50 Books like Non-Obvious

This Is Strategy

by Seth Godin • 2024

The best strategies don't wrestle the system. They let the system do the work.

3.54

820

🧠 Systems Thinking 🧭 Strategic Thinking 🎯 Niche Marketing ⏳ Long-Term Thinking 🤝 Customer Empathy

This Is Strategy 97%

The best strategies don't wrestle the system. They let the system do the work.

by Seth Godin 2024

3.54

820 ratings

🧠 Systems Thinking 🧭 Strategic Thinking 🎯 Niche Marketing ⏳ Long-Term Thinking 🤝 Customer Empathy

Create the Future + The Innovation Handbook

by Jeremy Gutsche • 2020

Why smart companies miss disruption: seven predictable traps, and the culture that overcomes them.

3.93

289

🏢 Innovation Culture 🏭 Corporate Innovation 🧠 Cognitive Biases 🔮 Trend Forecasting ⚡ Disruptive Innovation

Create the Future + The Innovation Handbook Summary

Create the Future + The Innovation Handbook 97%

Why smart companies miss disruption: seven predictable traps, and the culture that overcomes them.

by Jeremy Gutsche 2020

3.93

289 ratings

🏢 Innovation Culture 🏭 Corporate Innovation 🧠 Cognitive Biases 🔮 Trend Forecasting ⚡ Disruptive Innovation

Sur/petition

by Edward de Bono • 1992

Competition keeps you alive. The real money is in building value no one else can offer.

4.01

🏢 Competitive Strategy 💎 Value Creation 💡 Creative Thinking 🔄 Systems Thinking 🧭 Strategic Innovation

Sur/petition 97%

Competition keeps you alive. The real money is in building value no one else can offer.

by Edward de Bono 1992

4.01

81 ratings

🏢 Competitive Strategy 💎 Value Creation 💡 Creative Thinking 🔄 Systems Thinking 🧭 Strategic Innovation

A New Way to Think

by Roger L. Martin • 2022

Eight pieces of management wisdom that hold you back, and what actually works instead.

4.02

580

🏢 Corporate Strategy 🏗️ Organizational Design 🌱 Organizational Culture 🧠 Strategic Thinking 🧪 Behavioral Economics

A New Way to Think 97%

Eight pieces of management wisdom that hold you back, and what actually works instead.

by Roger L. Martin 2022

4.02

580 ratings

🏢 Corporate Strategy 🏗️ Organizational Design 🌱 Organizational Culture 🧠 Strategic Thinking 🧪 Behavioral Economics

Red Thread Thinking

by Debra Kaye • 2013

Innovation isn't genius. It's connecting what you already have to what consumers won't say.

3.74

201

🔄 Innovation Strategy 🧠 Design Thinking 🔍 Consumer Research 📱 Product Design 🎨 Visual Communication

Red Thread Thinking 97%

Innovation isn't genius. It's connecting what you already have to what consumers won't say.

by Debra Kaye 2013

3.74

201 ratings

🔄 Innovation Strategy 🧠 Design Thinking 🔍 Consumer Research 📱 Product Design 🎨 Visual Communication

Disruptive Marketing

by Geoffrey Colon • 2016

The old playbook is dead. What growth hackers and data punks know about navigating the new normal.

3.49

110

🏷️ Digital Marketing 👀 Attention Economy 🪴 Growth Hacking 🎭 Hybrid Skill Sets 🧪 Lean Methodology

Disruptive Marketing 96%

The old playbook is dead. What growth hackers and data punks know about navigating the new normal.

by Geoffrey Colon 2016

3.49

110 ratings

🏷️ Digital Marketing 👀 Attention Economy 🪴 Growth Hacking 🎭 Hybrid Skill Sets 🧪 Lean Methodology

A Whole New Mind

by Daniel H. Pink • 2004

Routine brainwork is being outsourced; six human skills now command the premium.

3.92

30k+

🏢 Future Of Work 🎨 Creative Economy 🧠 Design Thinking 📖 Storytelling 🫂 Empathy

A Whole New Mind 96%

Routine brainwork is being outsourced; six human skills now command the premium.

by Daniel H. Pink 2004

3.92

30k+ ratings

🏢 Future Of Work 🎨 Creative Economy 🧠 Design Thinking 📖 Storytelling 🫂 Empathy

Non Obvious Megatrends

by Rohit Bhargava • 2020

Most people see what's obvious. The five habits and one method for seeing what comes next.

3.56

351

📈 Trend Forecasting 🔍 Pattern Recognition 👁️ Attention Economy 💚 Conscious Capitalism ⚧️ Gender Fluidity

Non Obvious Megatrends 96%

Most people see what's obvious. The five habits and one method for seeing what comes next.

by Rohit Bhargava 2020

3.56

351 ratings

📈 Trend Forecasting 🔍 Pattern Recognition 👁️ Attention Economy 💚 Conscious Capitalism ⚧️ Gender Fluidity

Paradigms

by Joel A. Barker • 1993

Your expertise can blind you: why outsiders see the next big shift while industry leaders miss it.

4.04

171

🏢 Organizational Change 💡 Innovation Management 🧠 Mental Models 🔄 Paradigm Shifts 🧩 Cognitive Biases

Paradigms 96%

Your expertise can blind you: why outsiders see the next big shift while industry leaders miss it.

by Joel A. Barker 1993

4.04

171 ratings

🏢 Organizational Change 💡 Innovation Management 🧠 Mental Models 🔄 Paradigm Shifts 🧩 Cognitive Biases

Brain Surfing

by Heather Lefevre • 2015

Marketing's top minds agree: empathy, agility, and culture beat data and planning every time.

4.16

233

🎯 Marketing Strategy 🏗️ Brand Building 🔍 Consumer Insights ⚡ Agile Strategy 🌍 Cultural Intelligence

Brain Surfing 96%

Marketing's top minds agree: empathy, agility, and culture beat data and planning every time.

by Heather Lefevre 2015

4.16

233 ratings

🎯 Marketing Strategy 🏗️ Brand Building 🔍 Consumer Insights ⚡ Agile Strategy 🌍 Cultural Intelligence

Overcrowded

by Roberto Verganti • 2016

Ideas are everywhere; meaning is scarce. Winning requires love, not just better answers.

3.83

122

💡 Innovation Strategy 🎨 Design Thinking 🧭 Purpose-Driven Business ✨ Meaning-Making 🔧 Jobs To Be Done

Overcrowded 96%

Ideas are everywhere; meaning is scarce. Winning requires love, not just better answers.

by Roberto Verganti 2016

3.83

122 ratings

💡 Innovation Strategy 🎨 Design Thinking 🧭 Purpose-Driven Business ✨ Meaning-Making 🔧 Jobs To Be Done

Insight Out

by Tina Seelig • 2015

Four stages carry an idea from imagination to impact. Skip the first, and nothing else follows.

3.78

432

🔧 Design Thinking 🔄 Innovation Frameworks 🚀 Entrepreneurial Mindset 💡 Ideation Techniques 🔍 Reframing Problems

Insight Out 96%

Four stages carry an idea from imagination to impact. Skip the first, and nothing else follows.

by Tina Seelig 2015

3.78

432 ratings

🔧 Design Thinking 🔄 Innovation Frameworks 🚀 Entrepreneurial Mindset 💡 Ideation Techniques 🔍 Reframing Problems

Flash Foresight

by Daniel Burrus • 2010

The future hides certainties in plain sight. A method for spotting them and moving first.

4.02

387

🔭 Strategic Foresight 🚀 Futurism ⚡ Technological Disruption 🪞 Reframing Problems ↔️ Contrarian Thinking

Flash Foresight 96%

The future hides certainties in plain sight. A method for spotting them and moving first.

by Daniel Burrus 2010

4.02

387 ratings

🔭 Strategic Foresight 🚀 Futurism ⚡ Technological Disruption 🪞 Reframing Problems ↔️ Contrarian Thinking

How Creativity Rules the World

by Maria Brito • 2022

Your best idea will arrive in silence, after a failure, or from someone unlike you.

3.78

251

🎨 Art And Business 💼 Creative Business 🛠️ Creative Process 🧘 Creative Solitude 💥 Embracing Failure

How Creativity Rules the World 96%

Your best idea will arrive in silence, after a failure, or from someone unlike you.

by Maria Brito 2022

3.78

251 ratings

🎨 Art And Business 💼 Creative Business 🛠️ Creative Process 🧘 Creative Solitude 💥 Embracing Failure

The Innovation Secrets of Steve Jobs

by Carmine Gallo • 2010

Jobs reduced 350 products to 10. The seven principles behind every breakthrough decision.

4.08

2k+

🧬 Innovation Principles ✨ Simplicity Design 🎯 Design Thinking 📣 Business Storytelling 💝 Customer Experience

The Innovation Secrets of Steve Jobs Summary

The Innovation Secrets of Steve Jobs 96%

Jobs reduced 350 products to 10. The seven principles behind every breakthrough decision.

by Carmine Gallo 2010

4.08

2k+ ratings

🧬 Innovation Principles ✨ Simplicity Design 🎯 Design Thinking 📣 Business Storytelling 💝 Customer Experience

Mad Genius

by Randy Gage • 2016

Artists, not managers, will own the next decade. Here is the playbook for joining them.

3.68

364

🧠 Entrepreneurial Mindset 📜 Business Manifestos 💥 Creative Disruption 🤖 Digital Disruption 📉 Failure As Feedback

Mad Genius 96%

Artists, not managers, will own the next decade. Here is the playbook for joining them.

by Randy Gage 2016

3.68

364 ratings

🧠 Entrepreneurial Mindset 📜 Business Manifestos 💥 Creative Disruption 🤖 Digital Disruption 📉 Failure As Feedback

Manage Your Day-to-Day

by Jocelyn K. Glei • 2013

Reclaim your best creative hours from email and distraction with one rule that puts the work first.

3.98

28k+

🎨 Creative Workflow 🔕 Attention Management 🔄 Habit Design 📵 Digital Minimalism 🚧 Creative Constraints

Manage Your Day-to-Day 96%

Reclaim your best creative hours from email and distraction with one rule that puts the work first.

by Jocelyn K. Glei 2013

3.98

28k+ ratings

🎨 Creative Workflow 🔕 Attention Management 🔄 Habit Design 📵 Digital Minimalism 🚧 Creative Constraints

The Creativity Leap

by Natalie Nixon • 2020

You're not uncreative. You just haven't been trained to toggle between curiosity and discipline.

3.75

153

💡 Design Thinking 🎨 Creativity At Work 🎭 Improv In Business 🔮 Intuition At Work ❓ Inquiry Cultures

The Creativity Leap 96%

You're not uncreative. You just haven't been trained to toggle between curiosity and discipline.

by Natalie Nixon 2020

3.75

153 ratings

💡 Design Thinking 🎨 Creativity At Work 🎭 Improv In Business 🔮 Intuition At Work ❓ Inquiry Cultures

Disrupt You!

by Jay Samit • 2015

Reinvent yourself, spot opportunities others miss, and fund your vision without your own capital.

4.10

2k+

💥 Disruptive Innovation 📈 Intrapreneurship 📛 Personal Branding 🔄 Pivoting 👥 Crowdsourcing

Disrupt You! 96%

Reinvent yourself, spot opportunities others miss, and fund your vision without your own capital.

by Jay Samit 2015

4.10

2k+ ratings

💥 Disruptive Innovation 📈 Intrapreneurship 📛 Personal Branding 🔄 Pivoting 👥 Crowdsourcing

The Idea Hunter

by Andy Boynton • 2011

Curiosity, observation, and rapid prototyping: a daily system for finding ideas anywhere.

3.77

585

🧱 Systematic Creativity 🔍 Curiosity Cultivation 👁️ Observation Skills 🛠️ Prototyping 📆 Daily Practice

The Idea Hunter 96%

Curiosity, observation, and rapid prototyping: a daily system for finding ideas anywhere.

by Andy Boynton 2011

3.77

585 ratings

🧱 Systematic Creativity 🔍 Curiosity Cultivation 👁️ Observation Skills 🛠️ Prototyping 📆 Daily Practice

The Creative Mindset

by Jeff Degraff • 2020

Six skills that unlock creativity, drawn from thirty years inside innovation labs.

3.75

122

💡 Innovation Methods 🧩 Design Thinking 🔗 Analogical Thinking 📖 Storytelling For Business 🧠 Structured Brainstorming

The Creative Mindset 96%

Six skills that unlock creativity, drawn from thirty years inside innovation labs.

by Jeff Degraff 2020

3.75

122 ratings

💡 Innovation Methods 🧩 Design Thinking 🔗 Analogical Thinking 📖 Storytelling For Business 🧠 Structured Brainstorming

Leap

by Howard Yu • 2018

The rule that doomed Steinway and saved P&G: abandon your core expertise before it traps you.

3.60

173

📊 Corporate Strategy 🌀 Knowledge Lifecycle 💥 Creative Destruction 🔄 Continuous Reinvention 🤖 Ai Automation

Leap 96%

The rule that doomed Steinway and saved P&G: abandon your core expertise before it traps you.

by Howard Yu 2018

3.60

173 ratings

📊 Corporate Strategy 🌀 Knowledge Lifecycle 💥 Creative Destruction 🔄 Continuous Reinvention 🤖 Ai Automation

Design Driven Innovation

by Roberto Verganti • 2009

User research cannot reveal the next breakthrough. Radical innovation is a proposal, not a response.

4.00

498

🧠 Innovation Strategy 🎨 Design Management ⚡ Radical Innovation 🔧 Product Development ♟️ Competitive Strategy

Design Driven Innovation 96%

User research cannot reveal the next breakthrough. Radical innovation is a proposal, not a response.

by Roberto Verganti 2009

4.00

498 ratings

🧠 Innovation Strategy 🎨 Design Management ⚡ Radical Innovation 🔧 Product Development ♟️ Competitive Strategy

Creativity Rules

by Tina Seelig • 2017

Most ideas die between imagination and launch. A four-part cycle fixes that.

3.64

421

🧠 Design Thinking 🔧 Innovation Frameworks ⚙️ Idea Execution 🔄 Problem Reframing 🧪 Experimentation

Creativity Rules 96%

Most ideas die between imagination and launch. A four-part cycle fixes that.

by Tina Seelig 2017

3.64

421 ratings

🧠 Design Thinking 🔧 Innovation Frameworks ⚙️ Idea Execution 🔄 Problem Reframing 🧪 Experimentation

Art of the Long View, The

by Peter Schwartz • 1991

Predicting the future is a fool's game. The smart money rehearses it instead.

3.80

924

📋 Strategic Planning 🔮 Scenario Planning 🔭 Futures Thinking 🌫️ Uncertainty Management 📖 Narrative Strategy

Art of the Long View, The 95%

Predicting the future is a fool's game. The smart money rehearses it instead.

by Peter Schwartz 1991

3.80

924 ratings

📋 Strategic Planning 🔮 Scenario Planning 🔭 Futures Thinking 🌫️ Uncertainty Management 📖 Narrative Strategy

Uncharted

by Margaret Heffernan • 2020

Why the best leaders swap predictions for experiments, scenarios, and collective preparation.

3.64

458

📋 Scenario Planning 🧪 Experimentation Culture 🏛️ Long-Term Thinking 🧠 Cognitive Biases 👥 Collective Intelligence

Uncharted 95%

Why the best leaders swap predictions for experiments, scenarios, and collective preparation.

by Margaret Heffernan 2020

3.64

458 ratings

📋 Scenario Planning 🧪 Experimentation Culture 🏛️ Long-Term Thinking 🧠 Cognitive Biases 👥 Collective Intelligence

Imaginable

by Jane McGonigal • 2022

Train your brain to see the future: exercises from a futurist that turn anxiety into agency.

4.08

1k+

🧭 Futures Thinking 📊 Strategic Foresight 🧠 Cognitive Biases 🎯 Imagination Exercises 💡 Empathy Practice

Imaginable 95%

Train your brain to see the future: exercises from a futurist that turn anxiety into agency.

by Jane McGonigal 2022

4.08

1k+ ratings

🧭 Futures Thinking 📊 Strategic Foresight 🧠 Cognitive Biases 🎯 Imagination Exercises 💡 Empathy Practice

Paid Attention

by Faris Yakob • 2015

Brands used to buy attention. Now they must earn it with myth, emotion, and ideas people share.

3.86

224

📢 Advertising Strategy 🏗️ Brand Building ⏳ Attention Economics 🧠 Behavioral Economics 🛒 Consumer Psychology

Paid Attention 95%

Brands used to buy attention. Now they must earn it with myth, emotion, and ideas people share.

by Faris Yakob 2015

3.86

224 ratings

📢 Advertising Strategy 🏗️ Brand Building ⏳ Attention Economics 🧠 Behavioral Economics 🛒 Consumer Psychology

Quantum Marketing

by Raja Rajamannar • 2021

The marketing playbook died. A CMO's replacement runs on AI, brain science, and sensory design.

3.70

372

📊 Marketing Strategy 💻 Digital Transformation 🧠 Behavioral Economics 🧬 Neuromarketing 🏗️ Brand Building

Quantum Marketing 95%

The marketing playbook died. A CMO's replacement runs on AI, brain science, and sensory design.

by Raja Rajamannar 2021

3.70

372 ratings

📊 Marketing Strategy 💻 Digital Transformation 🧠 Behavioral Economics 🧬 Neuromarketing 🏗️ Brand Building

Fascinate

by Sally Hogshead • 2016

Your brand already has seven fascination triggers. Learn to use them before the goldfish wins.

3.89

712

📈 Brand Strategy 🧠 Marketing Psychology ⏳ Attention Economics 🎭 Archetype Frameworks ❤️ Emotional Branding

Fascinate 95%

Your brand already has seven fascination triggers. Learn to use them before the goldfish wins.

by Sally Hogshead 2016

3.89

712 ratings

📈 Brand Strategy 🧠 Marketing Psychology ⏳ Attention Economics 🎭 Archetype Frameworks ❤️ Emotional Branding

Smartcuts

by Shane Snow • 2014

The ladder is slow. The people who accelerate success move sideways, not up.

3.88

7k+

💡 Lateral Thinking 🔁 Rapid Feedback 🏗️ Platform Leverage 🚀 Moonshot Thinking 🪶 Simplicity In Innovation

Smartcuts 95%

The ladder is slow. The people who accelerate success move sideways, not up.

by Shane Snow 2014

3.88

7k+ ratings

💡 Lateral Thinking 🔁 Rapid Feedback 🏗️ Platform Leverage 🚀 Moonshot Thinking 🪶 Simplicity In Innovation

Hunch

by Bernadette Jiwa • 2017

Breakthrough ideas start with noticing what others overlook, and that is a skill you can train.

3.51

490

🎨 Design Thinking 💡 Everyday Innovation 👀 Opportunity Spotting 🔄 Iterative Development 🌱 Growth Mindset

Hunch 95%

Breakthrough ideas start with noticing what others overlook, and that is a skill you can train.

by Bernadette Jiwa 2017

3.51

490 ratings

🎨 Design Thinking 💡 Everyday Innovation 👀 Opportunity Spotting 🔄 Iterative Development 🌱 Growth Mindset

The Ten Faces of Innovation

by Tom Kelley • 2005

When every new idea gets shot down, ten specific roles can rescue innovation.

3.98

5k+

💡 Design Thinking 🏢 Innovation Management 🔧 Rapid Prototyping ❤️ Customer Empathy 🤝 Creative Collaboration

The Ten Faces of Innovation 95%

When every new idea gets shot down, ten specific roles can rescue innovation.

by Tom Kelley 2005

3.98

5k+ ratings

💡 Design Thinking 🏢 Innovation Management 🔧 Rapid Prototyping ❤️ Customer Empathy 🤝 Creative Collaboration

The Digital Transformation Playbook

by David L. Rogers • 2016

Five outdated assumptions that derail digital transformation before any technology gets installed.

4.09

898

🖥️ Digital Strategy 🔄 Business Transformation 🏗️ Platform Economics 📊 Data Strategy 🔬 Lean Methodology

The Digital Transformation Playbook Summary

The Digital Transformation Playbook 95%

Five outdated assumptions that derail digital transformation before any technology gets installed.

by David L. Rogers 2016

4.09

898 ratings

🖥️ Digital Strategy 🔄 Business Transformation 🏗️ Platform Economics 📊 Data Strategy 🔬 Lean Methodology

What's Your Problem?

by Thomas Wedell-Wedellsborg • 2020

Your problem-solving instinct is your biggest obstacle. A method for seeing the real problem first.

4.23

669

🖼️ Problem Framing 🎨 Design Thinking 🧠 Cognitive Biases ⚖️ Decision Making 🗺️ Mental Models

What's Your Problem? 95%

Your problem-solving instinct is your biggest obstacle. A method for seeing the real problem first.

by Thomas Wedell-Wedellsborg 2020

4.23

669 ratings

🖼️ Problem Framing 🎨 Design Thinking 🧠 Cognitive Biases ⚖️ Decision Making 🗺️ Mental Models

The Innovator's DNA

by Jeffrey H. Dyer • 2011

One twin study says creativity is 70 percent learned. The five skills that change the odds.

3.97

5k+

🧪 Innovation Practice 🏢 Corporate Innovation 🧠 Creative Behaviors ⚡ Disruptive Innovation 🎨 Design Thinking

The Innovator's DNA 95%

One twin study says creativity is 70 percent learned. The five skills that change the odds.

by Jeffrey H. Dyer 2011

3.97

5k+ ratings

🧪 Innovation Practice 🏢 Corporate Innovation 🧠 Creative Behaviors ⚡ Disruptive Innovation 🎨 Design Thinking

Creating Great Choices

by Jennifer Riel • 2017

Decisions force you to pick a side. How to build a third answer that beats both.

4.04

446

🧩 Decision Frameworks ↔️ Both And Thinking 🧠 Mental Models 🎨 Design Thinking 📊 Corporate Strategy

Creating Great Choices 95%

Decisions force you to pick a side. How to build a third answer that beats both.

by Jennifer Riel 2017

4.04

446 ratings

🧩 Decision Frameworks ↔️ Both And Thinking 🧠 Mental Models 🎨 Design Thinking 📊 Corporate Strategy

From Poop To Gold

by Chris Jones • 2018

The agency behind viral toilet humor reveals its real secret: culture, not creative genius.

3.85

156

🎨 Creative Culture 📈 Viral Marketing 📖 Brand Storytelling 🎯 Advertising Creative 👥 Hiring For Fit

From Poop To Gold 95%

The agency behind viral toilet humor reveals its real secret: culture, not creative genius.

by Chris Jones 2018

3.85

156 ratings

🎨 Creative Culture 📈 Viral Marketing 📖 Brand Storytelling 🎯 Advertising Creative 👥 Hiring For Fit

The Medici Effect

by Frans Johansson • 2004

Break down the walls between fields: your idea pool explodes from 2,400 to 5.76 million.

3.92

3k+

🤝 Cross-Disciplinary Teams 🧩 Combinatorial Innovation 💡 Lateral Thinking 🔄 Learning From Failure ⚠️ Risk Taking

The Medici Effect 95%

Break down the walls between fields: your idea pool explodes from 2,400 to 5.76 million.

by Frans Johansson 2004

3.92

3k+ ratings

🤝 Cross-Disciplinary Teams 🧩 Combinatorial Innovation 💡 Lateral Thinking 🔄 Learning From Failure ⚠️ Risk Taking

Ideaflow

by Jeremy Utley • 2022

Every winner hides behind 1,999 failures. A daily quota and rapid-test pipeline for closing the gap.

4.08

410

💡 Idea Generation 🎨 Design Thinking 🏗️ Innovation Strategy ⚡ Rapid Experimentation 🧠 Creative Habits

Ideaflow 95%

Every winner hides behind 1,999 failures. A daily quota and rapid-test pipeline for closing the gap.

by Jeremy Utley 2022

4.08

410 ratings

💡 Idea Generation 🎨 Design Thinking 🏗️ Innovation Strategy ⚡ Rapid Experimentation 🧠 Creative Habits

Think Like a Rocket Scientist

by Ozan Varol • 2020

Nine rocket-science rules that turn uncertainty, failure, and impossible goals into your advantage.

4.17

5k+

🚀 Innovation Strategy 🧠 Mental Models 🧩 Cognitive Biases 🌟 Audacious Goals 🔬 Scientific Method

Think Like a Rocket Scientist 95%

Nine rocket-science rules that turn uncertainty, failure, and impossible goals into your advantage.

by Ozan Varol 2020

4.17

5k+ ratings

🚀 Innovation Strategy 🧠 Mental Models 🧩 Cognitive Biases 🌟 Audacious Goals 🔬 Scientific Method

Opportunity

by Eben Pagan • 2018

Opportunity isn't luck. It's a skill you can learn, and this book installs the operating system.

3.99

121

🔍 Opportunity Recognition 💻 Digital Entrepreneurship 🧠 Mental Models 🧘 Emotional Regulation 🕸️ Network Building

Opportunity 95%

Opportunity isn't luck. It's a skill you can learn, and this book installs the operating system.

by Eben Pagan 2018

3.99

121 ratings

🔍 Opportunity Recognition 💻 Digital Entrepreneurship 🧠 Mental Models 🧘 Emotional Regulation 🕸️ Network Building

Unthinking

by Harry Beckwith • 2011

What really makes consumers buy: the invisible forces no focus group will ever reveal.

3.46

355

🧠 Consumer Psychology 📊 Behavioral Economics 🏗️ Brand Building 📖 Brand Storytelling 👁️ Attention Economy

Unthinking 95%

What really makes consumers buy: the invisible forces no focus group will ever reveal.

by Harry Beckwith 2011

3.46

355 ratings

🧠 Consumer Psychology 📊 Behavioral Economics 🏗️ Brand Building 📖 Brand Storytelling 👁️ Attention Economy

Making Ideas Happen

by Scott Belsky • 2010

The reason creatives don't finish projects isn't talent or ideas; it's the lack of a workflow.

4.10

29k+

📋 Task Management 🎨 Design Thinking 🧑‍🎨 Creative Professionals 🧠 Emotional Intelligence 🤝 Team Dynamics

Making Ideas Happen 95%

The reason creatives don't finish projects isn't talent or ideas; it's the lack of a workflow.

by Scott Belsky 2010

4.10

29k+ ratings

📋 Task Management 🎨 Design Thinking 🧑‍🎨 Creative Professionals 🧠 Emotional Intelligence 🤝 Team Dynamics

The Opposable Mind

by Roger L. Martin • 2007

The best leaders refuse to choose between opposites. They build a third answer that beats both.

3.76

1k+

🤹 Paradox Management 🌀 Systems Thinking 🧭 Strategic Thinking 🧠 Mental Models 🔍 Cognitive Biases

The Opposable Mind 95%

The best leaders refuse to choose between opposites. They build a third answer that beats both.

by Roger L. Martin 2007

3.76

1k+ ratings

🤹 Paradox Management 🌀 Systems Thinking 🧭 Strategic Thinking 🧠 Mental Models 🔍 Cognitive Biases

One Plus One Equals Three

by Dave Trott • 2015

From an ad legend: reframe anything, use disaster as fuel, and sell ideas that stick.

4.19

2k+

📢 Advertising Lessons 💡 Lateral Thinking 🏗️ Brand Building 🗣️ Persuasion 🎨 Creative Process

One Plus One Equals Three 95%

From an ad legend: reframe anything, use disaster as fuel, and sell ideas that stick.

by Dave Trott 2015

4.19

2k+ ratings

📢 Advertising Lessons 💡 Lateral Thinking 🏗️ Brand Building 🗣️ Persuasion 🎨 Creative Process

Design Your Thinking

by Pavan Soni • 2020

A five-stage system that treats creative problem-solving as a repeatable skill, not a rare gift.

4.62

283

🧠 Design Thinking 💡 Creative Problem-Solving ⚡ Rapid Prototyping ❤️ Empathy In Business 📉 Failure Culture

Design Your Thinking 95%

A five-stage system that treats creative problem-solving as a repeatable skill, not a rare gift.

by Pavan Soni 2020

4.62

283 ratings

🧠 Design Thinking 💡 Creative Problem-Solving ⚡ Rapid Prototyping ❤️ Empathy In Business 📉 Failure Culture

Design a Better Business

by Patrick van der Pijl • 2016

Replace business plans with business experiments: the visual toolkit for strategy and innovation.

4.14

318

🧠 Design Thinking 💼 Business Model Innovation 👁️ Visual Thinking 🛠️ Rapid Prototyping 💗 Customer Empathy

Design a Better Business 95%

Replace business plans with business experiments: the visual toolkit for strategy and innovation.

by Patrick van der Pijl 2016

4.14

318 ratings

🧠 Design Thinking 💼 Business Model Innovation 👁️ Visual Thinking 🛠️ Rapid Prototyping 💗 Customer Empathy

Applied Empathy

by Michael Ventura • 2018

Empathy structured for business: frameworks that surface hidden opportunities and align your team.

3.66

329

🏢 Organizational Leadership 🎨 Design Thinking 🧠 Emotional Intelligence 🪞 Self-Awareness 🏛️ Organizational Culture

Applied Empathy 95%

Empathy structured for business: frameworks that surface hidden opportunities and align your team.

by Michael Ventura 2018

3.66

329 ratings

🏢 Organizational Leadership 🎨 Design Thinking 🧠 Emotional Intelligence 🪞 Self-Awareness 🏛️ Organizational Culture

The Creative Thinking Handbook

by Chris Griffiths • 2019

A step-by-step system for solving business problems creatively, on demand and on deadline.

3.79

163

🧩 Creative Problem Solving 💡 Business Innovation 🧱 Structured Creativity 🔄 Creative Process ⚠️ Thinking Traps

The Creative Thinking Handbook 95%

A step-by-step system for solving business problems creatively, on demand and on deadline.

by Chris Griffiths 2019

3.79

163 ratings

🧩 Creative Problem Solving 💡 Business Innovation 🧱 Structured Creativity 🔄 Creative Process ⚠️ Thinking Traps

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Highly recommended!! Fantastic service. Perfect for those that want a little more than a teaser but not all the intricate details of a full audio book.

— Greg M