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Books like Conversion Optimization

Making Websites Win
by Karl Blanks • 2017
The scientific method applied to your website: how tiny, tested changes compound into doubled sales.
4.31
435
📈 Conversion Rate Optimization🖥️ Web Design🧪 A/B Testing🔍 Customer Research✍️ Copywriting
Making Websites Win Summary
Making Websites Win 98%
The scientific method applied to your website: how tiny, tested changes compound into doubled sales.
by Karl Blanks 2017
4.31
435 ratings
📈 Conversion Rate Optimization🖥️ Web Design🧪 A/B Testing🔍 Customer Research✍️ Copywriting
Convert!
by Ben Hunt • 2011
Stop designing for yourself. A system for building websites that answer what visitors actually need.
3.91
128
🎯 Conversion Optimization🧠 Buyer Psychology🗺️ Buyer Journey📝 Content Strategy🔍 Seo Writing
Convert! Summary
Convert! 97%
Stop designing for yourself. A system for building websites that answer what visitors actually need.
by Ben Hunt 2011
3.91
128 ratings
🎯 Conversion Optimization🧠 Buyer Psychology🗺️ Buyer Journey📝 Content Strategy🔍 Seo Writing
Webs of Influence
by Nathalie Nahai • 2012
The brain's shortcuts decide every online purchase. Design for those rules, not for logic.
3.74
307
🎯 Conversion Optimization🎨 Design Psychology🧠 Cognitive Biases📊 Behavioral Economics🤝 Ethical Persuasion
Webs of Influence Summary
Webs of Influence 97%
The brain's shortcuts decide every online purchase. Design for those rules, not for logic.
by Nathalie Nahai 2012
3.74
307 ratings
🎯 Conversion Optimization🎨 Design Psychology🧠 Cognitive Biases📊 Behavioral Economics🤝 Ethical Persuasion
Landing Page Optimization
by Tim Ash • 2008
Small tests, big returns: how to optimize every landing page element for maximum conversion.
3.82
549
🎯 Conversion Rate Optimization🧪 A/B Testing🖌️ User Experience Design📊 Web Analytics📬 Direct Response Marketing
Landing Page Optimization Summary
Landing Page Optimization 97%
Small tests, big returns: how to optimize every landing page element for maximum conversion.
by Tim Ash 2008
3.82
549 ratings
🎯 Conversion Rate Optimization🧪 A/B Testing🖌️ User Experience Design📊 Web Analytics📬 Direct Response Marketing
Click.ology
by Graham Jones • 2013
Most online carts are abandoned. The psychological fixes that keep customers clicking through.
3.70
43
🧠 Consumer Psychology🛒 E-Commerce Strategy🏪 Online Retail📈 Conversion Optimization🖥️ User Experience Design
Click.ology Summary
Click.ology 97%
Most online carts are abandoned. The psychological fixes that keep customers clicking through.
by Graham Jones 2013
3.70
43 ratings
🧠 Consumer Psychology🛒 E-Commerce Strategy🏪 Online Retail📈 Conversion Optimization🖥️ User Experience Design
Ask
by Ryan Levesque • 2015
What they don't want teaches more than what they do. One survey builds the whole funnel.
3.66
3k+
🔍 Customer Research💻 Online Marketing🛒 Sales Funnels📋 Survey Design🗣️ Customer Discovery
Ask Summary
Ask 96%
What they don't want teaches more than what they do. One survey builds the whole funnel.
by Ryan Levesque 2015
3.66
3k+ ratings
🔍 Customer Research💻 Online Marketing🛒 Sales Funnels📋 Survey Design🗣️ Customer Discovery
The Rebel's Guide to Email Marketing
by D.J. Waldow • 2012
Your email playbook is making you invisible. How to get opened, clicked, and read.
3.72
71
💻 Digital Marketing✉️ Email Marketing🚀 Growth Hacking🎯 Conversion Optimization📊 Data-Driven Marketing
The Rebel's Guide to Email Marketing Summary
The Rebel's Guide to Email Marketing 96%
Your email playbook is making you invisible. How to get opened, clicked, and read.
by D.J. Waldow 2012
3.72
71 ratings
💻 Digital Marketing✉️ Email Marketing🚀 Growth Hacking🎯 Conversion Optimization📊 Data-Driven Marketing
Marketing in the Age of Google
by Vanessa Fox • 2010
Most searchers bypass ads entirely. A strategy for capturing the 85% of clicks you are missing.
3.91
390
📱 Digital Marketing🔍 Search Engine Optimization📊 Market Research🧲 Inbound Marketing🎯 Customer Intent
Marketing in the Age of Google Summary
Marketing in the Age of Google 95%
Most searchers bypass ads entirely. A strategy for capturing the 85% of clicks you are missing.
by Vanessa Fox 2010
3.91
390 ratings
📱 Digital Marketing🔍 Search Engine Optimization📊 Market Research🧲 Inbound Marketing🎯 Customer Intent
DotCom Secrets
by Russell Brunson • 2011
Giving away free products can triple your customers; the system that turns each one into $66.
4.23
7k+
📈 Direct Response Marketing🗂️ Sales Funnels🔧 Conversion Optimization✉️ Email Marketing🎤 Webinar Selling
DotCom Secrets Summary
DotCom Secrets 95%
Giving away free products can triple your customers; the system that turns each one into $66.
by Russell Brunson 2011
4.23
7k+ ratings
📈 Direct Response Marketing🗂️ Sales Funnels🔧 Conversion Optimization✉️ Email Marketing🎤 Webinar Selling
How to Create Irresistible Offers
by Robert W. Bly • 2009
The overlooked lever that can lift response 10 to 900 percent: your offer, rewritten.
4.16
50
📬 Direct Marketing📋 Lead Generation✍️ Copywriting🎁 Offer Design💰 Pricing Strategy
How to Create Irresistible Offers Summary
How to Create Irresistible Offers 95%
The overlooked lever that can lift response 10 to 900 percent: your offer, rewritten.
by Robert W. Bly 2009
4.16
50 ratings
📬 Direct Marketing📋 Lead Generation✍️ Copywriting🎁 Offer Design💰 Pricing Strategy
Growth Hacking
by Raymond Fong • 2017
An automated system that finds, sells, and keeps customers around the clock, no big team required.
3.81
305
🚀 Growth Marketing🤖 Sales Automation🎯 Conversion Optimization🔻 Funnel Design🔗 Referral Marketing
Growth Hacking Summary
Growth Hacking 95%
An automated system that finds, sells, and keeps customers around the clock, no big team required.
by Raymond Fong 2017
3.81
305 ratings
🚀 Growth Marketing🤖 Sales Automation🎯 Conversion Optimization🔻 Funnel Design🔗 Referral Marketing
The Brain Audit
by Sean D'Souza • 2009
Seven checks a customer's brain makes before buying, and the script for passing each.
4.46
604
🧠 Marketing Psychology❓ Problem-First Messaging🚧 Customer Objections👥 Social Proof🛡️ Risk Reversal
The Brain Audit Summary
The Brain Audit 95%
Seven checks a customer's brain makes before buying, and the script for passing each.
by Sean D'Souza 2009
4.46
604 ratings
🧠 Marketing Psychology❓ Problem-First Messaging🚧 Customer Objections👥 Social Proof🛡️ Risk Reversal
Converted
by Neil Hoyne • 2022
Your best customers are hiding in your data. How to find them before your competitors do.
3.88
335
📊 Customer Analytics🧠 Behavioral Economics🔄 Customer Retention🧪 Iterative Testing📈 Data Strategy
Converted Summary
Converted 95%
Your best customers are hiding in your data. How to find them before your competitors do.
by Neil Hoyne 2022
3.88
335 ratings
📊 Customer Analytics🧠 Behavioral Economics🔄 Customer Retention🧪 Iterative Testing📈 Data Strategy
Scorecard Marketing
by Daniel Priestley • 2022
A scorecard that spots hidden buying reasons, scores them, and turns strangers into customers.
3.77
209
📈 Lead Generation❓ Quiz Funnels🧠 Sales Psychology💻 Digital Marketing🌱 Small Business Growth
Scorecard Marketing Summary
Scorecard Marketing 95%
A scorecard that spots hidden buying reasons, scores them, and turns strangers into customers.
by Daniel Priestley 2022
3.77
209 ratings
📈 Lead Generation❓ Quiz Funnels🧠 Sales Psychology💻 Digital Marketing🌱 Small Business Growth
Buyer Personas
by Adele Revella • 2015
Most marketers guess why customers buy. The answer is in a handful of interviews, done right.
3.84
436
📊 Marketing Strategy🧩 Customer Insights🛒 Buyer Personas🛤️ Buying Journey🤝 Sales Enablement
Buyer Personas Summary
Buyer Personas 95%
Most marketers guess why customers buy. The answer is in a handful of interviews, done right.
by Adele Revella 2015
3.84
436 ratings
📊 Marketing Strategy🧩 Customer Insights🛒 Buyer Personas🛤️ Buying Journey🤝 Sales Enablement
Digital Marketing For Dummies (For Dummies
by Ryan Deiss • 2016
The framework that wires content, search, social, email, and ads into a single customer journey.
4.02
346
🖥️ Digital Marketing📝 Content Marketing🔍 Seo📱 Social Media Marketing✉️ Email Marketing
Digital Marketing For Dummies (For Dummies Summary
Digital Marketing For Dummies (For Dummies 94%
The framework that wires content, search, social, email, and ads into a single customer journey.
by Ryan Deiss 2016
4.02
346 ratings
🖥️ Digital Marketing📝 Content Marketing🔍 Seo📱 Social Media Marketing✉️ Email Marketing
10x Marketing Formula
by Garrett Moon • 2018
Ditch incremental gains. The startup method for creating content so distinct it has no competition.
4.07
110
🧱 Content Marketing🏁 Startup Marketing🎯 Content Strategy📈 Growth Hacking⚙️ Lean Methodology
10x Marketing Formula Summary
10x Marketing Formula 94%
Ditch incremental gains. The startup method for creating content so distinct it has no competition.
by Garrett Moon 2018
4.07
110 ratings
🧱 Content Marketing🏁 Startup Marketing🎯 Content Strategy📈 Growth Hacking⚙️ Lean Methodology
Marketing to Mindstates
by Will Leach • 2018
Swap customer surveys for brain science: four levers that sell to the automatic mind.
4.13
182
🛒 Consumer Behavior🧠 Behavioral Economics🧪 Neuromarketing❤️ Emotional Branding🧱 Behavioral Design
Marketing to Mindstates Summary
Marketing to Mindstates 94%
Swap customer surveys for brain science: four levers that sell to the automatic mind.
by Will Leach 2018
4.13
182 ratings
🛒 Consumer Behavior🧠 Behavioral Economics🧪 Neuromarketing❤️ Emotional Branding🧱 Behavioral Design
Ecommerce Evolved
by Tanner Larsson • 2016
Ditch your online store. Funnels, not catalogs, turn ad spend into recurring ecommerce profit.
4.42
401
🛒 Ecommerce Strategy🔻 Sales Funnels🔁 Recurring Revenue📈 Conversion Optimization💰 Product Pricing
Ecommerce Evolved Summary
Ecommerce Evolved 94%
Ditch your online store. Funnels, not catalogs, turn ad spend into recurring ecommerce profit.
by Tanner Larsson 2016
4.42
401 ratings
🛒 Ecommerce Strategy🔻 Sales Funnels🔁 Recurring Revenue📈 Conversion Optimization💰 Product Pricing
How to Write Letters that Sell
by Christian H. Godefroy • 2016
Your headline wins or loses half your audience. The playbook for everything that follows.
4.05
21
🖊️ Copywriting📬 Direct Response✍️ Persuasive Writing🧠 Sales Psychology📰 Headline Writing
How to Write Letters that Sell Summary
How to Write Letters that Sell 94%
Your headline wins or loses half your audience. The playbook for everything that follows.
by Christian H. Godefroy 2016
4.05
21 ratings
🖊️ Copywriting📬 Direct Response✍️ Persuasive Writing🧠 Sales Psychology📰 Headline Writing
Marketing Automation For Dummies
by Mathew Sweezey • 2014
What marketing automation actually does: unify leads, automate campaigns, and prove your ROI.
3.90
52
🖥️ Marketing Automation📱 Digital Marketing🏢 B2B Marketing🎯 Lead Generation📝 Content Marketing
Marketing Automation For Dummies Summary
Marketing Automation For Dummies 94%
What marketing automation actually does: unify leads, automate campaigns, and prove your ROI.
by Mathew Sweezey 2014
3.90
52 ratings
🖥️ Marketing Automation📱 Digital Marketing🏢 B2B Marketing🎯 Lead Generation📝 Content Marketing
No B.S. Guide to Powerful Presentations
by Dan S. Kennedy • 2017
One presentation that sells in person, online, and on autopilot: the direct-response formula.
3.47
75
🎯 Sales Presentations📬 Direct Response Marketing💻 Webinar Marketing💰 Offer Crafting🧠 Audience Psychology
No B.S. Guide to Powerful Presentations Summary
No B.S. Guide to Powerful Presentations 94%
One presentation that sells in person, online, and on autopilot: the direct-response formula.
by Dan S. Kennedy 2017
3.47
75 ratings
🎯 Sales Presentations📬 Direct Response Marketing💻 Webinar Marketing💰 Offer Crafting🧠 Audience Psychology
Lean Branding
by Laura Busche • 2014
Your brand is a hypothesis, not a logo. Here is how to run the experiments.
3.71
99
🎯 Brand Strategy🔄 Lean Startup📖 Brand Storytelling🎨 Visual Identity🧠 Consumer Psychology
Lean Branding Summary
Lean Branding 94%
Your brand is a hypothesis, not a logo. Here is how to run the experiments.
by Laura Busche 2014
3.71
99 ratings
🎯 Brand Strategy🔄 Lean Startup📖 Brand Storytelling🎨 Visual Identity🧠 Consumer Psychology
Your Ecommerce Store
by David Brock • 2019
Build an online store that sells: a non-techie's guide to platforms, pricing, and getting found.
🛒 Ecommerce Startups🚀 Digital Entrepreneurship💻 Wordpress Development📈 Conversion Rate Optimization🔍 Search Engine Optimization
Your Ecommerce Store Summary
Your Ecommerce Store 94%
Build an online store that sells: a non-techie's guide to platforms, pricing, and getting found.
by David Brock 2019
🛒 Ecommerce Startups🚀 Digital Entrepreneurship💻 Wordpress Development📈 Conversion Rate Optimization🔍 Search Engine Optimization
Growth Hacker Marketing
by Ryan Holiday • 2013
Marketing is no longer a department. It is a product feature, and it runs on data.
3.77
11k+
📈 Startup Marketing🚀 Product-Led Growth🦠 Viral Marketing📊 Data-Driven Marketing🔄 Lean Methodology
Growth Hacker Marketing Summary
Growth Hacker Marketing 94%
Marketing is no longer a department. It is a product feature, and it runs on data.
by Ryan Holiday 2013
3.77
11k+ ratings
📈 Startup Marketing🚀 Product-Led Growth🦠 Viral Marketing📊 Data-Driven Marketing🔄 Lean Methodology
Understanding Digital Marketing
by Damian Ryan • 2009
Your website is your most valuable asset: how to build a digital marketing engine around it.
3.78
343
🌐 Digital Marketing🔍 Search Marketing📧 Email Marketing💬 Social Media Marketing📝 Content Marketing
Understanding Digital Marketing Summary
Understanding Digital Marketing 94%
Your website is your most valuable asset: how to build a digital marketing engine around it.
by Damian Ryan 2009
3.78
343 ratings
🌐 Digital Marketing🔍 Search Marketing📧 Email Marketing💬 Social Media Marketing📝 Content Marketing
The Ultimate Marketing Plan
by Dan S. Kennedy • 1991
Stop shouting at strangers: the direct-response system for finding your buyers and multiplying them.
4.12
609
📬 Direct Response🏪 Small Business Marketing✍️ Copywriting🎯 Audience Targeting🧾 Social Proof
The Ultimate Marketing Plan Summary
The Ultimate Marketing Plan 94%
Stop shouting at strangers: the direct-response system for finding your buyers and multiplying them.
by Dan S. Kennedy 1991
4.12
609 ratings
📬 Direct Response🏪 Small Business Marketing✍️ Copywriting🎯 Audience Targeting🧾 Social Proof
Using Behavioral Science in Marketing
by Nancy Harhut • 2022
Seventeen cognitive biases that make customers click and buy, and the words to trigger each.
4.38
177
🧠 Marketing Psychology📉 Behavioral Economics🛒 Consumer Behavior🔍 Cognitive Biases✍️ Copywriting
Using Behavioral Science in Marketing Summary
Using Behavioral Science in Marketing 94%
Seventeen cognitive biases that make customers click and buy, and the words to trigger each.
by Nancy Harhut 2022
4.38
177 ratings
🧠 Marketing Psychology📉 Behavioral Economics🛒 Consumer Behavior🔍 Cognitive Biases✍️ Copywriting
When Coffee and Kale Compete
by Alan Klement • 2018
Stop asking what features to add. Ask what progress your customer is trying to make.
4.01
696
🎨 Product Design📋 Product Management🔍 Customer Research💡 Innovation Strategy🔧 Lean Methodology
When Coffee and Kale Compete Summary
When Coffee and Kale Compete 94%
Stop asking what features to add. Ask what progress your customer is trying to make.
by Alan Klement 2018
4.01
696 ratings
🎨 Product Design📋 Product Management🔍 Customer Research💡 Innovation Strategy🔧 Lean Methodology
Customer Relationship Management
by 50Minutes • 2017
How to segment, personalize, and measure your way to lower churn and higher customer lifetime value.
3.50
2
🎯 Customer-Centricity🛎️ Customer Experience📊 Data-Driven Marketing🔄 Customer Retention📡 Multichannel Marketing
Customer Relationship Management Summary
Customer Relationship Management 94%
How to segment, personalize, and measure your way to lower churn and higher customer lifetime value.
by 50Minutes 2017
3.50
2 ratings
🎯 Customer-Centricity🛎️ Customer Experience📊 Data-Driven Marketing🔄 Customer Retention📡 Multichannel Marketing
The Advertising Effect
by Adam Ferrier • 2014
Most ads try to change minds. The ones that work change what people do first.
4.24
352
📊 Advertising Strategy🧠 Consumer Psychology📈 Behavioral Economics🔄 Behavior Change👥 Social Influence
The Advertising Effect Summary
The Advertising Effect 94%
Most ads try to change minds. The ones that work change what people do first.
by Adam Ferrier 2014
4.24
352 ratings
📊 Advertising Strategy🧠 Consumer Psychology📈 Behavioral Economics🔄 Behavior Change👥 Social Influence
Copywriting Secrets
by Jim Edwards • 2019
The exact formulas that turn words into clicks and sales, no matter your audience or product.
4.32
1k+
🖊️ Sales Copywriting📈 Conversion Optimization✍️ Persuasive Writing🗞️ Headline Formulas🧠 Customer Psychology
Copywriting Secrets Summary
Copywriting Secrets 94%
The exact formulas that turn words into clicks and sales, no matter your audience or product.
by Jim Edwards 2019
4.32
1k+ ratings
🖊️ Sales Copywriting📈 Conversion Optimization✍️ Persuasive Writing🗞️ Headline Formulas🧠 Customer Psychology
Scientific Advertising
by Claude C. Hopkins • 1923
Why the best ads are not creative gambles but salesmanship measured to the penny.
4.06
4k+
📜 Advertising Classics📬 Direct Response✍️ Copywriting🧠 Consumer Psychology🎯 Customer Acquisition
Scientific Advertising Summary
Scientific Advertising 94%
Why the best ads are not creative gambles but salesmanship measured to the penny.
by Claude C. Hopkins 1923
4.06
4k+ ratings
📜 Advertising Classics📬 Direct Response✍️ Copywriting🧠 Consumer Psychology🎯 Customer Acquisition
Validating Product Ideas
by Tomer Sharon • 2016
Know if anyone wants it before you build. Lean experiments for testing product ideas, fast.
4.10
289
🎨 Product Design🔍 User Research🚀 Lean Startup💡 Design Thinking🧪 Lean Experimentation
Validating Product Ideas Summary
Validating Product Ideas 94%
Know if anyone wants it before you build. Lean experiments for testing product ideas, fast.
by Tomer Sharon 2016
4.10
289 ratings
🎨 Product Design🔍 User Research🚀 Lean Startup💡 Design Thinking🧪 Lean Experimentation
Quantum Marketing
by Raja Rajamannar • 2021
The marketing playbook died. A CMO's replacement runs on AI, brain science, and sensory design.
3.70
372
📊 Marketing Strategy💻 Digital Transformation🧠 Behavioral Economics🧬 Neuromarketing🏗️ Brand Building
Quantum Marketing Summary
Quantum Marketing 94%
The marketing playbook died. A CMO's replacement runs on AI, brain science, and sensory design.
by Raja Rajamannar 2021
3.70
372 ratings
📊 Marketing Strategy💻 Digital Transformation🧠 Behavioral Economics🧬 Neuromarketing🏗️ Brand Building
Copywriting Mastery
by Anthony Udo Ekanem • 2016
Why customers need to hear your message seven times, and the words that finally sell.
5.00
1
🖋️ Online Copywriting✍️ Persuasive Writing📊 Digital Marketing🧠 Marketing Psychology🗣️ Neurolinguistic Programming
Copywriting Mastery Summary
Copywriting Mastery 94%
Why customers need to hear your message seven times, and the words that finally sell.
by Anthony Udo Ekanem 2016
5.00
1 ratings
🖋️ Online Copywriting✍️ Persuasive Writing📊 Digital Marketing🧠 Marketing Psychology🗣️ Neurolinguistic Programming
Decoding the New Consumer Mind
by Kit Yarrow • 2014
The consumer brain after digital: distracted, mistrustful, novelty-obsessed. How to win sales now.
3.76
325
🧠 Consumer Psychology📱 Digital Marketing❤️ Emotional Branding⏱️ Attention Economics📊 Behavioral Economics
Decoding the New Consumer Mind Summary
Decoding the New Consumer Mind 94%
The consumer brain after digital: distracted, mistrustful, novelty-obsessed. How to win sales now.
by Kit Yarrow 2014
3.76
325 ratings
🧠 Consumer Psychology📱 Digital Marketing❤️ Emotional Branding⏱️ Attention Economics📊 Behavioral Economics
How to Write Copy That Sells
by Ray Edwards • 2016
The copywriting framework that turns browsers into buyers, no creative genius required.
4.15
1k+
✍️ Copywriting📬 Direct-Response Marketing🧠 Marketing Psychology📧 Email Marketing🚀 Product Launches
How to Write Copy That Sells Summary
How to Write Copy That Sells 94%
The copywriting framework that turns browsers into buyers, no creative genius required.
by Ray Edwards 2016
4.15
1k+ ratings
✍️ Copywriting📬 Direct-Response Marketing🧠 Marketing Psychology📧 Email Marketing🚀 Product Launches
The Digital Marketing Handbook
by Robert W. Bly • 2018
Email costs ten dollars a customer. Everything else is just a way to get the address.
3.72
50
🖥️ Digital Marketing💻 Online Business📧 Email Marketing🔄 Conversion Optimization📝 Content Marketing
The Digital Marketing Handbook Summary
The Digital Marketing Handbook 94%
Email costs ten dollars a customer. Everything else is just a way to get the address.
by Robert W. Bly 2018
3.72
50 ratings
🖥️ Digital Marketing💻 Online Business📧 Email Marketing🔄 Conversion Optimization📝 Content Marketing
UX Strategy
by Jaime Levy • 2014
Stop building what nobody asked for: a research-to-launch playbook for digital product teams.
3.94
1k+
🧩 Digital Product Strategy🔄 Lean Methodology🔍 Customer Discovery📋 User Research📊 Competitive Analysis
UX Strategy Summary
UX Strategy 94%
Stop building what nobody asked for: a research-to-launch playbook for digital product teams.
by Jaime Levy 2014
3.94
1k+ ratings
🧩 Digital Product Strategy🔄 Lean Methodology🔍 Customer Discovery📋 User Research📊 Competitive Analysis
Neuro Web Design
by Susan M. Weinschenk • 2008
The conscious mind is your site's last reader. Design for the ones that decide first.
3.85
989
🖥️ Web Design📱 User Experience📈 Behavioral Economics🧠 Behavioral Psychology🔍 Cognitive Biases
Neuro Web Design Summary
Neuro Web Design 94%
The conscious mind is your site's last reader. Design for the ones that decide first.
by Susan M. Weinschenk 2008
3.85
989 ratings
🖥️ Web Design📱 User Experience📈 Behavioral Economics🧠 Behavioral Psychology🔍 Cognitive Biases
Sticky Branding
by Jeremy Miller • 2015
Email averages $44 for every dollar. The nurture sequence that turns strangers into customers.
3.93
176
📧 Email Marketing💻 Digital Marketing🎯 Lead Generation🚀 Sales Funnels🤖 Marketing Automation
Sticky Branding Summary
Sticky Branding 94%
Email averages $44 for every dollar. The nurture sequence that turns strangers into customers.
by Jeremy Miller 2015
3.93
176 ratings
📧 Email Marketing💻 Digital Marketing🎯 Lead Generation🚀 Sales Funnels🤖 Marketing Automation
FRICTION―The Untapped Force That Can Be Your Most Powerful Advantage
by Roger Dooley • 2019
The hidden force that decides what you buy, what you quit, and what you never start.
4.09
119
🧠 Behavioral Economics🛒 Customer Experience🧱 Habit Design💻 User Experience👆 Nudge Theory
FRICTION―The Untapped Force That Can Be Your Most Powerful Advantage Summary
FRICTION―The Untapped Force That Can Be Your Most Powerful Advantage 94%
The hidden force that decides what you buy, what you quit, and what you never start.
by Roger Dooley 2019
4.09
119 ratings
🧠 Behavioral Economics🛒 Customer Experience🧱 Habit Design💻 User Experience👆 Nudge Theory
Unthinking
by Harry Beckwith • 2011
What really makes consumers buy: the invisible forces no focus group will ever reveal.
3.46
355
🧠 Consumer Psychology📊 Behavioral Economics🏗️ Brand Building📖 Brand Storytelling👁️ Attention Economy
Unthinking Summary
Unthinking 94%
What really makes consumers buy: the invisible forces no focus group will ever reveal.
by Harry Beckwith 2011
3.46
355 ratings
🧠 Consumer Psychology📊 Behavioral Economics🏗️ Brand Building📖 Brand Storytelling👁️ Attention Economy
Inbound Marketing, Revised and Updated
by Brian Halligan • 2009
Interruption marketing no longer works. How content and search turn strangers into customers.
3.87
4k+
📱 Digital Marketing📝 Content Marketing🔍 Search Optimization🎯 Lead Generation📣 Social Media Strategy
Inbound Marketing, Revised and Updated Summary
Inbound Marketing, Revised and Updated 94%
Interruption marketing no longer works. How content and search turn strangers into customers.
by Brian Halligan 2009
3.87
4k+ ratings
📱 Digital Marketing📝 Content Marketing🔍 Search Optimization🎯 Lead Generation📣 Social Media Strategy
Overdeliver
by Brian Kurtz • 2019
Your list is worth more than your copy. A direct response veteran shows how to profit.
4.16
223
🎯 Direct Marketing✍️ Copywriting💰 Customer Lifetime Value📋 List Building📡 Multichannel Marketing
Overdeliver Summary
Overdeliver 94%
Your list is worth more than your copy. A direct response veteran shows how to profit.
by Brian Kurtz 2019
4.16
223 ratings
🎯 Direct Marketing✍️ Copywriting💰 Customer Lifetime Value📋 List Building📡 Multichannel Marketing
Web Copy That Sells
by Maria Veloso • 2004
Most websites convert half a percent to five. The copy system that changes the math.
3.81
324
💻 Web Copywriting📬 Direct Response Copywriting🧠 Sales Psychology📈 Conversion Optimization✉️ Email Marketing
Web Copy That Sells Summary
Web Copy That Sells 94%
Most websites convert half a percent to five. The copy system that changes the math.
by Maria Veloso 2004
3.81
324 ratings
💻 Web Copywriting📬 Direct Response Copywriting🧠 Sales Psychology📈 Conversion Optimization✉️ Email Marketing
Sexy Little Numbers
by Dimitri Maex • 2012
Your database hides your most profitable customers. A data-driven method for finding them.
3.80
235
🎯 Data-Driven Marketing📊 Customer Analytics💰 Marketing Roi🧩 Customer Segmentation🧪 A/B Testing
Sexy Little Numbers Summary
Sexy Little Numbers 94%
Your database hides your most profitable customers. A data-driven method for finding them.
by Dimitri Maex 2012
3.80
235 ratings
🎯 Data-Driven Marketing📊 Customer Analytics💰 Marketing Roi🧩 Customer Segmentation🧪 A/B Testing
42 Rules for a Web Presence That Wins (2nd Edition)
by Philippa Gamse • 2011
Who is in charge of your website? Forty-two rules for turning it into a business asset.
4.33
9
🌐 Digital Strategy📣 Online Marketing✍️ Content Strategy📈 Visitor Analytics💎 Value Propositions
42 Rules for a Web Presence That Wins (2nd Edition) Summary
42 Rules for a Web Presence That Wins (2nd Edition) 94%
Who is in charge of your website? Forty-two rules for turning it into a business asset.
by Philippa Gamse 2011
4.33
9 ratings
🌐 Digital Strategy📣 Online Marketing✍️ Content Strategy📈 Visitor Analytics💎 Value Propositions
Demand-Side Sales 101
by Bob Moesta • 2020
Stop selling features. The customer's desire to make progress is what actually closes deals.
4.30
538
📊 Sales Methodology🔍 Customer Research🔧 Jobs To Be Done🧠 Buyer Psychology🎨 Design Thinking
Demand-Side Sales 101 Summary
Demand-Side Sales 101 94%
Stop selling features. The customer's desire to make progress is what actually closes deals.
by Bob Moesta 2020
4.30
538 ratings
📊 Sales Methodology🔍 Customer Research🔧 Jobs To Be Done🧠 Buyer Psychology🎨 Design Thinking
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