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Buy Now
by Rick Cesari • 2011
Solve a customer's problem on screen, close the sale, track every dollar. Direct response playbook.
4.00
25
Buy Now Summary
Buy Now 93%
Solve a customer's problem on screen, close the sale, track every dollar. Direct response playbook.
by Rick Cesari 2011
4.00
25 ratings
Strategic Marketing Management
by Alexander Chernev • 2008
Five linked decisions that, when aligned, capture markets; when one slips, value erodes.
4.01
224
Strategic Marketing Management Summary
Strategic Marketing Management 93%
Five linked decisions that, when aligned, capture markets; when one slips, value erodes.
by Alexander Chernev 2008
4.01
224 ratings
Marketing Management
by Philip Kotler • 1967
Most companies think marketing is selling. It's not. Here is the complete discipline.
4.06
6k+
Marketing Management Summary
Marketing Management 93%
Most companies think marketing is selling. It's not. Here is the complete discipline.
by Philip Kotler 1967
4.06
6k+ ratings
Principals of Marketing & 1 Key CC Pkg
by Gary Armstrong Philip Kotler • 1980
Every framework you need to design customer value, build relationships, and capture market share.
4.09
3k+
Principals of Marketing & 1 Key CC Pkg Summary
Principals of Marketing & 1 Key CC Pkg 93%
Every framework you need to design customer value, build relationships, and capture market share.
by Gary Armstrong Philip Kotler 1980
4.09
3k+ ratings
Marketing Insights from A to Z
by Philip Kotler • 2003
Eighty marketing concepts, A to Z: what managers need to know, built for the thirty-second answer.
4.07
1k+
Marketing Insights from A to Z Summary
Marketing Insights from A to Z 93%
Eighty marketing concepts, A to Z: what managers need to know, built for the thirty-second answer.
by Philip Kotler 2003
4.07
1k+ ratings
Ogilvy on Advertising in the Digital Age
by Miles Young • 2019
Digital is a channel, not a discipline. The advertising laws that built Ogilvy still apply.
3.59
268
Ogilvy on Advertising in the Digital Age Summary
Ogilvy on Advertising in the Digital Age 93%
Digital is a channel, not a discipline. The advertising laws that built Ogilvy still apply.
by Miles Young 2019
3.59
268 ratings
Guerrilla Marketing
by Jay Conrad Levinson • 1984
How small businesses outperform big spenders: the low-cost system turning creativity into profit.
3.92
7k+
Guerrilla Marketing Summary
Guerrilla Marketing 93%
How small businesses outperform big spenders: the low-cost system turning creativity into profit.
by Jay Conrad Levinson 1984
3.92
7k+ ratings
Positioning
by Al Ries • 1980
Better products lose. The marketing war is about owning a single, simple word in the brain.
4.04
19k+
Positioning Summary
Positioning 93%
Better products lose. The marketing war is about owning a single, simple word in the brain.
by Al Ries 1980
4.04
19k+ ratings
Optimize
by Lee Odden • 2012
Optimize for Google and for humans simultaneously: the integrated playbook that ends the tug-of-war.
3.78
264
Optimize Summary
Optimize 92%
Optimize for Google and for humans simultaneously: the integrated playbook that ends the tug-of-war.
by Lee Odden 2012
3.78
264 ratings
The New Positioning
by Jack Trout • 1995
A consumer's mind holds seven brands. If yours is eighth, it might as well not exist.
3.71
222
The New Positioning Summary
The New Positioning 92%
A consumer's mind holds seven brands. If yours is eighth, it might as well not exist.
by Jack Trout 1995
3.71
222 ratings
The Fall of Advertising and the Rise of PR
by Al Ries • 2002
PR builds brands; advertising only maintains them. Why press coverage beats paid media every time.
3.72
876
The Fall of Advertising and the Rise of PR Summary
The Fall of Advertising and the Rise of PR 92%
PR builds brands; advertising only maintains them. Why press coverage beats paid media every time.
by Al Ries 2002
3.72
876 ratings
Brandscaping
by Andrew M. Davis • 2012
Fund content from creators with the audience: build demand without the publishing overhead.
4.09
103
Brandscaping Summary
Brandscaping 92%
Fund content from creators with the audience: build demand without the publishing overhead.
by Andrew M. Davis 2012
4.09
103 ratings
The Marketing Blueprint
by Jules Marcoux • 2015
Word of mouth costs nothing and outlasts any budget. Twelve lessons for earning it, systematically.
3.97
288
The Marketing Blueprint Summary
The Marketing Blueprint 92%
Word of mouth costs nothing and outlasts any budget. Twelve lessons for earning it, systematically.
by Jules Marcoux 2015
3.97
288 ratings
The Ultimate Marketing Plan
by Dan S. Kennedy • 1991
Stop shouting at strangers: the direct-response system for finding your buyers and multiplying them.
4.12
609
The Ultimate Marketing Plan Summary
The Ultimate Marketing Plan 92%
Stop shouting at strangers: the direct-response system for finding your buyers and multiplying them.
by Dan S. Kennedy 1991
4.12
609 ratings
Scientific Advertising
by Claude C. Hopkins • 1923
Why the best ads are not creative gambles but salesmanship measured to the penny.
4.06
4k+
Scientific Advertising Summary
Scientific Advertising 92%
Why the best ads are not creative gambles but salesmanship measured to the penny.
by Claude C. Hopkins 1923
4.06
4k+ ratings
No B.S. Trust Based Marketing
by Matt Zagula • 2012
Make customers trust you before they buy, using a system that removes risk and proves results.
4.29
149
No B.S. Trust Based Marketing Summary
No B.S. Trust Based Marketing 92%
Make customers trust you before they buy, using a system that removes risk and proves results.
by Matt Zagula 2012
4.29
149 ratings
Content Chemistry
by Andy Crestodina • 2012
A visual playbook for turning your blog into a customer magnet, from search to email.
4.10
118
Content Chemistry Summary
Content Chemistry 92%
A visual playbook for turning your blog into a customer magnet, from search to email.
by Andy Crestodina 2012
4.10
118 ratings
They Ask, You Answer
by Marcus Sheridan • 2019
Stop hiding from customer questions. Honest answers turn a 25 percent close rate into 80.
4.42
12
They Ask, You Answer Summary
They Ask, You Answer 92%
Stop hiding from customer questions. Honest answers turn a 25 percent close rate into 80.
by Marcus Sheridan 2019
4.42
12 ratings
How To Become A Digital Marketing Hero
by Rufus Lidman • 2018
A digital marketing system that matches the right tool to the right goal, every time, and proves it.
4.50
2
How To Become A Digital Marketing Hero Summary
How To Become A Digital Marketing Hero 92%
A digital marketing system that matches the right tool to the right goal, every time, and proves it.
by Rufus Lidman 2018
4.50
2 ratings
49 Quick Ways to Market your Business for Free
by Sarah-Jane White • 2011
The tools are free; the customers are there. A checklist of 49 ways to reach them.
3.40
452
49 Quick Ways to Market your Business for Free Summary
49 Quick Ways to Market your Business for Free 92%
The tools are free; the customers are there. A checklist of 49 ways to reach them.
by Sarah-Jane White 2011
3.40
452 ratings
Marketing Automation For Dummies
by Mathew Sweezey • 2014
What marketing automation actually does: unify leads, automate campaigns, and prove your ROI.
3.90
52
Marketing Automation For Dummies Summary
Marketing Automation For Dummies 92%
What marketing automation actually does: unify leads, automate campaigns, and prove your ROI.
by Mathew Sweezey 2014
3.90
52 ratings
The Zen of Social Media Marketing
by Shama Hyder • 2010
Three steps to turn social media from a noisy time-sink into a customer-attracting system.
3.74
2k+
The Zen of Social Media Marketing Summary
The Zen of Social Media Marketing 92%
Three steps to turn social media from a noisy time-sink into a customer-attracting system.
by Shama Hyder 2010
3.74
2k+ ratings
Understanding Digital Marketing
by Damian Ryan • 2009
Your website is your most valuable asset: how to build a digital marketing engine around it.
3.78
343
Understanding Digital Marketing Summary
Understanding Digital Marketing 92%
Your website is your most valuable asset: how to build a digital marketing engine around it.
by Damian Ryan 2009
3.78
343 ratings
Managing Content Marketing
by Robert Rose • 2011
A story framework that turns your brand into a magnet for subscribers, not just viewers.
3.78
153
Managing Content Marketing Summary
Managing Content Marketing 92%
A story framework that turns your brand into a magnet for subscribers, not just viewers.
by Robert Rose 2011
3.78
153 ratings
Attention! This Book Will Make You Money
by Jim F. Kukral • 2010
How to get attention without ads, build a cult following, and convert it into cash.
3.63
119
Attention! This Book Will Make You Money Summary
Attention! This Book Will Make You Money 92%
How to get attention without ads, build a cult following, and convert it into cash.
by Jim F. Kukral 2010
3.63
119 ratings
Changing the Channel
by Michael Masterson • 2008
Twelve channels, one system: the direct-response playbook for an $8M to $26M revenue leap.
3.75
59
Changing the Channel Summary
Changing the Channel 92%
Twelve channels, one system: the direct-response playbook for an $8M to $26M revenue leap.
by Michael Masterson 2008
3.75
59 ratings
Go Mobile
by Jeanne Hopkins • 2011
Mobile marketing without a big budget: how to adapt Fortune 500 tactics to your business.
3.55
60
Go Mobile Summary
Go Mobile 92%
Mobile marketing without a big budget: how to adapt Fortune 500 tactics to your business.
by Jeanne Hopkins 2011
3.55
60 ratings
Guerrilla Social Media Marketing
by Jay Conrad Levinson • 2010
Creativity replaces cash: 100 ways to attract customers and build influence on social media.
3.75
156
Guerrilla Social Media Marketing Summary
Guerrilla Social Media Marketing 92%
Creativity replaces cash: 100 ways to attract customers and build influence on social media.
by Jay Conrad Levinson 2010
3.75
156 ratings
The One-Page Content Marketing Blueprint
by P. Sharma • 2019
One page, 90 days: the content marketing system that doubles traffic, leads, and sales.
4.47
59
The One-Page Content Marketing Blueprint Summary
The One-Page Content Marketing Blueprint 92%
One page, 90 days: the content marketing system that doubles traffic, leads, and sales.
by P. Sharma 2019
4.47
59 ratings
Success Secrets of the Social Media Marketing Superstars
by Mitch Meyerson • 2010
Authenticity over promotion: how the first wave of social media marketers built audiences that buy.
3.00
1
Success Secrets of the Social Media Marketing Superstars Summary
Success Secrets of the Social Media Marketing Superstars 92%
Authenticity over promotion: how the first wave of social media marketers built audiences that buy.
by Mitch Meyerson 2010
3.00
1 ratings
Killing Marketing
by Joe Pulizzi • 2013
The smartest brands no longer rent attention. They own audiences and charge for access instead.
3.90
232
Killing Marketing Summary
Killing Marketing 92%
The smartest brands no longer rent attention. They own audiences and charge for access instead.
by Joe Pulizzi 2013
3.90
232 ratings
Get Scrappy
by Nick Westergaard • 2016
Digital marketing for the underdog: how to win with creativity, strategy, and sheer stubbornness.
3.8
156
Get Scrappy Summary
Get Scrappy 92%
Digital marketing for the underdog: how to win with creativity, strategy, and sheer stubbornness.
by Nick Westergaard 2016
3.8
156 ratings
The Brain Audit
by Sean D'Souza • 2009
Seven checks a customer's brain makes before buying, and the script for passing each.
4.46
604
The Brain Audit Summary
The Brain Audit 92%
Seven checks a customer's brain makes before buying, and the script for passing each.
by Sean D'Souza 2009
4.46
604 ratings
The Irresistible Offer
by Mark Joyner • 2005
Three seconds to win a buyer. The offer design rules that make your product sell itself.
3.85
448
The Irresistible Offer Summary
The Irresistible Offer 92%
Three seconds to win a buyer. The offer design rules that make your product sell itself.
by Mark Joyner 2005
3.85
448 ratings
Inbound Marketing, Revised and Updated
by Brian Halligan • 2009
Interruption marketing no longer works. How content and search turn strangers into customers.
3.87
4k+
Inbound Marketing, Revised and Updated Summary
Inbound Marketing, Revised and Updated 92%
Interruption marketing no longer works. How content and search turn strangers into customers.
by Brian Halligan 2009
3.87
4k+ ratings
Modern Marketing Using AI
by Malay A. Upadhyay • 2021
AI now writes, targets, and sells. The playbook for building a marketing stack that actually works.
3.75
8
Modern Marketing Using AI Summary
Modern Marketing Using AI 92%
AI now writes, targets, and sells. The playbook for building a marketing stack that actually works.
by Malay A. Upadhyay 2021
3.75
8 ratings
Six Pixels of Separation
by Mitch Joel • 2009
Forget mass advertising. Your real leverage is a niche, a voice, and a community you earn, not buy.
3.83
1k+
Six Pixels of Separation Summary
Six Pixels of Separation 92%
Forget mass advertising. Your real leverage is a niche, a voice, and a community you earn, not buy.
by Mitch Joel 2009
3.83
1k+ ratings
How to Create Irresistible Offers
by Robert W. Bly • 2009
The overlooked lever that can lift response 10 to 900 percent: your offer, rewritten.
4.16
50
How to Create Irresistible Offers Summary
How to Create Irresistible Offers 92%
The overlooked lever that can lift response 10 to 900 percent: your offer, rewritten.
by Robert W. Bly 2009
4.16
50 ratings
Marketing 4.0
by Philip Kotler • 2016
The classic marketing playbook, rewritten for when customers trust each other more than ads.
4.06
3k+
Marketing 4.0 Summary
Marketing 4.0 92%
The classic marketing playbook, rewritten for when customers trust each other more than ads.
by Philip Kotler 2016
4.06
3k+ ratings
How not to Plan
by APG Ltd • 2018
Most marketing rules are wrong: 66 evidence-backed ways to stop sabotaging your own growth.
4.43
405
How not to Plan Summary
How not to Plan 92%
Most marketing rules are wrong: 66 evidence-backed ways to stop sabotaging your own growth.
by APG Ltd 2018
4.43
405 ratings
Guerilla Marketing in 30 Days
by Jay Conrad Levinson • 2005
Thirty days to a marketing engine that runs on creativity and consistency, not a big budget.
3.61
189
Guerilla Marketing in 30 Days Summary
Guerilla Marketing in 30 Days 92%
Thirty days to a marketing engine that runs on creativity and consistency, not a big budget.
by Jay Conrad Levinson 2005
3.61
189 ratings
Invisible Selling Machine
by Ryan Deiss • 2015
An automated email sequence that turns strangers into repeat buyers, without the daily hustle.
4.18
376
Invisible Selling Machine Summary
Invisible Selling Machine 92%
An automated email sequence that turns strangers into repeat buyers, without the daily hustle.
by Ryan Deiss 2015
4.18
376 ratings
Bright Marketing for Small Business
by Robert Craven • 2011
Why small businesses should spend 60% of marketing on existing customers, and how to do it.
3.83
6
Bright Marketing for Small Business Summary
Bright Marketing for Small Business 92%
Why small businesses should spend 60% of marketing on existing customers, and how to do it.
by Robert Craven 2011
3.83
6 ratings
Digital Marketing 2023
by Brandon Wayne Raybon Sr. • 2022
Digital marketing shifts fast: the trends and tools you need to dominate right now.
1.00
1
Digital Marketing 2023 Summary
Digital Marketing 2023 92%
Digital marketing shifts fast: the trends and tools you need to dominate right now.
by Brandon Wayne Raybon Sr. 2022
1.00
1 ratings
The Origin of Brands
by Al Ries • 2005
The market doesn't converge. It branches, and every branch is a brand you can own.
3.71
436
The Origin of Brands Summary
The Origin of Brands 92%
The market doesn't converge. It branches, and every branch is a brand you can own.
by Al Ries 2005
3.71
436 ratings
Marketing Made Simple
by Donald Miller • 2020
Most marketing fails by being clever instead of clear. A story-based playbook for fixing yours.
4.24
3k+
Marketing Made Simple Summary
Marketing Made Simple 92%
Most marketing fails by being clever instead of clear. A story-based playbook for fixing yours.
by Donald Miller 2020
4.24
3k+ ratings
Permission Marketing
by Seth Godin • 2014
Interruption is broken. Earn consent, build trust, and turn one-time buyers into lifetime revenue.
3.91
15k+
Permission Marketing Summary
Permission Marketing 92%
Interruption is broken. Earn consent, build trust, and turn one-time buyers into lifetime revenue.
by Seth Godin 2014
3.91
15k+ ratings
No B.S. Direct Marketing
by Dan S. Kennedy • 2006
Spend a dollar, get two back: the direct-response rules for marketing that pays for itself.
4.1
740
No B.S. Direct Marketing Summary
No B.S. Direct Marketing 92%
Spend a dollar, get two back: the direct-response rules for marketing that pays for itself.
by Dan S. Kennedy 2006
4.1
740 ratings
Digital Marketing Trends and Prospects
by Dr. Shakti Kundu • 2021
SEO, email, social, and mobile without the guesswork: the channel plan that shows exact next steps.
Digital Marketing Trends and Prospects Summary
Digital Marketing Trends and Prospects 92%
SEO, email, social, and mobile without the guesswork: the channel plan that shows exact next steps.
by Dr. Shakti Kundu 2021
Branding For Dummies
by Bill Chiaravalle • 2006
Branding that lasts: why consistency outranks brilliance, and a playbook for earning consumer trust.
3.74
118
Branding For Dummies Summary
Branding For Dummies 92%
Branding that lasts: why consistency outranks brilliance, and a playbook for earning consumer trust.
by Bill Chiaravalle 2006
3.74
118 ratings
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