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Books like How to Write Clearly

Writing for Busy Readers
by Todd Rogers • 2023
Most people won't read what you write. A behavioral scientist's rules for changing that.
3.87
1k+
🏢 Business Writing🗣️ Workplace Communication🧠 Reader Psychology✂️ Concise Writing👁️ Attention Management
Writing for Busy Readers Summary
Writing for Busy Readers 97%
Most people won't read what you write. A behavioral scientist's rules for changing that.
by Todd Rogers 2023
3.87
1k+ ratings
🏢 Business Writing🗣️ Workplace Communication🧠 Reader Psychology✂️ Concise Writing👁️ Attention Management
Writing to Be Understood
by Anne H. Janzer • 2018
Turn the cognitive science of attention, curiosity, and memory into writing that actually gets read.
4.19
275
📝 Nonfiction Writing🧠 Reader Psychology📖 Plain Language🎯 Expert Blind Spots🔍 Explanation Craft
Writing to Be Understood Summary
Writing to Be Understood 97%
Turn the cognitive science of attention, curiosity, and memory into writing that actually gets read.
by Anne H. Janzer 2018
4.19
275 ratings
📝 Nonfiction Writing🧠 Reader Psychology📖 Plain Language🎯 Expert Blind Spots🔍 Explanation Craft
Writing Without Bullshit
by Josh Bernoff • 2016
Most business writing wastes the reader's time. The concise fix, from email to executive summary.
4.01
727
🏢 Business Writing✂️ Concise Writing🗣️ Plain Language✏️ Editing And Revision📰 Inverted Pyramid
Writing Without Bullshit Summary
Writing Without Bullshit 96%
Most business writing wastes the reader's time. The concise fix, from email to executive summary.
by Josh Bernoff 2016
4.01
727 ratings
🏢 Business Writing✂️ Concise Writing🗣️ Plain Language✏️ Editing And Revision📰 Inverted Pyramid
The Art of Explanation - Making Your Ideas, Products and Services Easier to Understand
by Lee LeFever • 2012
Most explanations fail at the opening sentence. The fix is a scale, not a script.
3.89
1k+
💬 Business Communication🧩 Simplifying Complexity✏️ Visual Thinking📖 Business Storytelling🧠 Cognitive Biases
The Art of Explanation - Making Your Ideas, Products and Services Easier to Understand Summary
The Art of Explanation - Making Your Ideas, Products and Services Easier to Understand 96%
Most explanations fail at the opening sentence. The fix is a scale, not a script.
by Lee LeFever 2012
3.89
1k+ ratings
💬 Business Communication🧩 Simplifying Complexity✏️ Visual Thinking📖 Business Storytelling🧠 Cognitive Biases
The Halbert Copywriting Method Part III
by Bond Halbert • 2016
The editing craft: how to shear off every word that gives a reader permission to leave.
4.34
149
🧑‍💻 Copywriting📬 Direct-Response Marketing✂️ Editing Techniques👁️ Readability🎣 Psychological Triggers
The Halbert Copywriting Method Part III Summary
The Halbert Copywriting Method Part III 96%
The editing craft: how to shear off every word that gives a reader permission to leave.
by Bond Halbert 2016
4.34
149 ratings
🧑‍💻 Copywriting📬 Direct-Response Marketing✂️ Editing Techniques👁️ Readability🎣 Psychological Triggers
Smart Brevity
by Jim Vandehei • 2022
Readers give you 26 seconds. Journalists' best system for writing shorter and being read.
3.92
10k+
📧 Business Communication✂️ Concise Writing👁️ Attention Economics🌊 Information Overload📰 Journalism Methods
Smart Brevity Summary
Smart Brevity 95%
Readers give you 26 seconds. Journalists' best system for writing shorter and being read.
by Jim Vandehei 2022
3.92
10k+ ratings
📧 Business Communication✂️ Concise Writing👁️ Attention Economics🌊 Information Overload📰 Journalism Methods
Am I Making Myself Clear?
by Terry Felber • 2002
Ten clarity techniques from the world's best communicators, for making complex ideas stick.
4.16
488
💼 Business Communication🔬 Science Communication✍️ Clear Writing📝 Plain Language📊 Data Storytelling
Am I Making Myself Clear? Summary
Am I Making Myself Clear? 95%
Ten clarity techniques from the world's best communicators, for making complex ideas stick.
by Terry Felber 2002
4.16
488 ratings
💼 Business Communication🔬 Science Communication✍️ Clear Writing📝 Plain Language📊 Data Storytelling
Nicely Said
by Nicole Fenton • 2014
Your website has a voice. The rules for making it helpful, clear, and worth reading.
4.11
554
🖥️ Web Writing📋 Content Strategy🖱️ Ux Writing🗣️ Brand Voice📖 Plain Language
Nicely Said Summary
Nicely Said 95%
Your website has a voice. The rules for making it helpful, clear, and worth reading.
by Nicole Fenton 2014
4.11
554 ratings
🖥️ Web Writing📋 Content Strategy🖱️ Ux Writing🗣️ Brand Voice📖 Plain Language
The Writer's Process
by Anne H. Janzer • 2016
Your brain has two writing gears. The schedule that makes them both work for you.
4.05
542
✍️ Writing Craft💡 Creative Process🧠 Attention Management🌊 Flow Psychology🧩 Cognitive Psychology
The Writer's Process Summary
The Writer's Process 95%
Your brain has two writing gears. The schedule that makes them both work for you.
by Anne H. Janzer 2016
4.05
542 ratings
✍️ Writing Craft💡 Creative Process🧠 Attention Management🌊 Flow Psychology🧩 Cognitive Psychology
Supercommunicator
by Frank J. Pietrucha • 2014
Your audience's brain has changed. Here's how to adapt your explanations so they actually land.
3.35
82
🧩 Simplifying Complexity📱 Digital Communication🎨 Visual Storytelling👥 Audience Engagement🛠️ Technical Communication
Supercommunicator Summary
Supercommunicator 95%
Your audience's brain has changed. Here's how to adapt your explanations so they actually land.
by Frank J. Pietrucha 2014
3.35
82 ratings
🧩 Simplifying Complexity📱 Digital Communication🎨 Visual Storytelling👥 Audience Engagement🛠️ Technical Communication
Writing That Works
by Kenneth Roman • 1981
From emails to proposals, the enduring rules for business writing that gets read and gets results.
3.72
1k+
🏢 Business Writing✍️ Clear Writing📐 Writing Structure💼 Persuasive Writing✂️ Editing Techniques
Writing That Works Summary
Writing That Works 95%
From emails to proposals, the enduring rules for business writing that gets read and gets results.
by Kenneth Roman 1981
3.72
1k+ ratings
🏢 Business Writing✍️ Clear Writing📐 Writing Structure💼 Persuasive Writing✂️ Editing Techniques
The Halbert Copywriting Method Part III
by Bond Halbert • 2016
Four editing passes that make buyers read every word of every ad.
4.15
27
📝 Copywriting📬 Direct Response Marketing🗣️ Persuasive Writing🪝 Attention Hooks✂️ Self-Editing
The Halbert Copywriting Method Part III Summary
The Halbert Copywriting Method Part III 95%
Four editing passes that make buyers read every word of every ad.
by Bond Halbert 2016
4.15
27 ratings
📝 Copywriting📬 Direct Response Marketing🗣️ Persuasive Writing🪝 Attention Hooks✂️ Self-Editing
Economical Writing
by Deirdre Nansen McCloskey • 1999
An economist's 35 rules for sharp, persuasive writing: no talent required.
4.16
906
📝 Writing Craft🔍 Clarity✂️ Conciseness🎓 Academic Writing🔄 Revision
Economical Writing Summary
Economical Writing 95%
An economist's 35 rules for sharp, persuasive writing: no talent required.
by Deirdre Nansen McCloskey 1999
4.16
906 ratings
📝 Writing Craft🔍 Clarity✂️ Conciseness🎓 Academic Writing🔄 Revision
Made to Stick
by Chip Heath • 2007
The gap between a forgotten memo and an urban legend is six teachable traits.
3.98
101k+
🏢 Business Communication💡 Idea Transmission✂️ Message Design📖 Storytelling In Business🧠 Cognitive Biases
Made to Stick Summary
Made to Stick 95%
The gap between a forgotten memo and an urban legend is six teachable traits.
by Chip Heath 2007
3.98
101k+ ratings
🏢 Business Communication💡 Idea Transmission✂️ Message Design📖 Storytelling In Business🧠 Cognitive Biases
Kick-Ass Copywriting Secrets of a Marketing Rebel
by John Carlton • 2002
Forget clever branding. The ads that sell explain why, paint a picture, and ask for the order.
4.40
144
🖋️ Copywriting📬 Direct Response🧠 Consumer Psychology🗣️ Persuasion💡 Information Products
Kick-Ass Copywriting Secrets of a Marketing Rebel Summary
Kick-Ass Copywriting Secrets of a Marketing Rebel 95%
Forget clever branding. The ads that sell explain why, paint a picture, and ask for the order.
by John Carlton 2002
4.40
144 ratings
🖋️ Copywriting📬 Direct Response🧠 Consumer Psychology🗣️ Persuasion💡 Information Products
Writing Is Designing
by Michael J. Metts • 2020
Interface words are design elements, not just content. Research and strategy to get them right.
4.29
504
🖊️ Ux Writing📋 Content Strategy📝 Plain Language♿ Accessibility🎯 User-Centered Design
Writing Is Designing Summary
Writing Is Designing 95%
Interface words are design elements, not just content. Research and strategy to get them right.
by Michael J. Metts 2020
4.29
504 ratings
🖊️ Ux Writing📋 Content Strategy📝 Plain Language♿ Accessibility🎯 User-Centered Design
The Sense of Style
by Steven Pinker • 2014
Why can't smart people write clearly? A cognitive scientist blames one mental blind spot.
4.04
9k+
✍️ Prose Style📖 Language Usage🏛️ Classic Prose🧠 Cognitive Biases🌳 Syntax
The Sense of Style Summary
The Sense of Style 95%
Why can't smart people write clearly? A cognitive scientist blames one mental blind spot.
by Steven Pinker 2014
4.04
9k+ ratings
✍️ Prose Style📖 Language Usage🏛️ Classic Prose🧠 Cognitive Biases🌳 Syntax
This book will teach you how to write better
by Neville Medhora • 2013
Your reader does not care about you. Copy that sells starts there and never gets clever.
3.92
1k+
🧱 Copywriting Fundamentals💼 Business Writing🧠 Reader Psychology✍️ Headline Formulas👤 Audience Personas
This book will teach you how to write better Summary
This book will teach you how to write better 95%
Your reader does not care about you. Copy that sells starts there and never gets clever.
by Neville Medhora 2013
3.92
1k+ ratings
🧱 Copywriting Fundamentals💼 Business Writing🧠 Reader Psychology✍️ Headline Formulas👤 Audience Personas
Persuasive Copywriting
by Andy Maslen • 2015
Why flattery, secrets, and stories sell harder than features: a copywriter's psychological toolkit.
4.13
143
✍️ Copywriting🧠 Marketing Psychology💓 Emotional Persuasion📖 Business Storytelling🏛️ Rhetoric
Persuasive Copywriting Summary
Persuasive Copywriting 95%
Why flattery, secrets, and stories sell harder than features: a copywriter's psychological toolkit.
by Andy Maslen 2015
4.13
143 ratings
✍️ Copywriting🧠 Marketing Psychology💓 Emotional Persuasion📖 Business Storytelling🏛️ Rhetoric
Writing Skills for Public Relations
by John Foster • 2012
Tight sentences, headlines that earn clicks, and the legal traps hidden in everyday PR writing.
4.00
5
✍️ Public Relations📝 Business Writing📖 Plain English📰 Headline Writing🔤 Grammar And Style
Writing Skills for Public Relations Summary
Writing Skills for Public Relations 95%
Tight sentences, headlines that earn clicks, and the legal traps hidden in everyday PR writing.
by John Foster 2012
4.00
5 ratings
✍️ Public Relations📝 Business Writing📖 Plain English📰 Headline Writing🔤 Grammar And Style
Breakthrough Copywriter 2.0
by Robert C. Worstell • 2018
The Schwartz method: why market analysis beats word tricks, and how buyer awareness shapes an ad.
3.33
3
🖊️ Copywriting📬 Direct Response🧠 Consumer Psychology✍️ Headline Writing💬 Persuasion
Breakthrough Copywriter 2.0 Summary
Breakthrough Copywriter 2.0 95%
The Schwartz method: why market analysis beats word tricks, and how buyer awareness shapes an ad.
by Robert C. Worstell 2018
3.33
3 ratings
🖊️ Copywriting📬 Direct Response🧠 Consumer Psychology✍️ Headline Writing💬 Persuasion
How To
by Steve Harrison • 2016
Five steps from attention to action, and the headline principle that earns the first sentence.
4.20
176
✍️ Copywriting🧠 Persuasive Writing📢 Advertising📬 Direct Response📰 Headline Writing
How To Summary
How To 95%
Five steps from attention to action, and the headline principle that earns the first sentence.
by Steve Harrison 2016
4.20
176 ratings
✍️ Copywriting🧠 Persuasive Writing📢 Advertising📬 Direct Response📰 Headline Writing
The Architecture of Persuasion
by Michael Masterson • 2009
Every sales letter follows the same hidden structure. Learn its five parts and sell anything.
4.25
166
🖋️ Copywriting📬 Direct Marketing💓 Emotional Persuasion🧠 Reader Psychology🏗️ Argument Structure
The Architecture of Persuasion Summary
The Architecture of Persuasion 94%
Every sales letter follows the same hidden structure. Learn its five parts and sell anything.
by Michael Masterson 2009
4.25
166 ratings
🖋️ Copywriting📬 Direct Marketing💓 Emotional Persuasion🧠 Reader Psychology🏗️ Argument Structure
How to Write Letters that Sell
by Christian H. Godefroy • 2016
Your headline wins or loses half your audience. The playbook for everything that follows.
4.05
21
🖊️ Copywriting📬 Direct Response✍️ Persuasive Writing🧠 Sales Psychology📰 Headline Writing
How to Write Letters that Sell Summary
How to Write Letters that Sell 94%
Your headline wins or loses half your audience. The playbook for everything that follows.
by Christian H. Godefroy 2016
4.05
21 ratings
🖊️ Copywriting📬 Direct Response✍️ Persuasive Writing🧠 Sales Psychology📰 Headline Writing
Hypnotic Writing
by Joe Vitale • 2006
A guide to matching your reader's mental trance and leading them straight to the sale.
3.86
833
✍️ Copywriting🎯 Persuasive Writing🧠 Marketing Psychology💬 Hypnotic Language📖 Storytelling
Hypnotic Writing Summary
Hypnotic Writing 94%
A guide to matching your reader's mental trance and leading them straight to the sale.
by Joe Vitale 2006
3.86
833 ratings
✍️ Copywriting🎯 Persuasive Writing🧠 Marketing Psychology💬 Hypnotic Language📖 Storytelling
Be a Brilliant Business Writer
by Jane Curry • 2010
The practical playbook for business writing that busy readers will read, not skim past.
4.14
28
🏢 Business Communication📝 Plain Language💬 Persuasive Writing📧 Email Etiquette📄 Resume Writing
Be a Brilliant Business Writer Summary
Be a Brilliant Business Writer 94%
The practical playbook for business writing that busy readers will read, not skim past.
by Jane Curry 2010
4.14
28 ratings
🏢 Business Communication📝 Plain Language💬 Persuasive Writing📧 Email Etiquette📄 Resume Writing
How Highly Effective People Speak
by Peter Andrei • 2020
Wire your message for the human mind: nine cognitive biases that turn talk into influence.
3.47
341
🧠 Cognitive Biases🗣️ Public Speaking📈 Persuasion🔬 Applied Psychology📖 Storytelling In Business
How Highly Effective People Speak Summary
How Highly Effective People Speak 94%
Wire your message for the human mind: nine cognitive biases that turn talk into influence.
by Peter Andrei 2020
3.47
341 ratings
🧠 Cognitive Biases🗣️ Public Speaking📈 Persuasion🔬 Applied Psychology📖 Storytelling In Business
The Adweek Copywriting Handbook
by Joseph Sugarman • 2006
Your first sentence must earn the second. Here's how to build copy readers can't stop reading.
4.14
2k+
📢 Advertising Copy🧠 Consumer Psychology✍️ Persuasive Writing📖 Reader Engagement🎯 Direct Response Marketing
The Adweek Copywriting Handbook Summary
The Adweek Copywriting Handbook 94%
Your first sentence must earn the second. Here's how to build copy readers can't stop reading.
by Joseph Sugarman 2006
4.14
2k+ ratings
📢 Advertising Copy🧠 Consumer Psychology✍️ Persuasive Writing📖 Reader Engagement🎯 Direct Response Marketing
Easy Copywriting
by Dewa Eka Prayoga • 2015
Market knowledge beats wordcraft ten to one. The Indonesian playbook for copy that sells.
4.18
172
✍️ Copywriting Fundamentals📬 Direct Response Marketing🇮🇩 Indonesian Business🧠 Persuasion Techniques📰 Headline Writing
Easy Copywriting Summary
Easy Copywriting 94%
Market knowledge beats wordcraft ten to one. The Indonesian playbook for copy that sells.
by Dewa Eka Prayoga 2015
4.18
172 ratings
✍️ Copywriting Fundamentals📬 Direct Response Marketing🇮🇩 Indonesian Business🧠 Persuasion Techniques📰 Headline Writing
Making Numbers Count
by Chip Heath • 2022
Most numbers die the moment they're spoken. A handful of translation moves make them unforgettable.
3.87
3k+
📊 Business Communication📈 Data Storytelling🔬 Science Communication🔢 Numeracy🧩 Analogies And Metaphors
Making Numbers Count Summary
Making Numbers Count 94%
Most numbers die the moment they're spoken. A handful of translation moves make them unforgettable.
by Chip Heath 2022
3.87
3k+ ratings
📊 Business Communication📈 Data Storytelling🔬 Science Communication🔢 Numeracy🧩 Analogies And Metaphors
Copywriting Secrets
by Jim Edwards • 2019
The exact formulas that turn words into clicks and sales, no matter your audience or product.
4.32
1k+
🖊️ Sales Copywriting📈 Conversion Optimization✍️ Persuasive Writing🗞️ Headline Formulas🧠 Customer Psychology
Copywriting Secrets Summary
Copywriting Secrets 94%
The exact formulas that turn words into clicks and sales, no matter your audience or product.
by Jim Edwards 2019
4.32
1k+ ratings
🖊️ Sales Copywriting📈 Conversion Optimization✍️ Persuasive Writing🗞️ Headline Formulas🧠 Customer Psychology
How to Write Short
by Roy Peter Clark • 2013
Tiny texts, big impact: the craft moves that make short sentences stick harder than long ones.
3.77
1k+
📝 Short Form Writing✍️ Writing Craft🗣️ Rhetorical Techniques👁️ Reading As A Writer📰 Journalism Craft
How to Write Short Summary
How to Write Short 94%
Tiny texts, big impact: the craft moves that make short sentences stick harder than long ones.
by Roy Peter Clark 2013
3.77
1k+ ratings
📝 Short Form Writing✍️ Writing Craft🗣️ Rhetorical Techniques👁️ Reading As A Writer📰 Journalism Craft
The Art of the Click
by Glenn Fisher • 2018
Four rules for headlines, four steps for the pitch, why narratives beat features every time.
3.99
89
📬 Direct Response🖊️ Sales Copywriting📰 Headline Writing🧠 Reader Psychology📖 Storytelling In Business
The Art of the Click Summary
The Art of the Click 94%
Four rules for headlines, four steps for the pitch, why narratives beat features every time.
by Glenn Fisher 2018
3.99
89 ratings
📬 Direct Response🖊️ Sales Copywriting📰 Headline Writing🧠 Reader Psychology📖 Storytelling In Business
The Perfect Story
by Karen Eber • 2023
Tell better stories by designing them for your audience's brain, not your own memories.
3.78
316
📈 Business Storytelling🏢 Corporate Communication🎯 Audience Design🧱 Narrative Structure🧠 Neuroscience Of Story
The Perfect Story Summary
The Perfect Story 94%
Tell better stories by designing them for your audience's brain, not your own memories.
by Karen Eber 2023
3.78
316 ratings
📈 Business Storytelling🏢 Corporate Communication🎯 Audience Design🧱 Narrative Structure🧠 Neuroscience Of Story
ADVANTAGE
by Joe Solari • 2020
Your best marketer is your last reader. A system for making every launch bigger than the last.
4.56
52
📈 Cumulative Advantage🧠 Behavioral Economics📖 Reader Psychology👥 Community Building🧲 Brand Strategy
ADVANTAGE Summary
ADVANTAGE 94%
Your best marketer is your last reader. A system for making every launch bigger than the last.
by Joe Solari 2020
4.56
52 ratings
📈 Cumulative Advantage🧠 Behavioral Economics📖 Reader Psychology👥 Community Building🧲 Brand Strategy
Stylish Academic Writing
by Helen Sword • 2012
Most academic writing rules are just conventions. The data that prove you can write differently.
4.06
1k+
📝 Academic Writing📚 Scholarly Publishing🗣️ Plain Language🏛️ Disciplinary Norms📖 Narrative Research
Stylish Academic Writing Summary
Stylish Academic Writing 94%
Most academic writing rules are just conventions. The data that prove you can write differently.
by Helen Sword 2012
4.06
1k+ ratings
📝 Academic Writing📚 Scholarly Publishing🗣️ Plain Language🏛️ Disciplinary Norms📖 Narrative Research
Web Copy That Sells
by Maria Veloso • 2004
Most websites convert half a percent to five. The copy system that changes the math.
3.81
324
💻 Web Copywriting📬 Direct Response Copywriting🧠 Sales Psychology📈 Conversion Optimization✉️ Email Marketing
Web Copy That Sells Summary
Web Copy That Sells 94%
Most websites convert half a percent to five. The copy system that changes the math.
by Maria Veloso 2004
3.81
324 ratings
💻 Web Copywriting📬 Direct Response Copywriting🧠 Sales Psychology📈 Conversion Optimization✉️ Email Marketing
Spellbound
by David Kwong • 2015
Stage magic and business persuasion share the same hidden rules. A master illusionist reveals them.
3.74
108
🗣️ Influence And Persuasion🧠 Cognitive Biases👁️ Attention Management📖 Storytelling🎤 Public Speaking
Spellbound Summary
Spellbound 94%
Stage magic and business persuasion share the same hidden rules. A master illusionist reveals them.
by David Kwong 2015
3.74
108 ratings
🗣️ Influence And Persuasion🧠 Cognitive Biases👁️ Attention Management📖 Storytelling🎤 Public Speaking
Words That Work
by Frank Luntz • 2006
Your audience hears their own version. A pollster's method for making your words land as intended.
3.62
3k+
🗳️ Political Messaging🏢 Business Messaging🖼️ Message Framing🖊️ Plain Language🗣️ Persuasive Language
Words That Work Summary
Words That Work 94%
Your audience hears their own version. A pollster's method for making your words land as intended.
by Frank Luntz 2006
3.62
3k+ ratings
🗳️ Political Messaging🏢 Business Messaging🖼️ Message Framing🖊️ Plain Language🗣️ Persuasive Language
Story or Die
by Lisa Cron • 2021
Facts don't change minds. Story does, because your brain treats narrative as survival intel.
4.09
334
🎯 Persuasive Storytelling📢 Brand Storytelling🧠 Neuroscience Of Story🐒 Evolutionary Psychology❤️ Emotional Persuasion
Story or Die Summary
Story or Die 94%
Facts don't change minds. Story does, because your brain treats narrative as survival intel.
by Lisa Cron 2021
4.09
334 ratings
🎯 Persuasive Storytelling📢 Brand Storytelling🧠 Neuroscience Of Story🐒 Evolutionary Psychology❤️ Emotional Persuasion
Million Dollar Outlines
by David Farland • 2013
An outlining method that pressure-tests your plot, designed to sell a novel on proposal.
4.16
844
📐 Story Structure🧠 Reader Psychology💰 Commercial Fiction⚙️ Plot Mechanics📋 Outlining Method
Million Dollar Outlines Summary
Million Dollar Outlines 94%
An outlining method that pressure-tests your plot, designed to sell a novel on proposal.
by David Farland 2013
4.16
844 ratings
📐 Story Structure🧠 Reader Psychology💰 Commercial Fiction⚙️ Plot Mechanics📋 Outlining Method
Copywriting Mastery
by Anthony Udo Ekanem • 2016
Why customers need to hear your message seven times, and the words that finally sell.
5.00
1
🖋️ Online Copywriting✍️ Persuasive Writing📊 Digital Marketing🧠 Marketing Psychology🗣️ Neurolinguistic Programming
Copywriting Mastery Summary
Copywriting Mastery 94%
Why customers need to hear your message seven times, and the words that finally sell.
by Anthony Udo Ekanem 2016
5.00
1 ratings
🖋️ Online Copywriting✍️ Persuasive Writing📊 Digital Marketing🧠 Marketing Psychology🗣️ Neurolinguistic Programming
Winning Minds
by Simon Lancaster • 2015
Before facts reach the brain, metaphors hit the gut: the three-step leadership language sequence.
4.28
153
🗣️ Leadership Language🎙️ Rhetoric And Persuasion🖼️ Metaphors And Framing📖 Business Storytelling👔 Executive Presence
Winning Minds Summary
Winning Minds 94%
Before facts reach the brain, metaphors hit the gut: the three-step leadership language sequence.
by Simon Lancaster 2015
4.28
153 ratings
🗣️ Leadership Language🎙️ Rhetoric And Persuasion🖼️ Metaphors And Framing📖 Business Storytelling👔 Executive Presence
Impossible to Ignore
by Carmen Simon • 2016
Audiences forget ninety percent of your message. What survives decides whether they act.
3.79
441
📢 Content Marketing🧠 Memory Science👁️ Attention Design🔄 Behavioral Design💾 Information Retention
Impossible to Ignore Summary
Impossible to Ignore 93%
Audiences forget ninety percent of your message. What survives decides whether they act.
by Carmen Simon 2016
3.79
441 ratings
📢 Content Marketing🧠 Memory Science👁️ Attention Design🔄 Behavioral Design💾 Information Retention
Write a Must-Read
by A.J. Harper • 2022
The method for writing a nonfiction book readers finish, act on, and can't stop recommending.
4.51
128
✍️ Nonfiction Writing Guides🎯 Reader-Centered Writing🦋 Transformational Nonfiction💼 Author Entrepreneurship🧠 Author Mindset
Write a Must-Read Summary
Write a Must-Read 93%
The method for writing a nonfiction book readers finish, act on, and can't stop recommending.
by A.J. Harper 2022
4.51
128 ratings
✍️ Nonfiction Writing Guides🎯 Reader-Centered Writing🦋 Transformational Nonfiction💼 Author Entrepreneurship🧠 Author Mindset
Story Genius
by Lisa Cron • 2016
Your reader's brain is wired for story. The neuroscience for building a novel that actually grips.
4.19
7k+
📖 Novel Writing✍️ Writing Craft🧠 Cognitive Science Of Story🏗️ Story Structure🔄 Character Arcs
Story Genius Summary
Story Genius 93%
Your reader's brain is wired for story. The neuroscience for building a novel that actually grips.
by Lisa Cron 2016
4.19
7k+ ratings
📖 Novel Writing✍️ Writing Craft🧠 Cognitive Science Of Story🏗️ Story Structure🔄 Character Arcs
Why Business People Speak Like Idiots
by Brian Fugere • 2005
Burn the jargon. Cut every message by a quarter. Sound like a person. A corporate communication fix.
3.62
273
🏢 Corporate Communication🗣️ Plain Language✂️ Brevity📖 Storytelling In Business🎯 Audience Focus
Why Business People Speak Like Idiots Summary
Why Business People Speak Like Idiots 93%
Burn the jargon. Cut every message by a quarter. Sound like a person. A corporate communication fix.
by Brian Fugere 2005
3.62
273 ratings
🏢 Corporate Communication🗣️ Plain Language✂️ Brevity📖 Storytelling In Business🎯 Audience Focus
The Storytelling Edge
by Shane Snow • 2018
Oxytocin is the reason stories sell. The craft and system for using it deliberately.
3.42
346
🎯 Strategic Storytelling📣 Content Marketing🧠 Neuromarketing👥 Audience Building🗺️ Content Strategy
The Storytelling Edge Summary
The Storytelling Edge 93%
Oxytocin is the reason stories sell. The craft and system for using it deliberately.
by Shane Snow 2018
3.42
346 ratings
🎯 Strategic Storytelling📣 Content Marketing🧠 Neuromarketing👥 Audience Building🗺️ Content Strategy
The Robert Collier Letter Book
by Robert Collier • 1989
Mail-order mastery: the rules for building a letter that sells what a storefront can't.
4.11
371
✍️ Copywriting📬 Direct Mail Marketing🧠 Consumer Psychology❤️ Emotional Appeals🕰️ Classic Advertising
The Robert Collier Letter Book Summary
The Robert Collier Letter Book 93%
Mail-order mastery: the rules for building a letter that sells what a storefront can't.
by Robert Collier 1989
4.11
371 ratings
✍️ Copywriting📬 Direct Mail Marketing🧠 Consumer Psychology❤️ Emotional Appeals🕰️ Classic Advertising
Shortcut
by John Pollack • 2014
Your mind runs on analogies. The better one wins every argument, innovation, and decision you face.
3.72
296
🔗 Analogical Reasoning🗣️ Rhetoric And Persuasion🖼️ Framing Effects🧩 Mental Models💡 Innovation History
Shortcut Summary
Shortcut 93%
Your mind runs on analogies. The better one wins every argument, innovation, and decision you face.
by John Pollack 2014
3.72
296 ratings
🔗 Analogical Reasoning🗣️ Rhetoric And Persuasion🖼️ Framing Effects🧩 Mental Models💡 Innovation History
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