26 Books like Hypnotic Writing

Copywriting Mastery

by Anthony Udo Ekanem • 2016

Why customers need to hear your message seven times, and the words that finally sell.

5.00

🖋️ Online Copywriting ✍️ Persuasive Writing 📊 Digital Marketing 🧠 Marketing Psychology 🗣️ Neurolinguistic Programming

Copywriting Mastery 97%

Why customers need to hear your message seven times, and the words that finally sell.

by Anthony Udo Ekanem 2016

5.00

1 ratings

🖋️ Online Copywriting ✍️ Persuasive Writing 📊 Digital Marketing 🧠 Marketing Psychology 🗣️ Neurolinguistic Programming

Persuasive Copywriting

by Andy Maslen • 2015

Why flattery, secrets, and stories sell harder than features: a copywriter's psychological toolkit.

4.13

143

✍️ Copywriting 🧠 Marketing Psychology 💓 Emotional Persuasion 📖 Business Storytelling 🏛️ Rhetoric

Persuasive Copywriting 97%

Why flattery, secrets, and stories sell harder than features: a copywriter's psychological toolkit.

by Andy Maslen 2015

4.13

143 ratings

✍️ Copywriting 🧠 Marketing Psychology 💓 Emotional Persuasion 📖 Business Storytelling 🏛️ Rhetoric

How to Write Letters that Sell

by Christian H. Godefroy • 2016

Your headline wins or loses half your audience. The playbook for everything that follows.

4.05

🖊️ Copywriting 📬 Direct Response ✍️ Persuasive Writing 🧠 Sales Psychology 📰 Headline Writing

How to Write Letters that Sell 97%

Your headline wins or loses half your audience. The playbook for everything that follows.

by Christian H. Godefroy 2016

4.05

21 ratings

🖊️ Copywriting 📬 Direct Response ✍️ Persuasive Writing 🧠 Sales Psychology 📰 Headline Writing

Copywriting Secrets

by Jim Edwards • 2019

The exact formulas that turn words into clicks and sales, no matter your audience or product.

4.32

1k+

🖊️ Sales Copywriting 📈 Conversion Optimization ✍️ Persuasive Writing 🗞️ Headline Formulas 🧠 Customer Psychology

Copywriting Secrets 97%

The exact formulas that turn words into clicks and sales, no matter your audience or product.

by Jim Edwards 2019

4.32

1k+ ratings

🖊️ Sales Copywriting 📈 Conversion Optimization ✍️ Persuasive Writing 🗞️ Headline Formulas 🧠 Customer Psychology

Kick-Ass Copywriting Secrets of a Marketing Rebel

by John Carlton • 2002

Forget clever branding. The ads that sell explain why, paint a picture, and ask for the order.

4.40

144

🖋️ Copywriting 📬 Direct Response 🧠 Consumer Psychology 🗣️ Persuasion 💡 Information Products

Kick-Ass Copywriting Secrets of a Marketing Rebel Summary

Kick-Ass Copywriting Secrets of a Marketing Rebel 96%

Forget clever branding. The ads that sell explain why, paint a picture, and ask for the order.

by John Carlton 2002

4.40

144 ratings

🖋️ Copywriting 📬 Direct Response 🧠 Consumer Psychology 🗣️ Persuasion 💡 Information Products

The Halbert Copywriting Method Part III

by Bond Halbert • 2016

The editing craft: how to shear off every word that gives a reader permission to leave.

4.34

149

🧑‍💻 Copywriting 📬 Direct-Response Marketing ✂️ Editing Techniques 👁️ Readability 🎣 Psychological Triggers

The Halbert Copywriting Method Part III Summary

The Halbert Copywriting Method Part III 96%

The editing craft: how to shear off every word that gives a reader permission to leave.

by Bond Halbert 2016

4.34

149 ratings

🧑‍💻 Copywriting 📬 Direct-Response Marketing ✂️ Editing Techniques 👁️ Readability 🎣 Psychological Triggers

How To

by Steve Harrison • 2016

Five steps from attention to action, and the headline principle that earns the first sentence.

4.20

176

✍️ Copywriting 🧠 Persuasive Writing 📢 Advertising 📬 Direct Response 📰 Headline Writing

How To 96%

Five steps from attention to action, and the headline principle that earns the first sentence.

by Steve Harrison 2016

4.20

176 ratings

✍️ Copywriting 🧠 Persuasive Writing 📢 Advertising 📬 Direct Response 📰 Headline Writing

The Architecture of Persuasion

by Michael Masterson • 2009

Every sales letter follows the same hidden structure. Learn its five parts and sell anything.

4.25

166

🖋️ Copywriting 📬 Direct Marketing 💓 Emotional Persuasion 🧠 Reader Psychology 🏗️ Argument Structure

The Architecture of Persuasion 96%

Every sales letter follows the same hidden structure. Learn its five parts and sell anything.

by Michael Masterson 2009

4.25

166 ratings

🖋️ Copywriting 📬 Direct Marketing 💓 Emotional Persuasion 🧠 Reader Psychology 🏗️ Argument Structure

The Adweek Copywriting Handbook

by Joseph Sugarman • 2006

Your first sentence must earn the second. Here's how to build copy readers can't stop reading.

4.14

2k+

📢 Advertising Copy 🧠 Consumer Psychology ✍️ Persuasive Writing 📖 Reader Engagement 🎯 Direct Response Marketing

The Adweek Copywriting Handbook 96%

Your first sentence must earn the second. Here's how to build copy readers can't stop reading.

by Joseph Sugarman 2006

4.14

2k+ ratings

📢 Advertising Copy 🧠 Consumer Psychology ✍️ Persuasive Writing 📖 Reader Engagement 🎯 Direct Response Marketing

Breakthrough Copywriter 2.0

by Robert C. Worstell • 2018

The Schwartz method: why market analysis beats word tricks, and how buyer awareness shapes an ad.

3.33

🖊️ Copywriting 📬 Direct Response 🧠 Consumer Psychology ✍️ Headline Writing 💬 Persuasion

Breakthrough Copywriter 2.0 96%

The Schwartz method: why market analysis beats word tricks, and how buyer awareness shapes an ad.

by Robert C. Worstell 2018

3.33

3 ratings

🖊️ Copywriting 📬 Direct Response 🧠 Consumer Psychology ✍️ Headline Writing 💬 Persuasion

How to Write Copy That Sells

by Ray Edwards • 2016

The copywriting framework that turns browsers into buyers, no creative genius required.

4.15

1k+

✍️ Copywriting 📬 Direct-Response Marketing 🧠 Marketing Psychology 📧 Email Marketing 🚀 Product Launches

How to Write Copy That Sells 96%

The copywriting framework that turns browsers into buyers, no creative genius required.

by Ray Edwards 2016

4.15

1k+ ratings

✍️ Copywriting 📬 Direct-Response Marketing 🧠 Marketing Psychology 📧 Email Marketing 🚀 Product Launches

The Art of the Click

by Glenn Fisher • 2018

Four rules for headlines, four steps for the pitch, why narratives beat features every time.

3.99

📬 Direct Response 🖊️ Sales Copywriting 📰 Headline Writing 🧠 Reader Psychology 📖 Storytelling In Business

The Art of the Click 96%

Four rules for headlines, four steps for the pitch, why narratives beat features every time.

by Glenn Fisher 2018

3.99

89 ratings

📬 Direct Response 🖊️ Sales Copywriting 📰 Headline Writing 🧠 Reader Psychology 📖 Storytelling In Business

Cashvertising

by Drew Eric Whitman • 2008

Most ads fail because they sell features. Your customers are already wired to buy something else.

4.35

3k+

🖋️ Advertising Copywriting 🧠 Marketing Psychology 📬 Direct Response Marketing 💰 Sales Psychology 📊 Behavioral Economics

Cashvertising 96%

Most ads fail because they sell features. Your customers are already wired to buy something else.

by Drew Eric Whitman 2008

4.35

3k+ ratings

🖋️ Advertising Copywriting 🧠 Marketing Psychology 📬 Direct Response Marketing 💰 Sales Psychology 📊 Behavioral Economics

The Halbert Copywriting Method Part III

by Bond Halbert • 2016

Four editing passes that make buyers read every word of every ad.

4.15

📝 Copywriting 📬 Direct Response Marketing 🗣️ Persuasive Writing 🪝 Attention Hooks ✂️ Self-Editing

The Halbert Copywriting Method Part III 96%

Four editing passes that make buyers read every word of every ad.

by Bond Halbert 2016

4.15

27 ratings

📝 Copywriting 📬 Direct Response Marketing 🗣️ Persuasive Writing 🪝 Attention Hooks ✂️ Self-Editing

The Irresistible Offer

by Mark Joyner • 2005

Three seconds to win a buyer. The offer design rules that make your product sell itself.

3.85

448

🎯 Marketing Strategy 🧠 Sales Psychology 🗣️ Persuasion Techniques 💬 Marketing Messaging 📦 Offer Design

The Irresistible Offer 95%

Three seconds to win a buyer. The offer design rules that make your product sell itself.

by Mark Joyner 2005

3.85

448 ratings

🎯 Marketing Strategy 🧠 Sales Psychology 🗣️ Persuasion Techniques 💬 Marketing Messaging 📦 Offer Design

Easy Copywriting

by Dewa Eka Prayoga • 2015

Market knowledge beats wordcraft ten to one. The Indonesian playbook for copy that sells.

4.18

172

✍️ Copywriting Fundamentals 📬 Direct Response Marketing 🇮🇩 Indonesian Business 🧠 Persuasion Techniques 📰 Headline Writing

Easy Copywriting 95%

Market knowledge beats wordcraft ten to one. The Indonesian playbook for copy that sells.

by Dewa Eka Prayoga 2015

4.18

172 ratings

✍️ Copywriting Fundamentals 📬 Direct Response Marketing 🇮🇩 Indonesian Business 🧠 Persuasion Techniques 📰 Headline Writing

The Storytelling Edge

by Shane Snow • 2018

Oxytocin is the reason stories sell. The craft and system for using it deliberately.

3.42

346

🎯 Strategic Storytelling 📣 Content Marketing 🧠 Neuromarketing 👥 Audience Building 🗺️ Content Strategy

The Storytelling Edge 95%

Oxytocin is the reason stories sell. The craft and system for using it deliberately.

by Shane Snow 2018

3.42

346 ratings

🎯 Strategic Storytelling 📣 Content Marketing 🧠 Neuromarketing 👥 Audience Building 🗺️ Content Strategy

Web Copy That Sells

by Maria Veloso • 2004

Most websites convert half a percent to five. The copy system that changes the math.

3.81

324

💻 Web Copywriting 📬 Direct Response Copywriting 🧠 Sales Psychology 📈 Conversion Optimization ✉️ Email Marketing

Web Copy That Sells 95%

Most websites convert half a percent to five. The copy system that changes the math.

by Maria Veloso 2004

3.81

324 ratings

💻 Web Copywriting 📬 Direct Response Copywriting 🧠 Sales Psychology 📈 Conversion Optimization ✉️ Email Marketing

The Robert Collier Letter Book

by Robert Collier • 1989

Mail-order mastery: the rules for building a letter that sells what a storefront can't.

4.11

371

✍️ Copywriting 📬 Direct Mail Marketing 🧠 Consumer Psychology ❤️ Emotional Appeals 🕰️ Classic Advertising

The Robert Collier Letter Book 95%

Mail-order mastery: the rules for building a letter that sells what a storefront can't.

by Robert Collier 1989

4.11

371 ratings

✍️ Copywriting 📬 Direct Mail Marketing 🧠 Consumer Psychology ❤️ Emotional Appeals 🕰️ Classic Advertising

How to Write a Good Advertisement

by Victor O. Schwab • 1980

Desires that open wallets, proof that seals trust, and the ask that closes the sale.

4.21

521

✍️ Copywriting 📜 Classic Advertising 🖋️ Headline Writing 🔬 Split Testing 🧠 Persuasion Psychology

How to Write a Good Advertisement Summary

How to Write a Good Advertisement 95%

Desires that open wallets, proof that seals trust, and the ask that closes the sale.

by Victor O. Schwab 1980

4.21

521 ratings

✍️ Copywriting 📜 Classic Advertising 🖋️ Headline Writing 🔬 Split Testing 🧠 Persuasion Psychology

Breakthrough Advertising

by Eugene M. Schwartz • 1966

Tap a mass desire and ad dollars multiply fifty-fold. Try to create one and break even.

4.54

1k+

✍️ Copywriting 📋 Advertising Strategy 📬 Direct Response 🧠 Marketing Psychology 🛡️ Objection Handling

Breakthrough Advertising 95%

Tap a mass desire and ad dollars multiply fifty-fold. Try to create one and break even.

by Eugene M. Schwartz 1966

4.54

1k+ ratings

✍️ Copywriting 📋 Advertising Strategy 📬 Direct Response 🧠 Marketing Psychology 🛡️ Objection Handling

The Brain Audit

by Sean D'Souza • 2009

Seven checks a customer's brain makes before buying, and the script for passing each.

4.46

604

🧠 Marketing Psychology ❓ Problem-First Messaging 🚧 Customer Objections 👥 Social Proof 🛡️ Risk Reversal

The Brain Audit 95%

Seven checks a customer's brain makes before buying, and the script for passing each.

by Sean D'Souza 2009

4.46

604 ratings

🧠 Marketing Psychology ❓ Problem-First Messaging 🚧 Customer Objections 👥 Social Proof 🛡️ Risk Reversal

Story or Die

by Lisa Cron • 2021

Facts don't change minds. Story does, because your brain treats narrative as survival intel.

4.09

334

🎯 Persuasive Storytelling 📢 Brand Storytelling 🧠 Neuroscience Of Story 🐒 Evolutionary Psychology ❤️ Emotional Persuasion

Story or Die 95%

Facts don't change minds. Story does, because your brain treats narrative as survival intel.

by Lisa Cron 2021

4.09

334 ratings

🎯 Persuasive Storytelling 📢 Brand Storytelling 🧠 Neuroscience Of Story 🐒 Evolutionary Psychology ❤️ Emotional Persuasion

No B.S. Sales Success In The New Economy

by Dan S. Kennedy • 2010

Prepare for the worst, sell to emotions, and make them chase you: the no-nonsense sales system.

4.31

153

🛠️ Sales Methodology 📬 Direct Response Marketing ❤️ Emotional Persuasion 🎯 Expert Positioning 🛡️ Objection Handling

No B.S. Sales Success In The New Economy Summary

No B.S. Sales Success In The New Economy 95%

Prepare for the worst, sell to emotions, and make them chase you: the no-nonsense sales system.

by Dan S. Kennedy 2010

4.31

153 ratings

🛠️ Sales Methodology 📬 Direct Response Marketing ❤️ Emotional Persuasion 🎯 Expert Positioning 🛡️ Objection Handling

Little Green Book of Getting Your Way

by Jeffrey Gitomer • 2007

Persuasion is a performance. The rehearsal plan for earning a yes in any room.

4.02

1k+

🗣️ Persuasion Techniques 🎤 Public Speaking 📖 Business Storytelling 🎬 Presentation Skills ✍️ Persuasive Writing

Little Green Book of Getting Your Way Summary

Little Green Book of Getting Your Way 95%

Persuasion is a performance. The rehearsal plan for earning a yes in any room.

by Jeffrey Gitomer 2007

4.02

1k+ ratings

🗣️ Persuasion Techniques 🎤 Public Speaking 📖 Business Storytelling 🎬 Presentation Skills ✍️ Persuasive Writing

This book will teach you how to write better

by Neville Medhora • 2013

Your reader does not care about you. Copy that sells starts there and never gets clever.

3.92

1k+

🧱 Copywriting Fundamentals 💼 Business Writing 🧠 Reader Psychology ✍️ Headline Formulas 👤 Audience Personas

This book will teach you how to write better Summary

This book will teach you how to write better 95%

Your reader does not care about you. Copy that sells starts there and never gets clever.

by Neville Medhora 2013

3.92

1k+ ratings

🧱 Copywriting Fundamentals 💼 Business Writing 🧠 Reader Psychology ✍️ Headline Formulas 👤 Audience Personas

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