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🏰 Guest Experience Design

The art and science of crafting memorable hospitality experiences, from hotels to events, where every touchpoint is intentionally designed to delight and retain.
Designing Experiences
by J Robert Rossman • 2019
Turn any interaction into a journey: a design system from first anticipation to final memory.
3.97
159
🎨 Experience Design💡 Design Thinking🗺️ Journey Mapping📖 Narrative Design🤝 Co-Creation
Designing Experiences Summary
Designing Experiences 91%
Turn any interaction into a journey: a design system from first anticipation to final memory.
by J Robert Rossman 2019
3.97
159 ratings
🎨 Experience Design💡 Design Thinking🗺️ Journey Mapping📖 Narrative Design🤝 Co-Creation
What Customers Crave
by Nicholas J. Webb • 2016
Good customer service is killing your business. The design-driven method that replaces it.
3.69
289
🧩 Customer Experience Design🗺️ Customer Journey Mapping🧈 Frictionless Service❤️ Emotional Relevance🤝 Co-Creation
What Customers Crave Summary
What Customers Crave 91%
Good customer service is killing your business. The design-driven method that replaces it.
by Nicholas J. Webb 2016
3.69
289 ratings
🧩 Customer Experience Design🗺️ Customer Journey Mapping🧈 Frictionless Service❤️ Emotional Relevance🤝 Co-Creation
One Little Spark!
by Marty Sklar • 2015
Ten principles from Disney Imagineering that turn ideas into attractions millions love.
3.96
694
🎢 Theme Park Design🌟 Creative Leadership📐 Design Principles🤝 Creative Collaboration🧑‍🏫 Mentorship
One Little Spark! Summary
One Little Spark! 90%
Ten principles from Disney Imagineering that turn ideas into attractions millions love.
by Marty Sklar 2015
3.96
694 ratings
🎢 Theme Park Design🌟 Creative Leadership📐 Design Principles🤝 Creative Collaboration🧑‍🏫 Mentorship
Experiential Marketing
by Kerry Smith • 2016
How to turn live events into content factories that build brands and pay for themselves.
4.18
11
🎪 Event Marketing🎨 Experience Design📖 Brand Storytelling🏛️ Experience Economy✨ Brand Experiences
Experiential Marketing Summary
Experiential Marketing 90%
How to turn live events into content factories that build brands and pay for themselves.
by Kerry Smith 2016
4.18
11 ratings
🎪 Event Marketing🎨 Experience Design📖 Brand Storytelling🏛️ Experience Economy✨ Brand Experiences
Be Our Guest
by Walt Disney Company • 2001
Behind Disney's legendary guest experience is a practical system any organization can adopt.
3.90
5k+
🎯 Customer Experience📐 Service Design🏨 Hospitality Management🔄 Process Improvement🎪 Experience Economy
Be Our Guest Summary
Be Our Guest 90%
Behind Disney's legendary guest experience is a practical system any organization can adopt.
by Walt Disney Company 2001
3.90
5k+ ratings
🎯 Customer Experience📐 Service Design🏨 Hospitality Management🔄 Process Improvement🎪 Experience Economy
The Experience Economy
by James H. Gilmore • 1999
Goods became services. Now services are becoming experiences. The next step: transformations.
3.80
3k+
🎨 Experience Design💬 Customer Experience🎯 Experiential Marketing⚙️ Mass Customization👁️ Sensory Design
The Experience Economy Summary
The Experience Economy 90%
Goods became services. Now services are becoming experiences. The next step: transformations.
by James H. Gilmore 1999
3.80
3k+ ratings
🎨 Experience Design💬 Customer Experience🎯 Experiential Marketing⚙️ Mass Customization👁️ Sensory Design
Notes from a Friend
by Anthony Robbins • 1995
You are punishing loyal customers for the crimes of the 1 percent. A five-step reset.
3.97
2k+
🎯 Customer Experience🧩 Service Design🏷️ Brand Strategy💡 Experience Innovation🛠️ Complaint Recovery
Notes from a Friend Summary
Notes from a Friend 90%
You are punishing loyal customers for the crimes of the 1 percent. A five-step reset.
by Anthony Robbins 1995
3.97
2k+ ratings
🎯 Customer Experience🧩 Service Design🏷️ Brand Strategy💡 Experience Innovation🛠️ Complaint Recovery
Experiential Marketing
by Bernd H. Schmitt • 1999
Stop selling features and benefits. Five experience types and the tools to build them.
3.85
112
🏷️ Brand Experience🧩 Customer Experience👁️ Sensory Marketing❤️ Emotional Branding🎨 Experiential Design
Experiential Marketing Summary
Experiential Marketing 90%
Stop selling features and benefits. Five experience types and the tools to build them.
by Bernd H. Schmitt 1999
3.85
112 ratings
🏷️ Brand Experience🧩 Customer Experience👁️ Sensory Marketing❤️ Emotional Branding🎨 Experiential Design
Unreasonable Hospitality
by Will Guidara • 2022
Extraordinary service: how one restaurant made every guest feel like the only guest.
4.41
38k+
🍽️ Restaurant Management🛎️ Service Industry✨ Guest Experience🤝 Team Empowerment💡 Creative Leadership
Unreasonable Hospitality Summary
Unreasonable Hospitality 89%
Extraordinary service: how one restaurant made every guest feel like the only guest.
by Will Guidara 2022
4.41
38k+ ratings
🍽️ Restaurant Management🛎️ Service Industry✨ Guest Experience🤝 Team Empowerment💡 Creative Leadership
All New Third Edition Be Our Guest (Completely Revised and Updated Third Edition)
by The Disney Institute • 2060
How a theme park operator turns customer service into theater, and the blueprint you can steal.
3.33
3
🧑‍🤝‍🧑 Customer Service🏨 Hospitality Management🎢 Experience Design💪 Employee Engagement⚙️ Operational Excellence
All New Third Edition Be Our Guest (Completely Revised and Updated Third Edition) Summary
All New Third Edition Be Our Guest (Completely Revised and Updated Third Edition) 89%
How a theme park operator turns customer service into theater, and the blueprint you can steal.
by The Disney Institute 2060
3.33
3 ratings
🧑‍🤝‍🧑 Customer Service🏨 Hospitality Management🎢 Experience Design💪 Employee Engagement⚙️ Operational Excellence
Design Is Storytelling
by Ellen Lupton • 2017
Great design is storytelling: shaping choices, mapping emotions, and turning users into heroes.
3.96
2k+
🧠 Design Thinking📖 Narrative Design❤️ Emotional Design🧪 Behavioral Design🤝 Human-Centered Design
Design Is Storytelling Summary
Design Is Storytelling 89%
Great design is storytelling: shaping choices, mapping emotions, and turning users into heroes.
by Ellen Lupton 2017
3.96
2k+ ratings
🧠 Design Thinking📖 Narrative Design❤️ Emotional Design🧪 Behavioral Design🤝 Human-Centered Design
Outside In
by Harley Manning • 2012
Customer experience is the moat competitors can't copy. A complete blueprint for engineering yours.
3.93
835
🛎️ Customer Experience🎨 Service Design🗺️ Journey Mapping🧭 Customer-Centric Culture💪 Employee Empowerment
Outside In Summary
Outside In 89%
Customer experience is the moat competitors can't copy. A complete blueprint for engineering yours.
by Harley Manning 2012
3.93
835 ratings
🛎️ Customer Experience🎨 Service Design🗺️ Journey Mapping🧭 Customer-Centric Culture💪 Employee Empowerment
Creating Superfans
by Brittany Hodak • 2023
You can't buy devotion, only earn it: a system for turning indifference into lifelong advocacy.
4.37
260
🛎️ Customer Experience💎 Customer Loyalty✨ Experience Design🔧 Service Recovery🎁 Surprise And Delight
Creating Superfans Summary
Creating Superfans 89%
You can't buy devotion, only earn it: a system for turning indifference into lifelong advocacy.
by Brittany Hodak 2023
4.37
260 ratings
🛎️ Customer Experience💎 Customer Loyalty✨ Experience Design🔧 Service Recovery🎁 Surprise And Delight
Mapping Experiences
by James Kalbach • 2015
One diagram that puts customer actions and business processes on one page: the gaps become obvious.
4.11
694
🗺️ Experience Mapping🛠️ Service Design💼 Jobs To Be Done🧠 Mental Models💡 Design Thinking
Mapping Experiences Summary
Mapping Experiences 89%
One diagram that puts customer actions and business processes on one page: the gaps become obvious.
by James Kalbach 2015
4.11
694 ratings
🗺️ Experience Mapping🛠️ Service Design💼 Jobs To Be Done🧠 Mental Models💡 Design Thinking
This Is Service Design Thinking
by Marc Stickdorn • 2010
Services often fail because no one designed them. This book fixes that.
3.98
2k+
🎨 Service Design💡 Design Thinking🔍 User Research👥 Participatory Design🛠️ Prototyping
This Is Service Design Thinking Summary
This Is Service Design Thinking 89%
Services often fail because no one designed them. This book fixes that.
by Marc Stickdorn 2010
3.98
2k+ ratings
🎨 Service Design💡 Design Thinking🔍 User Research👥 Participatory Design🛠️ Prototyping
Well-Designed
by Jon Kolko • 2014
The best products win on emotion, not features. How to design with empathy instead of assumptions.
3.89
512
📐 Product Design🧩 User Experience📋 Product Management💡 Design Thinking🧠 Behavioral Design
Well-Designed Summary
Well-Designed 89%
The best products win on emotion, not features. How to design with empathy instead of assumptions.
by Jon Kolko 2014
3.89
512 ratings
📐 Product Design🧩 User Experience📋 Product Management💡 Design Thinking🧠 Behavioral Design
High-Tech, High-Touch Customer Service
by Micah Solomon • 2012
The personal-service secret of beloved brands, and the technology that scales it.
3.77
113
🛎️ Customer Experience🎨 Service Design🧠 Hiring For Attitude💪 Employee Empowerment🏛️ Service Culture
High-Tech, High-Touch Customer Service Summary
High-Tech, High-Touch Customer Service 89%
The personal-service secret of beloved brands, and the technology that scales it.
by Micah Solomon 2012
3.77
113 ratings
🛎️ Customer Experience🎨 Service Design🧠 Hiring For Attitude💪 Employee Empowerment🏛️ Service Culture
Design Thinking
by Thomas Lockwood • 2009
A guide to embedding design thinking that turns customer empathy into brand loyalty and profit.
3.85
451
🧠 Design Thinking🏷️ Brand Strategy🧑‍💻 Human-Centered Design🎯 Customer Experience🗺️ Service Design
Design Thinking Summary
Design Thinking 89%
A guide to embedding design thinking that turns customer empathy into brand loyalty and profit.
by Thomas Lockwood 2009
3.85
451 ratings
🧠 Design Thinking🏷️ Brand Strategy🧑‍💻 Human-Centered Design🎯 Customer Experience🗺️ Service Design
The Brand Flip
by Marty Neumeier • 2015
The internet handed customers the controls. Most companies still haven't noticed who's driving.
4.30
673
🎯 Brand Strategy✨ Customer Experience🎨 Design Thinking🧠 Consumer Psychology👥 Community Building
The Brand Flip Summary
The Brand Flip 89%
The internet handed customers the controls. Most companies still haven't noticed who's driving.
by Marty Neumeier 2015
4.30
673 ratings
🎯 Brand Strategy✨ Customer Experience🎨 Design Thinking🧠 Consumer Psychology👥 Community Building
Dream It! Do It! (The People, The Places, The Projects)
by Marty Sklar • 2013
Marty Sklar wrote Walt's final words. Then he spent 50 years building the impossible at Disney.
3.94
2k+
🎢 Theme Park Design🧠 Creative Leadership🏛️ Business History🎟️ Guest Experience🤝 Collaborative Creativity
Dream It! Do It! (The People, The Places, The Projects) Summary
Dream It! Do It! (The People, The Places, The Projects) 89%
Marty Sklar wrote Walt's final words. Then he spent 50 years building the impossible at Disney.
by Marty Sklar 2013
3.94
2k+ ratings
🎢 Theme Park Design🧠 Creative Leadership🏛️ Business History🎟️ Guest Experience🤝 Collaborative Creativity
The Design of Everyday Things
by Donald A. Norman • 1988
Why you can't figure out a simple door: the design classic that blames objects, not people.
4.15
48k+
🖥️ User Experience📐 Product Design🧠 Design Psychology🔧 Usability💡 Design Thinking
The Design of Everyday Things Summary
The Design of Everyday Things 89%
Why you can't figure out a simple door: the design classic that blames objects, not people.
by Donald A. Norman 1988
4.15
48k+ ratings
🖥️ User Experience📐 Product Design🧠 Design Psychology🔧 Usability💡 Design Thinking
This Is Service Design Doing
by Marc Stickdorn • 2016
The field manual for turning customer journey maps and sticky notes into real organizational change.
4.36
567
🧠 Design Thinking💫 Customer Experience🔄 Organizational Change🗺️ Journey Mapping🔁 Iterative Design
This Is Service Design Doing Summary
This Is Service Design Doing 89%
The field manual for turning customer journey maps and sticky notes into real organizational change.
by Marc Stickdorn 2016
4.36
567 ratings
🧠 Design Thinking💫 Customer Experience🔄 Organizational Change🗺️ Journey Mapping🔁 Iterative Design
The Customer Service Revolution
by John R. DiJulius • 2015
A systematic playbook for customer experiences so good your customers stop asking about price.
4.04
279
🎯 Customer Experience✨ Service Excellence💪 Employee Empowerment🔄 Corporate Culture Change💝 Emotional Connection
The Customer Service Revolution Summary
The Customer Service Revolution 89%
A systematic playbook for customer experiences so good your customers stop asking about price.
by John R. DiJulius 2015
4.04
279 ratings
🎯 Customer Experience✨ Service Excellence💪 Employee Empowerment🔄 Corporate Culture Change💝 Emotional Connection
Good Services
by Lou Downe • 2020
Your service assumes a normal user. That user doesn't exist. The design rules that work anyway.
4.29
891
🧩 Service Design🤲 Human-Centered Design♿ Inclusive Design💻 Digital Transformation🔍 User Research
Good Services Summary
Good Services 88%
Your service assumes a normal user. That user doesn't exist. The design rules that work anyway.
by Lou Downe 2020
4.29
891 ratings
🧩 Service Design🤲 Human-Centered Design♿ Inclusive Design💻 Digital Transformation🔍 User Research
The User Experience Team of One
by Leah Buley • 2013
Win allies, test fast, and ship better products as the solo UX designer: the lightweight methods.
4.19
2k+
📱 User Experience Design🧑‍💻 Solo Designers🔍 Guerrilla Research🧪 Usability Testing🤝 Stakeholder Buy-In
The User Experience Team of One Summary
The User Experience Team of One 88%
Win allies, test fast, and ship better products as the solo UX designer: the lightweight methods.
by Leah Buley 2013
4.19
2k+ ratings
📱 User Experience Design🧑‍💻 Solo Designers🔍 Guerrilla Research🧪 Usability Testing🤝 Stakeholder Buy-In
Aesthetic Intelligence
by Pauline Brown • 2019
The five senses make the brand. A former LVMH leader on how to sharpen yours.
3.69
761
🖐️ Sensory Branding💎 Luxury Industry🏷️ Brand Identity🛋️ Customer Experience💖 Emotional Branding
Aesthetic Intelligence Summary
Aesthetic Intelligence 88%
The five senses make the brand. A former LVMH leader on how to sharpen yours.
by Pauline Brown 2019
3.69
761 ratings
🖐️ Sensory Branding💎 Luxury Industry🏷️ Brand Identity🛋️ Customer Experience💖 Emotional Branding
Authenticity
by James H. Gilmore • 2007
Everything sold is manufactured, including authenticity. The winners manage the perception of real.
3.69
222
🎟️ Experience Economy👁️ Brand Perception🎭 Perceived Authenticity🧠 Consumer Psychology🏛️ Business Philosophy
Authenticity Summary
Authenticity 88%
Everything sold is manufactured, including authenticity. The winners manage the perception of real.
by James H. Gilmore 2007
3.69
222 ratings
🎟️ Experience Economy👁️ Brand Perception🎭 Perceived Authenticity🧠 Consumer Psychology🏛️ Business Philosophy
The Elements of User Experience
by Jesse James Garrett • 2002
User experience has five layers. Most teams start at the top and wonder why it cracks.
4.01
4k+
🎨 User Experience Design👤 User-Centered Design🔄 Design Process🗂️ Information Architecture🖱️ Interaction Design
The Elements of User Experience Summary
The Elements of User Experience 88%
User experience has five layers. Most teams start at the top and wonder why it cracks.
by Jesse James Garrett 2002
4.01
4k+ ratings
🎨 User Experience Design👤 User-Centered Design🔄 Design Process🗂️ Information Architecture🖱️ Interaction Design
Emotional Design
by Donald A. Norman • 2003
Your brain processes beauty before conscious thought, and good looks make things easier to use.
3.95
6k+
🧠 Design Psychology🎨 Aesthetics And Usability🖱️ Interaction Design💡 Design Thinking🧩 Cognition And Affect
Emotional Design Summary
Emotional Design 88%
Your brain processes beauty before conscious thought, and good looks make things easier to use.
by Donald A. Norman 2003
3.95
6k+ ratings
🧠 Design Psychology🎨 Aesthetics And Usability🖱️ Interaction Design💡 Design Thinking🧩 Cognition And Affect
The Substance of Style
by Virginia Postrel • 2003
The sensory qualities of things now rival price and performance as economic forces.
3.49
527
🏗️ Design Economy🛍️ Consumer Aesthetics⚙️ Form And Function🎭 Taste And Identity👁️ Sensory Design
The Substance of Style Summary
The Substance of Style 88%
The sensory qualities of things now rival price and performance as economic forces.
by Virginia Postrel 2003
3.49
527 ratings
🏗️ Design Economy🛍️ Consumer Aesthetics⚙️ Form And Function🎭 Taste And Identity👁️ Sensory Design
101 UX Principles
by Will Grant • 2018
A UX field manual: 101 rules to turn a frustrating interface into one users love.
4.10
158
🖥️ User Experience Design🎛️ Interface Design🌐 Web Usability🧩 Ui Patterns📝 Form Design
101 UX Principles Summary
101 UX Principles 88%
A UX field manual: 101 rules to turn a frustrating interface into one users love.
by Will Grant 2018
4.10
158 ratings
🖥️ User Experience Design🎛️ Interface Design🌐 Web Usability🧩 Ui Patterns📝 Form Design
Uncommon Service
by Frances Frei • 2012
The counterintuitive rule of service: to be great, you must first decide where to be bad.
4.01
784
🎨 Service Design🧑‍🤝‍🧑 Customer Experience⚖️ Strategic Trade-Offs🤝 Customer Co-Creation📈 Scaling Operations
Uncommon Service Summary
Uncommon Service 88%
The counterintuitive rule of service: to be great, you must first decide where to be bad.
by Frances Frei 2012
4.01
784 ratings
🎨 Service Design🧑‍🤝‍🧑 Customer Experience⚖️ Strategic Trade-Offs🤝 Customer Co-Creation📈 Scaling Operations
Discursive Design
by Bruce M. Tharp • 2019
What if your toaster had an opinion? A field guide to design that argues.
4.36
25
🧠 Design Theory🔮 Speculative Design🔬 Design Research🎓 Design Education⚖️ Design Ethics
Discursive Design Summary
Discursive Design 88%
What if your toaster had an opinion? A field guide to design that argues.
by Bruce M. Tharp 2019
4.36
25 ratings
🧠 Design Theory🔮 Speculative Design🔬 Design Research🎓 Design Education⚖️ Design Ethics
You're My Favorite Client
by Mike Monteiro • 2014
Stop saying 'make the logo bigger' and learn what to ask for instead.
4.26
446
🗂️ Design Management🤝 Working With Creatives💬 Design Feedback🧠 Design Rationale🔄 Design Process
You're My Favorite Client Summary
You're My Favorite Client 88%
Stop saying 'make the logo bigger' and learn what to ask for instead.
by Mike Monteiro 2014
4.26
446 ratings
🗂️ Design Management🤝 Working With Creatives💬 Design Feedback🧠 Design Rationale🔄 Design Process
Content Design
by Sarah Richards • 2017
Stop writing, start designing: a research-first way to make content that users actually need.
4.31
734
🗂️ Content Strategy✍️ Ux Writing🔍 User Research⌨️ Digital Writing♿ Accessibility
Content Design Summary
Content Design 88%
Stop writing, start designing: a research-first way to make content that users actually need.
by Sarah Richards 2017
4.31
734 ratings
🗂️ Content Strategy✍️ Ux Writing🔍 User Research⌨️ Digital Writing♿ Accessibility
Mental Models
by Indi Young • 2008
Turn user research chaos into a single diagram that exposes exactly what your product is missing.
3.86
1k+
🧭 Ux Strategy🧩 Design Strategy📦 Product Management🔍 User Research Methods📋 Task Analysis
Mental Models Summary
Mental Models 88%
Turn user research chaos into a single diagram that exposes exactly what your product is missing.
by Indi Young 2008
3.86
1k+ ratings
🧭 Ux Strategy🧩 Design Strategy📦 Product Management🔍 User Research Methods📋 Task Analysis
Brand Sense
by Martin Lindstrom • 2005
Activate the three senses most brands ignore, and build devotion that a logo alone never could.
3.88
890
🏗️ Brand Strategy🧠 Consumer Psychology✨ Multisensory Design❤️ Emotional Branding🔗 Brand Loyalty
Brand Sense Summary
Brand Sense 88%
Activate the three senses most brands ignore, and build devotion that a logo alone never could.
by Martin Lindstrom 2005
3.88
890 ratings
🏗️ Brand Strategy🧠 Consumer Psychology✨ Multisensory Design❤️ Emotional Branding🔗 Brand Loyalty
Storytelling for User Experience
by Whitney Quesenbery • 2010
Data alone doesn't persuade. Turn user research into stories that align teams and drive design.
3.75
505
🖥️ Ux Design📖 Storytelling In Design🔍 Design Research👤 User-Centered Design💬 Design Communication
Storytelling for User Experience Summary
Storytelling for User Experience 88%
Data alone doesn't persuade. Turn user research into stories that align teams and drive design.
by Whitney Quesenbery 2010
3.75
505 ratings
🖥️ Ux Design📖 Storytelling In Design🔍 Design Research👤 User-Centered Design💬 Design Communication
A Project Guide to UX Design
by Russ Unger • 2009
The methods and documents that carry a UX project from first requirement to final design.
3.87
2k+
🖥️ User Experience Design🎯 User Centered Design🔍 User Research Methods🗺️ Information Architecture✏️ Design Prototyping
A Project Guide to UX Design Summary
A Project Guide to UX Design 88%
The methods and documents that carry a UX project from first requirement to final design.
by Russ Unger 2009
3.87
2k+ ratings
🖥️ User Experience Design🎯 User Centered Design🔍 User Research Methods🗺️ Information Architecture✏️ Design Prototyping
Design Systems Handbook
by DesignBetter.co • 2019
A shared visual language of components and tokens that makes design scale without the mess.
3.92
153
🧱 Design Systems🧩 Component Libraries🏛️ Design Governance📖 Design Documentation♿ Accessibility In Design
Design Systems Handbook Summary
Design Systems Handbook 88%
A shared visual language of components and tokens that makes design scale without the mess.
by DesignBetter.co 2019
3.92
153 ratings
🧱 Design Systems🧩 Component Libraries🏛️ Design Governance📖 Design Documentation♿ Accessibility In Design
Don't Make Me Think, Revisited
by Steve Krug • 2000
People skim, not read: what that means for your buttons, menus, and paragraphs.
4.24
31k+
🖥️ User Experience Design🧪 Usability Testing🗂️ Information Architecture📱 Mobile-First Design◻️ Minimalist Design
Don't Make Me Think, Revisited Summary
Don't Make Me Think, Revisited 88%
People skim, not read: what that means for your buttons, menus, and paragraphs.
by Steve Krug 2000
4.24
31k+ ratings
🖥️ User Experience Design🧪 Usability Testing🗂️ Information Architecture📱 Mobile-First Design◻️ Minimalist Design
Rocket Surgery Made Easy
by Steve Krug • 2009
Usability testing sounds expensive and complex. A three-person, one-morning method proves it isn't.
4.14
4k+
🧪 Usability Testing🎨 User Experience Design👀 User Observation🌐 Web Design📦 Product Development
Rocket Surgery Made Easy Summary
Rocket Surgery Made Easy 88%
Usability testing sounds expensive and complex. A three-person, one-morning method proves it isn't.
by Steve Krug 2009
4.14
4k+ ratings
🧪 Usability Testing🎨 User Experience Design👀 User Observation🌐 Web Design📦 Product Development
Mobile First
by Luke Wroblewski • 2011
Eighty percent less screen space forces decisions that make your product better on every device.
3.90
2k+
📱 Mobile Design🌐 Web Design🖌️ Ux Design📐 Responsive Design📝 Content-First Design
Mobile First Summary
Mobile First 88%
Eighty percent less screen space forces decisions that make your product better on every device.
by Luke Wroblewski 2011
3.90
2k+ ratings
📱 Mobile Design🌐 Web Design🖌️ Ux Design📐 Responsive Design📝 Content-First Design
Customer Obsessed
by Eric Berridge • 2016
Customer experience fails in a silo. The fix spans design, data, diversity, and employee engagement.
3.21
48
🤝 Customer Experience👥 Employee Engagement📊 Data-Driven Business💻 Digital Transformation⚖️ Gender Diversity
Customer Obsessed Summary
Customer Obsessed 88%
Customer experience fails in a silo. The fix spans design, data, diversity, and employee engagement.
by Eric Berridge 2016
3.21
48 ratings
🤝 Customer Experience👥 Employee Engagement📊 Data-Driven Business💻 Digital Transformation⚖️ Gender Diversity
Brand Gap, The
by Marty Neumeier • 2003
Brands stumble not on bad strategy or poor design, but on the gap no one manages.
3.98
6k+
🧠 Brand Strategy🧭 Brand Differentiation💡 Design Thinking🧩 Creative Collaboration🌱 Brand Culture
Brand Gap, The Summary
Brand Gap, The 88%
Brands stumble not on bad strategy or poor design, but on the gap no one manages.
by Marty Neumeier 2003
3.98
6k+ ratings
🧠 Brand Strategy🧭 Brand Differentiation💡 Design Thinking🧩 Creative Collaboration🌱 Brand Culture
Fans First
by Jesse Cole • 2022
Forget advertising. How to build fans devoted enough to drive across the country for you.
4.36
983
🎯 Customer Experience⚾ Sports Business📣 Word Of Mouth💜 Employee Engagement🔒 Creative Constraints
Fans First Summary
Fans First 88%
Forget advertising. How to build fans devoted enough to drive across the country for you.
by Jesse Cole 2022
4.36
983 ratings
🎯 Customer Experience⚾ Sports Business📣 Word Of Mouth💜 Employee Engagement🔒 Creative Constraints
What Would Apple Do?
by Dirk Beckmann • 2013
The design and business rules Apple uses to dominate industries, and how to steal them.
3.21
43
📱 Product Design💻 Technology Business🧑‍💻 User-Centered Design🔗 Platform Ecosystems🏷️ Brand Building
What Would Apple Do? Summary
What Would Apple Do? 88%
The design and business rules Apple uses to dominate industries, and how to steal them.
by Dirk Beckmann 2013
3.21
43 ratings
📱 Product Design💻 Technology Business🧑‍💻 User-Centered Design🔗 Platform Ecosystems🏷️ Brand Building
The Laws of Simplicity
by John Maeda • 2006
Simplicity is subtraction with meaning: ten design laws for making complex things feel effortless.
3.89
7k+
🧠 Design Philosophy💻 User Experience Design✨ Minimalist Design🧩 Complexity Management🗂️ Information Architecture
The Laws of Simplicity Summary
The Laws of Simplicity 88%
Simplicity is subtraction with meaning: ten design laws for making complex things feel effortless.
by John Maeda 2006
3.89
7k+ ratings
🧠 Design Philosophy💻 User Experience Design✨ Minimalist Design🧩 Complexity Management🗂️ Information Architecture
Never Lose a Customer Again
by Joey Coleman • 2018
After the sale, keep the customer: a hundred-day playbook to turn one-time buyers into advocates.
4.18
1k+
📈 Customer Retention✨ Customer Experience🚀 Onboarding📣 Customer Advocacy🗺️ Customer Journey
Never Lose a Customer Again Summary
Never Lose a Customer Again 88%
After the sale, keep the customer: a hundred-day playbook to turn one-time buyers into advocates.
by Joey Coleman 2018
4.18
1k+ ratings
📈 Customer Retention✨ Customer Experience🚀 Onboarding📣 Customer Advocacy🗺️ Customer Journey
Articulating Design Decisions
by Tom Greever • 2015
Designing is easy. Explaining your choices to skeptical stakeholders is the real job.
4.14
2k+
🖥️ Ux Design🤝 Stakeholder Management💬 Persuasive Communication👂 Active Listening👤 User-Centered Design
Articulating Design Decisions Summary
Articulating Design Decisions 88%
Designing is easy. Explaining your choices to skeptical stakeholders is the real job.
by Tom Greever 2015
4.14
2k+ ratings
🖥️ Ux Design🤝 Stakeholder Management💬 Persuasive Communication👂 Active Listening👤 User-Centered Design
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