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SoBrief
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The Kickstarter Handbook
by Don Steinberg • 2012
Your Kickstarter succeeds on 30 days, a video, and the crowd you build beforehand. The playbook.
3.74
133
The Kickstarter Handbook Summary
The Kickstarter Handbook 88%
Your Kickstarter succeeds on 30 days, a video, and the crowd you build beforehand. The playbook.
by Don Steinberg 2012
3.74
133 ratings
Optimize
by Lee Odden • 2012
Optimize for Google and for humans simultaneously: the integrated playbook that ends the tug-of-war.
3.78
264
Optimize Summary
Optimize 87%
Optimize for Google and for humans simultaneously: the integrated playbook that ends the tug-of-war.
by Lee Odden 2012
3.78
264 ratings
The Zen of Social Media Marketing
by Shama Hyder • 2010
Three steps to turn social media from a noisy time-sink into a customer-attracting system.
3.74
2k+
The Zen of Social Media Marketing Summary
The Zen of Social Media Marketing 87%
Three steps to turn social media from a noisy time-sink into a customer-attracting system.
by Shama Hyder 2010
3.74
2k+ ratings
New Power
by Jeremy Heimans • 2018
Power spreads through networks, not hierarchies. The blueprint for ideas the crowd will carry.
3.81
2k+
New Power Summary
New Power 87%
Power spreads through networks, not hierarchies. The blueprint for ideas the crowd will carry.
by Jeremy Heimans 2018
3.81
2k+ ratings
Managing Content Marketing
by Robert Rose • 2011
A story framework that turns your brand into a magnet for subscribers, not just viewers.
3.78
153
Managing Content Marketing Summary
Managing Content Marketing 87%
A story framework that turns your brand into a magnet for subscribers, not just viewers.
by Robert Rose 2011
3.78
153 ratings
The Content Code
by Mark W. Schaefer • 2015
The content flood means yours goes unseen. Six strategies for getting it shared and trusted.
3.83
339
The Content Code Summary
The Content Code 87%
The content flood means yours goes unseen. Six strategies for getting it shared and trusted.
by Mark W. Schaefer 2015
3.83
339 ratings
Rules for Revolutionaries
by Becky Bond • 2016
The volunteer-led organizing model that scales from a living room to a nationwide movement.
3.84
762
Rules for Revolutionaries Summary
Rules for Revolutionaries 87%
The volunteer-led organizing model that scales from a living room to a nationwide movement.
by Becky Bond 2016
3.84
762 ratings
Jab, Jab, Jab, Right Hook
by Gary Vaynerchuk • 2013
Give value long before you sell, and make every post feel native to its platform.
3.95
9k+
Jab, Jab, Jab, Right Hook Summary
Jab, Jab, Jab, Right Hook 87%
Give value long before you sell, and make every post feel native to its platform.
by Gary Vaynerchuk 2013
3.95
9k+ ratings
Success Secrets of the Social Media Marketing Superstars
by Mitch Meyerson • 2010
Authenticity over promotion: how the first wave of social media marketers built audiences that buy.
3.00
1
Success Secrets of the Social Media Marketing Superstars Summary
Success Secrets of the Social Media Marketing Superstars 87%
Authenticity over promotion: how the first wave of social media marketers built audiences that buy.
by Mitch Meyerson 2010
3.00
1 ratings
Filmmaking for Change
by Jon Fitzgerald • 2012
Fund, shoot, edit, and distribute documentaries that turn audiences into advocates.
3.27
22
Filmmaking for Change Summary
Filmmaking for Change 87%
Fund, shoot, edit, and distribute documentaries that turn audiences into advocates.
by Jon Fitzgerald 2012
3.27
22 ratings
Thriving Youth Groups
by Jeanne Mayo • 2004
How a youth ministry can stop hemorrhaging visitors and build a sticky, family-like culture instead.
3.93
108
Thriving Youth Groups Summary
Thriving Youth Groups 87%
How a youth ministry can stop hemorrhaging visitors and build a sticky, family-like culture instead.
by Jeanne Mayo 2004
3.93
108 ratings
The Tech-Wise Family
by Andy Crouch • 2017
Daily, weekly, and yearly tech fasts that recover sleep, conversation, and family worship.
4.25
9k+
The Tech-Wise Family Summary
The Tech-Wise Family 87%
Daily, weekly, and yearly tech fasts that recover sleep, conversation, and family worship.
by Andy Crouch 2017
4.25
9k+ ratings
500 Social Media Marketing Tips
by Andrew Macarthy • 2012
Turn social media into a growth engine: platform-specific tactics from profile tweaks to $5 ads.
3.67
950
500 Social Media Marketing Tips Summary
500 Social Media Marketing Tips 87%
Turn social media into a growth engine: platform-specific tactics from profile tweaks to $5 ads.
by Andrew Macarthy 2012
3.67
950 ratings
Sharing Jesus Without Freaking Out
by D. Scott Hildreth • 2020
What if sharing your faith felt as natural as telling a story about someone you love?
4.23
185
Sharing Jesus Without Freaking Out Summary
Sharing Jesus Without Freaking Out 86%
What if sharing your faith felt as natural as telling a story about someone you love?
by D. Scott Hildreth 2020
4.23
185 ratings
Organizing
by Marshall Ganz • 2014
The disciplined craft of turning personal stories and living-room meetings into political power.
4.26
19
Organizing Summary
Organizing 86%
The disciplined craft of turning personal stories and living-room meetings into political power.
by Marshall Ganz 2014
4.26
19 ratings
A Way with Words
by Daniel Darling • 2020
Your posts outlive your anger. A pastor on speaking online as if every word counted.
4.44
79
A Way with Words Summary
A Way with Words 86%
Your posts outlive your anger. A pastor on speaking online as if every word counted.
by Daniel Darling 2020
4.44
79 ratings
Turning Everyday Conversations into Gospel Conversations
by Jimmy Scroggins • 2016
Move any conversation toward the gospel with a one-page diagram and three simple responses.
4.18
636
Turning Everyday Conversations into Gospel Conversations Summary
Turning Everyday Conversations into Gospel Conversations 86%
Move any conversation toward the gospel with a one-page diagram and three simple responses.
by Jimmy Scroggins 2016
4.18
636 ratings
Content Chemistry
by Andy Crestodina • 2012
A visual playbook for turning your blog into a customer magnet, from search to email.
4.10
118
Content Chemistry Summary
Content Chemistry 86%
A visual playbook for turning your blog into a customer magnet, from search to email.
by Andy Crestodina 2012
4.10
118 ratings
The Kingdom Unleashed
by Jerry Trousdale • 2018
What multiplying churches in the Global South know about disciple-making that the West forgot.
4.53
109
The Kingdom Unleashed Summary
The Kingdom Unleashed 86%
What multiplying churches in the Global South know about disciple-making that the West forgot.
by Jerry Trousdale 2018
4.53
109 ratings
Build Your Dream Network
by J. Kelly Hoey • 2017
The career asset nobody teaches: a network built with purpose, not collected at parties.
3.67
336
Build Your Dream Network Summary
Build Your Dream Network 86%
The career asset nobody teaches: a network built with purpose, not collected at parties.
by J. Kelly Hoey 2017
3.67
336 ratings
Brandscaping
by Andrew M. Davis • 2012
Fund content from creators with the audience: build demand without the publishing overhead.
4.09
103
Brandscaping Summary
Brandscaping 86%
Fund content from creators with the audience: build demand without the publishing overhead.
by Andrew M. Davis 2012
4.09
103 ratings
101 Facebook Marketing Tips and Strategies for Small Businesses
by Lasse Rouhiainen • 2016
Facebook, Instagram, WhatsApp: 101 tactics that turn them into your small-business customer pipeline
3.63
27
101 Facebook Marketing Tips and Strategies for Small Businesses Summary
101 Facebook Marketing Tips and Strategies for Small Businesses 86%
Facebook, Instagram, WhatsApp: 101 tactics that turn them into your small-business customer pipeline
by Lasse Rouhiainen 2016
3.63
27 ratings
Cognitive Surplus
by Clay Shirky • 2010
Spare time, once captive to television, is now building public goods at the scale of nations.
3.83
6k+
Cognitive Surplus Summary
Cognitive Surplus 86%
Spare time, once captive to television, is now building public goods at the scale of nations.
by Clay Shirky 2010
3.83
6k+ ratings
Networking Like a Pro
by Ivan R. Misner • 2009
800 contacts sleep in your database. The playbook for turning them into a referral engine.
3.81
305
Networking Like a Pro Summary
Networking Like a Pro 86%
800 contacts sleep in your database. The playbook for turning them into a referral engine.
by Ivan R. Misner 2009
3.81
305 ratings
Platform
by Michael Hyatt • 2012
The exact playbook for building an online platform from scratch: a blog that fuels a career.
4.16
13k+
Platform Summary
Platform 86%
The exact playbook for building an online platform from scratch: a blog that fuels a career.
by Michael Hyatt 2012
4.16
13k+ ratings
Growth Hacking With Content Marketing
by Mike Fishbein • 2014
Your blog, videos, and slide decks can attract thousands of visitors without a single ad.
3.29
35
Growth Hacking With Content Marketing Summary
Growth Hacking With Content Marketing 86%
Your blog, videos, and slide decks can attract thousands of visitors without a single ad.
by Mike Fishbein 2014
3.29
35 ratings
Changing the Channel
by Michael Masterson • 2008
Twelve channels, one system: the direct-response playbook for an $8M to $26M revenue leap.
3.75
59
Changing the Channel Summary
Changing the Channel 86%
Twelve channels, one system: the direct-response playbook for an $8M to $26M revenue leap.
by Michael Masterson 2008
3.75
59 ratings
Fast, Cheap and Viral
by Aashish Chopra • 2019
Viral doesn't require a big budget: the scrappy marketer's recipe for shareable content.
4.17
271
Fast, Cheap and Viral Summary
Fast, Cheap and Viral 86%
Viral doesn't require a big budget: the scrappy marketer's recipe for shareable content.
by Aashish Chopra 2019
4.17
271 ratings
Praying for Strangers
by River Jordan • 2011
One year of praying for a stranger each day: how an introvert rewired her heart.
4.09
704
Praying for Strangers Summary
Praying for Strangers 86%
One year of praying for a stranger each day: how an introvert rewired her heart.
by River Jordan 2011
4.09
704 ratings
Go Mobile
by Jeanne Hopkins • 2011
Mobile marketing without a big budget: how to adapt Fortune 500 tactics to your business.
3.55
60
Go Mobile Summary
Go Mobile 86%
Mobile marketing without a big budget: how to adapt Fortune 500 tactics to your business.
by Jeanne Hopkins 2011
3.55
60 ratings
Killing Marketing
by Joe Pulizzi • 2013
The smartest brands no longer rent attention. They own audiences and charge for access instead.
3.90
232
Killing Marketing Summary
Killing Marketing 86%
The smartest brands no longer rent attention. They own audiences and charge for access instead.
by Joe Pulizzi 2013
3.90
232 ratings
Introducing Christian Mission Today
by Michael W. Goheen • 2014
Western-led mission is over. The future is polycentric, holistic, and urban; here is the map.
3.85
224
Introducing Christian Mission Today Summary
Introducing Christian Mission Today 86%
Western-led mission is over. The future is polycentric, holistic, and urban; here is the map.
by Michael W. Goheen 2014
3.85
224 ratings
Youtility
by Jay Baer • 2013
Turn your marketing into a free tool: replace ads with apps, and customers sell themselves.
3.99
1k+
Youtility Summary
Youtility 86%
Turn your marketing into a free tool: replace ads with apps, and customers sell themselves.
by Jay Baer 2013
3.99
1k+ ratings
Questioning Evangelism
by Randy Newman • 2020
Evangelism that works: ask more, tell less, and let questions open the way for the gospel.
4.20
84
Questioning Evangelism Summary
Questioning Evangelism 86%
Evangelism that works: ask more, tell less, and let questions open the way for the gospel.
by Randy Newman 2020
4.20
84 ratings
Crowdsourcing for Filmmakers
by Richard Botto • 2017
Money isn't the first ask. Build a crowd, earn their trust, then launch your campaign.
4.40
15
Crowdsourcing for Filmmakers Summary
Crowdsourcing for Filmmakers 86%
Money isn't the first ask. Build a crowd, earn their trust, then launch your campaign.
by Richard Botto 2017
4.40
15 ratings
The Ultimate Guide To Content Marketing & Digital PR
by Charlie Marchant • 2016
A playbook for earning media coverage, search rankings, and customer trust without a PR budget.
5.00
1
The Ultimate Guide To Content Marketing & Digital PR Summary
The Ultimate Guide To Content Marketing & Digital PR 86%
A playbook for earning media coverage, search rankings, and customer trust without a PR budget.
by Charlie Marchant 2016
5.00
1 ratings
The Elements of Content Strategy
by Erin Kissane • 2011
Great web content does not just happen. The discipline, workflow, and standards for planning it.
3.73
2k+
The Elements of Content Strategy Summary
The Elements of Content Strategy 86%
Great web content does not just happen. The discipline, workflow, and standards for planning it.
by Erin Kissane 2011
3.73
2k+ ratings
F#ck Content Marketing
by Randy Frisch • 2019
60% of B2B content goes unused. The fix: design the experience, not just the asset.
3.74
152
F#ck Content Marketing Summary
F#ck Content Marketing 86%
60% of B2B content goes unused. The fix: design the experience, not just the asset.
by Randy Frisch 2019
3.74
152 ratings
They Ask, You Answer
by Marcus Sheridan • 2019
Publish your price, admit your flaws, answer every question openly. The buyers sell themselves.
4.22
2k+
They Ask, You Answer Summary
They Ask, You Answer 86%
Publish your price, admit your flaws, answer every question openly. The buyers sell themselves.
by Marcus Sheridan 2019
4.22
2k+ ratings
The Non-Profit Narrative
by Dan Portnoy • 2012
Facts don't open wallets. A storytelling system that makes donors the heroes of your mission.
3.61
194
The Non-Profit Narrative Summary
The Non-Profit Narrative 86%
Facts don't open wallets. A storytelling system that makes donors the heroes of your mission.
by Dan Portnoy 2012
3.61
194 ratings
Kindness Wins
by Galit Breen • 2015
Your kids know the safety rules. Here is how to teach them the kindness ones.
4.73
111
Kindness Wins Summary
Kindness Wins 86%
Your kids know the safety rules. Here is how to teach them the kindness ones.
by Galit Breen 2015
4.73
111 ratings
Here Comes Everybody
by Clay Shirky • 2008
Forming a group just became free. That doesn't upgrade institutions; it upends them.
3.78
7k+
Here Comes Everybody Summary
Here Comes Everybody 86%
Forming a group just became free. That doesn't upgrade institutions; it upends them.
by Clay Shirky 2008
3.78
7k+ ratings
The Brand Idea
by Nathalie Laidler-Kylande • 2013
Nonprofit brands shouldn't compete. They should align, involve stakeholders, and partner for impact.
3.40
52
The Brand Idea Summary
The Brand Idea 86%
Nonprofit brands shouldn't compete. They should align, involve stakeholders, and partner for impact.
by Nathalie Laidler-Kylande 2013
3.40
52 ratings
Email Marketing Demystified
by Matthew Paulson • 2015
The $43-to-$1 channel: a system for building a list that sells on demand.
3.96
163
Email Marketing Demystified Summary
Email Marketing Demystified 86%
The $43-to-$1 channel: a system for building a list that sells on demand.
by Matthew Paulson 2015
3.96
163 ratings
Mastering the New Media Landscape
by Barbara Henricks • 2016
Your social media audience isn't yours. Here is how to build one that is.
4.16
32
Mastering the New Media Landscape Summary
Mastering the New Media Landscape 86%
Your social media audience isn't yours. Here is how to build one that is.
by Barbara Henricks 2016
4.16
32 ratings
The New Relationship Marketing
by Mari Smith • 2011
Building a loyal online community that pays. It starts with soft skills, not another post.
3.82
140
The New Relationship Marketing Summary
The New Relationship Marketing 86%
Building a loyal online community that pays. It starts with soft skills, not another post.
by Mari Smith 2011
3.82
140 ratings
Experiential Marketing
by Kerry Smith • 2016
How to turn live events into content factories that build brands and pay for themselves.
4.18
11
Experiential Marketing Summary
Experiential Marketing 86%
How to turn live events into content factories that build brands and pay for themselves.
by Kerry Smith 2016
4.18
11 ratings
The New Rules of Marketing and PR
by David Meerman Scott • 2007
Stop pitching journalists. Start publishing directly for your customers: the complete playbook.
3.85
7k+
The New Rules of Marketing and PR Summary
The New Rules of Marketing and PR 86%
Stop pitching journalists. Start publishing directly for your customers: the complete playbook.
by David Meerman Scott 2007
3.85
7k+ ratings
Content Strategy for Mobile
by Karen Mcgrane • 2012
One content source, every device, no separate mobile site. Here is how to build it.
4.01
468
Content Strategy for Mobile Summary
Content Strategy for Mobile 86%
One content source, every device, no separate mobile site. Here is how to build it.
by Karen Mcgrane 2012
4.01
468 ratings
Freakishly Effective Social Media for Network Marketing
by Ray Higdon • 2018
How to be the network marketer people actually follow, not the one they mute.
4.01
330
Freakishly Effective Social Media for Network Marketing Summary
Freakishly Effective Social Media for Network Marketing 86%
How to be the network marketer people actually follow, not the one they mute.
by Ray Higdon 2018
4.01
330 ratings
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