden age of advertising, where cigarette smoke, cocktails, and creative ambition swirl through offices that shaped modern consumer culture.
The Unpublished David Ogilvy
by David Ogilvy • 1987
The advertising legend's private memos: how to hire, lead, write, and build brands that last.
4.14
541
🏢 Advertising Agencies🏛️ Corporate Culture✍️ Copywriting
The Unpublished David Ogilvy Summary
The Unpublished David Ogilvy 91%
The advertising legend's private memos: how to hire, lead, write, and build brands that last.
by David Ogilvy 1987
4.14
541 ratings
🏢 Advertising Agencies🏛️ Corporate Culture✍️ Copywriting
Ogilvy on Advertising
by David Ogilvy • 1983
Your headline is 90% of your budget. A master adman's craft rules for making every word sell.
4.15
12k+
🏗️ Advertising Fundamentals✍️ Copywriting Craft📬 Direct Response
Ogilvy on Advertising Summary
Ogilvy on Advertising 90%
Your headline is 90% of your budget. A master adman's craft rules for making every word sell.
by David Ogilvy 1983
4.15
12k+ ratings
🏗️ Advertising Fundamentals✍️ Copywriting Craft📬 Direct Response
The Real Mad Men
by Andrew Cracknell • 2011
Why you never saw a VW ad with tail fins: the revolt that birthed modern advertising.
3.56
302
📰 Advertising History🎨 Creative Industries📋 Advertising Cases
The Real Mad Men Summary
The Real Mad Men 90%
Why you never saw a VW ad with tail fins: the revolt that birthed modern advertising.
by Andrew Cracknell 2011
3.56
302 ratings
📰 Advertising History🎨 Creative Industries📋 Advertising Cases
Frenemies
by Ken Auletta • 2018
Two platforms took most ad money, then a kickback scandal exposed what agencies were hiding.
3.42
592
📢 Advertising Industry📉 Media Disruption💻 Digital Advertising
Frenemies Summary
Frenemies 89%
Two platforms took most ad money, then a kickback scandal exposed what agencies were hiding.
by Ken Auletta 2018
3.42
592 ratings
📢 Advertising Industry📉 Media Disruption💻 Digital Advertising
Hegarty on Advertising
by John Hegarty • 2011
An advertising legend on why data never made anyone care, and what actually works instead.
4.07
732
🏢 Advertising Industry💡 Creative Philosophy📖 Brand Storytelling
Hegarty on Advertising Summary
Hegarty on Advertising 89%
An advertising legend on why data never made anyone care, and what actually works instead.
by John Hegarty 2011
4.07
732 ratings
🏢 Advertising Industry💡 Creative Philosophy📖 Brand Storytelling
Confessions of an Advertising Man
by David Ogilvy • 2004
Entertaining ads rarely sell. Great ones make a concrete promise, then repeat it for decades.
4
6k+
🎨 Advertising Craft✍️ Copywriting🏗️ Brand Building
Confessions of an Advertising Man Summary
Confessions of an Advertising Man 89%
Entertaining ads rarely sell. Great ones make a concrete promise, then repeat it for decades.
by David Ogilvy 2004
4
6k+ ratings
🎨 Advertising Craft✍️ Copywriting🏗️ Brand Building
Seducing Strangers
by Josh Weltman • 2015
Advertising's real job isn't selling. It's making people happy. A Mad Man shows you how.
3.84
317
🎯 Advertising Strategy🧠 Consumer Psychology✍️ Copywriting
Seducing Strangers Summary
Seducing Strangers 88%
Advertising's real job isn't selling. It's making people happy. A Mad Man shows you how.
by Josh Weltman 2015
3.84
317 ratings
🎯 Advertising Strategy🧠 Consumer Psychology✍️ Copywriting
The Fall of Advertising and the Rise of PR
by Al Ries • 2002
PR builds brands; advertising only maintains them. Why press coverage beats paid media every time.
3.72
876
🎤 Public Relations📢 Advertising🏗️ Category Creation
The Fall of Advertising and the Rise of PR Summary
The Fall of Advertising and the Rise of PR 88%
PR builds brands; advertising only maintains them. Why press coverage beats paid media every time.
by Al Ries 2002
3.72
876 ratings
🎤 Public Relations📢 Advertising🏗️ Category Creation
Scientific Advertising
by Claude C. Hopkins • 1923
Why the best ads are not creative gambles but salesmanship measured to the penny.
4.06
4k+
📜 Advertising Classics📬 Direct Response✍️ Copywriting
Scientific Advertising Summary
Scientific Advertising 88%
Why the best ads are not creative gambles but salesmanship measured to the penny.
by Claude C. Hopkins 1923
4.06
4k+ ratings
📜 Advertising Classics📬 Direct Response✍️ Copywriting
Hey Whipple, Squeeze This
by Luke Sullivan • 1998
Why a simple visual beats a clever headline every time, and how to sell it.
4.21
5k+
✍️ Copywriting💡 Advertising Creativity👁️ Visual Thinking
Hey Whipple, Squeeze This Summary
Hey Whipple, Squeeze This 88%
Why a simple visual beats a clever headline every time, and how to sell it.
by Luke Sullivan 1998
4.21
5k+ ratings
✍️ Copywriting💡 Advertising Creativity👁️ Visual Thinking
Breakthrough Advertising
by Eugene M. Schwartz • 1966
Tap a mass desire and ad dollars multiply fifty-fold. Try to create one and break even.
4.54
1k+
✍️ Copywriting📋 Advertising Strategy📬 Direct Response
Breakthrough Advertising Summary
Breakthrough Advertising 88%
Tap a mass desire and ad dollars multiply fifty-fold. Try to create one and break even.
by Eugene M. Schwartz 1966
4.54
1k+ ratings
✍️ Copywriting📋 Advertising Strategy📬 Direct Response
My Life in Advertising and Scientific Advertising
by Claude C. Hopkins • 1923
Before creativity ruled, advertising was a science. The man who proved it gives his rules.
4.23
1k+
📢 Advertising Strategy✍️ Copywriting📬 Direct Response Marketing
My Life in Advertising and Scientific Advertising Summary
My Life in Advertising and Scientific Advertising 88%
Before creativity ruled, advertising was a science. The man who proved it gives his rules.
by Claude C. Hopkins 1923
4.23
1k+ ratings
📢 Advertising Strategy✍️ Copywriting📬 Direct Response Marketing
How to Write a Good Advertisement
by Victor O. Schwab • 1980
Desires that open wallets, proof that seals trust, and the ask that closes the sale.
4.21
521
✍️ Copywriting📜 Classic Advertising🖋️ Headline Writing
How to Write a Good Advertisement Summary
How to Write a Good Advertisement 88%
Desires that open wallets, proof that seals trust, and the ask that closes the sale.
by Victor O. Schwab 1980
4.21
521 ratings
✍️ Copywriting📜 Classic Advertising🖋️ Headline Writing
A Technique for Producing Ideas
by James Webb Young • 1940
Scattered knowledge, one reliable method: an ad man's assembly line for producing ideas on demand.
4.05
5k+
💡 Idea Generation📋 Creative Process⚙️ Systematic Creativity
A Technique for Producing Ideas Summary
A Technique for Producing Ideas 88%
Scattered knowledge, one reliable method: an ad man's assembly line for producing ideas on demand.
by James Webb Young 1940
4.05
5k+ ratings
💡 Idea Generation📋 Creative Process⚙️ Systematic Creativity
Tested Advertising Methods
by John Caples • 1980
Half your ad is the headline. The direct-mail pioneer's test-proven formula.
4.23
1k+
✍️ Advertising Copywriting📬 Direct Response Marketing🔬 Scientific Advertising
Tested Advertising Methods Summary
Tested Advertising Methods 88%
Half your ad is the headline. The direct-mail pioneer's test-proven formula.
by John Caples 1980
4.23
1k+ ratings
✍️ Advertising Copywriting📬 Direct Response Marketing🔬 Scientific Advertising
Pandeymonium
by Piyush Pandey • 2015
India's most famous ads were born on train seats and cricket fields, not in focus groups.
3.82
1k+
📖 Advertising Memoirs💡 Creative Process🇮🇳 Indian Business
Pandeymonium Summary
Pandeymonium 88%
India's most famous ads were born on train seats and cricket fields, not in focus groups.
by Piyush Pandey 2015
3.82
1k+ ratings
📖 Advertising Memoirs💡 Creative Process🇮🇳 Indian Business
The Robert Collier Letter Book
by Robert Collier • 1989
Mail-order mastery: the rules for building a letter that sells what a storefront can't.
4.11
371
✍️ Copywriting📬 Direct Mail Marketing🧠 Consumer Psychology
The Robert Collier Letter Book Summary
The Robert Collier Letter Book 88%
Mail-order mastery: the rules for building a letter that sells what a storefront can't.
by Robert Collier 1989
4.11
371 ratings
✍️ Copywriting📬 Direct Mail Marketing🧠 Consumer Psychology
Cashvertising
by Drew Eric Whitman • 2008
Most ads fail because they sell features. Your customers are already wired to buy something else.
4.35
3k+
🖋️ Advertising Copywriting🧠 Marketing Psychology📬 Direct Response Marketing
Cashvertising Summary
Cashvertising 87%
Most ads fail because they sell features. Your customers are already wired to buy something else.
by Drew Eric Whitman 2008
4.35
3k+ ratings
🖋️ Advertising Copywriting🧠 Marketing Psychology📬 Direct Response Marketing
The Anatomy of Humbug
by Paul Feldwick • 2015
Advertising's founding fathers built a science of rational persuasion. They were half right at best.
4.21
376
🧠 Advertising Theory📜 Marketing History🧩 Subconscious Influence
The Anatomy of Humbug Summary
The Anatomy of Humbug 87%
Advertising's founding fathers built a science of rational persuasion. They were half right at best.
by Paul Feldwick 2015
4.21
376 ratings
🧠 Advertising Theory📜 Marketing History🧩 Subconscious Influence
The Art of Client Service, Revised and Updated Edition
by Robert Solomon • 2003
The advertising guide that teaches one thing: the relationship is the product, not the campaign.
3.95
791
📺 Advertising🗂️ Account Management🤝 Client Relationships
The Art of Client Service, Revised and Updated Edition Summary
The Art of Client Service, Revised and Updated Edition 87%
The advertising guide that teaches one thing: the relationship is the product, not the campaign.
by Robert Solomon 2003
3.95
791 ratings
📺 Advertising🗂️ Account Management🤝 Client Relationships
Nawabs, Nudes, Noodles
by Ambi Parameswaran • 2016
India's last 50 years, told not through politics but through the ads that sold it to itself.
3.92
688
📣 Advertising History🇮🇳 Modern India🛍️ Consumer Culture
Nawabs, Nudes, Noodles Summary
Nawabs, Nudes, Noodles 87%
India's last 50 years, told not through politics but through the ads that sold it to itself.
by Ambi Parameswaran 2016
3.92
688 ratings
📣 Advertising History🇮🇳 Modern India🛍️ Consumer Culture
The Copywriter's Handbook
by Robert W. Bly • 1985
Most readers never get past the headline. The rules for making every remaining word sell.
3.92
6k+
🖊️ Copywriting Fundamentals✍️ Persuasive Writing📬 Direct Response
The Copywriter's Handbook Summary
The Copywriter's Handbook 87%
Most readers never get past the headline. The rules for making every remaining word sell.
by Robert W. Bly 1985
3.92
6k+ ratings
🖊️ Copywriting Fundamentals✍️ Persuasive Writing📬 Direct Response
Creative Blindness (And How To Cure It)
by Dave Trott • 2019
Why the obvious answers hide in plain sight: a copywriter's field guide to creative vision.
4.27
549
📢 Advertising Creativity🔄 Reframing Challenges🧠 Audience Psychology
Creative Blindness (And How To Cure It) Summary
Creative Blindness (And How To Cure It) 87%
Why the obvious answers hide in plain sight: a copywriter's field guide to creative vision.
by Dave Trott 2019
4.27
549 ratings
📢 Advertising Creativity🔄 Reframing Challenges🧠 Audience Psychology
Breakthrough Copywriter 2.0
by Robert C. Worstell • 2018
The Schwartz method: why market analysis beats word tricks, and how buyer awareness shapes an ad.
3.33
3
🖊️ Copywriting📬 Direct Response🧠 Consumer Psychology
Breakthrough Copywriter 2.0 Summary
Breakthrough Copywriter 2.0 87%
The Schwartz method: why market analysis beats word tricks, and how buyer awareness shapes an ad.
by Robert C. Worstell 2018
3.33
3 ratings
🖊️ Copywriting📬 Direct Response🧠 Consumer Psychology
Great Leads
by Michael Masterson • 2011
Six reusable openings for any sales message, keyed to how much your reader already knows.
4.57
774
✍️ Copywriting Techniques🧠 Persuasive Writing📬 Direct Response
Great Leads Summary
Great Leads 87%
Six reusable openings for any sales message, keyed to how much your reader already knows.
by Michael Masterson 2011
4.57
774 ratings
✍️ Copywriting Techniques🧠 Persuasive Writing📬 Direct Response
Ogilvy on Advertising in the Digital Age
by Miles Young • 2019
Digital is a channel, not a discipline. The advertising laws that built Ogilvy still apply.
3.59
268
📱 Digital Marketing📊 Advertising Strategy🏗️ Brand Building
Ogilvy on Advertising in the Digital Age Summary
Ogilvy on Advertising in the Digital Age 87%
Digital is a channel, not a discipline. The advertising laws that built Ogilvy still apply.
by Miles Young 2019
3.59
268 ratings
📱 Digital Marketing📊 Advertising Strategy🏗️ Brand Building
Words that Sell
by Richard Bayan • 1987
A thesaurus not for finding the right word, but for finding the word that sells.
4.02
836
✍️ Copywriting📬 Direct Response🧠 Sales Psychology
Words that Sell Summary
Words that Sell 87%
A thesaurus not for finding the right word, but for finding the word that sells.
by Richard Bayan 1987
4.02
836 ratings
✍️ Copywriting📬 Direct Response🧠 Sales Psychology
Guerrilla Marketing
by Jay Conrad Levinson • 1984
How small businesses outperform big spenders: the low-cost system turning creativity into profit.
3.92
7k+
📚 Marketing Classics🏪 Small Business Marketing🎨 Creative Marketing
Guerrilla Marketing Summary
Guerrilla Marketing 87%
How small businesses outperform big spenders: the low-cost system turning creativity into profit.
by Jay Conrad Levinson 1984
3.92
7k+ ratings
📚 Marketing Classics🏪 Small Business Marketing🎨 Creative Marketing
The Marketing Agency Blueprint
by Paul Roetzer • 2011
Build firms blending digital and traditional marketing, charging for outcomes, scaling on the cloud.
3.86
262
💼 Professional Services🏢 Agency Management💻 Digital Marketing
The Marketing Agency Blueprint Summary
The Marketing Agency Blueprint 87%
Build firms blending digital and traditional marketing, charging for outcomes, scaling on the cloud.
by Paul Roetzer 2011
3.86
262 ratings
💼 Professional Services🏢 Agency Management💻 Digital Marketing
One Plus One Equals Three
by Dave Trott • 2015
From an ad legend: reframe anything, use disaster as fuel, and sell ideas that stick.
4.19
2k+
📢 Advertising Lessons💡 Lateral Thinking🏗️ Brand Building
One Plus One Equals Three Summary
One Plus One Equals Three 87%
From an ad legend: reframe anything, use disaster as fuel, and sell ideas that stick.
by Dave Trott 2015
4.19
2k+ ratings
📢 Advertising Lessons💡 Lateral Thinking🏗️ Brand Building
The Origin of Brands
by Al Ries • 2005
The market doesn't converge. It branches, and every branch is a brand you can own.
3.71
436
🧱 Brand Strategy🌱 Category Creation📍 Brand Positioning
The Origin of Brands Summary
The Origin of Brands 87%
The market doesn't converge. It branches, and every branch is a brand you can own.
by Al Ries 2005
3.71
436 ratings
🧱 Brand Strategy🌱 Category Creation📍 Brand Positioning
Captains Of Consciousness
by Stuart Ewen • 1977
Your desires were not your own. They were manufactured to pacify a restless industrial workforce.
4.10
229
📺 Advertising History🛍️ Consumer Culture🕹️ Social Control
Captains Of Consciousness Summary
Captains Of Consciousness 87%
Your desires were not your own. They were manufactured to pacify a restless industrial workforce.
by Stuart Ewen 1977
4.10
229 ratings
📺 Advertising History🛍️ Consumer Culture🕹️ Social Control
The Win Without Pitching Manifesto
by Blair Enns • 2010
The pitch is the enemy: how creative firms win clients without giving away their thinking.
4.44
3k+
💼 Professional Services🏛️ Agency Management🎯 Niche Specialization
The Win Without Pitching Manifesto Summary
The Win Without Pitching Manifesto 87%
The pitch is the enemy: how creative firms win clients without giving away their thinking.
by Blair Enns 2010
4.44
3k+ ratings
💼 Professional Services🏛️ Agency Management🎯 Niche Specialization
How to use graphic design to sell things, explain things, make things look better, make people laugh, make people cry, and (every once in a while) change the world
by Michael Bierut • 2015
Great logos aren't born from blank slates but from ugly constraints and stubborn clients.
4.32
1k+
✏️ Graphic Design🏷️ Brand Identity🤝 Client Relationships
How to use graphic design to sell things, explain things, make things look better, make people laugh, make people cry, and (every once in a while) change the world Summary
How to use graphic design to sell things, explain things, make things look better, make people laugh, make people cry, and (every once in a while) change the world 86%
Great logos aren't born from blank slates but from ugly constraints and stubborn clients.
by Michael Bierut 2015
4.32
1k+ ratings
✏️ Graphic Design🏷️ Brand Identity🤝 Client Relationships
The Seven Figure Agency Roadmap
by Josh Nelson • 2021
Charge $1,000 a month, not by the project: the playbook for a seven-figure agency.
4.35
486
🏢 Agency Business🎯 Niche Marketing🔄 Recurring Revenue
The Seven Figure Agency Roadmap Summary
The Seven Figure Agency Roadmap 86%
Charge $1,000 a month, not by the project: the playbook for a seven-figure agency.
by Josh Nelson 2021
4.35
486 ratings
🏢 Agency Business🎯 Niche Marketing🔄 Recurring Revenue
From Poop To Gold
by Chris Jones • 2018
The agency behind viral toilet humor reveals its real secret: culture, not creative genius.
3.85
156
🎨 Creative Culture📈 Viral Marketing📖 Brand Storytelling
From Poop To Gold Summary
From Poop To Gold 86%
The agency behind viral toilet humor reveals its real secret: culture, not creative genius.
by Chris Jones 2018
3.85
156 ratings
🎨 Creative Culture📈 Viral Marketing📖 Brand Storytelling
Logos that Last
by Allan Peters • 2023
Six weeks of iteration, vintage hunting, and one rule: build a logo that outlives the trends.
4.21
253
✏️ Logo Design🏷️ Brand Identity⚙️ Design Process
Logos that Last Summary
Logos that Last 86%
Six weeks of iteration, vintage hunting, and one rule: build a logo that outlives the trends.
by Allan Peters 2023
4.21
253 ratings
✏️ Logo Design🏷️ Brand Identity⚙️ Design Process
Predatory Thinking
by Dave Trott • 2013
89 percent of ads go unnoticed. The principles for being the 11 percent that actually connect.
4.24
2k+
🎯 Advertising Strategy🧠 Marketing Psychology💡 Creative Problem-Solving
Predatory Thinking Summary
Predatory Thinking 86%
89 percent of ads go unnoticed. The principles for being the 11 percent that actually connect.
by Dave Trott 2013
4.24
2k+ ratings
🎯 Advertising Strategy🧠 Marketing Psychology💡 Creative Problem-Solving
Mad Men and Philosophy
by Rod Carveth • 2010
The philosophy hidden inside Mad Men: identity, desire, and the dark side of the American dream.
3.58
612
🎬 Pop Culture Philosophy📺 Tv Criticism📢 Advertising Ethics
Mad Men and Philosophy Summary
Mad Men and Philosophy 86%
The philosophy hidden inside Mad Men: identity, desire, and the dark side of the American dream.
by Rod Carveth 2010
3.58
612 ratings
🎬 Pop Culture Philosophy📺 Tv Criticism📢 Advertising Ethics
Buy Now
by Rick Cesari • 2011
Solve a customer's problem on screen, close the sale, track every dollar. Direct response playbook.
4.00
25
🎯 Direct Marketing📺 Advertising Strategy🧠 Consumer Psychology
Buy Now Summary
Buy Now 86%
Solve a customer's problem on screen, close the sale, track every dollar. Direct response playbook.
by Rick Cesari 2011
4.00
25 ratings
🎯 Direct Marketing📺 Advertising Strategy🧠 Consumer Psychology
The New Positioning
by Jack Trout • 1995
A consumer's mind holds seven brands. If yours is eighth, it might as well not exist.
3.71
222
🗺️ Marketing Strategy🧠 Consumer Psychology✂️ Simplicity In Business
The New Positioning Summary
The New Positioning 86%
A consumer's mind holds seven brands. If yours is eighth, it might as well not exist.
by Jack Trout 1995
3.71
222 ratings
🗺️ Marketing Strategy🧠 Consumer Psychology✂️ Simplicity In Business
The Father of Spin
by Larry Tye • 1998
A parade of smoking debutantes, a heartier breakfast, and the man who engineered modern spin.
3.93
398
📚 Public Relations History🧠 Propaganda Studies🗣️ Mass Persuasion
The Father of Spin Summary
The Father of Spin 86%
A parade of smoking debutantes, a heartier breakfast, and the man who engineered modern spin.
by Larry Tye 1998
3.93
398 ratings
📚 Public Relations History🧠 Propaganda Studies🗣️ Mass Persuasion
Positioning
by Al Ries • 1980
Better products lose. The marketing war is about owning a single, simple word in the brain.
4.04
19k+
📈 Marketing Strategy🏷️ Brand Strategy🧠 Consumer Psychology
Positioning Summary
Positioning 86%
Better products lose. The marketing war is about owning a single, simple word in the brain.
by Al Ries 1980
4.04
19k+ ratings
📈 Marketing Strategy🏷️ Brand Strategy🧠 Consumer Psychology
The Other Guy Blinked
by Jesse Kornbluth • 1986
Coke killed its century-old formula. Pepsi had a $5 million pop star and a bold plan.
3.82
243
🥤 Cola Wars🥊 Challenger Brands❤️ Emotional Branding
The Other Guy Blinked Summary
The Other Guy Blinked 86%
Coke killed its century-old formula. Pepsi had a $5 million pop star and a bold plan.
by Jesse Kornbluth 1986
3.82
243 ratings
🥤 Cola Wars🥊 Challenger Brands❤️ Emotional Branding
Making Them Believe
by Dan S. Kennedy • 2010
A goat-gland transplant doctor was a fraud, but his marketing methods built modern advertising.
3.95
94
📬 Direct Marketing🎓 Authority Positioning💘 Emotional Selling
Making Them Believe Summary
Making Them Believe 86%
A goat-gland transplant doctor was a fraud, but his marketing methods built modern advertising.
by Dan S. Kennedy 2010
3.95
94 ratings
📬 Direct Marketing🎓 Authority Positioning💘 Emotional Selling
Paid Attention
by Faris Yakob • 2015
Brands used to buy attention. Now they must earn it with myth, emotion, and ideas people share.
3.86
224
📢 Advertising Strategy🏗️ Brand Building⏳ Attention Economics
Paid Attention Summary
Paid Attention 86%
Brands used to buy attention. Now they must earn it with myth, emotion, and ideas people share.
by Faris Yakob 2015
3.86
224 ratings
📢 Advertising Strategy🏗️ Brand Building⏳ Attention Economics
Killer Facebook Ads
by Marty Weintraub • 2011
Turn Facebook's social data into a precision ad pipeline that costs less and converts more.
3.63
65
📱 Social Media Marketing🎯 Ad Targeting📈 Campaign Optimization
Killer Facebook Ads Summary
Killer Facebook Ads 86%
Turn Facebook's social data into a precision ad pipeline that costs less and converts more.
by Marty Weintraub 2011
3.63
65 ratings
📱 Social Media Marketing🎯 Ad Targeting📈 Campaign Optimization
The Image
by Daniel J. Boorstin • 1961
Most news is manufactured. We know it. And we still prefer the show over the real.
4.07
1k+
🎙️ Media Criticism🎭 Manufactured Reality🌟 Celebrity Culture
The Image Summary
The Image 86%
Most news is manufactured. We know it. And we still prefer the show over the real.
by Daniel J. Boorstin 1961
4.07
1k+ ratings
🎙️ Media Criticism🎭 Manufactured Reality🌟 Celebrity Culture
Giants of Enterprise
by Richard S. Tedlow • 2001
Seven titans built American business. The power they won then turned on them.
4.25
2k+
📜 Business History🇺🇸 American Capitalism🏭 Industrial Innovation
Giants of Enterprise Summary
Giants of Enterprise 86%
Seven titans built American business. The power they won then turned on them.
by Richard S. Tedlow 2001
4.25
2k+ ratings
📜 Business History🇺🇸 American Capitalism🏭 Industrial Innovation
Kick-Ass Copywriting Secrets of a Marketing Rebel
by John Carlton • 2002
Forget clever branding. The ads that sell explain why, paint a picture, and ask for the order.
4.40
144
🖋️ Copywriting📬 Direct Response🧠 Consumer Psychology
Kick-Ass Copywriting Secrets of a Marketing Rebel Summary
Kick-Ass Copywriting Secrets of a Marketing Rebel 86%
Forget clever branding. The ads that sell explain why, paint a picture, and ask for the order.
by John Carlton 2002
4.40
144 ratings
🖋️ Copywriting📬 Direct Response🧠 Consumer Psychology
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38% OFF
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only $4.16 per month
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