Themes Lists Trending New
Start free trial
EnglishEnglish
EspañolSpanish
简体中文Chinese
繁體中文Chinese (Traditional)
FrançaisFrench
DeutschGerman
日本語Japanese
PortuguêsPortuguese
ItalianoItalian
한국어Korean
РусскийRussian
NederlandsDutch
العربيةArabic
PolskiPolish
हिन्दीHindi
Tiếng ViệtVietnamese
SvenskaSwedish
ΕλληνικάGreek
TürkçeTurkish
ไทยThai
ČeštinaCzech
RomânăRomanian
MagyarHungarian
УкраїнськаUkrainian
IndonesiaIndonesian
DanskDanish
SuomiFinnish
БългарскиBulgarian
עבריתHebrew
NorskNorwegian
HrvatskiCroatian
CatalàCatalan
SlovenčinaSlovak
LietuviųLithuanian
SlovenščinaSlovenian
СрпскиSerbian
EestiEstonian
LatviešuLatvian
فارسیPersian
മലയാളംMalayalam
தமிழ்Tamil
اردوUrdu
SoBrief
Searching...

🤝 Service Branding

Strategies for building a compelling brand identity around intangible offerings, where trust, experience, and reputation matter more than a physical product.
How to Launch a Brand
by Fabian Geyrhalter • 2020
Where brand names come from, how logos earn attention, and what turns a business into a brand.
3.90
191
🧭 Brand Strategy🎨 Visual Identity🏷️ Brand Naming
How to Launch a Brand Summary
How to Launch a Brand 90%
Where brand names come from, how logos earn attention, and what turns a business into a brand.
by Fabian Geyrhalter 2020
3.90
191 ratings
🧭 Brand Strategy🎨 Visual Identity🏷️ Brand Naming
Branding
by Michael Johnson • 2016
Why most brands look the same and the disciplined process that makes yours the exception.
4.32
294
🧭 Brand Strategy🎨 Visual Identity Design🏷️ Brand Naming
Branding Summary
Branding 90%
Why most brands look the same and the disciplined process that makes yours the exception.
by Michael Johnson 2016
4.32
294 ratings
🧭 Brand Strategy🎨 Visual Identity Design🏷️ Brand Naming
Designing Brand Identity
by Alina Wheeler • 2003
The complete playbook for turning abstract company values into a brand people trust on sight.
4.12
3k+
🆔 Brand Identity🏢 Corporate Branding🧭 Brand Strategy
Designing Brand Identity Summary
Designing Brand Identity 90%
The complete playbook for turning abstract company values into a brand people trust on sight.
by Alina Wheeler 2003
4.12
3k+ ratings
🆔 Brand Identity🏢 Corporate Branding🧭 Brand Strategy
Brand Gap, The
by Marty Neumeier • 2003
Brands stumble not on bad strategy or poor design, but on the gap no one manages.
3.98
6k+
🧠 Brand Strategy🧭 Brand Differentiation💡 Design Thinking
Brand Gap, The Summary
Brand Gap, The 90%
Brands stumble not on bad strategy or poor design, but on the gap no one manages.
by Marty Neumeier 2003
3.98
6k+ ratings
🧠 Brand Strategy🧭 Brand Differentiation💡 Design Thinking
What Great Brands Do
by Denise Lee Yohn • 2013
The best brands stop pursuing customers and start attracting them. They build from the inside out.
3.91
365
🎯 Brand Strategy🏢 Corporate Culture❤️ Emotional Branding
What Great Brands Do Summary
What Great Brands Do 90%
The best brands stop pursuing customers and start attracting them. They build from the inside out.
by Denise Lee Yohn 2013
3.91
365 ratings
🎯 Brand Strategy🏢 Corporate Culture❤️ Emotional Branding
Branding For Dummies
by Bill Chiaravalle • 2006
Branding that lasts: why consistency outranks brilliance, and a playbook for earning consumer trust.
3.74
118
🧭 Brand Strategy🎯 Market Positioning🤝 Consumer Trust
Branding For Dummies Summary
Branding For Dummies 90%
Branding that lasts: why consistency outranks brilliance, and a playbook for earning consumer trust.
by Bill Chiaravalle 2006
3.74
118 ratings
🧭 Brand Strategy🎯 Market Positioning🤝 Consumer Trust
The Brand Mapping Strategy
by Karen Leland • 2016
The market is already defining your brand. A step-by-step process for reclaiming that narrative.
3.74
107
🧑‍💼 Personal Branding🏢 Corporate Branding🗺️ Brand Strategy
The Brand Mapping Strategy Summary
The Brand Mapping Strategy 90%
The market is already defining your brand. A step-by-step process for reclaiming that narrative.
by Karen Leland 2016
3.74
107 ratings
🧑‍💼 Personal Branding🏢 Corporate Branding🗺️ Brand Strategy
Bigger Than This
by Fabian Geyrhalter • 2018
Commodity brands become icons not by invention but by the eight traits that make them matter.
4.17
213
📊 Brand Strategy🚀 Startup Branding📖 Brand Storytelling
Bigger Than This Summary
Bigger Than This 90%
Commodity brands become icons not by invention but by the eight traits that make them matter.
by Fabian Geyrhalter 2018
4.17
213 ratings
📊 Brand Strategy🚀 Startup Branding📖 Brand Storytelling
The Fortune Cookie Principle
by Bernadette Jiwa • 2013
Twenty design decisions that make your brand a story worth telling and sharing.
3.88
686
🧱 Brand Building📖 Brand Narrative🎯 Purpose Driven
The Fortune Cookie Principle Summary
The Fortune Cookie Principle 90%
Twenty design decisions that make your brand a story worth telling and sharing.
by Bernadette Jiwa 2013
3.88
686 ratings
🧱 Brand Building📖 Brand Narrative🎯 Purpose Driven
Breakthrough Branding
by Catherine Kaputa • 2012
How to own a niche, be the face, and build a machine: the small-brand playbook.
3.82
85
🎯 Brand Strategy🔎 Niche Marketing👤 Personal Branding
Breakthrough Branding Summary
Breakthrough Branding 90%
How to own a niche, be the face, and build a machine: the small-brand playbook.
by Catherine Kaputa 2012
3.82
85 ratings
🎯 Brand Strategy🔎 Niche Marketing👤 Personal Branding
Building Strong Brands
by David A. Aaker • 1995
A brand is an asset hiding inside your marketing budget. The system for unlocking it.
3.99
657
🏷️ Brand Management🎯 Brand Identity🧠 Consumer Psychology
Building Strong Brands Summary
Building Strong Brands 90%
A brand is an asset hiding inside your marketing budget. The system for unlocking it.
by David A. Aaker 1995
3.99
657 ratings
🏷️ Brand Management🎯 Brand Identity🧠 Consumer Psychology
Brand Now
by Nick Westergaard • 2018
Brands are DNA, not pyramids. Here is how to re-sequence yours.
3.99
138
🎯 Brand Strategy📖 Storytelling🤝 Customer Experience
Brand Now Summary
Brand Now 90%
Brands are DNA, not pyramids. Here is how to re-sequence yours.
by Nick Westergaard 2018
3.99
138 ratings
🎯 Brand Strategy📖 Storytelling🤝 Customer Experience
Conquer Your Rebrand
by Bill Kenney • 2023
Most rebrands are cosmetic. How to run one that turns identity into a growth engine.
4.28
32
🏷️ Brand Identity🏢 B2b Branding🔄 Rebranding
Conquer Your Rebrand Summary
Conquer Your Rebrand 89%
Most rebrands are cosmetic. How to run one that turns identity into a growth engine.
by Bill Kenney 2023
4.28
32 ratings
🏷️ Brand Identity🏢 B2b Branding🔄 Rebranding
Kellogg on Branding
by Alice M. Tybout • 2005
Beyond logos: a Kellogg MBA course on brand as system, spanning positioning, culture, and finance.
4.09
276
🏷️ Brand Management📈 Marketing Strategy📍 Brand Positioning
Kellogg on Branding Summary
Kellogg on Branding 89%
Beyond logos: a Kellogg MBA course on brand as system, spanning positioning, culture, and finance.
by Alice M. Tybout 2005
4.09
276 ratings
🏷️ Brand Management📈 Marketing Strategy📍 Brand Positioning
The Origin of Brands
by Al Ries • 2005
The market doesn't converge. It branches, and every branch is a brand you can own.
3.71
436
🧱 Brand Strategy🌱 Category Creation📍 Brand Positioning
The Origin of Brands Summary
The Origin of Brands 89%
The market doesn't converge. It branches, and every branch is a brand you can own.
by Al Ries 2005
3.71
436 ratings
🧱 Brand Strategy🌱 Category Creation📍 Brand Positioning
Visual Hammer
by Laura Ries • 2012
The emotional brain doesn't read. It sees. The brands that understand this rule the market.
3.88
161
🎯 Brand Strategy👁️ Visual Branding❤️ Emotional Branding
Visual Hammer Summary
Visual Hammer 89%
The emotional brain doesn't read. It sees. The brands that understand this rule the market.
by Laura Ries 2012
3.88
161 ratings
🎯 Brand Strategy👁️ Visual Branding❤️ Emotional Branding
The 22 Immutable Laws Of Branding
by Al Ries • 1998
Own one word. Publicity over ads. Focus over expansion. The 22 laws that build brands that last.
3.88
4k+
🎯 Brand Positioning🏗️ Category Creation🏷️ Brand Naming
The 22 Immutable Laws Of Branding Summary
The 22 Immutable Laws Of Branding 89%
Own one word. Publicity over ads. Focus over expansion. The 22 laws that build brands that last.
by Al Ries 1998
3.88
4k+ ratings
🎯 Brand Positioning🏗️ Category Creation🏷️ Brand Naming
StoryBranding 2.0
by Jim Signorelli • 2011
Customers already hold their beliefs. The brands that win simply agree, clearly and consistently.
3.95
216
🧱 Brand Strategy📖 Brand Storytelling🎭 Archetypal Branding
StoryBranding 2.0 Summary
StoryBranding 2.0 89%
Customers already hold their beliefs. The brands that win simply agree, clearly and consistently.
by Jim Signorelli 2011
3.95
216 ratings
🧱 Brand Strategy📖 Brand Storytelling🎭 Archetypal Branding
Zag
by Marty Neumeier • 2006
Why different beats better, and the method for making your brand the one they remember.
3.99
4k+
🔖 Brand Strategy⚡ Radical Differentiation🎨 Design Thinking
Zag Summary
Zag 89%
Why different beats better, and the method for making your brand the one they remember.
by Marty Neumeier 2006
3.99
4k+ ratings
🔖 Brand Strategy⚡ Radical Differentiation🎨 Design Thinking
All about Them
by Bruce Turkel • 2016
Your product works. Everyone's does. Brands that win make people feel something about themselves.
3.53
74
🎯 Brand Strategy👥 Customer Centricity❤️ Emotional Branding
All about Them Summary
All about Them 89%
Your product works. Everyone's does. Brands that win make people feel something about themselves.
by Bruce Turkel 2016
3.53
74 ratings
🎯 Brand Strategy👥 Customer Centricity❤️ Emotional Branding
Be The Brand
by Jules Marcoux • 2016
Turn your reputation into revenue: the playbook for building a personal brand that pays.
3.75
72
🧑‍💼 Personal Branding📝 Content Marketing👥 Audience Building
Be The Brand Summary
Be The Brand 89%
Turn your reputation into revenue: the playbook for building a personal brand that pays.
by Jules Marcoux 2016
3.75
72 ratings
🧑‍💼 Personal Branding📝 Content Marketing👥 Audience Building
Eating the Big Fish
by Adam Morgan • 1999
Outspent is a given. Outplayed is a choice: the challenger brand's guide to beating giants.
3.93
752
🛠️ Brand Strategy⚔️ Competitive Positioning💥 Market Disruption
Eating the Big Fish Summary
Eating the Big Fish 89%
Outspent is a given. Outplayed is a choice: the challenger brand's guide to beating giants.
by Adam Morgan 1999
3.93
752 ratings
🛠️ Brand Strategy⚔️ Competitive Positioning💥 Market Disruption
The Power of Licensing
by Michael Stone • 2018
Your brand could be in categories you never manufactured. The licensing playbook.
4.33
3
🏷️ Brand Licensing🛡️ Trademark Strategy🌟 Celebrity Branding
The Power of Licensing Summary
The Power of Licensing 89%
Your brand could be in categories you never manufactured. The licensing playbook.
by Michael Stone 2018
4.33
3 ratings
🏷️ Brand Licensing🛡️ Trademark Strategy🌟 Celebrity Branding
What Clients Love
by Harry Beckwith • 2003
Clients choose who they like. A field guide for turning that fact into faster growth.
4.00
354
🤝 Client Relationships🏢 Service Businesses🏗️ Brand Building
What Clients Love Summary
What Clients Love 89%
Clients choose who they like. A field guide for turning that fact into faster growth.
by Harry Beckwith 2003
4.00
354 ratings
🤝 Client Relationships🏢 Service Businesses🏗️ Brand Building
Discovering the Soul of Service
by Leonard L. Berry • 1999
The sustainable success playbook from 14 companies that chose values over shortcuts.
4.05
375
🏢 Service Industry🤝 Customer Experience🏷️ Brand Management
Discovering the Soul of Service Summary
Discovering the Soul of Service 89%
The sustainable success playbook from 14 companies that chose values over shortcuts.
by Leonard L. Berry 1999
4.05
375 ratings
🏢 Service Industry🤝 Customer Experience🏷️ Brand Management
Lovemarks The Future Beyond Brands
by Kevin Roberts • 2005
Brands lost their mystery. Three buried instincts are the only way to get it back.
3.86
1k+
🎯 Brand Strategy❤️ Emotional Branding🧠 Consumer Psychology
Lovemarks The Future Beyond Brands Summary
Lovemarks The Future Beyond Brands 89%
Brands lost their mystery. Three buried instincts are the only way to get it back.
by Kevin Roberts 2005
3.86
1k+ ratings
🎯 Brand Strategy❤️ Emotional Branding🧠 Consumer Psychology
Jab, Jab, Jab, Right Hook
by Gary Vaynerchuk • 2013
Give value long before you sell, and make every post feel native to its platform.
3.95
9k+
📲 Social Media Marketing📋 Content Strategy📖 Brand Storytelling
Jab, Jab, Jab, Right Hook Summary
Jab, Jab, Jab, Right Hook 89%
Give value long before you sell, and make every post feel native to its platform.
by Gary Vaynerchuk 2013
3.95
9k+ ratings
📲 Social Media Marketing📋 Content Strategy📖 Brand Storytelling
The Invisible Touch
by Harry Beckwith • 2000
Specialists earn more even with made-up niches, and sacrifice builds loyalty faster than skill.
3.9
184
🏢 Service Businesses🏷️ Brand Perception🤝 Client Relationships
The Invisible Touch Summary
The Invisible Touch 89%
Specialists earn more even with made-up niches, and sacrifice builds loyalty faster than skill.
by Harry Beckwith 2000
3.9
184 ratings
🏢 Service Businesses🏷️ Brand Perception🤝 Client Relationships
Obsessed
by Emily Heyward • 2020
The brands people obsess over made one decision early: brand isn't paint, it's the foundation.
3.96
976
🧭 Brand Strategy🧠 Consumer Psychology🎨 Brand Identity
Obsessed Summary
Obsessed 89%
The brands people obsess over made one decision early: brand isn't paint, it's the foundation.
by Emily Heyward 2020
3.96
976 ratings
🧭 Brand Strategy🧠 Consumer Psychology🎨 Brand Identity
Rethinking Prestige Branding
by Wolfgang Schaefer • 2013
The new luxury does not sell scarcity; it builds missions and myths that people chase.
4.05
82
👜 Luxury Branding📖 Brand Storytelling🎯 Mission-Driven Brands
Rethinking Prestige Branding Summary
Rethinking Prestige Branding 89%
The new luxury does not sell scarcity; it builds missions and myths that people chase.
by Wolfgang Schaefer 2013
4.05
82 ratings
👜 Luxury Branding📖 Brand Storytelling🎯 Mission-Driven Brands
Logos that Last
by Allan Peters • 2023
Six weeks of iteration, vintage hunting, and one rule: build a logo that outlives the trends.
4.21
253
✏️ Logo Design🏷️ Brand Identity⚙️ Design Process
Logos that Last Summary
Logos that Last 89%
Six weeks of iteration, vintage hunting, and one rule: build a logo that outlives the trends.
by Allan Peters 2023
4.21
253 ratings
✏️ Logo Design🏷️ Brand Identity⚙️ Design Process
The Hero and the Outlaw
by Margaret Mark • 2001
The deepest brands play a role your customer already knows; here is the full cast.
4.13
947
🏛️ Brand Identity❤️ Emotional Branding📖 Brand Storytelling
The Hero and the Outlaw Summary
The Hero and the Outlaw 89%
The deepest brands play a role your customer already knows; here is the full cast.
by Margaret Mark 2001
4.13
947 ratings
🏛️ Brand Identity❤️ Emotional Branding📖 Brand Storytelling
The Fall of Advertising and the Rise of PR
by Al Ries • 2002
PR builds brands; advertising only maintains them. Why press coverage beats paid media every time.
3.72
876
🎤 Public Relations📢 Advertising🏗️ Category Creation
The Fall of Advertising and the Rise of PR Summary
The Fall of Advertising and the Rise of PR 89%
PR builds brands; advertising only maintains them. Why press coverage beats paid media every time.
by Al Ries 2002
3.72
876 ratings
🎤 Public Relations📢 Advertising🏗️ Category Creation
Hello, My Name Is Awesome
by Alexandra Watkins • 2014
A veteran namer's simple filter for brand names that charm strangers instead of confusing them.
4.13
983
🏷️ Brand Strategy✏️ Identity Design😊 Emotional Branding
Hello, My Name Is Awesome Summary
Hello, My Name Is Awesome 89%
A veteran namer's simple filter for brand names that charm strangers instead of confusing them.
by Alexandra Watkins 2014
4.13
983 ratings
🏷️ Brand Strategy✏️ Identity Design😊 Emotional Branding
Creating a Brand Identity
by Catharine Slade-Brooking • 2016
Turn a logo into a promise: the research, strategy, and psychology every brand designer needs.
3.99
307
🧱 Brand Identity Design🧠 Consumer Psychology👁️ Visual Communication
Creating a Brand Identity Summary
Creating a Brand Identity 89%
Turn a logo into a promise: the research, strategy, and psychology every brand designer needs.
by Catharine Slade-Brooking 2016
3.99
307 ratings
🧱 Brand Identity Design🧠 Consumer Psychology👁️ Visual Communication
High-Tech, High-Touch Customer Service
by Micah Solomon • 2012
The personal-service secret of beloved brands, and the technology that scales it.
3.77
113
🛎️ Customer Experience🎨 Service Design🧠 Hiring For Attitude
High-Tech, High-Touch Customer Service Summary
High-Tech, High-Touch Customer Service 89%
The personal-service secret of beloved brands, and the technology that scales it.
by Micah Solomon 2012
3.77
113 ratings
🛎️ Customer Experience🎨 Service Design🧠 Hiring For Attitude
The Brand Flip
by Marty Neumeier • 2015
The internet handed customers the controls. Most companies still haven't noticed who's driving.
4.30
673
🎯 Brand Strategy✨ Customer Experience🎨 Design Thinking
The Brand Flip Summary
The Brand Flip 89%
The internet handed customers the controls. Most companies still haven't noticed who's driving.
by Marty Neumeier 2015
4.30
673 ratings
🎯 Brand Strategy✨ Customer Experience🎨 Design Thinking
Category Creation
by Anthony Kennada • 2019
Don't disrupt an old market. Invent a new one, then build the brand that owns it.
3.86
72
🏗️ Market Creation🎯 Brand Strategy💼 B2B Marketing
Category Creation Summary
Category Creation 88%
Don't disrupt an old market. Invent a new one, then build the brand that owns it.
by Anthony Kennada 2019
3.86
72 ratings
🏗️ Market Creation🎯 Brand Strategy💼 B2B Marketing
Hair Salon and Day Spa
by Entrepreneur Magazine • 2014
Most salon startups fail on the business side, not the styling. Ten steps fix that.
✂️ Service Business🚀 Small Business Startup📋 Startup Playbooks
Hair Salon and Day Spa Summary
Hair Salon and Day Spa 88%
Most salon startups fail on the business side, not the styling. Ten steps fix that.
by Entrepreneur Magazine 2014
✂️ Service Business🚀 Small Business Startup📋 Startup Playbooks
How Brands Become Icons
by Douglas B. Holt • 2004
Brands become icons by telling myths that resolve cultural tensions.
3.84
392
🧱 Brand Strategy🌍 Cultural Strategy📖 Brand Mythology
How Brands Become Icons Summary
How Brands Become Icons 88%
Brands become icons by telling myths that resolve cultural tensions.
by Douglas B. Holt 2004
3.84
392 ratings
🧱 Brand Strategy🌍 Cultural Strategy📖 Brand Mythology
Notes from a Friend
by Anthony Robbins • 1995
You are punishing loyal customers for the crimes of the 1 percent. A five-step reset.
3.97
2k+
🎯 Customer Experience🧩 Service Design🏷️ Brand Strategy
Notes from a Friend Summary
Notes from a Friend 88%
You are punishing loyal customers for the crimes of the 1 percent. A five-step reset.
by Anthony Robbins 1995
3.97
2k+ ratings
🎯 Customer Experience🧩 Service Design🏷️ Brand Strategy
Rocket
by Michael J. Silverstein • 2015
Customer surveys do not create breakthroughs. Winning brands build advocates who sell for them.
3.37
54
📊 Brand Strategy🎯 Customer Loyalty📣 Brand Advocacy
Rocket Summary
Rocket 88%
Customer surveys do not create breakthroughs. Winning brands build advocates who sell for them.
by Michael J. Silverstein 2015
3.37
54 ratings
📊 Brand Strategy🎯 Customer Loyalty📣 Brand Advocacy
What Customers Crave
by Nicholas J. Webb • 2016
Good customer service is killing your business. The design-driven method that replaces it.
3.69
289
🧩 Customer Experience Design🗺️ Customer Journey Mapping🧈 Frictionless Service
What Customers Crave Summary
What Customers Crave 88%
Good customer service is killing your business. The design-driven method that replaces it.
by Nicholas J. Webb 2016
3.69
289 ratings
🧩 Customer Experience Design🗺️ Customer Journey Mapping🧈 Frictionless Service
Hug Your Haters
by Jay Baer • 2016
Two playbooks for turning whiners into loyal advocates: one for private calls, one for public posts.
3.85
788
🗣️ Customer Complaints🔄 Service Recovery💻 Online Reputation
Hug Your Haters Summary
Hug Your Haters 88%
Two playbooks for turning whiners into loyal advocates: one for private calls, one for public posts.
by Jay Baer 2016
3.85
788 ratings
🗣️ Customer Complaints🔄 Service Recovery💻 Online Reputation
Success Secrets of the Social Media Marketing Superstars
by Mitch Meyerson • 2010
Authenticity over promotion: how the first wave of social media marketers built audiences that buy.
3.00
1
📱 Social Media Marketing💻 Digital Marketing📝 Content Marketing
Success Secrets of the Social Media Marketing Superstars Summary
Success Secrets of the Social Media Marketing Superstars 88%
Authenticity over promotion: how the first wave of social media marketers built audiences that buy.
by Mitch Meyerson 2010
3.00
1 ratings
📱 Social Media Marketing💻 Digital Marketing📝 Content Marketing
Lean Branding
by Laura Busche • 2014
Your brand is a hypothesis, not a logo. Here is how to run the experiments.
3.71
99
🎯 Brand Strategy🔄 Lean Startup📖 Brand Storytelling
Lean Branding Summary
Lean Branding 88%
Your brand is a hypothesis, not a logo. Here is how to run the experiments.
by Laura Busche 2014
3.71
99 ratings
🎯 Brand Strategy🔄 Lean Startup📖 Brand Storytelling
Brand Thinking and Other Noble Pursuits
by Debbie Millman • 2011
Brands are modern myths. The world's best designers reveal how they shape identity and culture.
3.85
886
📈 Brand Strategy🧠 Consumer Psychology🎨 Design Thinking
Brand Thinking and Other Noble Pursuits Summary
Brand Thinking and Other Noble Pursuits 88%
Brands are modern myths. The world's best designers reveal how they shape identity and culture.
by Debbie Millman 2011
3.85
886 ratings
📈 Brand Strategy🧠 Consumer Psychology🎨 Design Thinking
Emotional Branding, Revised Edition
by Marc Gobé • 2001
Emotions, not features, drive loyalty. The sensory, story-driven playbook for brands people love.
3.76
398
🧭 Brand Strategy🧠 Consumer Psychology👁️ Sensory Marketing
Emotional Branding, Revised Edition Summary
Emotional Branding, Revised Edition 88%
Emotions, not features, drive loyalty. The sensory, story-driven playbook for brands people love.
by Marc Gobé 2001
3.76
398 ratings
🧭 Brand Strategy🧠 Consumer Psychology👁️ Sensory Marketing
Platform
by Michael Hyatt • 2012
The exact playbook for building an online platform from scratch: a blog that fuels a career.
4.16
13k+
🌐 Personal Branding📱 Social Media Marketing📝 Blogging
Platform Summary
Platform 88%
The exact playbook for building an online platform from scratch: a blog that fuels a career.
by Michael Hyatt 2012
4.16
13k+ ratings
🌐 Personal Branding📱 Social Media Marketing📝 Blogging
Experiential Marketing
by Bernd H. Schmitt • 1999
Stop selling features and benefits. Five experience types and the tools to build them.
3.85
112
🏷️ Brand Experience🧩 Customer Experience👁️ Sensory Marketing
Experiential Marketing Summary
Experiential Marketing 88%
Stop selling features and benefits. Five experience types and the tools to build them.
by Bernd H. Schmitt 1999
3.85
112 ratings
🏷️ Brand Experience🧩 Customer Experience👁️ Sensory Marketing
Home
Search
Swipe
Library
Get App
Try Full Access for 3 Days
Listen, bookmark, and more
Compare Features Free Pro
📖 Read Summaries
Read unlimited summaries. Free users get 3 per month
🎧 Listen to Summaries
Listen to unlimited summaries in 40 languages
 —
❤️ Unlimited Bookmarks
Free users are limited to 4
 —
📜 Unlimited History
Free users are limited to 4
 —
📥 Unlimited Downloads
Free users are limited to 1
 —
Risk-Free Timeline
Today: Get Instant Access
Listen to full summaries of 26,000+ books. That's 12,000+ hours of audio!
Day 2: Trial Reminder
We'll send you a notification that your trial is ending soon.
Day 3: Your subscription begins
You'll be charged on Jul 25,
cancel anytime before.
Consume 2.8× More Books
2.8× more books Listening Reading
Our users love us
600,000+ readers
Trustpilot Rating
TrustPilot
4.6 Excellent
This site is a total game-changer. I've been flying through book summaries like never before. Highly, highly recommend.
— Dave G
Worth my money and time, and really well made. I've never seen this quality of summaries on other websites. Very helpful!
— Em
Highly recommended!! Fantastic service. Perfect for those that want a little more than a teaser but not all the intricate details of a full audio book.
— Greg M
Save 62%
Yearly
$119.88 $44.99/year/yr
$3.75/mo
Monthly
$9.99/mo
Start a 3-Day Free Trial
3 days free, then $44.99/year. Cancel anytime.
Unlock a world of fiction & nonfiction books
26,000+ books for the price of 2 books
Read any book in 10 minutes
Discover new books like Tinder
Request any book if it's not summarized
Read more books than anyone you know
#1 app for book lovers
Lifelike & immersive summaries
30-day money-back guarantee
Download summaries in EPUBs or PDFs
Cancel anytime in a few clicks
Scanner
Find a barcode to scan

⭐
⭐
⭐
We have a special gift for you
Open
38% OFF
DISCOUNT FOR YOU
⭐
⭐
⭐
$79.99
$49.99/year
only $4.16 per month
Continue
2 taps to start, super easy to cancel
Settings
General
Widget
Loading...
⭐
⭐
⭐
We have a special gift for you
Open
38% OFF
DISCOUNT FOR YOU
⭐
⭐
⭐
$79.99
$49.99/year
only $4.16 per month
Continue
2 taps to start, super easy to cancel