Ad Testing Books | Summaries & Audio

Ultimate Guide to Google AdWords

by Perry Marshall • 2016

A million visitors while you sleep: the Google ad formula that prizes relevance over budget.

4.07

779

🔍 Search Engine Marketing 📬 Direct Response Marketing ⚙️ Campaign Optimization

Ultimate Guide to Google AdWords Summary

Ultimate Guide to Google AdWords 87%

A million visitors while you sleep: the Google ad formula that prizes relevance over budget.

by Perry Marshall 2016

4.07

779 ratings

🔍 Search Engine Marketing 📬 Direct Response Marketing ⚙️ Campaign Optimization

How to Write a Good Advertisement

by Victor O. Schwab • 1980

Desires that open wallets, proof that seals trust, and the ask that closes the sale.

4.21

521

✍️ Copywriting 📜 Classic Advertising 🖋️ Headline Writing

How to Write a Good Advertisement Summary

How to Write a Good Advertisement 87%

Desires that open wallets, proof that seals trust, and the ask that closes the sale.

by Victor O. Schwab 1980

4.21

521 ratings

✍️ Copywriting 📜 Classic Advertising 🖋️ Headline Writing

Tested Advertising Methods

by John Caples • 1980

Half your ad is the headline. The direct-mail pioneer's test-proven formula.

4.23

1k+

✍️ Advertising Copywriting 📬 Direct Response Marketing 🔬 Scientific Advertising

Tested Advertising Methods 87%

Half your ad is the headline. The direct-mail pioneer's test-proven formula.

by John Caples 1980

4.23

1k+ ratings

✍️ Advertising Copywriting 📬 Direct Response Marketing 🔬 Scientific Advertising

Killer Facebook Ads

by Marty Weintraub • 2011

Turn Facebook's social data into a precision ad pipeline that costs less and converts more.

3.63

📱 Social Media Marketing 🎯 Ad Targeting 📈 Campaign Optimization

Killer Facebook Ads 87%

Turn Facebook's social data into a precision ad pipeline that costs less and converts more.

by Marty Weintraub 2011

3.63

65 ratings

📱 Social Media Marketing 🎯 Ad Targeting 📈 Campaign Optimization

Ogilvy on Advertising

by David Ogilvy • 1983

Your headline is 90% of your budget. A master adman's craft rules for making every word sell.

4.15

12k+

🏗️ Advertising Fundamentals ✍️ Copywriting Craft 📬 Direct Response

Ogilvy on Advertising 86%

Your headline is 90% of your budget. A master adman's craft rules for making every word sell.

by David Ogilvy 1983

4.15

12k+ ratings

🏗️ Advertising Fundamentals ✍️ Copywriting Craft 📬 Direct Response

The Robert Collier Letter Book

by Robert Collier • 1989

Mail-order mastery: the rules for building a letter that sells what a storefront can't.

4.11

371

✍️ Copywriting 📬 Direct Mail Marketing 🧠 Consumer Psychology

The Robert Collier Letter Book 86%

Mail-order mastery: the rules for building a letter that sells what a storefront can't.

by Robert Collier 1989

4.11

371 ratings

✍️ Copywriting 📬 Direct Mail Marketing 🧠 Consumer Psychology

Scientific Advertising

by Claude C. Hopkins • 1923

Why the best ads are not creative gambles but salesmanship measured to the penny.

4.06

4k+

📜 Advertising Classics 📬 Direct Response ✍️ Copywriting

Scientific Advertising 86%

Why the best ads are not creative gambles but salesmanship measured to the penny.

by Claude C. Hopkins 1923

4.06

4k+ ratings

📜 Advertising Classics 📬 Direct Response ✍️ Copywriting

Frenemies

by Ken Auletta • 2018

Two platforms took most ad money, then a kickback scandal exposed what agencies were hiding.

3.42

592

📢 Advertising Industry 📉 Media Disruption 💻 Digital Advertising

Frenemies 86%

Two platforms took most ad money, then a kickback scandal exposed what agencies were hiding.

by Ken Auletta 2018

3.42

592 ratings

📢 Advertising Industry 📉 Media Disruption 💻 Digital Advertising

Ultimate Guide to Facebook Advertising

by Perry Marshall • 2011

Precision targeting, not scale, wins on Facebook. The rules for finding your exact customer.

4.04

394

🎯 Facebook Advertising 📱 Digital Advertising 👥 Ad Targeting

Ultimate Guide to Facebook Advertising Summary

Ultimate Guide to Facebook Advertising 86%

Precision targeting, not scale, wins on Facebook. The rules for finding your exact customer.

by Perry Marshall 2011

4.04

394 ratings

🎯 Facebook Advertising 📱 Digital Advertising 👥 Ad Targeting

Landing Page Optimization

by Tim Ash • 2008

Small tests, big returns: how to optimize every landing page element for maximum conversion.

3.82

549

🎯 Conversion Rate Optimization 🧪 A/B Testing 🖌️ User Experience Design

Landing Page Optimization 86%

Small tests, big returns: how to optimize every landing page element for maximum conversion.

by Tim Ash 2008

3.82

549 ratings

🎯 Conversion Rate Optimization 🧪 A/B Testing 🖌️ User Experience Design

Agile Testing

by Lisa Crispin • 2008

Shift quality left: a practical guide to weaving testing into every day of agile development.

3.82

1k+

🔄 Agile Development 🧪 Software Testing 🤖 Test Automation

Agile Testing 86%

Shift quality left: a practical guide to weaving testing into every day of agile development.

by Lisa Crispin 2008

3.82

1k+ ratings

🔄 Agile Development 🧪 Software Testing 🤖 Test Automation

Paid Attention

by Faris Yakob • 2015

Brands used to buy attention. Now they must earn it with myth, emotion, and ideas people share.

3.86

224

📢 Advertising Strategy 🏗️ Brand Building ⏳ Attention Economics

Paid Attention 86%

Brands used to buy attention. Now they must earn it with myth, emotion, and ideas people share.

by Faris Yakob 2015

3.86

224 ratings

📢 Advertising Strategy 🏗️ Brand Building ⏳ Attention Economics

Buy Now

by Rick Cesari • 2011

Solve a customer's problem on screen, close the sale, track every dollar. Direct response playbook.

4.00

🎯 Direct Marketing 📺 Advertising Strategy 🧠 Consumer Psychology

Buy Now 86%

Solve a customer's problem on screen, close the sale, track every dollar. Direct response playbook.

by Rick Cesari 2011

4.00

25 ratings

🎯 Direct Marketing 📺 Advertising Strategy 🧠 Consumer Psychology

Rocket Surgery Made Easy

by Steve Krug • 2009

Usability testing sounds expensive and complex. A three-person, one-morning method proves it isn't.

4.14

4k+

🧪 Usability Testing 🎨 User Experience Design 👀 User Observation

Rocket Surgery Made Easy 86%

Usability testing sounds expensive and complex. A three-person, one-morning method proves it isn't.

by Steve Krug 2009

4.14

4k+ ratings

🧪 Usability Testing 🎨 User Experience Design 👀 User Observation

The Rebel's Guide to Email Marketing

by D.J. Waldow • 2012

Your email playbook is making you invisible. How to get opened, clicked, and read.

3.72

💻 Digital Marketing ✉️ Email Marketing 🚀 Growth Hacking

The Rebel's Guide to Email Marketing Summary

The Rebel's Guide to Email Marketing 86%

Your email playbook is making you invisible. How to get opened, clicked, and read.

by D.J. Waldow 2012

3.72

71 ratings

💻 Digital Marketing ✉️ Email Marketing 🚀 Growth Hacking

My Life in Advertising and Scientific Advertising

by Claude C. Hopkins • 1923

Before creativity ruled, advertising was a science. The man who proved it gives his rules.

4.23

1k+

📢 Advertising Strategy ✍️ Copywriting 📬 Direct Response Marketing

My Life in Advertising and Scientific Advertising Summary

My Life in Advertising and Scientific Advertising 86%

Before creativity ruled, advertising was a science. The man who proved it gives his rules.

by Claude C. Hopkins 1923

4.23

1k+ ratings

📢 Advertising Strategy ✍️ Copywriting 📬 Direct Response Marketing

Seducing Strangers

by Josh Weltman • 2015

Advertising's real job isn't selling. It's making people happy. A Mad Man shows you how.

3.84

317

🎯 Advertising Strategy 🧠 Consumer Psychology ✍️ Copywriting

Seducing Strangers 85%

Advertising's real job isn't selling. It's making people happy. A Mad Man shows you how.

by Josh Weltman 2015

3.84

317 ratings

🎯 Advertising Strategy 🧠 Consumer Psychology ✍️ Copywriting

Hey Whipple, Squeeze This

by Luke Sullivan • 1998

Why a simple visual beats a clever headline every time, and how to sell it.

4.21

5k+

✍️ Copywriting 💡 Advertising Creativity 👁️ Visual Thinking

Hey Whipple, Squeeze This 85%

Why a simple visual beats a clever headline every time, and how to sell it.

by Luke Sullivan 1998

4.21

5k+ ratings

✍️ Copywriting 💡 Advertising Creativity 👁️ Visual Thinking

Cashvertising

by Drew Eric Whitman • 2008

Most ads fail because they sell features. Your customers are already wired to buy something else.

4.35

3k+

🖋️ Advertising Copywriting 🧠 Marketing Psychology 📬 Direct Response Marketing

Cashvertising 85%

Most ads fail because they sell features. Your customers are already wired to buy something else.

by Drew Eric Whitman 2008

4.35

3k+ ratings

🖋️ Advertising Copywriting 🧠 Marketing Psychology 📬 Direct Response Marketing

The Power of Experiments

by Michael Luca • 2020

eBay's experiment killed $50 million in ads. Here's how to run yours.

3.46

246

🧪 Experimental Methods 🧠 Behavioral Economics 📊 A/B Testing

The Power of Experiments 85%

eBay's experiment killed $50 million in ads. Here's how to run yours.

by Michael Luca 2020

3.46

246 ratings

🧪 Experimental Methods 🧠 Behavioral Economics 📊 A/B Testing

Predatory Thinking

by Dave Trott • 2013

89 percent of ads go unnoticed. The principles for being the 11 percent that actually connect.

4.24

2k+

🎯 Advertising Strategy 🧠 Marketing Psychology 💡 Creative Problem-Solving

Predatory Thinking 85%

89 percent of ads go unnoticed. The principles for being the 11 percent that actually connect.

by Dave Trott 2013

4.24

2k+ ratings

🎯 Advertising Strategy 🧠 Marketing Psychology 💡 Creative Problem-Solving

Validating Product Ideas

by Tomer Sharon • 2016

Know if anyone wants it before you build. Lean experiments for testing product ideas, fast.

4.10

289

🎨 Product Design 🔍 User Research 🚀 Lean Startup

Validating Product Ideas 85%

Know if anyone wants it before you build. Lean experiments for testing product ideas, fast.

by Tomer Sharon 2016

4.10

289 ratings

🎨 Product Design 🔍 User Research 🚀 Lean Startup

One Plus One Equals Three

by Dave Trott • 2015

From an ad legend: reframe anything, use disaster as fuel, and sell ideas that stick.

4.19

2k+

📢 Advertising Lessons 💡 Lateral Thinking 🏗️ Brand Building

One Plus One Equals Three 85%

From an ad legend: reframe anything, use disaster as fuel, and sell ideas that stick.

by Dave Trott 2015

4.19

2k+ ratings

📢 Advertising Lessons 💡 Lateral Thinking 🏗️ Brand Building

Subprime Attention Crisis

by Tim Hwang • 2020

The internet's ad economy is a bubble of fake clicks, hidden fees, and bad incentives.

3.61

1k+

🌐 Internet Economy 👀 Attention Economy 💥 Market Bubbles

Subprime Attention Crisis 85%

The internet's ad economy is a bubble of fake clicks, hidden fees, and bad incentives.

by Tim Hwang 2020

3.61

1k+ ratings

🌐 Internet Economy 👀 Attention Economy 💥 Market Bubbles

Making Websites Win

by Karl Blanks • 2017

The scientific method applied to your website: how tiny, tested changes compound into doubled sales.

4.31

435

📈 Conversion Rate Optimization 🖥️ Web Design 🧪 A/B Testing

Making Websites Win 85%

The scientific method applied to your website: how tiny, tested changes compound into doubled sales.

by Karl Blanks 2017

4.31

435 ratings

📈 Conversion Rate Optimization 🖥️ Web Design 🧪 A/B Testing

Hegarty on Advertising

by John Hegarty • 2011

An advertising legend on why data never made anyone care, and what actually works instead.

4.07

732

🏢 Advertising Industry 💡 Creative Philosophy 📖 Brand Storytelling

Hegarty on Advertising 85%

An advertising legend on why data never made anyone care, and what actually works instead.

by John Hegarty 2011

4.07

732 ratings

🏢 Advertising Industry 💡 Creative Philosophy 📖 Brand Storytelling

The Art of Unit Testing

by Roy Osherove • 2009

C# unit testing without the brittle tests: stubs, mocks, and the isolation patterns that work.

4.09

1k+

🧪 Unit Testing 🖥️ .Net Development 🎭 Mocking Frameworks

The Art of Unit Testing 85%

C# unit testing without the brittle tests: stubs, mocks, and the isolation patterns that work.

by Roy Osherove 2009

4.09

1k+ ratings

🧪 Unit Testing 🖥️ .Net Development 🎭 Mocking Frameworks

The Right It

by Alberto Savoia • 2019

Skill can't save an unwanted idea. Fast, cheap experiments that test market demand before building.

4.30

850

🚀 Startup Methodology ✅ Product Validation 🧪 Lean Experimentation

The Right It 85%

Skill can't save an unwanted idea. Fast, cheap experiments that test market demand before building.

by Alberto Savoia 2019

4.30

850 ratings

🚀 Startup Methodology ✅ Product Validation 🧪 Lean Experimentation

Breakthrough Advertising

by Eugene M. Schwartz • 1966

Tap a mass desire and ad dollars multiply fifty-fold. Try to create one and break even.

4.54

1k+

✍️ Copywriting 📋 Advertising Strategy 📬 Direct Response

Breakthrough Advertising 85%

Tap a mass desire and ad dollars multiply fifty-fold. Try to create one and break even.

by Eugene M. Schwartz 1966

4.54

1k+ ratings

✍️ Copywriting 📋 Advertising Strategy 📬 Direct Response

Ogilvy on Advertising in the Digital Age

by Miles Young • 2019

Digital is a channel, not a discipline. The advertising laws that built Ogilvy still apply.

3.59

268

📱 Digital Marketing 📊 Advertising Strategy 🏗️ Brand Building

Ogilvy on Advertising in the Digital Age Summary

Ogilvy on Advertising in the Digital Age 85%

Digital is a channel, not a discipline. The advertising laws that built Ogilvy still apply.

by Miles Young 2019

3.59

268 ratings

📱 Digital Marketing 📊 Advertising Strategy 🏗️ Brand Building

Effective Unit Testing

by Lasse Koskela • 2012

A slow test suite kills productivity. The craft rules for fast, trustworthy unit tests.

3.80

118

🧪 Unit Testing ☕️ Java Development 🧩 Testable Design

Effective Unit Testing 85%

A slow test suite kills productivity. The craft rules for fast, trustworthy unit tests.

by Lasse Koskela 2012

3.80

118 ratings

🧪 Unit Testing ☕️ Java Development 🧩 Testable Design

Creative Blindness (And How To Cure It)

by Dave Trott • 2019

Why the obvious answers hide in plain sight: a copywriter's field guide to creative vision.

4.27

549

📢 Advertising Creativity 🔄 Reframing Challenges 🧠 Audience Psychology

Creative Blindness (And How To Cure It) Summary

Creative Blindness (And How To Cure It) 85%

Why the obvious answers hide in plain sight: a copywriter's field guide to creative vision.

by Dave Trott 2019

4.27

549 ratings

📢 Advertising Creativity 🔄 Reframing Challenges 🧠 Audience Psychology

Talking to Humans

by Giff Constable • 2014

A concise guide to customer interviews that separate real demand from polite lies.

4.06

2k+

🧪 Customer Discovery 🏗️ Lean Startup 🎙️ Customer Interviews

Talking to Humans 85%

A concise guide to customer interviews that separate real demand from polite lies.

by Giff Constable 2014

4.06

2k+ ratings

🧪 Customer Discovery 🏗️ Lean Startup 🎙️ Customer Interviews

Start at the End

by Matt Wallaert • 2019

Most products try to motivate. The ones that stick remove what's in the way.

3.81

433

🧠 Behavioral Design 🗺️ Product Strategy 📊 Behavioral Economics

Start at the End 85%

Most products try to motivate. The ones that stick remove what's in the way.

by Matt Wallaert 2019

3.81

433 ratings

🧠 Behavioral Design 🗺️ Product Strategy 📊 Behavioral Economics

The Real Mad Men

by Andrew Cracknell • 2011

Why you never saw a VW ad with tail fins: the revolt that birthed modern advertising.

3.56

302

📰 Advertising History 🎨 Creative Industries 📋 Advertising Cases

The Real Mad Men 85%

Why you never saw a VW ad with tail fins: the revolt that birthed modern advertising.

by Andrew Cracknell 2011

3.56

302 ratings

📰 Advertising History 🎨 Creative Industries 📋 Advertising Cases

The Unpublished David Ogilvy

by David Ogilvy • 1987

The advertising legend's private memos: how to hire, lead, write, and build brands that last.

4.14

541

🏢 Advertising Agencies 🏛️ Corporate Culture ✍️ Copywriting

The Unpublished David Ogilvy 85%

The advertising legend's private memos: how to hire, lead, write, and build brands that last.

by David Ogilvy 1987

4.14

541 ratings

🏢 Advertising Agencies 🏛️ Corporate Culture ✍️ Copywriting

Measuring the User Experience

by Thomas Tullis • 2008

Three metrics that show exactly where users get stuck: task success, time, and errors.

4.08

567

📏 Ux Metrics 🧪 Usability Testing 🔬 Ux Research

Measuring the User Experience 85%

Three metrics that show exactly where users get stuck: task success, time, and errors.

by Thomas Tullis 2008

4.08

567 ratings

📏 Ux Metrics 🧪 Usability Testing 🔬 Ux Research

Optimize

by Lee Odden • 2012

Optimize for Google and for humans simultaneously: the integrated playbook that ends the tug-of-war.

3.78

264

🎯 Content Marketing 📱 Social Media Marketing 🔍 Organic Search

Optimize 85%

Optimize for Google and for humans simultaneously: the integrated playbook that ends the tug-of-war.

by Lee Odden 2012

3.78

264 ratings

🎯 Content Marketing 📱 Social Media Marketing 🔍 Organic Search

Testing in Scrum

by Tilo Linz • 2014

Shift from a last-minute quality gate to testing woven into every sprint and commit.

3.72

🧪 Agile Testing 🔄 Scrum Methodology 🔴 Test Driven Development

Testing in Scrum 85%

Shift from a last-minute quality gate to testing woven into every sprint and commit.

by Tilo Linz 2014

3.72

25 ratings

🧪 Agile Testing 🔄 Scrum Methodology 🔴 Test Driven Development

Seducing the Subconscious

by Robert Heath • 2012

Looking away from an ad may make it work better: low attention bypasses your mental defenses.

3.98

181

🧠 Advertising Psychology 🫥 Subconscious Influence ❤️ Emotional Persuasion

Seducing the Subconscious 85%

Looking away from an ad may make it work better: low attention bypasses your mental defenses.

by Robert Heath 2012

3.98

181 ratings

🧠 Advertising Psychology 🫥 Subconscious Influence ❤️ Emotional Persuasion

The Youtube Formula

by Derral Eves • 2021

What the YouTube algorithm really rewards, and the data that shows you exactly what to make.

4.09

996

🎬 Youtube Marketing 💰 Creator Economy 🧠 Social Media Algorithms

The Youtube Formula 85%

What the YouTube algorithm really rewards, and the data that shows you exactly what to make.

by Derral Eves 2021

4.09

996 ratings

🎬 Youtube Marketing 💰 Creator Economy 🧠 Social Media Algorithms

Pandeymonium

by Piyush Pandey • 2015

India's most famous ads were born on train seats and cricket fields, not in focus groups.

3.82

1k+

📖 Advertising Memoirs 💡 Creative Process 🇮🇳 Indian Business

Pandeymonium 85%

India's most famous ads were born on train seats and cricket fields, not in focus groups.

by Piyush Pandey 2015

3.82

1k+ ratings

📖 Advertising Memoirs 💡 Creative Process 🇮🇳 Indian Business

Mad Men and Philosophy

by Rod Carveth • 2010

The philosophy hidden inside Mad Men: identity, desire, and the dark side of the American dream.

3.58

612

🎬 Pop Culture Philosophy 📺 Tv Criticism 📢 Advertising Ethics

Mad Men and Philosophy 85%

The philosophy hidden inside Mad Men: identity, desire, and the dark side of the American dream.

by Rod Carveth 2010

3.58

612 ratings

🎬 Pop Culture Philosophy 📺 Tv Criticism 📢 Advertising Ethics

The Power of Visual Storytelling

by Ekaterina Walter • 2014

The brain reads pictures 60,000 times faster than words. How to make your marketing stick.

3.67

287

📋 Content Marketing 📱 Social Media Platforms 📖 Brand Storytelling

The Power of Visual Storytelling Summary

The Power of Visual Storytelling 85%

The brain reads pictures 60,000 times faster than words. How to make your marketing stick.

by Ekaterina Walter 2014

3.67

287 ratings

📋 Content Marketing 📱 Social Media Platforms 📖 Brand Storytelling

Confessions of an Advertising Man

by David Ogilvy • 2004

Entertaining ads rarely sell. Great ones make a concrete promise, then repeat it for decades.

6k+

🎨 Advertising Craft ✍️ Copywriting 🏗️ Brand Building

Confessions of an Advertising Man Summary

Confessions of an Advertising Man 85%

Entertaining ads rarely sell. Great ones make a concrete promise, then repeat it for decades.

by David Ogilvy 2004

6k+ ratings

🎨 Advertising Craft ✍️ Copywriting 🏗️ Brand Building

Amazon Ads Unleashed

by Robert J. Ryan • 2019

Make Amazon PPC profitable: four strategies, minus the wasted paperback impressions.

4.57

341

📊 Amazon Advertising 🖋️ Self-Publishing 📈 Book Marketing

Amazon Ads Unleashed 85%

Make Amazon PPC profitable: four strategies, minus the wasted paperback impressions.

by Robert J. Ryan 2019

4.57

341 ratings

📊 Amazon Advertising 🖋️ Self-Publishing 📈 Book Marketing

A Technique for Producing Ideas

by James Webb Young • 1940

Scattered knowledge, one reliable method: an ad man's assembly line for producing ideas on demand.

4.05

5k+

💡 Idea Generation 📋 Creative Process ⚙️ Systematic Creativity

A Technique for Producing Ideas 85%

Scattered knowledge, one reliable method: an ad man's assembly line for producing ideas on demand.

by James Webb Young 1940

4.05

5k+ ratings

💡 Idea Generation 📋 Creative Process ⚙️ Systematic Creativity

The Fall of Advertising and the Rise of PR

by Al Ries • 2002

PR builds brands; advertising only maintains them. Why press coverage beats paid media every time.

3.72

876

🎤 Public Relations 📢 Advertising 🏗️ Category Creation

The Fall of Advertising and the Rise of PR Summary

The Fall of Advertising and the Rise of PR 85%

PR builds brands; advertising only maintains them. Why press coverage beats paid media every time.

by Al Ries 2002

3.72

876 ratings

🎤 Public Relations 📢 Advertising 🏗️ Category Creation

Clicks, Bricks & Brands

by Martin Lindstrom • 2001

Earning the loyalty of a $300 billion generation that decides what the whole family buys.

4.15

🧒 Youth Marketing 🏢 Brand Management 👃 Sensory Marketing

Clicks, Bricks & Brands 85%

Earning the loyalty of a $300 billion generation that decides what the whole family buys.

by Martin Lindstrom 2001

4.15

20 ratings

🧒 Youth Marketing 🏢 Brand Management 👃 Sensory Marketing

Nawabs, Nudes, Noodles

by Ambi Parameswaran • 2016

India's last 50 years, told not through politics but through the ads that sold it to itself.

3.92

688

📣 Advertising History 🇮🇳 Modern India 🛍️ Consumer Culture

Nawabs, Nudes, Noodles 85%

India's last 50 years, told not through politics but through the ads that sold it to itself.

by Ambi Parameswaran 2016

3.92

688 ratings

📣 Advertising History 🇮🇳 Modern India 🛍️ Consumer Culture

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