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📣 Building In Public

The practice of sharing your creative or entrepreneurial process openly, inviting an audience into the messy, iterative reality of making something real.
Start Small, Stay Small
by Rob Walling • 2010
Stop building products for everyone. Pick a niche, build an audience, and market before you code.
3.95
2k+
💰 Bootstrapping🎯 Niche Markets🚀 Lean Startup
Start Small, Stay Small Summary
Start Small, Stay Small 89%
Stop building products for everyone. Pick a niche, build an audience, and market before you code.
by Rob Walling 2010
3.95
2k+ ratings
💰 Bootstrapping🎯 Niche Markets🚀 Lean Startup
Content Inc.
by Joe Pulizzi • 2015
Build the audience first. The product comes later: six steps to a content business.
3.96
1k+
📝 Content Entrepreneurship👥 Audience Building📋 Content Strategy
Content Inc. Summary
Content Inc. 89%
Build the audience first. The product comes later: six steps to a content business.
by Joe Pulizzi 2015
3.96
1k+ ratings
📝 Content Entrepreneurship👥 Audience Building📋 Content Strategy
The $150M secret
by Guillaume Moubeche • 2022
Venture capital is optional: one bootstrapper's path from freelancing to a $150M SaaS exit.
4.24
210
🚀 Bootstrapping🖥️ Saas Startups✅ Customer Validation
The $150M secret Summary
The $150M secret 89%
Venture capital is optional: one bootstrapper's path from freelancing to a $150M SaaS exit.
by Guillaume Moubeche 2022
4.24
210 ratings
🚀 Bootstrapping🖥️ Saas Startups✅ Customer Validation
You Are a Writer
by Jeff Goins • 2012
Before craft comes identity: a playbook for platform, audience, and the persistence to get read.
3.80
4k+
🪪 Writer Identity🏗️ Platform Building🏷️ Personal Branding
You Are a Writer Summary
You Are a Writer 89%
Before craft comes identity: a playbook for platform, audience, and the persistence to get read.
by Jeff Goins 2012
3.80
4k+ ratings
🪪 Writer Identity🏗️ Platform Building🏷️ Personal Branding
The Kickstarter Handbook
by Don Steinberg • 2012
Your Kickstarter succeeds on 30 days, a video, and the crowd you build beforehand. The playbook.
3.74
133
🎯 Crowdfunding💡 Creative Entrepreneurship👥 Audience Building
The Kickstarter Handbook Summary
The Kickstarter Handbook 89%
Your Kickstarter succeeds on 30 days, a video, and the crowd you build beforehand. The playbook.
by Don Steinberg 2012
3.74
133 ratings
🎯 Crowdfunding💡 Creative Entrepreneurship👥 Audience Building
The $150M secret
by Guillaume Moubeche • 2022
$1,000 to $150M in three and a half years: the bootstrapper's alternative to venture capital.
4.05
19
🥾 Bootstrapped Startups💻 Indie Saas🔄 Lean Methodology
The $150M secret Summary
The $150M secret 89%
$1,000 to $150M in three and a half years: the bootstrapper's alternative to venture capital.
by Guillaume Moubeche 2022
4.05
19 ratings
🥾 Bootstrapped Startups💻 Indie Saas🔄 Lean Methodology
Platform
by Michael Hyatt • 2012
The exact playbook for building an online platform from scratch: a blog that fuels a career.
4.16
13k+
🌐 Personal Branding📱 Social Media Marketing📝 Blogging
Platform Summary
Platform 89%
The exact playbook for building an online platform from scratch: a blog that fuels a career.
by Michael Hyatt 2012
4.16
13k+ ratings
🌐 Personal Branding📱 Social Media Marketing📝 Blogging
Working in Public
by Nadia Eghbal • 2020
Open source runs on solo maintainers, not communities. The scarcest resource: attention, not code.
3.92
951
💻 Open Source Software💰 Creator Economy👁️ Attention Economics
Working in Public Summary
Working in Public 89%
Open source runs on solo maintainers, not communities. The scarcest resource: attention, not code.
by Nadia Eghbal 2020
3.92
951 ratings
💻 Open Source Software💰 Creator Economy👁️ Attention Economics
Show Your Work!
by Austin Kleon • 2014
Share your unfinished work daily, and the audience finds you before you are ready.
4.08
62k+
🧑‍🎨 Creative Careers💰 Art And Commerce📤 Sharing Process
Show Your Work! Summary
Show Your Work! 89%
Share your unfinished work daily, and the audience finds you before you are ready.
by Austin Kleon 2014
4.08
62k+ ratings
🧑‍🎨 Creative Careers💰 Art And Commerce📤 Sharing Process
The Art and Business of Online Writing
by Nicolas Cole • 2020
Forget your own blog. The platform game that turns online writing into a paid audience.
4.38
2k+
🖋️ Online Writing📈 Content Marketing👥 Audience Building
The Art and Business of Online Writing Summary
The Art and Business of Online Writing 89%
Forget your own blog. The platform game that turns online writing into a paid audience.
by Nicolas Cole 2020
4.38
2k+ ratings
🖋️ Online Writing📈 Content Marketing👥 Audience Building
Youtility
by Jay Baer • 2013
Turn your marketing into a free tool: replace ads with apps, and customers sell themselves.
3.99
1k+
📄 Content Marketing🤝 Trust Building⏱️ Real-Time Marketing
Youtility Summary
Youtility 89%
Turn your marketing into a free tool: replace ads with apps, and customers sell themselves.
by Jay Baer 2013
3.99
1k+ ratings
📄 Content Marketing🤝 Trust Building⏱️ Real-Time Marketing
Jab, Jab, Jab, Right Hook
by Gary Vaynerchuk • 2013
Give value long before you sell, and make every post feel native to its platform.
3.95
9k+
📲 Social Media Marketing📋 Content Strategy📖 Brand Storytelling
Jab, Jab, Jab, Right Hook Summary
Jab, Jab, Jab, Right Hook 89%
Give value long before you sell, and make every post feel native to its platform.
by Gary Vaynerchuk 2013
3.95
9k+ ratings
📲 Social Media Marketing📋 Content Strategy📖 Brand Storytelling
Everything I Know
by Paul Jarvis • 2013
Your creative work isn't a startup. Build it small enough to support a life you love.
3.72
802
🎨 Creative Business🏡 Indie Business🔨 Meaningful Work
Everything I Know Summary
Everything I Know 89%
Your creative work isn't a startup. Build it small enough to support a life you love.
by Paul Jarvis 2013
3.72
802 ratings
🎨 Creative Business🏡 Indie Business🔨 Meaningful Work
Blogging For Dummies
by Susannah Gardner • 2008
From choosing a platform to making money: the beginner's roadmap to blogging, no jargon required.
3.56
538
🖥️ Blogging For Beginners📝 Content Creation🌐 Online Publishing
Blogging For Dummies Summary
Blogging For Dummies 88%
From choosing a platform to making money: the beginner's roadmap to blogging, no jargon required.
by Susannah Gardner 2008
3.56
538 ratings
🖥️ Blogging For Beginners📝 Content Creation🌐 Online Publishing
Crush It!
by Gary Vaynerchuk • 2001
Your passion can pay: the social media blueprint for building a business that lasts.
3.87
34k+
🏷️ Personal Branding📱 Social Media Marketing✍️ Content Creation
Crush It! Summary
Crush It! 88%
Your passion can pay: the social media blueprint for building a business that lasts.
by Gary Vaynerchuk 2001
3.87
34k+ ratings
🏷️ Personal Branding📱 Social Media Marketing✍️ Content Creation
KNOWN
by Mark W. Schaefer • 2017
Real influence is quiet. The playbook for earning it in a world obsessed with noise.
4.00
443
🏷️ Personal Branding📝 Content Strategy📣 Audience Building
KNOWN Summary
KNOWN 88%
Real influence is quiet. The playbook for earning it in a world obsessed with noise.
by Mark W. Schaefer 2017
4.00
443 ratings
🏷️ Personal Branding📝 Content Strategy📣 Audience Building
The Content Code
by Mark W. Schaefer • 2015
The content flood means yours goes unseen. Six strategies for getting it shared and trusted.
3.83
339
🔥 Content Marketing📉 Attention Economics🔗 Social Sharing
The Content Code Summary
The Content Code 88%
The content flood means yours goes unseen. Six strategies for getting it shared and trusted.
by Mark W. Schaefer 2015
3.83
339 ratings
🔥 Content Marketing📉 Attention Economics🔗 Social Sharing
Be The Brand
by Jules Marcoux • 2016
Turn your reputation into revenue: the playbook for building a personal brand that pays.
3.75
72
🧑‍💼 Personal Branding📝 Content Marketing👥 Audience Building
Be The Brand Summary
Be The Brand 88%
Turn your reputation into revenue: the playbook for building a personal brand that pays.
by Jules Marcoux 2016
3.75
72 ratings
🧑‍💼 Personal Branding📝 Content Marketing👥 Audience Building
The Minimalist Entrepreneur
by Sahil Lavingia • 2021
Community first, product second: the art of building a profitable startup without venture capital.
4.20
2k+
🥾 Bootstrapping📐 Lean Methodology🗣️ Customer Development
The Minimalist Entrepreneur Summary
The Minimalist Entrepreneur 88%
Community first, product second: the art of building a profitable startup without venture capital.
by Sahil Lavingia 2021
4.20
2k+ ratings
🥾 Bootstrapping📐 Lean Methodology🗣️ Customer Development
Without Their Permission
by Alexis Ohanian • 2013
A college project became a top-ten site. Why that path is open to everyone.
3.70
2k+
🚀 Tech Startups🌐 Internet Culture📖 Founder Memoir
Without Their Permission Summary
Without Their Permission 88%
A college project became a top-ten site. Why that path is open to everyone.
by Alexis Ohanian 2013
3.70
2k+ ratings
🚀 Tech Startups🌐 Internet Culture📖 Founder Memoir
Blog, Inc.
by Joy Deangdeelert Cho • 2012
The playbook for turning a blog about your obsessions into a business that actually pays.
3.64
2k+
✍️ Blogging Guides🎨 Creative Entrepreneurship📋 Content Strategy
Blog, Inc. Summary
Blog, Inc. 88%
The playbook for turning a blog about your obsessions into a business that actually pays.
by Joy Deangdeelert Cho 2012
3.64
2k+ ratings
✍️ Blogging Guides🎨 Creative Entrepreneurship📋 Content Strategy
The One Hour Content Plan
by Meera Kothand • 2017
End the idea scramble: three frameworks that plan a year of blog content in one hour.
4.05
2k+
🚀 Content Marketing💼 Solopreneurship📝 Content Planning
The One Hour Content Plan Summary
The One Hour Content Plan 88%
End the idea scramble: three frameworks that plan a year of blog content in one hour.
by Meera Kothand 2017
4.05
2k+ ratings
🚀 Content Marketing💼 Solopreneurship📝 Content Planning
Mastering the New Media Landscape
by Barbara Henricks • 2016
Your social media audience isn't yours. Here is how to build one that is.
4.16
32
📣 Content Marketing🎯 Personal Branding📰 Public Relations
Mastering the New Media Landscape Summary
Mastering the New Media Landscape 88%
Your social media audience isn't yours. Here is how to build one that is.
by Barbara Henricks 2016
4.16
32 ratings
📣 Content Marketing🎯 Personal Branding📰 Public Relations
Blogging Tips
by Zac Johnson • 2012
The niche, content, and monetization playbook one blogger used to build a six-figure online income.
3.15
20
💻 Blogging💰 Blog Monetization📝 Content Marketing
Blogging Tips Summary
Blogging Tips 88%
The niche, content, and monetization playbook one blogger used to build a six-figure online income.
by Zac Johnson 2012
3.15
20 ratings
💻 Blogging💰 Blog Monetization📝 Content Marketing
Rise of the Youpreneur
by Chris Ducker • 2018
When your brand is your name, no platform algorithm or policy change can make you obsolete.
4.08
283
🎯 Personal Branding🚀 Solopreneurship🏆 Expert Positioning
Rise of the Youpreneur Summary
Rise of the Youpreneur 88%
When your brand is your name, no platform algorithm or policy change can make you obsolete.
by Chris Ducker 2018
4.08
283 ratings
🎯 Personal Branding🚀 Solopreneurship🏆 Expert Positioning
Platform
by Cynthia Johnson • 2019
Game the algorithms that decide visibility, and build a brand that pulls opportunity to you.
3.74
359
🏷️ Personal Branding🔍 Digital Reputation📱 Social Media Strategy
Platform Summary
Platform 88%
Game the algorithms that decide visibility, and build a brand that pulls opportunity to you.
by Cynthia Johnson 2019
3.74
359 ratings
🏷️ Personal Branding🔍 Digital Reputation📱 Social Media Strategy
Get Together
by Bailey Richardson • 2019
Start with five passionate friends, not 500 strangers: the lean playbook for communities that last.
3.77
735
🧱 Community Building🔧 Lean Methodology🙋 Participatory Design
Get Together Summary
Get Together 88%
Start with five passionate friends, not 500 strangers: the lean playbook for communities that last.
by Bailey Richardson 2019
3.77
735 ratings
🧱 Community Building🔧 Lean Methodology🙋 Participatory Design
The New Rules of Marketing and PR
by David Meerman Scott • 2007
Stop pitching journalists. Start publishing directly for your customers: the complete playbook.
3.85
7k+
📝 Content Marketing💻 Digital Marketing📣 Public Relations
The New Rules of Marketing and PR Summary
The New Rules of Marketing and PR 88%
Stop pitching journalists. Start publishing directly for your customers: the complete playbook.
by David Meerman Scott 2007
3.85
7k+ ratings
📝 Content Marketing💻 Digital Marketing📣 Public Relations
The Cathedral & the Bazaar
by Eric S. Raymond • 1999
Software theory said complexity needs one architect. Linux proved an open bazaar could do it better.
3.83
4k+
🐧 Open Source Movement🏗️ Software Methodology💻 Hacker Culture
The Cathedral & the Bazaar Summary
The Cathedral & the Bazaar 88%
Software theory said complexity needs one architect. Linux proved an open bazaar could do it better.
by Eric S. Raymond 1999
3.83
4k+ ratings
🐧 Open Source Movement🏗️ Software Methodology💻 Hacker Culture
The Ultimate Guide To Content Marketing & Digital PR
by Charlie Marchant • 2016
A playbook for earning media coverage, search rankings, and customer trust without a PR budget.
5.00
1
🖋️ Content Marketing📰 Digital Pr📥 Inbound Marketing
The Ultimate Guide To Content Marketing & Digital PR Summary
The Ultimate Guide To Content Marketing & Digital PR 88%
A playbook for earning media coverage, search rankings, and customer trust without a PR budget.
by Charlie Marchant 2016
5.00
1 ratings
🖋️ Content Marketing📰 Digital Pr📥 Inbound Marketing
The Youtube Formula
by Derral Eves • 2021
What the YouTube algorithm really rewards, and the data that shows you exactly what to make.
4.09
996
🎬 Youtube Marketing💰 Creator Economy🧠 Social Media Algorithms
The Youtube Formula Summary
The Youtube Formula 88%
What the YouTube algorithm really rewards, and the data that shows you exactly what to make.
by Derral Eves 2021
4.09
996 ratings
🎬 Youtube Marketing💰 Creator Economy🧠 Social Media Algorithms
Write Useful Books
by Rob Fitzpatrick • 2021
The product-design method that turns nonfiction books into recommendations, not just purchases.
4.54
769
📐 Book Design Thinking🔄 Lean Publishing🔁 Recommendation Loops
Write Useful Books Summary
Write Useful Books 88%
The product-design method that turns nonfiction books into recommendations, not just purchases.
by Rob Fitzpatrick 2021
4.54
769 ratings
📐 Book Design Thinking🔄 Lean Publishing🔁 Recommendation Loops
YouTube Secrets
by Sean Cannell • 2022
Zero subscribers, one weekly video: the YouTube playbook for building an audience that pays.
4.02
2k+
🎥 Video Marketing✍️ Content Creation💡 Creator Economy
YouTube Secrets Summary
YouTube Secrets 88%
Zero subscribers, one weekly video: the YouTube playbook for building an audience that pays.
by Sean Cannell 2022
4.02
2k+ ratings
🎥 Video Marketing✍️ Content Creation💡 Creator Economy
You Need PR
by Jenna Guarneri • 2022
Brand identity first, coverage second: a PR system for startups that don't have an agency budget.
4.28
18
🗞️ Public Relations🚀 Startup Marketing🏗️ Brand Building
You Need PR Summary
You Need PR 88%
Brand identity first, coverage second: a PR system for startups that don't have an agency budget.
by Jenna Guarneri 2022
4.28
18 ratings
🗞️ Public Relations🚀 Startup Marketing🏗️ Brand Building
Streetfight
by Janette Sadik-Khan • 2016
Paint, data, and political nerve: beating the car-first status quo.
4.26
2k+
🛣️ Street Design🎨 Tactical Urbanism🌳 Public Space
Streetfight Summary
Streetfight 88%
Paint, data, and political nerve: beating the car-first status quo.
by Janette Sadik-Khan 2016
4.26
2k+ ratings
🛣️ Street Design🎨 Tactical Urbanism🌳 Public Space
Become A Better Business Blogger in 30 Days!
by Sarah Arrow • 2014
The 30-day challenge that turns sporadic business blogging into a consistent source of leads.
3.49
51
🎯 Content Marketing✍️ Blogging How-To📅 Editorial Strategy
Become A Better Business Blogger in 30 Days! Summary
Become A Better Business Blogger in 30 Days! 88%
The 30-day challenge that turns sporadic business blogging into a consistent source of leads.
by Sarah Arrow 2014
3.49
51 ratings
🎯 Content Marketing✍️ Blogging How-To📅 Editorial Strategy
Success Secrets of the Social Media Marketing Superstars
by Mitch Meyerson • 2010
Authenticity over promotion: how the first wave of social media marketers built audiences that buy.
3.00
1
📱 Social Media Marketing💻 Digital Marketing📝 Content Marketing
Success Secrets of the Social Media Marketing Superstars Summary
Success Secrets of the Social Media Marketing Superstars 88%
Authenticity over promotion: how the first wave of social media marketers built audiences that buy.
by Mitch Meyerson 2010
3.00
1 ratings
📱 Social Media Marketing💻 Digital Marketing📝 Content Marketing
The Wealth of Networks
by Yochai Benkler • 2006
Free, voluntary collaboration now rivals the firm, upending the old rules of economy and democracy.
3.96
2k+
🌐 Digital Commons👥 Mass Collaboration💻 Open Source Culture
The Wealth of Networks Summary
The Wealth of Networks 88%
Free, voluntary collaboration now rivals the firm, upending the old rules of economy and democracy.
by Yochai Benkler 2006
3.96
2k+ ratings
🌐 Digital Commons👥 Mass Collaboration💻 Open Source Culture
14 Habits of Highly Productive Developers
by Zeno Rocha • 2020
Fourteen habits for developers who want to stop sprinting and start compounding.
4.00
723
🖥️ Software Engineering💼 Software Careers🧱 Code Craftsmanship
14 Habits of Highly Productive Developers Summary
14 Habits of Highly Productive Developers 88%
Fourteen habits for developers who want to stop sprinting and start compounding.
by Zeno Rocha 2020
4.00
723 ratings
🖥️ Software Engineering💼 Software Careers🧱 Code Craftsmanship
The Network State
by Balaji S. Srinivasan • 2022
Startup companies become unicorns. What if startup communities become countries?
3.92
1k+
🚀 Startup Societies🌐 Digital Sovereignty⚖️ Moral Innovation
The Network State Summary
The Network State 88%
Startup companies become unicorns. What if startup communities become countries?
by Balaji S. Srinivasan 2022
3.92
1k+ ratings
🚀 Startup Societies🌐 Digital Sovereignty⚖️ Moral Innovation
Crowdsourcing for Filmmakers
by Richard Botto • 2017
Money isn't the first ask. Build a crowd, earn their trust, then launch your campaign.
4.40
15
🎬 Indie Filmmaking💰 Crowdfunding Strategy📣 Audience Building
Crowdsourcing for Filmmakers Summary
Crowdsourcing for Filmmakers 88%
Money isn't the first ask. Build a crowd, earn their trust, then launch your campaign.
by Richard Botto 2017
4.40
15 ratings
🎬 Indie Filmmaking💰 Crowdfunding Strategy📣 Audience Building
Create Your Writer Platform
by Chuck Sambuchino • 2012
Your book deal depends less on your manuscript and more on the audience you bring to the table.
4.07
356
🏗️ Author Platform📕 Book Marketing📣 Audience Building
Create Your Writer Platform Summary
Create Your Writer Platform 88%
Your book deal depends less on your manuscript and more on the audience you bring to the table.
by Chuck Sambuchino 2012
4.07
356 ratings
🏗️ Author Platform📕 Book Marketing📣 Audience Building
What Would Google Do?
by Jeff Jarvis • 2009
The internet's most successful company wrote a playbook, and it has nothing to do with search.
3.87
11k+
🌐 Internet Business🏗️ Platform Economics🔓 Open Systems
What Would Google Do? Summary
What Would Google Do? 88%
The internet's most successful company wrote a playbook, and it has nothing to do with search.
by Jeff Jarvis 2009
3.87
11k+ ratings
🌐 Internet Business🏗️ Platform Economics🔓 Open Systems
Hook Point
by Brendan Kane • 2020
Three seconds to grab attention before the scroll. A system for hooks that actually stop thumbs.
3.49
1k+
🖥️ Digital Marketing👤 Personal Branding👁️ Attention Economics
Hook Point Summary
Hook Point 88%
Three seconds to grab attention before the scroll. A system for hooks that actually stop thumbs.
by Brendan Kane 2020
3.49
1k+ ratings
🖥️ Digital Marketing👤 Personal Branding👁️ Attention Economics
Rework
by Jason Fried • 2010
Business plans are guesses, meetings destroy focus, and waiting to launch is a trap.
3.97
176k+
🚀 Bootstrapping🔧 Lean Methodology✂️ Minimalist Business
Rework Summary
Rework 88%
Business plans are guesses, meetings destroy focus, and waiting to launch is a trap.
by Jason Fried 2010
3.97
176k+ ratings
🚀 Bootstrapping🔧 Lean Methodology✂️ Minimalist Business
Killing Marketing
by Joe Pulizzi • 2013
The smartest brands no longer rent attention. They own audiences and charge for access instead.
3.90
232
📝 Content Marketing👥 Audience Building🎯 Marketing Strategy
Killing Marketing Summary
Killing Marketing 88%
The smartest brands no longer rent attention. They own audiences and charge for access instead.
by Joe Pulizzi 2013
3.90
232 ratings
📝 Content Marketing👥 Audience Building🎯 Marketing Strategy
Wordpress in a week
by Zak Cagaros • 2014
Launch a custom WordPress site in a week: the step-by-step blueprint for non-coders.
3.46
63
🌐 Website Building🖥️ Wordpress For Beginners🧩 No-Code Development
Wordpress in a week Summary
Wordpress in a week 88%
Launch a custom WordPress site in a week: the step-by-step blueprint for non-coders.
by Zak Cagaros 2014
3.46
63 ratings
🌐 Website Building🖥️ Wordpress For Beginners🧩 No-Code Development
Tactical Urbanism
by Mike Lydon • 2014
How to hack your city with paint, planters, and pop-up parks, and prove change is possible now.
3.99
315
🛠️ Diy Urbanism🎨 Creative Placemaking🏗️ Pop-Up Urbanism
Tactical Urbanism Summary
Tactical Urbanism 88%
How to hack your city with paint, planters, and pop-up parks, and prove change is possible now.
by Mike Lydon 2014
3.99
315 ratings
🛠️ Diy Urbanism🎨 Creative Placemaking🏗️ Pop-Up Urbanism
Bold
by Peter H. Diamandis • 2015
Tech that doubles in power yearly is creating billion-dollar openings. Here is the playbook.
3.97
10k+
📈 Exponential Growth🔮 Future Forecasting🎯 Audacious Goals
Bold Summary
Bold 88%
Tech that doubles in power yearly is creating billion-dollar openings. Here is the playbook.
by Peter H. Diamandis 2015
3.97
10k+ ratings
📈 Exponential Growth🔮 Future Forecasting🎯 Audacious Goals
The New Relationship Marketing
by Mari Smith • 2011
Building a loyal online community that pays. It starts with soft skills, not another post.
3.82
140
📱 Social Media Marketing🏘️ Community Building📝 Content Strategy
The New Relationship Marketing Summary
The New Relationship Marketing 88%
Building a loyal online community that pays. It starts with soft skills, not another post.
by Mari Smith 2011
3.82
140 ratings
📱 Social Media Marketing🏘️ Community Building📝 Content Strategy
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⭐
⭐
⭐
We have a special gift for you
Open
38% OFF
DISCOUNT FOR YOU
⭐
⭐
⭐
$79.99
$49.99/year
only $4.16 per month
Continue
2 taps to start, super easy to cancel