50 Books like Brain Surfing

Fascinate

by Sally Hogshead • 2016

Your brand already has seven fascination triggers. Learn to use them before the goldfish wins.

3.89

712

📈 Brand Strategy 🧠 Marketing Psychology ⏳ Attention Economics 🎭 Archetype Frameworks ❤️ Emotional Branding

Fascinate 97%

Your brand already has seven fascination triggers. Learn to use them before the goldfish wins.

by Sally Hogshead 2016

3.89

712 ratings

📈 Brand Strategy 🧠 Marketing Psychology ⏳ Attention Economics 🎭 Archetype Frameworks ❤️ Emotional Branding

Applied Empathy

by Michael Ventura • 2018

Empathy structured for business: frameworks that surface hidden opportunities and align your team.

3.66

329

🏢 Organizational Leadership 🎨 Design Thinking 🧠 Emotional Intelligence 🪞 Self-Awareness 🏛️ Organizational Culture

Applied Empathy 96%

Empathy structured for business: frameworks that surface hidden opportunities and align your team.

by Michael Ventura 2018

3.66

329 ratings

🏢 Organizational Leadership 🎨 Design Thinking 🧠 Emotional Intelligence 🪞 Self-Awareness 🏛️ Organizational Culture

Instant MBA

by Nicholas Bate • 2008

Strategy, emotional intelligence, and entrepreneurial mindset: an MBA distilled into one afternoon.

3.44

284

🏢 Business Strategy 🧠 Emotional Intelligence 🏷️ Personal Branding 🚀 Entrepreneurial Mindset 🛍️ Customer Experience

Instant MBA 96%

Strategy, emotional intelligence, and entrepreneurial mindset: an MBA distilled into one afternoon.

by Nicholas Bate 2008

3.44

284 ratings

🏢 Business Strategy 🧠 Emotional Intelligence 🏷️ Personal Branding 🚀 Entrepreneurial Mindset 🛍️ Customer Experience

Quantum Marketing

by Raja Rajamannar • 2021

The marketing playbook died. A CMO's replacement runs on AI, brain science, and sensory design.

3.70

372

📊 Marketing Strategy 💻 Digital Transformation 🧠 Behavioral Economics 🧬 Neuromarketing 🏗️ Brand Building

Quantum Marketing 96%

The marketing playbook died. A CMO's replacement runs on AI, brain science, and sensory design.

by Raja Rajamannar 2021

3.70

372 ratings

📊 Marketing Strategy 💻 Digital Transformation 🧠 Behavioral Economics 🧬 Neuromarketing 🏗️ Brand Building

The Brand Flip

by Marty Neumeier • 2015

The internet handed customers the controls. Most companies still haven't noticed who's driving.

4.30

673

🎯 Brand Strategy ✨ Customer Experience 🎨 Design Thinking 🧠 Consumer Psychology 👥 Community Building

The Brand Flip 96%

The internet handed customers the controls. Most companies still haven't noticed who's driving.

by Marty Neumeier 2015

4.30

673 ratings

🎯 Brand Strategy ✨ Customer Experience 🎨 Design Thinking 🧠 Consumer Psychology 👥 Community Building

Non-Obvious

by Rohit Bhargava • 2012

Trends are curated, not predicted: how to spot what's next by gathering what's already here.

3.53

1k+

🕵️ Trend Spotting 🔭 Strategic Foresight 🔀 Cross-Industry Thinking 🧩 Sensemaking 👁️ Attention Economics

Non-Obvious 96%

Trends are curated, not predicted: how to spot what's next by gathering what's already here.

by Rohit Bhargava 2012

3.53

1k+ ratings

🕵️ Trend Spotting 🔭 Strategic Foresight 🔀 Cross-Industry Thinking 🧩 Sensemaking 👁️ Attention Economics

Meaningful

by Bernadette Jiwa • 2015

Why solving the problems people have stopped noticing builds brands they never stop loving.

3.71

939

🎨 Design Thinking 💛 Customer Empathy 🎯 Product-Market Fit 🤝 Brand Affinity 💫 Emotional Design

Meaningful 96%

Why solving the problems people have stopped noticing builds brands they never stop loving.

by Bernadette Jiwa 2015

3.71

939 ratings

🎨 Design Thinking 💛 Customer Empathy 🎯 Product-Market Fit 🤝 Brand Affinity 💫 Emotional Design

Rocket

by Michael J. Silverstein • 2015

Customer surveys do not create breakthroughs. Winning brands build advocates who sell for them.

3.37

📊 Brand Strategy 🎯 Customer Loyalty 📣 Brand Advocacy 💥 Disruptive Innovation 🧠 Consumer Psychology

Rocket 96%

Customer surveys do not create breakthroughs. Winning brands build advocates who sell for them.

by Michael J. Silverstein 2015

3.37

54 ratings

📊 Brand Strategy 🎯 Customer Loyalty 📣 Brand Advocacy 💥 Disruptive Innovation 🧠 Consumer Psychology

Brand Now

by Nick Westergaard • 2018

Brands are DNA, not pyramids. Here is how to re-sequence yours.

3.99

138

🎯 Brand Strategy 📖 Storytelling 🤝 Customer Experience 😂 Corporate Humor 🏘️ Community Building

Brand Now 96%

Brands are DNA, not pyramids. Here is how to re-sequence yours.

by Nick Westergaard 2018

3.99

138 ratings

🎯 Brand Strategy 📖 Storytelling 🤝 Customer Experience 😂 Corporate Humor 🏘️ Community Building

Overcrowded

by Roberto Verganti • 2016

Ideas are everywhere; meaning is scarce. Winning requires love, not just better answers.

3.83

122

💡 Innovation Strategy 🎨 Design Thinking 🧭 Purpose-Driven Business ✨ Meaning-Making 🔧 Jobs To Be Done

Overcrowded 96%

Ideas are everywhere; meaning is scarce. Winning requires love, not just better answers.

by Roberto Verganti 2016

3.83

122 ratings

💡 Innovation Strategy 🎨 Design Thinking 🧭 Purpose-Driven Business ✨ Meaning-Making 🔧 Jobs To Be Done

A New Way to Think

by Roger L. Martin • 2022

Eight pieces of management wisdom that hold you back, and what actually works instead.

4.02

580

🏢 Corporate Strategy 🏗️ Organizational Design 🌱 Organizational Culture 🧠 Strategic Thinking 🧪 Behavioral Economics

A New Way to Think 96%

Eight pieces of management wisdom that hold you back, and what actually works instead.

by Roger L. Martin 2022

4.02

580 ratings

🏢 Corporate Strategy 🏗️ Organizational Design 🌱 Organizational Culture 🧠 Strategic Thinking 🧪 Behavioral Economics

Red Thread Thinking

by Debra Kaye • 2013

Innovation isn't genius. It's connecting what you already have to what consumers won't say.

3.74

201

🔄 Innovation Strategy 🧠 Design Thinking 🔍 Consumer Research 📱 Product Design 🎨 Visual Communication

Red Thread Thinking 96%

Innovation isn't genius. It's connecting what you already have to what consumers won't say.

by Debra Kaye 2013

3.74

201 ratings

🔄 Innovation Strategy 🧠 Design Thinking 🔍 Consumer Research 📱 Product Design 🎨 Visual Communication

The 22 Immutable Laws of Branding

by Laura Ries • 1998

Twenty-two laws: own a word, kill the extensions, and let publicity earn your place.

3.88

4k+

🧭 Brand Strategy 📍 Positioning Theory 🎯 Brand Focus 📢 Publicity Strategy 💻 Digital Branding

The 22 Immutable Laws of Branding Summary

The 22 Immutable Laws of Branding 96%

Twenty-two laws: own a word, kill the extensions, and let publicity earn your place.

by Laura Ries 1998

3.88

4k+ ratings

🧭 Brand Strategy 📍 Positioning Theory 🎯 Brand Focus 📢 Publicity Strategy 💻 Digital Branding

10x Marketing Formula

by Garrett Moon • 2018

Ditch incremental gains. The startup method for creating content so distinct it has no competition.

4.07

110

🧱 Content Marketing 🏁 Startup Marketing 🎯 Content Strategy 📈 Growth Hacking ⚙️ Lean Methodology

10x Marketing Formula 96%

Ditch incremental gains. The startup method for creating content so distinct it has no competition.

by Garrett Moon 2018

4.07

110 ratings

🧱 Content Marketing 🏁 Startup Marketing 🎯 Content Strategy 📈 Growth Hacking ⚙️ Lean Methodology

How not to Plan

by APG Ltd • 2018

Most marketing rules are wrong: 66 evidence-backed ways to stop sabotaging your own growth.

4.43

405

🎯 Marketing Strategy 🏗️ Brand Building 🧠 Consumer Psychology 📈 Behavioral Economics ✨ Brand Distinctiveness

How not to Plan 96%

Most marketing rules are wrong: 66 evidence-backed ways to stop sabotaging your own growth.

by APG Ltd 2018

4.43

405 ratings

🎯 Marketing Strategy 🏗️ Brand Building 🧠 Consumer Psychology 📈 Behavioral Economics ✨ Brand Distinctiveness

Manage Your Day-to-Day

by Jocelyn K. Glei • 2013

Reclaim your best creative hours from email and distraction with one rule that puts the work first.

3.98

28k+

🎨 Creative Workflow 🔕 Attention Management 🔄 Habit Design 📵 Digital Minimalism 🚧 Creative Constraints

Manage Your Day-to-Day 96%

Reclaim your best creative hours from email and distraction with one rule that puts the work first.

by Jocelyn K. Glei 2013

3.98

28k+ ratings

🎨 Creative Workflow 🔕 Attention Management 🔄 Habit Design 📵 Digital Minimalism 🚧 Creative Constraints

Building the Agile Business through Digital Transformation

by Neil Perkin • 2017

Technology is outpacing your company. The playbook for teams, habits, and vision that close the gap.

4.08

💻 Digital Transformation 🔄 Agile Methodology 🎯 Customer Focus 💡 Design Thinking 🚀 Change Leadership

Building the Agile Business through Digital Transformation Summary

Building the Agile Business through Digital Transformation 96%

Technology is outpacing your company. The playbook for teams, habits, and vision that close the gap.

by Neil Perkin 2017

4.08

77 ratings

💻 Digital Transformation 🔄 Agile Methodology 🎯 Customer Focus 💡 Design Thinking 🚀 Change Leadership

All about Them

by Bruce Turkel • 2016

Your product works. Everyone's does. Brands that win make people feel something about themselves.

3.53

🎯 Brand Strategy 👥 Customer Centricity ❤️ Emotional Branding 📍 Brand Positioning 🙋 Personal Branding

All about Them 96%

Your product works. Everyone's does. Brands that win make people feel something about themselves.

by Bruce Turkel 2016

3.53

74 ratings

🎯 Brand Strategy 👥 Customer Centricity ❤️ Emotional Branding 📍 Brand Positioning 🙋 Personal Branding

The Ten Faces of Innovation

by Tom Kelley • 2005

When every new idea gets shot down, ten specific roles can rescue innovation.

3.98

5k+

💡 Design Thinking 🏢 Innovation Management 🔧 Rapid Prototyping ❤️ Customer Empathy 🤝 Creative Collaboration

The Ten Faces of Innovation 96%

When every new idea gets shot down, ten specific roles can rescue innovation.

by Tom Kelley 2005

3.98

5k+ ratings

💡 Design Thinking 🏢 Innovation Management 🔧 Rapid Prototyping ❤️ Customer Empathy 🤝 Creative Collaboration

Hacking for Agile Change

by Lena Ross • 2017

Agile isn't just for code: the mindset and psychology that make any organizational change stick.

3.90

🔄 Change Management 🌀 Agile Transformation 🎨 Design Thinking 🧠 Behavioral Science 🪢 Facilitation Skills

Hacking for Agile Change 96%

Agile isn't just for code: the mindset and psychology that make any organizational change stick.

by Lena Ross 2017

3.90

21 ratings

🔄 Change Management 🌀 Agile Transformation 🎨 Design Thinking 🧠 Behavioral Science 🪢 Facilitation Skills

The Innovation Secrets of Steve Jobs

by Carmine Gallo • 2010

Jobs reduced 350 products to 10. The seven principles behind every breakthrough decision.

4.08

2k+

🧬 Innovation Principles ✨ Simplicity Design 🎯 Design Thinking 📣 Business Storytelling 💝 Customer Experience

The Innovation Secrets of Steve Jobs Summary

The Innovation Secrets of Steve Jobs 96%

Jobs reduced 350 products to 10. The seven principles behind every breakthrough decision.

by Carmine Gallo 2010

4.08

2k+ ratings

🧬 Innovation Principles ✨ Simplicity Design 🎯 Design Thinking 📣 Business Storytelling 💝 Customer Experience

Obsessed

by Emily Heyward • 2020

The brands people obsess over made one decision early: brand isn't paint, it's the foundation.

3.96

976

🧭 Brand Strategy 🧠 Consumer Psychology 🎨 Brand Identity 👥 Community Building 💝 Emotional Branding

Obsessed 96%

The brands people obsess over made one decision early: brand isn't paint, it's the foundation.

by Emily Heyward 2020

3.96

976 ratings

🧭 Brand Strategy 🧠 Consumer Psychology 🎨 Brand Identity 👥 Community Building 💝 Emotional Branding

Forever Employable

by Jeff Gothelf • 2020

Apply lean startup to your career: stake a niche, teach in public, let opportunity find you.

3.71

440

🏷️ Personal Branding 🔄 Career Reinvention 💡 Thought Leadership 📝 Content Marketing 🚀 Lean Startup

Forever Employable 96%

Apply lean startup to your career: stake a niche, teach in public, let opportunity find you.

by Jeff Gothelf 2020

3.71

440 ratings

🏷️ Personal Branding 🔄 Career Reinvention 💡 Thought Leadership 📝 Content Marketing 🚀 Lean Startup

Notes from a Friend

by Anthony Robbins • 1995

You are punishing loyal customers for the crimes of the 1 percent. A five-step reset.

3.97

2k+

🎯 Customer Experience 🧩 Service Design 🏷️ Brand Strategy 💡 Experience Innovation 🛠️ Complaint Recovery

Notes from a Friend 96%

You are punishing loyal customers for the crimes of the 1 percent. A five-step reset.

by Anthony Robbins 1995

3.97

2k+ ratings

🎯 Customer Experience 🧩 Service Design 🏷️ Brand Strategy 💡 Experience Innovation 🛠️ Complaint Recovery

The New Rules of Sales and Service

by David Meerman Scott • 2014

When buyers research you first, old playbooks break. The fix: stories, speed, and useful content.

3.87

143

🎯 Content Marketing 📱 Social Selling 📖 Brand Storytelling ⚡ Real-Time Marketing 📊 Data-Driven Sales

The New Rules of Sales and Service Summary

The New Rules of Sales and Service 96%

When buyers research you first, old playbooks break. The fix: stories, speed, and useful content.

by David Meerman Scott 2014

3.87

143 ratings

🎯 Content Marketing 📱 Social Selling 📖 Brand Storytelling ⚡ Real-Time Marketing 📊 Data-Driven Sales

This Is Marketing

by Seth Godin • 2018

Mass appeal is a trap. Pick the smallest audience you can truly change, and earn their attention.

3.92

18k+

🤝 Ethical Marketing 🎯 Niche Audience 📖 Brand Storytelling 🗣️ Word Of Mouth 👑 Status Dynamics

This Is Marketing 96%

Mass appeal is a trap. Pick the smallest audience you can truly change, and earn their attention.

by Seth Godin 2018

3.92

18k+ ratings

🤝 Ethical Marketing 🎯 Niche Audience 📖 Brand Storytelling 🗣️ Word Of Mouth 👑 Status Dynamics

Insight Out

by Tina Seelig • 2015

Four stages carry an idea from imagination to impact. Skip the first, and nothing else follows.

3.78

432

🔧 Design Thinking 🔄 Innovation Frameworks 🚀 Entrepreneurial Mindset 💡 Ideation Techniques 🔍 Reframing Problems

Insight Out 96%

Four stages carry an idea from imagination to impact. Skip the first, and nothing else follows.

by Tina Seelig 2015

3.78

432 ratings

🔧 Design Thinking 🔄 Innovation Frameworks 🚀 Entrepreneurial Mindset 💡 Ideation Techniques 🔍 Reframing Problems

Creativity Rules

by Tina Seelig • 2017

Most ideas die between imagination and launch. A four-part cycle fixes that.

3.64

421

🧠 Design Thinking 🔧 Innovation Frameworks ⚙️ Idea Execution 🔄 Problem Reframing 🧪 Experimentation

Creativity Rules 96%

Most ideas die between imagination and launch. A four-part cycle fixes that.

by Tina Seelig 2017

3.64

421 ratings

🧠 Design Thinking 🔧 Innovation Frameworks ⚙️ Idea Execution 🔄 Problem Reframing 🧪 Experimentation

This Is Strategy

by Seth Godin • 2024

The best strategies don't wrestle the system. They let the system do the work.

3.54

820

🧠 Systems Thinking 🧭 Strategic Thinking 🎯 Niche Marketing ⏳ Long-Term Thinking 🤝 Customer Empathy

This Is Strategy 96%

The best strategies don't wrestle the system. They let the system do the work.

by Seth Godin 2024

3.54

820 ratings

🧠 Systems Thinking 🧭 Strategic Thinking 🎯 Niche Marketing ⏳ Long-Term Thinking 🤝 Customer Empathy

Designing for Growth

by JeanneLiedtka • 2011

Four questions, simple canvases, fast prototypes: the design thinking playbook for managers.

3.99

952

🧠 Design Thinking 🏢 Corporate Innovation 👥 Human-Centered Design 💙 Customer Empathy ⚡ Rapid Prototyping

Designing for Growth 96%

Four questions, simple canvases, fast prototypes: the design thinking playbook for managers.

by JeanneLiedtka 2011

3.99

952 ratings

🧠 Design Thinking 🏢 Corporate Innovation 👥 Human-Centered Design 💙 Customer Empathy ⚡ Rapid Prototyping

Breakthrough Branding

by Catherine Kaputa • 2012

How to own a niche, be the face, and build a machine: the small-brand playbook.

3.82

🎯 Brand Strategy 🔎 Niche Marketing 👤 Personal Branding 📖 Storytelling 💻 Digital Branding

Breakthrough Branding 96%

How to own a niche, be the face, and build a machine: the small-brand playbook.

by Catherine Kaputa 2012

3.82

85 ratings

🎯 Brand Strategy 🔎 Niche Marketing 👤 Personal Branding 📖 Storytelling 💻 Digital Branding

Demand-Side Sales 101

by Bob Moesta • 2020

Stop selling features. The customer's desire to make progress is what actually closes deals.

4.30

538

📊 Sales Methodology 🔍 Customer Research 🔧 Jobs To Be Done 🧠 Buyer Psychology 🎨 Design Thinking

Demand-Side Sales 101 96%

Stop selling features. The customer's desire to make progress is what actually closes deals.

by Bob Moesta 2020

4.30

538 ratings

📊 Sales Methodology 🔍 Customer Research 🔧 Jobs To Be Done 🧠 Buyer Psychology 🎨 Design Thinking

Enchantment

by Guy Kawasaki • 2011

Winning hearts and minds without tricks: from a genuine smile to a six-sentence email.

3.74

11k+

🕊️ Ethical Influence 🤝 Trust Building 📖 Storytelling In Business 📱 Social Media Strategy 🎤 Presentation Skills

Enchantment 96%

Winning hearts and minds without tricks: from a genuine smile to a six-sentence email.

by Guy Kawasaki 2011

3.74

11k+ ratings

🕊️ Ethical Influence 🤝 Trust Building 📖 Storytelling In Business 📱 Social Media Strategy 🎤 Presentation Skills

When Coffee and Kale Compete

by Alan Klement • 2018

Stop asking what features to add. Ask what progress your customer is trying to make.

4.01

696

🎨 Product Design 📋 Product Management 🔍 Customer Research 💡 Innovation Strategy 🔧 Lean Methodology

When Coffee and Kale Compete 96%

Stop asking what features to add. Ask what progress your customer is trying to make.

by Alan Klement 2018

4.01

696 ratings

🎨 Product Design 📋 Product Management 🔍 Customer Research 💡 Innovation Strategy 🔧 Lean Methodology

Ogilvy on Advertising in the Digital Age

by Miles Young • 2019

Digital is a channel, not a discipline. The advertising laws that built Ogilvy still apply.

3.59

268

📱 Digital Marketing 📊 Advertising Strategy 🏗️ Brand Building 💡 Meaning Creation 🧠 Consumer Psychology

Ogilvy on Advertising in the Digital Age Summary

Ogilvy on Advertising in the Digital Age 95%

Digital is a channel, not a discipline. The advertising laws that built Ogilvy still apply.

by Miles Young 2019

3.59

268 ratings

📱 Digital Marketing 📊 Advertising Strategy 🏗️ Brand Building 💡 Meaning Creation 🧠 Consumer Psychology

Disruptive Marketing

by Geoffrey Colon • 2016

The old playbook is dead. What growth hackers and data punks know about navigating the new normal.

3.49

110

🏷️ Digital Marketing 👀 Attention Economy 🪴 Growth Hacking 🎭 Hybrid Skill Sets 🧪 Lean Methodology

Disruptive Marketing 95%

The old playbook is dead. What growth hackers and data punks know about navigating the new normal.

by Geoffrey Colon 2016

3.49

110 ratings

🏷️ Digital Marketing 👀 Attention Economy 🪴 Growth Hacking 🎭 Hybrid Skill Sets 🧪 Lean Methodology

Marketing to Gen Z

by Jeff Fromm • 2018

The next consumer majority trusts peers over ads, speaks visually, and buys based on values.

3.78

121

🧬 Generational Marketing 🧠 Consumer Behavior 📱 Digital Marketing 🎯 Brand Purpose 📲 Social Media Strategy

Marketing to Gen Z 95%

The next consumer majority trusts peers over ads, speaks visually, and buys based on values.

by Jeff Fromm 2018

3.78

121 ratings

🧬 Generational Marketing 🧠 Consumer Behavior 📱 Digital Marketing 🎯 Brand Purpose 📲 Social Media Strategy

The Hidden Psychology of Social Networks

by Joe Federer • 2020

The psychology that turns a scroll into a share: why network structure matters more than content.

4.00

🏷️ Social Media Marketing 🎯 Brand Strategy 💻 Digital Marketing 🧬 Meme Theory 🧠 Evolutionary Psychology

The Hidden Psychology of Social Networks Summary

The Hidden Psychology of Social Networks 95%

The psychology that turns a scroll into a share: why network structure matters more than content.

by Joe Federer 2020

4.00

85 ratings

🏷️ Social Media Marketing 🎯 Brand Strategy 💻 Digital Marketing 🧬 Meme Theory 🧠 Evolutionary Psychology

Design Driven Innovation

by Roberto Verganti • 2009

User research cannot reveal the next breakthrough. Radical innovation is a proposal, not a response.

4.00

498

🧠 Innovation Strategy 🎨 Design Management ⚡ Radical Innovation 🔧 Product Development ♟️ Competitive Strategy

Design Driven Innovation 95%

User research cannot reveal the next breakthrough. Radical innovation is a proposal, not a response.

by Roberto Verganti 2009

4.00

498 ratings

🧠 Innovation Strategy 🎨 Design Management ⚡ Radical Innovation 🔧 Product Development ♟️ Competitive Strategy

The New Relationship Marketing

by Mari Smith • 2011

Building a loyal online community that pays. It starts with soft skills, not another post.

3.82

140

📱 Social Media Marketing 🏘️ Community Building 📝 Content Strategy 🤝 Trust Building 🧠 Soft Skills

The New Relationship Marketing 95%

Building a loyal online community that pays. It starts with soft skills, not another post.

by Mari Smith 2011

3.82

140 ratings

📱 Social Media Marketing 🏘️ Community Building 📝 Content Strategy 🤝 Trust Building 🧠 Soft Skills

Sur/petition

by Edward de Bono • 1992

Competition keeps you alive. The real money is in building value no one else can offer.

4.01

🏢 Competitive Strategy 💎 Value Creation 💡 Creative Thinking 🔄 Systems Thinking 🧭 Strategic Innovation

Sur/petition 95%

Competition keeps you alive. The real money is in building value no one else can offer.

by Edward de Bono 1992

4.01

81 ratings

🏢 Competitive Strategy 💎 Value Creation 💡 Creative Thinking 🔄 Systems Thinking 🧭 Strategic Innovation

To Sell Is Human in 30 Minutes

by Garamond Press • 2013

Nine out of ten workers now influence and persuade for a living, with no transaction in sight.

4.09

🔄 Modern Selling 💬 Everyday Persuasion 🧠 Behavioral Economics 🌊 Resilience 🖼️ Problem Framing

To Sell Is Human in 30 Minutes 95%

Nine out of ten workers now influence and persuade for a living, with no transaction in sight.

by Garamond Press 2013

4.09

43 ratings

🔄 Modern Selling 💬 Everyday Persuasion 🧠 Behavioral Economics 🌊 Resilience 🖼️ Problem Framing

Mad Genius

by Randy Gage • 2016

Artists, not managers, will own the next decade. Here is the playbook for joining them.

3.68

364

🧠 Entrepreneurial Mindset 📜 Business Manifestos 💥 Creative Disruption 🤖 Digital Disruption 📉 Failure As Feedback

Mad Genius 95%

Artists, not managers, will own the next decade. Here is the playbook for joining them.

by Randy Gage 2016

3.68

364 ratings

🧠 Entrepreneurial Mindset 📜 Business Manifestos 💥 Creative Disruption 🤖 Digital Disruption 📉 Failure As Feedback

Design a Better Business

by Patrick van der Pijl • 2016

Replace business plans with business experiments: the visual toolkit for strategy and innovation.

4.14

318

🧠 Design Thinking 💼 Business Model Innovation 👁️ Visual Thinking 🛠️ Rapid Prototyping 💗 Customer Empathy

Design a Better Business 95%

Replace business plans with business experiments: the visual toolkit for strategy and innovation.

by Patrick van der Pijl 2016

4.14

318 ratings

🧠 Design Thinking 💼 Business Model Innovation 👁️ Visual Thinking 🛠️ Rapid Prototyping 💗 Customer Empathy

Unthinking

by Harry Beckwith • 2011

What really makes consumers buy: the invisible forces no focus group will ever reveal.

3.46

355

🧠 Consumer Psychology 📊 Behavioral Economics 🏗️ Brand Building 📖 Brand Storytelling 👁️ Attention Economy

Unthinking 95%

What really makes consumers buy: the invisible forces no focus group will ever reveal.

by Harry Beckwith 2011

3.46

355 ratings

🧠 Consumer Psychology 📊 Behavioral Economics 🏗️ Brand Building 📖 Brand Storytelling 👁️ Attention Economy

Imagine It Forward

by Beth Comstock • 2018

Big companies kill new ideas. A GE insider's method for keeping innovation alive anyway.

3.79

831

🏢 Corporate Innovation 🔄 Change Leadership 💻 Digital Transformation 🔬 Lean Methodology 🚀 Intrapreneurship

Imagine It Forward 95%

Big companies kill new ideas. A GE insider's method for keeping innovation alive anyway.

by Beth Comstock 2018

3.79

831 ratings

🏢 Corporate Innovation 🔄 Change Leadership 💻 Digital Transformation 🔬 Lean Methodology 🚀 Intrapreneurship

Like a Virgin

by Richard Branson • 2012

People before profits, gut over analysis: the Virgin founder's business lessons no classroom taught.

3.73

4k+

🔥 Entrepreneurial Memoirs 🏷️ Brand Building 🏢 Corporate Culture 💡 Disruptive Innovation 👥 Customer Experience

Like a Virgin 95%

People before profits, gut over analysis: the Virgin founder's business lessons no classroom taught.

by Richard Branson 2012

3.73

4k+ ratings

🔥 Entrepreneurial Memoirs 🏷️ Brand Building 🏢 Corporate Culture 💡 Disruptive Innovation 👥 Customer Experience

Smartcuts

by Shane Snow • 2014

The ladder is slow. The people who accelerate success move sideways, not up.

3.88

7k+

💡 Lateral Thinking 🔁 Rapid Feedback 🏗️ Platform Leverage 🚀 Moonshot Thinking 🪶 Simplicity In Innovation

Smartcuts 95%

The ladder is slow. The people who accelerate success move sideways, not up.

by Shane Snow 2014

3.88

7k+ ratings

💡 Lateral Thinking 🔁 Rapid Feedback 🏗️ Platform Leverage 🚀 Moonshot Thinking 🪶 Simplicity In Innovation

The E-myth Revisited

by Michael E. Gerber • 1985

Why the skill that makes you a great baker sinks your bakery, and how to escape.

4.07

98k+

🧱 Business Design ⚙️ Small Business Systems 🧠 Entrepreneurial Mindset 🎯 Strategic Planning 🎭 Customer Psychology

The E-myth Revisited 95%

Why the skill that makes you a great baker sinks your bakery, and how to escape.

by Michael E. Gerber 1985

4.07

98k+ ratings

🧱 Business Design ⚙️ Small Business Systems 🧠 Entrepreneurial Mindset 🎯 Strategic Planning 🎭 Customer Psychology

What Great Salespeople Do

by Michael Bosworth • 2011

Your best sales tool is a story told honestly enough to make a buyer feel safe.

3.88

224

📊 Sales Methodology 📖 Storytelling For Business 🧠 Neuromarketing 👂 Empathic Listening 🤝 Consultative Selling

What Great Salespeople Do 95%

Your best sales tool is a story told honestly enough to make a buyer feel safe.

by Michael Bosworth 2011

3.88

224 ratings

📊 Sales Methodology 📖 Storytelling For Business 🧠 Neuromarketing 👂 Empathic Listening 🤝 Consultative Selling

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