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Books like Superconsumers

Rocket
by Michael J. Silverstein • 2015
Customer surveys do not create breakthroughs. Winning brands build advocates who sell for them.
3.37
54
📊 Brand Strategy🎯 Customer Loyalty📣 Brand Advocacy
Rocket Summary
Rocket 96%
Customer surveys do not create breakthroughs. Winning brands build advocates who sell for them.
by Michael J. Silverstein 2015
3.37
54 ratings
📊 Brand Strategy🎯 Customer Loyalty📣 Brand Advocacy
All about Them
by Bruce Turkel • 2016
Your product works. Everyone's does. Brands that win make people feel something about themselves.
3.53
74
🎯 Brand Strategy👥 Customer Centricity❤️ Emotional Branding
All about Them Summary
All about Them 95%
Your product works. Everyone's does. Brands that win make people feel something about themselves.
by Bruce Turkel 2016
3.53
74 ratings
🎯 Brand Strategy👥 Customer Centricity❤️ Emotional Branding
The Brand Flip
by Marty Neumeier • 2015
The internet handed customers the controls. Most companies still haven't noticed who's driving.
4.30
673
🎯 Brand Strategy✨ Customer Experience🎨 Design Thinking
The Brand Flip Summary
The Brand Flip 95%
The internet handed customers the controls. Most companies still haven't noticed who's driving.
by Marty Neumeier 2015
4.30
673 ratings
🎯 Brand Strategy✨ Customer Experience🎨 Design Thinking
Obsessed
by Emily Heyward • 2020
The brands people obsess over made one decision early: brand isn't paint, it's the foundation.
3.96
976
🧭 Brand Strategy🧠 Consumer Psychology🎨 Brand Identity
Obsessed Summary
Obsessed 95%
The brands people obsess over made one decision early: brand isn't paint, it's the foundation.
by Emily Heyward 2020
3.96
976 ratings
🧭 Brand Strategy🧠 Consumer Psychology🎨 Brand Identity
Demand-Side Sales 101
by Bob Moesta • 2020
Stop selling features. The customer's desire to make progress is what actually closes deals.
4.30
538
📊 Sales Methodology🔍 Customer Research🔧 Jobs To Be Done
Demand-Side Sales 101 Summary
Demand-Side Sales 101 95%
Stop selling features. The customer's desire to make progress is what actually closes deals.
by Bob Moesta 2020
4.30
538 ratings
📊 Sales Methodology🔍 Customer Research🔧 Jobs To Be Done
Notes from a Friend
by Anthony Robbins • 1995
You are punishing loyal customers for the crimes of the 1 percent. A five-step reset.
3.97
2k+
🎯 Customer Experience🧩 Service Design🏷️ Brand Strategy
Notes from a Friend Summary
Notes from a Friend 95%
You are punishing loyal customers for the crimes of the 1 percent. A five-step reset.
by Anthony Robbins 1995
3.97
2k+ ratings
🎯 Customer Experience🧩 Service Design🏷️ Brand Strategy
Meaningful
by Bernadette Jiwa • 2015
Why solving the problems people have stopped noticing builds brands they never stop loving.
3.71
939
🎨 Design Thinking💛 Customer Empathy🎯 Product-Market Fit
Meaningful Summary
Meaningful 94%
Why solving the problems people have stopped noticing builds brands they never stop loving.
by Bernadette Jiwa 2015
3.71
939 ratings
🎨 Design Thinking💛 Customer Empathy🎯 Product-Market Fit
Converted
by Neil Hoyne • 2022
Your best customers are hiding in your data. How to find them before your competitors do.
3.88
335
📊 Customer Analytics🧠 Behavioral Economics🔄 Customer Retention
Converted Summary
Converted 94%
Your best customers are hiding in your data. How to find them before your competitors do.
by Neil Hoyne 2022
3.88
335 ratings
📊 Customer Analytics🧠 Behavioral Economics🔄 Customer Retention
Creating Superfans
by Brittany Hodak • 2023
You can't buy devotion, only earn it: a system for turning indifference into lifelong advocacy.
4.37
260
🛎️ Customer Experience💎 Customer Loyalty✨ Experience Design
Creating Superfans Summary
Creating Superfans 94%
You can't buy devotion, only earn it: a system for turning indifference into lifelong advocacy.
by Brittany Hodak 2023
4.37
260 ratings
🛎️ Customer Experience💎 Customer Loyalty✨ Experience Design
Fascinate
by Sally Hogshead • 2016
Your brand already has seven fascination triggers. Learn to use them before the goldfish wins.
3.89
712
📈 Brand Strategy🧠 Marketing Psychology⏳ Attention Economics
Fascinate Summary
Fascinate 94%
Your brand already has seven fascination triggers. Learn to use them before the goldfish wins.
by Sally Hogshead 2016
3.89
712 ratings
📈 Brand Strategy🧠 Marketing Psychology⏳ Attention Economics
Uniqueing Your Brand
by Jeff Jochum • 2016
Imperfections create fans. How to build a brand so uniquely yours it sells itself.
4.75
4
🎯 Brand Strategy⚡ Brand Differentiation📖 Brand Storytelling
Uniqueing Your Brand Summary
Uniqueing Your Brand 94%
Imperfections create fans. How to build a brand so uniquely yours it sells itself.
by Jeff Jochum 2016
4.75
4 ratings
🎯 Brand Strategy⚡ Brand Differentiation📖 Brand Storytelling
Never Lose a Customer Again
by Joey Coleman • 2018
After the sale, keep the customer: a hundred-day playbook to turn one-time buyers into advocates.
4.18
1k+
📈 Customer Retention✨ Customer Experience🚀 Onboarding
Never Lose a Customer Again Summary
Never Lose a Customer Again 94%
After the sale, keep the customer: a hundred-day playbook to turn one-time buyers into advocates.
by Joey Coleman 2018
4.18
1k+ ratings
📈 Customer Retention✨ Customer Experience🚀 Onboarding
What Customers Want
by Anthony W. Ulwick • 2005
Customers can't design your product. Their unmet success metrics, scored by a single algorithm, can.
4.03
617
🧱 Product Innovation📊 Corporate Strategy🎯 Customer Needs
What Customers Want Summary
What Customers Want 94%
Customers can't design your product. Their unmet success metrics, scored by a single algorithm, can.
by Anthony W. Ulwick 2005
4.03
617 ratings
🧱 Product Innovation📊 Corporate Strategy🎯 Customer Needs
Jobs to be Done
by Anthony W. Ulwick • 2016
Customers measure success with metrics they never say aloud. Map them and build what actually wins.
3.73
985
🏗️ Innovation Frameworks📋 Jobs To Be Done🔍 Customer Discovery
Jobs to be Done Summary
Jobs to be Done 94%
Customers measure success with metrics they never say aloud. Map them and build what actually wins.
by Anthony W. Ulwick 2016
3.73
985 ratings
🏗️ Innovation Frameworks📋 Jobs To Be Done🔍 Customer Discovery
Marketing Rebellion
by Mark W. Schaefer • 2019
Your customers now control your marketing. Only the truly human companies survive.
4.20
479
🗳️ Consumer Empowerment🗣️ Word Of Mouth❤️ Brand Loyalty
Marketing Rebellion Summary
Marketing Rebellion 94%
Your customers now control your marketing. Only the truly human companies survive.
by Mark W. Schaefer 2019
4.20
479 ratings
🗳️ Consumer Empowerment🗣️ Word Of Mouth❤️ Brand Loyalty
The Jobs To Be Done Playbook
by Jim Kalbach • 2020
Products get hired, not bought. The playbook for discovering the job your customers need done.
4.06
419
🗺️ Innovation Frameworks🔍 Customer Research🧠 Product Management
The Jobs To Be Done Playbook Summary
The Jobs To Be Done Playbook 94%
Products get hired, not bought. The playbook for discovering the job your customers need done.
by Jim Kalbach 2020
4.06
419 ratings
🗺️ Innovation Frameworks🔍 Customer Research🧠 Product Management
Ask
by Ryan Levesque • 2015
What they don't want teaches more than what they do. One survey builds the whole funnel.
3.66
3k+
🔍 Customer Research💻 Online Marketing🛒 Sales Funnels
Ask Summary
Ask 94%
What they don't want teaches more than what they do. One survey builds the whole funnel.
by Ryan Levesque 2015
3.66
3k+ ratings
🔍 Customer Research💻 Online Marketing🛒 Sales Funnels
Niche Down
by Christopher Lochhead • 2018
Stop competing to be best. The rules for creating a new category and owning it outright.
3.80
196
💡 Category Creation🎯 Differentiation🏷️ Personal Branding
Niche Down Summary
Niche Down 94%
Stop competing to be best. The rules for creating a new category and owning it outright.
by Christopher Lochhead 2018
3.80
196 ratings
💡 Category Creation🎯 Differentiation🏷️ Personal Branding
The Origin of Brands
by Al Ries • 2005
The market doesn't converge. It branches, and every branch is a brand you can own.
3.71
436
🧱 Brand Strategy🌱 Category Creation📍 Brand Positioning
The Origin of Brands Summary
The Origin of Brands 94%
The market doesn't converge. It branches, and every branch is a brand you can own.
by Al Ries 2005
3.71
436 ratings
🧱 Brand Strategy🌱 Category Creation📍 Brand Positioning
How not to Plan
by APG Ltd • 2018
Most marketing rules are wrong: 66 evidence-backed ways to stop sabotaging your own growth.
4.43
405
🎯 Marketing Strategy🏗️ Brand Building🧠 Consumer Psychology
How not to Plan Summary
How not to Plan 94%
Most marketing rules are wrong: 66 evidence-backed ways to stop sabotaging your own growth.
by APG Ltd 2018
4.43
405 ratings
🎯 Marketing Strategy🏗️ Brand Building🧠 Consumer Psychology
The Effortless Experience
by Matthew Dixon • 2013
Delight doesn't build loyalty. Ease does. And the ratio is four to one.
3.94
1k+
📞 Customer Service💝 Customer Experience🎨 Service Design
The Effortless Experience Summary
The Effortless Experience 94%
Delight doesn't build loyalty. Ease does. And the ratio is four to one.
by Matthew Dixon 2013
3.94
1k+ ratings
📞 Customer Service💝 Customer Experience🎨 Service Design
Romancing the Brand
by Tim Halloran • 2013
Brands are partners, not products. Principles for building devotion that outlasts any campaign.
3.76
101
🏗️ Brand Strategy🧠 Consumer Psychology💕 Emotional Branding
Romancing the Brand Summary
Romancing the Brand 94%
Brands are partners, not products. Principles for building devotion that outlasts any campaign.
by Tim Halloran 2013
3.76
101 ratings
🏗️ Brand Strategy🧠 Consumer Psychology💕 Emotional Branding
Forget the Funnel
by Georgiana Laudi • 2023
Stop chasing leaky funnels. The customer insight method that turned revenue up 900% in two years.
4.14
159
📊 Saas Marketing🧭 Customer Experience🎯 Jobs-To-Be-Done
Forget the Funnel Summary
Forget the Funnel 94%
Stop chasing leaky funnels. The customer insight method that turned revenue up 900% in two years.
by Georgiana Laudi 2023
4.14
159 ratings
📊 Saas Marketing🧭 Customer Experience🎯 Jobs-To-Be-Done
The Minimalist Entrepreneur
by Sahil Lavingia • 2021
Community first, product second: the art of building a profitable startup without venture capital.
4.20
2k+
🥾 Bootstrapping📐 Lean Methodology🗣️ Customer Development
The Minimalist Entrepreneur Summary
The Minimalist Entrepreneur 94%
Community first, product second: the art of building a profitable startup without venture capital.
by Sahil Lavingia 2021
4.20
2k+ ratings
🥾 Bootstrapping📐 Lean Methodology🗣️ Customer Development
The 22 Immutable Laws of Branding
by Laura Ries • 1998
Twenty-two laws: own a word, kill the extensions, and let publicity earn your place.
3.88
4k+
🧭 Brand Strategy📍 Positioning Theory🎯 Brand Focus
The 22 Immutable Laws of Branding Summary
The 22 Immutable Laws of Branding 94%
Twenty-two laws: own a word, kill the extensions, and let publicity earn your place.
by Laura Ries 1998
3.88
4k+ ratings
🧭 Brand Strategy📍 Positioning Theory🎯 Brand Focus
Buyer Personas
by Adele Revella • 2015
Most marketers guess why customers buy. The answer is in a handful of interviews, done right.
3.84
436
📊 Marketing Strategy🧩 Customer Insights🛒 Buyer Personas
Buyer Personas Summary
Buyer Personas 94%
Most marketers guess why customers buy. The answer is in a handful of interviews, done right.
by Adele Revella 2015
3.84
436 ratings
📊 Marketing Strategy🧩 Customer Insights🛒 Buyer Personas
When Coffee and Kale Compete
by Alan Klement • 2018
Stop asking what features to add. Ask what progress your customer is trying to make.
4.01
696
🎨 Product Design📋 Product Management🔍 Customer Research
When Coffee and Kale Compete Summary
When Coffee and Kale Compete 94%
Stop asking what features to add. Ask what progress your customer is trying to make.
by Alan Klement 2018
4.01
696 ratings
🎨 Product Design📋 Product Management🔍 Customer Research
How To Start A Cult
by Jody Raynsford • 2021
Forget brand loyalty. Build a following so devoted your customers do the recruiting for you.
3.89
88
🏘️ Brand Communities🏕️ Tribal Marketing📍 Brand Positioning
How To Start A Cult Summary
How To Start A Cult 94%
Forget brand loyalty. Build a following so devoted your customers do the recruiting for you.
by Jody Raynsford 2021
3.89
88 ratings
🏘️ Brand Communities🏕️ Tribal Marketing📍 Brand Positioning
Instant MBA
by Nicholas Bate • 2008
Strategy, emotional intelligence, and entrepreneurial mindset: an MBA distilled into one afternoon.
3.44
284
🏢 Business Strategy🧠 Emotional Intelligence🏷️ Personal Branding
Instant MBA Summary
Instant MBA 94%
Strategy, emotional intelligence, and entrepreneurial mindset: an MBA distilled into one afternoon.
by Nicholas Bate 2008
3.44
284 ratings
🏢 Business Strategy🧠 Emotional Intelligence🏷️ Personal Branding
Brain Surfing
by Heather Lefevre • 2015
Marketing's top minds agree: empathy, agility, and culture beat data and planning every time.
4.16
233
🎯 Marketing Strategy🏗️ Brand Building🔍 Consumer Insights
Brain Surfing Summary
Brain Surfing 94%
Marketing's top minds agree: empathy, agility, and culture beat data and planning every time.
by Heather Lefevre 2015
4.16
233 ratings
🎯 Marketing Strategy🏗️ Brand Building🔍 Consumer Insights
The Ultimate Marketing Plan
by Dan S. Kennedy • 1991
Stop shouting at strangers: the direct-response system for finding your buyers and multiplying them.
4.12
609
📬 Direct Response🏪 Small Business Marketing✍️ Copywriting
The Ultimate Marketing Plan Summary
The Ultimate Marketing Plan 94%
Stop shouting at strangers: the direct-response system for finding your buyers and multiplying them.
by Dan S. Kennedy 1991
4.12
609 ratings
📬 Direct Response🏪 Small Business Marketing✍️ Copywriting
The Entrepreneur Roller Coaster
by Darren Hardy • 2015
Sales, hiring, focus, fear: master these four controls and the roller coaster becomes a thrill ride.
4.32
3k+
🚀 Entrepreneurial Mindset📋 Startup Playbooks😨 Fear Management
The Entrepreneur Roller Coaster Summary
The Entrepreneur Roller Coaster 94%
Sales, hiring, focus, fear: master these four controls and the roller coaster becomes a thrill ride.
by Darren Hardy 2015
4.32
3k+ ratings
🚀 Entrepreneurial Mindset📋 Startup Playbooks😨 Fear Management
Blue Ocean Shift
by W. Chan Kim • 2017
A field-tested system for growing by creating new demand, not fighting over what already exists.
3.90
2k+
🧠 Strategic Innovation🌊 Market Creation📈 Growth Strategy
Blue Ocean Shift Summary
Blue Ocean Shift 94%
A field-tested system for growing by creating new demand, not fighting over what already exists.
by W. Chan Kim 2017
3.90
2k+ ratings
🧠 Strategic Innovation🌊 Market Creation📈 Growth Strategy
The thank you economy
by Gary Vaynerchuk • 2010
Social media gave every customer a megaphone. The only strategy that keeps them on your side.
3.84
13k+
🛍️ Customer Experience🤝 Relationship Marketing🗣️ Word-Of-Mouth Marketing
The thank you economy Summary
The thank you economy 94%
Social media gave every customer a megaphone. The only strategy that keeps them on your side.
by Gary Vaynerchuk 2010
3.84
13k+ ratings
🛍️ Customer Experience🤝 Relationship Marketing🗣️ Word-Of-Mouth Marketing
Branding Between the Ears
by Sandeep Dayal • 2021
Ninety-five percent of choice is subconscious: how to build a brand the brain can't resist.
3.89
38
🧠 Brand Strategy🧪 Consumer Psychology🔬 Neuromarketing
Branding Between the Ears Summary
Branding Between the Ears 94%
Ninety-five percent of choice is subconscious: how to build a brand the brain can't resist.
by Sandeep Dayal 2021
3.89
38 ratings
🧠 Brand Strategy🧪 Consumer Psychology🔬 Neuromarketing
Peak
by Chip Conley • 2007
Use a psychologist's pyramid to transform employees, customers, and investors into evangelists.
3.99
2k+
🧑‍💼 Employee Engagement❤️ Customer Loyalty🌍 Impact Investing
Peak Summary
Peak 94%
Use a psychologist's pyramid to transform employees, customers, and investors into evangelists.
by Chip Conley 2007
3.99
2k+ ratings
🧑‍💼 Employee Engagement❤️ Customer Loyalty🌍 Impact Investing
The Entrepreneurial Mindset
by Rita Gunther McGrath • 2000
Build a venture pipeline from uncertainty: spot, test lean, and seize before competitors react.
4.19
264
🏢 Corporate Innovation🧪 Business Experimentation🔍 Customer Insight
The Entrepreneurial Mindset Summary
The Entrepreneurial Mindset 94%
Build a venture pipeline from uncertainty: spot, test lean, and seize before competitors react.
by Rita Gunther McGrath 2000
4.19
264 ratings
🏢 Corporate Innovation🧪 Business Experimentation🔍 Customer Insight
The Experience Economy
by James H. Gilmore • 1999
Goods became services. Now services are becoming experiences. The next step: transformations.
3.80
3k+
🎨 Experience Design💬 Customer Experience🎯 Experiential Marketing
The Experience Economy Summary
The Experience Economy 94%
Goods became services. Now services are becoming experiences. The next step: transformations.
by James H. Gilmore 1999
3.80
3k+ ratings
🎨 Experience Design💬 Customer Experience🎯 Experiential Marketing
The Road to Reinvention
by Josh Linkner • 2014
A playbook for reinventing your business and your career before the market forces your hand.
3.72
134
🏭 Corporate Reinvention🔄 Continuous Innovation👤 Customer Experience
The Road to Reinvention Summary
The Road to Reinvention 94%
A playbook for reinventing your business and your career before the market forces your hand.
by Josh Linkner 2014
3.72
134 ratings
🏭 Corporate Reinvention🔄 Continuous Innovation👤 Customer Experience
The Mom Test
by Rob Fitzpatrick • 2013
Everyone's lying about your business idea. Especially your mom. A method for getting real answers.
4.37
14k+
🚀 Startup Playbooks🔍 Customer Discovery✅ Idea Validation
The Mom Test Summary
The Mom Test 94%
Everyone's lying about your business idea. Especially your mom. A method for getting real answers.
by Rob Fitzpatrick 2013
4.37
14k+ ratings
🚀 Startup Playbooks🔍 Customer Discovery✅ Idea Validation
The Fortune Cookie Principle
by Bernadette Jiwa • 2013
Twenty design decisions that make your brand a story worth telling and sharing.
3.88
686
🧱 Brand Building📖 Brand Narrative🎯 Purpose Driven
The Fortune Cookie Principle Summary
The Fortune Cookie Principle 94%
Twenty design decisions that make your brand a story worth telling and sharing.
by Bernadette Jiwa 2013
3.88
686 ratings
🧱 Brand Building📖 Brand Narrative🎯 Purpose Driven
Unthinking
by Harry Beckwith • 2011
What really makes consumers buy: the invisible forces no focus group will ever reveal.
3.46
355
🧠 Consumer Psychology📊 Behavioral Economics🏗️ Brand Building
Unthinking Summary
Unthinking 94%
What really makes consumers buy: the invisible forces no focus group will ever reveal.
by Harry Beckwith 2011
3.46
355 ratings
🧠 Consumer Psychology📊 Behavioral Economics🏗️ Brand Building
Lean Branding
by Laura Busche • 2014
Your brand is a hypothesis, not a logo. Here is how to run the experiments.
3.71
99
🎯 Brand Strategy🔄 Lean Startup📖 Brand Storytelling
Lean Branding Summary
Lean Branding 94%
Your brand is a hypothesis, not a logo. Here is how to run the experiments.
by Laura Busche 2014
3.71
99 ratings
🎯 Brand Strategy🔄 Lean Startup📖 Brand Storytelling
The Amazon Management System
by Ram Charan • 2019
The practices, from hiring to metrics, that keep Amazon sprinting while other giants slow.
4.04
399
🎯 Customer Centricity👥 Talent And Hiring📊 Data Driven Management
The Amazon Management System Summary
The Amazon Management System 94%
The practices, from hiring to metrics, that keep Amazon sprinting while other giants slow.
by Ram Charan 2019
4.04
399 ratings
🎯 Customer Centricity👥 Talent And Hiring📊 Data Driven Management
The Power of Little Ideas
by David C. Robertson • 2017
The real innovation wins come not from disruption but from complementing your strongest product.
3.88
229
🧭 Innovation Strategy🔗 Product Ecosystems🛡️ Low-Risk Innovation
The Power of Little Ideas Summary
The Power of Little Ideas 94%
The real innovation wins come not from disruption but from complementing your strongest product.
by David C. Robertson 2017
3.88
229 ratings
🧭 Innovation Strategy🔗 Product Ecosystems🛡️ Low-Risk Innovation
Unlocking the Customer Value Chain
by Thales S Teixeira • 2019
Disruption follows the customer chain, not the technology curve. The next break is predictable.
4.05
22
🧨 Disruption Theory🔄 Business Model Innovation🗺️ Customer Journey Mapping
Unlocking the Customer Value Chain Summary
Unlocking the Customer Value Chain 94%
Disruption follows the customer chain, not the technology curve. The next break is predictable.
by Thales S Teixeira 2019
4.05
22 ratings
🧨 Disruption Theory🔄 Business Model Innovation🗺️ Customer Journey Mapping
Levers
by Amos Schwartzfarb • 2021
Replace intuition with math: a founder's framework for building a predictable, repeatable business.
4.19
166
🕵️ Customer Discovery🔄 Lean Methodology📊 Data-Driven Decisions
Levers Summary
Levers 94%
Replace intuition with math: a founder's framework for building a predictable, repeatable business.
by Amos Schwartzfarb 2021
4.19
166 ratings
🕵️ Customer Discovery🔄 Lean Methodology📊 Data-Driven Decisions
Start With Why
by Simon Sinek • 2009
Some brands inspire tattoos. The difference isn't product quality, it's which message comes first.
4.10
273k+
🎯 Purpose-Driven Leadership🏢 Organizational Culture🧠 Decision Psychology
Start With Why Summary
Start With Why 94%
Some brands inspire tattoos. The difference isn't product quality, it's which message comes first.
by Simon Sinek 2009
4.10
273k+ ratings
🎯 Purpose-Driven Leadership🏢 Organizational Culture🧠 Decision Psychology
Disrupt You!
by Jay Samit • 2015
Reinvent yourself, spot opportunities others miss, and fund your vision without your own capital.
4.10
2k+
💥 Disruptive Innovation📈 Intrapreneurship📛 Personal Branding
Disrupt You! Summary
Disrupt You! 94%
Reinvent yourself, spot opportunities others miss, and fund your vision without your own capital.
by Jay Samit 2015
4.10
2k+ ratings
💥 Disruptive Innovation📈 Intrapreneurship📛 Personal Branding
Quantum Marketing
by Raja Rajamannar • 2021
The marketing playbook died. A CMO's replacement runs on AI, brain science, and sensory design.
3.70
372
📊 Marketing Strategy💻 Digital Transformation🧠 Behavioral Economics
Quantum Marketing Summary
Quantum Marketing 93%
The marketing playbook died. A CMO's replacement runs on AI, brain science, and sensory design.
by Raja Rajamannar 2021
3.70
372 ratings
📊 Marketing Strategy💻 Digital Transformation🧠 Behavioral Economics
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