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🧠 Buying Psychology

Explorations of why we purchase what we purchase, from cognitive biases to emotional triggers at the point of sale. These books illuminate the invisible architecture behind every consumer decision.
The Brain Sell
by David R. Lewis • 2013
Brain scans, store scents, data trails: the invisible science of turning you into a buyer.
3.88
138
🧠 Consumer Psychology🧬 Neuromarketing🛒 Retail Psychology❤️ Emotional Branding👃 Sensory Marketing
The Brain Sell Summary
The Brain Sell 94%
Brain scans, store scents, data trails: the invisible science of turning you into a buyer.
by David R. Lewis 2013
3.88
138 ratings
🧠 Consumer Psychology🧬 Neuromarketing🛒 Retail Psychology❤️ Emotional Branding👃 Sensory Marketing
Marketing to Mindstates
by Will Leach • 2018
Swap customer surveys for brain science: four levers that sell to the automatic mind.
4.13
182
🛒 Consumer Behavior🧠 Behavioral Economics🧪 Neuromarketing❤️ Emotional Branding🧱 Behavioral Design
Marketing to Mindstates Summary
Marketing to Mindstates 93%
Swap customer surveys for brain science: four levers that sell to the automatic mind.
by Will Leach 2018
4.13
182 ratings
🛒 Consumer Behavior🧠 Behavioral Economics🧪 Neuromarketing❤️ Emotional Branding🧱 Behavioral Design
The Choice Factory
by Richard Shotton • 2018
Twenty-five behavioral biases steer every purchase. Here's what they are and how to use them.
4.11
2k+
📢 Advertising Psychology📊 Behavioral Economics🛒 Consumer Behavior🧠 Cognitive Biases👥 Social Proof
The Choice Factory Summary
The Choice Factory 93%
Twenty-five behavioral biases steer every purchase. Here's what they are and how to use them.
by Richard Shotton 2018
4.11
2k+ ratings
📢 Advertising Psychology📊 Behavioral Economics🛒 Consumer Behavior🧠 Cognitive Biases👥 Social Proof
The Advertising Effect
by Adam Ferrier • 2014
Most ads try to change minds. The ones that work change what people do first.
4.24
352
📊 Advertising Strategy🧠 Consumer Psychology📈 Behavioral Economics🔄 Behavior Change👥 Social Influence
The Advertising Effect Summary
The Advertising Effect 93%
Most ads try to change minds. The ones that work change what people do first.
by Adam Ferrier 2014
4.24
352 ratings
📊 Advertising Strategy🧠 Consumer Psychology📈 Behavioral Economics🔄 Behavior Change👥 Social Influence
Click.ology
by Graham Jones • 2013
Most online carts are abandoned. The psychological fixes that keep customers clicking through.
3.70
43
🧠 Consumer Psychology🛒 E-Commerce Strategy🏪 Online Retail📈 Conversion Optimization🖥️ User Experience Design
Click.ology Summary
Click.ology 93%
Most online carts are abandoned. The psychological fixes that keep customers clicking through.
by Graham Jones 2013
3.70
43 ratings
🧠 Consumer Psychology🛒 E-Commerce Strategy🏪 Online Retail📈 Conversion Optimization🖥️ User Experience Design
Decoded
by Phil P. Barden • 2013
Two systems run every purchase. The fast, unconscious one decides; the slow, rational one explains.
4.18
1k+
🧠 Consumer Psychology🔬 Neuromarketing💰 Behavioral Economics🏗️ Decision Architecture🎯 Brand Strategy
Decoded Summary
Decoded 93%
Two systems run every purchase. The fast, unconscious one decides; the slow, rational one explains.
by Phil P. Barden 2013
4.18
1k+ ratings
🧠 Consumer Psychology🔬 Neuromarketing💰 Behavioral Economics🏗️ Decision Architecture🎯 Brand Strategy
Brandwashed
by Martin Lindstrom • 2011
From before you were born, marketers have been shaping what you buy. The playbook, exposed.
3.81
4k+
🧠 Consumer Psychology📊 Marketing Tactics💡 Behavioral Economics🎯 Persuasion Techniques👥 Social Influence
Brandwashed Summary
Brandwashed 93%
From before you were born, marketers have been shaping what you buy. The playbook, exposed.
by Martin Lindstrom 2011
3.81
4k+ ratings
🧠 Consumer Psychology📊 Marketing Tactics💡 Behavioral Economics🎯 Persuasion Techniques👥 Social Influence
The Buying Brain
by A.K. Pradeep • 2010
Brains buy before minds decide. Neuromarketing reads the half-second gap that focus groups miss.
3.71
357
🧠 Neuromarketing🧬 Evolutionary Psychology💰 Behavioral Economics👁️ Sensory Design📺 Advertising Psychology
The Buying Brain Summary
The Buying Brain 93%
Brains buy before minds decide. Neuromarketing reads the half-second gap that focus groups miss.
by A.K. Pradeep 2010
3.71
357 ratings
🧠 Neuromarketing🧬 Evolutionary Psychology💰 Behavioral Economics👁️ Sensory Design📺 Advertising Psychology
Cool
by Steven Quartz • 2015
Cool began as rebellion; now it runs the economy. Blame the brain's hidden status circuits.
3.60
225
🧠 Consumer Psychology📡 Social Signaling🏆 Status Dynamics💸 Neuroeconomics🧬 Evolutionary Psychology
Cool Summary
Cool 93%
Cool began as rebellion; now it runs the economy. Blame the brain's hidden status circuits.
by Steven Quartz 2015
3.60
225 ratings
🧠 Consumer Psychology📡 Social Signaling🏆 Status Dynamics💸 Neuroeconomics🧬 Evolutionary Psychology
Seducing the Subconscious
by Robert Heath • 2012
Looking away from an ad may make it work better: low attention bypasses your mental defenses.
3.98
181
🧠 Advertising Psychology🫥 Subconscious Influence❤️ Emotional Persuasion🔍 Cognitive Biases📊 Behavioral Economics
Seducing the Subconscious Summary
Seducing the Subconscious 93%
Looking away from an ad may make it work better: low attention bypasses your mental defenses.
by Robert Heath 2012
3.98
181 ratings
🧠 Advertising Psychology🫥 Subconscious Influence❤️ Emotional Persuasion🔍 Cognitive Biases📊 Behavioral Economics
The Persuasion Code
by Christophe Morin • 2018
The 13-millisecond decision: your customer's subconscious rules. Six signals it cannot resist.
3.84
120
🧠 Neuromarketing🛒 Consumer Psychology📈 Behavioral Economics🔍 Cognitive Biases❤️ Emotional Persuasion
The Persuasion Code Summary
The Persuasion Code 93%
The 13-millisecond decision: your customer's subconscious rules. Six signals it cannot resist.
by Christophe Morin 2018
3.84
120 ratings
🧠 Neuromarketing🛒 Consumer Psychology📈 Behavioral Economics🔍 Cognitive Biases❤️ Emotional Persuasion
Why She Buys
by Bridget Brennan • 2009
Women decide 80 percent of all purchases. Most marketing was still built for a male brain.
3.82
488
🎯 Consumer Marketing👩 Women Consumers🧠 Neuromarketing🛒 Purchasing Behavior📐 Product Design
Why She Buys Summary
Why She Buys 93%
Women decide 80 percent of all purchases. Most marketing was still built for a male brain.
by Bridget Brennan 2009
3.82
488 ratings
🎯 Consumer Marketing👩 Women Consumers🧠 Neuromarketing🛒 Purchasing Behavior📐 Product Design
Why We Buy
by Paco Underhill • 1999
The hidden choreography of shoppers, decoded from thousands of hours of store video.
3.88
14k+
🧠 Consumer Behavior🏬 Store Design🏙️ Environmental Psychology👫 Gender Differences👵 Aging Consumers
Why We Buy Summary
Why We Buy 93%
The hidden choreography of shoppers, decoded from thousands of hours of store video.
by Paco Underhill 1999
3.88
14k+ ratings
🧠 Consumer Behavior🏬 Store Design🏙️ Environmental Psychology👫 Gender Differences👵 Aging Consumers
Neuromarketing
by Patrick Renvoisé • 2005
The reptile brain decides. Your pitch aims at the wrong one. Aim lower and sell.
3.90
787
🧠 Sales Psychology🧪 Neuromarketing🛒 Consumer Behavior🎯 Persuasion Techniques👁️ Visual Persuasion
Neuromarketing Summary
Neuromarketing 93%
The reptile brain decides. Your pitch aims at the wrong one. Aim lower and sell.
by Patrick Renvoisé 2005
3.90
787 ratings
🧠 Sales Psychology🧪 Neuromarketing🛒 Consumer Behavior🎯 Persuasion Techniques👁️ Visual Persuasion
Brainfluence
by Roger Dooley • 2011
100 neuromarketing tactics for the 95 percent of decisions that happen below conscious awareness.
3.96
1k+
🧠 Neuromarketing🛒 Consumer Psychology📈 Behavioral Economics👃 Sensory Branding📖 Business Storytelling
Brainfluence Summary
Brainfluence 93%
100 neuromarketing tactics for the 95 percent of decisions that happen below conscious awareness.
by Roger Dooley 2011
3.96
1k+ ratings
🧠 Neuromarketing🛒 Consumer Psychology📈 Behavioral Economics👃 Sensory Branding📖 Business Storytelling
Spent
by Geoffrey Miller • 2009
Your shopping cart is a fitness display. Marketers already know; this book shows you why.
3.85
1k+
🛍️ Consumer Psychology🧬 Evolutionary Psychology🦚 Signaling Theory💎 Conspicuous Consumption🧠 Personality Psychology
Spent Summary
Spent 93%
Your shopping cart is a fitness display. Marketers already know; this book shows you why.
by Geoffrey Miller 2009
3.85
1k+ ratings
🛍️ Consumer Psychology🧬 Evolutionary Psychology🦚 Signaling Theory💎 Conspicuous Consumption🧠 Personality Psychology
Buyology
by Martin Lindstrom • 2008
Customers don't know why they buy. Brain scans do, and the answers overturn marketing gospel.
3.76
14k+
🧠 Consumer Psychology🔬 Marketing Science💸 Behavioral Economics🏷️ Brand Psychology👃 Sensory Marketing
Buyology Summary
Buyology 93%
Customers don't know why they buy. Brain scans do, and the answers overturn marketing gospel.
by Martin Lindstrom 2008
3.76
14k+ ratings
🧠 Consumer Psychology🔬 Marketing Science💸 Behavioral Economics🏷️ Brand Psychology👃 Sensory Marketing
Unthinking
by Harry Beckwith • 2011
What really makes consumers buy: the invisible forces no focus group will ever reveal.
3.46
355
🧠 Consumer Psychology📊 Behavioral Economics🏗️ Brand Building📖 Brand Storytelling👁️ Attention Economy
Unthinking Summary
Unthinking 93%
What really makes consumers buy: the invisible forces no focus group will ever reveal.
by Harry Beckwith 2011
3.46
355 ratings
🧠 Consumer Psychology📊 Behavioral Economics🏗️ Brand Building📖 Brand Storytelling👁️ Attention Economy
The Illusion of Choice
by Richard Shotton • 2023
The cognitive shortcuts that steer purchases, each backed by experiment and ready to ship by Friday.
3.96
435
🧠 Behavioral Economics🛍️ Consumer Psychology🧩 Cognitive Biases🏛️ Choice Architecture🗣️ Persuasion Techniques
The Illusion of Choice Summary
The Illusion of Choice 93%
The cognitive shortcuts that steer purchases, each backed by experiment and ready to ship by Friday.
by Richard Shotton 2023
3.96
435 ratings
🧠 Behavioral Economics🛍️ Consumer Psychology🧩 Cognitive Biases🏛️ Choice Architecture🗣️ Persuasion Techniques
Webs of Influence
by Nathalie Nahai • 2012
The brain's shortcuts decide every online purchase. Design for those rules, not for logic.
3.74
307
🎯 Conversion Optimization🎨 Design Psychology🧠 Cognitive Biases📊 Behavioral Economics🤝 Ethical Persuasion
Webs of Influence Summary
Webs of Influence 92%
The brain's shortcuts decide every online purchase. Design for those rules, not for logic.
by Nathalie Nahai 2012
3.74
307 ratings
🎯 Conversion Optimization🎨 Design Psychology🧠 Cognitive Biases📊 Behavioral Economics🤝 Ethical Persuasion
Decoding the New Consumer Mind
by Kit Yarrow • 2014
The consumer brain after digital: distracted, mistrustful, novelty-obsessed. How to win sales now.
3.76
325
🧠 Consumer Psychology📱 Digital Marketing❤️ Emotional Branding⏱️ Attention Economics📊 Behavioral Economics
Decoding the New Consumer Mind Summary
Decoding the New Consumer Mind 92%
The consumer brain after digital: distracted, mistrustful, novelty-obsessed. How to win sales now.
by Kit Yarrow 2014
3.76
325 ratings
🧠 Consumer Psychology📱 Digital Marketing❤️ Emotional Branding⏱️ Attention Economics📊 Behavioral Economics
Fascinate
by Sally Hogshead • 2010
Forget logic; seven hardwired instincts capture attention. Most messages hit the wrong ones.
3.78
3k+
🧠 Consumer Psychology🏷️ Brand Identity🧲 Neuromarketing🗣️ Persuasion👀 Attention Economy
Fascinate Summary
Fascinate 92%
Forget logic; seven hardwired instincts capture attention. Most messages hit the wrong ones.
by Sally Hogshead 2010
3.78
3k+ ratings
🧠 Consumer Psychology🏷️ Brand Identity🧲 Neuromarketing🗣️ Persuasion👀 Attention Economy
Priceless
by William Poundstone • 2010
An arbitrary number shown moments before can change what you'll pay by a factor of ten.
3.82
2k+
🧠 Behavioral Economics💲 Pricing Psychology🔍 Cognitive Biases🤝 Negotiation Tactics🛒 Consumer Psychology
Priceless Summary
Priceless 92%
An arbitrary number shown moments before can change what you'll pay by a factor of ten.
by William Poundstone 2010
3.82
2k+ ratings
🧠 Behavioral Economics💲 Pricing Psychology🔍 Cognitive Biases🤝 Negotiation Tactics🛒 Consumer Psychology
Predictably Irrational
by Dan Ariely • 2008
Why you overpay, procrastinate, and cheat just a little (and how to outsmart your own brain).
4.12
132k+
🧠 Behavioral Economics📊 Decision Psychology💲 Pricing Psychology🤝 Social Norms⏳ Self-Control
Predictably Irrational Summary
Predictably Irrational 92%
Why you overpay, procrastinate, and cheat just a little (and how to outsmart your own brain).
by Dan Ariely 2008
4.12
132k+ ratings
🧠 Behavioral Economics📊 Decision Psychology💲 Pricing Psychology🤝 Social Norms⏳ Self-Control
7 Secrets of Persuasion
by James C. Crimmins • 2016
The nonconscious brain decides before you do. The persuasion techniques that reach it first.
4.07
166
🧠 Neuromarketing🗣️ Persuasion Techniques⚡ Automatic Thinking🔄 Behavior Change❤️ Emotional Appeals
7 Secrets of Persuasion Summary
7 Secrets of Persuasion 92%
The nonconscious brain decides before you do. The persuasion techniques that reach it first.
by James C. Crimmins 2016
4.07
166 ratings
🧠 Neuromarketing🗣️ Persuasion Techniques⚡ Automatic Thinking🔄 Behavior Change❤️ Emotional Appeals
Branding Between the Ears
by Sandeep Dayal • 2021
Ninety-five percent of choice is subconscious: how to build a brand the brain can't resist.
3.89
38
🧠 Brand Strategy🧪 Consumer Psychology🔬 Neuromarketing🎯 Cognitive Biases📈 Behavioral Economics
Branding Between the Ears Summary
Branding Between the Ears 92%
Ninety-five percent of choice is subconscious: how to build a brand the brain can't resist.
by Sandeep Dayal 2021
3.89
38 ratings
🧠 Brand Strategy🧪 Consumer Psychology🔬 Neuromarketing🎯 Cognitive Biases📈 Behavioral Economics
Unconscious Branding
by Douglas Van Praet • 2012
The unconscious drives 95% of every purchase. The rules for reaching it, from neuroscience.
3.94
342
🧠 Neuromarketing🛒 Consumer Psychology🏷️ Brand Strategy🧬 Evolutionary Psychology🌀 Unconscious Influence
Unconscious Branding Summary
Unconscious Branding 92%
The unconscious drives 95% of every purchase. The rules for reaching it, from neuroscience.
by Douglas Van Praet 2012
3.94
342 ratings
🧠 Neuromarketing🛒 Consumer Psychology🏷️ Brand Strategy🧬 Evolutionary Psychology🌀 Unconscious Influence
Using Behavioral Science in Marketing
by Nancy Harhut • 2022
Seventeen cognitive biases that make customers click and buy, and the words to trigger each.
4.38
177
🧠 Marketing Psychology📉 Behavioral Economics🛒 Consumer Behavior🔍 Cognitive Biases✍️ Copywriting
Using Behavioral Science in Marketing Summary
Using Behavioral Science in Marketing 92%
Seventeen cognitive biases that make customers click and buy, and the words to trigger each.
by Nancy Harhut 2022
4.38
177 ratings
🧠 Marketing Psychology📉 Behavioral Economics🛒 Consumer Behavior🔍 Cognitive Biases✍️ Copywriting
The High Price of Materialism
by Tim Kasser • 2002
Worldwide, materialism predicts less happiness and worse relationships. The reason isn't obvious.
3.65
708
🛒 Consumer Psychology😊 Happiness Research🧭 Intrinsic Motivation🔄 Hedonic Adaptation📺 Consumer Culture Critique
The High Price of Materialism Summary
The High Price of Materialism 92%
Worldwide, materialism predicts less happiness and worse relationships. The reason isn't obvious.
by Tim Kasser 2002
3.65
708 ratings
🛒 Consumer Psychology😊 Happiness Research🧭 Intrinsic Motivation🔄 Hedonic Adaptation📺 Consumer Culture Critique
How Customers Think
by Gerald Zaltman • 2003
Ninety-five percent of buying is unconscious. Your surveys only interview the other five.
4.00
443
🧠 Consumer Psychology📊 Market Research🧪 Neuromarketing🏃 Embodied Cognition📖 Brand Storytelling
How Customers Think Summary
How Customers Think 92%
Ninety-five percent of buying is unconscious. Your surveys only interview the other five.
by Gerald Zaltman 2003
4.00
443 ratings
🧠 Consumer Psychology📊 Market Research🧪 Neuromarketing🏃 Embodied Cognition📖 Brand Storytelling
Phishing for Phools
by George A. Akerlof • 2015
Your blind spots are a business model. Free markets reward deception as reliably as innovation.
3.43
2k+
🧠 Behavioral Economics🔧 Market Failures🎯 Consumer Manipulation⚡ Cognitive Biases🏛️ Regulatory Capture
Phishing for Phools Summary
Phishing for Phools 92%
Your blind spots are a business model. Free markets reward deception as reliably as innovation.
by George A. Akerlof 2015
3.43
2k+ ratings
🧠 Behavioral Economics🔧 Market Failures🎯 Consumer Manipulation⚡ Cognitive Biases🏛️ Regulatory Capture
Flip the Script
by Oren Klaff • 2019
How to plant an idea so deeply the other person believes they thought of it first.
4.16
872
🗣️ Persuasion Techniques🧠 Sales Psychology🧩 Cognitive Biases📊 Status Dynamics🤝 Consultative Selling
Flip the Script Summary
Flip the Script 92%
How to plant an idea so deeply the other person believes they thought of it first.
by Oren Klaff 2019
4.16
872 ratings
🗣️ Persuasion Techniques🧠 Sales Psychology🧩 Cognitive Biases📊 Status Dynamics🤝 Consultative Selling
The Science of Influence
by Kevin Hogan • 2004
Four seconds to yes: a playbook of psychological tactics for instant connections and faster deals.
3.66
751
🧠 Behavioral Economics💼 Sales Psychology🗣️ Persuasion Techniques🧩 Choice Architecture🤔 Cognitive Biases
The Science of Influence Summary
The Science of Influence 92%
Four seconds to yes: a playbook of psychological tactics for instant connections and faster deals.
by Kevin Hogan 2004
3.66
751 ratings
🧠 Behavioral Economics💼 Sales Psychology🗣️ Persuasion Techniques🧩 Choice Architecture🤔 Cognitive Biases
Kick-Ass Copywriting Secrets of a Marketing Rebel
by John Carlton • 2002
Forget clever branding. The ads that sell explain why, paint a picture, and ask for the order.
4.40
144
🖋️ Copywriting📬 Direct Response🧠 Consumer Psychology🗣️ Persuasion💡 Information Products
Kick-Ass Copywriting Secrets of a Marketing Rebel Summary
Kick-Ass Copywriting Secrets of a Marketing Rebel 92%
Forget clever branding. The ads that sell explain why, paint a picture, and ask for the order.
by John Carlton 2002
4.40
144 ratings
🖋️ Copywriting📬 Direct Response🧠 Consumer Psychology🗣️ Persuasion💡 Information Products
The Brain Audit
by Sean D'Souza • 2009
Seven checks a customer's brain makes before buying, and the script for passing each.
4.46
604
🧠 Marketing Psychology❓ Problem-First Messaging🚧 Customer Objections👥 Social Proof🛡️ Risk Reversal
The Brain Audit Summary
The Brain Audit 92%
Seven checks a customer's brain makes before buying, and the script for passing each.
by Sean D'Souza 2009
4.46
604 ratings
🧠 Marketing Psychology❓ Problem-First Messaging🚧 Customer Objections👥 Social Proof🛡️ Risk Reversal
Clicks, Bricks & Brands
by Martin Lindstrom • 2001
Earning the loyalty of a $300 billion generation that decides what the whole family buys.
4.15
20
🧒 Youth Marketing🏢 Brand Management👃 Sensory Marketing💬 Peer Influence🌐 Virtual Economies
Clicks, Bricks & Brands Summary
Clicks, Bricks & Brands 92%
Earning the loyalty of a $300 billion generation that decides what the whole family buys.
by Martin Lindstrom 2001
4.15
20 ratings
🧒 Youth Marketing🏢 Brand Management👃 Sensory Marketing💬 Peer Influence🌐 Virtual Economies
Consumerology
by Philip Graves • 2010
Consumers can't tell you why they buy. Asking them just invents false reasons. Watch them instead.
3.50
264
📊 Market Research🛒 Consumer Behavior🧠 Behavioral Economics👁️ Observational Research🔬 Live Testing
Consumerology Summary
Consumerology 92%
Consumers can't tell you why they buy. Asking them just invents false reasons. Watch them instead.
by Philip Graves 2010
3.50
264 ratings
📊 Market Research🛒 Consumer Behavior🧠 Behavioral Economics👁️ Observational Research🔬 Live Testing
Advertising and Psychology
by Leslie Ernest Gill • 2013
Why readers remember your ad, buy your product, or scroll past: psychology every copywriter needs.
3.50
2
🧠 Advertising Psychology🛒 Consumer Behavior✍️ Copywriting👁️ Attention Capture🔄 Habit Formation
Advertising and Psychology Summary
Advertising and Psychology 92%
Why readers remember your ad, buy your product, or scroll past: psychology every copywriter needs.
by Leslie Ernest Gill 2013
3.50
2 ratings
🧠 Advertising Psychology🛒 Consumer Behavior✍️ Copywriting👁️ Attention Capture🔄 Habit Formation
Captivology
by Ben Parr • 2015
Your audience is scrolling. Seven psychological triggers that stop thumbs and earn real minutes.
3.79
391
👁 Attention Economy📊 Marketing Psychology🧠 Behavioral Economics🎯 Persuasion Science🤔 Cognitive Biases
Captivology Summary
Captivology 92%
Your audience is scrolling. Seven psychological triggers that stop thumbs and earn real minutes.
by Ben Parr 2015
3.79
391 ratings
👁 Attention Economy📊 Marketing Psychology🧠 Behavioral Economics🎯 Persuasion Science🤔 Cognitive Biases
Nudge
by Richard H. Thaler • 2008
Why you stick with defaults: the invisible forces shaping every decision, and how to steer them.
3.84
95k+
🧠 Behavioral Economics🧩 Cognitive Biases🎛️ Behavioral Design👥 Social Norms🏛️ Public Policy
Nudge Summary
Nudge 92%
Why you stick with defaults: the invisible forces shaping every decision, and how to steer them.
by Richard H. Thaler 2008
3.84
95k+ ratings
🧠 Behavioral Economics🧩 Cognitive Biases🎛️ Behavioral Design👥 Social Norms🏛️ Public Policy
Dollars and Sense
by Dan Ariely • 2017
Your money problem is a brain problem. The hidden forces that drain your wallet.
3.78
6k+
🧠 Behavioral Economics💰 Money Psychology💸 Spending Habits💳 Spending Psychology🧘 Self-Control Strategies
Dollars and Sense Summary
Dollars and Sense 92%
Your money problem is a brain problem. The hidden forces that drain your wallet.
by Dan Ariely 2017
3.78
6k+ ratings
🧠 Behavioral Economics💰 Money Psychology💸 Spending Habits💳 Spending Psychology🧘 Self-Control Strategies
The small BIG
by Robert B. Cialdini • 2014
Adding one sentence to a letter boosted tax compliance 15 percent. What else works that cheaply?
3.78
1k+
🧠 Persuasion Science🎲 Behavioral Economics👥 Social Influence🖼️ Framing Effects🏗️ Choice Architecture
The small BIG Summary
The small BIG 92%
Adding one sentence to a letter boosted tax compliance 15 percent. What else works that cheaply?
by Robert B. Cialdini 2014
3.78
1k+ ratings
🧠 Persuasion Science🎲 Behavioral Economics👥 Social Influence🖼️ Framing Effects🏗️ Choice Architecture
The Science of Selling
by David Hoffeld • 2016
Evidence beats instinct: a sales playbook built on decision science, with close rates up 92%.
3.99
721
📊 Sales Methodology🧠 Sales Psychology🧪 Behavioral Economics🧩 Cognitive Biases🗣️ Influence Techniques
The Science of Selling Summary
The Science of Selling 92%
Evidence beats instinct: a sales playbook built on decision science, with close rates up 92%.
by David Hoffeld 2016
3.99
721 ratings
📊 Sales Methodology🧠 Sales Psychology🧪 Behavioral Economics🧩 Cognitive Biases🗣️ Influence Techniques
Yes!
by Noah J. Goldstein • 2008
Why people say yes is predictable. Fifty research-backed levers you can pull.
3.97
12k+
🧪 Persuasion Science📊 Behavioral Economics👥 Social Influence🤝 Ethical Persuasion🧠 Decision Psychology
Yes! Summary
Yes! 92%
Why people say yes is predictable. Fifty research-backed levers you can pull.
by Noah J. Goldstein 2008
3.97
12k+ ratings
🧪 Persuasion Science📊 Behavioral Economics👥 Social Influence🤝 Ethical Persuasion🧠 Decision Psychology
The Smarter Screen
by Shlomo Benartzi • 2015
Screens nudge you in 50 milliseconds. The rules for making that moment work for you.
3.96
365
🧪 Behavioral Economics🧠 Cognitive Biases🏗️ Choice Architecture🖥️ Ux Psychology⏳ Attention Economics
The Smarter Screen Summary
The Smarter Screen 92%
Screens nudge you in 50 milliseconds. The rules for making that moment work for you.
by Shlomo Benartzi 2015
3.96
365 ratings
🧪 Behavioral Economics🧠 Cognitive Biases🏗️ Choice Architecture🖥️ Ux Psychology⏳ Attention Economics
Stuffocation
by James Wallman • 2013
More stuff, less happiness. The science is in: experiences beat possessions every time.
3.49
4k+
🛒 Consumer Culture🎭 Experience Economy🚫 Anti-Consumerism🏔️ Experiential Living🏠 Clutter And Wellbeing
Stuffocation Summary
Stuffocation 92%
More stuff, less happiness. The science is in: experiences beat possessions every time.
by James Wallman 2013
3.49
4k+ ratings
🛒 Consumer Culture🎭 Experience Economy🚫 Anti-Consumerism🏔️ Experiential Living🏠 Clutter And Wellbeing
Influence
by Robert B. Cialdini • 1984
Your automatic yes has predictable triggers. A social psychologist went undercover to map them all.
4.21
179k+
🧠 Behavioral Economics👥 Social Influence🧩 Cognitive Biases🔍 Decision Psychology🔬 Persuasion Science
Influence Summary
Influence 92%
Your automatic yes has predictable triggers. A social psychologist went undercover to map them all.
by Robert B. Cialdini 1984
4.21
179k+ ratings
🧠 Behavioral Economics👥 Social Influence🧩 Cognitive Biases🔍 Decision Psychology🔬 Persuasion Science
The Evolutionary Bases of Consumption
by Gad Saad • 2007
Your shopping cart is a fossil. Every purchase reveals a survival strategy from the Pleistocene.
3.87
54
🧠 Consumer Psychology🧬 Evolutionary Psychology💎 Conspicuous Consumption📡 Costly Signaling⚠️ Evolutionary Mismatch
The Evolutionary Bases of Consumption Summary
The Evolutionary Bases of Consumption 92%
Your shopping cart is a fossil. Every purchase reveals a survival strategy from the Pleistocene.
by Gad Saad 2007
3.87
54 ratings
🧠 Consumer Psychology🧬 Evolutionary Psychology💎 Conspicuous Consumption📡 Costly Signaling⚠️ Evolutionary Mismatch
The JOLT Effect
by Matthew Dixon • 2022
Most lost deals die from 'let me think,' not 'no.' How high performers close the indecisive.
4.09
831
🛠️ Sales Methodology🧠 Customer Psychology💡 Behavioral Economics😩 Decision Fatigue🏢 B2B Sales
The JOLT Effect Summary
The JOLT Effect 92%
Most lost deals die from 'let me think,' not 'no.' How high performers close the indecisive.
by Matthew Dixon 2022
4.09
831 ratings
🛠️ Sales Methodology🧠 Customer Psychology💡 Behavioral Economics😩 Decision Fatigue🏢 B2B Sales
The Housefly Effect
by Eva van den Broek • 2024
A painted fly cut spillage 80 percent. The same invisible nudges steer your behavior every day.
3.84
50
📊 Behavioral Economics🧠 Cognitive Biases🪰 Nudge Theory🌱 Environmental Design🛒 Marketing Psychology
The Housefly Effect Summary
The Housefly Effect 92%
A painted fly cut spillage 80 percent. The same invisible nudges steer your behavior every day.
by Eva van den Broek 2024
3.84
50 ratings
📊 Behavioral Economics🧠 Cognitive Biases🪰 Nudge Theory🌱 Environmental Design🛒 Marketing Psychology
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