29 Books like Primal Branding

The Culting of Brands

by Douglas Atkin • 2005

Devoted brand tribes mirror actual cults: same belonging rituals, shared language, and clear enemies

3.76

275

🏘️ Brand Communities 🧠 Cult Psychology 🛒 Consumer Behavior 💙 Brand Loyalty 🎯 Brand Strategy

The Culting of Brands 98%

Devoted brand tribes mirror actual cults: same belonging rituals, shared language, and clear enemies

by Douglas Atkin 2005

3.76

275 ratings

🏘️ Brand Communities 🧠 Cult Psychology 🛒 Consumer Behavior 💙 Brand Loyalty 🎯 Brand Strategy

How To Start A Cult

by Jody Raynsford • 2021

Forget brand loyalty. Build a following so devoted your customers do the recruiting for you.

3.89

🏘️ Brand Communities 🏕️ Tribal Marketing 📍 Brand Positioning 🧱 Community Building 💛 Customer Loyalty

How To Start A Cult 98%

Forget brand loyalty. Build a following so devoted your customers do the recruiting for you.

by Jody Raynsford 2021

3.89

88 ratings

🏘️ Brand Communities 🏕️ Tribal Marketing 📍 Brand Positioning 🧱 Community Building 💛 Customer Loyalty

Obsessed

by Emily Heyward • 2020

The brands people obsess over made one decision early: brand isn't paint, it's the foundation.

3.96

976

🧭 Brand Strategy 🧠 Consumer Psychology 🎨 Brand Identity 👥 Community Building 💝 Emotional Branding

Obsessed 97%

The brands people obsess over made one decision early: brand isn't paint, it's the foundation.

by Emily Heyward 2020

3.96

976 ratings

🧭 Brand Strategy 🧠 Consumer Psychology 🎨 Brand Identity 👥 Community Building 💝 Emotional Branding

Romancing the Brand

by Tim Halloran • 2013

Brands are partners, not products. Principles for building devotion that outlasts any campaign.

3.76

101

🏗️ Brand Strategy 🧠 Consumer Psychology 💕 Emotional Branding 📖 Brand Storytelling 🗣️ Word Of Mouth

Romancing the Brand 97%

Brands are partners, not products. Principles for building devotion that outlasts any campaign.

by Tim Halloran 2013

3.76

101 ratings

🏗️ Brand Strategy 🧠 Consumer Psychology 💕 Emotional Branding 📖 Brand Storytelling 🗣️ Word Of Mouth

Branding that Means Business

by Matt Johnson • 2022

The psychology that turns brands into identities and the strategy for building one.

4.04

🎯 Brand Strategy 🧠 Consumer Behavior 🏷️ Brand Identity 🌍 Cultural Branding 🧪 Behavioral Economics

Branding that Means Business 96%

The psychology that turns brands into identities and the strategy for building one.

by Matt Johnson 2022

4.04

76 ratings

🎯 Brand Strategy 🧠 Consumer Behavior 🏷️ Brand Identity 🌍 Cultural Branding 🧪 Behavioral Economics

Rocket

by Michael J. Silverstein • 2015

Customer surveys do not create breakthroughs. Winning brands build advocates who sell for them.

3.37

📊 Brand Strategy 🎯 Customer Loyalty 📣 Brand Advocacy 💥 Disruptive Innovation 🧠 Consumer Psychology

Rocket 96%

Customer surveys do not create breakthroughs. Winning brands build advocates who sell for them.

by Michael J. Silverstein 2015

3.37

54 ratings

📊 Brand Strategy 🎯 Customer Loyalty 📣 Brand Advocacy 💥 Disruptive Innovation 🧠 Consumer Psychology

Fascinate

by Sally Hogshead • 2016

Your brand already has seven fascination triggers. Learn to use them before the goldfish wins.

3.89

712

📈 Brand Strategy 🧠 Marketing Psychology ⏳ Attention Economics 🎭 Archetype Frameworks ❤️ Emotional Branding

Fascinate 96%

Your brand already has seven fascination triggers. Learn to use them before the goldfish wins.

by Sally Hogshead 2016

3.89

712 ratings

📈 Brand Strategy 🧠 Marketing Psychology ⏳ Attention Economics 🎭 Archetype Frameworks ❤️ Emotional Branding

Marketing Rebellion

by Mark W. Schaefer • 2019

Your customers now control your marketing. Only the truly human companies survive.

4.20

479

🗳️ Consumer Empowerment 🗣️ Word Of Mouth ❤️ Brand Loyalty 👥 Community Building 🤝 Human-Centric Marketing

Marketing Rebellion 96%

Your customers now control your marketing. Only the truly human companies survive.

by Mark W. Schaefer 2019

4.20

479 ratings

🗳️ Consumer Empowerment 🗣️ Word Of Mouth ❤️ Brand Loyalty 👥 Community Building 🤝 Human-Centric Marketing

The Hero and the Outlaw

by Margaret Mark • 2001

The deepest brands play a role your customer already knows; here is the full cast.

4.13

947

🏛️ Brand Identity ❤️ Emotional Branding 📖 Brand Storytelling 🧠 Jungian Psychology 🏢 Corporate Culture

The Hero and the Outlaw 96%

The deepest brands play a role your customer already knows; here is the full cast.

by Margaret Mark 2001

4.13

947 ratings

🏛️ Brand Identity ❤️ Emotional Branding 📖 Brand Storytelling 🧠 Jungian Psychology 🏢 Corporate Culture

All about Them

by Bruce Turkel • 2016

Your product works. Everyone's does. Brands that win make people feel something about themselves.

3.53

🎯 Brand Strategy 👥 Customer Centricity ❤️ Emotional Branding 📍 Brand Positioning 🙋 Personal Branding

All about Them 96%

Your product works. Everyone's does. Brands that win make people feel something about themselves.

by Bruce Turkel 2016

3.53

74 ratings

🎯 Brand Strategy 👥 Customer Centricity ❤️ Emotional Branding 📍 Brand Positioning 🙋 Personal Branding

This Is Marketing

by Seth Godin • 2018

Mass appeal is a trap. Pick the smallest audience you can truly change, and earn their attention.

3.92

18k+

🤝 Ethical Marketing 🎯 Niche Audience 📖 Brand Storytelling 🗣️ Word Of Mouth 👑 Status Dynamics

This Is Marketing 96%

Mass appeal is a trap. Pick the smallest audience you can truly change, and earn their attention.

by Seth Godin 2018

3.92

18k+ ratings

🤝 Ethical Marketing 🎯 Niche Audience 📖 Brand Storytelling 🗣️ Word Of Mouth 👑 Status Dynamics

Uniqueing Your Brand

by Jeff Jochum • 2016

Imperfections create fans. How to build a brand so uniquely yours it sells itself.

4.75

🎯 Brand Strategy ⚡ Brand Differentiation 📖 Brand Storytelling 🫶 Founder Authenticity 💰 Value-Based Pricing

Uniqueing Your Brand 96%

Imperfections create fans. How to build a brand so uniquely yours it sells itself.

by Jeff Jochum 2016

4.75

4 ratings

🎯 Brand Strategy ⚡ Brand Differentiation 📖 Brand Storytelling 🫶 Founder Authenticity 💰 Value-Based Pricing

For the Culture

by Marcus Collins • 2023

Demographics tell you who someone is. Culture tells who they want to be. Only one sells.

3.99

662

🛒 Consumer Behavior 🪪 Identity Based Marketing 📜 Cultural Codes 🧑‍🤝‍🧑 Cultural Sociology 🧭 Brand Strategy

For the Culture 96%

Demographics tell you who someone is. Culture tells who they want to be. Only one sells.

by Marcus Collins 2023

3.99

662 ratings

🛒 Consumer Behavior 🪪 Identity Based Marketing 📜 Cultural Codes 🧑‍🤝‍🧑 Cultural Sociology 🧭 Brand Strategy

The 22 Immutable Laws of Branding

by Laura Ries • 1998

Twenty-two laws: own a word, kill the extensions, and let publicity earn your place.

3.88

4k+

🧭 Brand Strategy 📍 Positioning Theory 🎯 Brand Focus 📢 Publicity Strategy 💻 Digital Branding

The 22 Immutable Laws of Branding Summary

The 22 Immutable Laws of Branding 95%

Twenty-two laws: own a word, kill the extensions, and let publicity earn your place.

by Laura Ries 1998

3.88

4k+ ratings

🧭 Brand Strategy 📍 Positioning Theory 🎯 Brand Focus 📢 Publicity Strategy 💻 Digital Branding

Unthinking

by Harry Beckwith • 2011

What really makes consumers buy: the invisible forces no focus group will ever reveal.

3.46

355

🧠 Consumer Psychology 📊 Behavioral Economics 🏗️ Brand Building 📖 Brand Storytelling 👁️ Attention Economy

Unthinking 95%

What really makes consumers buy: the invisible forces no focus group will ever reveal.

by Harry Beckwith 2011

3.46

355 ratings

🧠 Consumer Psychology 📊 Behavioral Economics 🏗️ Brand Building 📖 Brand Storytelling 👁️ Attention Economy

StoryBranding 2.0

by Jim Signorelli • 2011

Customers already hold their beliefs. The brands that win simply agree, clearly and consistently.

3.95

216

🧱 Brand Strategy 📖 Brand Storytelling 🎭 Archetypal Branding 💎 Authentic Marketing 🏷️ Brand Identity

StoryBranding 2.0 95%

Customers already hold their beliefs. The brands that win simply agree, clearly and consistently.

by Jim Signorelli 2011

3.95

216 ratings

🧱 Brand Strategy 📖 Brand Storytelling 🎭 Archetypal Branding 💎 Authentic Marketing 🏷️ Brand Identity

Fanocracy

by David Meerman Scott • 2020

Most companies chase transactions. The ones that build real communities of fans never have to.

3.64

356

🏗️ Community Building 🤝 Relationship Marketing 💛 Brand Loyalty ✨ Authentic Branding 💪 Employee Empowerment

Fanocracy 95%

Most companies chase transactions. The ones that build real communities of fans never have to.

by David Meerman Scott 2020

3.64

356 ratings

🏗️ Community Building 🤝 Relationship Marketing 💛 Brand Loyalty ✨ Authentic Branding 💪 Employee Empowerment

The Origin of Brands

by Al Ries • 2005

The market doesn't converge. It branches, and every branch is a brand you can own.

3.71

436

🧱 Brand Strategy 🌱 Category Creation 📍 Brand Positioning 🏷️ Brand Naming 👑 Market Leadership

The Origin of Brands 95%

The market doesn't converge. It branches, and every branch is a brand you can own.

by Al Ries 2005

3.71

436 ratings

🧱 Brand Strategy 🌱 Category Creation 📍 Brand Positioning 🏷️ Brand Naming 👑 Market Leadership

Branding Between the Ears

by Sandeep Dayal • 2021

Ninety-five percent of choice is subconscious: how to build a brand the brain can't resist.

3.89

🧠 Brand Strategy 🧪 Consumer Psychology 🔬 Neuromarketing 🎯 Cognitive Biases 📈 Behavioral Economics

Branding Between the Ears 95%

Ninety-five percent of choice is subconscious: how to build a brand the brain can't resist.

by Sandeep Dayal 2021

3.89

38 ratings

🧠 Brand Strategy 🧪 Consumer Psychology 🔬 Neuromarketing 🎯 Cognitive Biases 📈 Behavioral Economics

What Great Brands Do

by Denise Lee Yohn • 2013

The best brands stop pursuing customers and start attracting them. They build from the inside out.

3.91

365

🎯 Brand Strategy 🏢 Corporate Culture ❤️ Emotional Branding ✨ Customer Experience 🏷️ Brand Identity

What Great Brands Do 95%

The best brands stop pursuing customers and start attracting them. They build from the inside out.

by Denise Lee Yohn 2013

3.91

365 ratings

🎯 Brand Strategy 🏢 Corporate Culture ❤️ Emotional Branding ✨ Customer Experience 🏷️ Brand Identity

How not to Plan

by APG Ltd • 2018

Most marketing rules are wrong: 66 evidence-backed ways to stop sabotaging your own growth.

4.43

405

🎯 Marketing Strategy 🏗️ Brand Building 🧠 Consumer Psychology 📈 Behavioral Economics ✨ Brand Distinctiveness

How not to Plan 95%

Most marketing rules are wrong: 66 evidence-backed ways to stop sabotaging your own growth.

by APG Ltd 2018

4.43

405 ratings

🎯 Marketing Strategy 🏗️ Brand Building 🧠 Consumer Psychology 📈 Behavioral Economics ✨ Brand Distinctiveness

The Fortune Cookie Principle

by Bernadette Jiwa • 2013

Twenty design decisions that make your brand a story worth telling and sharing.

3.88

686

🧱 Brand Building 📖 Brand Narrative 🎯 Purpose Driven 🧭 Values Alignment 💯 Authentic Branding

The Fortune Cookie Principle 95%

Twenty design decisions that make your brand a story worth telling and sharing.

by Bernadette Jiwa 2013

3.88

686 ratings

🧱 Brand Building 📖 Brand Narrative 🎯 Purpose Driven 🧭 Values Alignment 💯 Authentic Branding

Breakthrough Branding

by Catherine Kaputa • 2012

How to own a niche, be the face, and build a machine: the small-brand playbook.

3.82

🎯 Brand Strategy 🔎 Niche Marketing 👤 Personal Branding 📖 Storytelling 💻 Digital Branding

Breakthrough Branding 95%

How to own a niche, be the face, and build a machine: the small-brand playbook.

by Catherine Kaputa 2012

3.82

85 ratings

🎯 Brand Strategy 🔎 Niche Marketing 👤 Personal Branding 📖 Storytelling 💻 Digital Branding

The Brand Flip

by Marty Neumeier • 2015

The internet handed customers the controls. Most companies still haven't noticed who's driving.

4.30

673

🎯 Brand Strategy ✨ Customer Experience 🎨 Design Thinking 🧠 Consumer Psychology 👥 Community Building

The Brand Flip 95%

The internet handed customers the controls. Most companies still haven't noticed who's driving.

by Marty Neumeier 2015

4.30

673 ratings

🎯 Brand Strategy ✨ Customer Experience 🎨 Design Thinking 🧠 Consumer Psychology 👥 Community Building

Rethinking Prestige Branding

by Wolfgang Schaefer • 2013

The new luxury does not sell scarcity; it builds missions and myths that people chase.

4.05

👜 Luxury Branding 📖 Brand Storytelling 🎯 Mission-Driven Brands 🌐 Cultural Branding 🧭 Brand Authenticity

Rethinking Prestige Branding 95%

The new luxury does not sell scarcity; it builds missions and myths that people chase.

by Wolfgang Schaefer 2013

4.05

82 ratings

👜 Luxury Branding 📖 Brand Storytelling 🎯 Mission-Driven Brands 🌐 Cultural Branding 🧭 Brand Authenticity

Brand Seduction

by Daryl Weber • 2016

Brand choice is unconscious. Positioning statements are decoration. The real work happens beneath.

4.08

146

🏗️ Brand Strategy 🧠 Consumer Psychology 🧪 Neuromarketing 💙 Emotional Branding 📊 Behavioral Economics

Brand Seduction 95%

Brand choice is unconscious. Positioning statements are decoration. The real work happens beneath.

by Daryl Weber 2016

4.08

146 ratings

🏗️ Brand Strategy 🧠 Consumer Psychology 🧪 Neuromarketing 💙 Emotional Branding 📊 Behavioral Economics

Fascinate

by Sally Hogshead • 2010

Forget logic; seven hardwired instincts capture attention. Most messages hit the wrong ones.

3.78

3k+

🧠 Consumer Psychology 🏷️ Brand Identity 🧲 Neuromarketing 🗣️ Persuasion 👀 Attention Economy

Fascinate 95%

Forget logic; seven hardwired instincts capture attention. Most messages hit the wrong ones.

by Sally Hogshead 2010

3.78

3k+ ratings

🧠 Consumer Psychology 🏷️ Brand Identity 🧲 Neuromarketing 🗣️ Persuasion 👀 Attention Economy

Superfans

by Pat Flynn • 2019

Build a fan base that buys, shares, and stays: the four-stage method for creating true believers.

4.12

2k+

🧱 Audience Building 👥 Fan Communities 💎 Brand Loyalty 🏘️ Community Building 🛎️ Customer Experience

Superfans 95%

Build a fan base that buys, shares, and stays: the four-stage method for creating true believers.

by Pat Flynn 2019

4.12

2k+ ratings

🧱 Audience Building 👥 Fan Communities 💎 Brand Loyalty 🏘️ Community Building 🛎️ Customer Experience

Story Driven

by Bernadette Jiwa • 2018

Most strategy starts with the market. The best strategy starts with the mirror.

3.85

669

🧭 Brand Strategy 📖 Business Storytelling 🎯 Corporate Purpose 🤝 Authenticity In Business ⚖️ Values-Based Leadership

Story Driven 95%

Most strategy starts with the market. The best strategy starts with the mirror.

by Bernadette Jiwa 2018

3.85

669 ratings

🧭 Brand Strategy 📖 Business Storytelling 🎯 Corporate Purpose 🤝 Authenticity In Business ⚖️ Values-Based Leadership

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