Themes Lists Trending New
Start free trial
EnglishEnglish
EspañolSpanish
简体中文Chinese
繁體中文Chinese (Traditional)
FrançaisFrench
DeutschGerman
日本語Japanese
PortuguêsPortuguese
ItalianoItalian
한국어Korean
РусскийRussian
NederlandsDutch
العربيةArabic
PolskiPolish
हिन्दीHindi
Tiếng ViệtVietnamese
SvenskaSwedish
ΕλληνικάGreek
TürkçeTurkish
ไทยThai
ČeštinaCzech
RomânăRomanian
MagyarHungarian
УкраїнськаUkrainian
IndonesiaIndonesian
DanskDanish
SuomiFinnish
БългарскиBulgarian
עבריתHebrew
NorskNorwegian
HrvatskiCroatian
CatalàCatalan
SlovenčinaSlovak
LietuviųLithuanian
SlovenščinaSlovenian
СрпскиSerbian
EestiEstonian
LatviešuLatvian
فارسیPersian
മലയാളംMalayalam
தமிழ்Tamil
اردوUrdu
SoBrief
Searching...

🧠 Psychological Pricing

An examination of how price perception is shaped by cognitive biases and emotional responses, revealing the hidden architecture behind consumer decision-making.
The Art of Pricing
by Rafi Mohammed • 2005
Most businesses have one price. Their customers have many valuations.
3.74
163
📊 Pricing Strategy💎 Value-Based Pricing📈 Revenue Optimization🎯 Customer Segmentation💵 Margin Improvement
The Art of Pricing Summary
The Art of Pricing 92%
Most businesses have one price. Their customers have many valuations.
by Rafi Mohammed 2005
3.74
163 ratings
📊 Pricing Strategy💎 Value-Based Pricing📈 Revenue Optimization🎯 Customer Segmentation💵 Margin Improvement
Confessions of the Pricing Man
by Hermann Simon • 2015
Price is the strongest profit driver you neglect. A 2% increase lifts profits over 10%.
4.23
931
💰 Pricing Strategy📈 Profit Levers🧠 Price Psychology🤔 Behavioral Economics💎 Value Perception
Confessions of the Pricing Man Summary
Confessions of the Pricing Man 92%
Price is the strongest profit driver you neglect. A 2% increase lifts profits over 10%.
by Hermann Simon 2015
4.23
931 ratings
💰 Pricing Strategy📈 Profit Levers🧠 Price Psychology🤔 Behavioral Economics💎 Value Perception
$100M Offers
by Alex Hormozi • 2021
How to build an offer so differentiated that price becomes an afterthought, for any business.
4.55
18k+
📨 Direct Response Marketing🎁 Offer Design👁️ Value Perception🧠 Behavioral Economics⛔ Objection Handling
$100M Offers Summary
$100M Offers 91%
How to build an offer so differentiated that price becomes an afterthought, for any business.
by Alex Hormozi 2021
4.55
18k+ ratings
📨 Direct Response Marketing🎁 Offer Design👁️ Value Perception🧠 Behavioral Economics⛔ Objection Handling
Priceless
by William Poundstone • 2010
An arbitrary number shown moments before can change what you'll pay by a factor of ten.
3.82
2k+
🧠 Behavioral Economics💲 Pricing Psychology🔍 Cognitive Biases🤝 Negotiation Tactics🛒 Consumer Psychology
Priceless Summary
Priceless 91%
An arbitrary number shown moments before can change what you'll pay by a factor of ten.
by William Poundstone 2010
3.82
2k+ ratings
🧠 Behavioral Economics💲 Pricing Psychology🔍 Cognitive Biases🤝 Negotiation Tactics🛒 Consumer Psychology
The Choice Factory
by Richard Shotton • 2018
Twenty-five behavioral biases steer every purchase. Here's what they are and how to use them.
4.11
2k+
📢 Advertising Psychology📊 Behavioral Economics🛒 Consumer Behavior🧠 Cognitive Biases👥 Social Proof
The Choice Factory Summary
The Choice Factory 91%
Twenty-five behavioral biases steer every purchase. Here's what they are and how to use them.
by Richard Shotton 2018
4.11
2k+ ratings
📢 Advertising Psychology📊 Behavioral Economics🛒 Consumer Behavior🧠 Cognitive Biases👥 Social Proof
Decoded
by Phil P. Barden • 2013
Two systems run every purchase. The fast, unconscious one decides; the slow, rational one explains.
4.18
1k+
🧠 Consumer Psychology🔬 Neuromarketing💰 Behavioral Economics🏗️ Decision Architecture🎯 Brand Strategy
Decoded Summary
Decoded 91%
Two systems run every purchase. The fast, unconscious one decides; the slow, rational one explains.
by Phil P. Barden 2013
4.18
1k+ ratings
🧠 Consumer Psychology🔬 Neuromarketing💰 Behavioral Economics🏗️ Decision Architecture🎯 Brand Strategy
$100M Money Models
by Alex Hormozi • 2025
A sequence of offers that funds all your customer acquisition within the first 30 days.
4.56
1k+
🧠 Sales Tactics💰 Pricing Psychology📈 Small Business Growth🎯 Customer Acquisition💸 Cash Flow Management
$100M Money Models Summary
$100M Money Models 91%
A sequence of offers that funds all your customer acquisition within the first 30 days.
by Alex Hormozi 2025
4.56
1k+ ratings
🧠 Sales Tactics💰 Pricing Psychology📈 Small Business Growth🎯 Customer Acquisition💸 Cash Flow Management
Click.ology
by Graham Jones • 2013
Most online carts are abandoned. The psychological fixes that keep customers clicking through.
3.70
43
🧠 Consumer Psychology🛒 E-Commerce Strategy🏪 Online Retail📈 Conversion Optimization🖥️ User Experience Design
Click.ology Summary
Click.ology 90%
Most online carts are abandoned. The psychological fixes that keep customers clicking through.
by Graham Jones 2013
3.70
43 ratings
🧠 Consumer Psychology🛒 E-Commerce Strategy🏪 Online Retail📈 Conversion Optimization🖥️ User Experience Design
Monetizing Innovation
by Madhavan Ramanujam • 2016
Why 72% of new products fail: companies build before asking what anyone will actually pay.
4.15
1k+
💲 Pricing Strategy📊 Value-Based Pricing💰 Product Monetization🧠 Behavioral Pricing🚀 New Product Development
Monetizing Innovation Summary
Monetizing Innovation 90%
Why 72% of new products fail: companies build before asking what anyone will actually pay.
by Madhavan Ramanujam 2016
4.15
1k+ ratings
💲 Pricing Strategy📊 Value-Based Pricing💰 Product Monetization🧠 Behavioral Pricing🚀 New Product Development
Cashvertising
by Drew Eric Whitman • 2008
Ad agency psychology: write headlines that get read, copy that sells, and prices no one resists.
4.35
3k+
✍️ Copywriting🧠 Consumer Psychology🗣️ Persuasion Psychology📰 Headline Formulas👥 Social Proof
Cashvertising Summary
Cashvertising 90%
Ad agency psychology: write headlines that get read, copy that sells, and prices no one resists.
by Drew Eric Whitman 2008
4.35
3k+ ratings
✍️ Copywriting🧠 Consumer Psychology🗣️ Persuasion Psychology📰 Headline Formulas👥 Social Proof
The Brain Sell
by David R. Lewis • 2013
Brain scans, store scents, data trails: the invisible science of turning you into a buyer.
3.88
138
🧠 Consumer Psychology🧬 Neuromarketing🛒 Retail Psychology❤️ Emotional Branding👃 Sensory Marketing
The Brain Sell Summary
The Brain Sell 90%
Brain scans, store scents, data trails: the invisible science of turning you into a buyer.
by David R. Lewis 2013
3.88
138 ratings
🧠 Consumer Psychology🧬 Neuromarketing🛒 Retail Psychology❤️ Emotional Branding👃 Sensory Marketing
Predictably Irrational
by Dan Ariely • 2008
Why you overpay, procrastinate, and cheat just a little (and how to outsmart your own brain).
4.12
132k+
🧠 Behavioral Economics📊 Decision Psychology💲 Pricing Psychology🤝 Social Norms⏳ Self-Control
Predictably Irrational Summary
Predictably Irrational 90%
Why you overpay, procrastinate, and cheat just a little (and how to outsmart your own brain).
by Dan Ariely 2008
4.12
132k+ ratings
🧠 Behavioral Economics📊 Decision Psychology💲 Pricing Psychology🤝 Social Norms⏳ Self-Control
Free
by Chris Anderson • 2009
Free is not a price point; it's a business model built on attention, trust, and the new scarcities.
3.88
18k+
💻 Digital Economics💰 Pricing Strategy🧠 Behavioral Economics👁️ Attention Economy🎁 Gift Economy
Free Summary
Free 90%
Free is not a price point; it's a business model built on attention, trust, and the new scarcities.
by Chris Anderson 2009
3.88
18k+ ratings
💻 Digital Economics💰 Pricing Strategy🧠 Behavioral Economics👁️ Attention Economy🎁 Gift Economy
The Strategy and Tactics of Pricing
by Thomas T. Nagle • 1986
Why cost-plus pricing fails: it overprices weak markets and leaves profit in strong ones.
4.08
537
🏷️ Pricing Strategy📈 Profit Optimization⚔️ Competitive Strategy📊 Managerial Economics🔄 Product Life Cycle
The Strategy and Tactics of Pricing Summary
The Strategy and Tactics of Pricing 90%
Why cost-plus pricing fails: it overprices weak markets and leaves profit in strong ones.
by Thomas T. Nagle 1986
4.08
537 ratings
🏷️ Pricing Strategy📈 Profit Optimization⚔️ Competitive Strategy📊 Managerial Economics🔄 Product Life Cycle
Selling the Price Increase
by Jeb Blount • 2022
A repeatable system for raising prices on existing accounts without the anxiety or the attrition.
3.72
79
💰 Pricing Strategy🤝 B2b Sales🗣️ Objection Handling⚖️ Negotiation Tactics🔗 Customer Retention
Selling the Price Increase Summary
Selling the Price Increase 90%
A repeatable system for raising prices on existing accounts without the anxiety or the attrition.
by Jeb Blount 2022
3.72
79 ratings
💰 Pricing Strategy🤝 B2b Sales🗣️ Objection Handling⚖️ Negotiation Tactics🔗 Customer Retention
economic naturalist
by Robert H. Frank • 2006
Why drive-up ATMs have Braille dots, and other mundane mysteries solved with economics.
3.46
3k+
🧠 Behavioral Economics🔍 Everyday Economics🧩 Cognitive Biases💡 Economic Reasoning🎯 Rational Choice Theory
economic naturalist Summary
economic naturalist 90%
Why drive-up ATMs have Braille dots, and other mundane mysteries solved with economics.
by Robert H. Frank 2006
3.46
3k+ ratings
🧠 Behavioral Economics🔍 Everyday Economics🧩 Cognitive Biases💡 Economic Reasoning🎯 Rational Choice Theory
The 1% Windfall
by Rafi Mohammed • 2010
A 1% price hike can spike profits 20%. The playbook for business's most neglected lever.
3.91
646
🧮 Pricing Strategy💰 Profit Levers🧠 Value Perception👥 Customer Segmentation📈 Revenue Growth
The 1% Windfall Summary
The 1% Windfall 90%
A 1% price hike can spike profits 20%. The playbook for business's most neglected lever.
by Rafi Mohammed 2010
3.91
646 ratings
🧮 Pricing Strategy💰 Profit Levers🧠 Value Perception👥 Customer Segmentation📈 Revenue Growth
The Advertising Effect
by Adam Ferrier • 2014
Most ads try to change minds. The ones that work change what people do first.
4.24
352
📊 Advertising Strategy🧠 Consumer Psychology📈 Behavioral Economics🔄 Behavior Change👥 Social Influence
The Advertising Effect Summary
The Advertising Effect 90%
Most ads try to change minds. The ones that work change what people do first.
by Adam Ferrier 2014
4.24
352 ratings
📊 Advertising Strategy🧠 Consumer Psychology📈 Behavioral Economics🔄 Behavior Change👥 Social Influence
Phishing for Phools
by George A. Akerlof • 2015
Your blind spots are a business model. Free markets reward deception as reliably as innovation.
3.43
2k+
🧠 Behavioral Economics🔧 Market Failures🎯 Consumer Manipulation⚡ Cognitive Biases🏛️ Regulatory Capture
Phishing for Phools Summary
Phishing for Phools 90%
Your blind spots are a business model. Free markets reward deception as reliably as innovation.
by George A. Akerlof 2015
3.43
2k+ ratings
🧠 Behavioral Economics🔧 Market Failures🎯 Consumer Manipulation⚡ Cognitive Biases🏛️ Regulatory Capture
The Pricing Roadmap
by Ulrik Lehrskov-Schmidt • 2023
B2B SaaS pricing done backwards: build the structure around who pays, not what you built.
5.00
1
💰 Pricing Strategy☁️ B2b Saas📊 Value-Based Pricing🔧 Jobs To Be Done🔄 Subscription Models
The Pricing Roadmap Summary
The Pricing Roadmap 90%
B2B SaaS pricing done backwards: build the structure around who pays, not what you built.
by Ulrik Lehrskov-Schmidt 2023
5.00
1 ratings
💰 Pricing Strategy☁️ B2b Saas📊 Value-Based Pricing🔧 Jobs To Be Done🔄 Subscription Models
Pricing Creativity
by Blair Enns
Stop billing time. Price the client's outcome instead. A playbook for creative agencies.
4.60
197
🧭 Creative Agencies🚀 Creative Entrepreneurship💎 Value-Based Pricing📊 Pricing Strategy🧠 Behavioral Economics
Pricing Creativity Summary
Pricing Creativity 90%
Stop billing time. Price the client's outcome instead. A playbook for creative agencies.
by Blair Enns
4.60
197 ratings
🧭 Creative Agencies🚀 Creative Entrepreneurship💎 Value-Based Pricing📊 Pricing Strategy🧠 Behavioral Economics
Negotiation
by Brian Tracy • 2013
How to ask for better terms on everything, and the moment you walk away.
3.95
815
🧱 Negotiation Tactics💼 Sales Psychology🗣️ Persuasion🧘 Emotional Control💰 Pricing Strategies
Negotiation Summary
Negotiation 90%
How to ask for better terms on everything, and the moment you walk away.
by Brian Tracy 2013
3.95
815 ratings
🧱 Negotiation Tactics💼 Sales Psychology🗣️ Persuasion🧘 Emotional Control💰 Pricing Strategies
Cool
by Steven Quartz • 2015
Cool began as rebellion; now it runs the economy. Blame the brain's hidden status circuits.
3.60
225
🧠 Consumer Psychology📡 Social Signaling🏆 Status Dynamics💸 Neuroeconomics🧬 Evolutionary Psychology
Cool Summary
Cool 90%
Cool began as rebellion; now it runs the economy. Blame the brain's hidden status circuits.
by Steven Quartz 2015
3.60
225 ratings
🧠 Consumer Psychology📡 Social Signaling🏆 Status Dynamics💸 Neuroeconomics🧬 Evolutionary Psychology
How to Create Irresistible Offers
by Robert W. Bly • 2009
The overlooked lever that can lift response 10 to 900 percent: your offer, rewritten.
4.16
50
📬 Direct Marketing📋 Lead Generation✍️ Copywriting🎁 Offer Design💰 Pricing Strategy
How to Create Irresistible Offers Summary
How to Create Irresistible Offers 89%
The overlooked lever that can lift response 10 to 900 percent: your offer, rewritten.
by Robert W. Bly 2009
4.16
50 ratings
📬 Direct Marketing📋 Lead Generation✍️ Copywriting🎁 Offer Design💰 Pricing Strategy
Marketing to Mindstates
by Will Leach • 2018
Swap customer surveys for brain science: four levers that sell to the automatic mind.
4.13
182
🛒 Consumer Behavior🧠 Behavioral Economics🧪 Neuromarketing❤️ Emotional Branding🧱 Behavioral Design
Marketing to Mindstates Summary
Marketing to Mindstates 89%
Swap customer surveys for brain science: four levers that sell to the automatic mind.
by Will Leach 2018
4.13
182 ratings
🛒 Consumer Behavior🧠 Behavioral Economics🧪 Neuromarketing❤️ Emotional Branding🧱 Behavioral Design
Webs of Influence
by Nathalie Nahai • 2012
The brain's shortcuts decide every online purchase. Design for those rules, not for logic.
3.74
307
🎯 Conversion Optimization🎨 Design Psychology🧠 Cognitive Biases📊 Behavioral Economics🤝 Ethical Persuasion
Webs of Influence Summary
Webs of Influence 89%
The brain's shortcuts decide every online purchase. Design for those rules, not for logic.
by Nathalie Nahai 2012
3.74
307 ratings
🎯 Conversion Optimization🎨 Design Psychology🧠 Cognitive Biases📊 Behavioral Economics🤝 Ethical Persuasion
Spent
by Geoffrey Miller • 2009
Your shopping cart is a fitness display. Marketers already know; this book shows you why.
3.85
1k+
🛍️ Consumer Psychology🧬 Evolutionary Psychology🦚 Signaling Theory💎 Conspicuous Consumption🧠 Personality Psychology
Spent Summary
Spent 89%
Your shopping cart is a fitness display. Marketers already know; this book shows you why.
by Geoffrey Miller 2009
3.85
1k+ ratings
🛍️ Consumer Psychology🧬 Evolutionary Psychology🦚 Signaling Theory💎 Conspicuous Consumption🧠 Personality Psychology
Seducing the Subconscious
by Robert Heath • 2012
Looking away from an ad may make it work better: low attention bypasses your mental defenses.
3.98
181
🧠 Advertising Psychology🫥 Subconscious Influence❤️ Emotional Persuasion🔍 Cognitive Biases📊 Behavioral Economics
Seducing the Subconscious Summary
Seducing the Subconscious 89%
Looking away from an ad may make it work better: low attention bypasses your mental defenses.
by Robert Heath 2012
3.98
181 ratings
🧠 Advertising Psychology🫥 Subconscious Influence❤️ Emotional Persuasion🔍 Cognitive Biases📊 Behavioral Economics
Behavioural Economics
by Michelle Baddeley • 2017
Standard economics assumes rational choice. Real decisions run on bias, impulse, and social forces.
3.75
253
🧠 Behavioral Economics🔍 Cognitive Biases🚶 Nudge Theory👥 Social Norms💰 Behavioral Finance
Behavioural Economics Summary
Behavioural Economics 89%
Standard economics assumes rational choice. Real decisions run on bias, impulse, and social forces.
by Michelle Baddeley 2017
3.75
253 ratings
🧠 Behavioral Economics🔍 Cognitive Biases🚶 Nudge Theory👥 Social Norms💰 Behavioral Finance
The Pricing Roadmap
by Ulrik Lehrskov-Schmidt • 2023
SaaS pricing is a design job. How to build models that customers love and committees approve.
4.49
183
💻 Saas Pricing💎 Value-Based Pricing🧠 Behavioral Economics🔄 Subscription Models🎯 Customer Segmentation
The Pricing Roadmap Summary
The Pricing Roadmap 89%
SaaS pricing is a design job. How to build models that customers love and committees approve.
by Ulrik Lehrskov-Schmidt 2023
4.49
183 ratings
💻 Saas Pricing💎 Value-Based Pricing🧠 Behavioral Economics🔄 Subscription Models🎯 Customer Segmentation
Selling the Invisible
by Harry Beckwith • 1997
Most marketing advice assumes a product. Here is what works when you sell only a promise.
3.94
10k+
🏢 Professional Services🎯 Brand Positioning🤝 Client Relationships💰 Pricing Strategy🧠 Marketing Psychology
Selling the Invisible Summary
Selling the Invisible 89%
Most marketing advice assumes a product. Here is what works when you sell only a promise.
by Harry Beckwith 1997
3.94
10k+ ratings
🏢 Professional Services🎯 Brand Positioning🤝 Client Relationships💰 Pricing Strategy🧠 Marketing Psychology
Beyond Greed and Fear
by Hersh Shefrin • 1999
Why investors consistently make the same psychological mistakes, and how to profit from them.
3.70
277
🧠 Behavioral Finance💹 Investment Psychology🧩 Cognitive Biases⚖️ Loss Aversion💰 Mental Accounting
Beyond Greed and Fear Summary
Beyond Greed and Fear 89%
Why investors consistently make the same psychological mistakes, and how to profit from them.
by Hersh Shefrin 1999
3.70
277 ratings
🧠 Behavioral Finance💹 Investment Psychology🧩 Cognitive Biases⚖️ Loss Aversion💰 Mental Accounting
Brainfluence
by Roger Dooley • 2011
100 neuromarketing tactics for the 95 percent of decisions that happen below conscious awareness.
3.96
1k+
🧠 Neuromarketing🛒 Consumer Psychology📈 Behavioral Economics👃 Sensory Branding📖 Business Storytelling
Brainfluence Summary
Brainfluence 89%
100 neuromarketing tactics for the 95 percent of decisions that happen below conscious awareness.
by Roger Dooley 2011
3.96
1k+ ratings
🧠 Neuromarketing🛒 Consumer Psychology📈 Behavioral Economics👃 Sensory Branding📖 Business Storytelling
Dollars and Sense
by Dan Ariely • 2017
Your money problem is a brain problem. The hidden forces that drain your wallet.
3.78
6k+
🧠 Behavioral Economics💰 Money Psychology💸 Spending Habits💳 Spending Psychology🧘 Self-Control Strategies
Dollars and Sense Summary
Dollars and Sense 89%
Your money problem is a brain problem. The hidden forces that drain your wallet.
by Dan Ariely 2017
3.78
6k+ ratings
🧠 Behavioral Economics💰 Money Psychology💸 Spending Habits💳 Spending Psychology🧘 Self-Control Strategies
Kick-Ass Copywriting Secrets of a Marketing Rebel
by John Carlton • 2002
Forget clever branding. The ads that sell explain why, paint a picture, and ask for the order.
4.40
144
🖋️ Copywriting📬 Direct Response🧠 Consumer Psychology🗣️ Persuasion💡 Information Products
Kick-Ass Copywriting Secrets of a Marketing Rebel Summary
Kick-Ass Copywriting Secrets of a Marketing Rebel 89%
Forget clever branding. The ads that sell explain why, paint a picture, and ask for the order.
by John Carlton 2002
4.40
144 ratings
🖋️ Copywriting📬 Direct Response🧠 Consumer Psychology🗣️ Persuasion💡 Information Products
The Illusion of Choice
by Richard Shotton • 2023
The cognitive shortcuts that steer purchases, each backed by experiment and ready to ship by Friday.
3.96
435
🧠 Behavioral Economics🛍️ Consumer Psychology🧩 Cognitive Biases🏛️ Choice Architecture🗣️ Persuasion Techniques
The Illusion of Choice Summary
The Illusion of Choice 89%
The cognitive shortcuts that steer purchases, each backed by experiment and ready to ship by Friday.
by Richard Shotton 2023
3.96
435 ratings
🧠 Behavioral Economics🛍️ Consumer Psychology🧩 Cognitive Biases🏛️ Choice Architecture🗣️ Persuasion Techniques
Mind Over Money
by Claudia Hammond • 2016
Your brain on money: dopamine, loss aversion, and the hidden biases that control your wallet.
3.46
1k+
🧠 Behavioral Economics💵 Money Psychology⚖️ Loss Aversion🗂️ Mental Accounting🔄 Cognitive Biases
Mind Over Money Summary
Mind Over Money 89%
Your brain on money: dopamine, loss aversion, and the hidden biases that control your wallet.
by Claudia Hammond 2016
3.46
1k+ ratings
🧠 Behavioral Economics💵 Money Psychology⚖️ Loss Aversion🗂️ Mental Accounting🔄 Cognitive Biases
The Smarter Screen
by Shlomo Benartzi • 2015
Screens nudge you in 50 milliseconds. The rules for making that moment work for you.
3.96
365
🧪 Behavioral Economics🧠 Cognitive Biases🏗️ Choice Architecture🖥️ Ux Psychology⏳ Attention Economics
The Smarter Screen Summary
The Smarter Screen 89%
Screens nudge you in 50 milliseconds. The rules for making that moment work for you.
by Shlomo Benartzi 2015
3.96
365 ratings
🧪 Behavioral Economics🧠 Cognitive Biases🏗️ Choice Architecture🖥️ Ux Psychology⏳ Attention Economics
Branding Between the Ears
by Sandeep Dayal • 2021
Ninety-five percent of choice is subconscious: how to build a brand the brain can't resist.
3.89
38
🧠 Brand Strategy🧪 Consumer Psychology🔬 Neuromarketing🎯 Cognitive Biases📈 Behavioral Economics
Branding Between the Ears Summary
Branding Between the Ears 89%
Ninety-five percent of choice is subconscious: how to build a brand the brain can't resist.
by Sandeep Dayal 2021
3.89
38 ratings
🧠 Brand Strategy🧪 Consumer Psychology🔬 Neuromarketing🎯 Cognitive Biases📈 Behavioral Economics
The Buying Brain
by A.K. Pradeep • 2010
Brains buy before minds decide. Neuromarketing reads the half-second gap that focus groups miss.
3.71
357
🧠 Neuromarketing🧬 Evolutionary Psychology💰 Behavioral Economics👁️ Sensory Design📺 Advertising Psychology
The Buying Brain Summary
The Buying Brain 89%
Brains buy before minds decide. Neuromarketing reads the half-second gap that focus groups miss.
by A.K. Pradeep 2010
3.71
357 ratings
🧠 Neuromarketing🧬 Evolutionary Psychology💰 Behavioral Economics👁️ Sensory Design📺 Advertising Psychology
The Persuasion Code
by Christophe Morin • 2018
The 13-millisecond decision: your customer's subconscious rules. Six signals it cannot resist.
3.84
120
🧠 Neuromarketing🛒 Consumer Psychology📈 Behavioral Economics🔍 Cognitive Biases❤️ Emotional Persuasion
The Persuasion Code Summary
The Persuasion Code 89%
The 13-millisecond decision: your customer's subconscious rules. Six signals it cannot resist.
by Christophe Morin 2018
3.84
120 ratings
🧠 Neuromarketing🛒 Consumer Psychology📈 Behavioral Economics🔍 Cognitive Biases❤️ Emotional Persuasion
Brandwashed
by Martin Lindstrom • 2011
From before you were born, marketers have been shaping what you buy. The playbook, exposed.
3.81
4k+
🧠 Consumer Psychology📊 Marketing Tactics💡 Behavioral Economics🎯 Persuasion Techniques👥 Social Influence
Brandwashed Summary
Brandwashed 89%
From before you were born, marketers have been shaping what you buy. The playbook, exposed.
by Martin Lindstrom 2011
3.81
4k+ ratings
🧠 Consumer Psychology📊 Marketing Tactics💡 Behavioral Economics🎯 Persuasion Techniques👥 Social Influence
Worry-Free Money
by Shannon Lee Simmons • 2017
Why budgeting fails: it creates deprivation. Calculate one number, then spend without guilt.
4.30
1k+
🧠 Money Psychology😰 Financial Anxiety💔 Emotional Spending💸 Guilt-Free Spending👀 Social Comparison
Worry-Free Money Summary
Worry-Free Money 89%
Why budgeting fails: it creates deprivation. Calculate one number, then spend without guilt.
by Shannon Lee Simmons 2017
4.30
1k+ ratings
🧠 Money Psychology😰 Financial Anxiety💔 Emotional Spending💸 Guilt-Free Spending👀 Social Comparison
Buy Now
by Rick Cesari • 2011
Solve a customer's problem on screen, close the sale, track every dollar. Direct response playbook.
4.00
25
🎯 Direct Marketing📺 Advertising Strategy🧠 Consumer Psychology✍️ Copywriting🏗️ Brand Building
Buy Now Summary
Buy Now 89%
Solve a customer's problem on screen, close the sale, track every dollar. Direct response playbook.
by Rick Cesari 2011
4.00
25 ratings
🎯 Direct Marketing📺 Advertising Strategy🧠 Consumer Psychology✍️ Copywriting🏗️ Brand Building
The Money Game
by George Goodman • 1967
What moves stock prices is not math but psychology, and the psychology is ugly.
3.96
1k+
🏢 Wall Street🧠 Market Psychology🧪 Behavioral Finance👥 Crowd Psychology🔄 Market Cycles
The Money Game Summary
The Money Game 89%
What moves stock prices is not math but psychology, and the psychology is ugly.
by George Goodman 1967
3.96
1k+ ratings
🏢 Wall Street🧠 Market Psychology🧪 Behavioral Finance👥 Crowd Psychology🔄 Market Cycles
Why We Buy
by Paco Underhill • 1999
The hidden choreography of shoppers, decoded from thousands of hours of store video.
3.88
14k+
🧠 Consumer Behavior🏬 Store Design🏙️ Environmental Psychology👫 Gender Differences👵 Aging Consumers
Why We Buy Summary
Why We Buy 89%
The hidden choreography of shoppers, decoded from thousands of hours of store video.
by Paco Underhill 1999
3.88
14k+ ratings
🧠 Consumer Behavior🏬 Store Design🏙️ Environmental Psychology👫 Gender Differences👵 Aging Consumers
Unthinking
by Harry Beckwith • 2011
What really makes consumers buy: the invisible forces no focus group will ever reveal.
3.46
355
🧠 Consumer Psychology📊 Behavioral Economics🏗️ Brand Building📖 Brand Storytelling👁️ Attention Economy
Unthinking Summary
Unthinking 89%
What really makes consumers buy: the invisible forces no focus group will ever reveal.
by Harry Beckwith 2011
3.46
355 ratings
🧠 Consumer Psychology📊 Behavioral Economics🏗️ Brand Building📖 Brand Storytelling👁️ Attention Economy
Alchemy
by Rory Sutherland • 2019
Why the best business moves seem wrong: the hidden psychology that makes irrational choices work.
4.21
9k+
🧠 Behavioral Economics📈 Marketing Psychology🏷️ Brand Strategy🤪 Irrational Behavior💡 Counterintuitive Thinking
Alchemy Summary
Alchemy 89%
Why the best business moves seem wrong: the hidden psychology that makes irrational choices work.
by Rory Sutherland 2019
4.21
9k+ ratings
🧠 Behavioral Economics📈 Marketing Psychology🏷️ Brand Strategy🤪 Irrational Behavior💡 Counterintuitive Thinking
Using Behavioral Science in Marketing
by Nancy Harhut • 2022
Seventeen cognitive biases that make customers click and buy, and the words to trigger each.
4.38
177
🧠 Marketing Psychology📉 Behavioral Economics🛒 Consumer Behavior🔍 Cognitive Biases✍️ Copywriting
Using Behavioral Science in Marketing Summary
Using Behavioral Science in Marketing 89%
Seventeen cognitive biases that make customers click and buy, and the words to trigger each.
by Nancy Harhut 2022
4.38
177 ratings
🧠 Marketing Psychology📉 Behavioral Economics🛒 Consumer Behavior🔍 Cognitive Biases✍️ Copywriting
Buyology
by Martin Lindstrom • 2008
Customers don't know why they buy. Brain scans do, and the answers overturn marketing gospel.
3.76
14k+
🧠 Consumer Psychology🔬 Marketing Science💸 Behavioral Economics🏷️ Brand Psychology👃 Sensory Marketing
Buyology Summary
Buyology 89%
Customers don't know why they buy. Brain scans do, and the answers overturn marketing gospel.
by Martin Lindstrom 2008
3.76
14k+ ratings
🧠 Consumer Psychology🔬 Marketing Science💸 Behavioral Economics🏷️ Brand Psychology👃 Sensory Marketing
Home
Search
Swipe
Library
Get App
Try Full Access for 3 Days
Listen, bookmark, and more
Compare Features Free Pro
📖 Read Summaries
Read unlimited summaries. Free users get 3 per month
🎧 Listen to Summaries
Listen to unlimited summaries in 40 languages
 —
❤️ Unlimited Bookmarks
Free users are limited to 4
 —
📜 Unlimited History
Free users are limited to 4
 —
📥 Unlimited Downloads
Free users are limited to 1
 —
Risk-Free Timeline
Today: Get Instant Access
Listen to full summaries of 26,000+ books. That's 12,000+ hours of audio!
Day 2: Trial Reminder
We'll send you a notification that your trial is ending soon.
Day 3: Your subscription begins
You'll be charged on Jul 26,
cancel anytime before.
Consume 2.8× More Books
2.8× more books Listening Reading
Our users love us
600,000+ readers
Trustpilot Rating
TrustPilot
4.6 Excellent
This site is a total game-changer. I've been flying through book summaries like never before. Highly, highly recommend.
— Dave G
Worth my money and time, and really well made. I've never seen this quality of summaries on other websites. Very helpful!
— Em
Highly recommended!! Fantastic service. Perfect for those that want a little more than a teaser but not all the intricate details of a full audio book.
— Greg M
Save 62%
Yearly
$119.88 $44.99/year/yr
$3.75/mo
Monthly
$9.99/mo
Start a 3-Day Free Trial
3 days free, then $44.99/year. Cancel anytime.
Unlock a world of fiction & nonfiction books
26,000+ books for the price of 2 books
Read any book in 10 minutes
Discover new books like Tinder
Request any book if it's not summarized
Read more books than anyone you know
#1 app for book lovers
Lifelike & immersive summaries
30-day money-back guarantee
Download summaries in EPUBs or PDFs
Cancel anytime in a few clicks
Scanner
Find a barcode to scan

⭐
⭐
⭐
We have a special gift for you
Open
38% OFF
DISCOUNT FOR YOU
⭐
⭐
⭐
$79.99
$49.99/year
only $4.16 per month
Continue
2 taps to start, super easy to cancel
Settings
General
Widget
Loading...
⭐
⭐
⭐
We have a special gift for you
Open
38% OFF
DISCOUNT FOR YOU
⭐
⭐
⭐
$79.99
$49.99/year
only $4.16 per month
Continue
2 taps to start, super easy to cancel