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🛒 Shopper Insights

What drives a person to choose one product over another, to linger or leave, to buy or abandon their cart? These books decode consumer behavior at the critical moment of purchase.
Why She Buys
by Bridget Brennan • 2009
Women decide 80 percent of all purchases. Most marketing was still built for a male brain.
3.82
488
🎯 Consumer Marketing👩 Women Consumers🧠 Neuromarketing
Why She Buys Summary
Why She Buys 89%
Women decide 80 percent of all purchases. Most marketing was still built for a male brain.
by Bridget Brennan 2009
3.82
488 ratings
🎯 Consumer Marketing👩 Women Consumers🧠 Neuromarketing
Call of the Mall
by Paco Underhill • 2004
Your local mall was engineered to keep you spending. A retail anthropologist maps exactly how.
3.63
1k+
🛒 Retail Anthropology🧠 Shopping Psychology🏬 Mall Culture
Call of the Mall Summary
Call of the Mall 89%
Your local mall was engineered to keep you spending. A retail anthropologist maps exactly how.
by Paco Underhill 2004
3.63
1k+ ratings
🛒 Retail Anthropology🧠 Shopping Psychology🏬 Mall Culture
Why We Buy
by Paco Underhill • 1999
The hidden choreography of shoppers, decoded from thousands of hours of store video.
3.88
14k+
🧠 Consumer Behavior🏬 Store Design🏙️ Environmental Psychology
Why We Buy Summary
Why We Buy 89%
The hidden choreography of shoppers, decoded from thousands of hours of store video.
by Paco Underhill 1999
3.88
14k+ ratings
🧠 Consumer Behavior🏬 Store Design🏙️ Environmental Psychology
The Brain Sell
by David R. Lewis • 2013
Brain scans, store scents, data trails: the invisible science of turning you into a buyer.
3.88
138
🧠 Consumer Psychology🧬 Neuromarketing🛒 Retail Psychology
The Brain Sell Summary
The Brain Sell 89%
Brain scans, store scents, data trails: the invisible science of turning you into a buyer.
by David R. Lewis 2013
3.88
138 ratings
🧠 Consumer Psychology🧬 Neuromarketing🛒 Retail Psychology
Market Research in Practice
by Paul N. Hague • 1992
Why most market research gathers dust and how to produce findings that managers actually use.
3.93
15
🔍 Market Research💡 Consumer Insights📋 Survey Design
Market Research in Practice Summary
Market Research in Practice 89%
Why most market research gathers dust and how to produce findings that managers actually use.
by Paul N. Hague 1992
3.93
15 ratings
🔍 Market Research💡 Consumer Insights📋 Survey Design
Customer Behaviour in eCommerce
by Šárka Zapletalová • 2023
Czech e-grocery reveals five hidden customer types, each demanding its own loyalty strategy.
🛒 Online Grocery👥 Customer Segmentation💻 E-Commerce Strategy
Customer Behaviour in eCommerce Summary
Customer Behaviour in eCommerce 89%
Czech e-grocery reveals five hidden customer types, each demanding its own loyalty strategy.
by Šárka Zapletalová 2023
🛒 Online Grocery👥 Customer Segmentation💻 E-Commerce Strategy
The Buying Brain
by A.K. Pradeep • 2010
Brains buy before minds decide. Neuromarketing reads the half-second gap that focus groups miss.
3.71
357
🧠 Neuromarketing🧬 Evolutionary Psychology💰 Behavioral Economics
The Buying Brain Summary
The Buying Brain 89%
Brains buy before minds decide. Neuromarketing reads the half-second gap that focus groups miss.
by A.K. Pradeep 2010
3.71
357 ratings
🧠 Neuromarketing🧬 Evolutionary Psychology💰 Behavioral Economics
Unconscious Branding
by Douglas Van Praet • 2012
The unconscious drives 95% of every purchase. The rules for reaching it, from neuroscience.
3.94
342
🧠 Neuromarketing🛒 Consumer Psychology🏷️ Brand Strategy
Unconscious Branding Summary
Unconscious Branding 88%
The unconscious drives 95% of every purchase. The rules for reaching it, from neuroscience.
by Douglas Van Praet 2012
3.94
342 ratings
🧠 Neuromarketing🛒 Consumer Psychology🏷️ Brand Strategy
Buyology
by Martin Lindstrom • 2008
Customers don't know why they buy. Brain scans do, and the answers overturn marketing gospel.
3.76
14k+
🧠 Consumer Psychology🔬 Marketing Science💸 Behavioral Economics
Buyology Summary
Buyology 88%
Customers don't know why they buy. Brain scans do, and the answers overturn marketing gospel.
by Martin Lindstrom 2008
3.76
14k+ ratings
🧠 Consumer Psychology🔬 Marketing Science💸 Behavioral Economics
Reengineering Retail
by Doug Stephens • 2017
E-commerce ate the store. Here's how to rebuild retail into something worth leaving the couch for.
4.14
442
🛒 Omnichannel Retail🎢 Experience Economy🚚 Last-Mile Delivery
Reengineering Retail Summary
Reengineering Retail 88%
E-commerce ate the store. Here's how to rebuild retail into something worth leaving the couch for.
by Doug Stephens 2017
4.14
442 ratings
🛒 Omnichannel Retail🎢 Experience Economy🚚 Last-Mile Delivery
How Customers Think
by Gerald Zaltman • 2003
Ninety-five percent of buying is unconscious. Your surveys only interview the other five.
4.00
443
🧠 Consumer Psychology📊 Market Research🧪 Neuromarketing
How Customers Think Summary
How Customers Think 88%
Ninety-five percent of buying is unconscious. Your surveys only interview the other five.
by Gerald Zaltman 2003
4.00
443 ratings
🧠 Consumer Psychology📊 Market Research🧪 Neuromarketing
Buyer Personas
by Adele Revella • 2015
Most marketers guess why customers buy. The answer is in a handful of interviews, done right.
3.84
436
📊 Marketing Strategy🧩 Customer Insights🛒 Buyer Personas
Buyer Personas Summary
Buyer Personas 88%
Most marketers guess why customers buy. The answer is in a handful of interviews, done right.
by Adele Revella 2015
3.84
436 ratings
📊 Marketing Strategy🧩 Customer Insights🛒 Buyer Personas
Decoding the New Consumer Mind
by Kit Yarrow • 2014
The consumer brain after digital: distracted, mistrustful, novelty-obsessed. How to win sales now.
3.76
325
🧠 Consumer Psychology📱 Digital Marketing❤️ Emotional Branding
Decoding the New Consumer Mind Summary
Decoding the New Consumer Mind 88%
The consumer brain after digital: distracted, mistrustful, novelty-obsessed. How to win sales now.
by Kit Yarrow 2014
3.76
325 ratings
🧠 Consumer Psychology📱 Digital Marketing❤️ Emotional Branding
Clicks, Bricks & Brands
by Martin Lindstrom • 2001
Earning the loyalty of a $300 billion generation that decides what the whole family buys.
4.15
20
🧒 Youth Marketing🏢 Brand Management👃 Sensory Marketing
Clicks, Bricks & Brands Summary
Clicks, Bricks & Brands 88%
Earning the loyalty of a $300 billion generation that decides what the whole family buys.
by Martin Lindstrom 2001
4.15
20 ratings
🧒 Youth Marketing🏢 Brand Management👃 Sensory Marketing
Marketing to Mindstates
by Will Leach • 2018
Swap customer surveys for brain science: four levers that sell to the automatic mind.
4.13
182
🛒 Consumer Behavior🧠 Behavioral Economics🧪 Neuromarketing
Marketing to Mindstates Summary
Marketing to Mindstates 88%
Swap customer surveys for brain science: four levers that sell to the automatic mind.
by Will Leach 2018
4.13
182 ratings
🛒 Consumer Behavior🧠 Behavioral Economics🧪 Neuromarketing
The New Rules of Retail
by Robin Lewis • 2010
Only three retail models will survive the next decade. Half of all brands will vanish.
3.80
314
🏬 Retail Industry🛒 Consumer Behavior📱 Digital Transformation
The New Rules of Retail Summary
The New Rules of Retail 88%
Only three retail models will survive the next decade. Half of all brands will vanish.
by Robin Lewis 2010
3.80
314 ratings
🏬 Retail Industry🛒 Consumer Behavior📱 Digital Transformation
Small Data
by Martin Lindstrom • 2016
Why a boy's scuffed skate shoes revealed what mountains of consumer data missed.
3.78
3k+
🧠 Consumer Psychology👀 Ethnographic Observation📖 Brand Storytelling
Small Data Summary
Small Data 88%
Why a boy's scuffed skate shoes revealed what mountains of consumer data missed.
by Martin Lindstrom 2016
3.78
3k+ ratings
🧠 Consumer Psychology👀 Ethnographic Observation📖 Brand Storytelling
How We Eat
by Paco Underhill • 2022
Supermarkets seduce, apps deliver, cars feed: the hidden design of modern eating.
3.50
459
🏭 Food Systems🛒 Retail Anthropology🧠 Consumer Psychology
How We Eat Summary
How We Eat 88%
Supermarkets seduce, apps deliver, cars feed: the hidden design of modern eating.
by Paco Underhill 2022
3.50
459 ratings
🏭 Food Systems🛒 Retail Anthropology🧠 Consumer Psychology
The Retail Revival
by Doug Stephens • 2013
Retail's middle ground is gone. Winners pick a side: extreme convenience or premium experience.
3.87
110
🛒 Retail Strategy🧠 Consumer Psychology📉 Market Polarization
The Retail Revival Summary
The Retail Revival 88%
Retail's middle ground is gone. Winners pick a side: extreme convenience or premium experience.
by Doug Stephens 2013
3.87
110 ratings
🛒 Retail Strategy🧠 Consumer Psychology📉 Market Polarization
Cool
by Steven Quartz • 2015
Cool began as rebellion; now it runs the economy. Blame the brain's hidden status circuits.
3.60
225
🧠 Consumer Psychology📡 Social Signaling🏆 Status Dynamics
Cool Summary
Cool 88%
Cool began as rebellion; now it runs the economy. Blame the brain's hidden status circuits.
by Steven Quartz 2015
3.60
225 ratings
🧠 Consumer Psychology📡 Social Signaling🏆 Status Dynamics
Selling Luxury
by Robin Lent • 2009
Win luxury clients who return for life: the five-star service skills no sales training teaches.
3.54
233
🛍️ Luxury Retail🧠 Sales Psychology✨ Customer Experience
Selling Luxury Summary
Selling Luxury 88%
Win luxury clients who return for life: the five-star service skills no sales training teaches.
by Robin Lent 2009
3.54
233 ratings
🛍️ Luxury Retail🧠 Sales Psychology✨ Customer Experience
Brand Sense
by Martin Lindstrom • 2005
Activate the three senses most brands ignore, and build devotion that a logo alone never could.
3.88
890
🏗️ Brand Strategy🧠 Consumer Psychology✨ Multisensory Design
Brand Sense Summary
Brand Sense 88%
Activate the three senses most brands ignore, and build devotion that a logo alone never could.
by Martin Lindstrom 2005
3.88
890 ratings
🏗️ Brand Strategy🧠 Consumer Psychology✨ Multisensory Design
Brainfluence
by Roger Dooley • 2011
100 neuromarketing tactics for the 95 percent of decisions that happen below conscious awareness.
3.96
1k+
🧠 Neuromarketing🛒 Consumer Psychology📈 Behavioral Economics
Brainfluence Summary
Brainfluence 88%
100 neuromarketing tactics for the 95 percent of decisions that happen below conscious awareness.
by Roger Dooley 2011
3.96
1k+ ratings
🧠 Neuromarketing🛒 Consumer Psychology📈 Behavioral Economics
Unthinking
by Harry Beckwith • 2011
What really makes consumers buy: the invisible forces no focus group will ever reveal.
3.46
355
🧠 Consumer Psychology📊 Behavioral Economics🏗️ Brand Building
Unthinking Summary
Unthinking 88%
What really makes consumers buy: the invisible forces no focus group will ever reveal.
by Harry Beckwith 2011
3.46
355 ratings
🧠 Consumer Psychology📊 Behavioral Economics🏗️ Brand Building
Brand Seduction
by Daryl Weber • 2016
Brand choice is unconscious. Positioning statements are decoration. The real work happens beneath.
4.08
146
🏗️ Brand Strategy🧠 Consumer Psychology🧪 Neuromarketing
Brand Seduction Summary
Brand Seduction 87%
Brand choice is unconscious. Positioning statements are decoration. The real work happens beneath.
by Daryl Weber 2016
4.08
146 ratings
🏗️ Brand Strategy🧠 Consumer Psychology🧪 Neuromarketing
Click.ology
by Graham Jones • 2013
Most online carts are abandoned. The psychological fixes that keep customers clicking through.
3.70
43
🧠 Consumer Psychology🛒 E-Commerce Strategy🏪 Online Retail
Click.ology Summary
Click.ology 87%
Most online carts are abandoned. The psychological fixes that keep customers clicking through.
by Graham Jones 2013
3.70
43 ratings
🧠 Consumer Psychology🛒 E-Commerce Strategy🏪 Online Retail
For the Culture
by Marcus Collins • 2023
Demographics tell you who someone is. Culture tells who they want to be. Only one sells.
3.99
662
🛒 Consumer Behavior🪪 Identity Based Marketing📜 Cultural Codes
For the Culture Summary
For the Culture 87%
Demographics tell you who someone is. Culture tells who they want to be. Only one sells.
by Marcus Collins 2023
3.99
662 ratings
🛒 Consumer Behavior🪪 Identity Based Marketing📜 Cultural Codes
Chief Culture Officer
by Grant McCracken • 2009
Your competitors treat culture like weather. One C-suite role can read it first.
3.76
254
🏢 Business Anthropology🗺️ Cultural Strategy📈 Trend Forecasting
Chief Culture Officer Summary
Chief Culture Officer 87%
Your competitors treat culture like weather. One C-suite role can read it first.
by Grant McCracken 2009
3.76
254 ratings
🏢 Business Anthropology🗺️ Cultural Strategy📈 Trend Forecasting
Brandwashed
by Martin Lindstrom • 2011
From before you were born, marketers have been shaping what you buy. The playbook, exposed.
3.81
4k+
🧠 Consumer Psychology📊 Marketing Tactics💡 Behavioral Economics
Brandwashed Summary
Brandwashed 87%
From before you were born, marketers have been shaping what you buy. The playbook, exposed.
by Martin Lindstrom 2011
3.81
4k+ ratings
🧠 Consumer Psychology📊 Marketing Tactics💡 Behavioral Economics
Branding Between the Ears
by Sandeep Dayal • 2021
Ninety-five percent of choice is subconscious: how to build a brand the brain can't resist.
3.89
38
🧠 Brand Strategy🧪 Consumer Psychology🔬 Neuromarketing
Branding Between the Ears Summary
Branding Between the Ears 87%
Ninety-five percent of choice is subconscious: how to build a brand the brain can't resist.
by Sandeep Dayal 2021
3.89
38 ratings
🧠 Brand Strategy🧪 Consumer Psychology🔬 Neuromarketing
Marketing 6.0
by Philip Kotler • 2023
Marketing's next age dissolves the physical-digital divide, and Gen Z already knows there isn't one.
3.70
246
🎪 Experiential Marketing🔄 Omnichannel Marketing🕶️ Metaverse Marketing
Marketing 6.0 Summary
Marketing 6.0 87%
Marketing's next age dissolves the physical-digital divide, and Gen Z already knows there isn't one.
by Philip Kotler 2023
3.70
246 ratings
🎪 Experiential Marketing🔄 Omnichannel Marketing🕶️ Metaverse Marketing
How Brands Grow
by Byron Sharp • 2010
The empirical laws that reveal why big brands keep winning, and why loyalty programs rarely work.
4.16
4k+
🏷️ Brand Strategy🧠 Consumer Behavior📺 Advertising Effectiveness
How Brands Grow Summary
How Brands Grow 87%
The empirical laws that reveal why big brands keep winning, and why loyalty programs rarely work.
by Byron Sharp 2010
4.16
4k+ ratings
🏷️ Brand Strategy🧠 Consumer Behavior📺 Advertising Effectiveness
Decoded
by Phil P. Barden • 2013
Two systems run every purchase. The fast, unconscious one decides; the slow, rational one explains.
4.18
1k+
🧠 Consumer Psychology🔬 Neuromarketing💰 Behavioral Economics
Decoded Summary
Decoded 87%
Two systems run every purchase. The fast, unconscious one decides; the slow, rational one explains.
by Phil P. Barden 2013
4.18
1k+ ratings
🧠 Consumer Psychology🔬 Neuromarketing💰 Behavioral Economics
Sensory Marketing
by B. Hultén • 2009
Marketing forgot smell, touch, taste, and sound. A framework for brands that engage all five senses.
3.64
14
🧠 Consumer Psychology🏗️ Brand Strategy🎭 Experience Economy
Sensory Marketing Summary
Sensory Marketing 87%
Marketing forgot smell, touch, taste, and sound. A framework for brands that engage all five senses.
by B. Hultén 2009
3.64
14 ratings
🧠 Consumer Psychology🏗️ Brand Strategy🎭 Experience Economy
Marketing to Gen Z
by Jeff Fromm • 2018
The next consumer majority trusts peers over ads, speaks visually, and buys based on values.
3.78
121
🧬 Generational Marketing🧠 Consumer Behavior📱 Digital Marketing
Marketing to Gen Z Summary
Marketing to Gen Z 87%
The next consumer majority trusts peers over ads, speaks visually, and buys based on values.
by Jeff Fromm 2018
3.78
121 ratings
🧬 Generational Marketing🧠 Consumer Behavior📱 Digital Marketing
Neuromarketing
by Patrick Renvoisé • 2005
The reptile brain decides. Your pitch aims at the wrong one. Aim lower and sell.
3.90
787
🧠 Sales Psychology🧪 Neuromarketing🛒 Consumer Behavior
Neuromarketing Summary
Neuromarketing 87%
The reptile brain decides. Your pitch aims at the wrong one. Aim lower and sell.
by Patrick Renvoisé 2005
3.90
787 ratings
🧠 Sales Psychology🧪 Neuromarketing🛒 Consumer Behavior
AI-Powered Commerce
by Andy Pandharikar • 2022
Skip the guesswork: AI mines market data to surface product ideas, white space, and demand signals.
🤖 Ai In Commerce📦 Product Strategy🔍 Market Intelligence
AI-Powered Commerce Summary
AI-Powered Commerce 87%
Skip the guesswork: AI mines market data to surface product ideas, white space, and demand signals.
by Andy Pandharikar 2022
🤖 Ai In Commerce📦 Product Strategy🔍 Market Intelligence
Emotional Branding, Revised Edition
by Marc Gobé • 2001
Emotions, not features, drive loyalty. The sensory, story-driven playbook for brands people love.
3.76
398
🧭 Brand Strategy🧠 Consumer Psychology👁️ Sensory Marketing
Emotional Branding, Revised Edition Summary
Emotional Branding, Revised Edition 87%
Emotions, not features, drive loyalty. The sensory, story-driven playbook for brands people love.
by Marc Gobé 2001
3.76
398 ratings
🧭 Brand Strategy🧠 Consumer Psychology👁️ Sensory Marketing
Consumerology
by Philip Graves • 2010
Consumers can't tell you why they buy. Asking them just invents false reasons. Watch them instead.
3.50
264
📊 Market Research🛒 Consumer Behavior🧠 Behavioral Economics
Consumerology Summary
Consumerology 87%
Consumers can't tell you why they buy. Asking them just invents false reasons. Watch them instead.
by Philip Graves 2010
3.50
264 ratings
📊 Market Research🛒 Consumer Behavior🧠 Behavioral Economics
Brand Thinking and Other Noble Pursuits
by Debbie Millman • 2011
Brands are modern myths. The world's best designers reveal how they shape identity and culture.
3.85
886
📈 Brand Strategy🧠 Consumer Psychology🎨 Design Thinking
Brand Thinking and Other Noble Pursuits Summary
Brand Thinking and Other Noble Pursuits 87%
Brands are modern myths. The world's best designers reveal how they shape identity and culture.
by Debbie Millman 2011
3.85
886 ratings
📈 Brand Strategy🧠 Consumer Psychology🎨 Design Thinking
Authenticity
by James H. Gilmore • 2007
Everything sold is manufactured, including authenticity. The winners manage the perception of real.
3.69
222
🎟️ Experience Economy👁️ Brand Perception🎭 Perceived Authenticity
Authenticity Summary
Authenticity 87%
Everything sold is manufactured, including authenticity. The winners manage the perception of real.
by James H. Gilmore 2007
3.69
222 ratings
🎟️ Experience Economy👁️ Brand Perception🎭 Perceived Authenticity
Demand-Side Sales 101
by Bob Moesta • 2020
Stop selling features. The customer's desire to make progress is what actually closes deals.
4.30
538
📊 Sales Methodology🔍 Customer Research🔧 Jobs To Be Done
Demand-Side Sales 101 Summary
Demand-Side Sales 101 87%
Stop selling features. The customer's desire to make progress is what actually closes deals.
by Bob Moesta 2020
4.30
538 ratings
📊 Sales Methodology🔍 Customer Research🔧 Jobs To Be Done
Positioning
by Al Ries • 1980
Better products lose. The marketing war is about owning a single, simple word in the brain.
4.04
19k+
📈 Marketing Strategy🏷️ Brand Strategy🧠 Consumer Psychology
Positioning Summary
Positioning 87%
Better products lose. The marketing war is about owning a single, simple word in the brain.
by Al Ries 1980
4.04
19k+ ratings
📈 Marketing Strategy🏷️ Brand Strategy🧠 Consumer Psychology
CustomHer Experience
by Katie Mares • 2023
Women drive global consumer spending, yet 91 percent feel brands ignore them. The solution.
3.62
26
🛍️ Female Consumers🏷️ Brand Experience🧠 Consumer Psychology
CustomHer Experience Summary
CustomHer Experience 87%
Women drive global consumer spending, yet 91 percent feel brands ignore them. The solution.
by Katie Mares 2023
3.62
26 ratings
🛍️ Female Consumers🏷️ Brand Experience🧠 Consumer Psychology
Ogilvy on Advertising in the Digital Age
by Miles Young • 2019
Digital is a channel, not a discipline. The advertising laws that built Ogilvy still apply.
3.59
268
📱 Digital Marketing📊 Advertising Strategy🏗️ Brand Building
Ogilvy on Advertising in the Digital Age Summary
Ogilvy on Advertising in the Digital Age 87%
Digital is a channel, not a discipline. The advertising laws that built Ogilvy still apply.
by Miles Young 2019
3.59
268 ratings
📱 Digital Marketing📊 Advertising Strategy🏗️ Brand Building
Marketing for hospitality and tourism
by James C. Makens • 1995
Why guests turn down the best offer: the consumer behavior playbook for hospitality marketers.
4.01
406
🏨 Hospitality Marketing🔄 Consumer Behavior✈️ Tourism Marketing
Marketing for hospitality and tourism Summary
Marketing for hospitality and tourism 87%
Why guests turn down the best offer: the consumer behavior playbook for hospitality marketers.
by James C. Makens 1995
4.01
406 ratings
🏨 Hospitality Marketing🔄 Consumer Behavior✈️ Tourism Marketing
The Advertising Effect
by Adam Ferrier • 2014
Most ads try to change minds. The ones that work change what people do first.
4.24
352
📊 Advertising Strategy🧠 Consumer Psychology📈 Behavioral Economics
The Advertising Effect Summary
The Advertising Effect 87%
Most ads try to change minds. The ones that work change what people do first.
by Adam Ferrier 2014
4.24
352 ratings
📊 Advertising Strategy🧠 Consumer Psychology📈 Behavioral Economics
Paid Attention
by Faris Yakob • 2015
Brands used to buy attention. Now they must earn it with myth, emotion, and ideas people share.
3.86
224
📢 Advertising Strategy🏗️ Brand Building⏳ Attention Economics
Paid Attention Summary
Paid Attention 87%
Brands used to buy attention. Now they must earn it with myth, emotion, and ideas people share.
by Faris Yakob 2015
3.86
224 ratings
📢 Advertising Strategy🏗️ Brand Building⏳ Attention Economics
The Culture Code
by Clotaire Rapaille • 2006
Every culture boils health, money, love down to a single unconscious word. Here are America's.
3.94
4k+
🧠 Consumer Psychology🌍 Cross-Cultural Marketing🔍 Unconscious Biases
The Culture Code Summary
The Culture Code 87%
Every culture boils health, money, love down to a single unconscious word. Here are America's.
by Clotaire Rapaille 2006
3.94
4k+ ratings
🧠 Consumer Psychology🌍 Cross-Cultural Marketing🔍 Unconscious Biases
Fascinate
by Sally Hogshead • 2010
Forget logic; seven hardwired instincts capture attention. Most messages hit the wrong ones.
3.78
3k+
🧠 Consumer Psychology🏷️ Brand Identity🧲 Neuromarketing
Fascinate Summary
Fascinate 87%
Forget logic; seven hardwired instincts capture attention. Most messages hit the wrong ones.
by Sally Hogshead 2010
3.78
3k+ ratings
🧠 Consumer Psychology🏷️ Brand Identity🧲 Neuromarketing
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