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The Ultimate Marketing Plan
by Dan S. Kennedy • 1991
Stop shouting at strangers: the direct-response system for finding your buyers and multiplying them.
4.12
609
The Ultimate Marketing Plan Summary
The Ultimate Marketing Plan 97%
Stop shouting at strangers: the direct-response system for finding your buyers and multiplying them.
by Dan S. Kennedy 1991
4.12
609 ratings
How to Create Irresistible Offers
by Robert W. Bly • 2009
The overlooked lever that can lift response 10 to 900 percent: your offer, rewritten.
4.16
50
How to Create Irresistible Offers Summary
How to Create Irresistible Offers 97%
The overlooked lever that can lift response 10 to 900 percent: your offer, rewritten.
by Robert W. Bly 2009
4.16
50 ratings
Scientific Advertising
by Claude C. Hopkins • 1923
Why the best ads are not creative gambles but salesmanship measured to the penny.
4.06
4k+
Scientific Advertising Summary
Scientific Advertising 97%
Why the best ads are not creative gambles but salesmanship measured to the penny.
by Claude C. Hopkins 1923
4.06
4k+ ratings
Magnetic Marketing
by Dan S. Kennedy • 2018
A customer magnet: unrefusable offers, dogged follow-up, and retention that pays you twice.
4.20
457
Magnetic Marketing Summary
Magnetic Marketing 97%
A customer magnet: unrefusable offers, dogged follow-up, and retention that pays you twice.
by Dan S. Kennedy 2018
4.20
457 ratings
Buy Now
by Rick Cesari • 2011
Solve a customer's problem on screen, close the sale, track every dollar. Direct response playbook.
4.00
25
Buy Now Summary
Buy Now 97%
Solve a customer's problem on screen, close the sale, track every dollar. Direct response playbook.
by Rick Cesari 2011
4.00
25 ratings
No B.S. Direct Marketing
by Dan S. Kennedy • 2006
Spend a dollar, get two back: the direct-response rules for marketing that pays for itself.
4.1
740
No B.S. Direct Marketing Summary
No B.S. Direct Marketing 97%
Spend a dollar, get two back: the direct-response rules for marketing that pays for itself.
by Dan S. Kennedy 2006
4.1
740 ratings
Guerrilla Marketing
by Jay Conrad Levinson • 1984
How small businesses outperform big spenders: the low-cost system turning creativity into profit.
3.92
7k+
Guerrilla Marketing Summary
Guerrilla Marketing 97%
How small businesses outperform big spenders: the low-cost system turning creativity into profit.
by Jay Conrad Levinson 1984
3.92
7k+ ratings
Kick-Ass Copywriting Secrets of a Marketing Rebel
by John Carlton • 2002
Forget clever branding. The ads that sell explain why, paint a picture, and ask for the order.
4.40
144
Kick-Ass Copywriting Secrets of a Marketing Rebel Summary
Kick-Ass Copywriting Secrets of a Marketing Rebel 97%
Forget clever branding. The ads that sell explain why, paint a picture, and ask for the order.
by John Carlton 2002
4.40
144 ratings
My Life in Advertising and Scientific Advertising
by Claude C. Hopkins • 1923
Before creativity ruled, advertising was a science. The man who proved it gives his rules.
4.23
1k+
My Life in Advertising and Scientific Advertising Summary
My Life in Advertising and Scientific Advertising 97%
Before creativity ruled, advertising was a science. The man who proved it gives his rules.
by Claude C. Hopkins 1923
4.23
1k+ ratings
The New Email Revolution
by Robert W. Bly • 2018
Most business emails are deleted unread. The playbook for getting yours opened and read.
3.00
23
The New Email Revolution Summary
The New Email Revolution 96%
Most business emails are deleted unread. The playbook for getting yours opened and read.
by Robert W. Bly 2018
3.00
23 ratings
Almost Alchemy
by Dan S. Kennedy • 2019
Most businesses leave half their profit on the table. Where it hides, and how to claim it.
4.39
100
Almost Alchemy Summary
Almost Alchemy 96%
Most businesses leave half their profit on the table. Where it hides, and how to claim it.
by Dan S. Kennedy 2019
4.39
100 ratings
No B.S. Trust Based Marketing
by Matt Zagula • 2012
Make customers trust you before they buy, using a system that removes risk and proves results.
4.29
149
No B.S. Trust Based Marketing Summary
No B.S. Trust Based Marketing 96%
Make customers trust you before they buy, using a system that removes risk and proves results.
by Matt Zagula 2012
4.29
149 ratings
Permission Marketing
by Seth Godin • 2014
Interruption is broken. Earn consent, build trust, and turn one-time buyers into lifetime revenue.
3.91
15k+
Permission Marketing Summary
Permission Marketing 96%
Interruption is broken. Earn consent, build trust, and turn one-time buyers into lifetime revenue.
by Seth Godin 2014
3.91
15k+ ratings
The Irresistible Offer
by Mark Joyner • 2005
Three seconds to win a buyer. The offer design rules that make your product sell itself.
3.85
448
The Irresistible Offer Summary
The Irresistible Offer 96%
Three seconds to win a buyer. The offer design rules that make your product sell itself.
by Mark Joyner 2005
3.85
448 ratings
Breakthrough Advertising
by Eugene M. Schwartz • 1966
Tap a mass desire and ad dollars multiply fifty-fold. Try to create one and break even.
4.54
1k+
Breakthrough Advertising Summary
Breakthrough Advertising 96%
Tap a mass desire and ad dollars multiply fifty-fold. Try to create one and break even.
by Eugene M. Schwartz 1966
4.54
1k+ ratings
How to Write Copy That Sells
by Ray Edwards • 2016
The copywriting framework that turns browsers into buyers, no creative genius required.
4.15
1k+
How to Write Copy That Sells Summary
How to Write Copy That Sells 96%
The copywriting framework that turns browsers into buyers, no creative genius required.
by Ray Edwards 2016
4.15
1k+ ratings
Getting Everything You Can Out of All You've Got
by Jay Abraham • 2000
Most businesses chase new customers while ignoring two faster, cheaper paths to growth.
3.95
8k+
Getting Everything You Can Out of All You've Got Summary
Getting Everything You Can Out of All You've Got 96%
Most businesses chase new customers while ignoring two faster, cheaper paths to growth.
by Jay Abraham 2000
3.95
8k+ ratings
Copywriting Mastery
by Anthony Udo Ekanem • 2016
Why customers need to hear your message seven times, and the words that finally sell.
5.00
1
Copywriting Mastery Summary
Copywriting Mastery 96%
Why customers need to hear your message seven times, and the words that finally sell.
by Anthony Udo Ekanem 2016
5.00
1 ratings
DotCom Secrets
by Russell Brunson • 2011
Giving away free products can triple your customers; the system that turns each one into $66.
4.23
7k+
DotCom Secrets Summary
DotCom Secrets 96%
Giving away free products can triple your customers; the system that turns each one into $66.
by Russell Brunson 2011
4.23
7k+ ratings
Ask
by Ryan Levesque • 2015
What they don't want teaches more than what they do. One survey builds the whole funnel.
3.66
3k+
Ask Summary
Ask 96%
What they don't want teaches more than what they do. One survey builds the whole funnel.
by Ryan Levesque 2015
3.66
3k+ ratings
No B.S. Guide to Maximum Referrals and Customer Retention
by Dan S. Kennedy • 2016
Turn every customer into a referral engine: no luck, no begging, just a system that compounds.
4.13
84
No B.S. Guide to Maximum Referrals and Customer Retention Summary
No B.S. Guide to Maximum Referrals and Customer Retention 96%
Turn every customer into a referral engine: no luck, no begging, just a system that compounds.
by Dan S. Kennedy 2016
4.13
84 ratings
The Nuclear Effect
by Scott Oldford • 2020
Six systems hold up a seven-figure online business. Ignore one, and more money creates more chaos.
3.64
226
The Nuclear Effect Summary
The Nuclear Effect 96%
Six systems hold up a seven-figure online business. Ignore one, and more money creates more chaos.
by Scott Oldford 2020
3.64
226 ratings
The Robert Collier Letter Book
by Robert Collier • 1989
Mail-order mastery: the rules for building a letter that sells what a storefront can't.
4.11
371
The Robert Collier Letter Book Summary
The Robert Collier Letter Book 96%
Mail-order mastery: the rules for building a letter that sells what a storefront can't.
by Robert Collier 1989
4.11
371 ratings
Lead Magnet
by Charlie Hutton • 2013
Turn strangers into leads, leads into buyers, and buyers into repeat customers: the system.
3.00
3
Lead Magnet Summary
Lead Magnet 96%
Turn strangers into leads, leads into buyers, and buyers into repeat customers: the system.
by Charlie Hutton 2013
3.00
3 ratings
Cashvertising
by Drew Eric Whitman • 2008
Most ads fail because they sell features. Your customers are already wired to buy something else.
4.35
3k+
Cashvertising Summary
Cashvertising 96%
Most ads fail because they sell features. Your customers are already wired to buy something else.
by Drew Eric Whitman 2008
4.35
3k+ ratings
The Sticking Point Solution
by Jay Abraham • 2009
Bad economies are growth opportunities: nine ways to steal market share while rivals cut back.
4.26
213
The Sticking Point Solution Summary
The Sticking Point Solution 96%
Bad economies are growth opportunities: nine ways to steal market share while rivals cut back.
by Jay Abraham 2009
4.26
213 ratings
The Official Get Rich Guide to Information Marketing
by Dan S. Kennedy • 2007
A 12-month system to generate seven figures selling e-books, courses, and coaching online.
3.79
149
The Official Get Rich Guide to Information Marketing Summary
The Official Get Rich Guide to Information Marketing 96%
A 12-month system to generate seven figures selling e-books, courses, and coaching online.
by Dan S. Kennedy 2007
3.79
149 ratings
Changing the Channel
by Michael Masterson • 2008
Twelve channels, one system: the direct-response playbook for an $8M to $26M revenue leap.
3.75
59
Changing the Channel Summary
Changing the Channel 96%
Twelve channels, one system: the direct-response playbook for an $8M to $26M revenue leap.
by Michael Masterson 2008
3.75
59 ratings
Email Marketing Demystified
by Matthew Paulson • 2015
The $43-to-$1 channel: a system for building a list that sells on demand.
3.96
163
Email Marketing Demystified Summary
Email Marketing Demystified 96%
The $43-to-$1 channel: a system for building a list that sells on demand.
by Matthew Paulson 2015
3.96
163 ratings
No B.S. Sales Success In The New Economy
by Dan S. Kennedy • 2010
Prepare for the worst, sell to emotions, and make them chase you: the no-nonsense sales system.
4.31
153
No B.S. Sales Success In The New Economy Summary
No B.S. Sales Success In The New Economy 96%
Prepare for the worst, sell to emotions, and make them chase you: the no-nonsense sales system.
by Dan S. Kennedy 2010
4.31
153 ratings
Easy Copywriting
by Dewa Eka Prayoga • 2015
Market knowledge beats wordcraft ten to one. The Indonesian playbook for copy that sells.
4.18
172
Easy Copywriting Summary
Easy Copywriting 96%
Market knowledge beats wordcraft ten to one. The Indonesian playbook for copy that sells.
by Dewa Eka Prayoga 2015
4.18
172 ratings
Breakthrough Copywriter 2.0
by Robert C. Worstell • 2018
The Schwartz method: why market analysis beats word tricks, and how buyer awareness shapes an ad.
3.33
3
Breakthrough Copywriter 2.0 Summary
Breakthrough Copywriter 2.0 96%
The Schwartz method: why market analysis beats word tricks, and how buyer awareness shapes an ad.
by Robert C. Worstell 2018
3.33
3 ratings
Email Persuasion
by Ian Brodie • 2013
Email's 41:1 return on investment: how to build the list, earn the trust, and convert.
3.76
258
Email Persuasion Summary
Email Persuasion 96%
Email's 41:1 return on investment: how to build the list, earn the trust, and convert.
by Ian Brodie 2013
3.76
258 ratings
Copywriting Secrets
by Jim Edwards • 2019
The exact formulas that turn words into clicks and sales, no matter your audience or product.
4.32
1k+
Copywriting Secrets Summary
Copywriting Secrets 96%
The exact formulas that turn words into clicks and sales, no matter your audience or product.
by Jim Edwards 2019
4.32
1k+ ratings
Invisible Selling Machine
by Ryan Deiss • 2015
An automated email sequence that turns strangers into repeat buyers, without the daily hustle.
4.18
376
Invisible Selling Machine Summary
Invisible Selling Machine 96%
An automated email sequence that turns strangers into repeat buyers, without the daily hustle.
by Ryan Deiss 2015
4.18
376 ratings
How to Write Letters that Sell
by Christian H. Godefroy • 2016
Your headline wins or loses half your audience. The playbook for everything that follows.
4.05
21
How to Write Letters that Sell Summary
How to Write Letters that Sell 95%
Your headline wins or loses half your audience. The playbook for everything that follows.
by Christian H. Godefroy 2016
4.05
21 ratings
The Reluctant Entrepreneur
by Michael Masterson • 2012
Keep your job, start a side business, test cheaply, and let cash flow replace your salary.
3.61
174
The Reluctant Entrepreneur Summary
The Reluctant Entrepreneur 95%
Keep your job, start a side business, test cheaply, and let cash flow replace your salary.
by Michael Masterson 2012
3.61
174 ratings
The Personal MBA
by Josh Kaufman
An MBA's worth of insight, without the tuition: the mental models every business depends on.
4.16
1k+
The Personal MBA Summary
The Personal MBA 95%
An MBA's worth of insight, without the tuition: the mental models every business depends on.
by Josh Kaufman
4.16
1k+ ratings
e-Riches 2.0
by Scott Fox • 2009
Email, blogs, and social media: build an audience, earn their trust, then sell. The online playbook.
3.78
50
e-Riches 2.0 Summary
e-Riches 2.0 95%
Email, blogs, and social media: build an audience, earn their trust, then sell. The online playbook.
by Scott Fox 2009
3.78
50 ratings
Ecommerce Evolved
by Tanner Larsson • 2016
Ditch your online store. Funnels, not catalogs, turn ad spend into recurring ecommerce profit.
4.42
401
Ecommerce Evolved Summary
Ecommerce Evolved 95%
Ditch your online store. Funnels, not catalogs, turn ad spend into recurring ecommerce profit.
by Tanner Larsson 2016
4.42
401 ratings
The Brain Audit
by Sean D'Souza • 2009
Seven checks a customer's brain makes before buying, and the script for passing each.
4.46
604
The Brain Audit Summary
The Brain Audit 95%
Seven checks a customer's brain makes before buying, and the script for passing each.
by Sean D'Souza 2009
4.46
604 ratings
Marketing Made Simple
by Donald Miller • 2020
Most marketing fails by being clever instead of clear. A story-based playbook for fixing yours.
4.24
3k+
Marketing Made Simple Summary
Marketing Made Simple 95%
Most marketing fails by being clever instead of clear. A story-based playbook for fixing yours.
by Donald Miller 2020
4.24
3k+ ratings
The Architecture of Persuasion
by Michael Masterson • 2009
Every sales letter follows the same hidden structure. Learn its five parts and sell anything.
4.25
166
The Architecture of Persuasion Summary
The Architecture of Persuasion 95%
Every sales letter follows the same hidden structure. Learn its five parts and sell anything.
by Michael Masterson 2009
4.25
166 ratings
80/20 Sales and Marketing
by Perry Marshall • 2013
You stopped at the first 80/20. Inside your top 20 percent hides another richer 20 percent.
4.19
2k+
80/20 Sales and Marketing Summary
80/20 Sales and Marketing 95%
You stopped at the first 80/20. Inside your top 20 percent hides another richer 20 percent.
by Perry Marshall 2013
4.19
2k+ ratings
300 Email Marketing Tips
by Meera Kothand • 2019
300 tips to attract subscribers, automate sales, and craft subject lines that actually get opened.
4.06
323
300 Email Marketing Tips Summary
300 Email Marketing Tips 95%
300 tips to attract subscribers, automate sales, and craft subject lines that actually get opened.
by Meera Kothand 2019
4.06
323 ratings
Swim with the Sharks Without Being Eaten Alive
by Harvey MacKay • 1988
The 66-point customer profile that turns contacts into leverage, and the power of a smiling no.
3.93
6k+
Swim with the Sharks Without Being Eaten Alive Summary
Swim with the Sharks Without Being Eaten Alive 95%
The 66-point customer profile that turns contacts into leverage, and the power of a smiling no.
by Harvey MacKay 1988
3.93
6k+ ratings
The Copywriter's Guide To Getting Paid
by Roy Furr • 2015
How to land a copywriting client tomorrow: one low-risk offer, then a career built on royalties.
3.67
3
The Copywriter's Guide To Getting Paid Summary
The Copywriter's Guide To Getting Paid 95%
How to land a copywriting client tomorrow: one low-risk offer, then a career built on royalties.
by Roy Furr 2015
3.67
3 ratings
How I Made My First Million on the Internet and How You Can Too!
by Ewen Chia • 2009
Five parts power every online business. Miss one, the machine stalls. Here's the full blueprint.
3.46
102
How I Made My First Million on the Internet and How You Can Too! Summary
How I Made My First Million on the Internet and How You Can Too! 95%
Five parts power every online business. Miss one, the machine stalls. Here's the full blueprint.
by Ewen Chia 2009
3.46
102 ratings
The One-Page Content Marketing Blueprint
by P. Sharma • 2019
One page, 90 days: the content marketing system that doubles traffic, leads, and sales.
4.47
59
The One-Page Content Marketing Blueprint Summary
The One-Page Content Marketing Blueprint 95%
One page, 90 days: the content marketing system that doubles traffic, leads, and sales.
by P. Sharma 2019
4.47
59 ratings
Sticky Branding
by Jeremy Miller • 2015
Email averages $44 for every dollar. The nurture sequence that turns strangers into customers.
3.93
176
Sticky Branding Summary
Sticky Branding 95%
Email averages $44 for every dollar. The nurture sequence that turns strangers into customers.
by Jeremy Miller 2015
3.93
176 ratings
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