Design

Skvělý design formuje každý aspekt našeho světa, od digitálních rozhraní, která denně používáme, po kreativní procesy, které pohánějí inovace a řešení problémů. Tyto knihy zkoumají principy, metodologie a transformační sílu designového myšlení napříč obory a nabízejí praktické rámce a inspiraci pro vytváření intuitivnějších, smysluplnějších a na člověka zaměřených řešení.

Design Shrnutí knih

Steve Jobs

od Walter Isaacson • 2011

Jobs handpicked his biographer while dying. The result won't separate the genius from the cruelty.

4.16

1 000 000+

Biografie

Podnikání

Technologie

Imerzivní

Steve Jobs

Jobs handpicked his biographer while dying. The result won't separate the genius from the cruelty.

od Walter Isaacson 2011 630 stran

4.16

1 000 000+ hodnocení

Biografie

Podnikání

Technologie

Lean Startup

od Eric Ries • 2011

The method that discovers what customers will pay for before you build the product.

4.11

300 000+

Podnikání

Management

Imerzivní

Lean Startup

The method that discovers what customers will pay for before you build the product.

od Eric Ries 2011 299 stran

4.11

300 000+ hodnocení

Podnikání

Management

Hooked

od Nir Eyal • 2013

The psychology behind every habit-forming app, distilled into a four-step product design cycle.

4.12

50 000+

Podnikání

Design

Technologie

Imerzivní

Hooked

The psychology behind every habit-forming app, distilled into a four-step product design cycle.

od Nir Eyal 2013 154 stran

4.12

50 000+ hodnocení

Podnikání

Design

Technologie

Kraď jako umělec

od Austin Kleon • 2012

Steal from a hundred heroes, start before you're ready, and let your flaws become your style.

3.96

300 000+

Umění

Osobní rozvoj

Creativity

Imerzivní

Kraď jako umělec

Steal from a hundred heroes, start before you're ready, and let your flaws become your style.

od Austin Kleon 2012 174 stran

3.96

300 000+ hodnocení

Umění

Osobní rozvoj

Creativity

Purple Cow, New Edition

od Seth Godin • 2009

Mass advertising is dying. The one strategy left: build things people cannot stop talking about.

3.78

56 000+

Podnikání

Osobní rozvoj

Imerzivní

Purple Cow, New Edition

Mass advertising is dying. The one strategy left: build things people cannot stop talking about.

od Seth Godin 2009 172 stran

3.78

56 000+ hodnocení

Podnikání

Osobní rozvoj

Story

od Robert McKee • 1997

How to design the moments where expectations collide with reality and everything flips.

4.27

17 000+

Film

Psaní

Umění

Imerzivní

Story

How to design the moments where expectations collide with reality and everything flips.

od Robert McKee 1997 480 stran

4.27

17 000+ hodnocení

Film

Psaní

Umění

Thinking In Systems

od Donella H. Meadows • 2008

One hidden delay makes your thermostat swing wildly and drives business cycles too.

4.18

22 000+

Věda

Podnikání

Ekonomie

Imerzivní

Thinking In Systems

One hidden delay makes your thermostat swing wildly and drives business cycles too.

od Donella H. Meadows 2008 218 stran

4.18

22 000+ hodnocení

Věda

Podnikání

Ekonomie

Resonate

od Nancy Duarte • 2010

Make your audience the hero of a mythic journey, and a talk becomes a movement.

4.11

5 000+

Podnikání

Design

Leadership

Imerzivní

Resonate

Make your audience the hero of a mythic journey, and a talk becomes a movement.

od Nancy Duarte 2010 272 stran

4.11

5 000+ hodnocení

Podnikání

Design

Leadership

Refactoring UI

od Adam Wathan • 2018

Why developers build ugly interfaces, and the constraint system that fixes them.

4.65

2 000+

Design

Programování

Technologie

Imerzivní

Refactoring UI

Why developers build ugly interfaces, and the constraint system that fixes them.

od Adam Wathan 2018 252 stran

4.65

2 000+ hodnocení

Design

Programování

Technologie

The Visual Story

od Bruce Block • 2007

Stop guessing at visual impact. A system for making every frame serve your story deliberately.

4.30

500+

Film

Umění

Design

Imerzivní

The Visual Story

Stop guessing at visual impact. A system for making every frame serve your story deliberately.

od Bruce Block 2007 297 stran

4.30

500+ hodnocení

Film

Umění

Design

DataStory

od Nancy Duarte • 2019

Spreadsheets inform. Stories persuade. The blueprint for turning your analysis into a decision.

3.93

500+

Podnikání

Design

Leadership

Imerzivní

DataStory

Spreadsheets inform. Stories persuade. The blueprint for turning your analysis into a decision.

od Nancy Duarte 2019 240 stran

3.93

500+ hodnocení

Podnikání

Design

Leadership

Obviously Awesome

od April Dunford • 2019

Your product landed in the wrong market without you noticing. The step-by-step fix.

4.24

4 000+

Podnikání

Management

Imerzivní

Obviously Awesome

Your product landed in the wrong market without you noticing. The step-by-step fix.

od April Dunford 2019 204 stran

4.24

4 000+ hodnocení

Podnikání

Management

The Path of Least Resistance

od Robert Fritz • 1989

Problem solving oscillates. Creating resolves. Your underlying structure decides which you live.

4.06

1 000+

Osobní rozvoj

Psychologie

Imerzivní

The Path of Least Resistance

Problem solving oscillates. Creating resolves. Your underlying structure decides which you live.

od Robert Fritz 1989 320 stran

4.06

1 000+ hodnocení

Osobní rozvoj

Psychologie

The Illusion of Choice

od Richard Shotton • 2023

The cognitive shortcuts that steer purchases, each backed by experiment and ready to ship by Friday.

3.96

435

Psychologie

Podnikání

Ekonomie

Imerzivní

The Illusion of Choice

The cognitive shortcuts that steer purchases, each backed by experiment and ready to ship by Friday.

od Richard Shotton 2023 216 stran

3.96

435 hodnocení

Psychologie

Podnikání

Ekonomie

Time Wise

od Dr Amantha Imber • 2022

High performers rely on design, not discipline. Make the right choice the path of least resistance.

3.65

391

Osobní rozvoj

Podnikání

Psychologie

Imerzivní

Time Wise

High performers rely on design, not discipline. Make the right choice the path of least resistance.

od Dr Amantha Imber 2022 383 stran

3.65

391 hodnocení

Osobní rozvoj

Podnikání

Psychologie

Inside the Box

od David Epstein • 2026

The periodic table wasn't a dream; it was a publisher's deadline. What constraints unlock.

3.95

1 000+

Psychologie

Podnikání

Osobní rozvoj

Imerzivní

Inside the Box

The periodic table wasn't a dream; it was a publisher's deadline. What constraints unlock.

od David Epstein 2026 304 stran

3.95

1 000+ hodnocení

Psychologie

Podnikání

Osobní rozvoj

Čistý kód

od Robert C. Martin • 2007

Reading code dominates a developer's day; these rules keep your colleagues from cursing your name.

4.35

23 000+

Programování

Informatika

Technologie

Čistý kód

Reading code dominates a developer's day; these rules keep your colleagues from cursing your name.

od Robert C. Martin 2007 464 stran

4.35

23 000+ hodnocení

Programování

Informatika

Technologie

Made to Stick

od Chip Heath • 2007

The gap between a forgotten memo and an urban legend is six teachable traits.

3.98

100 000+

Podnikání

Psychologie

Osobní rozvoj

Made to Stick

The gap between a forgotten memo and an urban legend is six teachable traits.

od Chip Heath 2007 291 stran

3.98

100 000+ hodnocení

Podnikání

Psychologie

Osobní rozvoj

Design pro každý den

od Donald A. Norman • 1988

Why you can't figure out a simple door: the design classic that blames objects, not people.

4.15

48 000+

Design

Psychologie

Podnikání

Design pro každý den

Why you can't figure out a simple door: the design classic that blames objects, not people.

od Donald A. Norman 1988 257 stran

4.15

48 000+ hodnocení

Design

Psychologie

Podnikání

Creativity, Inc.

od Ed Catmull • 2014

Success makes you blind to what kills creativity. A Pixar co-founder explains how to see it clearly.

4.2

100 000+

Podnikání

Leadership

Management

Imerzivní

Creativity, Inc.

Success makes you blind to what kills creativity. A Pixar co-founder explains how to see it clearly.

od Ed Catmull 2014 368 stran

4.2

100 000+ hodnocení

Podnikání

Leadership

Management

Lean Analytics

od Alistair Croll • 2013

Pick the right metric, ignore the rest: a stage-by-stage field guide to startup analytics.

4.11

8 000+

Podnikání

Management

Lean Analytics

Pick the right metric, ignore the rest: a stage-by-stage field guide to startup analytics.

od Alistair Croll 2013 440 stran

4.11

8 000+ hodnocení

Podnikání

Management

Storytelling s daty

od Cole Nussbaumer Knaflic • 2015

A repeatable process for turning messy spreadsheets into clear charts that drive action.

4.38

8 000+

Podnikání

Design

Věda

Storytelling s daty

A repeatable process for turning messy spreadsheets into clear charts that drive action.

od Cole Nussbaumer Knaflic 2015 288 stran

4.38

8 000+ hodnocení

Podnikání

Design

Věda

Masters of Doom

od David Kushner • 2003

Two coders, one lake house, and the game that turned office workers into after-hours warriors.

4.30

20 000+

Biografie

Historie

Hry

Masters of Doom

Two coders, one lake house, and the game that turned office workers into after-hours warriors.

od David Kushner 2003 368 stran

4.30

20 000+ hodnocení

Biografie

Historie

Hry

Marketing 4.0

od Philip Kotler • 2016

The classic marketing playbook, rewritten for when customers trust each other more than ads.

4.06

3 000+

Podnikání

Management

Technologie

Marketing 4.0

The classic marketing playbook, rewritten for when customers trust each other more than ads.

od Philip Kotler 2016 208 stran

4.06

3 000+ hodnocení

Podnikání

Management

Technologie

DotCom Secrets

od Russell Brunson • 2011

Giving away free products can triple your customers; the system that turns each one into $66.

4.23

6 000+

Podnikání

Osobní rozvoj

DotCom Secrets

Giving away free products can triple your customers; the system that turns each one into $66.

od Russell Brunson 2011 275 stran

4.23

6 000+ hodnocení

Podnikání

Osobní rozvoj

Continuous Discovery Habits

od Teresa Torres • 2021

Weekly customer interviews mapped to opportunities: the system that ships value, not features.

4.44

4 000+

Podnikání

Management

Design

Continuous Discovery Habits

Weekly customer interviews mapped to opportunities: the system that ships value, not features.

od Teresa Torres 2021 237 stran

4.44

4 000+ hodnocení

Podnikání

Management

Design

Building a Storybrand

od Donald Miller • 2017

Stop making your brand the hero. A story framework that clears the fog so customers buy.

4.26

26 000+

Podnikání

Psaní

Building a Storybrand

Stop making your brand the hero. A story framework that clears the fog so customers buy.

od Donald Miller 2017 240 stran

4.26

26 000+ hodnocení

Podnikání

Psaní

Running Lean

od Ash Maurya • 2012

A one-page model, a few uncomfortable customer conversations, and zero code until someone pays.

4.10

20 000+

Podnikání

Management

Running Lean

A one-page model, a few uncomfortable customer conversations, and zero code until someone pays.

od Ash Maurya 2012 367 stran

4.10

20 000+ hodnocení

Podnikání

Management

Empowered

od Marty Cagan • 2020

Stop telling your teams what to build. Give them problems to solve, then get out of the way.

4.25

3 000+

Podnikání

Leadership

Management

Empowered

Stop telling your teams what to build. Give them problems to solve, then get out of the way.

od Marty Cagan 2020 432 stran

4.25

3 000+ hodnocení

Podnikání

Leadership

Management

The Mom Test

od Rob Fitzpatrick • 2013

Everyone's lying about your business idea. Especially your mom. A method for getting real answers.

4.37

13 000+

Podnikání

Marketing

The Mom Test

Everyone's lying about your business idea. Especially your mom. A method for getting real answers.

od Rob Fitzpatrick 2013 138 stran

4.37

13 000+ hodnocení

Podnikání

Marketing

Inspired

od Marty Cagan • 2008

Why the best product teams don't take orders. They discover what customers need, fast.

4.23

25 000+

Podnikání

Technologie

Design

Inspired

Why the best product teams don't take orders. They discover what customers need, fast.

od Marty Cagan 2008 349 stran

4.23

25 000+ hodnocení

Podnikání

Technologie

Design

Alchemy

od Rory Sutherland • 2019

Why the best business moves seem wrong: the hidden psychology that makes irrational choices work.

4.21

9 000+

Podnikání

Psychologie

Ekonomie

Alchemy

Why the best business moves seem wrong: the hidden psychology that makes irrational choices work.

od Rory Sutherland 2019 1 stran

4.21

9 000+ hodnocení

Podnikání

Psychologie

Ekonomie

Cashvertising

od Drew Eric Whitman • 2008

Ad agency psychology: write headlines that get read, copy that sells, and prices no one resists.

4.35

2 000+

Podnikání

Psychologie

Psaní

Cashvertising

Ad agency psychology: write headlines that get read, copy that sells, and prices no one resists.

od Drew Eric Whitman 2008 208 stran

4.35

2 000+ hodnocení

Podnikání

Psychologie

Psaní

Confessions of an Advertising Man

od David Ogilvy • 2004

Entertaining ads rarely sell. Great ones make a concrete promise, then repeat it for decades.

6 000+

Podnikání

Leadership

Confessions of an Advertising Man

Entertaining ads rarely sell. Great ones make a concrete promise, then repeat it for decades.

od David Ogilvy 2004 208 stran

6 000+ hodnocení

Podnikání

Leadership

Brand Gap, The

od Marty Neumeier • 2003

Brands stumble not on bad strategy or poor design, but on the gap no one manages.

3.98

5 000+

Podnikání

Design

Podnikání

Brand Gap, The

Brands stumble not on bad strategy or poor design, but on the gap no one manages.

od Marty Neumeier 2003

3.98

5 000+ hodnocení

Podnikání

Design

Podnikání

The Anatomy of Story

od John Truby • 2007

The organic alternative to formula: how character, plot, and theme grow from a single premise's DNA.

4.25

7 000+

Psaní

Film

Referenční

The Anatomy of Story

The organic alternative to formula: how character, plot, and theme grow from a single premise's DNA.

od John Truby 2007 445 stran

4.25

7 000+ hodnocení

Psaní

Film

Referenční

Ogilvy on Advertising

od David Ogilvy • 1983

Your headline is 90% of your budget. A master adman's craft rules for making every word sell.

4.15

11 000+

Podnikání

Marketing

Design

Ogilvy on Advertising

Your headline is 90% of your budget. A master adman's craft rules for making every word sell.

od David Ogilvy 1983 224 stran

4.15

11 000+ hodnocení

Podnikání

Marketing

Design

Architecture

od Francis D. K. Ching • 1979

The visual primer on form, enclosure, and light: how every architectural space gets its bones.

4.29

4 000+

Design

Umění

Referenční

Architecture

The visual primer on form, enclosure, and light: how every architectural space gets its bones.

od Francis D. K. Ching 1979 416 stran

4.29

4 000+ hodnocení

Design

Umění

Referenční

The Luxury Strategy

od Jean-Noël Kapferer • 2008

High prices increase desire, scarcity beats availability, and the customer is never king.

4.24

500+

Podnikání

Móda

Management

The Luxury Strategy

High prices increase desire, scarcity beats availability, and the customer is never king.

od Jean-Noël Kapferer 2008 384 stran

4.24

500+ hodnocení

Podnikání

Móda

Management

Jab, Jab, Jab, Right Hook

od Gary Vaynerchuk • 2013

Three value posts for every ask: the platform-by-platform craft of social media.

3.95

9 000+

Podnikání

Psaní

Jab, Jab, Jab, Right Hook

Three value posts for every ask: the platform-by-platform craft of social media.

od Gary Vaynerchuk 2013 195 stran

3.95

9 000+ hodnocení

Podnikání

Psaní

Experiential Marketing

od Bernd H. Schmitt • 1999

Stop selling features and benefits. Five experience types and the tools to build them.

3.85

112

Podnikání

Management

Psychologie

Experiential Marketing

Stop selling features and benefits. Five experience types and the tools to build them.

od Bernd H. Schmitt 1999 304 stran

3.85

112 hodnocení

Podnikání

Management

Psychologie

Cashvertising

od Drew Eric Whitman • 2008

Eight primal desires drive every purchase. The ad psychology playbook for tapping each one.

4.35

2 000+

Podnikání

Marketing

Psychologie

Cashvertising

Eight primal desires drive every purchase. The ad psychology playbook for tapping each one.

od Drew Eric Whitman 2008 208 stran

4.35

2 000+ hodnocení

Podnikání

Marketing

Psychologie

A Philosophy of Software Design

od John Ousterhout • 2018

Your codebase rots from the inside out. The design skill that stops it.

4.22

4 000+

Programování

Informatika

Technologie

A Philosophy of Software Design

Your codebase rots from the inside out. The design skill that stops it.

od John Ousterhout 2018 184 stran

4.22

4 000+ hodnocení

Programování

Informatika

Technologie

Why We Buy

od Paco Underhill • 1999

The hidden choreography of shoppers, decoded from thousands of hours of store video.

3.88

13 000+

Podnikání

Psychologie

Věda

Why We Buy

The hidden choreography of shoppers, decoded from thousands of hours of store video.

od Paco Underhill 1999 256 stran

3.88

13 000+ hodnocení

Podnikání

Psychologie

Věda

Power And Prediction

od Ajay Agrawal • 2022

AI works. Now the long, slow work of rebuilding everything around it begins.

4.22

7 000+

Podnikání

Technologie

Ekonomie

Power And Prediction

AI works. Now the long, slow work of rebuilding everything around it begins.

od Ajay Agrawal 2022 256 stran

4.22

7 000+ hodnocení

Podnikání

Technologie

Ekonomie

How Brands Become Icons

od Douglas B. Holt • 2004

Brands become icons by telling myths that resolve cultural tensions.

3.84

392

Podnikání

Sociologie

Culture

How Brands Become Icons

Brands become icons by telling myths that resolve cultural tensions.

od Douglas B. Holt 2004 288 stran

3.84

392 hodnocení

Podnikání

Sociologie

Culture

This Is Marketing

od Seth Godin • 2018

Mass appeal is a trap. Pick the smallest audience you can truly change, and earn their attention.

3.92

17 000+

Podnikání

Osobní rozvoj

Podnikání

This Is Marketing

Mass appeal is a trap. Pick the smallest audience you can truly change, and earn their attention.

od Seth Godin 2018 288 stran

3.92

17 000+ hodnocení

Podnikání

Osobní rozvoj

Podnikání

Hacking Growth

od Sean Ellis • 2017

Build a team that runs 30 growth experiments a week; here is the structure and process.

4.11

5 000+

Podnikání

Management

Hacking Growth

Build a team that runs 30 growth experiments a week; here is the structure and process.

od Sean Ellis 2017 320 stran

4.11

5 000+ hodnocení

Podnikání

Management

The Poetics of Space

od Gaston Bachelard • 1957

Your childhood home is a blueprint of your mind: how cellars, attics, and corners form the psyche.

4.18

11 000+

Filozofie

Architektura

Poezie

The Poetics of Space

Your childhood home is a blueprint of your mind: how cellars, attics, and corners form the psyche.

od Gaston Bachelard 1957 282 stran

4.18

11 000+ hodnocení

Filozofie

Architektura

Poezie

Sprint

od Jake Knapp • 2016

The five-day sprint that replaces endless debate with sketch, decide, prototype, and test.

4.18

23 000+

Podnikání

Design

Management

Sprint

The five-day sprint that replaces endless debate with sketch, decide, prototype, and test.

od Jake Knapp 2016 274 stran

4.18

23 000+ hodnocení

Podnikání

Design

Management

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