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🧠 Price Psychology

Why a $9.99 tag feels so different from $10 — exploring the cognitive biases, emotional triggers, and perceptual tricks that shape how we value what we buy.
Confessions of the Pricing Man
by Hermann Simon • 2015
Price is the strongest profit driver you neglect. A 2% increase lifts profits over 10%.
4.23
931
💰 Pricing Strategy📈 Profit Levers🤔 Behavioral Economics💎 Value Perception🔄 Revenue Models
Confessions of the Pricing Man Summary
Confessions of the Pricing Man 93%
Price is the strongest profit driver you neglect. A 2% increase lifts profits over 10%.
by Hermann Simon 2015
4.23
931 ratings
💰 Pricing Strategy📈 Profit Levers🤔 Behavioral Economics💎 Value Perception🔄 Revenue Models
Priceless
by William Poundstone • 2010
An arbitrary number shown moments before can change what you'll pay by a factor of ten.
3.82
2k+
🧠 Behavioral Economics💲 Pricing Psychology🔍 Cognitive Biases🤝 Negotiation Tactics🛒 Consumer Psychology
Priceless Summary
Priceless 93%
An arbitrary number shown moments before can change what you'll pay by a factor of ten.
by William Poundstone 2010
3.82
2k+ ratings
🧠 Behavioral Economics💲 Pricing Psychology🔍 Cognitive Biases🤝 Negotiation Tactics🛒 Consumer Psychology
The Art of Pricing
by Rafi Mohammed • 2005
Most businesses have one price. Their customers have many valuations.
3.74
163
📊 Pricing Strategy💎 Value-Based Pricing📈 Revenue Optimization🎯 Customer Segmentation💵 Margin Improvement
The Art of Pricing Summary
The Art of Pricing 92%
Most businesses have one price. Their customers have many valuations.
by Rafi Mohammed 2005
3.74
163 ratings
📊 Pricing Strategy💎 Value-Based Pricing📈 Revenue Optimization🎯 Customer Segmentation💵 Margin Improvement
Predictably Irrational
by Dan Ariely • 2008
Why you overpay, procrastinate, and cheat just a little (and how to outsmart your own brain).
4.12
132k+
🧠 Behavioral Economics📊 Decision Psychology💲 Pricing Psychology🤝 Social Norms⏳ Self-Control
Predictably Irrational Summary
Predictably Irrational 92%
Why you overpay, procrastinate, and cheat just a little (and how to outsmart your own brain).
by Dan Ariely 2008
4.12
132k+ ratings
🧠 Behavioral Economics📊 Decision Psychology💲 Pricing Psychology🤝 Social Norms⏳ Self-Control
The Choice Factory
by Richard Shotton • 2018
Twenty-five behavioral biases steer every purchase. Here's what they are and how to use them.
4.11
2k+
📢 Advertising Psychology📊 Behavioral Economics🛒 Consumer Behavior🧠 Cognitive Biases👥 Social Proof
The Choice Factory Summary
The Choice Factory 92%
Twenty-five behavioral biases steer every purchase. Here's what they are and how to use them.
by Richard Shotton 2018
4.11
2k+ ratings
📢 Advertising Psychology📊 Behavioral Economics🛒 Consumer Behavior🧠 Cognitive Biases👥 Social Proof
Decoded
by Phil P. Barden • 2013
Two systems run every purchase. The fast, unconscious one decides; the slow, rational one explains.
4.18
1k+
🧠 Consumer Psychology🔬 Neuromarketing💰 Behavioral Economics🏗️ Decision Architecture🎯 Brand Strategy
Decoded Summary
Decoded 92%
Two systems run every purchase. The fast, unconscious one decides; the slow, rational one explains.
by Phil P. Barden 2013
4.18
1k+ ratings
🧠 Consumer Psychology🔬 Neuromarketing💰 Behavioral Economics🏗️ Decision Architecture🎯 Brand Strategy
$100M Offers
by Alex Hormozi • 2021
How to build an offer so differentiated that price becomes an afterthought, for any business.
4.55
18k+
📨 Direct Response Marketing🎁 Offer Design👁️ Value Perception🧠 Behavioral Economics⛔ Objection Handling
$100M Offers Summary
$100M Offers 92%
How to build an offer so differentiated that price becomes an afterthought, for any business.
by Alex Hormozi 2021
4.55
18k+ ratings
📨 Direct Response Marketing🎁 Offer Design👁️ Value Perception🧠 Behavioral Economics⛔ Objection Handling
The Brain Sell
by David R. Lewis • 2013
Brain scans, store scents, data trails: the invisible science of turning you into a buyer.
3.88
138
🧠 Consumer Psychology🧬 Neuromarketing🛒 Retail Psychology❤️ Emotional Branding👃 Sensory Marketing
The Brain Sell Summary
The Brain Sell 91%
Brain scans, store scents, data trails: the invisible science of turning you into a buyer.
by David R. Lewis 2013
3.88
138 ratings
🧠 Consumer Psychology🧬 Neuromarketing🛒 Retail Psychology❤️ Emotional Branding👃 Sensory Marketing
economic naturalist
by Robert H. Frank • 2006
Why drive-up ATMs have Braille dots, and other mundane mysteries solved with economics.
3.46
3k+
🧠 Behavioral Economics🔍 Everyday Economics🧩 Cognitive Biases💡 Economic Reasoning🎯 Rational Choice Theory
economic naturalist Summary
economic naturalist 91%
Why drive-up ATMs have Braille dots, and other mundane mysteries solved with economics.
by Robert H. Frank 2006
3.46
3k+ ratings
🧠 Behavioral Economics🔍 Everyday Economics🧩 Cognitive Biases💡 Economic Reasoning🎯 Rational Choice Theory
Click.ology
by Graham Jones • 2013
Most online carts are abandoned. The psychological fixes that keep customers clicking through.
3.70
43
🧠 Consumer Psychology🛒 E-Commerce Strategy🏪 Online Retail📈 Conversion Optimization🖥️ User Experience Design
Click.ology Summary
Click.ology 91%
Most online carts are abandoned. The psychological fixes that keep customers clicking through.
by Graham Jones 2013
3.70
43 ratings
🧠 Consumer Psychology🛒 E-Commerce Strategy🏪 Online Retail📈 Conversion Optimization🖥️ User Experience Design
Cashvertising
by Drew Eric Whitman • 2008
Ad agency psychology: write headlines that get read, copy that sells, and prices no one resists.
4.35
3k+
✍️ Copywriting🧠 Consumer Psychology🗣️ Persuasion Psychology📰 Headline Formulas👥 Social Proof
Cashvertising Summary
Cashvertising 91%
Ad agency psychology: write headlines that get read, copy that sells, and prices no one resists.
by Drew Eric Whitman 2008
4.35
3k+ ratings
✍️ Copywriting🧠 Consumer Psychology🗣️ Persuasion Psychology📰 Headline Formulas👥 Social Proof
Free
by Chris Anderson • 2009
Free is not a price point; it's a business model built on attention, trust, and the new scarcities.
3.88
18k+
💻 Digital Economics💰 Pricing Strategy🧠 Behavioral Economics👁️ Attention Economy🎁 Gift Economy
Free Summary
Free 91%
Free is not a price point; it's a business model built on attention, trust, and the new scarcities.
by Chris Anderson 2009
3.88
18k+ ratings
💻 Digital Economics💰 Pricing Strategy🧠 Behavioral Economics👁️ Attention Economy🎁 Gift Economy
Phishing for Phools
by George A. Akerlof • 2015
Your blind spots are a business model. Free markets reward deception as reliably as innovation.
3.43
2k+
🧠 Behavioral Economics🔧 Market Failures🎯 Consumer Manipulation⚡ Cognitive Biases🏛️ Regulatory Capture
Phishing for Phools Summary
Phishing for Phools 91%
Your blind spots are a business model. Free markets reward deception as reliably as innovation.
by George A. Akerlof 2015
3.43
2k+ ratings
🧠 Behavioral Economics🔧 Market Failures🎯 Consumer Manipulation⚡ Cognitive Biases🏛️ Regulatory Capture
The Advertising Effect
by Adam Ferrier • 2014
Most ads try to change minds. The ones that work change what people do first.
4.24
352
📊 Advertising Strategy🧠 Consumer Psychology📈 Behavioral Economics🔄 Behavior Change👥 Social Influence
The Advertising Effect Summary
The Advertising Effect 91%
Most ads try to change minds. The ones that work change what people do first.
by Adam Ferrier 2014
4.24
352 ratings
📊 Advertising Strategy🧠 Consumer Psychology📈 Behavioral Economics🔄 Behavior Change👥 Social Influence
Cool
by Steven Quartz • 2015
Cool began as rebellion; now it runs the economy. Blame the brain's hidden status circuits.
3.60
225
🧠 Consumer Psychology📡 Social Signaling🏆 Status Dynamics💸 Neuroeconomics🧬 Evolutionary Psychology
Cool Summary
Cool 91%
Cool began as rebellion; now it runs the economy. Blame the brain's hidden status circuits.
by Steven Quartz 2015
3.60
225 ratings
🧠 Consumer Psychology📡 Social Signaling🏆 Status Dynamics💸 Neuroeconomics🧬 Evolutionary Psychology
Monetizing Innovation
by Madhavan Ramanujam • 2016
Why 72% of new products fail: companies build before asking what anyone will actually pay.
4.15
1k+
💲 Pricing Strategy📊 Value-Based Pricing💰 Product Monetization🧠 Behavioral Pricing🚀 New Product Development
Monetizing Innovation Summary
Monetizing Innovation 91%
Why 72% of new products fail: companies build before asking what anyone will actually pay.
by Madhavan Ramanujam 2016
4.15
1k+ ratings
💲 Pricing Strategy📊 Value-Based Pricing💰 Product Monetization🧠 Behavioral Pricing🚀 New Product Development
Behavioural Economics
by Michelle Baddeley • 2017
Standard economics assumes rational choice. Real decisions run on bias, impulse, and social forces.
3.75
253
🧠 Behavioral Economics🔍 Cognitive Biases🚶 Nudge Theory👥 Social Norms💰 Behavioral Finance
Behavioural Economics Summary
Behavioural Economics 91%
Standard economics assumes rational choice. Real decisions run on bias, impulse, and social forces.
by Michelle Baddeley 2017
3.75
253 ratings
🧠 Behavioral Economics🔍 Cognitive Biases🚶 Nudge Theory👥 Social Norms💰 Behavioral Finance
$100M Money Models
by Alex Hormozi • 2025
A sequence of offers that funds all your customer acquisition within the first 30 days.
4.55
1k+
🧠 Sales Tactics💰 Pricing Psychology📈 Small Business Growth🎯 Customer Acquisition💸 Cash Flow Management
$100M Money Models Summary
$100M Money Models 91%
A sequence of offers that funds all your customer acquisition within the first 30 days.
by Alex Hormozi 2025
4.55
1k+ ratings
🧠 Sales Tactics💰 Pricing Psychology📈 Small Business Growth🎯 Customer Acquisition💸 Cash Flow Management
Marketing to Mindstates
by Will Leach • 2018
Swap customer surveys for brain science: four levers that sell to the automatic mind.
4.13
182
🛒 Consumer Behavior🧠 Behavioral Economics🧪 Neuromarketing❤️ Emotional Branding🧱 Behavioral Design
Marketing to Mindstates Summary
Marketing to Mindstates 91%
Swap customer surveys for brain science: four levers that sell to the automatic mind.
by Will Leach 2018
4.13
182 ratings
🛒 Consumer Behavior🧠 Behavioral Economics🧪 Neuromarketing❤️ Emotional Branding🧱 Behavioral Design
The Illusion of Choice
by Richard Shotton • 2023
The cognitive shortcuts that steer purchases, each backed by experiment and ready to ship by Friday.
3.96
435
🧠 Behavioral Economics🛍️ Consumer Psychology🧩 Cognitive Biases🏛️ Choice Architecture🗣️ Persuasion Techniques
The Illusion of Choice Summary
The Illusion of Choice 91%
The cognitive shortcuts that steer purchases, each backed by experiment and ready to ship by Friday.
by Richard Shotton 2023
3.96
435 ratings
🧠 Behavioral Economics🛍️ Consumer Psychology🧩 Cognitive Biases🏛️ Choice Architecture🗣️ Persuasion Techniques
Sway
by Ori Brafman • 2008
Seven invisible biases that make rational people overpay, overstay, and reject free money.
3.78
20k+
💰 Behavioral Economics🧠 Cognitive Biases👀 Value Perception🗣️ Groupthink🎯 Incentive Design
Sway Summary
Sway 91%
Seven invisible biases that make rational people overpay, overstay, and reject free money.
by Ori Brafman 2008
3.78
20k+ ratings
💰 Behavioral Economics🧠 Cognitive Biases👀 Value Perception🗣️ Groupthink🎯 Incentive Design
The Buying Brain
by A.K. Pradeep • 2010
Brains buy before minds decide. Neuromarketing reads the half-second gap that focus groups miss.
3.71
357
🧠 Neuromarketing🧬 Evolutionary Psychology💰 Behavioral Economics👁️ Sensory Design📺 Advertising Psychology
The Buying Brain Summary
The Buying Brain 91%
Brains buy before minds decide. Neuromarketing reads the half-second gap that focus groups miss.
by A.K. Pradeep 2010
3.71
357 ratings
🧠 Neuromarketing🧬 Evolutionary Psychology💰 Behavioral Economics👁️ Sensory Design📺 Advertising Psychology
Beyond Greed and Fear
by Hersh Shefrin • 1999
Why investors consistently make the same psychological mistakes, and how to profit from them.
3.70
277
🧠 Behavioral Finance💹 Investment Psychology🧩 Cognitive Biases⚖️ Loss Aversion💰 Mental Accounting
Beyond Greed and Fear Summary
Beyond Greed and Fear 91%
Why investors consistently make the same psychological mistakes, and how to profit from them.
by Hersh Shefrin 1999
3.70
277 ratings
🧠 Behavioral Finance💹 Investment Psychology🧩 Cognitive Biases⚖️ Loss Aversion💰 Mental Accounting
Mind Over Money
by Claudia Hammond • 2016
Your brain on money: dopamine, loss aversion, and the hidden biases that control your wallet.
3.46
1k+
🧠 Behavioral Economics💵 Money Psychology⚖️ Loss Aversion🗂️ Mental Accounting🔄 Cognitive Biases
Mind Over Money Summary
Mind Over Money 91%
Your brain on money: dopamine, loss aversion, and the hidden biases that control your wallet.
by Claudia Hammond 2016
3.46
1k+ ratings
🧠 Behavioral Economics💵 Money Psychology⚖️ Loss Aversion🗂️ Mental Accounting🔄 Cognitive Biases
Webs of Influence
by Nathalie Nahai • 2012
The brain's shortcuts decide every online purchase. Design for those rules, not for logic.
3.74
307
🎯 Conversion Optimization🎨 Design Psychology🧠 Cognitive Biases📊 Behavioral Economics🤝 Ethical Persuasion
Webs of Influence Summary
Webs of Influence 91%
The brain's shortcuts decide every online purchase. Design for those rules, not for logic.
by Nathalie Nahai 2012
3.74
307 ratings
🎯 Conversion Optimization🎨 Design Psychology🧠 Cognitive Biases📊 Behavioral Economics🤝 Ethical Persuasion
The Smarter Screen
by Shlomo Benartzi • 2015
Screens nudge you in 50 milliseconds. The rules for making that moment work for you.
3.96
365
🧪 Behavioral Economics🧠 Cognitive Biases🏗️ Choice Architecture🖥️ Ux Psychology⏳ Attention Economics
The Smarter Screen Summary
The Smarter Screen 91%
Screens nudge you in 50 milliseconds. The rules for making that moment work for you.
by Shlomo Benartzi 2015
3.96
365 ratings
🧪 Behavioral Economics🧠 Cognitive Biases🏗️ Choice Architecture🖥️ Ux Psychology⏳ Attention Economics
Dollars and Sense
by Dan Ariely • 2017
Your money problem is a brain problem. The hidden forces that drain your wallet.
3.78
6k+
🧠 Behavioral Economics💰 Money Psychology💸 Spending Habits💳 Spending Psychology🧘 Self-Control Strategies
Dollars and Sense Summary
Dollars and Sense 91%
Your money problem is a brain problem. The hidden forces that drain your wallet.
by Dan Ariely 2017
3.78
6k+ ratings
🧠 Behavioral Economics💰 Money Psychology💸 Spending Habits💳 Spending Psychology🧘 Self-Control Strategies
Spent
by Geoffrey Miller • 2009
Your shopping cart is a fitness display. Marketers already know; this book shows you why.
3.85
1k+
🛍️ Consumer Psychology🧬 Evolutionary Psychology🦚 Signaling Theory💎 Conspicuous Consumption🧠 Personality Psychology
Spent Summary
Spent 91%
Your shopping cart is a fitness display. Marketers already know; this book shows you why.
by Geoffrey Miller 2009
3.85
1k+ ratings
🛍️ Consumer Psychology🧬 Evolutionary Psychology🦚 Signaling Theory💎 Conspicuous Consumption🧠 Personality Psychology
The Money Game
by George Goodman • 1967
What moves stock prices is not math but psychology, and the psychology is ugly.
3.96
1k+
🏢 Wall Street🧠 Market Psychology🧪 Behavioral Finance👥 Crowd Psychology🔄 Market Cycles
The Money Game Summary
The Money Game 90%
What moves stock prices is not math but psychology, and the psychology is ugly.
by George Goodman 1967
3.96
1k+ ratings
🏢 Wall Street🧠 Market Psychology🧪 Behavioral Finance👥 Crowd Psychology🔄 Market Cycles
Nudge
by Richard H. Thaler • 2008
Why you stick with defaults: the invisible forces shaping every decision, and how to steer them.
3.84
95k+
🧠 Behavioral Economics🧩 Cognitive Biases🎛️ Behavioral Design👥 Social Norms🏛️ Public Policy
Nudge Summary
Nudge 90%
Why you stick with defaults: the invisible forces shaping every decision, and how to steer them.
by Richard H. Thaler 2008
3.84
95k+ ratings
🧠 Behavioral Economics🧩 Cognitive Biases🎛️ Behavioral Design👥 Social Norms🏛️ Public Policy
Unthinking
by Harry Beckwith • 2011
What really makes consumers buy: the invisible forces no focus group will ever reveal.
3.46
355
🧠 Consumer Psychology📊 Behavioral Economics🏗️ Brand Building📖 Brand Storytelling👁️ Attention Economy
Unthinking Summary
Unthinking 90%
What really makes consumers buy: the invisible forces no focus group will ever reveal.
by Harry Beckwith 2011
3.46
355 ratings
🧠 Consumer Psychology📊 Behavioral Economics🏗️ Brand Building📖 Brand Storytelling👁️ Attention Economy
Seducing the Subconscious
by Robert Heath • 2012
Looking away from an ad may make it work better: low attention bypasses your mental defenses.
3.98
181
🧠 Advertising Psychology🫥 Subconscious Influence❤️ Emotional Persuasion🔍 Cognitive Biases📊 Behavioral Economics
Seducing the Subconscious Summary
Seducing the Subconscious 90%
Looking away from an ad may make it work better: low attention bypasses your mental defenses.
by Robert Heath 2012
3.98
181 ratings
🧠 Advertising Psychology🫥 Subconscious Influence❤️ Emotional Persuasion🔍 Cognitive Biases📊 Behavioral Economics
Inside the Investor's Brain
by Richard L. Peterson • 2007
Your brain is a catastrophic investor. Here is the neuroscience to override it.
3.81
84
📉 Behavioral Finance🧠 Investing Psychology🔬 Neuroeconomics🧩 Cognitive Biases🧘 Emotional Regulation
Inside the Investor's Brain Summary
Inside the Investor's Brain 90%
Your brain is a catastrophic investor. Here is the neuroscience to override it.
by Richard L. Peterson 2007
3.81
84 ratings
📉 Behavioral Finance🧠 Investing Psychology🔬 Neuroeconomics🧩 Cognitive Biases🧘 Emotional Regulation
Finance Psychology
by FOREX INVESTMENT LOUNGE • 2020
Eighty percent of trading success is psychological. The rules for mastering what charts cannot fix.
4.00
1
🧠 Trading Psychology📊 Behavioral Finance🔍 Cognitive Biases💪 Emotional Discipline⚠️ Risk Management
Finance Psychology Summary
Finance Psychology 90%
Eighty percent of trading success is psychological. The rules for mastering what charts cannot fix.
by FOREX INVESTMENT LOUNGE 2020
4.00
1 ratings
🧠 Trading Psychology📊 Behavioral Finance🔍 Cognitive Biases💪 Emotional Discipline⚠️ Risk Management
Branding Between the Ears
by Sandeep Dayal • 2021
Ninety-five percent of choice is subconscious: how to build a brand the brain can't resist.
3.89
38
🧠 Brand Strategy🧪 Consumer Psychology🔬 Neuromarketing🎯 Cognitive Biases📈 Behavioral Economics
Branding Between the Ears Summary
Branding Between the Ears 90%
Ninety-five percent of choice is subconscious: how to build a brand the brain can't resist.
by Sandeep Dayal 2021
3.89
38 ratings
🧠 Brand Strategy🧪 Consumer Psychology🔬 Neuromarketing🎯 Cognitive Biases📈 Behavioral Economics
Brainfluence
by Roger Dooley • 2011
100 neuromarketing tactics for the 95 percent of decisions that happen below conscious awareness.
3.96
1k+
🧠 Neuromarketing🛒 Consumer Psychology📈 Behavioral Economics👃 Sensory Branding📖 Business Storytelling
Brainfluence Summary
Brainfluence 90%
100 neuromarketing tactics for the 95 percent of decisions that happen below conscious awareness.
by Roger Dooley 2011
3.96
1k+ ratings
🧠 Neuromarketing🛒 Consumer Psychology📈 Behavioral Economics👃 Sensory Branding📖 Business Storytelling
Pricing Creativity
by Blair Enns
Stop billing time. Price the client's outcome instead. A playbook for creative agencies.
4.60
197
🧭 Creative Agencies🚀 Creative Entrepreneurship💎 Value-Based Pricing📊 Pricing Strategy🧠 Behavioral Economics
Pricing Creativity Summary
Pricing Creativity 90%
Stop billing time. Price the client's outcome instead. A playbook for creative agencies.
by Blair Enns
4.60
197 ratings
🧭 Creative Agencies🚀 Creative Entrepreneurship💎 Value-Based Pricing📊 Pricing Strategy🧠 Behavioral Economics
Brandwashed
by Martin Lindstrom • 2011
From before you were born, marketers have been shaping what you buy. The playbook, exposed.
3.81
4k+
🧠 Consumer Psychology📊 Marketing Tactics💡 Behavioral Economics🎯 Persuasion Techniques👥 Social Influence
Brandwashed Summary
Brandwashed 90%
From before you were born, marketers have been shaping what you buy. The playbook, exposed.
by Martin Lindstrom 2011
3.81
4k+ ratings
🧠 Consumer Psychology📊 Marketing Tactics💡 Behavioral Economics🎯 Persuasion Techniques👥 Social Influence
Choices, Values, and Frames
by Daniel Kahneman • 2000
Dollars are not interchangeable, losses outweigh gains two to one, and wording shapes every choice.
4.23
1k+
🧪 Behavioral Economics🎯 Decision Theory🧠 Cognitive Biases💰 Money Psychology⚖️ Risk Perception
Choices, Values, and Frames Summary
Choices, Values, and Frames 90%
Dollars are not interchangeable, losses outweigh gains two to one, and wording shapes every choice.
by Daniel Kahneman 2000
4.23
1k+ ratings
🧪 Behavioral Economics🎯 Decision Theory🧠 Cognitive Biases💰 Money Psychology⚖️ Risk Perception
Why Smart People Make Big Money Mistakes And How To Correct Them
by Gary Belsky • 1999
The psychology that makes smart people fail with money, and the behavioral economics that fixes it.
3.96
2k+
🧠 Behavioral Economics🧩 Cognitive Biases📈 Investor Psychology🤔 Decision Psychology💰 Money Mindset
Why Smart People Make Big Money Mistakes And How To Correct Them Summary
Why Smart People Make Big Money Mistakes And How To Correct Them 90%
The psychology that makes smart people fail with money, and the behavioral economics that fixes it.
by Gary Belsky 1999
3.96
2k+ ratings
🧠 Behavioral Economics🧩 Cognitive Biases📈 Investor Psychology🤔 Decision Psychology💰 Money Mindset
The Investor's Quotient
by Jake Bernstein • 2000
Your trading system works. Your brain doesn't. A psychologist-trader explains how to retrain it.
3.79
29
🧠 Trading Psychology📊 Behavioral Finance🔄 Behavioral Conditioning🔍 Cognitive Biases👤 Retail Trading
The Investor's Quotient Summary
The Investor's Quotient 90%
Your trading system works. Your brain doesn't. A psychologist-trader explains how to retrain it.
by Jake Bernstein 2000
3.79
29 ratings
🧠 Trading Psychology📊 Behavioral Finance🔄 Behavioral Conditioning🔍 Cognitive Biases👤 Retail Trading
Tightwads and Spendthrifts
by Scott Rick • 2024
Tightwads and spendthrifts attract, then the traits that drew them together pull the marriage apart.
3.75
269
🧠 Behavioral Economics💍 Marriage And Money💸 Spending Psychology💥 Financial Conflict😰 Financial Anxiety
Tightwads and Spendthrifts Summary
Tightwads and Spendthrifts 90%
Tightwads and spendthrifts attract, then the traits that drew them together pull the marriage apart.
by Scott Rick 2024
3.75
269 ratings
🧠 Behavioral Economics💍 Marriage And Money💸 Spending Psychology💥 Financial Conflict😰 Financial Anxiety
Your Money and Your Brain
by Jason Zweig • 2007
Your brain treats market losses like charging predators. Every investor should know why.
3.97
2k+
🧠 Behavioral Finance🧬 Neuroeconomics🔍 Cognitive Biases💸 Emotional Investing⚠️ Risk Perception
Your Money and Your Brain Summary
Your Money and Your Brain 90%
Your brain treats market losses like charging predators. Every investor should know why.
by Jason Zweig 2007
3.97
2k+ ratings
🧠 Behavioral Finance🧬 Neuroeconomics🔍 Cognitive Biases💸 Emotional Investing⚠️ Risk Perception
Decoding the New Consumer Mind
by Kit Yarrow • 2014
The consumer brain after digital: distracted, mistrustful, novelty-obsessed. How to win sales now.
3.76
325
🧠 Consumer Psychology📱 Digital Marketing❤️ Emotional Branding⏱️ Attention Economics📊 Behavioral Economics
Decoding the New Consumer Mind Summary
Decoding the New Consumer Mind 90%
The consumer brain after digital: distracted, mistrustful, novelty-obsessed. How to win sales now.
by Kit Yarrow 2014
3.76
325 ratings
🧠 Consumer Psychology📱 Digital Marketing❤️ Emotional Branding⏱️ Attention Economics📊 Behavioral Economics
Worry-Free Money
by Shannon Lee Simmons • 2017
Why budgeting fails: it creates deprivation. Calculate one number, then spend without guilt.
4.30
1k+
🧠 Money Psychology😰 Financial Anxiety💔 Emotional Spending💸 Guilt-Free Spending👀 Social Comparison
Worry-Free Money Summary
Worry-Free Money 90%
Why budgeting fails: it creates deprivation. Calculate one number, then spend without guilt.
by Shannon Lee Simmons 2017
4.30
1k+ ratings
🧠 Money Psychology😰 Financial Anxiety💔 Emotional Spending💸 Guilt-Free Spending👀 Social Comparison
The small BIG
by Robert B. Cialdini • 2014
Adding one sentence to a letter boosted tax compliance 15 percent. What else works that cheaply?
3.78
1k+
🧠 Persuasion Science🎲 Behavioral Economics👥 Social Influence🖼️ Framing Effects🏗️ Choice Architecture
The small BIG Summary
The small BIG 90%
Adding one sentence to a letter boosted tax compliance 15 percent. What else works that cheaply?
by Robert B. Cialdini 2014
3.78
1k+ ratings
🧠 Persuasion Science🎲 Behavioral Economics👥 Social Influence🖼️ Framing Effects🏗️ Choice Architecture
The 1% Windfall
by Rafi Mohammed • 2010
A 1% price hike can spike profits 20%. The playbook for business's most neglected lever.
3.91
646
🧮 Pricing Strategy💰 Profit Levers🧠 Value Perception👥 Customer Segmentation📈 Revenue Growth
The 1% Windfall Summary
The 1% Windfall 90%
A 1% price hike can spike profits 20%. The playbook for business's most neglected lever.
by Rafi Mohammed 2010
3.91
646 ratings
🧮 Pricing Strategy💰 Profit Levers🧠 Value Perception👥 Customer Segmentation📈 Revenue Growth
Price Action Market Traps
by Ray Wang • 2017
Seven institutional traps that strip inexperienced traders. Learn to spot them and flip the script.
4.21
241
📈 Price Action Trading🧠 Market Psychology🏦 Institutional Trading📉 False Breakouts🔄 Market Cycles
Price Action Market Traps Summary
Price Action Market Traps 90%
Seven institutional traps that strip inexperienced traders. Learn to spot them and flip the script.
by Ray Wang 2017
4.21
241 ratings
📈 Price Action Trading🧠 Market Psychology🏦 Institutional Trading📉 False Breakouts🔄 Market Cycles
Selling the Price Increase
by Jeb Blount • 2022
A repeatable system for raising prices on existing accounts without the anxiety or the attrition.
3.72
79
💰 Pricing Strategy🤝 B2b Sales🗣️ Objection Handling⚖️ Negotiation Tactics🔗 Customer Retention
Selling the Price Increase Summary
Selling the Price Increase 90%
A repeatable system for raising prices on existing accounts without the anxiety or the attrition.
by Jeb Blount 2022
3.72
79 ratings
💰 Pricing Strategy🤝 B2b Sales🗣️ Objection Handling⚖️ Negotiation Tactics🔗 Customer Retention
The Behavioral Investor
by Doctor Daniel Crosby • 2018
Markets run on psychology, not math. Your ancient brain needs systems, not instinct, to invest.
4.03
773
📊 Behavioral Finance🧩 Cognitive Biases🧬 Evolutionary Psychology💰 Behavioral Economics⚠️ Risk Perception
The Behavioral Investor Summary
The Behavioral Investor 90%
Markets run on psychology, not math. Your ancient brain needs systems, not instinct, to invest.
by Doctor Daniel Crosby 2018
4.03
773 ratings
📊 Behavioral Finance🧩 Cognitive Biases🧬 Evolutionary Psychology💰 Behavioral Economics⚠️ Risk Perception
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