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How To Become A Digital Marketing Hero
by Rufus Lidman • 2018
A digital marketing system that matches the right tool to the right goal, every time, and proves it.
4.50
2
How To Become A Digital Marketing Hero Summary
How To Become A Digital Marketing Hero 89%
A digital marketing system that matches the right tool to the right goal, every time, and proves it.
by Rufus Lidman 2018
4.50
2 ratings
Managing Content Marketing
by Robert Rose • 2011
A story framework that turns your brand into a magnet for subscribers, not just viewers.
3.78
153
Managing Content Marketing Summary
Managing Content Marketing 89%
A story framework that turns your brand into a magnet for subscribers, not just viewers.
by Robert Rose 2011
3.78
153 ratings
Optimize
by Lee Odden • 2012
Optimize for Google and for humans simultaneously: the integrated playbook that ends the tug-of-war.
3.78
264
Optimize Summary
Optimize 89%
Optimize for Google and for humans simultaneously: the integrated playbook that ends the tug-of-war.
by Lee Odden 2012
3.78
264 ratings
Strategic Marketing Management
by Alexander Chernev • 2008
Five linked decisions that, when aligned, capture markets; when one slips, value erodes.
4.01
224
Strategic Marketing Management Summary
Strategic Marketing Management 89%
Five linked decisions that, when aligned, capture markets; when one slips, value erodes.
by Alexander Chernev 2008
4.01
224 ratings
Marketing Automation For Dummies
by Mathew Sweezey • 2014
What marketing automation actually does: unify leads, automate campaigns, and prove your ROI.
3.90
52
Marketing Automation For Dummies Summary
Marketing Automation For Dummies 89%
What marketing automation actually does: unify leads, automate campaigns, and prove your ROI.
by Mathew Sweezey 2014
3.90
52 ratings
Ogilvy on Advertising in the Digital Age
by Miles Young • 2019
Digital is a channel, not a discipline. The advertising laws that built Ogilvy still apply.
3.59
268
Ogilvy on Advertising in the Digital Age Summary
Ogilvy on Advertising in the Digital Age 89%
Digital is a channel, not a discipline. The advertising laws that built Ogilvy still apply.
by Miles Young 2019
3.59
268 ratings
Killing Marketing
by Joe Pulizzi • 2013
The smartest brands no longer rent attention. They own audiences and charge for access instead.
3.90
232
Killing Marketing Summary
Killing Marketing 88%
The smartest brands no longer rent attention. They own audiences and charge for access instead.
by Joe Pulizzi 2013
3.90
232 ratings
They Ask, You Answer
by Marcus Sheridan • 2019
Stop hiding from customer questions. Honest answers turn a 25 percent close rate into 80.
4.42
12
They Ask, You Answer Summary
They Ask, You Answer 88%
Stop hiding from customer questions. Honest answers turn a 25 percent close rate into 80.
by Marcus Sheridan 2019
4.42
12 ratings
Changing the Channel
by Michael Masterson • 2008
Twelve channels, one system: the direct-response playbook for an $8M to $26M revenue leap.
3.75
59
Changing the Channel Summary
Changing the Channel 88%
Twelve channels, one system: the direct-response playbook for an $8M to $26M revenue leap.
by Michael Masterson 2008
3.75
59 ratings
The Zen of Social Media Marketing
by Shama Hyder • 2010
Three steps to turn social media from a noisy time-sink into a customer-attracting system.
3.74
2k+
The Zen of Social Media Marketing Summary
The Zen of Social Media Marketing 88%
Three steps to turn social media from a noisy time-sink into a customer-attracting system.
by Shama Hyder 2010
3.74
2k+ ratings
Content Chemistry
by Andy Crestodina • 2012
A visual playbook for turning your blog into a customer magnet, from search to email.
4.10
118
Content Chemistry Summary
Content Chemistry 88%
A visual playbook for turning your blog into a customer magnet, from search to email.
by Andy Crestodina 2012
4.10
118 ratings
Making Them Believe
by Dan S. Kennedy • 2010
A goat-gland transplant doctor was a fraud, but his marketing methods built modern advertising.
3.95
94
Making Them Believe Summary
Making Them Believe 88%
A goat-gland transplant doctor was a fraud, but his marketing methods built modern advertising.
by Dan S. Kennedy 2010
3.95
94 ratings
Email Persuasion
by Ian Brodie • 2013
Email's 41:1 return on investment: how to build the list, earn the trust, and convert.
3.76
258
Email Persuasion Summary
Email Persuasion 88%
Email's 41:1 return on investment: how to build the list, earn the trust, and convert.
by Ian Brodie 2013
3.76
258 ratings
Category Creation
by Anthony Kennada • 2019
Don't disrupt an old market. Invent a new one, then build the brand that owns it.
3.86
72
Category Creation Summary
Category Creation 88%
Don't disrupt an old market. Invent a new one, then build the brand that owns it.
by Anthony Kennada 2019
3.86
72 ratings
The One-Page Content Marketing Blueprint
by P. Sharma • 2019
One page, 90 days: the content marketing system that doubles traffic, leads, and sales.
4.47
59
The One-Page Content Marketing Blueprint Summary
The One-Page Content Marketing Blueprint 88%
One page, 90 days: the content marketing system that doubles traffic, leads, and sales.
by P. Sharma 2019
4.47
59 ratings
The Fall of Advertising and the Rise of PR
by Al Ries • 2002
PR builds brands; advertising only maintains them. Why press coverage beats paid media every time.
3.72
876
The Fall of Advertising and the Rise of PR Summary
The Fall of Advertising and the Rise of PR 88%
PR builds brands; advertising only maintains them. Why press coverage beats paid media every time.
by Al Ries 2002
3.72
876 ratings
Success Secrets of the Social Media Marketing Superstars
by Mitch Meyerson • 2010
Authenticity over promotion: how the first wave of social media marketers built audiences that buy.
3.00
1
Success Secrets of the Social Media Marketing Superstars Summary
Success Secrets of the Social Media Marketing Superstars 88%
Authenticity over promotion: how the first wave of social media marketers built audiences that buy.
by Mitch Meyerson 2010
3.00
1 ratings
Marketing Insights from A to Z
by Philip Kotler • 2003
Eighty marketing concepts, A to Z: what managers need to know, built for the thirty-second answer.
4.07
1k+
Marketing Insights from A to Z Summary
Marketing Insights from A to Z 88%
Eighty marketing concepts, A to Z: what managers need to know, built for the thirty-second answer.
by Philip Kotler 2003
4.07
1k+ ratings
Brandscaping
by Andrew M. Davis • 2012
Fund content from creators with the audience: build demand without the publishing overhead.
4.09
103
Brandscaping Summary
Brandscaping 88%
Fund content from creators with the audience: build demand without the publishing overhead.
by Andrew M. Davis 2012
4.09
103 ratings
Six Pixels of Separation
by Mitch Joel • 2009
Forget mass advertising. Your real leverage is a niche, a voice, and a community you earn, not buy.
3.83
1k+
Six Pixels of Separation Summary
Six Pixels of Separation 88%
Forget mass advertising. Your real leverage is a niche, a voice, and a community you earn, not buy.
by Mitch Joel 2009
3.83
1k+ ratings
They Ask, You Answer
by Marcus Sheridan • 2019
Publish your price, admit your flaws, answer every question openly. The buyers sell themselves.
4.22
2k+
They Ask, You Answer Summary
They Ask, You Answer 88%
Publish your price, admit your flaws, answer every question openly. The buyers sell themselves.
by Marcus Sheridan 2019
4.22
2k+ ratings
Understanding Digital Marketing
by Damian Ryan • 2009
Your website is your most valuable asset: how to build a digital marketing engine around it.
3.78
343
Understanding Digital Marketing Summary
Understanding Digital Marketing 88%
Your website is your most valuable asset: how to build a digital marketing engine around it.
by Damian Ryan 2009
3.78
343 ratings
The Story Engine
by Kyle Gray • 2017
Stop writing all day. A content system that builds trust, attracts leads, and scales beyond you.
3.66
223
The Story Engine Summary
The Story Engine 88%
Stop writing all day. A content system that builds trust, attracts leads, and scales beyond you.
by Kyle Gray 2017
3.66
223 ratings
Modern Marketing Using AI
by Malay A. Upadhyay • 2021
AI now writes, targets, and sells. The playbook for building a marketing stack that actually works.
3.75
8
Modern Marketing Using AI Summary
Modern Marketing Using AI 88%
AI now writes, targets, and sells. The playbook for building a marketing stack that actually works.
by Malay A. Upadhyay 2021
3.75
8 ratings
No B.S. Trust Based Marketing
by Matt Zagula • 2012
Make customers trust you before they buy, using a system that removes risk and proves results.
4.29
149
No B.S. Trust Based Marketing Summary
No B.S. Trust Based Marketing 88%
Make customers trust you before they buy, using a system that removes risk and proves results.
by Matt Zagula 2012
4.29
149 ratings
Epic Content Marketing
by Joe Pulizzi • 2013
The publishing playbook: stop interrupting, start teaching, and make customers seek you out.
3.96
1k+
Epic Content Marketing Summary
Epic Content Marketing 88%
The publishing playbook: stop interrupting, start teaching, and make customers seek you out.
by Joe Pulizzi 2013
3.96
1k+ ratings
Sticky Branding
by Jeremy Miller • 2015
Email averages $44 for every dollar. The nurture sequence that turns strangers into customers.
3.93
176
Sticky Branding Summary
Sticky Branding 88%
Email averages $44 for every dollar. The nurture sequence that turns strangers into customers.
by Jeremy Miller 2015
3.93
176 ratings
300 Email Marketing Tips
by Meera Kothand • 2019
300 tips to attract subscribers, automate sales, and craft subject lines that actually get opened.
4.06
323
300 Email Marketing Tips Summary
300 Email Marketing Tips 88%
300 tips to attract subscribers, automate sales, and craft subject lines that actually get opened.
by Meera Kothand 2019
4.06
323 ratings
Content Rules
by Ann Handley • 2010
Your audience ignores ads. Here is how to create content they read, watch, and share voluntarily.
3.91
4k+
Content Rules Summary
Content Rules 88%
Your audience ignores ads. Here is how to create content they read, watch, and share voluntarily.
by Ann Handley 2010
3.91
4k+ ratings
Invisible Selling Machine
by Ryan Deiss • 2015
An automated email sequence that turns strangers into repeat buyers, without the daily hustle.
4.18
376
Invisible Selling Machine Summary
Invisible Selling Machine 88%
An automated email sequence that turns strangers into repeat buyers, without the daily hustle.
by Ryan Deiss 2015
4.18
376 ratings
49 Quick Ways to Market your Business for Free
by Sarah-Jane White • 2011
The tools are free; the customers are there. A checklist of 49 ways to reach them.
3.40
452
49 Quick Ways to Market your Business for Free Summary
49 Quick Ways to Market your Business for Free 88%
The tools are free; the customers are there. A checklist of 49 ways to reach them.
by Sarah-Jane White 2011
3.40
452 ratings
Professional Services Marketing
by Mike Schultz • 2009
Attract clients and command premium fees. The marketing playbook for professional services firms.
3.82
177
Professional Services Marketing Summary
Professional Services Marketing 88%
Attract clients and command premium fees. The marketing playbook for professional services firms.
by Mike Schultz 2009
3.82
177 ratings
Inbound PR
by Iliyana Stareva • 2018
Make journalists and clients come to you: an inbound playbook that finally makes PR measurable.
3.87
46
Inbound PR Summary
Inbound PR 88%
Make journalists and clients come to you: an inbound playbook that finally makes PR measurable.
by Iliyana Stareva 2018
3.87
46 ratings
The One Hour Content Plan
by Meera Kothand • 2017
End the idea scramble: three frameworks that plan a year of blog content in one hour.
4.05
2k+
The One Hour Content Plan Summary
The One Hour Content Plan 88%
End the idea scramble: three frameworks that plan a year of blog content in one hour.
by Meera Kothand 2017
4.05
2k+ ratings
Marketing 4.0
by Philip Kotler • 2016
The classic marketing playbook, rewritten for when customers trust each other more than ads.
4.06
3k+
Marketing 4.0 Summary
Marketing 4.0 88%
The classic marketing playbook, rewritten for when customers trust each other more than ads.
by Philip Kotler 2016
4.06
3k+ ratings
Frenemies
by Ken Auletta • 2018
Two platforms took most ad money, then a kickback scandal exposed what agencies were hiding.
3.42
592
Frenemies Summary
Frenemies 88%
Two platforms took most ad money, then a kickback scandal exposed what agencies were hiding.
by Ken Auletta 2018
3.42
592 ratings
101 Facebook Marketing Tips and Strategies for Small Businesses
by Lasse Rouhiainen • 2016
Facebook, Instagram, WhatsApp: 101 tactics that turn them into your small-business customer pipeline
3.63
27
101 Facebook Marketing Tips and Strategies for Small Businesses Summary
101 Facebook Marketing Tips and Strategies for Small Businesses 88%
Facebook, Instagram, WhatsApp: 101 tactics that turn them into your small-business customer pipeline
by Lasse Rouhiainen 2016
3.63
27 ratings
Buy Now
by Rick Cesari • 2011
Solve a customer's problem on screen, close the sale, track every dollar. Direct response playbook.
4.00
25
Buy Now Summary
Buy Now 88%
Solve a customer's problem on screen, close the sale, track every dollar. Direct response playbook.
by Rick Cesari 2011
4.00
25 ratings
Launch
by Jeff Walker • 2014
The launch formula that compresses a year of sales into one week, no existing audience required.
3.99
4k+
Launch Summary
Launch 88%
The launch formula that compresses a year of sales into one week, no existing audience required.
by Jeff Walker 2014
3.99
4k+ ratings
You Need PR
by Jenna Guarneri • 2022
Brand identity first, coverage second: a PR system for startups that don't have an agency budget.
4.28
18
You Need PR Summary
You Need PR 88%
Brand identity first, coverage second: a PR system for startups that don't have an agency budget.
by Jenna Guarneri 2022
4.28
18 ratings
The New Rules of Marketing and PR
by David Meerman Scott • 2007
Stop pitching journalists. Start publishing directly for your customers: the complete playbook.
3.85
7k+
The New Rules of Marketing and PR Summary
The New Rules of Marketing and PR 88%
Stop pitching journalists. Start publishing directly for your customers: the complete playbook.
by David Meerman Scott 2007
3.85
7k+ ratings
Rise of the Youpreneur
by Chris Ducker • 2018
When your brand is your name, no platform algorithm or policy change can make you obsolete.
4.08
283
Rise of the Youpreneur Summary
Rise of the Youpreneur 88%
When your brand is your name, no platform algorithm or policy change can make you obsolete.
by Chris Ducker 2018
4.08
283 ratings
The Ultimate Guide To Content Marketing & Digital PR
by Charlie Marchant • 2016
A playbook for earning media coverage, search rankings, and customer trust without a PR budget.
5.00
1
The Ultimate Guide To Content Marketing & Digital PR Summary
The Ultimate Guide To Content Marketing & Digital PR 88%
A playbook for earning media coverage, search rankings, and customer trust without a PR budget.
by Charlie Marchant 2016
5.00
1 ratings
Digital Marketing 2023
by Brandon Wayne Raybon Sr. • 2022
Digital marketing shifts fast: the trends and tools you need to dominate right now.
1.00
1
Digital Marketing 2023 Summary
Digital Marketing 2023 88%
Digital marketing shifts fast: the trends and tools you need to dominate right now.
by Brandon Wayne Raybon Sr. 2022
1.00
1 ratings
The Marketing Blueprint
by Jules Marcoux • 2015
Word of mouth costs nothing and outlasts any budget. Twelve lessons for earning it, systematically.
3.97
288
The Marketing Blueprint Summary
The Marketing Blueprint 88%
Word of mouth costs nothing and outlasts any budget. Twelve lessons for earning it, systematically.
by Jules Marcoux 2015
3.97
288 ratings
Email Marketing Demystified
by Matthew Paulson • 2015
The $43-to-$1 channel: a system for building a list that sells on demand.
3.96
163
Email Marketing Demystified Summary
Email Marketing Demystified 88%
The $43-to-$1 channel: a system for building a list that sells on demand.
by Matthew Paulson 2015
3.96
163 ratings
The Origin of Brands
by Al Ries • 2005
The market doesn't converge. It branches, and every branch is a brand you can own.
3.71
436
The Origin of Brands Summary
The Origin of Brands 88%
The market doesn't converge. It branches, and every branch is a brand you can own.
by Al Ries 2005
3.71
436 ratings
The B2B Social Media Book
by Kipp Bodnar • 2011
Turn LinkedIn, Twitter, and your blog into a lead factory that reports its own revenue.
3.60
117
The B2B Social Media Book Summary
The B2B Social Media Book 88%
Turn LinkedIn, Twitter, and your blog into a lead factory that reports its own revenue.
by Kipp Bodnar 2011
3.60
117 ratings
Principals of Marketing & 1 Key CC Pkg
by Gary Armstrong Philip Kotler • 1980
Every framework you need to design customer value, build relationships, and capture market share.
4.09
3k+
Principals of Marketing & 1 Key CC Pkg Summary
Principals of Marketing & 1 Key CC Pkg 88%
Every framework you need to design customer value, build relationships, and capture market share.
by Gary Armstrong Philip Kotler 1980
4.09
3k+ ratings
Marketing Made Simple
by Donald Miller • 2020
Most marketing fails by being clever instead of clear. A story-based playbook for fixing yours.
4.24
3k+
Marketing Made Simple Summary
Marketing Made Simple 88%
Most marketing fails by being clever instead of clear. A story-based playbook for fixing yours.
by Donald Miller 2020
4.24
3k+ ratings
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