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🎯 Audience Design

The art and science of crafting content, products, or experiences with a specific audience in mind, ensuring every choice serves the people you're trying to reach.
Optimize
by Lee Odden • 2012
Optimize for Google and for humans simultaneously: the integrated playbook that ends the tug-of-war.
3.78
264
🎯 Content Marketing📱 Social Media Marketing🔍 Organic Search
Optimize Summary
Optimize 89%
Optimize for Google and for humans simultaneously: the integrated playbook that ends the tug-of-war.
by Lee Odden 2012
3.78
264 ratings
🎯 Content Marketing📱 Social Media Marketing🔍 Organic Search
The Power of Visual Storytelling
by Ekaterina Walter • 2014
The brain reads pictures 60,000 times faster than words. How to make your marketing stick.
3.67
287
📋 Content Marketing📱 Social Media Platforms📖 Brand Storytelling
The Power of Visual Storytelling Summary
The Power of Visual Storytelling 88%
The brain reads pictures 60,000 times faster than words. How to make your marketing stick.
by Ekaterina Walter 2014
3.67
287 ratings
📋 Content Marketing📱 Social Media Platforms📖 Brand Storytelling
Resonate
by Nancy Duarte • 2010
Make your audience the hero of a mythic journey, and a talk becomes a movement.
4.11
6k+
🎤 Public Speaking🎨 Visual Storytelling📈 Storytelling In Business
Resonate Summary
Resonate 88%
Make your audience the hero of a mythic journey, and a talk becomes a movement.
by Nancy Duarte 2010
4.11
6k+ ratings
🎤 Public Speaking🎨 Visual Storytelling📈 Storytelling In Business
Beyond Bullet Points
by Cliff Atkinson • 2005
Why bullet slides fail: a story framework that works with how the brain learns.
3.70
682
📽️ Presentation Design💼 Business Communication📖 Storytelling
Beyond Bullet Points Summary
Beyond Bullet Points 88%
Why bullet slides fail: a story framework that works with how the brain learns.
by Cliff Atkinson 2005
3.70
682 ratings
📽️ Presentation Design💼 Business Communication📖 Storytelling
Jab, Jab, Jab, Right Hook
by Gary Vaynerchuk • 2013
Give value long before you sell, and make every post feel native to its platform.
3.95
9k+
📲 Social Media Marketing📋 Content Strategy📖 Brand Storytelling
Jab, Jab, Jab, Right Hook Summary
Jab, Jab, Jab, Right Hook 88%
Give value long before you sell, and make every post feel native to its platform.
by Gary Vaynerchuk 2013
3.95
9k+ ratings
📲 Social Media Marketing📋 Content Strategy📖 Brand Storytelling
Content Chemistry
by Andy Crestodina • 2012
A visual playbook for turning your blog into a customer magnet, from search to email.
4.10
118
📣 Content Marketing🗺️ Content Strategy🔍 Seo Strategies
Content Chemistry Summary
Content Chemistry 88%
A visual playbook for turning your blog into a customer magnet, from search to email.
by Andy Crestodina 2012
4.10
118 ratings
📣 Content Marketing🗺️ Content Strategy🔍 Seo Strategies
Content Design
by Sarah Richards • 2017
Stop writing, start designing: a research-first way to make content that users actually need.
4.31
734
🗂️ Content Strategy✍️ Ux Writing🔍 User Research
Content Design Summary
Content Design 88%
Stop writing, start designing: a research-first way to make content that users actually need.
by Sarah Richards 2017
4.31
734 ratings
🗂️ Content Strategy✍️ Ux Writing🔍 User Research
Paid Attention
by Faris Yakob • 2015
Brands used to buy attention. Now they must earn it with myth, emotion, and ideas people share.
3.86
224
📢 Advertising Strategy🏗️ Brand Building⏳ Attention Economics
Paid Attention Summary
Paid Attention 88%
Brands used to buy attention. Now they must earn it with myth, emotion, and ideas people share.
by Faris Yakob 2015
3.86
224 ratings
📢 Advertising Strategy🏗️ Brand Building⏳ Attention Economics
Discursive Design
by Bruce M. Tharp • 2019
What if your toaster had an opinion? A field guide to design that argues.
4.36
25
🧠 Design Theory🔮 Speculative Design🔬 Design Research
Discursive Design Summary
Discursive Design 88%
What if your toaster had an opinion? A field guide to design that argues.
by Bruce M. Tharp 2019
4.36
25 ratings
🧠 Design Theory🔮 Speculative Design🔬 Design Research
Creating a Brand Identity
by Catharine Slade-Brooking • 2016
Turn a logo into a promise: the research, strategy, and psychology every brand designer needs.
3.99
307
🧱 Brand Identity Design🧠 Consumer Psychology👁️ Visual Communication
Creating a Brand Identity Summary
Creating a Brand Identity 88%
Turn a logo into a promise: the research, strategy, and psychology every brand designer needs.
by Catharine Slade-Brooking 2016
3.99
307 ratings
🧱 Brand Identity Design🧠 Consumer Psychology👁️ Visual Communication
Design Is Storytelling
by Ellen Lupton • 2017
Great design is storytelling: shaping choices, mapping emotions, and turning users into heroes.
3.96
2k+
🧠 Design Thinking📖 Narrative Design❤️ Emotional Design
Design Is Storytelling Summary
Design Is Storytelling 88%
Great design is storytelling: shaping choices, mapping emotions, and turning users into heroes.
by Ellen Lupton 2017
3.96
2k+ ratings
🧠 Design Thinking📖 Narrative Design❤️ Emotional Design
Articulating Design Decisions
by Tom Greever • 2015
Designing is easy. Explaining your choices to skeptical stakeholders is the real job.
4.14
2k+
🖥️ Ux Design🤝 Stakeholder Management💬 Persuasive Communication
Articulating Design Decisions Summary
Articulating Design Decisions 88%
Designing is easy. Explaining your choices to skeptical stakeholders is the real job.
by Tom Greever 2015
4.14
2k+ ratings
🖥️ Ux Design🤝 Stakeholder Management💬 Persuasive Communication
The Brand Flip
by Marty Neumeier • 2015
The internet handed customers the controls. Most companies still haven't noticed who's driving.
4.30
673
🎯 Brand Strategy✨ Customer Experience🎨 Design Thinking
The Brand Flip Summary
The Brand Flip 88%
The internet handed customers the controls. Most companies still haven't noticed who's driving.
by Marty Neumeier 2015
4.30
673 ratings
🎯 Brand Strategy✨ Customer Experience🎨 Design Thinking
Platform
by Michael Hyatt • 2012
The exact playbook for building an online platform from scratch: a blog that fuels a career.
4.16
13k+
🌐 Personal Branding📱 Social Media Marketing📝 Blogging
Platform Summary
Platform 88%
The exact playbook for building an online platform from scratch: a blog that fuels a career.
by Michael Hyatt 2012
4.16
13k+ ratings
🌐 Personal Branding📱 Social Media Marketing📝 Blogging
Hertzian Tales
by Anthony Dunne • 1999
Electronic objects are behavioral scripts and portals to a hidden electromagnetic world.
4.26
125
🔮 Critical Design📦 Poetics Of Objects👆 Aesthetics Of Use
Hertzian Tales Summary
Hertzian Tales 88%
Electronic objects are behavioral scripts and portals to a hidden electromagnetic world.
by Anthony Dunne 1999
4.26
125 ratings
🔮 Critical Design📦 Poetics Of Objects👆 Aesthetics Of Use
Killing Marketing
by Joe Pulizzi • 2013
The smartest brands no longer rent attention. They own audiences and charge for access instead.
3.90
232
📝 Content Marketing👥 Audience Building🎯 Marketing Strategy
Killing Marketing Summary
Killing Marketing 88%
The smartest brands no longer rent attention. They own audiences and charge for access instead.
by Joe Pulizzi 2013
3.90
232 ratings
📝 Content Marketing👥 Audience Building🎯 Marketing Strategy
The Design of Everyday Things
by Donald A. Norman • 1988
Why you can't figure out a simple door: the design classic that blames objects, not people.
4.15
48k+
🖥️ User Experience📐 Product Design🧠 Design Psychology
The Design of Everyday Things Summary
The Design of Everyday Things 88%
Why you can't figure out a simple door: the design classic that blames objects, not people.
by Donald A. Norman 1988
4.15
48k+ ratings
🖥️ User Experience📐 Product Design🧠 Design Psychology
The Substance of Style
by Virginia Postrel • 2003
The sensory qualities of things now rival price and performance as economic forces.
3.49
527
🏗️ Design Economy🛍️ Consumer Aesthetics⚙️ Form And Function
The Substance of Style Summary
The Substance of Style 88%
The sensory qualities of things now rival price and performance as economic forces.
by Virginia Postrel 2003
3.49
527 ratings
🏗️ Design Economy🛍️ Consumer Aesthetics⚙️ Form And Function
You're My Favorite Client
by Mike Monteiro • 2014
Stop saying 'make the logo bigger' and learn what to ask for instead.
4.26
446
🗂️ Design Management🤝 Working With Creatives💬 Design Feedback
You're My Favorite Client Summary
You're My Favorite Client 88%
Stop saying 'make the logo bigger' and learn what to ask for instead.
by Mike Monteiro 2014
4.26
446 ratings
🗂️ Design Management🤝 Working With Creatives💬 Design Feedback
Brand Thinking and Other Noble Pursuits
by Debbie Millman • 2011
Brands are modern myths. The world's best designers reveal how they shape identity and culture.
3.85
886
📈 Brand Strategy🧠 Consumer Psychology🎨 Design Thinking
Brand Thinking and Other Noble Pursuits Summary
Brand Thinking and Other Noble Pursuits 88%
Brands are modern myths. The world's best designers reveal how they shape identity and culture.
by Debbie Millman 2011
3.85
886 ratings
📈 Brand Strategy🧠 Consumer Psychology🎨 Design Thinking
The Elements of Content Strategy
by Erin Kissane • 2011
Great web content does not just happen. The discipline, workflow, and standards for planning it.
3.73
2k+
🧩 Content Strategy📝 Web Writing🧑‍💻 User-Centered Design
The Elements of Content Strategy Summary
The Elements of Content Strategy 88%
Great web content does not just happen. The discipline, workflow, and standards for planning it.
by Erin Kissane 2011
3.73
2k+ ratings
🧩 Content Strategy📝 Web Writing🧑‍💻 User-Centered Design
Designing Experiences
by J Robert Rossman • 2019
Turn any interaction into a journey: a design system from first anticipation to final memory.
3.97
159
🎨 Experience Design💡 Design Thinking🗺️ Journey Mapping
Designing Experiences Summary
Designing Experiences 88%
Turn any interaction into a journey: a design system from first anticipation to final memory.
by J Robert Rossman 2019
3.97
159 ratings
🎨 Experience Design💡 Design Thinking🗺️ Journey Mapping
User Friendly
by Cliff Kuang • 2019
Effortless design was forged by war, marketing, and psychology, and its ease hides a cost.
4.13
3k+
📜 Design History🖥️ User Experience🧠 Human Factors
User Friendly Summary
User Friendly 88%
Effortless design was forged by war, marketing, and psychology, and its ease hides a cost.
by Cliff Kuang 2019
4.13
3k+ ratings
📜 Design History🖥️ User Experience🧠 Human Factors
Bottlenecks
by David C. Evans • 2017
Why users ignore you: invisible psychological filters that every digital product must survive.
4.14
175
🎨 Ux Design🧠 Cognitive Psychology🧬 Memetic Theory
Bottlenecks Summary
Bottlenecks 88%
Why users ignore you: invisible psychological filters that every digital product must survive.
by David C. Evans 2017
4.14
175 ratings
🎨 Ux Design🧠 Cognitive Psychology🧬 Memetic Theory
Content Inc.
by Joe Pulizzi • 2015
Build the audience first. The product comes later: six steps to a content business.
3.96
1k+
📝 Content Entrepreneurship👥 Audience Building📋 Content Strategy
Content Inc. Summary
Content Inc. 88%
Build the audience first. The product comes later: six steps to a content business.
by Joe Pulizzi 2015
3.96
1k+ ratings
📝 Content Entrepreneurship👥 Audience Building📋 Content Strategy
Decoding the New Consumer Mind
by Kit Yarrow • 2014
The consumer brain after digital: distracted, mistrustful, novelty-obsessed. How to win sales now.
3.76
325
🧠 Consumer Psychology📱 Digital Marketing❤️ Emotional Branding
Decoding the New Consumer Mind Summary
Decoding the New Consumer Mind 88%
The consumer brain after digital: distracted, mistrustful, novelty-obsessed. How to win sales now.
by Kit Yarrow 2014
3.76
325 ratings
🧠 Consumer Psychology📱 Digital Marketing❤️ Emotional Branding
Good Services
by Lou Downe • 2020
Your service assumes a normal user. That user doesn't exist. The design rules that work anyway.
4.29
891
🧩 Service Design🤲 Human-Centered Design♿ Inclusive Design
Good Services Summary
Good Services 88%
Your service assumes a normal user. That user doesn't exist. The design rules that work anyway.
by Lou Downe 2020
4.29
891 ratings
🧩 Service Design🤲 Human-Centered Design♿ Inclusive Design
Presentation Zen
by Garr Reynolds • 2007
A presentation is a documentary, not a document. Strip it down to story, image, and space.
4.05
15k+
🎨 Presentation Design🎤 Public Speaking📖 Storytelling In Business
Presentation Zen Summary
Presentation Zen 88%
A presentation is a documentary, not a document. Strip it down to story, image, and space.
by Garr Reynolds 2007
4.05
15k+ ratings
🎨 Presentation Design🎤 Public Speaking📖 Storytelling In Business
Got Your Attention?
by Sam Horn • 2015
Curiosity beats credentials. Open any conversation so people lean in and ask for more.
3.92
250
💼 Business Communication👁️ Attention Economics👋 First Impressions
Got Your Attention? Summary
Got Your Attention? 88%
Curiosity beats credentials. Open any conversation so people lean in and ask for more.
by Sam Horn 2015
3.92
250 ratings
💼 Business Communication👁️ Attention Economics👋 First Impressions
Speculative Everything
by Anthony Dunne • 2013
Most design fixes problems. This design invents fictional worlds to test-drive better ones.
4.12
999
🧐 Design Criticism🔮 Futures Thinking⚙️ Technology Studies
Speculative Everything Summary
Speculative Everything 88%
Most design fixes problems. This design invents fictional worlds to test-drive better ones.
by Anthony Dunne 2013
4.12
999 ratings
🧐 Design Criticism🔮 Futures Thinking⚙️ Technology Studies
Content Strategy for Mobile
by Karen Mcgrane • 2012
One content source, every device, no separate mobile site. Here is how to build it.
4.01
468
📋 Content Strategy🔄 Responsive Design🗺️ Information Architecture
Content Strategy for Mobile Summary
Content Strategy for Mobile 88%
One content source, every device, no separate mobile site. Here is how to build it.
by Karen Mcgrane 2012
4.01
468 ratings
📋 Content Strategy🔄 Responsive Design🗺️ Information Architecture
This Is Service Design Thinking
by Marc Stickdorn • 2010
Services often fail because no one designed them. This book fixes that.
3.98
2k+
🎨 Service Design💡 Design Thinking🔍 User Research
This Is Service Design Thinking Summary
This Is Service Design Thinking 88%
Services often fail because no one designed them. This book fixes that.
by Marc Stickdorn 2010
3.98
2k+ ratings
🎨 Service Design💡 Design Thinking🔍 User Research
Well-Designed
by Jon Kolko • 2014
The best products win on emotion, not features. How to design with empathy instead of assumptions.
3.89
512
📐 Product Design🧩 User Experience📋 Product Management
Well-Designed Summary
Well-Designed 88%
The best products win on emotion, not features. How to design with empathy instead of assumptions.
by Jon Kolko 2014
3.89
512 ratings
📐 Product Design🧩 User Experience📋 Product Management
Presentation Zen Design
by Garr Reynolds • 2009
Slides packed with text bore audiences. Better visuals, type, and space make them pay attention.
4.19
2k+
🖥️ Presentation Design🎬 Visual Storytelling📊 Data Visualization
Presentation Zen Design Summary
Presentation Zen Design 88%
Slides packed with text bore audiences. Better visuals, type, and space make them pay attention.
by Garr Reynolds 2009
4.19
2k+ ratings
🖥️ Presentation Design🎬 Visual Storytelling📊 Data Visualization
Clicks, Bricks & Brands
by Martin Lindstrom • 2001
Earning the loyalty of a $300 billion generation that decides what the whole family buys.
4.15
20
🧒 Youth Marketing🏢 Brand Management👃 Sensory Marketing
Clicks, Bricks & Brands Summary
Clicks, Bricks & Brands 88%
Earning the loyalty of a $300 billion generation that decides what the whole family buys.
by Martin Lindstrom 2001
4.15
20 ratings
🧒 Youth Marketing🏢 Brand Management👃 Sensory Marketing
The Youtube Formula
by Derral Eves • 2021
What the YouTube algorithm really rewards, and the data that shows you exactly what to make.
4.09
996
🎬 Youtube Marketing💰 Creator Economy🧠 Social Media Algorithms
The Youtube Formula Summary
The Youtube Formula 87%
What the YouTube algorithm really rewards, and the data that shows you exactly what to make.
by Derral Eves 2021
4.09
996 ratings
🎬 Youtube Marketing💰 Creator Economy🧠 Social Media Algorithms
Made to Stick (Chapter 4
by Chip Heath • 2008
Your expertise blinds you to what audiences miss. Sticky ideas follow six teachable instincts.
4.21
126
🧠 Cognitive Biases📖 Business Storytelling💬 Memorable Messaging
Made to Stick (Chapter 4 Summary
Made to Stick (Chapter 4 87%
Your expertise blinds you to what audiences miss. Sticky ideas follow six teachable instincts.
by Chip Heath 2008
4.21
126 ratings
🧠 Cognitive Biases📖 Business Storytelling💬 Memorable Messaging
Filterworld
by Kyle Chayka • 2024
Your Netflix queue reshapes what artists make: the global aesthetic is now algorithm-friendly.
3.62
5k+
🔄 Algorithmic Curation🏛️ Cultural Homogenization👀 Attention Economy
Filterworld Summary
Filterworld 87%
Your Netflix queue reshapes what artists make: the global aesthetic is now algorithm-friendly.
by Kyle Chayka 2024
3.62
5k+ ratings
🔄 Algorithmic Curation🏛️ Cultural Homogenization👀 Attention Economy
Information Is Beautiful
by David McCandless • 2001
Concept is the secret: why a simple, clever data drawing can reveal more than a supercomputer.
4.12
4k+
📊 Data Visualization🎨 Data Art👁️ Visual Literacy
Information Is Beautiful Summary
Information Is Beautiful 87%
Concept is the secret: why a simple, clever data drawing can reveal more than a supercomputer.
by David McCandless 2001
4.12
4k+ ratings
📊 Data Visualization🎨 Data Art👁️ Visual Literacy
Community Building on the Web
by Amy Jo Kim • 1999
Nine design rules for online communities that earn trust and grow more intimate, not less.
3.68
101
🏘️ Community Management🎨 Community Design🔄 Membership Models
Community Building on the Web Summary
Community Building on the Web 87%
Nine design rules for online communities that earn trust and grow more intimate, not less.
by Amy Jo Kim 1999
3.68
101 ratings
🏘️ Community Management🎨 Community Design🔄 Membership Models
Captivology
by Ben Parr • 2015
Your audience is scrolling. Seven psychological triggers that stop thumbs and earn real minutes.
3.79
391
👁 Attention Economy📊 Marketing Psychology🧠 Behavioral Economics
Captivology Summary
Captivology 87%
Your audience is scrolling. Seven psychological triggers that stop thumbs and earn real minutes.
by Ben Parr 2015
3.79
391 ratings
👁 Attention Economy📊 Marketing Psychology🧠 Behavioral Economics
Storytelling for User Experience
by Whitney Quesenbery • 2010
Data alone doesn't persuade. Turn user research into stories that align teams and drive design.
3.75
505
🖥️ Ux Design📖 Storytelling In Design🔍 Design Research
Storytelling for User Experience Summary
Storytelling for User Experience 87%
Data alone doesn't persuade. Turn user research into stories that align teams and drive design.
by Whitney Quesenbery 2010
3.75
505 ratings
🖥️ Ux Design📖 Storytelling In Design🔍 Design Research
Emotional Design
by Donald A. Norman • 2003
Your brain processes beauty before conscious thought, and good looks make things easier to use.
3.95
6k+
🧠 Design Psychology🎨 Aesthetics And Usability🖱️ Interaction Design
Emotional Design Summary
Emotional Design 87%
Your brain processes beauty before conscious thought, and good looks make things easier to use.
by Donald A. Norman 2003
3.95
6k+ ratings
🧠 Design Psychology🎨 Aesthetics And Usability🖱️ Interaction Design
The Content Code
by Mark W. Schaefer • 2015
The content flood means yours goes unseen. Six strategies for getting it shared and trusted.
3.83
339
🔥 Content Marketing📉 Attention Economics🔗 Social Sharing
The Content Code Summary
The Content Code 87%
The content flood means yours goes unseen. Six strategies for getting it shared and trusted.
by Mark W. Schaefer 2015
3.83
339 ratings
🔥 Content Marketing📉 Attention Economics🔗 Social Sharing
Ogilvy on Advertising in the Digital Age
by Miles Young • 2019
Digital is a channel, not a discipline. The advertising laws that built Ogilvy still apply.
3.59
268
📱 Digital Marketing📊 Advertising Strategy🏗️ Brand Building
Ogilvy on Advertising in the Digital Age Summary
Ogilvy on Advertising in the Digital Age 87%
Digital is a channel, not a discipline. The advertising laws that built Ogilvy still apply.
by Miles Young 2019
3.59
268 ratings
📱 Digital Marketing📊 Advertising Strategy🏗️ Brand Building
Unthinking
by Harry Beckwith • 2011
What really makes consumers buy: the invisible forces no focus group will ever reveal.
3.46
355
🧠 Consumer Psychology📊 Behavioral Economics🏗️ Brand Building
Unthinking Summary
Unthinking 87%
What really makes consumers buy: the invisible forces no focus group will ever reveal.
by Harry Beckwith 2011
3.46
355 ratings
🧠 Consumer Psychology📊 Behavioral Economics🏗️ Brand Building
Managing Content Marketing
by Robert Rose • 2011
A story framework that turns your brand into a magnet for subscribers, not just viewers.
3.78
153
📄 Content Marketing📖 Brand Storytelling🎯 Buyer Personas
Managing Content Marketing Summary
Managing Content Marketing 87%
A story framework that turns your brand into a magnet for subscribers, not just viewers.
by Robert Rose 2011
3.78
153 ratings
📄 Content Marketing📖 Brand Storytelling🎯 Buyer Personas
How to use graphic design to sell things, explain things, make things look better, make people laugh, make people cry, and (every once in a while) change the world
by Michael Bierut • 2015
Great logos aren't born from blank slates but from ugly constraints and stubborn clients.
4.32
1k+
✏️ Graphic Design🏷️ Brand Identity🤝 Client Relationships
How to use graphic design to sell things, explain things, make things look better, make people laugh, make people cry, and (every once in a while) change the world Summary
How to use graphic design to sell things, explain things, make things look better, make people laugh, make people cry, and (every once in a while) change the world 87%
Great logos aren't born from blank slates but from ugly constraints and stubborn clients.
by Michael Bierut 2015
4.32
1k+ ratings
✏️ Graphic Design🏷️ Brand Identity🤝 Client Relationships
F#ck Content Marketing
by Randy Frisch • 2019
60% of B2B content goes unused. The fix: design the experience, not just the asset.
3.74
152
📝 Content Marketing🏢 B2b Marketing🗺️ Content Strategy
F#ck Content Marketing Summary
F#ck Content Marketing 87%
60% of B2B content goes unused. The fix: design the experience, not just the asset.
by Randy Frisch 2019
3.74
152 ratings
📝 Content Marketing🏢 B2b Marketing🗺️ Content Strategy
Crowdsourcing for Filmmakers
by Richard Botto • 2017
Money isn't the first ask. Build a crowd, earn their trust, then launch your campaign.
4.40
15
🎬 Indie Filmmaking💰 Crowdfunding Strategy📣 Audience Building
Crowdsourcing for Filmmakers Summary
Crowdsourcing for Filmmakers 87%
Money isn't the first ask. Build a crowd, earn their trust, then launch your campaign.
by Richard Botto 2017
4.40
15 ratings
🎬 Indie Filmmaking💰 Crowdfunding Strategy📣 Audience Building
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