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Cele mai bune cărți de afaceri

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Excelența în afaceri
de Jim Collins • 2001
Eleven ordinary companies became extraordinary. It wasn't charisma, strategy, or pay.
4.12
200.000+
🔄 Corporate Turnarounds🏢 Organizational Culture🎯 Strategic Focus⚙️ Disciplined Execution🔍 Confronting Reality
Excelența în afaceri Rezumat
Imersive
Excelența în afaceri
Eleven ordinary companies became extraordinary. It wasn't charisma, strategy, or pay.
de Jim Collins 2001
4.12
200.000+ evaluări
🔄 Corporate Turnarounds🏢 Organizational Culture🎯 Strategic Focus⚙️ Disciplined Execution🔍 Confronting Reality
The Hard Thing About Hard Things
de Ben Horowitz • 2014
When your company is fighting for its life, here is the advice that actually works.
4.20
100.000+
📖 Startup Memoirs🆘 Crisis Leadership🧠 Founder Psychology⚖️ Tough Calls🔍 Radical Transparency
The Hard Thing About Hard Things Rezumat
Imersive
The Hard Thing About Hard Things
When your company is fighting for its life, here is the advice that actually works.
de Ben Horowitz 2014 304 pagini
4.20
100.000+ evaluări
📖 Startup Memoirs🆘 Crisis Leadership🧠 Founder Psychology⚖️ Tough Calls🔍 Radical Transparency
The E-myth Revisited
de Michael E. Gerber • 1985
Why the skill that makes you a great baker sinks your bakery, and how to escape.
4.07
97.000+
🧱 Business Design⚙️ Small Business Systems🧠 Entrepreneurial Mindset🎯 Strategic Planning🎭 Customer Psychology
The E-myth Revisited Rezumat
Imersive
The E-myth Revisited
Why the skill that makes you a great baker sinks your bakery, and how to escape.
de Michael E. Gerber 1985 269 pagini
4.07
97.000+ evaluări
🧱 Business Design⚙️ Small Business Systems🧠 Entrepreneurial Mindset🎯 Strategic Planning🎭 Customer Psychology
Strategia oceanului albastru
de W. Chan Kim • 2005
Stop fighting over existing markets. Create a new one where the competition simply does not matter.
4.01
88.000+
💼 Business Strategy📊 Strategic Management🏗️ Market Creation💡 Strategic Innovation🗺️ Market Boundaries
Strategia oceanului albastru Rezumat
Strategia oceanului albastru
Stop fighting over existing markets. Create a new one where the competition simply does not matter.
de W. Chan Kim 2005 240 pagini
4.01
88.000+ evaluări
💼 Business Strategy📊 Strategic Management🏗️ Market Creation💡 Strategic Innovation🗺️ Market Boundaries
Inteligența emoțională 2.0
de Travis Bradberry • 2009
Your IQ is fixed. Your EQ is not, and it matters more at work. Test included.
3.85
85.000+
🧠 Emotional Intelligence💼 Workplace Psychology👁️ Self-Awareness🌊 Emotional Regulation🤝 Work Relationships
Inteligența emoțională 2.0 Rezumat
Imersive
Inteligența emoțională 2.0
Your IQ is fixed. Your EQ is not, and it matters more at work. Test included.
de Travis Bradberry 2009 255 pagini
3.85
85.000+ evaluări
🧠 Emotional Intelligence💼 Workplace Psychology👁️ Self-Awareness🌊 Emotional Regulation🤝 Work Relationships
Startup de 100$
de Chris Guillebeau • 2012
A PayPal account and $125. Everything else about launching a profitable business is optional.
3.89
71.000+
🏖️ Lifestyle Business💰 Bootstrapping💼 Side Hustle🔧 Lean Startup📊 Passive Income
Startup de 100$ Rezumat
Imersive
Startup de 100$
A PayPal account and $125. Everything else about launching a profitable business is optional.
de Chris Guillebeau 2012 304 pagini
3.89
71.000+ evaluări
🏖️ Lifestyle Business💰 Bootstrapping💼 Side Hustle🔧 Lean Startup📊 Passive Income
Dilema inovatorului
de Clayton M. Christensen • 1997
The practices that make a company excellent are the same ones that make it obsolete.
4.04
61.000+
🔻 Organizational Decline⚙️ Technology Management♟️ Competitive Strategy💰 Resource Allocation🌱 Market Creation
Dilema inovatorului Rezumat
Imersive
Dilema inovatorului
The practices that make a company excellent are the same ones that make it obsolete.
de Clayton M. Christensen 1997 288 pagini
4.04
61.000+ evaluări
🔻 Organizational Decline⚙️ Technology Management♟️ Competitive Strategy💰 Resource Allocation🌱 Market Creation
Purple Cow, New Edition
de Seth Godin • 2009
Mass advertising is dying. The one strategy left: build things people cannot stop talking about.
3.78
56.000+
💡 Product Innovation💬 Word Of Mouth🎯 Niche Markets🚀 Early Adopters⭐ Brand Differentiation
Purple Cow, New Edition Rezumat
Imersive
Purple Cow, New Edition
Mass advertising is dying. The one strategy left: build things people cannot stop talking about.
de Seth Godin 2009 172 pagini
3.78
56.000+ evaluări
💡 Product Innovation💬 Word Of Mouth🎯 Niche Markets🚀 Early Adopters⭐ Brand Differentiation
Primele 90 de zile
de Michael D. Watkins • 2003
What got you promoted won't work in the new job. Five situations determine what will.
3.85
38.000+
🚦 Leadership Transitions👔 New Managers🔄 Career Transitions🤝 Stakeholder Management🔍 Team Assessment
Primele 90 de zile Rezumat
Imersive
Primele 90 de zile
What got you promoted won't work in the new job. Five situations determine what will.
de Michael D. Watkins 2003 304 pagini
3.85
38.000+ evaluări
🚦 Leadership Transitions👔 New Managers🔄 Career Transitions🤝 Stakeholder Management🔍 Team Assessment
High Output Management
de Andrew S. Grove • 1983
An Intel president learned management from a three-minute egg. The lesson reshaped Silicon Valley.
4.30
21.000+
🏭 Operations Management🧠 Knowledge Work⚖️ Managerial Leverage🎯 Situational Leadership📋 Management By Objectives
High Output Management Rezumat
Imersive
High Output Management
An Intel president learned management from a three-minute egg. The lesson reshaped Silicon Valley.
de Andrew S. Grove 1983 272 pagini
4.30
21.000+ evaluări
🏭 Operations Management🧠 Knowledge Work⚖️ Managerial Leverage🎯 Situational Leadership📋 Management By Objectives
Good Strategy Bad Strategy
de Richard P. Rumelt • 2011
Most 'strategy' is just goals with a fancy title. The discipline to build one that wins.
4.13
17.000+
🏢 Corporate Strategy🏆 Competitive Advantage🧠 Strategic Thinking🔄 Problem Reframing🧩 Cognitive Biases
Good Strategy Bad Strategy Rezumat
Imersive
Good Strategy Bad Strategy
Most 'strategy' is just goals with a fancy title. The discipline to build one that wins.
de Richard P. Rumelt 2011 323 pagini
4.13
17.000+ evaluări
🏢 Corporate Strategy🏆 Competitive Advantage🧠 Strategic Thinking🔄 Problem Reframing🧩 Cognitive Biases
Traction
de Gino Wickman • 2007
A single system to align your team, force accountability, and end the chaos that stalls growth.
4.13
16.000+
🏭 Small Business Operations⚙️ Business Operating Systems🔄 Systems And Processes🧩 Team Alignment✅ Accountability Systems
Traction Rezumat
Traction
A single system to align your team, force accountability, and end the chaos that stalls growth.
de Gino Wickman 2007 246 pagini
4.13
16.000+ evaluări
🏭 Small Business Operations⚙️ Business Operating Systems🔄 Systems And Processes🧩 Team Alignment✅ Accountability Systems
Profit First
de Mike Michalowicz • 2014
Pay profit first, run your business on the rest. Parkinson's Law, applied to your checking account.
4.26
14.000+
💸 Cash Flow Management✉️ Envelope Budgeting🧠 Behavioral Economics📊 Profitability🏦 Financial Discipline
Profit First Rezumat
Profit First
Pay profit first, run your business on the rest. Parkinson's Law, applied to your checking account.
de Mike Michalowicz 2014 224 pagini
4.26
14.000+ evaluări
💸 Cash Flow Management✉️ Envelope Budgeting🧠 Behavioral Economics📊 Profitability🏦 Financial Discipline
The Startup Owner's Manual
de Steve Blank • 2012
Every business plan is guesswork. Here is the systematic way to replace guesses with customer facts.
4.11
12.000+
🌀 Lean Startup📘 Startup Playbooks🔍 Customer Research🧱 Business Model Design🎯 Product-Market Fit
The Startup Owner's Manual Rezumat
The Startup Owner's Manual
Every business plan is guesswork. Here is the systematic way to replace guesses with customer facts.
de Steve Blank 2012 608 pagini
4.11
12.000+ evaluări
🌀 Lean Startup📘 Startup Playbooks🔍 Customer Research🧱 Business Model Design🎯 Product-Market Fit
SPIN Selling
de Neil Rackham • 1988
Closing techniques fail in large sales. A questioning method, tested on 35,000 calls, that works.
4.01
12.000+
🏢 B2b Sales📋 Consultative Selling🔍 Needs Analysis❓ Questioning Strategies📊 Evidence-Based Sales
SPIN Selling Rezumat
SPIN Selling
Closing techniques fail in large sales. A questioning method, tested on 35,000 calls, that works.
de Neil Rackham 1988 234 pagini
4.01
12.000+ evaluări
🏢 B2b Sales📋 Consultative Selling🔍 Needs Analysis❓ Questioning Strategies📊 Evidence-Based Sales
The Little Red Book of Selling
de Jeffrey Gitomer • 2004
Build a personal brand, kill cold calling, and let social proof close your deals.
3.91
10.000+
🧱 Sales Methodology🏷️ Personal Branding🤝 Relationship Selling🕸️ Strategic Networking💪 Sales Attitude
The Little Red Book of Selling Rezumat
The Little Red Book of Selling
Build a personal brand, kill cold calling, and let social proof close your deals.
de Jeffrey Gitomer 2004 230 pagini
3.91
10.000+ evaluări
🧱 Sales Methodology🏷️ Personal Branding🤝 Relationship Selling🕸️ Strategic Networking💪 Sales Attitude
Traction
de Gabriel Weinberg • 2014
Your best growth channel is the one your competitors dismissed. A process for finding it.
4.11
9.000+
🎯 Customer Acquisition🚀 Go-To-Market🧪 Growth Hacking📈 Product-Led Growth🔄 Viral Growth
Traction Rezumat
Imersive
Traction
Your best growth channel is the one your competitors dismissed. A process for finding it.
de Gabriel Weinberg 2014 288 pagini
4.11
9.000+ evaluări
🎯 Customer Acquisition🚀 Go-To-Market🧪 Growth Hacking📈 Product-Led Growth🔄 Viral Growth
Jab, Jab, Jab, Right Hook
de Gary Vaynerchuk • 2013
Three value posts for every ask: the platform-by-platform craft of social media.
3.95
9.000+
📱 Social Media Marketing📝 Content Marketing📖 Brand Storytelling🎁 Value-First Marketing💬 Community Engagement
Jab, Jab, Jab, Right Hook Rezumat
Jab, Jab, Jab, Right Hook
Three value posts for every ask: the platform-by-platform craft of social media.
de Gary Vaynerchuk 2013 195 pagini
3.95
9.000+ evaluări
📱 Social Media Marketing📝 Content Marketing📖 Brand Storytelling🎁 Value-First Marketing💬 Community Engagement
The Psychology of Selling
de Brian Tracy • 2016
The real sales superpower is self-esteem. Train it, and the scripts take care of themselves.
4.16
8.000+
🧠 Sales Psychology📊 Sales Methodology💼 Selling Techniques🧘 Inner Game🎯 Goal Setting
The Psychology of Selling Rezumat
The Psychology of Selling
The real sales superpower is self-esteem. Train it, and the scripts take care of themselves.
de Brian Tracy 2016 240 pagini
4.16
8.000+ evaluări
🧠 Sales Psychology📊 Sales Methodology💼 Selling Techniques🧘 Inner Game🎯 Goal Setting
Lean Analytics
de Alistair Croll • 2013
Pick the right metric, ignore the rest: a stage-by-stage field guide to startup analytics.
4.11
8.000+
🚀 Startup Strategy📊 Business Metrics🔄 Lean Methodology📈 Product Analytics🎯 Data-Driven Decisions
Lean Analytics Rezumat
Lean Analytics
Pick the right metric, ignore the rest: a stage-by-stage field guide to startup analytics.
de Alistair Croll 2013 440 pagini
4.11
8.000+ evaluări
🚀 Startup Strategy📊 Business Metrics🔄 Lean Methodology📈 Product Analytics🎯 Data-Driven Decisions
Built to Sell
de John Warrillow • 2010
Most small businesses cannot be sold. The playbook for making yours the exception.
4.24
7.000+
🚪 Exit Strategy📦 Productized Services📋 Standardized Processes🔑 Owner Independence📖 Business Parables
Built to Sell Rezumat
Built to Sell
Most small businesses cannot be sold. The playbook for making yours the exception.
de John Warrillow 2010 176 pagini
4.24
7.000+ evaluări
🚪 Exit Strategy📦 Productized Services📋 Standardized Processes🔑 Owner Independence📖 Business Parables
The 5 Levels of Leadership
de John C. Maxwell • 2011
From title-based authority to legacy-building influence: the five shifts every leader must make.
4.28
7.000+
🧱 Leadership Development🙏 Servant Leadership🧠 Emotional Intelligence🤝 Coaching And Mentoring🔄 Succession Planning
The 5 Levels of Leadership Rezumat
The 5 Levels of Leadership
From title-based authority to legacy-building influence: the five shifts every leader must make.
de John C. Maxwell 2011
4.28
7.000+ evaluări
🧱 Leadership Development🙏 Servant Leadership🧠 Emotional Intelligence🤝 Coaching And Mentoring🔄 Succession Planning
Margin of Safety
de Seth A. Klarman • 1991
Find hidden bargains, demand a deep discount, and wait for the catalyst that pays.
4.33
7.000+
💰 Value Investing📊 Business Valuation🔍 Special Situations🏚️ Distressed Securities🔄 Contrarian Investing
Margin of Safety Rezumat
Margin of Safety
Find hidden bargains, demand a deep discount, and wait for the catalyst that pays.
de Seth A. Klarman 1991 248 pagini
4.33
7.000+ evaluări
💰 Value Investing📊 Business Valuation🔍 Special Situations🏚️ Distressed Securities🔄 Contrarian Investing
Fanatical Prospecting
de Jeb Blount • 2015
Stop prospecting, start starving. The multi-channel daily disciplines that keep pipelines full.
4.25
6.000+
📞 Sales Prospecting🔄 Pipeline Management☎️ Cold Calling⏰ Time Blocking🛡️ Rejection Handling
Fanatical Prospecting Rezumat
Fanatical Prospecting
Stop prospecting, start starving. The multi-channel daily disciplines that keep pipelines full.
de Jeb Blount 2015 304 pagini
4.25
6.000+ evaluări
📞 Sales Prospecting🔄 Pipeline Management☎️ Cold Calling⏰ Time Blocking🛡️ Rejection Handling
Company Of One
de Paul Jarvis • 2019
Growth is not the goal. The playbook for a deliberately small, fiercely profitable business.
3.91
6.000+
🏪 Small Business🌱 Sustainable Business💰 Bootstrapping📈 Profit Over Growth👤 Solopreneurship
Company Of One Rezumat
Company Of One
Growth is not the goal. The playbook for a deliberately small, fiercely profitable business.
de Paul Jarvis 2019
3.91
6.000+ evaluări
🏪 Small Business🌱 Sustainable Business💰 Bootstrapping📈 Profit Over Growth👤 Solopreneurship
Ethics for the Real World
de Ronald A. Howard • 2008
Small justifications unravel integrity. An advance ethical code stops the slide before it starts.
4.02
5.000+
🏢 Business Ethics⚖️ Ethical Decision Making🧠 Moral Psychology📜 Practical Philosophy🪞 Cognitive Biases
Ethics for the Real World Rezumat
Ethics for the Real World
Small justifications unravel integrity. An advance ethical code stops the slide before it starts.
de Ronald A. Howard 2008 226 pagini
4.02
5.000+ evaluări
🏢 Business Ethics⚖️ Ethical Decision Making🧠 Moral Psychology📜 Practical Philosophy🪞 Cognitive Biases
Balanced Scorecard
de Robert S. Kaplan • 1996
Four metrics, one rule: run a technical team like a business by developing the people first.
3.91
5.000+
🖥️ Engineering Management📊 Balanced Scorecard📈 Strategic Metrics🌱 Talent Development🗣️ Coaching Culture
Balanced Scorecard Rezumat
Balanced Scorecard
Four metrics, one rule: run a technical team like a business by developing the people first.
de Robert S. Kaplan 1996 322 pagini
3.91
5.000+ evaluări
🖥️ Engineering Management📊 Balanced Scorecard📈 Strategic Metrics🌱 Talent Development🗣️ Coaching Culture
Small Giants
de Bo Burlingham • 2005
Growth is not the summit. Inside the companies that chose to be excellent instead of enormous.
3.85
5.000+
🏡 Small Is Beautiful🏢 Company Culture🤝 Customer Intimacy🔨 Business As Craft✨ Organizational Soul
Small Giants Rezumat
Small Giants
Growth is not the summit. Inside the companies that chose to be excellent instead of enormous.
de Bo Burlingham 2005 264 pagini
3.85
5.000+ evaluări
🏡 Small Is Beautiful🏢 Company Culture🤝 Customer Intimacy🔨 Business As Craft✨ Organizational Soul
American Icon
de Bryce G. Hoffman • 2012
GM and Chrysler took government bailouts; Ford bet $23.6 billion on a Boeing executive instead.
4.42
5.000+
🏭 Corporate Turnarounds🚗 Auto Industry🚨 Crisis Leadership📊 Data-Driven Management🔄 Culture Change
American Icon Rezumat
American Icon
GM and Chrysler took government bailouts; Ford bet $23.6 billion on a Boeing executive instead.
de Bryce G. Hoffman 2012 432 pagini
4.42
5.000+ evaluări
🏭 Corporate Turnarounds🚗 Auto Industry🚨 Crisis Leadership📊 Data-Driven Management🔄 Culture Change
Launch
de Jeff Walker • 2014
The launch formula that compresses a year of sales into one week, no existing audience required.
3.99
4.000+
🚀 Product Launches📧 Email Marketing🔁 Sales Funnels🧠 Mental Triggers📦 Digital Products
Launch Rezumat
Launch
The launch formula that compresses a year of sales into one week, no existing audience required.
de Jeff Walker 2014 206 pagini
3.99
4.000+ evaluări
🚀 Product Launches📧 Email Marketing🔁 Sales Funnels🧠 Mental Triggers📦 Digital Products
Nine Lies About Work
de Marcus Buckingham • 2019
Nine things your company believes about work that the data says are wrong.
4.09
4.000+
👥 Team Dynamics💪 Strengths Development🔥 Employee Engagement📊 Evidence-Based Management✨ Meaning At Work
Nine Lies About Work Rezumat
Nine Lies About Work
Nine things your company believes about work that the data says are wrong.
de Marcus Buckingham 2019 256 pagini
4.09
4.000+ evaluări
👥 Team Dynamics💪 Strengths Development🔥 Employee Engagement📊 Evidence-Based Management✨ Meaning At Work
Love is the Killer App
de Tim Sanders • 2002
The most ruthless business strategy: give away your best ideas, connect rivals, and care more.
3.85
3.000+
🎁 Generosity In Business🤝 Professional Relationships📚 Knowledge Sharing💙 Workplace Compassion🧠 Emotional Intelligence
Love is the Killer App Rezumat
Love is the Killer App
The most ruthless business strategy: give away your best ideas, connect rivals, and care more.
de Tim Sanders 2002
3.85
3.000+ evaluări
🎁 Generosity In Business🤝 Professional Relationships📚 Knowledge Sharing💙 Workplace Compassion🧠 Emotional Intelligence
The Entrepreneur Roller Coaster
de Darren Hardy • 2015
Sales, hiring, focus, fear: master these four controls and the roller coaster becomes a thrill ride.
4.32
3.000+
🚀 Entrepreneurial Mindset📋 Startup Playbooks😨 Fear Management💰 Sales Psychology👥 Hiring And Culture
The Entrepreneur Roller Coaster Rezumat
The Entrepreneur Roller Coaster
Sales, hiring, focus, fear: master these four controls and the roller coaster becomes a thrill ride.
de Darren Hardy 2015 272 pagini
4.32
3.000+ evaluări
🚀 Entrepreneurial Mindset📋 Startup Playbooks😨 Fear Management💰 Sales Psychology👥 Hiring And Culture
The Heart of Change
de John P. Kotter • 2002
Why a pile of 424 gloves did what a thousand memos couldn't.
3.97
3.000+
🔄 Change Management🏢 Corporate Culture📖 Storytelling In Business🧠 Behavioral Change👥 Leading Teams
The Heart of Change Rezumat
The Heart of Change
Why a pile of 424 gloves did what a thousand memos couldn't.
de John P. Kotter 2002 224 pagini
3.97
3.000+ evaluări
🔄 Change Management🏢 Corporate Culture📖 Storytelling In Business🧠 Behavioral Change👥 Leading Teams
Duct Tape Marketing Revised and Updated
de John Jantsch • 2006
Replace random marketing with a staged system: attract ideal clients through education, not chasing.
3.94
2.000+
🏪 Small Business Marketing⚙️ Marketing Systems📝 Content Marketing🎯 Lead Generation🔄 Referral Marketing
Duct Tape Marketing Revised and Updated Rezumat
Duct Tape Marketing Revised and Updated
Replace random marketing with a staged system: attract ideal clients through education, not chasing.
de John Jantsch 2006 304 pagini
3.94
2.000+ evaluări
🏪 Small Business Marketing⚙️ Marketing Systems📝 Content Marketing🎯 Lead Generation🔄 Referral Marketing
One Million Followers
de Brendan Kane • 2018
A million followers in 30 days: the hands-on playbook of testing, partnerships, and emotional hooks.
3.42
1.000+
📱 Social Media Marketing👤 Personal Branding🚀 Growth Hacking🦠 Viral Content📊 Data-Driven Marketing
One Million Followers Rezumat
One Million Followers
A million followers in 30 days: the hands-on playbook of testing, partnerships, and emotional hooks.
de Brendan Kane 2018
3.42
1.000+ evaluări
📱 Social Media Marketing👤 Personal Branding🚀 Growth Hacking🦠 Viral Content📊 Data-Driven Marketing
Gap Selling
de Keenan • 2018
Features don't close deals. The measurable gap between a customer's pain and their goal does.
4.27
1.000+
🛠️ Sales Methodology🏢 B2b Sales🧠 Buyer Psychology🛡️ Objection Handling📊 Pipeline Management
Gap Selling Rezumat
Gap Selling
Features don't close deals. The measurable gap between a customer's pain and their goal does.
de Keenan 2018 262 pagini
4.27
1.000+ evaluări
🛠️ Sales Methodology🏢 B2b Sales🧠 Buyer Psychology🛡️ Objection Handling📊 Pipeline Management
Epic Content Marketing
de Joe Pulizzi • 2013
The publishing playbook: stop interrupting, start teaching, and make customers seek you out.
3.96
1.000+
📝 Content Marketing📊 Marketing Strategy🏗️ Owned Media Platforms👥 Audience Building🗂️ Content Strategy
Epic Content Marketing Rezumat
Epic Content Marketing
The publishing playbook: stop interrupting, start teaching, and make customers seek you out.
de Joe Pulizzi 2013 332 pagini
3.96
1.000+ evaluări
📝 Content Marketing📊 Marketing Strategy🏗️ Owned Media Platforms👥 Audience Building🗂️ Content Strategy
The Toyota Way to Lean Leadership
de Jeffrey K. Liker • 2011
Toyota's tools get copied. Its real advantage, growing leaders who teach, almost never does.
4.07
1.000+
🏭 Lean Manufacturing⚙️ Operational Excellence🌱 Leadership Development📈 Daily Improvement🎯 Goal Alignment
The Toyota Way to Lean Leadership Rezumat
The Toyota Way to Lean Leadership
Toyota's tools get copied. Its real advantage, growing leaders who teach, almost never does.
de Jeffrey K. Liker 2011 321 pagini
4.07
1.000+ evaluări
🏭 Lean Manufacturing⚙️ Operational Excellence🌱 Leadership Development📈 Daily Improvement🎯 Goal Alignment
Data-Driven Marketing
de Mark Jeffery • 2010
Fifteen metrics for speaking the CFO's language and proving marketing's worth in hard numbers.
3.90
500+
📈 Marketing Analytics💰 Marketing ROI🧑‍💼 Customer Lifetime Value💻 Digital Analytics🔄 Agile Marketing
Data-Driven Marketing Rezumat
Data-Driven Marketing
Fifteen metrics for speaking the CFO's language and proving marketing's worth in hard numbers.
de Mark Jeffery 2010 320 pagini
3.90
500+ evaluări
📈 Marketing Analytics💰 Marketing ROI🧑‍💼 Customer Lifetime Value💻 Digital Analytics🔄 Agile Marketing
The Art of Client Service, Revised and Updated Edition
de Robert Solomon • 2003
The advertising guide that teaches one thing: the relationship is the product, not the campaign.
3.95
500+
📺 Advertising🗂️ Account Management🤝 Client Relationships📊 Presentation Skills💡 Creative Direction
The Art of Client Service, Revised and Updated Edition Rezumat
The Art of Client Service, Revised and Updated Edition
The advertising guide that teaches one thing: the relationship is the product, not the campaign.
de Robert Solomon 2003 208 pagini
3.95
500+ evaluări
📺 Advertising🗂️ Account Management🤝 Client Relationships📊 Presentation Skills💡 Creative Direction
The Strategy and Tactics of Pricing
de Thomas T. Nagle • 1986
Why cost-plus pricing fails: it overprices weak markets and leaves profit in strong ones.
4.08
500+
🏷️ Pricing Strategy📈 Profit Optimization⚔️ Competitive Strategy📊 Managerial Economics🔄 Product Life Cycle
The Strategy and Tactics of Pricing Rezumat
The Strategy and Tactics of Pricing
Why cost-plus pricing fails: it overprices weak markets and leaves profit in strong ones.
de Thomas T. Nagle 1986 352 pagini
4.08
500+ evaluări
🏷️ Pricing Strategy📈 Profit Optimization⚔️ Competitive Strategy📊 Managerial Economics🔄 Product Life Cycle
Cracked It! How to solve big problems and sell solutions like top strategy consultants
de Bernard Garrette • 2018
Four stages top consultants use to crack any problem, and the final one most people skip.
4.23
500+
📊 Management Consulting🧩 Structured Problem Solving📣 Solution Selling🎨 Design Thinking🧠 Cognitive Biases
Cracked It! How to solve big problems and sell solutions like top strategy consultants Rezumat
Cracked It! How to solve big problems and sell solutions like top strategy consultants
Four stages top consultants use to crack any problem, and the final one most people skip.
de Bernard Garrette 2018 303 pagini
4.23
500+ evaluări
📊 Management Consulting🧩 Structured Problem Solving📣 Solution Selling🎨 Design Thinking🧠 Cognitive Biases
Talk Less, Say More
de Connie Dieken • 2009
Three habits that earn real attention in a distracted world, and turn it into action.
3.52
500+
🗣️ Workplace Communication👔 Executive Presence✂️ Brevity👁️ Visual Communication👂 Active Listening
Talk Less, Say More Rezumat
Talk Less, Say More
Three habits that earn real attention in a distracted world, and turn it into action.
de Connie Dieken 2009 176 pagini
3.52
500+ evaluări
🗣️ Workplace Communication👔 Executive Presence✂️ Brevity👁️ Visual Communication👂 Active Listening
Am I Making Myself Clear?
de Terry Felber • 2002
Ten clarity techniques from the world's best communicators, for making complex ideas stick.
4.16
488
💼 Business Communication🔬 Science Communication✍️ Clear Writing📝 Plain Language📊 Data Storytelling
Am I Making Myself Clear? Rezumat
Am I Making Myself Clear?
Ten clarity techniques from the world's best communicators, for making complex ideas stick.
de Terry Felber 2002 160 pagini
4.16
488 evaluări
💼 Business Communication🔬 Science Communication✍️ Clear Writing📝 Plain Language📊 Data Storytelling
The Anatomy of Humbug
de Paul Feldwick • 2015
Advertising's founding fathers built a science of rational persuasion. They were half right at best.
4.21
376
🧠 Advertising Theory📜 Marketing History🧩 Subconscious Influence🏗️ Brand Building🎪 Showmanship
The Anatomy of Humbug Rezumat
The Anatomy of Humbug
Advertising's founding fathers built a science of rational persuasion. They were half right at best.
de Paul Feldwick 2015 208 pagini
4.21
376 evaluări
🧠 Advertising Theory📜 Marketing History🧩 Subconscious Influence🏗️ Brand Building🎪 Showmanship
Key Performance Indicators
de Bernard Marr • 2011
Data drowns most managers. The 75 indicators that surface what a business needs to know.
3.91
256
📊 Performance Indicators📈 Data-Driven Management🔧 Lean Methodology👔 New Managers🏢 Business Owners
Key Performance Indicators Rezumat
Key Performance Indicators
Data drowns most managers. The 75 indicators that surface what a business needs to know.
de Bernard Marr 2011 347 pagini
3.91
256 evaluări
📊 Performance Indicators📈 Data-Driven Management🔧 Lean Methodology👔 New Managers🏢 Business Owners
One Piece of Paper
de Mike Figliuolo • 2011
One page, 15 rules: leadership clarity that replaces jargon with stories your team actually follows.
3.77
187
🧭 Leadership Philosophy🧘 Personal Leadership🎯 Clarity Of Purpose⚖️ Values-Based Leadership💬 Team Communication
One Piece of Paper Rezumat
One Piece of Paper
One page, 15 rules: leadership clarity that replaces jargon with stories your team actually follows.
de Mike Figliuolo 2011 256 pagini
3.77
187 evaluări
🧭 Leadership Philosophy🧘 Personal Leadership🎯 Clarity Of Purpose⚖️ Values-Based Leadership💬 Team Communication
Disruptive Innovation
de Clayton M. Christensen • 2011
Leaders fall not to better products, but to simpler, cheaper ones their best customers rejected.
4.46
67
🏢 Corporate Innovation🎯 Innovation Strategy🔒 Organizational Inertia📡 Technology Adoption🔍 Customer Insight
Disruptive Innovation Rezumat
Disruptive Innovation
Leaders fall not to better products, but to simpler, cheaper ones their best customers rejected.
de Clayton M. Christensen 2011 1066 pagini
4.46
67 evaluări
🏢 Corporate Innovation🎯 Innovation Strategy🔒 Organizational Inertia📡 Technology Adoption🔍 Customer Insight
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