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SoBrief
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Crossing the Chasm
by Geoffrey A. Moore • 2002
Most tech products die between early fans and mainstream buyers. The playbook for bridging that gap.
4.02
32k+
Crossing the Chasm Summary
Crossing the Chasm 97%
Most tech products die between early fans and mainstream buyers. The playbook for bridging that gap.
by Geoffrey A. Moore 2002
4.02
32k+ ratings
Loved
by Martina Lauchengco • 2022
Product marketing isn't a support function. Four strategic roles make it the growth engine.
3.85
664
Loved Summary
Loved 96%
Product marketing isn't a support function. Four strategic roles make it the growth engine.
by Martina Lauchengco 2022
3.85
664 ratings
Lean AI
by Lomit Patel • 2020
AI can multiply your marketing experiments a hundredfold. The startup framework for doing it.
3.64
36
Lean AI Summary
Lean AI 96%
AI can multiply your marketing experiments a hundredfold. The startup framework for doing it.
by Lomit Patel 2020
3.64
36 ratings
Marketing High Technology
by William H. Davidow • 1986
Why better technology rarely wins a market, and the combat rules that do.
4.02
121
Marketing High Technology Summary
Marketing High Technology 96%
Why better technology rarely wins a market, and the combat rules that do.
by William H. Davidow 1986
4.02
121 ratings
The Product-Led Playbook
by Wes Bush • 2024
Your product can close deals. The system for unlocking self-serve revenue with a tiny team.
4.42
55
The Product-Led Playbook Summary
The Product-Led Playbook 96%
Your product can close deals. The system for unlocking self-serve revenue with a tiny team.
by Wes Bush 2024
4.42
55 ratings
Growth Hacking Techniques, Disruptive Technology - How 40 Companies Made It BIG – Online Growth Hacker Marketing Strategy
by Robert Peters • 2014
Forty companies, minimal ad spend: the repeatable growth tactics that actually worked.
3.45
67
Growth Hacking Techniques, Disruptive Technology - How 40 Companies Made It BIG – Online Growth Hacker Marketing Strategy Summary
Growth Hacking Techniques, Disruptive Technology - How 40 Companies Made It BIG – Online Growth Hacker Marketing Strategy 96%
Forty companies, minimal ad spend: the repeatable growth tactics that actually worked.
by Robert Peters 2014
3.45
67 ratings
Behind the Cloud
by Marc Benioff • 2009
How a subscription website sparked a billion-dollar revolt against the enterprise software industry.
3.78
5k+
Behind the Cloud Summary
Behind the Cloud 96%
How a subscription website sparked a billion-dollar revolt against the enterprise software industry.
by Marc Benioff 2009
3.78
5k+ ratings
Traction
by Gabriel Weinberg • 2015
Nineteen possible growth channels. Most startups bet on the wrong one. A system to stop guessing.
3.81
171
Traction Summary
Traction 96%
Nineteen possible growth channels. Most startups bet on the wrong one. A system to stop guessing.
by Gabriel Weinberg 2015
3.81
171 ratings
The Cold Start Problem
by Andrew Chen • 2021
A network's hardest moment is before anyone joins: how to survive and scale.
4.19
4k+
The Cold Start Problem Summary
The Cold Start Problem 96%
A network's hardest moment is before anyone joins: how to survive and scale.
by Andrew Chen 2021
4.19
4k+ ratings
Obviously Awesome
by April Dunford • 2019
Your product landed in the wrong market without you noticing. The step-by-step fix.
4.24
4k+
Obviously Awesome Summary
Obviously Awesome 95%
Your product landed in the wrong market without you noticing. The step-by-step fix.
by April Dunford 2019
4.24
4k+ ratings
How I Create Growth Hacking Plans for Startups for $10,000
by Aladdin Happy • 2016
A $10,000 growth plan distilled into repeatable experiments, plus 300 ready-to-run tactics.
4.25
4
How I Create Growth Hacking Plans for Startups for $10,000 Summary
How I Create Growth Hacking Plans for Startups for $10,000 95%
A $10,000 growth plan distilled into repeatable experiments, plus 300 ready-to-run tactics.
by Aladdin Happy 2016
4.25
4 ratings
Getting Acquired
by Andrew Gazdecki • 2022
A bootstrapped founder's playbook for building a company worth acquiring and selling on your terms.
3.94
213
Getting Acquired Summary
Getting Acquired 95%
A bootstrapped founder's playbook for building a company worth acquiring and selling on your terms.
by Andrew Gazdecki 2022
3.94
213 ratings
Digital Hesitation
by Thomas Lah • 2022
B2B digital transformation fails on pricing, sales, and partnering. Fix them in that order.
4.23
30
Digital Hesitation Summary
Digital Hesitation 95%
B2B digital transformation fails on pricing, sales, and partnering. Fix them in that order.
by Thomas Lah 2022
4.23
30 ratings
Unscaled
by Hemant Taneja • 2018
Size used to win. Now AI lets lean companies rent what big corporations had to build.
3.86
331
Unscaled Summary
Unscaled 95%
Size used to win. Now AI lets lean companies rent what big corporations had to build.
by Hemant Taneja 2018
3.86
331 ratings
Growth Hacker Marketing
by Ryan Holiday • 2013
Marketing is no longer a department. It is a product feature, and it runs on data.
3.77
11k+
Growth Hacker Marketing Summary
Growth Hacker Marketing 95%
Marketing is no longer a department. It is a product feature, and it runs on data.
by Ryan Holiday 2013
3.77
11k+ ratings
Software as a Science
by Dan Martell • 2024
SaaS growth has three levers. Pull them in the right order, and plateaus become launchpads.
4.53
169
Software as a Science Summary
Software as a Science 95%
SaaS growth has three levers. Pull them in the right order, and plateaus become launchpads.
by Dan Martell 2024
4.53
169 ratings
Escape Velocity
by Geoffrey A. Moore • 2011
Last year's operating plan is a gravity well. The five-part power framework for escaping it.
3.90
676
Escape Velocity Summary
Escape Velocity 95%
Last year's operating plan is a gravity well. The five-part power framework for escaping it.
by Geoffrey A. Moore 2011
3.90
676 ratings
How To Become A Digital Marketing Hero
by Rufus Lidman • 2018
A digital marketing system that matches the right tool to the right goal, every time, and proves it.
4.50
2
How To Become A Digital Marketing Hero Summary
How To Become A Digital Marketing Hero 95%
A digital marketing system that matches the right tool to the right goal, every time, and proves it.
by Rufus Lidman 2018
4.50
2 ratings
The Lean Marketplace
by Juho Makkonen • 2018
The lean playbook for launching a marketplace without dying on the chicken-and-egg problem.
4.30
243
The Lean Marketplace Summary
The Lean Marketplace 95%
The lean playbook for launching a marketplace without dying on the chicken-and-egg problem.
by Juho Makkonen 2018
4.30
243 ratings
Viral Loop
by Adam L. Penenberg • 2009
Hotmail added a line to emails, signed up millions; the growth engine behind it is replicable.
3.61
939
Viral Loop Summary
Viral Loop 95%
Hotmail added a line to emails, signed up millions; the growth engine behind it is replicable.
by Adam L. Penenberg 2009
3.61
939 ratings
The Digital Transformation Playbook
by David L. Rogers • 2016
Five outdated assumptions that derail digital transformation before any technology gets installed.
4.09
898
The Digital Transformation Playbook Summary
The Digital Transformation Playbook 95%
Five outdated assumptions that derail digital transformation before any technology gets installed.
by David L. Rogers 2016
4.09
898 ratings
Hacking Growth
by Sean Ellis • 2017
Build a team that runs 30 growth experiments a week; here is the structure and process.
4.11
6k+
Hacking Growth Summary
Hacking Growth 95%
Build a team that runs 30 growth experiments a week; here is the structure and process.
by Sean Ellis 2017
4.11
6k+ ratings
10x Marketing Formula
by Garrett Moon • 2018
Ditch incremental gains. The startup method for creating content so distinct it has no competition.
4.07
110
10x Marketing Formula Summary
10x Marketing Formula 95%
Ditch incremental gains. The startup method for creating content so distinct it has no competition.
by Garrett Moon 2018
4.07
110 ratings
Nail It then Scale It
by Nathan Furr • 2010
Most startups die building what nobody needs. Find a real pain, solve it tight, grow only then.
4.12
939
Nail It then Scale It Summary
Nail It then Scale It 95%
Most startups die building what nobody needs. Find a real pain, solve it tight, grow only then.
by Nathan Furr 2010
4.12
939 ratings
Super Founders
by Ali Tamaseb • 2021
Most startup advice is folklore. The data from hundreds of unicorns tells a different story.
4.22
1k+
Super Founders Summary
Super Founders 95%
Most startup advice is folklore. The data from hundreds of unicorns tells a different story.
by Ali Tamaseb 2021
4.22
1k+ ratings
Unlocking the Customer Value Chain
by Thales S. Teixeira • 2019
Giants fall not from worse tech, but when a startup removes the pain from a single purchase step.
4.44
434
Unlocking the Customer Value Chain Summary
Unlocking the Customer Value Chain 95%
Giants fall not from worse tech, but when a startup removes the pain from a single purchase step.
by Thales S. Teixeira 2019
4.44
434 ratings
The Innovator's Dilemma
by Clayton M. Christensen • 1997
The practices that make a company excellent are the same ones that make it obsolete.
4.04
61k+
The Innovator's Dilemma Summary
The Innovator's Dilemma 95%
The practices that make a company excellent are the same ones that make it obsolete.
by Clayton M. Christensen 1997
4.04
61k+ ratings
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