🎯 Business Positioning

Strategic guides to carving out a distinctive place in the market, showing how brands and companies can own a category in the minds of their customers.

Jack Trout on Strategy

by Jack Trout • 2004

Competition is killing you. The cure: a simple strategy to occupy the customer's mind.

3.87

236

🏆 Competitive Strategy 🎯 Brand Positioning 🏹 Niche Strategy

Jack Trout on Strategy 93%

Competition is killing you. The cure: a simple strategy to occupy the customer's mind.

by Jack Trout 2004

3.87

236 ratings

🏆 Competitive Strategy 🎯 Brand Positioning 🏹 Niche Strategy

Differentiate or Die

by Jack Trout • 2001

Good products die every day. The survivors own one idea nobody else can touch.

4.02

2k+

🎯 Brand Strategy ⚔️ Competitive Strategy 📍 Market Positioning

Differentiate or Die 93%

Good products die every day. The survivors own one idea nobody else can touch.

by Jack Trout 2001

4.02

2k+ ratings

🎯 Brand Strategy ⚔️ Competitive Strategy 📍 Market Positioning

Niche Down

by Christopher Lochhead • 2018

Stop competing to be best. The rules for creating a new category and owning it outright.

3.80

196

💡 Category Creation 🎯 Differentiation 🏷️ Personal Branding

Niche Down 92%

Stop competing to be best. The rules for creating a new category and owning it outright.

by Christopher Lochhead 2018

3.80

196 ratings

💡 Category Creation 🎯 Differentiation 🏷️ Personal Branding

Focus

by Al Ries • 1996

The surest way to kill a business is to expand it. Why the market punishes generalists.

4.00

780

🏢 Corporate Strategy 📍 Brand Positioning 🔍 Strategic Focus

Focus 92%

The surest way to kill a business is to expand it. Why the market punishes generalists.

by Al Ries 1996

4.00

780 ratings

🏢 Corporate Strategy 📍 Brand Positioning 🔍 Strategic Focus

Play Bigger

by Al Ramadan • 2016

76% of a market's value goes to whoever defines it. This is the manual.

3.86

2k+

🗂️ Category Strategy 🎯 Brand Positioning 🌐 Market Shaping

Play Bigger 92%

76% of a market's value goes to whoever defines it. This is the manual.

by Al Ramadan 2016

3.86

2k+ ratings

🗂️ Category Strategy 🎯 Brand Positioning 🌐 Market Shaping

Marketing

by Brian Tracy • 2014

Why your product isn't selling, and the strategic playbook for making customers choose you first.

4.09

400

🎯 Marketing Strategy 🏪 Small Business Marketing 📌 Market Positioning

Marketing 92%

Why your product isn't selling, and the strategic playbook for making customers choose you first.

by Brian Tracy 2014

4.09

400 ratings

🎯 Marketing Strategy 🏪 Small Business Marketing 📌 Market Positioning

The Fall of Advertising and the Rise of PR

by Al Ries • 2002

PR builds brands; advertising only maintains them. Why press coverage beats paid media every time.

3.72

876

🎤 Public Relations 📢 Advertising 🏗️ Category Creation

The Fall of Advertising and the Rise of PR Summary

The Fall of Advertising and the Rise of PR 92%

PR builds brands; advertising only maintains them. Why press coverage beats paid media every time.

by Al Ries 2002

3.72

876 ratings

🎤 Public Relations 📢 Advertising 🏗️ Category Creation

The Origin of Brands

by Al Ries • 2005

The market doesn't converge. It branches, and every branch is a brand you can own.

3.71

436

🧱 Brand Strategy 🌱 Category Creation 📍 Brand Positioning

The Origin of Brands 92%

The market doesn't converge. It branches, and every branch is a brand you can own.

by Al Ries 2005

3.71

436 ratings

🧱 Brand Strategy 🌱 Category Creation 📍 Brand Positioning

The Strategist

by Cynthia A. Montgomery • 2012

Ask what the world loses if your company disappears; the answer is your strategy.

3.86

1k+

🏢 Corporate Strategy 🧭 Strategic Leadership 💡 Business Purpose

The Strategist 92%

Ask what the world loses if your company disappears; the answer is your strategy.

by Cynthia A. Montgomery 2012

3.86

1k+ ratings

🏢 Corporate Strategy 🧭 Strategic Leadership 💡 Business Purpose

Obviously Awesome

by April Dunford • 2019

Your product landed in the wrong market without you noticing. The step-by-step fix.

4.24

4k+

🎯 Product Positioning 🏢 B2B Marketing 🏷️ Category Design

Obviously Awesome 91%

Your product landed in the wrong market without you noticing. The step-by-step fix.

by April Dunford 2019

4.24

4k+ ratings

🎯 Product Positioning 🏢 B2B Marketing 🏷️ Category Design

Business Strategy

by Brian Tracy • 2015

The strategic planning step most businesses skip, and why it makes everything else fall into place.

3.87

246

🧭 Strategic Planning ⚔️ Competitive Advantage 🎯 Market Positioning

Business Strategy 91%

The strategic planning step most businesses skip, and why it makes everything else fall into place.

by Brian Tracy 2015

3.87

246 ratings

🧭 Strategic Planning ⚔️ Competitive Advantage 🎯 Market Positioning

Eating the Big Fish

by Adam Morgan • 1999

Outspent is a given. Outplayed is a choice: the challenger brand's guide to beating giants.

3.93

752

🛠️ Brand Strategy ⚔️ Competitive Positioning 💥 Market Disruption

Eating the Big Fish 91%

Outspent is a given. Outplayed is a choice: the challenger brand's guide to beating giants.

by Adam Morgan 1999

3.93

752 ratings

🛠️ Brand Strategy ⚔️ Competitive Positioning 💥 Market Disruption

Understanding Michael Porter

by Joan Magretta • 2011

Trying to be the best kills profits. Porter's alternative path to a business no rival can copy.

4.29

3k+

👔 Corporate Strategy 🔍 Competitive Analysis 📍 Strategic Positioning

Understanding Michael Porter 91%

Trying to be the best kills profits. Porter's alternative path to a business no rival can copy.

by Joan Magretta 2011

4.29

3k+ ratings

👔 Corporate Strategy 🔍 Competitive Analysis 📍 Strategic Positioning

Brand Relevance

by David A. Aaker • 2010

Preference battles are a shrinking pond. The real growth comes from digging new ones.

3.95

156

🏆 Competitive Strategy 🌊 Market Creation 🏗️ Category Design

Brand Relevance 91%

Preference battles are a shrinking pond. The real growth comes from digging new ones.

by David A. Aaker 2010

3.95

156 ratings

🏆 Competitive Strategy 🌊 Market Creation 🏗️ Category Design

The 22 Immutable Laws of Marketing

by Al Ries • 1993

Better products don't win. Better perceptions do, and the rules for shaping them are knowable.

4.05

22k+

🎯 Brand Positioning 🧠 Consumer Psychology 🏗️ Category Creation

The 22 Immutable Laws of Marketing Summary

The 22 Immutable Laws of Marketing 91%

Better products don't win. Better perceptions do, and the rules for shaping them are knowable.

by Al Ries 1993

4.05

22k+ ratings

🎯 Brand Positioning 🧠 Consumer Psychology 🏗️ Category Creation

Zag

by Marty Neumeier • 2006

Why different beats better, and the method for making your brand the one they remember.

3.99

4k+

🔖 Brand Strategy ⚡ Radical Differentiation 🎨 Design Thinking

Zag 91%

Why different beats better, and the method for making your brand the one they remember.

by Marty Neumeier 2006

3.99

4k+ ratings

🔖 Brand Strategy ⚡ Radical Differentiation 🎨 Design Thinking

Competitive Advantage

by Michael E. Porter • 1985

Your industry does not determine your profits. The way you arrange your activities does.

4.18

5k+

📊 Strategic Management 🔍 Industry Analysis 🗺️ Competitive Positioning

Competitive Advantage 91%

Your industry does not determine your profits. The way you arrange your activities does.

by Michael E. Porter 1985

4.18

5k+ ratings

📊 Strategic Management 🔍 Industry Analysis 🗺️ Competitive Positioning

Michael Porter's Value Chain

by 50Minutes • 2015

Every department hands off work to the next. That handoff is where your margin disappears.

3.66

🏢 Strategic Management ⚙️ Operations Management 📊 Business Frameworks

Michael Porter's Value Chain 91%

Every department hands off work to the next. That handoff is where your margin disappears.

by 50Minutes 2015

3.66

53 ratings

🏢 Strategic Management ⚙️ Operations Management 📊 Business Frameworks

The Grid

by Matt Watkinson • 2017

Nine forces shape every business choice. A single framework for seeing them all before they collide.

4.10

343

🧠 Systems Thinking 📊 Business Strategy 💰 Pricing Strategy

The Grid 91%

Nine forces shape every business choice. A single framework for seeing them all before they collide.

by Matt Watkinson 2017

4.10

343 ratings

🧠 Systems Thinking 📊 Business Strategy 💰 Pricing Strategy

Your Strategy Needs a Strategy

by Martin Reeves • 2015

Five environments call for five different strategies. How to diagnose yours and pick the right play.

4.01

661

🏢 Corporate Strategy 🏆 Competitive Advantage ⚡ Strategic Agility

Your Strategy Needs a Strategy 91%

Five environments call for five different strategies. How to diagnose yours and pick the right play.

by Martin Reeves 2015

4.01

661 ratings

🏢 Corporate Strategy 🏆 Competitive Advantage ⚡ Strategic Agility

Competitive Strategy

by Michael E. Porter • 1980

Strategy is not about beating rivals; it is about reading the economic terrain before you move.

4.17

17k+

📊 Strategic Management 🔍 Industry Analysis 🏆 Competitive Advantage

Competitive Strategy 91%

Strategy is not about beating rivals; it is about reading the economic terrain before you move.

by Michael E. Porter 1980

4.17

17k+ ratings

📊 Strategic Management 🔍 Industry Analysis 🏆 Competitive Advantage

3hag Way

by Shannon Byrne Susko • 2018

A step-by-step system to turn your three-year vision into a concrete quarter-by-quarter plan.

4.06

123

🎯 Strategic Execution 📈 Growth Strategy 🤝 Team Alignment

3hag Way 91%

A step-by-step system to turn your three-year vision into a concrete quarter-by-quarter plan.

by Shannon Byrne Susko 2018

4.06

123 ratings

🎯 Strategic Execution 📈 Growth Strategy 🤝 Team Alignment

The 22 Immutable Laws of Branding

by Laura Ries • 1998

Twenty-two laws: own a word, kill the extensions, and let publicity earn your place.

3.88

4k+

🧭 Brand Strategy 📍 Positioning Theory 🎯 Brand Focus

The 22 Immutable Laws of Branding Summary

The 22 Immutable Laws of Branding 91%

Twenty-two laws: own a word, kill the extensions, and let publicity earn your place.

by Laura Ries 1998

3.88

4k+ ratings

🧭 Brand Strategy 📍 Positioning Theory 🎯 Brand Focus

Category Creation

by Anthony Kennada • 2019

Don't disrupt an old market. Invent a new one, then build the brand that owns it.

3.86

🏗️ Market Creation 🎯 Brand Strategy 💼 B2B Marketing

Category Creation 90%

Don't disrupt an old market. Invent a new one, then build the brand that owns it.

by Anthony Kennada 2019

3.86

72 ratings

🏗️ Market Creation 🎯 Brand Strategy 💼 B2B Marketing

The Star Principle

by Richard Koch • 2008

Five percent of businesses create ninety-five percent of value. The blueprint for building one.

4.18

378

📊 Business Strategy 🚀 High-Growth Ventures 🥇 Market Leadership

The Star Principle 90%

Five percent of businesses create ninety-five percent of value. The blueprint for building one.

by Richard Koch 2008

4.18

378 ratings

📊 Business Strategy 🚀 High-Growth Ventures 🥇 Market Leadership

The New Power Base Selling

by Jim Holden • 2012

The deal goes to whoever reads the hidden political map inside the customer.

3.97

117

📊 Complex Sales 🏛️ Organizational Politics ⚔️ Competitive Strategy

The New Power Base Selling 90%

The deal goes to whoever reads the hidden political map inside the customer.

by Jim Holden 2012

3.97

117 ratings

📊 Complex Sales 🏛️ Organizational Politics ⚔️ Competitive Strategy

Loved

by Martina Lauchengco • 2022

Product marketing isn't a support function. Four strategic roles make it the growth engine.

3.85

664

📦 Product Marketing 🚀 Tech Startups 🗺️ Go-To-Market Strategy

Loved 90%

Product marketing isn't a support function. Four strategic roles make it the growth engine.

by Martina Lauchengco 2022

3.85

664 ratings

📦 Product Marketing 🚀 Tech Startups 🗺️ Go-To-Market Strategy

The Business of Expertise

by David C. Baker • 2017

Narrow your expertise until clients cannot replace you. That scarcity commands the fee.

4.31

731

💼 Expertise Business 🏢 Consulting Practice 🎯 Positioning Strategy

The Business of Expertise 90%

Narrow your expertise until clients cannot replace you. That scarcity commands the fee.

by David C. Baker 2017

4.31

731 ratings

💼 Expertise Business 🏢 Consulting Practice 🎯 Positioning Strategy

Blue Ocean Strategy

by W. Chan Kim • 2005

Stop fighting over existing markets. Create a new one where the competition simply does not matter.

4.01

89k+

💼 Business Strategy 📊 Strategic Management 🏗️ Market Creation

Blue Ocean Strategy 90%

Stop fighting over existing markets. Create a new one where the competition simply does not matter.

by W. Chan Kim 2005

4.01

89k+ ratings

💼 Business Strategy 📊 Strategic Management 🏗️ Market Creation

Elevate

by Rich Horwath • 2013

Daily noise buries strategy. Three disciplines for staying above it and seeing what others miss.

3.71

106

🧠 Strategic Thinking 🏢 Corporate Strategy ⚔️ Competitive Advantage

Elevate 90%

Daily noise buries strategy. Three disciplines for staying above it and seeing what others miss.

by Rich Horwath 2013

3.71

106 ratings

🧠 Strategic Thinking 🏢 Corporate Strategy ⚔️ Competitive Advantage

All about Them

by Bruce Turkel • 2016

Your product works. Everyone's does. Brands that win make people feel something about themselves.

3.53

🎯 Brand Strategy 👥 Customer Centricity ❤️ Emotional Branding

All about Them 90%

Your product works. Everyone's does. Brands that win make people feel something about themselves.

by Bruce Turkel 2016

3.53

74 ratings

🎯 Brand Strategy 👥 Customer Centricity ❤️ Emotional Branding

The Art of War for Small Business

by Becky Sheetz-Runkle • 2010

Outspent, outstaffed, and still winning: a small-business field guide to Sun Tzu's strategic art.

3.58

175

🏢 Small Business Strategy ⚔️ Competitive Strategy 🪖 Business Warfare

The Art of War for Small Business Summary

The Art of War for Small Business 90%

Outspent, outstaffed, and still winning: a small-business field guide to Sun Tzu's strategic art.

by Becky Sheetz-Runkle 2010

3.58

175 ratings

🏢 Small Business Strategy ⚔️ Competitive Strategy 🪖 Business Warfare

7 Powers

by Hamilton Wright Helmer • 2016

Durable advantage comes in only seven forms. Most businesses possess none.

4.26

3k+

🧱 Economic Moats 🌐 Network Effects ⚔️ Competitive Dynamics

7 Powers 90%

Durable advantage comes in only seven forms. Most businesses possess none.

by Hamilton Wright Helmer 2016

4.26

3k+ ratings

🧱 Economic Moats 🌐 Network Effects ⚔️ Competitive Dynamics

Inbound PR

by Iliyana Stareva • 2018

Make journalists and clients come to you: an inbound playbook that finally makes PR measurable.

3.87

📢 Public Relations 📝 Content Marketing 🧲 Inbound Methodology

Inbound PR 90%

Make journalists and clients come to you: an inbound playbook that finally makes PR measurable.

by Iliyana Stareva 2018

3.87

46 ratings

📢 Public Relations 📝 Content Marketing 🧲 Inbound Methodology

The Strategy Book

by Max McKeown • 2012

Strategy is not a plan for the future; it is the act of inventing it. The toolkit.

3.53

430

🧭 Corporate Strategy 🗺️ Strategic Planning 🏆 Competitive Advantage

The Strategy Book 90%

Strategy is not a plan for the future; it is the act of inventing it. The toolkit.

by Max McKeown 2012

3.53

430 ratings

🧭 Corporate Strategy 🗺️ Strategic Planning 🏆 Competitive Advantage

Market Your Way to Growth

by Philip Kotler • 2012

A growth playbook for tough economies: eight ways to build market share, loyalty, and global scale.

3.95

🎯 Strategic Marketing 📈 Corporate Growth 🗺️ Market Positioning

Market Your Way to Growth 90%

A growth playbook for tough economies: eight ways to build market share, loyalty, and global scale.

by Philip Kotler 2012

3.95

99 ratings

🎯 Strategic Marketing 📈 Corporate Growth 🗺️ Market Positioning

The Entrepreneur's Guide to the Art of War

by Mark Smith • 2021

Sun Tzu's playbook for entrepreneurs: how to outmaneuver rivals without ever going to war.

3.28

🎯 Competitive Strategy ⚔️ Sun Tzu Strategy 📋 Strategic Planning

The Entrepreneur's Guide to the Art of War Summary

The Entrepreneur's Guide to the Art of War 90%

Sun Tzu's playbook for entrepreneurs: how to outmaneuver rivals without ever going to war.

by Mark Smith 2021

3.28

65 ratings

🎯 Competitive Strategy ⚔️ Sun Tzu Strategy 📋 Strategic Planning

Competing for the Future

by Gary Hamel • 1994

Your current products matter less than your ability to create products no one has imagined yet.

4.03

3k+

🏢 Corporate Strategy 🔭 Strategic Foresight 🏗️ Capability Building

Competing for the Future 90%

Your current products matter less than your ability to create products no one has imagined yet.

by Gary Hamel 1994

4.03

3k+ ratings

🏢 Corporate Strategy 🔭 Strategic Foresight 🏗️ Capability Building

Different

by Youngme Moon • 2010

Why the world's most competitive markets deliver sameness, and the three ways to break free.

3.98

2k+

📈 Brand Strategy ⚔️ Competitive Strategy 🗂️ Category Design

Different 90%

Why the world's most competitive markets deliver sameness, and the three ways to break free.

by Youngme Moon 2010

3.98

2k+ ratings

📈 Brand Strategy ⚔️ Competitive Strategy 🗂️ Category Design

Inside the Tornado

by Geoffrey A. Moore • 1995

Reaching the mainstream is hard. Surviving the explosion is harder, and the rules change completely.

3.98

2k+

🖥️ High-Tech Marketing 📈 Technology Adoption 🚀 Go-To-Market Strategy

Inside the Tornado 90%

Reaching the mainstream is hard. Surviving the explosion is harder, and the rules change completely.

by Geoffrey A. Moore 1995

3.98

2k+ ratings

🖥️ High-Tech Marketing 📈 Technology Adoption 🚀 Go-To-Market Strategy

Branding For Dummies

by Bill Chiaravalle • 2006

Branding that lasts: why consistency outranks brilliance, and a playbook for earning consumer trust.

3.74

118

🧭 Brand Strategy 🎯 Market Positioning 🤝 Consumer Trust

Branding For Dummies 90%

Branding that lasts: why consistency outranks brilliance, and a playbook for earning consumer trust.

by Bill Chiaravalle 2006

3.74

118 ratings

🧭 Brand Strategy 🎯 Market Positioning 🤝 Consumer Trust

Profit from the Core

by Chris Zook • 2010

80% of sustained value creators focused on one core. Diversification is the exception, not the rule.

3.79

335

🏢 Business Strategy 📈 Corporate Growth 🎯 Strategic Focus

Profit from the Core 90%

80% of sustained value creators focused on one core. Diversification is the exception, not the rule.

by Chris Zook 2010

3.79

335 ratings

🏢 Business Strategy 📈 Corporate Growth 🎯 Strategic Focus

Playing to Win

by A.G. Lafley • 2013

Forget the plan. Winners make a handful of choices that lock together and beat the market.

3.99

9k+

🏢 Corporate Strategy 🎯 Strategic Choice 🏆 Competitive Advantage

Playing to Win 90%

Forget the plan. Winners make a handful of choices that lock together and beat the market.

by A.G. Lafley 2013

3.99

9k+ ratings

🏢 Corporate Strategy 🎯 Strategic Choice 🏆 Competitive Advantage

Blue Ocean Shift

by W. Chan Kim • 2017

A field-tested system for growing by creating new demand, not fighting over what already exists.

3.90

2k+

🧠 Strategic Innovation 🌊 Market Creation 📈 Growth Strategy

Blue Ocean Shift 90%

A field-tested system for growing by creating new demand, not fighting over what already exists.

by W. Chan Kim 2017

3.90

2k+ ratings

🧠 Strategic Innovation 🌊 Market Creation 📈 Growth Strategy

Badass Your Brand

by Pia Silva • 2017

The brand playbook for commanding premium prices and working only with clients you actually want.

4.40

400

🎯 Personal Branding 🏆 Expert Positioning 🌟 Brand Differentiation

Badass Your Brand 90%

The brand playbook for commanding premium prices and working only with clients you actually want.

by Pia Silva 2017

4.40

400 ratings

🎯 Personal Branding 🏆 Expert Positioning 🌟 Brand Differentiation

42 Rules for a Web Presence That Wins (2nd Edition)

by Philippa Gamse • 2011

Who is in charge of your website? Forty-two rules for turning it into a business asset.

4.33

🌐 Digital Strategy 📣 Online Marketing ✍️ Content Strategy

42 Rules for a Web Presence That Wins (2nd Edition) Summary

42 Rules for a Web Presence That Wins (2nd Edition) 90%

Who is in charge of your website? Forty-two rules for turning it into a business asset.

by Philippa Gamse 2011

4.33

9 ratings

🌐 Digital Strategy 📣 Online Marketing ✍️ Content Strategy

Marketing Outrageously

by Jon Spoelstra • 2001

Safe marketing is the riskiest bet; the audacity playbook that makes customers stop, stare, and buy.

4.14

335

🪖 Guerrilla Marketing 💰 Revenue Generation ⚔️ Competitive Differentiation

Marketing Outrageously 90%

Safe marketing is the riskiest bet; the audacity playbook that makes customers stop, stare, and buy.

by Jon Spoelstra 2001

4.14

335 ratings

🪖 Guerrilla Marketing 💰 Revenue Generation ⚔️ Competitive Differentiation

How to Launch a Brand

by Fabian Geyrhalter • 2020

Where brand names come from, how logos earn attention, and what turns a business into a brand.

3.90

191

🧭 Brand Strategy 🎨 Visual Identity 🏷️ Brand Naming

How to Launch a Brand 90%

Where brand names come from, how logos earn attention, and what turns a business into a brand.

by Fabian Geyrhalter 2020

3.90

191 ratings

🧭 Brand Strategy 🎨 Visual Identity 🏷️ Brand Naming

Escape Velocity

by Geoffrey A. Moore • 2011

Last year's operating plan is a gravity well. The five-part power framework for escaping it.

3.90

676

📊 Corporate Strategy 💻 Technology Adoption 📈 Portfolio Management

Escape Velocity 90%

Last year's operating plan is a gravity well. The five-part power framework for escaping it.

by Geoffrey A. Moore 2011

3.90

676 ratings

📊 Corporate Strategy 💻 Technology Adoption 📈 Portfolio Management

The Mind of the Strategist

by Kenichi Ohmae • 1982

The strategy playbook that powered Japan's corporate dominance: dissect, focus, exploit, disrupt.

4.01

695

🧠 Strategic Thinking 🏆 Competitive Strategy 🇯🇵 Japanese Business

The Mind of the Strategist 90%

The strategy playbook that powered Japan's corporate dominance: dissect, focus, exploit, disrupt.

by Kenichi Ohmae 1982

4.01

695 ratings

🧠 Strategic Thinking 🏆 Competitive Strategy 🇯🇵 Japanese Business

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