Seth Godin

Născut în 1960 sethgodin.com @ThisIsSethsBlog

Seth Godin este un expert renumit în marketing, autor de bestselleruri și antreprenor.
A scris numeroase cărți despre marketing și afaceri, inclusiv "Purple Cow" și "Free Prize Inside." Godin este cunoscut pentru abordarea sa inovatoare în marketingul din era digitală, punând accent pe povestire și pe țintirea audiențelor de nișă.
A fondat Yoyodyne, o companie de marketing interactiv achiziționată de Yahoo! în 1998.
Godin deține un MBA de la Stanford și este un vorbitor foarte căutat, recunoscut pentru capacitatea sa de a prezice și de a modela tendințele în marketing.
Munca sa a influențat semnificativ strategiile moderne de marketing și gândirea antreprenorială.

Cărți de Seth Godin

Purple Cow, New Edition

de Seth Godin • 2009

Mass advertising is dying. The one strategy left: build things people cannot stop talking about.

3.78

56.000+

💡 Product Innovation 💬 Word Of Mouth 🎯 Niche Markets

Imersive

Purple Cow, New Edition

Mass advertising is dying. The one strategy left: build things people cannot stop talking about.

de Seth Godin 2009 172 pagini

3.78

56.000+ evaluări

💡 Product Innovation 💬 Word Of Mouth 🎯 Niche Markets

Linchpin

de Seth Godin • 2010

Competence makes you employable. Generosity makes you indispensable. The manual for the second one.

3.83

46.000+

🧠 Knowledge Work 💝 Emotional Labor 🧱 Creative Blocks

Linchpin

Competence makes you employable. Generosity makes you indispensable. The manual for the second one.

de Seth Godin 2010 257 pagini

3.83

46.000+ evaluări

🧠 Knowledge Work 💝 Emotional Labor 🧱 Creative Blocks

Tribes

de Seth Godin • 2008

Forget titles. Real leadership is an idea, the courage to be wrong, and a tribe.

3.80

42.000+

🔄 Organizational Change 👥 Community Building 💡 Contrarian Thinking

Tribes

Forget titles. Real leadership is an idea, the courage to be wrong, and a tribe.

de Seth Godin 2008 162 pagini

3.80

42.000+ evaluări

🔄 Organizational Change 👥 Community Building 💡 Contrarian Thinking

The Dip

de Seth Godin • 2007

The secret to winning isn't persistence. It's knowing exactly when to walk away.

3.78

38.000+

🚪 Strategic Quitting 💼 Career Strategy 🧭 Decision Frameworks

The Dip

The secret to winning isn't persistence. It's knowing exactly when to walk away.

de Seth Godin 2007 80 pagini

3.78

38.000+ evaluări

🚪 Strategic Quitting 💼 Career Strategy 🧭 Decision Frameworks

The Icarus Deception

de Seth Godin • 2012

The economy no longer rewards playing it safe; it demands you make art, not just widgets.

4.07

19.000+

🎨 Creative Work 💸 New Economy 🧱 Creative Resistance

The Icarus Deception

The economy no longer rewards playing it safe; it demands you make art, not just widgets.

de Seth Godin 2012 256 pagini

4.07

19.000+ evaluări

🎨 Creative Work 💸 New Economy 🧱 Creative Resistance

This Is Marketing

de Seth Godin • 2018

Mass appeal is a trap. Pick the smallest audience you can truly change, and earn their attention.

3.92

17.000+

🤝 Ethical Marketing 🎯 Niche Audience 📖 Brand Storytelling

This Is Marketing

Mass appeal is a trap. Pick the smallest audience you can truly change, and earn their attention.

de Seth Godin 2018 288 pagini

3.92

17.000+ evaluări

🤝 Ethical Marketing 🎯 Niche Audience 📖 Brand Storytelling

Toți marketerii sunt mincinoși

de Seth Godin • 2005

Great marketing never changes minds; it frames a story consumers already believe and tells it true.

3.88

16.000+

📖 Brand Storytelling 🧠 Consumer Psychology 🖼️ Narrative Framing

Toți marketerii sunt mincinoși

Great marketing never changes minds; it frames a story consumers already believe and tells it true.

de Seth Godin 2005 208 pagini

3.88

16.000+ evaluări

📖 Brand Storytelling 🧠 Consumer Psychology 🖼️ Narrative Framing

Permission Marketing

de Seth Godin • 2014

Interruption is broken. Earn consent, build trust, and turn one-time buyers into lifetime revenue.

3.91

14.000+

📉 Attention Economics ✉️ Direct Marketing 📧 Email Marketing

Permission Marketing

Interruption is broken. Earn consent, build trust, and turn one-time buyers into lifetime revenue.

de Seth Godin 2014 256 pagini

3.91

14.000+ evaluări

📉 Attention Economics ✉️ Direct Marketing 📧 Email Marketing

Poke the Box

de Seth Godin • 2011

Stop waiting for instructions. Initiative is now the only career skill that cannot be automated.

3.77

14.000+

😰 Fear Of Failure 🧪 Experimentation 🎯 Action Over Perfection

Poke the Box

Stop waiting for instructions. Initiative is now the only career skill that cannot be automated.

de Seth Godin 2011 96 pagini

3.77

14.000+ evaluări

😰 Fear Of Failure 🧪 Experimentation 🎯 Action Over Perfection

Unleashing the Idea Virus

de Seth Godin • 2000

Find your carriers. Arm them with a remarkable idea. The right community does the rest.

3.93

5.000+

🧬 Viral Marketing 💬 Word Of Mouth 🕸️ Network Effects

Unleashing the Idea Virus

Find your carriers. Arm them with a remarkable idea. The right community does the rest.

de Seth Godin 2000 234 pagini

3.93

5.000+ evaluări

🧬 Viral Marketing 💬 Word Of Mouth 🕸️ Network Effects

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