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SoBrief
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Jeffrey Gitomer's 21.5 Unbreakable Laws of Selling
by Jeffrey Gitomer • 2013
Cold calling yields 95 percent rejection. The attraction principles that flip that math to yes.
4.05
209
Jeffrey Gitomer's 21.5 Unbreakable Laws of Selling Summary
Jeffrey Gitomer's 21.5 Unbreakable Laws of Selling 91%
Cold calling yields 95 percent rejection. The attraction principles that flip that math to yes.
by Jeffrey Gitomer 2013
4.05
209 ratings
Marketing Outrageously
by Jon Spoelstra • 2001
Safe marketing is the riskiest bet; the audacity playbook that makes customers stop, stare, and buy.
4.14
335
Marketing Outrageously Summary
Marketing Outrageously 91%
Safe marketing is the riskiest bet; the audacity playbook that makes customers stop, stare, and buy.
by Jon Spoelstra 2001
4.14
335 ratings
SNAP Selling
by Jill Konrath • 2010
Your pitch gets deleted because it adds work. Flip the equation with four principles.
3.88
537
SNAP Selling Summary
SNAP Selling 91%
Your pitch gets deleted because it adds work. Flip the equation with four principles.
by Jill Konrath 2010
3.88
537 ratings
Strategic Management of Technological Innovation
by Melissa A. Schilling • 2000
Where breakthroughs originate, when to jump in, and why sharing tech sometimes beats protecting it.
3.83
236
Strategic Management of Technological Innovation Summary
Strategic Management of Technological Innovation 91%
Where breakthroughs originate, when to jump in, and why sharing tech sometimes beats protecting it.
by Melissa A. Schilling 2000
3.83
236 ratings
Demand-Side Sales 101
by Bob Moesta • 2020
Stop selling features. The customer's desire to make progress is what actually closes deals.
4.30
538
Demand-Side Sales 101 Summary
Demand-Side Sales 101 91%
Stop selling features. The customer's desire to make progress is what actually closes deals.
by Bob Moesta 2020
4.30
538 ratings
The Innovator's Solut!on
by Clayton M. Christensen • 2003
The exact playbook for making your next growth initiative a 37% winner, not a 6% also-ran.
4.06
14k+
The Innovator's Solut!on Summary
The Innovator's Solut!on 91%
The exact playbook for making your next growth initiative a 37% winner, not a 6% also-ran.
by Clayton M. Christensen 2003
4.06
14k+ ratings
Democratizing Innovation
by Eric von Hippel • 2005
Innovation's hidden engine isn't corporate R&D. It's users, and companies that ignore them lose out.
3.62
617
Democratizing Innovation Summary
Democratizing Innovation 91%
Innovation's hidden engine isn't corporate R&D. It's users, and companies that ignore them lose out.
by Eric von Hippel 2005
3.62
617 ratings
The Sales Development Playbook
by Trish Bertuzzi • 2016
A blueprint for an inside sales team that fills your reps' calendars with qualified meetings.
4.18
691
The Sales Development Playbook Summary
The Sales Development Playbook 91%
A blueprint for an inside sales team that fills your reps' calendars with qualified meetings.
by Trish Bertuzzi 2016
4.18
691 ratings
Integrity Selling for the 21st Century
by Ron Willingham • 1987
The customer-focused method where prospects do 80 percent of the talking and close themselves.
3.91
449
Integrity Selling for the 21st Century Summary
Integrity Selling for the 21st Century 91%
The customer-focused method where prospects do 80 percent of the talking and close themselves.
by Ron Willingham 1987
3.91
449 ratings
They Ask, You Answer
by Marcus Sheridan • 2019
Publish your price, admit your flaws, answer every question openly. The buyers sell themselves.
4.22
2k+
They Ask, You Answer Summary
They Ask, You Answer 91%
Publish your price, admit your flaws, answer every question openly. The buyers sell themselves.
by Marcus Sheridan 2019
4.22
2k+ ratings
Hacking Sales
by Max Altschuler • 2015
Stack the right tools, automate busywork, and build a pipeline that runs on data, not hustle.
3.65
311
Hacking Sales Summary
Hacking Sales 91%
Stack the right tools, automate busywork, and build a pipeline that runs on data, not hustle.
by Max Altschuler 2015
3.65
311 ratings
Rainmaking Conversations
by Mike Schultz • 2011
Master a four-part conversation framework that turns buyer problems and goals into closed deals.
3.79
175
Rainmaking Conversations Summary
Rainmaking Conversations 91%
Master a four-part conversation framework that turns buyer problems and goals into closed deals.
by Mike Schultz 2011
3.79
175 ratings
The Business Model Navigator
by Oliver Gassmann • 2013
Nearly every breakthrough business model remixes the same 55 patterns. A method for finding yours.
4.10
455
The Business Model Navigator Summary
The Business Model Navigator 91%
Nearly every breakthrough business model remixes the same 55 patterns. A method for finding yours.
by Oliver Gassmann 2013
4.10
455 ratings
Mapping Innovation
by Greg Satell • 2017
Not every innovation problem needs disruption. The map for picking the strategy yours does.
3.90
240
Mapping Innovation Summary
Mapping Innovation 91%
Not every innovation problem needs disruption. The map for picking the strategy yours does.
by Greg Satell 2017
3.90
240 ratings
Sell or Be Sold
by Grant Cardone • 1998
Everyone is in sales, whether they know it or not. The unapologetic guide to winning.
4.05
8k+
Sell or Be Sold Summary
Sell or Be Sold 91%
Everyone is in sales, whether they know it or not. The unapologetic guide to winning.
by Grant Cardone 1998
4.05
8k+ ratings
Mastering the Complex Sale
by Jeff Thull • 2003
In complex sales, pitching kills deals. Prove the problem first, then co-design the solution.
3.91
457
Mastering the Complex Sale Summary
Mastering the Complex Sale 91%
In complex sales, pitching kills deals. Prove the problem first, then co-design the solution.
by Jeff Thull 2003
3.91
457 ratings
The Conversion Code
by Chris Smith • 2016
Turn internet leads into appointments and closed deals: a system from clicks to contracts.
4.01
697
The Conversion Code Summary
The Conversion Code 91%
Turn internet leads into appointments and closed deals: a system from clicks to contracts.
by Chris Smith 2016
4.01
697 ratings
Jobs to be Done
by Anthony W. Ulwick • 2016
Customers measure success with metrics they never say aloud. Map them and build what actually wins.
3.73
985
Jobs to be Done Summary
Jobs to be Done 91%
Customers measure success with metrics they never say aloud. Map them and build what actually wins.
by Anthony W. Ulwick 2016
3.73
985 ratings
Endless Customers
by Marcus Sheridan • 2025
The search box is dying. A playbook for winning with transparency when clicks stop coming.
4.21
114
Endless Customers Summary
Endless Customers 91%
The search box is dying. A playbook for winning with transparency when clicks stop coming.
by Marcus Sheridan 2025
4.21
114 ratings
Virtual Selling
by Jeb Blount • 2020
Master the blend of video, phone, email, and social selling, or watch your pipeline evaporate.
3.92
396
Virtual Selling Summary
Virtual Selling 91%
Master the blend of video, phone, email, and social selling, or watch your pipeline evaporate.
by Jeb Blount 2020
3.92
396 ratings
Disruptive Innovation
by Clayton M. Christensen • 2011
Leaders fall not to better products, but to simpler, cheaper ones their best customers rejected.
4.46
67
Disruptive Innovation Summary
Disruptive Innovation 91%
Leaders fall not to better products, but to simpler, cheaper ones their best customers rejected.
by Clayton M. Christensen 2011
4.46
67 ratings
The SaaS Sales Method Fundamentals
by Jacco van der Kooij • 2018
From cold email to closing meeting: frameworks for SaaS sales conversations that customers welcome.
4.27
63
The SaaS Sales Method Fundamentals Summary
The SaaS Sales Method Fundamentals 90%
From cold email to closing meeting: frameworks for SaaS sales conversations that customers welcome.
by Jacco van der Kooij 2018
4.27
63 ratings
The Little Red Book of Selling
by Jeffrey Gitomer • 2004
Build a personal brand, kill cold calling, and let social proof close your deals.
3.91
10k+
The Little Red Book of Selling Summary
The Little Red Book of Selling 90%
Build a personal brand, kill cold calling, and let social proof close your deals.
by Jeffrey Gitomer 2004
3.91
10k+ ratings
Design Driven Innovation
by Roberto Verganti • 2009
User research cannot reveal the next breakthrough. Radical innovation is a proposal, not a response.
4.00
498
Design Driven Innovation Summary
Design Driven Innovation 90%
User research cannot reveal the next breakthrough. Radical innovation is a proposal, not a response.
by Roberto Verganti 2009
4.00
498 ratings
The Challenger Sale
by Matthew Dixon • 2011
Complex sales punish relationship builders. The top reps teach customers what they didn't know.
3.91
11k+
The Challenger Sale Summary
The Challenger Sale 90%
Complex sales punish relationship builders. The top reps teach customers what they didn't know.
by Matthew Dixon 2011
3.91
11k+ ratings
Founding Sales - The Startup Sales Handbook
by Peter Kazanjy
Sales is a learnable system, not a personality. The full pipeline for founders who must sell.
4.37
186
Founding Sales - The Startup Sales Handbook Summary
Founding Sales - The Startup Sales Handbook 90%
Sales is a learnable system, not a personality. The full pipeline for founders who must sell.
by Peter Kazanjy
4.37
186 ratings
Secrets of Closing the Sale
by Zig Ziglar • 1984
Objections reveal the path to yes: a question-based method for closing with integrity.
4.16
10k+
Secrets of Closing the Sale Summary
Secrets of Closing the Sale 90%
Objections reveal the path to yes: a question-based method for closing with integrity.
by Zig Ziglar 1984
4.16
10k+ ratings
Selling 101
by Zig Ziglar • 2003
63% of sales calls never ask for the order. Here's the fix.
4.10
1k+
Selling 101 Summary
Selling 101 90%
63% of sales calls never ask for the order. Here's the fix.
by Zig Ziglar 2003
4.10
1k+ ratings
The Numero Uno Salesman
by Karan Sondhi • 2018
Daily improvements and honest conversations turn salespeople into their customers' only choice.
3.00
7
The Numero Uno Salesman Summary
The Numero Uno Salesman 90%
Daily improvements and honest conversations turn salespeople into their customers' only choice.
by Karan Sondhi 2018
3.00
7 ratings
From Impossible To Inevitable
by Aaron Ross • 2016
One niche, four sales roles, three lead engines: the growth formula that makes revenue predictable.
4.19
1k+
From Impossible To Inevitable Summary
From Impossible To Inevitable 90%
One niche, four sales roles, three lead engines: the growth formula that makes revenue predictable.
by Aaron Ross 2016
4.19
1k+ ratings
The Power of Little Ideas
by David C. Robertson • 2017
The real innovation wins come not from disruption but from complementing your strongest product.
3.88
229
The Power of Little Ideas Summary
The Power of Little Ideas 90%
The real innovation wins come not from disruption but from complementing your strongest product.
by David C. Robertson 2017
3.88
229 ratings
Cold Calling Techniques {That Really Work!}
by Stephan Schiffman • 1987
Track your ratios, flip every objection with one question, and set 50 more appointments this year.
3.90
893
Cold Calling Techniques {That Really Work!} Summary
Cold Calling Techniques {That Really Work!} 90%
Track your ratios, flip every objection with one question, and set 50 more appointments this year.
by Stephan Schiffman 1987
3.90
893 ratings
Innovation and Entrepreneurship
by Peter F. Drucker • 1985
The seven sources of innovation and four strategies that turn your business into a market leader.
4.08
11k+
Innovation and Entrepreneurship Summary
Innovation and Entrepreneurship 90%
The seven sources of innovation and four strategies that turn your business into a market leader.
by Peter F. Drucker 1985
4.08
11k+ ratings
What Customers Want
by Anthony W. Ulwick • 2005
Customers can't design your product. Their unmet success metrics, scored by a single algorithm, can.
4.03
617
What Customers Want Summary
What Customers Want 90%
Customers can't design your product. Their unmet success metrics, scored by a single algorithm, can.
by Anthony W. Ulwick 2005
4.03
617 ratings
The Startup Way
by Eric Ries • 2017
Startup speed inside slow giants: turning divisions into labs and failure into fuel.
3.98
4k+
The Startup Way Summary
The Startup Way 90%
Startup speed inside slow giants: turning divisions into labs and failure into fuel.
by Eric Ries 2017
3.98
4k+ ratings
NAVIGATING B2B SALES (E-BOOK)
by Roland Kümin • 2023
Your B2B buyers are self-educating. This playbook turns you into the advisor they still need.
NAVIGATING B2B SALES (E-BOOK) Summary
NAVIGATING B2B SALES (E-BOOK) 90%
Your B2B buyers are self-educating. This playbook turns you into the advisor they still need.
by Roland Kümin 2023
The Innovation Stack
by Jim McKelvey • 2020
Great companies don't disrupt. They layer innovations into interlocking systems no rival can copy.
4.22
2k+
The Innovation Stack Summary
The Innovation Stack 90%
Great companies don't disrupt. They layer innovations into interlocking systems no rival can copy.
by Jim McKelvey 2020
4.22
2k+ ratings
Sales Dogs
by Blair Singer • 2001
Five selling styles. Only one aggressive. Find your natural one and hunt the buyers it converts.
3.92
3k+
Sales Dogs Summary
Sales Dogs 90%
Five selling styles. Only one aggressive. Find your natural one and hunt the buyers it converts.
by Blair Singer 2001
3.92
3k+ ratings
Killing the Sale
by Todd Duncan • 2004
The ten ways your sales approach pushes buyers away. Stop performing, start connecting.
4.01
80
Killing the Sale Summary
Killing the Sale 90%
The ten ways your sales approach pushes buyers away. Stop performing, start connecting.
by Todd Duncan 2004
4.01
80 ratings
Sales Truth
by Mike Weinberg • 2019
Stop chasing sales fads. Prospect relentlessly, message to customer outcomes, master boring basics.
4.38
399
Sales Truth Summary
Sales Truth 90%
Stop chasing sales fads. Prospect relentlessly, message to customer outcomes, master boring basics.
by Mike Weinberg 2019
4.38
399 ratings
The AI Edge
by Jeb Blount • 2024
Your competitor uses AI. A battle plan for reclaiming time and winning more deals.
3.56
240
The AI Edge Summary
The AI Edge 90%
Your competitor uses AI. A battle plan for reclaiming time and winning more deals.
by Jeb Blount 2024
3.56
240 ratings
The Entrepreneurial Mindset
by Rita Gunther McGrath • 2000
Build a venture pipeline from uncertainty: spot, test lean, and seize before competitors react.
4.19
264
The Entrepreneurial Mindset Summary
The Entrepreneurial Mindset 90%
Build a venture pipeline from uncertainty: spot, test lean, and seize before competitors react.
by Rita Gunther McGrath 2000
4.19
264 ratings
Predictable Revenue
by Aaron Ross • 2011
One email system, four sales roles, and the math that makes revenue predictable.
3.97
5k+
Predictable Revenue Summary
Predictable Revenue 90%
One email system, four sales roles, and the math that makes revenue predictable.
by Aaron Ross 2011
3.97
5k+ ratings
Winning At New Products
by Robert G. Cooper • 2011
One in seven product ideas succeeds. A disciplined, gated system for flipping those odds.
3.75
154
Winning At New Products Summary
Winning At New Products 90%
One in seven product ideas succeeds. A disciplined, gated system for flipping those odds.
by Robert G. Cooper 2011
3.75
154 ratings
The Innovator's Dilemma
by Clayton M. Christensen • 1997
Good management blinds firms to the cheaper, simpler technologies that eventually replace them.
4.04
61k+
The Innovator's Dilemma Summary
The Innovator's Dilemma 90%
Good management blinds firms to the cheaper, simpler technologies that eventually replace them.
by Clayton M. Christensen 1997
4.04
61k+ ratings
Free Prize Inside
by Seth Godin • 2004
Build products that sell themselves: small creative bets instead of big ad budgets.
3.85
2k+
Free Prize Inside Summary
Free Prize Inside 90%
Build products that sell themselves: small creative bets instead of big ad budgets.
by Seth Godin 2004
3.85
2k+ ratings
Open Innovation
by Henry Chesbrough • 2003
The old R&D model is dead. Ideas come from everywhere. Companies that don't open won't survive.
3.87
303
Open Innovation Summary
Open Innovation 90%
The old R&D model is dead. Ideas come from everywhere. Companies that don't open won't survive.
by Henry Chesbrough 2003
3.87
303 ratings
The Cold Email Manifesto
by Alex Berman • 2022
Deep research, not spam: the cold email system that rebuilt a $10 million business.
4.21
455
The Cold Email Manifesto Summary
The Cold Email Manifesto 90%
Deep research, not spam: the cold email system that rebuilt a $10 million business.
by Alex Berman 2022
4.21
455 ratings
The Only Sales Guide You'll Ever Need
by Anthony Iannarino • 2016
Twelve attributes separate the sales elite from everyone else, and none of them are about selling.
4.20
701
The Only Sales Guide You'll Ever Need Summary
The Only Sales Guide You'll Ever Need 90%
Twelve attributes separate the sales elite from everyone else, and none of them are about selling.
by Anthony Iannarino 2016
4.20
701 ratings
Open Innovation Results
by Henry Chesbrough • 2019
Breakthrough tech, stalled productivity. Open innovation's architect explains what must change.
4.09
46
Open Innovation Results Summary
Open Innovation Results 90%
Breakthrough tech, stalled productivity. Open innovation's architect explains what must change.
by Henry Chesbrough 2019
4.09
46 ratings
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