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SoBrief

Podnikání Shrnutí knih

The Goal
od Eliyahu M. Goldratt
Busy workers mask a fatal flaw: the novel that taught business to focus on bottlenecks.
4.07
85 000+
The Goal Shrnutí
Imerzivní
The Goal
Busy workers mask a fatal flaw: the novel that taught business to focus on bottlenecks.
od Eliyahu M. Goldratt 2004 384 stran
4.07
85 000+ hodnocení
Lean Startup
od Eric Ries • 2011
The method that discovers what customers will pay for before you build the product.
4.11
300 000+
Lean Startup Shrnutí
Imerzivní
Lean Startup
The method that discovers what customers will pay for before you build the product.
od Eric Ries 2011 299 stran
4.11
300 000+ hodnocení
Jak z dobré firmy udělat skvělou
od Jim Collins • 2001
Eleven ordinary companies became extraordinary. It wasn't charisma, strategy, or pay.
4.12
200 000+
Jak z dobré firmy udělat skvělou Shrnutí
Imerzivní
Jak z dobré firmy udělat skvělou
Eleven ordinary companies became extraordinary. It wasn't charisma, strategy, or pay.
od Jim Collins 2001
4.12
200 000+ hodnocení
Dobrá strategie, špatná strategie
od Richard P. Rumelt • 2011
Most 'strategy' is just goals with a fancy title. The discipline to build one that wins.
4.13
17 000+
Dobrá strategie, špatná strategie Shrnutí
Imerzivní
Dobrá strategie, špatná strategie
Most 'strategy' is just goals with a fancy title. The discipline to build one that wins.
od Richard P. Rumelt 2011 323 stran
4.13
17 000+ hodnocení
$100M Leads
od Alex Hormozi • 2023
Four channels produce unlimited leads. The missing ingredient is volume, not cleverness.
4.55
5 000+
$100M Leads Shrnutí
Imerzivní
$100M Leads
Four channels produce unlimited leads. The missing ingredient is volume, not cleverness.
od Alex Hormozi 2023 280 stran
4.55
5 000+ hodnocení
The E-myth Revisited
od Michael E. Gerber • 1985
Why the skill that makes you a great baker sinks your bakery, and how to escape.
4.07
97 000+
The E-myth Revisited Shrnutí
Imerzivní
The E-myth Revisited
Why the skill that makes you a great baker sinks your bakery, and how to escape.
od Michael E. Gerber 1985 269 stran
4.07
97 000+ hodnocení
$100M Money Models
od Alex Hormozi • 2025
A sequence of offers that funds all your customer acquisition within the first 30 days.
4.56
1 000+
$100M Money Models Shrnutí
Imerzivní
$100M Money Models
A sequence of offers that funds all your customer acquisition within the first 30 days.
od Alex Hormozi 2025 190 stran
4.56
1 000+ hodnocení
The $100 Startup
od Chris Guillebeau • 2012
A PayPal account and $125. Everything else about launching a profitable business is optional.
3.89
71 000+
The $100 Startup Shrnutí
Imerzivní
The $100 Startup
A PayPal account and $125. Everything else about launching a profitable business is optional.
od Chris Guillebeau 2012 304 stran
3.89
71 000+ hodnocení
Purple Cow, New Edition
od Seth Godin • 2009
Mass advertising is dying. The one strategy left: build things people cannot stop talking about.
3.78
56 000+
Purple Cow, New Edition Shrnutí
Imerzivní
Purple Cow, New Edition
Mass advertising is dying. The one strategy left: build things people cannot stop talking about.
od Seth Godin 2009 172 stran
3.78
56 000+ hodnocení
Emotional Intelligence 2.0
od Travis Bradberry • 2009
Your IQ is fixed. Your EQ is not, and it matters more at work. Test included.
3.85
85 000+
Emotional Intelligence 2.0 Shrnutí
Imerzivní
Emotional Intelligence 2.0
Your IQ is fixed. Your EQ is not, and it matters more at work. Test included.
od Travis Bradberry 2009 255 stran
3.85
85 000+ hodnocení
Good to Great
od Jim Collins • 2001
From 1,435 companies, 11 made the leap. The pattern was never charisma, technology, or luck.
4.12
200 000+
Good to Great Shrnutí
Imerzivní
Good to Great
From 1,435 companies, 11 made the leap. The pattern was never charisma, technology, or luck.
od Jim Collins 2001 300 stran
4.12
200 000+ hodnocení
Great Leads
od Michael Masterson • 2011
Six reusable openings for any sales message, keyed to how much your reader already knows.
4.57
500+
Great Leads Shrnutí
Imerzivní
Great Leads
Six reusable openings for any sales message, keyed to how much your reader already knows.
od Michael Masterson 2011 206 stran
4.57
500+ hodnocení
The Science of Scaling
od Benjamin Hardy • 2025
Attainable goals keep you small. Set one so impossible it forces you to stop almost everything.
4.22
1 000+
The Science of Scaling Shrnutí
Imerzivní
The Science of Scaling
Attainable goals keep you small. Set one so impossible it forces you to stop almost everything.
od Benjamin Hardy 2025 256 stran
4.22
1 000+ hodnocení
Traction
od Gabriel Weinberg • 2014
Your best growth channel is the one your competitors dismissed. A process for finding it.
4.11
9 000+
Traction Shrnutí
Imerzivní
Traction
Your best growth channel is the one your competitors dismissed. A process for finding it.
od Gabriel Weinberg 2014 288 stran
4.11
9 000+ hodnocení
How to Sell Anything to Anybody
od Joe Girard • 1977
One Detroit showroom, 13,000 cars: a referral system that paid cash to anyone who sent a buyer.
3.77
2 000+
How to Sell Anything to Anybody Shrnutí
Imerzivní
How to Sell Anything to Anybody
One Detroit showroom, 13,000 cars: a referral system that paid cash to anyone who sent a buyer.
od Joe Girard 1977 192 stran
3.77
2 000+ hodnocení
Crossing the Chasm
od Geoffrey A. Moore • 2002
Most tech products die between early fans and mainstream buyers. The playbook for bridging that gap.
4.02
31 000+
Crossing the Chasm Shrnutí
Imerzivní
Crossing the Chasm
Most tech products die between early fans and mainstream buyers. The playbook for bridging that gap.
od Geoffrey A. Moore 2002 290 stran
4.02
31 000+ hodnocení
The Advantage
od Patrick Lencioni • 2012
The competitive advantage hiding in plain sight: a leadership team that actually trusts each other.
4.13
16 000+
The Advantage Shrnutí
Imerzivní
The Advantage
The competitive advantage hiding in plain sight: a leadership team that actually trusts each other.
od Patrick Lencioni 2012 216 stran
4.13
16 000+ hodnocení
Obviously Awesome
od April Dunford • 2019
Your product landed in the wrong market without you noticing. The step-by-step fix.
4.24
4 000+
Obviously Awesome Shrnutí
Imerzivní
Obviously Awesome
Your product landed in the wrong market without you noticing. The step-by-step fix.
od April Dunford 2019 204 stran
4.24
4 000+ hodnocení
You Can't Teach a Kid to Ride a Bike at a Seminar
od David H. Sandler • 1995
A sales system built on psychology over scripts: let prospects talk 70 percent and close themselves.
4.11
1 000+
You Can't Teach a Kid to Ride a Bike at a Seminar Shrnutí
Imerzivní
You Can't Teach a Kid to Ride a Bike at a Seminar
A sales system built on psychology over scripts: let prospects talk 70 percent and close themselves.
od David H. Sandler 1995
4.11
1 000+ hodnocení
The Discipline of Market Leaders
od Michael Treacy • 1995
80 market leaders, one rule: bet everything on one competitive edge. Hedge and you go nowhere.
3.98
500+
The Discipline of Market Leaders Shrnutí
Imerzivní
The Discipline of Market Leaders
80 market leaders, one rule: bet everything on one competitive edge. Hedge and you go nowhere.
od Michael Treacy 1995 210 stran
3.98
500+ hodnocení
Strategie modrého oceánu
od W. Chan Kim • 2005
Stop fighting over existing markets. Create a new one where the competition simply does not matter.
4.01
88 000+
Strategie modrého oceánu Shrnutí
Strategie modrého oceánu
Stop fighting over existing markets. Create a new one where the competition simply does not matter.
od W. Chan Kim 2005 240 stran
4.01
88 000+ hodnocení
SPIN Selling
od Neil Rackham • 1988
Closing techniques fail in large sales. A questioning method, tested on 35,000 calls, that works.
4.01
12 000+
SPIN Selling Shrnutí
SPIN Selling
Closing techniques fail in large sales. A questioning method, tested on 35,000 calls, that works.
od Neil Rackham 1988 234 stran
4.01
12 000+ hodnocení
Marketing 4.0
od Philip Kotler • 2016
The classic marketing playbook, rewritten for when customers trust each other more than ads.
4.06
3 000+
Marketing 4.0 Shrnutí
Marketing 4.0
The classic marketing playbook, rewritten for when customers trust each other more than ads.
od Philip Kotler 2016 208 stran
4.06
3 000+ hodnocení
Gap Selling
od Keenan • 2018
Features don't close deals. The measurable gap between a customer's pain and their goal does.
4.27
1 000+
Gap Selling Shrnutí
Gap Selling
Features don't close deals. The measurable gap between a customer's pain and their goal does.
od Keenan 2018 262 stran
4.27
1 000+ hodnocení
DotCom Secrets
od Russell Brunson • 2011
Giving away free products can triple your customers; the system that turns each one into $66.
4.23
6 000+
DotCom Secrets Shrnutí
DotCom Secrets
Giving away free products can triple your customers; the system that turns each one into $66.
od Russell Brunson 2011 275 stran
4.23
6 000+ hodnocení
Profit First
od Mike Michalowicz • 2014
Pay profit first, run your business on the rest. Parkinson's Law, applied to your checking account.
4.26
14 000+
Profit First Shrnutí
Profit First
Pay profit first, run your business on the rest. Parkinson's Law, applied to your checking account.
od Mike Michalowicz 2014 224 stran
4.26
14 000+ hodnocení
Traction
od Gino Wickman • 2007
A single system to align your team, force accountability, and end the chaos that stalls growth.
4.13
16 000+
Traction Shrnutí
Traction
A single system to align your team, force accountability, and end the chaos that stalls growth.
od Gino Wickman 2007 246 stran
4.13
16 000+ hodnocení
Building a Storybrand
od Donald Miller • 2017
Stop making your brand the hero. A story framework that clears the fog so customers buy.
4.26
26 000+
Building a Storybrand Shrnutí
Building a Storybrand
Stop making your brand the hero. A story framework that clears the fog so customers buy.
od Donald Miller 2017 240 stran
4.26
26 000+ hodnocení
Playing to Win
od A.G. Lafley • 2013
Forget the plan. Winners make a handful of choices that lock together and beat the market.
3.99
9 000+
Playing to Win Shrnutí
Playing to Win
Forget the plan. Winners make a handful of choices that lock together and beat the market.
od A.G. Lafley 2013 272 stran
3.99
9 000+ hodnocení
BE 2.0 (Beyond Entrepreneurship 2.0)
od Jim Collins • 2001
Build a company that outlasts you: the leadership, people, and focus that create enduring greatness.
4.39
2 000+
BE 2.0 (Beyond Entrepreneurship 2.0) Shrnutí
BE 2.0 (Beyond Entrepreneurship 2.0)
Build a company that outlasts you: the leadership, people, and focus that create enduring greatness.
od Jim Collins 2001 344 stran
4.39
2 000+ hodnocení
The Challenger Sale
od Matthew Dixon • 2011
Complex sales punish relationship builders. The top reps teach customers what they didn't know.
3.91
11 000+
The Challenger Sale Shrnutí
The Challenger Sale
Complex sales punish relationship builders. The top reps teach customers what they didn't know.
od Matthew Dixon 2011 242 stran
3.91
11 000+ hodnocení
Pitch Anything
od Oren Klaff • 2011
Logic doesn't close deals. Your audience's oldest brain does. Here is how to address it directly.
4.05
11 000+
Pitch Anything Shrnutí
Pitch Anything
Logic doesn't close deals. Your audience's oldest brain does. Here is how to address it directly.
od Oren Klaff 2011 240 stran
4.05
11 000+ hodnocení
Built to Sell
od John Warrillow • 2010
Most small businesses cannot be sold. The playbook for making yours the exception.
4.24
7 000+
Built to Sell Shrnutí
Built to Sell
Most small businesses cannot be sold. The playbook for making yours the exception.
od John Warrillow 2010 176 stran
4.24
7 000+ hodnocení
Fanatical Prospecting
od Jeb Blount • 2015
Stop prospecting, start starving. The multi-channel daily disciplines that keep pipelines full.
4.25
6 000+
Fanatical Prospecting Shrnutí
Fanatical Prospecting
Stop prospecting, start starving. The multi-channel daily disciplines that keep pipelines full.
od Jeb Blount 2015 304 stran
4.25
6 000+ hodnocení
Positioning
od Al Ries • 1980
Better products lose. The marketing war is about owning a single, simple word in the brain.
4.04
18 000+
Positioning Shrnutí
Positioning
Better products lose. The marketing war is about owning a single, simple word in the brain.
od Al Ries 1980 226 stran
4.04
18 000+ hodnocení
How Brands Grow
od Byron Sharp • 2010
The empirical laws that reveal why big brands keep winning, and why loyalty programs rarely work.
4.16
3 000+
How Brands Grow Shrnutí
How Brands Grow
The empirical laws that reveal why big brands keep winning, and why loyalty programs rarely work.
od Byron Sharp 2010 228 stran
4.16
3 000+ hodnocení
Confessions of an Advertising Man
od David Ogilvy • 2004
Entertaining ads rarely sell. Great ones make a concrete promise, then repeat it for decades.
4
6 000+
Confessions of an Advertising Man Shrnutí
Confessions of an Advertising Man
Entertaining ads rarely sell. Great ones make a concrete promise, then repeat it for decades.
od David Ogilvy 2004 208 stran
4
6 000+ hodnocení
Brand Gap, The
od Marty Neumeier • 2003
Brands stumble not on bad strategy or poor design, but on the gap no one manages.
3.98
5 000+
Brand Gap, The Shrnutí
Brand Gap, The
Brands stumble not on bad strategy or poor design, but on the gap no one manages.
od Marty Neumeier 2003
3.98
5 000+ hodnocení
The Startup Owner's Manual
od Steve Blank • 2012
Every business plan is guesswork. Here is the systematic way to replace guesses with customer facts.
4.11
12 000+
The Startup Owner's Manual Shrnutí
The Startup Owner's Manual
Every business plan is guesswork. Here is the systematic way to replace guesses with customer facts.
od Steve Blank 2012 608 stran
4.11
12 000+ hodnocení
Duct Tape Marketing Revised and Updated
od John Jantsch • 2006
Replace random marketing with a staged system: attract ideal clients through education, not chasing.
3.94
2 000+
Duct Tape Marketing Revised and Updated Shrnutí
Duct Tape Marketing Revised and Updated
Replace random marketing with a staged system: attract ideal clients through education, not chasing.
od John Jantsch 2006 304 stran
3.94
2 000+ hodnocení
The Strategy and Tactics of Pricing
od Thomas T. Nagle • 1986
Why cost-plus pricing fails: it overprices weak markets and leaves profit in strong ones.
4.08
500+
The Strategy and Tactics of Pricing Shrnutí
The Strategy and Tactics of Pricing
Why cost-plus pricing fails: it overprices weak markets and leaves profit in strong ones.
od Thomas T. Nagle 1986 352 stran
4.08
500+ hodnocení
Scaling Up
od Verne Harnish • 2014
The scaling playbook: why cash speed and meeting rhythm matter more than the next big sale.
4.16
6 000+
Scaling Up Shrnutí
Scaling Up
The scaling playbook: why cash speed and meeting rhythm matter more than the next big sale.
od Verne Harnish 2014 272 stran
4.16
6 000+ hodnocení
The Qualified Sales Leader
od John McMahon • 2021
Why most deals die before the demo: a five-time CRO's hard-won rules for enterprise selling.
4.39
1 000+
The Qualified Sales Leader Shrnutí
The Qualified Sales Leader
Why most deals die before the demo: a five-time CRO's hard-won rules for enterprise selling.
od John McMahon 2021
4.39
1 000+ hodnocení
Company Of One
od Paul Jarvis • 2019
Growth is not the goal. The playbook for a deliberately small, fiercely profitable business.
3.91
6 000+
Company Of One Shrnutí
Company Of One
Growth is not the goal. The playbook for a deliberately small, fiercely profitable business.
od Paul Jarvis 2019
3.91
6 000+ hodnocení
The Little Red Book of Selling
od Jeffrey Gitomer • 2004
Build a personal brand, kill cold calling, and let social proof close your deals.
3.91
10 000+
The Little Red Book of Selling Shrnutí
The Little Red Book of Selling
Build a personal brand, kill cold calling, and let social proof close your deals.
od Jeffrey Gitomer 2004 230 stran
3.91
10 000+ hodnocení
Organizational Culture and Leadership
od Edgar H. Schein • 1985
What leaders measure, reward, and panic over builds culture far more than what they proclaim.
4.07
2 000+
Organizational Culture and Leadership Shrnutí
Organizational Culture and Leadership
What leaders measure, reward, and panic over builds culture far more than what they proclaim.
od Edgar H. Schein 1985 437 stran
4.07
2 000+ hodnocení
Launch
od Jeff Walker • 2014
The launch formula that compresses a year of sales into one week, no existing audience required.
3.99
4 000+
Launch Shrnutí
Launch
The launch formula that compresses a year of sales into one week, no existing audience required.
od Jeff Walker 2014 206 stran
3.99
4 000+ hodnocení
Expert Secrets
od Russell Brunson • 2017
One webinar script that builds a paying movement: tell three stories, then ask four questions.
4.24
4 000+
Expert Secrets Shrnutí
Expert Secrets
One webinar script that builds a paying movement: tell three stories, then ask four questions.
od Russell Brunson 2017 302 stran
4.24
4 000+ hodnocení
Epic Content Marketing
od Joe Pulizzi • 2013
The publishing playbook: stop interrupting, start teaching, and make customers seek you out.
3.96
1 000+
Epic Content Marketing Shrnutí
Epic Content Marketing
The publishing playbook: stop interrupting, start teaching, and make customers seek you out.
od Joe Pulizzi 2013 332 stran
3.96
1 000+ hodnocení
Ninja Selling
od Larry Kendall • 2017
Replace the pitch with genuine help: daily habits for trust and a self-sustaining referral stream.
4.50
1 000+
Ninja Selling Shrnutí
Ninja Selling
Replace the pitch with genuine help: daily habits for trust and a self-sustaining referral stream.
od Larry Kendall 2017 344 stran
4.50
1 000+ hodnocení
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