🧠 Behavioral Investing

Books that apply behavioral psychology to financial markets, revealing how cognitive biases, herd mentality, and emotional impulses sabotage even the smartest investors.

The Little Book of Behavioral Investing

by James Montier • 2010

Your portfolio's worst enemy is your own wiring. The habits that short-circuit it.

4.10

3k+

🧠 Behavioral Finance 🔍 Cognitive Biases 📉 Value Investing

The Little Book of Behavioral Investing Summary

The Little Book of Behavioral Investing 95%

Your portfolio's worst enemy is your own wiring. The habits that short-circuit it.

by James Montier 2010

4.10

3k+ ratings

🧠 Behavioral Finance 🔍 Cognitive Biases 📉 Value Investing

Beyond Greed and Fear

by Hersh Shefrin • 1999

Why investors consistently make the same psychological mistakes, and how to profit from them.

3.70

277

🧠 Behavioral Finance 💹 Investment Psychology 🧩 Cognitive Biases

Beyond Greed and Fear 95%

Why investors consistently make the same psychological mistakes, and how to profit from them.

by Hersh Shefrin 1999

3.70

277 ratings

🧠 Behavioral Finance 💹 Investment Psychology 🧩 Cognitive Biases

The Behavioral Investor

by Doctor Daniel Crosby • 2018

Markets run on psychology, not math. Your ancient brain needs systems, not instinct, to invest.

4.03

773

📊 Behavioral Finance 🧩 Cognitive Biases 🧬 Evolutionary Psychology

The Behavioral Investor 95%

Markets run on psychology, not math. Your ancient brain needs systems, not instinct, to invest.

by Doctor Daniel Crosby 2018

4.03

773 ratings

📊 Behavioral Finance 🧩 Cognitive Biases 🧬 Evolutionary Psychology

The Psychology of Investing

by John R. Nofsinger • 2001

Your portfolio's biggest enemy isn't the market. It's the biases you don't know you have.

4.01

278

🧠 Behavioral Finance 🧩 Cognitive Biases 📊 Trading Psychology

The Psychology of Investing 94%

Your portfolio's biggest enemy isn't the market. It's the biases you don't know you have.

by John R. Nofsinger 2001

4.01

278 ratings

🧠 Behavioral Finance 🧩 Cognitive Biases 📊 Trading Psychology

The Anxious Investor

by Scott Nations • 2022

The mental traps that wreck returns are predictable. Recognize yours and stop feeding them.

3.51

183

🧠 Cognitive Biases 📊 Behavioral Economics 🫧 Market Bubbles

The Anxious Investor 94%

The mental traps that wreck returns are predictable. Recognize yours and stop feeding them.

by Scott Nations 2022

3.51

183 ratings

🧠 Cognitive Biases 📊 Behavioral Economics 🫧 Market Bubbles

Your Money and Your Brain

by Jason Zweig • 2007

Your brain treats market losses like charging predators. Every investor should know why.

3.97

2k+

🧠 Behavioral Finance 🧬 Neuroeconomics 🔍 Cognitive Biases

Your Money and Your Brain 94%

Your brain treats market losses like charging predators. Every investor should know why.

by Jason Zweig 2007

3.97

2k+ ratings

🧠 Behavioral Finance 🧬 Neuroeconomics 🔍 Cognitive Biases

The Emotionally Intelligent Investor

by Ravee Mehta • 2012

Emotion is the edge most traders fear. Three mental skills that turn it into profit.

4.11

134

🧠 Investor Psychology 📊 Behavioral Finance 💡 Emotional Intelligence

The Emotionally Intelligent Investor Summary

The Emotionally Intelligent Investor 94%

Emotion is the edge most traders fear. Three mental skills that turn it into profit.

by Ravee Mehta 2012

4.11

134 ratings

🧠 Investor Psychology 📊 Behavioral Finance 💡 Emotional Intelligence

Inside the Investor's Brain

by Richard L. Peterson • 2007

Your brain is a catastrophic investor. Here is the neuroscience to override it.

3.81

📉 Behavioral Finance 🧠 Investing Psychology 🔬 Neuroeconomics

Inside the Investor's Brain 94%

Your brain is a catastrophic investor. Here is the neuroscience to override it.

by Richard L. Peterson 2007

3.81

84 ratings

📉 Behavioral Finance 🧠 Investing Psychology 🔬 Neuroeconomics

Why Smart People Make Big Money Mistakes And How To Correct Them

by Gary Belsky • 1999

The psychology that makes smart people fail with money, and the behavioral economics that fixes it.

3.96

2k+

🧠 Behavioral Economics 🧩 Cognitive Biases 📈 Investor Psychology

Why Smart People Make Big Money Mistakes And How To Correct Them Summary

Why Smart People Make Big Money Mistakes And How To Correct Them 94%

The psychology that makes smart people fail with money, and the behavioral economics that fixes it.

by Gary Belsky 1999

3.96

2k+ ratings

🧠 Behavioral Economics 🧩 Cognitive Biases 📈 Investor Psychology

The Art of Execution

by Lee Freeman-Shor • 2015

49% hit rate, still millions. The difference is what happens after you buy.

4.06

1k+

🧠 Investing Psychology 📊 Behavioral Finance 🛡️ Trading Discipline

The Art of Execution 94%

49% hit rate, still millions. The difference is what happens after you buy.

by Lee Freeman-Shor 2015

4.06

1k+ ratings

🧠 Investing Psychology 📊 Behavioral Finance 🛡️ Trading Discipline

A Mathematician Plays the Stock Market

by John Allen Paulos • 2003

The market's worst crashes aren't anomalies: they're built into the math most investors ignore.

3.46

823

💰 Behavioral Finance 📈 Stock Market 🧠 Cognitive Biases

A Mathematician Plays the Stock Market Summary

A Mathematician Plays the Stock Market 94%

The market's worst crashes aren't anomalies: they're built into the math most investors ignore.

by John Allen Paulos 2003

3.46

823 ratings

💰 Behavioral Finance 📈 Stock Market 🧠 Cognitive Biases

Contrarian Investment Strategies

by David Dreman • 1998

Why the market's favorite stocks flop, and how buying what it discards beats them.

3.84

235

🧠 Behavioral Finance 🔄 Contrarian Investing 💰 Value Investing

Contrarian Investment Strategies Summary

Contrarian Investment Strategies 94%

Why the market's favorite stocks flop, and how buying what it discards beats them.

by David Dreman 1998

3.84

235 ratings

🧠 Behavioral Finance 🔄 Contrarian Investing 💰 Value Investing

Contrarian Investment Strategies

by David Dreman • 1998

Why out-of-favor stocks beat the market over and over, and the simple metrics that find them.

3.92

640

💎 Value Investing 🔄 Contrarian Investing 🧠 Behavioral Finance

Contrarian Investment Strategies 94%

Why out-of-favor stocks beat the market over and over, and the simple metrics that find them.

by David Dreman 1998

3.92

640 ratings

💎 Value Investing 🔄 Contrarian Investing 🧠 Behavioral Finance

The Laws of Wealth

by Daniel Crosby • 2016

Your worst investing enemy is you. The psychology-driven rules that automate the smart choice.

4.02

466

🧠 Behavioral Finance 💰 Personal Investing 📉 Value Investing

The Laws of Wealth 94%

Your worst investing enemy is you. The psychology-driven rules that automate the smart choice.

by Daniel Crosby 2016

4.02

466 ratings

🧠 Behavioral Finance 💰 Personal Investing 📉 Value Investing

The Winner's Curse

by Richard H. Thaler • 1991

Economic models assume you're rational; auctions, risk, and mental accounting prove otherwise.

3.82

611

🧠 Behavioral Economics 🤔 Cognitive Biases 📉 Market Anomalies

The Winner's Curse 93%

Economic models assume you're rational; auctions, risk, and mental accounting prove otherwise.

by Richard H. Thaler 1991

3.82

611 ratings

🧠 Behavioral Economics 🤔 Cognitive Biases 📉 Market Anomalies

The Uncertainty Solution

by John M. Jennings • 2023

Ditch prediction. Invest with a simple, psychology-backed plan for an unknowable future.

4.47

241

📈 Investing 🧠 Behavioral Economics 🌪️ Market Uncertainty

The Uncertainty Solution 93%

Ditch prediction. Invest with a simple, psychology-backed plan for an unknowable future.

by John M. Jennings 2023

4.47

241 ratings

📈 Investing 🧠 Behavioral Economics 🌪️ Market Uncertainty

How Not to Invest

by Barry Ritholtz • 2025

Cognitive errors, hidden fees, and bad advice destroy more wealth than any market crash ever will.

4.19

1k+

🧠 Behavioral Finance 📊 Index Investing 🔍 Cognitive Biases

How Not to Invest 93%

Cognitive errors, hidden fees, and bad advice destroy more wealth than any market crash ever will.

by Barry Ritholtz 2025

4.19

1k+ ratings

🧠 Behavioral Finance 📊 Index Investing 🔍 Cognitive Biases

Stock Market Maestros

by Lee Freeman-Shor • 2026

Wrong half the time yet beating the market: the payoff math that renders stock picking a sideshow.

4.17

💼 Portfolio Management 📊 Behavioral Economics ⚖️ Asymmetric Returns

Stock Market Maestros 93%

Wrong half the time yet beating the market: the payoff math that renders stock picking a sideshow.

by Lee Freeman-Shor 2026

4.17

6 ratings

💼 Portfolio Management 📊 Behavioral Economics ⚖️ Asymmetric Returns

More Than You Know

by Michael J. Mauboussin • 2006

Markets follow the rules of ant colonies, poker games, and cognitive biases, not economic models.

4.07

2k+

📈 Investment Philosophy 🧠 Behavioral Finance 🎲 Probabilistic Thinking

More Than You Know 93%

Markets follow the rules of ant colonies, poker games, and cognitive biases, not economic models.

by Michael J. Mauboussin 2006

4.07

2k+ ratings

📈 Investment Philosophy 🧠 Behavioral Finance 🎲 Probabilistic Thinking

The Behavior Gap

by Carl Richards • 2012

Your investments earn more than you do. The missing piece isn't another hot tip.

3.78

2k+

💰 Money And Emotions 🧠 Behavioral Economics 📋 Financial Simplicity

The Behavior Gap 93%

Your investments earn more than you do. The missing piece isn't another hot tip.

by Carl Richards 2012

3.78

2k+ ratings

💰 Money And Emotions 🧠 Behavioral Economics 📋 Financial Simplicity

Adaptive Markets

by Andrew W. Lo • 2017

Financial markets are jungles, not machines: biology, not physics, explains crashes and alpha.

4.06

2k+

🧠 Behavioral Economics 📈 Investor Psychology 🧬 Evolutionary Economics

Adaptive Markets 93%

Financial markets are jungles, not machines: biology, not physics, explains crashes and alpha.

by Andrew W. Lo 2017

4.06

2k+ ratings

🧠 Behavioral Economics 📈 Investor Psychology 🧬 Evolutionary Economics

Trading in the Zone

by Mark Douglas • 2000

Most trading errors come from four fears. A 20-trade exercise rewires them at the source.

4.31

10k+

🧠 Trading Psychology 📊 Behavioral Finance ⚠️ Risk Management

Trading in the Zone 93%

Most trading errors come from four fears. A 20-trade exercise rewires them at the source.

by Mark Douglas 2000

4.31

10k+ ratings

🧠 Trading Psychology 📊 Behavioral Finance ⚠️ Risk Management

Markets Never Forget (But People Do)

by Kenneth L. Fisher • 2011

Why your memory makes every market panic feel unprecedented, despite the data showing otherwise.

3.88

201

🧠 Investing Psychology 📈 Stock Market History 📊 Behavioral Economics

Markets Never Forget (But People Do) Summary

Markets Never Forget (But People Do) 93%

Why your memory makes every market panic feel unprecedented, despite the data showing otherwise.

by Kenneth L. Fisher 2011

3.88

201 ratings

🧠 Investing Psychology 📈 Stock Market History 📊 Behavioral Economics

Misbehaving

by Richard H. Thaler • 2016

Economists built models of flawless decision makers. One professor proved those people don't exist.

4.16

24k+

🧠 Behavioral Economics 🔍 Cognitive Biases 🤪 Irrational Behavior

Misbehaving 93%

Economists built models of flawless decision makers. One professor proved those people don't exist.

by Richard H. Thaler 2016

4.16

24k+ ratings

🧠 Behavioral Economics 🔍 Cognitive Biases 🤪 Irrational Behavior

Finance Psychology

by FOREX INVESTMENT LOUNGE • 2020

Eighty percent of trading success is psychological. The rules for mastering what charts cannot fix.

4.00

🧠 Trading Psychology 📊 Behavioral Finance 🔍 Cognitive Biases

Finance Psychology 93%

Eighty percent of trading success is psychological. The rules for mastering what charts cannot fix.

by FOREX INVESTMENT LOUNGE 2020

4.00

1 ratings

🧠 Trading Psychology 📊 Behavioral Finance 🔍 Cognitive Biases

Big Mistakes

by Michael Batnick • 2018

Buffett's shoe deal, Graham's crash, Keynes's bets: what the legends learned the hard way.

3.70

1k+

📊 Value Investing 🧠 Behavioral Finance 📜 Investment History

Big Mistakes 93%

Buffett's shoe deal, Graham's crash, Keynes's bets: what the legends learned the hard way.

by Michael Batnick 2018

3.70

1k+ ratings

📊 Value Investing 🧠 Behavioral Finance 📜 Investment History

The Investor's Quotient

by Jake Bernstein • 2000

Your trading system works. Your brain doesn't. A psychologist-trader explains how to retrain it.

3.79

🧠 Trading Psychology 📊 Behavioral Finance 🔄 Behavioral Conditioning

The Investor's Quotient 93%

Your trading system works. Your brain doesn't. A psychologist-trader explains how to retrain it.

by Jake Bernstein 2000

3.79

29 ratings

🧠 Trading Psychology 📊 Behavioral Finance 🔄 Behavioral Conditioning

The Money Game

by George Goodman • 1967

What moves stock prices is not math but psychology, and the psychology is ugly.

3.96

1k+

🏢 Wall Street 🧠 Market Psychology 🧪 Behavioral Finance

The Money Game 93%

What moves stock prices is not math but psychology, and the psychology is ugly.

by George Goodman 1967

3.96

1k+ ratings

🏢 Wall Street 🧠 Market Psychology 🧪 Behavioral Finance

Mastering The Market Cycle

by Howard Marks • 2018

Market cycles are driven by emotion, not economics. Learn to read them before the crowd does.

4.04

6k+

🔁 Market Cycles 🙅 Contrarian Investing 🧠 Behavioral Finance

Mastering The Market Cycle 93%

Market cycles are driven by emotion, not economics. Learn to read them before the crowd does.

by Howard Marks 2018

4.04

6k+ ratings

🔁 Market Cycles 🙅 Contrarian Investing 🧠 Behavioral Finance

The Most Important Thing Illuminated

by Howard Marks • 2011

Most investors ask if a company is good. The better question: is the price right?

4.32

17k+

📉 Value Investing 🧠 Behavioral Finance 🛡️ Risk Management

The Most Important Thing Illuminated Summary

The Most Important Thing Illuminated 93%

Most investors ask if a company is good. The better question: is the price right?

by Howard Marks 2011

4.32

17k+ ratings

📉 Value Investing 🧠 Behavioral Finance 🛡️ Risk Management

What I Learned Losing a Million Dollars

by Jim Paul • 1994

Big losses come from psychology, not bad analysis. One trader's million-dollar collapse proves it.

3.89

6k+

🧠 Trading Psychology 💔 Loss Psychology 🧪 Behavioral Economics

What I Learned Losing a Million Dollars Summary

What I Learned Losing a Million Dollars 93%

Big losses come from psychology, not bad analysis. One trader's million-dollar collapse proves it.

by Jim Paul 1994

3.89

6k+ ratings

🧠 Trading Psychology 💔 Loss Psychology 🧪 Behavioral Economics

The Mental Edge in Trading

by Jason Williams • 2012

Your brain's wiring determines your trading edge. Measure it, then build the strategy that fits.

3.87

📊 Trading Psychology 🧠 Behavioral Finance 🔍 Cognitive Biases

The Mental Edge in Trading 93%

Your brain's wiring determines your trading edge. Measure it, then build the strategy that fits.

by Jason Williams 2012

3.87

52 ratings

📊 Trading Psychology 🧠 Behavioral Finance 🔍 Cognitive Biases

Market Sense and Nonsense

by Jack D. Schwager • 2012

Expert predictions trail random chance. Here is what actually drives markets, risk, and returns.

3.64

231

🧭 Investment Strategy 🎭 Market Myths ⚠️ Risk Management

Market Sense and Nonsense 93%

Expert predictions trail random chance. Here is what actually drives markets, risk, and returns.

by Jack D. Schwager 2012

3.64

231 ratings

🧭 Investment Strategy 🎭 Market Myths ⚠️ Risk Management

The Zurich Axioms

by Gunther Max • 1985

Swiss bankers know that getting rich means worrying more, not less, and selling before you're ready.

3.98

3k+

📈 Speculation 🧠 Trading Psychology 🏛️ Investment Philosophy

The Zurich Axioms 93%

Swiss bankers know that getting rich means worrying more, not less, and selling before you're ready.

by Gunther Max 1985

3.98

3k+ ratings

📈 Speculation 🧠 Trading Psychology 🏛️ Investment Philosophy

The Ulysses Contract

by Michael Kemp • 2023

One advance contract and a few index funds let you ignore the stock market forever.

4.25

264

💼 Investment Strategy 📊 Index Investing 🧠 Behavioral Finance

The Ulysses Contract 93%

One advance contract and a few index funds let you ignore the stock market forever.

by Michael Kemp 2023

4.25

264 ratings

💼 Investment Strategy 📊 Index Investing 🧠 Behavioral Finance

Your Complete Guide to Factor-Based Investing

by Andrew L. Berkin • 2016

Own the handful of factors that beat the market. The real skill is not flinching.

4.05

384

📈 Systematic Investing 📊 Asset Allocation 🔍 Market Anomalies

Your Complete Guide to Factor-Based Investing Summary

Your Complete Guide to Factor-Based Investing 93%

Own the handful of factors that beat the market. The real skill is not flinching.

by Andrew L. Berkin 2016

4.05

384 ratings

📈 Systematic Investing 📊 Asset Allocation 🔍 Market Anomalies

L'art du trading

by Thami Kabbaj • 2010

Markets break egos, not theories. The risk math and mental game that keep traders alive.

3.98

📈 Trading Strategies 🧠 Behavioral Finance 📊 Technical Analysis

L'art du trading 93%

Markets break egos, not theories. The risk math and mental game that keep traders alive.

by Thami Kabbaj 2010

3.98

50 ratings

📈 Trading Strategies 🧠 Behavioral Finance 📊 Technical Analysis

Market Wizards

by Jack D. Schwager • 1989

Different strategies, identical rules: why some traders survive and compound while most blow up.

4.28

11k+

🧠 Trading Psychology 🛡️ Risk Management 📊 Behavioral Finance

Market Wizards 93%

Different strategies, identical rules: why some traders survive and compound while most blow up.

by Jack D. Schwager 1989

4.28

11k+ ratings

🧠 Trading Psychology 🛡️ Risk Management 📊 Behavioral Finance

The Disciplined Trader

by Mark Douglas • 1990

Most traders fail from fear, not ignorance. It narrows perception until losses become inevitable.

4.19

2k+

🧠 Trading Psychology 📊 Behavioral Finance 🎯 Emotional Discipline

The Disciplined Trader 93%

Most traders fail from fear, not ignorance. It narrows perception until losses become inevitable.

by Mark Douglas 1990

4.19

2k+ ratings

🧠 Trading Psychology 📊 Behavioral Finance 🎯 Emotional Discipline

Choices, Values, and Frames

by Daniel Kahneman • 2000

Dollars are not interchangeable, losses outweigh gains two to one, and wording shapes every choice.

4.23

1k+

🧪 Behavioral Economics 🎯 Decision Theory 🧠 Cognitive Biases

Choices, Values, and Frames 93%

Dollars are not interchangeable, losses outweigh gains two to one, and wording shapes every choice.

by Daniel Kahneman 2000

4.23

1k+ ratings

🧪 Behavioral Economics 🎯 Decision Theory 🧠 Cognitive Biases

Trading from Your Gut

by Curtis Faith • 2009

What separates master traders from the rest: a gut trained to see what the screens miss.

3.58

107

🧠 Trading Psychology 💸 Behavioral Finance 📈 Technical Analysis

Trading from Your Gut 93%

What separates master traders from the rest: a gut trained to see what the screens miss.

by Curtis Faith 2009

3.58

107 ratings

🧠 Trading Psychology 💸 Behavioral Finance 📈 Technical Analysis

Value Investing

by James Montier • 2009

Markets misprice everything. The behavioral toolkit for profiting when fear and greed take over.

3.97

484

📊 Value Investing 🧠 Behavioral Finance 🔄 Contrarian Investing

Value Investing 93%

Markets misprice everything. The behavioral toolkit for profiting when fear and greed take over.

by James Montier 2009

3.97

484 ratings

📊 Value Investing 🧠 Behavioral Finance 🔄 Contrarian Investing

Laughing at Wall Street

by Chris Camillo • 2011

Wall Street lost billions. He turned $20,000 into $2 million by reading tabloids and shopping.

3.74

420

🔄 Contrarian Investing 🛒 Retail Investing 🔍 Consumer Trend Spotting

Laughing at Wall Street 93%

Wall Street lost billions. He turned $20,000 into $2 million by reading tabloids and shopping.

by Chris Camillo 2011

3.74

420 ratings

🔄 Contrarian Investing 🛒 Retail Investing 🔍 Consumer Trend Spotting

Best Loser Wins

by Tom Hougaard • 2022

The market rewards managing losers, not picking winners. A trader's psychological playbook.

4.48

3k+

📈 Day Trading 🧠 Behavioral Finance 💹 Trading Psychology

Best Loser Wins 93%

The market rewards managing losers, not picking winners. A trader's psychological playbook.

by Tom Hougaard 2022

4.48

3k+ ratings

📈 Day Trading 🧠 Behavioral Finance 💹 Trading Psychology

Trade Your Way to Financial Freedom

by THARP • 1998

A random coin toss beat every entry method when paired with the right exit rules.

4.08

2k+

🧠 Trading Psychology 🤖 Systematic Trading ⚠️ Risk Management

Trade Your Way to Financial Freedom Summary

Trade Your Way to Financial Freedom 93%

A random coin toss beat every entry method when paired with the right exit rules.

by THARP 1998

4.08

2k+ ratings

🧠 Trading Psychology 🤖 Systematic Trading ⚠️ Risk Management

The Little Book of Market Wizards

by Jack D. Schwager • 2014

Risk discipline, self-knowledge, and patience: the real edge of the world's best traders, distilled.

4.24

1k+

🧠 Trading Psychology 🛡️ Risk Management 📊 Behavioral Finance

The Little Book of Market Wizards Summary

The Little Book of Market Wizards 92%

Risk discipline, self-knowledge, and patience: the real edge of the world's best traders, distilled.

by Jack D. Schwager 2014

4.24

1k+ ratings

🧠 Trading Psychology 🛡️ Risk Management 📊 Behavioral Finance

The Laws of Trading

by Agustin Lebron • 2019

The rules that keep traders alive are the same rules that govern every decision you make.

4.03

426

🧠 Trading Psychology 🛡️ Risk Management 💡 Behavioral Economics

The Laws of Trading 92%

The rules that keep traders alive are the same rules that govern every decision you make.

by Agustin Lebron 2019

4.03

426 ratings

🧠 Trading Psychology 🛡️ Risk Management 💡 Behavioral Economics

The Little Book of Safe Money

by Jason Zweig • 2009

Three risk rules, a fraud checklist, and how to stop your brain from wrecking your portfolio.

3.87

286

🧠 Behavioral Finance 📉 Value Investing 🛡️ Risk Management

The Little Book of Safe Money 92%

Three risk rules, a fraud checklist, and how to stop your brain from wrecking your portfolio.

by Jason Zweig 2009

3.87

286 ratings

🧠 Behavioral Finance 📉 Value Investing 🛡️ Risk Management

Way of the Turtle

by Curtis Faith • 2007

A famous bet: teach novices two weeks of rules and they'll beat the pros. They did.

3.83

2k+

🎯 Trend Following 🤖 Systematic Trading ⚠️ Risk Management

Way of the Turtle 92%

A famous bet: teach novices two weeks of rules and they'll beat the pros. They did.

by Curtis Faith 2007

3.83

2k+ ratings

🎯 Trend Following 🤖 Systematic Trading ⚠️ Risk Management

Behavioural Economics

by Michelle Baddeley • 2017

Standard economics assumes rational choice. Real decisions run on bias, impulse, and social forces.

3.75

253

🧠 Behavioral Economics 🔍 Cognitive Biases 🚶 Nudge Theory

Behavioural Economics 92%

Standard economics assumes rational choice. Real decisions run on bias, impulse, and social forces.

by Michelle Baddeley 2017

3.75

253 ratings

🧠 Behavioral Economics 🔍 Cognitive Biases 🚶 Nudge Theory

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