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SoBrief
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Creativity Rules
by Tina Seelig • 2017
Most ideas die between imagination and launch. A four-part cycle fixes that.
3.64
421
Creativity Rules Summary
Creativity Rules 99%
Most ideas die between imagination and launch. A four-part cycle fixes that.
by Tina Seelig 2017
3.64
421 ratings
The Innovation Mindset
by Lorraine Hudson Marchand • 2022
The difference between a failed idea and a market-changing innovation is eight repeatable steps.
4.18
28
The Innovation Mindset Summary
The Innovation Mindset 98%
The difference between a failed idea and a market-changing innovation is eight repeatable steps.
by Lorraine Hudson Marchand 2022
4.18
28 ratings
Hunch
by Bernadette Jiwa • 2017
Breakthrough ideas start with noticing what others overlook, and that is a skill you can train.
3.51
490
Hunch Summary
Hunch 98%
Breakthrough ideas start with noticing what others overlook, and that is a skill you can train.
by Bernadette Jiwa 2017
3.51
490 ratings
The Ten Faces of Innovation
by Tom Kelley • 2005
When every new idea gets shot down, ten specific roles can rescue innovation.
3.98
5k+
The Ten Faces of Innovation Summary
The Ten Faces of Innovation 98%
When every new idea gets shot down, ten specific roles can rescue innovation.
by Tom Kelley 2005
3.98
5k+ ratings
Design a Better Business
by Patrick van der Pijl • 2016
Replace business plans with business experiments: the visual toolkit for strategy and innovation.
4.14
318
Design a Better Business Summary
Design a Better Business 98%
Replace business plans with business experiments: the visual toolkit for strategy and innovation.
by Patrick van der Pijl 2016
4.14
318 ratings
46 Rules of Genius, The
by Marty Neumeier • 2014
Break the rules, then build better ones: a designer's system for making creativity reliable.
3.85
302
46 Rules of Genius, The Summary
46 Rules of Genius, The 97%
Break the rules, then build better ones: a designer's system for making creativity reliable.
by Marty Neumeier 2014
3.85
302 ratings
Ideaflow
by Jeremy Utley • 2022
Every winner hides behind 1,999 failures. A daily quota and rapid-test pipeline for closing the gap.
4.08
410
Ideaflow Summary
Ideaflow 97%
Every winner hides behind 1,999 failures. A daily quota and rapid-test pipeline for closing the gap.
by Jeremy Utley 2022
4.08
410 ratings
Design Your Thinking
by Pavan Soni • 2020
A five-stage system that treats creative problem-solving as a repeatable skill, not a rare gift.
4.62
283
Design Your Thinking Summary
Design Your Thinking 97%
A five-stage system that treats creative problem-solving as a repeatable skill, not a rare gift.
by Pavan Soni 2020
4.62
283 ratings
The Innovator's DNA
by Jeffrey H. Dyer • 2011
One twin study says creativity is 70 percent learned. The five skills that change the odds.
3.97
5k+
The Innovator's DNA Summary
The Innovator's DNA 97%
One twin study says creativity is 70 percent learned. The five skills that change the odds.
by Jeffrey H. Dyer 2011
3.97
5k+ ratings
The Creative Mindset
by Jeff Degraff • 2020
Six skills that unlock creativity, drawn from thirty years inside innovation labs.
3.75
122
The Creative Mindset Summary
The Creative Mindset 97%
Six skills that unlock creativity, drawn from thirty years inside innovation labs.
by Jeff Degraff 2020
3.75
122 ratings
The Innovation Secrets of Steve Jobs
by Carmine Gallo • 2010
Jobs reduced 350 products to 10. The seven principles behind every breakthrough decision.
4.08
2k+
The Innovation Secrets of Steve Jobs Summary
The Innovation Secrets of Steve Jobs 97%
Jobs reduced 350 products to 10. The seven principles behind every breakthrough decision.
by Carmine Gallo 2010
4.08
2k+ ratings
CAD Monkeys, Dinosaur Babies, and T-Shaped People
by Warren Berger • 2009
How a single shift in problem solving, from solutions to questions, ignites innovation in any field.
4.06
469
CAD Monkeys, Dinosaur Babies, and T-Shaped People Summary
CAD Monkeys, Dinosaur Babies, and T-Shaped People 97%
How a single shift in problem solving, from solutions to questions, ignites innovation in any field.
by Warren Berger 2009
4.06
469 ratings
Creative Confidence
by Tom Kelley • 2013
Creativity is a muscle anyone can build: start with empathy, prototype fast, and learn from failure.
3.97
14k+
Creative Confidence Summary
Creative Confidence 97%
Creativity is a muscle anyone can build: start with empathy, prototype fast, and learn from failure.
by Tom Kelley 2013
3.97
14k+ ratings
Red Thread Thinking
by Debra Kaye • 2013
Innovation isn't genius. It's connecting what you already have to what consumers won't say.
3.74
201
Red Thread Thinking Summary
Red Thread Thinking 97%
Innovation isn't genius. It's connecting what you already have to what consumers won't say.
by Debra Kaye 2013
3.74
201 ratings
Making Ideas Happen
by Scott Belsky • 2010
The reason creatives don't finish projects isn't talent or ideas; it's the lack of a workflow.
4.10
29k+
Making Ideas Happen Summary
Making Ideas Happen 97%
The reason creatives don't finish projects isn't talent or ideas; it's the lack of a workflow.
by Scott Belsky 2010
4.10
29k+ ratings
Little Bets
by Peter Sims • 2011
Big visions are overrated. Real innovators run dozens of small experiments instead.
3.77
4k+
Little Bets Summary
Little Bets 97%
Big visions are overrated. Real innovators run dozens of small experiments instead.
by Peter Sims 2011
3.77
4k+ ratings
Designing for Growth
by JeanneLiedtka • 2011
Four questions, simple canvases, fast prototypes: the design thinking playbook for managers.
3.99
952
Designing for Growth Summary
Designing for Growth 97%
Four questions, simple canvases, fast prototypes: the design thinking playbook for managers.
by JeanneLiedtka 2011
3.99
952 ratings
Sur/petition
by Edward de Bono • 1992
Competition keeps you alive. The real money is in building value no one else can offer.
4.01
81
Sur/petition Summary
Sur/petition 97%
Competition keeps you alive. The real money is in building value no one else can offer.
by Edward de Bono 1992
4.01
81 ratings
inGenius
by Tina Seelig • 2012
Why limits spark creativity, and how a single question can change everything.
3.85
1k+
inGenius Summary
inGenius 97%
Why limits spark creativity, and how a single question can change everything.
by Tina Seelig 2012
3.85
1k+ ratings
The Art of Innovation
by Tom Kelley • 2001
How the firm behind Apple's first mouse systematized innovation into a repeatable process.
3.95
8k+
The Art of Innovation Summary
The Art of Innovation 97%
How the firm behind Apple's first mouse systematized innovation into a repeatable process.
by Tom Kelley 2001
3.95
8k+ ratings
Manage Your Day-to-Day
by Jocelyn K. Glei • 2013
Reclaim your best creative hours from email and distraction with one rule that puts the work first.
3.98
28k+
Manage Your Day-to-Day Summary
Manage Your Day-to-Day 97%
Reclaim your best creative hours from email and distraction with one rule that puts the work first.
by Jocelyn K. Glei 2013
3.98
28k+ ratings
Disrupt You!
by Jay Samit • 2015
Reinvent yourself, spot opportunities others miss, and fund your vision without your own capital.
4.10
2k+
Disrupt You! Summary
Disrupt You! 97%
Reinvent yourself, spot opportunities others miss, and fund your vision without your own capital.
by Jay Samit 2015
4.10
2k+ ratings
The Creative Thinking Handbook
by Chris Griffiths • 2019
A step-by-step system for solving business problems creatively, on demand and on deadline.
3.79
163
The Creative Thinking Handbook Summary
The Creative Thinking Handbook 97%
A step-by-step system for solving business problems creatively, on demand and on deadline.
by Chris Griffiths 2019
3.79
163 ratings
The Invincible Company
by Alexander Osterwalder • 2020
Lasting companies win on business models, not products, and disrupt themselves before rivals can.
4.29
656
The Invincible Company Summary
The Invincible Company 97%
Lasting companies win on business models, not products, and disrupt themselves before rivals can.
by Alexander Osterwalder 2020
4.29
656 ratings
The Innovator's Method
by Nathan Furr • 2014
Ten times the experiments, zero waste: a systematic approach to innovation for large organizations.
4.12
716
The Innovator's Method Summary
The Innovator's Method 97%
Ten times the experiments, zero waste: a systematic approach to innovation for large organizations.
by Nathan Furr 2014
4.12
716 ratings
A Beautiful Constraint
by Adam Morgan • 2004
The thing holding you back is the way forward. Here's how to see it.
3.97
699
A Beautiful Constraint Summary
A Beautiful Constraint 97%
The thing holding you back is the way forward. Here's how to see it.
by Adam Morgan 2004
3.97
699 ratings
What's Your Problem?
by Thomas Wedell-Wedellsborg • 2020
Your problem-solving instinct is your biggest obstacle. A method for seeing the real problem first.
4.23
669
What's Your Problem? Summary
What's Your Problem? 97%
Your problem-solving instinct is your biggest obstacle. A method for seeing the real problem first.
by Thomas Wedell-Wedellsborg 2020
4.23
669 ratings
Innovate Like Edison
by Michael J. Gelb • 2007
Edison's genius was not a gift. It was five deliberate practices any team can learn.
3.83
168
Innovate Like Edison Summary
Innovate Like Edison 97%
Edison's genius was not a gift. It was five deliberate practices any team can learn.
by Michael J. Gelb 2007
3.83
168 ratings
Overcrowded
by Roberto Verganti • 2016
Ideas are everywhere; meaning is scarce. Winning requires love, not just better answers.
3.83
122
Overcrowded Summary
Overcrowded 97%
Ideas are everywhere; meaning is scarce. Winning requires love, not just better answers.
by Roberto Verganti 2016
3.83
122 ratings
The Design of Business
by Roger L. Martin • 2009
Data tells you what worked yesterday. Breakthroughs demand a logic that works forward.
3.92
2k+
The Design of Business Summary
The Design of Business 96%
Data tells you what worked yesterday. Breakthroughs demand a logic that works forward.
by Roger L. Martin 2009
3.92
2k+ ratings
A New Way to Think
by Roger L. Martin • 2022
Eight pieces of management wisdom that hold you back, and what actually works instead.
4.02
580
A New Way to Think Summary
A New Way to Think 96%
Eight pieces of management wisdom that hold you back, and what actually works instead.
by Roger L. Martin 2022
4.02
580 ratings
Think Like a Rocket Scientist
by Ozan Varol • 2020
Nine rocket-science rules that turn uncertainty, failure, and impossible goals into your advantage.
4.17
5k+
Think Like a Rocket Scientist Summary
Think Like a Rocket Scientist 96%
Nine rocket-science rules that turn uncertainty, failure, and impossible goals into your advantage.
by Ozan Varol 2020
4.17
5k+ ratings
A More Beautiful Question
by Warren Berger • 2014
Innovators share one habit: they question like children. A method for reclaiming that lost skill.
3.96
7k+
A More Beautiful Question Summary
A More Beautiful Question 96%
Innovators share one habit: they question like children. A method for reclaiming that lost skill.
by Warren Berger 2014
3.96
7k+ ratings
The Power of Little Ideas
by David C. Robertson • 2017
The real innovation wins come not from disruption but from complementing your strongest product.
3.88
229
The Power of Little Ideas Summary
The Power of Little Ideas 96%
The real innovation wins come not from disruption but from complementing your strongest product.
by David C. Robertson 2017
3.88
229 ratings
Solving Problems with Design Thinking
by Jeanne Liedtka • 2013
Design thinking is a disciplined four-stage process, not a buzzword, and ten case studies prove it.
3.68
198
Solving Problems with Design Thinking Summary
Solving Problems with Design Thinking 96%
Design thinking is a disciplined four-stage process, not a buzzword, and ten case studies prove it.
by Jeanne Liedtka 2013
3.68
198 ratings
The Designful Company
by Marty Neumeier • 2008
Your management model is obsolete. Design thinking as the operating system for nonstop innovation.
4.00
527
The Designful Company Summary
The Designful Company 96%
Your management model is obsolete. Design thinking as the operating system for nonstop innovation.
by Marty Neumeier 2008
4.00
527 ratings
The Medici Effect
by Frans Johansson • 2004
Break down the walls between fields: your idea pool explodes from 2,400 to 5.76 million.
3.92
3k+
The Medici Effect Summary
The Medici Effect 96%
Break down the walls between fields: your idea pool explodes from 2,400 to 5.76 million.
by Frans Johansson 2004
3.92
3k+ ratings
A Whack on the Side of the Head
by Roger Von Oech • 1973
Creativity is blocked not by lack of talent but by rules you forgot you were following.
3.95
3k+
A Whack on the Side of the Head Summary
A Whack on the Side of the Head 96%
Creativity is blocked not by lack of talent but by rules you forgot you were following.
by Roger Von Oech 1973
3.95
3k+ ratings
The Power of Starting Something Stupid
by Richie Norton • 2012
The best ideas sound foolish first. How to start yours before you feel ready.
3.94
848
The Power of Starting Something Stupid Summary
The Power of Starting Something Stupid 96%
The best ideas sound foolish first. How to start yours before you feel ready.
by Richie Norton 2012
3.94
848 ratings
Innovation by Design
by Thomas Lockwood • 2017
Why design thinking fails without leadership alignment, and how Intuit, SAP, and GE got it to stick.
3.59
116
Innovation by Design Summary
Innovation by Design 96%
Why design thinking fails without leadership alignment, and how Intuit, SAP, and GE got it to stick.
by Thomas Lockwood 2017
3.59
116 ratings
Create the Future + The Innovation Handbook
by Jeremy Gutsche • 2020
Why smart companies miss disruption: seven predictable traps, and the culture that overcomes them.
3.93
289
Create the Future + The Innovation Handbook Summary
Create the Future + The Innovation Handbook 96%
Why smart companies miss disruption: seven predictable traps, and the culture that overcomes them.
by Jeremy Gutsche 2020
3.93
289 ratings
Questions Are the Answer
by Hal B. Gregersen • 2018
You're answering the wrong question. A four-minute exercise that finds the right one.
3.94
517
Questions Are the Answer Summary
Questions Are the Answer 96%
You're answering the wrong question. A four-minute exercise that finds the right one.
by Hal B. Gregersen 2018
3.94
517 ratings
Meaningful
by Bernadette Jiwa • 2015
Why solving the problems people have stopped noticing builds brands they never stop loving.
3.71
939
Meaningful Summary
Meaningful 96%
Why solving the problems people have stopped noticing builds brands they never stop loving.
by Bernadette Jiwa 2015
3.71
939 ratings
Mad Genius
by Randy Gage • 2016
Artists, not managers, will own the next decade. Here is the playbook for joining them.
3.68
364
Mad Genius Summary
Mad Genius 96%
Artists, not managers, will own the next decade. Here is the playbook for joining them.
by Randy Gage 2016
3.68
364 ratings
When Coffee and Kale Compete
by Alan Klement • 2018
Stop asking what features to add. Ask what progress your customer is trying to make.
4.01
696
When Coffee and Kale Compete Summary
When Coffee and Kale Compete 96%
Stop asking what features to add. Ask what progress your customer is trying to make.
by Alan Klement 2018
4.01
696 ratings
How Creativity Rules the World
by Maria Brito • 2022
Your best idea will arrive in silence, after a failure, or from someone unlike you.
3.78
251
How Creativity Rules the World Summary
How Creativity Rules the World 96%
Your best idea will arrive in silence, after a failure, or from someone unlike you.
by Maria Brito 2022
3.78
251 ratings
The Idea Hunter
by Andy Boynton • 2011
Curiosity, observation, and rapid prototyping: a daily system for finding ideas anywhere.
3.77
585
The Idea Hunter Summary
The Idea Hunter 96%
Curiosity, observation, and rapid prototyping: a daily system for finding ideas anywhere.
by Andy Boynton 2011
3.77
585 ratings
Opportunity
by Eben Pagan • 2018
Opportunity isn't luck. It's a skill you can learn, and this book installs the operating system.
3.99
121
Opportunity Summary
Opportunity 96%
Opportunity isn't luck. It's a skill you can learn, and this book installs the operating system.
by Eben Pagan 2018
3.99
121 ratings
The Project50
by Tom Peters • 1999
Turn any project into art: the contrarian rules for stunning, revolutionary, indispensable work.
4.04
247
The Project50 Summary
The Project50 96%
Turn any project into art: the contrarian rules for stunning, revolutionary, indispensable work.
by Tom Peters 1999
4.04
247 ratings
Design Driven Innovation
by Roberto Verganti • 2009
User research cannot reveal the next breakthrough. Radical innovation is a proposal, not a response.
4.00
498
Design Driven Innovation Summary
Design Driven Innovation 96%
User research cannot reveal the next breakthrough. Radical innovation is a proposal, not a response.
by Roberto Verganti 2009
4.00
498 ratings
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