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SoBrief
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Sensation
by Thalma Lobel • 2014
Why a warm cup makes people kind, a heavy clipboard feels important, and red sabotages performance.
3.42
384
Sensation Summary
Sensation 88%
Why a warm cup makes people kind, a heavy clipboard feels important, and red sabotages performance.
by Thalma Lobel 2014
3.42
384 ratings
Pre-Suasion
by Robert B. Cialdini • 2016
The most powerful moment in persuasion is not when you speak, but the unguarded instant before.
4.00
11k+
Pre-Suasion Summary
Pre-Suasion 88%
The most powerful moment in persuasion is not when you speak, but the unguarded instant before.
by Robert B. Cialdini 2016
4.00
11k+ ratings
The Political Brain
by Drew Westen • 2007
Why facts and policy details lose elections: the emotional brain runs the voting booth.
4.05
2k+
The Political Brain Summary
The Political Brain 87%
Why facts and policy details lose elections: the emotional brain runs the voting booth.
by Drew Westen 2007
4.05
2k+ ratings
Psyched Up
by Daniel McGinn • 2017
Practice time runs out. How to psych yourself up using science, not instinct.
3.53
377
Psyched Up Summary
Psyched Up 87%
Practice time runs out. How to psych yourself up using science, not instinct.
by Daniel McGinn 2017
3.53
377 ratings
Seducing the Subconscious
by Robert Heath • 2012
Looking away from an ad may make it work better: low attention bypasses your mental defenses.
3.98
181
Seducing the Subconscious Summary
Seducing the Subconscious 86%
Looking away from an ad may make it work better: low attention bypasses your mental defenses.
by Robert Heath 2012
3.98
181 ratings
Primal Intelligence
by Angus Fletcher • 2025
A non-logical intelligence runs your best decisions. Train it, and chaos becomes your advantage.
3.77
434
Primal Intelligence Summary
Primal Intelligence 86%
A non-logical intelligence runs your best decisions. Train it, and chaos becomes your advantage.
by Angus Fletcher 2025
3.77
434 ratings
The Now Habit at Work
by Neil A. Fiore • 2010
Why pushing harder makes procrastination worse, and the reframes that actually build momentum.
3.55
517
The Now Habit at Work Summary
The Now Habit at Work 86%
Why pushing harder makes procrastination worse, and the reframes that actually build momentum.
by Neil A. Fiore 2010
3.55
517 ratings
Before You Know It
by John A. Bargh • 2017
Your unconscious runs your life. Willpower is the worst way to fight it.
4.02
2k+
Before You Know It Summary
Before You Know It 86%
Your unconscious runs your life. Willpower is the worst way to fight it.
by John A. Bargh 2017
4.02
2k+ ratings
Brainfluence
by Roger Dooley • 2011
One hundred brain-science tactics for the subconscious level where most buying decisions happen.
3.96
1k+
Brainfluence Summary
Brainfluence 86%
One hundred brain-science tactics for the subconscious level where most buying decisions happen.
by Roger Dooley 2011
3.96
1k+ ratings
Dark Psychology
by Sebastian Goff • 2017
The persuasion playbook: spot manipulation, sway any room, and use the dark arts for good.
3.74
38
Dark Psychology Summary
Dark Psychology 86%
The persuasion playbook: spot manipulation, sway any room, and use the dark arts for good.
by Sebastian Goff 2017
3.74
38 ratings
Unconscious Branding
by Douglas Van Praet • 2012
The unconscious drives 95% of every purchase. The rules for reaching it, from neuroscience.
3.94
342
Unconscious Branding Summary
Unconscious Branding 86%
The unconscious drives 95% of every purchase. The rules for reaching it, from neuroscience.
by Douglas Van Praet 2012
3.94
342 ratings
7 Secrets of Persuasion
by James C. Crimmins • 2016
The nonconscious brain decides before you do. The persuasion techniques that reach it first.
4.07
166
7 Secrets of Persuasion Summary
7 Secrets of Persuasion 86%
The nonconscious brain decides before you do. The persuasion techniques that reach it first.
by James C. Crimmins 2016
4.07
166 ratings
Magic Words
by Jonah Berger • 2023
Your word choices reveal biases, shape identities, and predict who gets promoted, paid, or arrested.
3.90
2k+
Magic Words Summary
Magic Words 86%
Your word choices reveal biases, shape identities, and predict who gets promoted, paid, or arrested.
by Jonah Berger 2023
3.90
2k+ ratings
All Marketers Are Liars
by Seth Godin • 2005
Great marketing never changes minds; it frames a story consumers already believe and tells it true.
3.88
16k+
All Marketers Are Liars Summary
All Marketers Are Liars 86%
Great marketing never changes minds; it frames a story consumers already believe and tells it true.
by Seth Godin 2005
3.88
16k+ ratings
Positioning
by Al Ries • 1980
Better products lose. The marketing war is about owning a single, simple word in the brain.
4.04
19k+
Positioning Summary
Positioning 86%
Better products lose. The marketing war is about owning a single, simple word in the brain.
by Al Ries 1980
4.04
19k+ ratings
Using Your Brain--For a Change
by Richard Bandler • 1985
Most people let their minds run on autopilot. Here are the tools to take the wheel.
3.98
742
Using Your Brain--For a Change Summary
Using Your Brain--For a Change 86%
Most people let their minds run on autopilot. Here are the tools to take the wheel.
by Richard Bandler 1985
3.98
742 ratings
The Organized Mind
by Daniel J. Levitin • 2014
Attention bandwidth: 120 bits per second. Two conversations fill it. Defend the rest.
3.65
15k+
The Organized Mind Summary
The Organized Mind 86%
Attention bandwidth: 120 bits per second. Two conversations fill it. Defend the rest.
by Daniel J. Levitin 2014
3.65
15k+ ratings
The Einstein Factor
by Win Wenger • 1995
A daily 10-minute exercise that reroutes your inner critic and raises your raw intelligence.
3.72
498
The Einstein Factor Summary
The Einstein Factor 86%
A daily 10-minute exercise that reroutes your inner critic and raises your raw intelligence.
by Win Wenger 1995
3.72
498 ratings
Hypnotic Writing
by Joe Vitale • 2006
A guide to matching your reader's mental trance and leading them straight to the sale.
3.86
833
Hypnotic Writing Summary
Hypnotic Writing 86%
A guide to matching your reader's mental trance and leading them straight to the sale.
by Joe Vitale 2006
3.86
833 ratings
The Advertising Effect
by Adam Ferrier • 2014
Most ads try to change minds. The ones that work change what people do first.
4.24
352
The Advertising Effect Summary
The Advertising Effect 86%
Most ads try to change minds. The ones that work change what people do first.
by Adam Ferrier 2014
4.24
352 ratings
The 5 Second Rule
by Mel Robbins • 2017
A single five-second countdown can interrupt hesitation before your brain talks you out of action.
3.85
49k+
The 5 Second Rule Summary
The 5 Second Rule 86%
A single five-second countdown can interrupt hesitation before your brain talks you out of action.
by Mel Robbins 2017
3.85
49k+ ratings
How Customers Think
by Gerald Zaltman • 2003
Ninety-five percent of buying is unconscious. Your surveys only interview the other five.
4.00
443
How Customers Think Summary
How Customers Think 86%
Ninety-five percent of buying is unconscious. Your surveys only interview the other five.
by Gerald Zaltman 2003
4.00
443 ratings
The Science of Storytelling
by Will Storr • 2019
Why a hallucinating brain is the secret to unforgettable characters and plots.
4.05
8k+
The Science of Storytelling Summary
The Science of Storytelling 86%
Why a hallucinating brain is the secret to unforgettable characters and plots.
by Will Storr 2019
4.05
8k+ ratings
The New Positioning
by Jack Trout • 1995
A consumer's mind holds seven brands. If yours is eighth, it might as well not exist.
3.71
222
The New Positioning Summary
The New Positioning 86%
A consumer's mind holds seven brands. If yours is eighth, it might as well not exist.
by Jack Trout 1995
3.71
222 ratings
The Culture Code
by Clotaire Rapaille • 2006
Every culture boils health, money, love down to a single unconscious word. Here are America's.
3.94
4k+
The Culture Code Summary
The Culture Code 86%
Every culture boils health, money, love down to a single unconscious word. Here are America's.
by Clotaire Rapaille 2006
3.94
4k+ ratings
Master Your Motivation
by Thibaut Meurisse • 2019
Motivation doesn't spark action. Completed actions spark motivation. Start with one tiny task.
4.17
810
Master Your Motivation Summary
Master Your Motivation 86%
Motivation doesn't spark action. Completed actions spark motivation. Start with one tiny task.
by Thibaut Meurisse 2019
4.17
810 ratings
The Anatomy of Humbug
by Paul Feldwick • 2015
Advertising's founding fathers built a science of rational persuasion. They were half right at best.
4.21
376
The Anatomy of Humbug Summary
The Anatomy of Humbug 86%
Advertising's founding fathers built a science of rational persuasion. They were half right at best.
by Paul Feldwick 2015
4.21
376 ratings
How to Write Clearly
by Tom Albrighton • 2021
Your writing isn't clear unless your reader says so. The reader-psychology method that works.
4.29
112
How to Write Clearly Summary
How to Write Clearly 86%
Your writing isn't clear unless your reader says so. The reader-psychology method that works.
by Tom Albrighton 2021
4.29
112 ratings
The Brain Audit
by Sean D'Souza • 2009
Seven checks a customer's brain makes before buying, and the script for passing each.
4.46
604
The Brain Audit Summary
The Brain Audit 86%
Seven checks a customer's brain makes before buying, and the script for passing each.
by Sean D'Souza 2009
4.46
604 ratings
How to Get People to Do Stuff
by Susan M. Weinschenk • 2013
Seven motivations that override logic, and how to ethically build them into everything you design.
3.82
712
How to Get People to Do Stuff Summary
How to Get People to Do Stuff 86%
Seven motivations that override logic, and how to ethically build them into everything you design.
by Susan M. Weinschenk 2013
3.82
712 ratings
Making Habits, Breaking Habits
by Jeremy Dean • 2012
66 days to automatic: the science of making habits stick and why willpower alone keeps failing.
3.69
3k+
Making Habits, Breaking Habits Summary
Making Habits, Breaking Habits 86%
66 days to automatic: the science of making habits stick and why willpower alone keeps failing.
by Jeremy Dean 2012
3.69
3k+ ratings
El libro negro de la persuasión
by Alejandro Llantada • 2013
The ten psychological levers that decide 'yes' before logic shows up, and how to pull them.
3.88
1k+
El libro negro de la persuasión Summary
El libro negro de la persuasión 86%
The ten psychological levers that decide 'yes' before logic shows up, and how to pull them.
by Alejandro Llantada 2013
3.88
1k+ ratings
The small BIG
by Robert B. Cialdini • 2014
Persuasion runs on tiny levers: one sentence, a number, a name. Big arguments rarely move anyone.
3.78
1k+
The small BIG Summary
The small BIG 86%
Persuasion runs on tiny levers: one sentence, a number, a name. Big arguments rarely move anyone.
by Robert B. Cialdini 2014
3.78
1k+ ratings
How to Write a Good Advertisement
by Victor O. Schwab • 1980
Desires that open wallets, proof that seals trust, and the ask that closes the sale.
4.21
521
How to Write a Good Advertisement Summary
How to Write a Good Advertisement 86%
Desires that open wallets, proof that seals trust, and the ask that closes the sale.
by Victor O. Schwab 1980
4.21
521 ratings
Shortcut
by John Pollack • 2014
Your mind runs on analogies. The better one wins every argument, innovation, and decision you face.
3.72
296
Shortcut Summary
Shortcut 86%
Your mind runs on analogies. The better one wins every argument, innovation, and decision you face.
by John Pollack 2014
3.72
296 ratings
A Technique for Producing Ideas
by James Webb Young • 1940
Scattered knowledge, one reliable method: an ad man's assembly line for producing ideas on demand.
4.05
5k+
A Technique for Producing Ideas Summary
A Technique for Producing Ideas 86%
Scattered knowledge, one reliable method: an ad man's assembly line for producing ideas on demand.
by James Webb Young 1940
4.05
5k+ ratings
The Oxygen Thief Diaries 2 Books Collection Set By Anonymous
by Anonymous • 2022
Cognitive psychology meets Mad Men: the hidden ingredients of every idea that refuses to die.
3.11
149
The Oxygen Thief Diaries 2 Books Collection Set By Anonymous Summary
The Oxygen Thief Diaries 2 Books Collection Set By Anonymous 86%
Cognitive psychology meets Mad Men: the hidden ingredients of every idea that refuses to die.
by Anonymous 2022
3.11
149 ratings
Age of Propaganda
by Anthony R. Pratkanis • 1991
Your mind's security holes: the persuasion playbook, and how to patch them.
4.02
894
Age of Propaganda Summary
Age of Propaganda 86%
Your mind's security holes: the persuasion playbook, and how to patch them.
by Anthony R. Pratkanis 1991
4.02
894 ratings
Subliminal
by Leonard Mlodinow • 2012
The unconscious builds reality, distorts memory, and chooses your friends. You just take the credit.
4.05
14k+
Subliminal Summary
Subliminal 86%
The unconscious builds reality, distorts memory, and chooses your friends. You just take the credit.
by Leonard Mlodinow 2012
4.05
14k+ ratings
The Persuasion Code
by Christophe Morin • 2018
The 13-millisecond decision: your customer's subconscious rules. Six signals it cannot resist.
3.84
120
The Persuasion Code Summary
The Persuasion Code 86%
The 13-millisecond decision: your customer's subconscious rules. Six signals it cannot resist.
by Christophe Morin 2018
3.84
120 ratings
Bottlenecks
by David C. Evans • 2017
Why users ignore you: invisible psychological filters that every digital product must survive.
4.14
175
Bottlenecks Summary
Bottlenecks 86%
Why users ignore you: invisible psychological filters that every digital product must survive.
by David C. Evans 2017
4.14
175 ratings
The Brain Sell
by David R. Lewis • 2013
Brain scans, store scents, data trails: the invisible science of turning you into a buyer.
3.88
138
The Brain Sell Summary
The Brain Sell 86%
Brain scans, store scents, data trails: the invisible science of turning you into a buyer.
by David R. Lewis 2013
3.88
138 ratings
Win Bigly
by Scott Adams • 2017
We think we reason. We really just rationalize. The people who know this win.
3.73
5k+
Win Bigly Summary
Win Bigly 86%
We think we reason. We really just rationalize. The people who know this win.
by Scott Adams 2017
3.73
5k+ ratings
Black and White Thinking
by Kevin Dutton • 2021
Your brain sorts the world into two piles. It saved your ancestors. It sabotages you.
3.57
489
Black and White Thinking Summary
Black and White Thinking 86%
Your brain sorts the world into two piles. It saved your ancestors. It sabotages you.
by Kevin Dutton 2021
3.57
489 ratings
The Writer's Process
by Anne H. Janzer • 2016
Your brain has two writing gears. The schedule that makes them both work for you.
4.05
542
The Writer's Process Summary
The Writer's Process 86%
Your brain has two writing gears. The schedule that makes them both work for you.
by Anne H. Janzer 2016
4.05
542 ratings
Cognitive Neuroscience
by Richard Passingham • 2016
Seeing is not believing: your brain builds reality from parallel streams, then fact-checks itself.
3.71
318
Cognitive Neuroscience Summary
Cognitive Neuroscience 86%
Seeing is not believing: your brain builds reality from parallel streams, then fact-checks itself.
by Richard Passingham 2016
3.71
318 ratings
Made to Stick (Chapter 4
by Chip Heath • 2008
Your expertise blinds you to what audiences miss. Sticky ideas follow six teachable instincts.
4.21
126
Made to Stick (Chapter 4 Summary
Made to Stick (Chapter 4 86%
Your expertise blinds you to what audiences miss. Sticky ideas follow six teachable instincts.
by Chip Heath 2008
4.21
126 ratings
Decoded
by Phil P. Barden • 2013
Two systems run every purchase. The fast, unconscious one decides; the slow, rational one explains.
4.18
1k+
Decoded Summary
Decoded 85%
Two systems run every purchase. The fast, unconscious one decides; the slow, rational one explains.
by Phil P. Barden 2013
4.18
1k+ ratings
Clearer, Closer, Better
by Emily Balcetis • 2020
Where you look changes how you perform. A psychologist's visual strategies for better results.
3.25
418
Clearer, Closer, Better Summary
Clearer, Closer, Better 85%
Where you look changes how you perform. A psychologist's visual strategies for better results.
by Emily Balcetis 2020
3.25
418 ratings
Surfing Uncertainty
by Andy Clark • 2015
Reality is the brain's best guess, and action is how the body makes it come true.
4.09
381
Surfing Uncertainty Summary
Surfing Uncertainty 85%
Reality is the brain's best guess, and action is how the body makes it come true.
by Andy Clark 2015
4.09
381 ratings
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