최고의 비즈니스 도서 | 요약 & 오디오

도서 요약

좋은 기업을 넘어 위대한 기업으로

저자: 짐 콜린스 • 2001

Eleven ordinary companies became extraordinary. It wasn't charisma, strategy, or pay.

4.12

200,000+

🔄 Corporate Turnarounds 🏢 Organizational Culture 🎯 Strategic Focus ⚙️ Disciplined Execution 🔍 Confronting Reality

몰입형

좋은 기업을 넘어 위대한 기업으로

Eleven ordinary companies became extraordinary. It wasn't charisma, strategy, or pay.

저자: 짐 콜린스 2001

4.12

200,000+ 개의 평점

🔄 Corporate Turnarounds 🏢 Organizational Culture 🎯 Strategic Focus ⚙️ Disciplined Execution 🔍 Confronting Reality

하드씽

저자: 벤 호로위츠 • 2014

When your company is fighting for its life, here is the advice that actually works.

4.20

100,000+

📖 Startup Memoirs 🆘 Crisis Leadership 🧠 Founder Psychology ⚖️ Tough Calls 🔍 Radical Transparency

몰입형

하드씽

When your company is fighting for its life, here is the advice that actually works.

저자: 벤 호로위츠 2014 304 페이지

4.20

100,000+ 개의 평점

📖 Startup Memoirs 🆘 Crisis Leadership 🧠 Founder Psychology ⚖️ Tough Calls 🔍 Radical Transparency

E-신화 다시 보기

저자: 마이클 E. 거버 • 1985

Why the skill that makes you a great baker sinks your bakery, and how to escape.

4.07

97,000+

🧱 Business Design ⚙️ Small Business Systems 🧠 Entrepreneurial Mindset 🎯 Strategic Planning 🎭 Customer Psychology

몰입형

E-신화 다시 보기

Why the skill that makes you a great baker sinks your bakery, and how to escape.

저자: 마이클 E. 거버 1985 269 페이지

4.07

97,000+ 개의 평점

🧱 Business Design ⚙️ Small Business Systems 🧠 Entrepreneurial Mindset 🎯 Strategic Planning 🎭 Customer Psychology

블루 오션 전략

저자: W. 찬 김 • 2005

Stop fighting over existing markets. Create a new one where the competition simply does not matter.

4.01

88,000+

💼 Business Strategy 📊 Strategic Management 🏗️ Market Creation 💡 Strategic Innovation 🗺️ Market Boundaries

블루 오션 전략

Stop fighting over existing markets. Create a new one where the competition simply does not matter.

저자: W. 찬 김 2005 240 페이지

4.01

88,000+ 개의 평점

💼 Business Strategy 📊 Strategic Management 🏗️ Market Creation 💡 Strategic Innovation 🗺️ Market Boundaries

감성 지능 2.0

저자: 트래비스 브래드베리 • 2009

Your IQ is fixed. Your EQ is not, and it matters more at work. Test included.

3.85

85,000+

🧠 Emotional Intelligence 💼 Workplace Psychology 👁️ Self-Awareness 🌊 Emotional Regulation 🤝 Work Relationships

몰입형

감성 지능 2.0

Your IQ is fixed. Your EQ is not, and it matters more at work. Test included.

저자: 트래비스 브래드베리 2009 255 페이지

3.85

85,000+ 개의 평점

🧠 Emotional Intelligence 💼 Workplace Psychology 👁️ Self-Awareness 🌊 Emotional Regulation 🤝 Work Relationships

100달러 스타트업

저자: 크리스 길레보 • 2012

A PayPal account and $125. Everything else about launching a profitable business is optional.

3.89

71,000+

🏖️ Lifestyle Business 💰 Bootstrapping 💼 Side Hustle 🔧 Lean Startup 📊 Passive Income

몰입형

100달러 스타트업

A PayPal account and $125. Everything else about launching a profitable business is optional.

저자: 크리스 길레보 2012 304 페이지

3.89

71,000+ 개의 평점

🏖️ Lifestyle Business 💰 Bootstrapping 💼 Side Hustle 🔧 Lean Startup 📊 Passive Income

혁신기업의 딜레마

저자: 클레이턴 M. 크리스텐슨 • 1997

The practices that make a company excellent are the same ones that make it obsolete.

4.04

61,000+

🔻 Organizational Decline ⚙️ Technology Management ♟️ Competitive Strategy 💰 Resource Allocation 🌱 Market Creation

몰입형

혁신기업의 딜레마

The practices that make a company excellent are the same ones that make it obsolete.

저자: 클레이턴 M. 크리스텐슨 1997 288 페이지

4.04

61,000+ 개의 평점

🔻 Organizational Decline ⚙️ Technology Management ♟️ Competitive Strategy 💰 Resource Allocation 🌱 Market Creation

보랏빛 소가 온다

저자: 세스 고딘 • 2009

Mass advertising is dying. The one strategy left: build things people cannot stop talking about.

3.78

56,000+

💡 Product Innovation 💬 Word Of Mouth 🎯 Niche Markets 🚀 Early Adopters ⭐ Brand Differentiation

몰입형

보랏빛 소가 온다

Mass advertising is dying. The one strategy left: build things people cannot stop talking about.

저자: 세스 고딘 2009 172 페이지

3.78

56,000+ 개의 평점

💡 Product Innovation 💬 Word Of Mouth 🎯 Niche Markets 🚀 Early Adopters ⭐ Brand Differentiation

첫 90일

저자: 마이클 D. 왓킨스 • 2003

What got you promoted won't work in the new job. Five situations determine what will.

3.85

38,000+

🚦 Leadership Transitions 👔 New Managers 🔄 Career Transitions 🤝 Stakeholder Management 🔍 Team Assessment

몰입형

첫 90일

What got you promoted won't work in the new job. Five situations determine what will.

저자: 마이클 D. 왓킨스 2003 304 페이지

3.85

38,000+ 개의 평점

🚦 Leadership Transitions 👔 New Managers 🔄 Career Transitions 🤝 Stakeholder Management 🔍 Team Assessment

하이 아웃풋 매니지먼트

저자: 앤드루 S. 그로브 • 1983

An Intel president learned management from a three-minute egg. The lesson reshaped Silicon Valley.

4.30

21,000+

🏭 Operations Management 🧠 Knowledge Work ⚖️ Managerial Leverage 🎯 Situational Leadership 📋 Management By Objectives

몰입형

하이 아웃풋 매니지먼트

An Intel president learned management from a three-minute egg. The lesson reshaped Silicon Valley.

저자: 앤드루 S. 그로브 1983 272 페이지

4.30

21,000+ 개의 평점

🏭 Operations Management 🧠 Knowledge Work ⚖️ Managerial Leverage 🎯 Situational Leadership 📋 Management By Objectives

좋은 전략 나쁜 전략

저자: 리처드 P. 루멜트 • 2011

Most 'strategy' is just goals with a fancy title. The discipline to build one that wins.

4.13

17,000+

🏢 Corporate Strategy 🏆 Competitive Advantage 🧠 Strategic Thinking 🔄 Problem Reframing 🧩 Cognitive Biases

몰입형

좋은 전략 나쁜 전략

Most 'strategy' is just goals with a fancy title. The discipline to build one that wins.

저자: 리처드 P. 루멜트 2011 323 페이지

4.13

17,000+ 개의 평점

🏢 Corporate Strategy 🏆 Competitive Advantage 🧠 Strategic Thinking 🔄 Problem Reframing 🧩 Cognitive Biases

트랙션

저자: 지노 위크먼 • 2007

A single system to align your team, force accountability, and end the chaos that stalls growth.

4.13

16,000+

🏭 Small Business Operations ⚙️ Business Operating Systems 🔄 Systems And Processes 🧩 Team Alignment ✅ Accountability Systems

트랙션

A single system to align your team, force accountability, and end the chaos that stalls growth.

저자: 지노 위크먼 2007 246 페이지

4.13

16,000+ 개의 평점

🏭 Small Business Operations ⚙️ Business Operating Systems 🔄 Systems And Processes 🧩 Team Alignment ✅ Accountability Systems

프로핏 퍼스트

저자: 마이크 미칼로위츠 • 2014

Pay profit first, run your business on the rest. Parkinson's Law, applied to your checking account.

4.26

14,000+

💸 Cash Flow Management ✉️ Envelope Budgeting 🧠 Behavioral Economics 📊 Profitability 🏦 Financial Discipline

프로핏 퍼스트

Pay profit first, run your business on the rest. Parkinson's Law, applied to your checking account.

저자: 마이크 미칼로위츠 2014 224 페이지

4.26

14,000+ 개의 평점

💸 Cash Flow Management ✉️ Envelope Budgeting 🧠 Behavioral Economics 📊 Profitability 🏦 Financial Discipline

기업 창업가 매뉴얼

저자: 스티브 블랭크 • 2012

Every business plan is guesswork. Here is the systematic way to replace guesses with customer facts.

4.11

12,000+

🌀 Lean Startup 📘 Startup Playbooks 🔍 Customer Research 🧱 Business Model Design 🎯 Product-Market Fit

기업 창업가 매뉴얼

Every business plan is guesswork. Here is the systematic way to replace guesses with customer facts.

저자: 스티브 블랭크 2012 608 페이지

4.11

12,000+ 개의 평점

🌀 Lean Startup 📘 Startup Playbooks 🔍 Customer Research 🧱 Business Model Design 🎯 Product-Market Fit

SPIN 셀링

저자: 닐 래컴 • 1988

Closing techniques fail in large sales. A questioning method, tested on 35,000 calls, that works.

4.01

12,000+

🏢 B2b Sales 📋 Consultative Selling 🔍 Needs Analysis ❓ Questioning Strategies 📊 Evidence-Based Sales

SPIN 셀링

Closing techniques fail in large sales. A questioning method, tested on 35,000 calls, that works.

저자: 닐 래컴 1988 234 페이지

4.01

12,000+ 개의 평점

🏢 B2b Sales 📋 Consultative Selling 🔍 Needs Analysis ❓ Questioning Strategies 📊 Evidence-Based Sales

세일즈의 작은 빨간 책

저자: 제프리 기토머 • 2004

Build a personal brand, kill cold calling, and let social proof close your deals.

3.91

10,000+

🧱 Sales Methodology 🏷️ Personal Branding 🤝 Relationship Selling 🕸️ Strategic Networking 💪 Sales Attitude

세일즈의 작은 빨간 책

Build a personal brand, kill cold calling, and let social proof close your deals.

저자: 제프리 기토머 2004 230 페이지

3.91

10,000+ 개의 평점

🧱 Sales Methodology 🏷️ Personal Branding 🤝 Relationship Selling 🕸️ Strategic Networking 💪 Sales Attitude

트랙션

저자: 가브리엘 와인버그 • 2014

Your best growth channel is the one your competitors dismissed. A process for finding it.

4.11

9,000+

🎯 Customer Acquisition 🚀 Go-To-Market 🧪 Growth Hacking 📈 Product-Led Growth 🔄 Viral Growth

몰입형

트랙션

Your best growth channel is the one your competitors dismissed. A process for finding it.

저자: 가브리엘 와인버그 2014 288 페이지

4.11

9,000+ 개의 평점

🎯 Customer Acquisition 🚀 Go-To-Market 🧪 Growth Hacking 📈 Product-Led Growth 🔄 Viral Growth

잽, 잽, 잽, 라이트 훅

저자: 게리 바이너척 • 2013

Three value posts for every ask: the platform-by-platform craft of social media.

3.95

9,000+

📱 Social Media Marketing 📝 Content Marketing 📖 Brand Storytelling 🎁 Value-First Marketing 💬 Community Engagement

잽, 잽, 잽, 라이트 훅

Three value posts for every ask: the platform-by-platform craft of social media.

저자: 게리 바이너척 2013 195 페이지

3.95

9,000+ 개의 평점

📱 Social Media Marketing 📝 Content Marketing 📖 Brand Storytelling 🎁 Value-First Marketing 💬 Community Engagement

판매의 심리학

저자: 브라이언 트레이시 • 2016

The real sales superpower is self-esteem. Train it, and the scripts take care of themselves.

4.16

8,000+

🧠 Sales Psychology 📊 Sales Methodology 💼 Selling Techniques 🧘 Inner Game 🎯 Goal Setting

판매의 심리학

The real sales superpower is self-esteem. Train it, and the scripts take care of themselves.

저자: 브라이언 트레이시 2016 240 페이지

4.16

8,000+ 개의 평점

🧠 Sales Psychology 📊 Sales Methodology 💼 Selling Techniques 🧘 Inner Game 🎯 Goal Setting

린 분석

저자: 앨리스테어 크롤 • 2013

Pick the right metric, ignore the rest: a stage-by-stage field guide to startup analytics.

4.11

8,000+

🚀 Startup Strategy 📊 Business Metrics 🔄 Lean Methodology 📈 Product Analytics 🎯 Data-Driven Decisions

린 분석

Pick the right metric, ignore the rest: a stage-by-stage field guide to startup analytics.

저자: 앨리스테어 크롤 2013 440 페이지

4.11

8,000+ 개의 평점

🚀 Startup Strategy 📊 Business Metrics 🔄 Lean Methodology 📈 Product Analytics 🎯 Data-Driven Decisions

빌트 투 셀

저자: 존 워릴로 • 2010

Most small businesses cannot be sold. The playbook for making yours the exception.

4.24

7,000+

🚪 Exit Strategy 📦 Productized Services 📋 Standardized Processes 🔑 Owner Independence 📖 Business Parables

빌트 투 셀

Most small businesses cannot be sold. The playbook for making yours the exception.

저자: 존 워릴로 2010 176 페이지

4.24

7,000+ 개의 평점

🚪 Exit Strategy 📦 Productized Services 📋 Standardized Processes 🔑 Owner Independence 📖 Business Parables

리더십의 5가지 레벨

저자: 존 C. 맥스웰 • 2011

From title-based authority to legacy-building influence: the five shifts every leader must make.

4.28

7,000+

🧱 Leadership Development 🙏 Servant Leadership 🧠 Emotional Intelligence 🤝 Coaching And Mentoring 🔄 Succession Planning

리더십의 5가지 레벨

From title-based authority to legacy-building influence: the five shifts every leader must make.

저자: 존 C. 맥스웰 2011

4.28

7,000+ 개의 평점

🧱 Leadership Development 🙏 Servant Leadership 🧠 Emotional Intelligence 🤝 Coaching And Mentoring 🔄 Succession Planning

안전마진

저자: 세스 A. 클라만 • 1991

Find hidden bargains, demand a deep discount, and wait for the catalyst that pays.

4.33

7,000+

💰 Value Investing 📊 Business Valuation 🔍 Special Situations 🏚️ Distressed Securities 🔄 Contrarian Investing

안전마진

Find hidden bargains, demand a deep discount, and wait for the catalyst that pays.

저자: 세스 A. 클라만 1991 248 페이지

4.33

7,000+ 개의 평점

💰 Value Investing 📊 Business Valuation 🔍 Special Situations 🏚️ Distressed Securities 🔄 Contrarian Investing

광적인 프로스펙팅

저자: 젭 블라운트 • 2015

Stop prospecting, start starving. The multi-channel daily disciplines that keep pipelines full.

4.25

6,000+

📞 Sales Prospecting 🔄 Pipeline Management ☎️ Cold Calling ⏰ Time Blocking 🛡️ Rejection Handling

광적인 프로스펙팅

Stop prospecting, start starving. The multi-channel daily disciplines that keep pipelines full.

저자: 젭 블라운트 2015 304 페이지

4.25

6,000+ 개의 평점

📞 Sales Prospecting 🔄 Pipeline Management ☎️ Cold Calling ⏰ Time Blocking 🛡️ Rejection Handling

컴퍼니 오브 원

저자: 폴 자비스 • 2019

Growth is not the goal. The playbook for a deliberately small, fiercely profitable business.

3.91

6,000+

🏪 Small Business 🌱 Sustainable Business 💰 Bootstrapping 📈 Profit Over Growth 👤 Solopreneurship

컴퍼니 오브 원

Growth is not the goal. The playbook for a deliberately small, fiercely profitable business.

저자: 폴 자비스 2019

3.91

6,000+ 개의 평점

🏪 Small Business 🌱 Sustainable Business 💰 Bootstrapping 📈 Profit Over Growth 👤 Solopreneurship

현실 세계를 위한 윤리학

저자: 로널드 A. 하워드 • 2008

Small justifications unravel integrity. An advance ethical code stops the slide before it starts.

4.02

5,000+

🏢 Business Ethics ⚖️ Ethical Decision Making 🧠 Moral Psychology 📜 Practical Philosophy 🪞 Cognitive Biases

현실 세계를 위한 윤리학

Small justifications unravel integrity. An advance ethical code stops the slide before it starts.

저자: 로널드 A. 하워드 2008 226 페이지

4.02

5,000+ 개의 평점

🏢 Business Ethics ⚖️ Ethical Decision Making 🧠 Moral Psychology 📜 Practical Philosophy 🪞 Cognitive Biases

균형성과표

저자: 로버트 S. 카플란 • 1996

Four metrics, one rule: run a technical team like a business by developing the people first.

3.91

5,000+

🖥️ Engineering Management 📊 Balanced Scorecard 📈 Strategic Metrics 🌱 Talent Development 🗣️ Coaching Culture

균형성과표

Four metrics, one rule: run a technical team like a business by developing the people first.

저자: 로버트 S. 카플란 1996 322 페이지

3.91

5,000+ 개의 평점

🖥️ Engineering Management 📊 Balanced Scorecard 📈 Strategic Metrics 🌱 Talent Development 🗣️ Coaching Culture

스몰 자이언츠

저자: 보 벌링엄 • 2005

Growth is not the summit. Inside the companies that chose to be excellent instead of enormous.

3.85

5,000+

🏡 Small Is Beautiful 🏢 Company Culture 🤝 Customer Intimacy 🔨 Business As Craft ✨ Organizational Soul

스몰 자이언츠

Growth is not the summit. Inside the companies that chose to be excellent instead of enormous.

저자: 보 벌링엄 2005 264 페이지

3.85

5,000+ 개의 평점

🏡 Small Is Beautiful 🏢 Company Culture 🤝 Customer Intimacy 🔨 Business As Craft ✨ Organizational Soul

아메리칸 아이콘

저자: 브라이스 G. 호프만 • 2012

GM and Chrysler took government bailouts; Ford bet $23.6 billion on a Boeing executive instead.

4.42

5,000+

🏭 Corporate Turnarounds 🚗 Auto Industry 🚨 Crisis Leadership 📊 Data-Driven Management 🔄 Culture Change

아메리칸 아이콘

GM and Chrysler took government bailouts; Ford bet $23.6 billion on a Boeing executive instead.

저자: 브라이스 G. 호프만 2012 432 페이지

4.42

5,000+ 개의 평점

🏭 Corporate Turnarounds 🚗 Auto Industry 🚨 Crisis Leadership 📊 Data-Driven Management 🔄 Culture Change

런치

저자: 제프 워커 • 2014

The launch formula that compresses a year of sales into one week, no existing audience required.

3.99

4,000+

🚀 Product Launches 📧 Email Marketing 🔁 Sales Funnels 🧠 Mental Triggers 📦 Digital Products

런치

The launch formula that compresses a year of sales into one week, no existing audience required.

저자: 제프 워커 2014 206 페이지

3.99

4,000+ 개의 평점

🚀 Product Launches 📧 Email Marketing 🔁 Sales Funnels 🧠 Mental Triggers 📦 Digital Products

일에 관한 9가지 거짓말

저자: 마커스 버킹엄 • 2019

Nine things your company believes about work that the data says are wrong.

4.09

4,000+

👥 Team Dynamics 💪 Strengths Development 🔥 Employee Engagement 📊 Evidence-Based Management ✨ Meaning At Work

일에 관한 9가지 거짓말

Nine things your company believes about work that the data says are wrong.

저자: 마커스 버킹엄 2019 256 페이지

4.09

4,000+ 개의 평점

👥 Team Dynamics 💪 Strengths Development 🔥 Employee Engagement 📊 Evidence-Based Management ✨ Meaning At Work

사랑이 최고의 경쟁력이다

저자: 팀 샌더스 • 2002

The most ruthless business strategy: give away your best ideas, connect rivals, and care more.

3.85

3,000+

🎁 Generosity In Business 🤝 Professional Relationships 📚 Knowledge Sharing 💙 Workplace Compassion 🧠 Emotional Intelligence

사랑이 최고의 경쟁력이다

The most ruthless business strategy: give away your best ideas, connect rivals, and care more.

저자: 팀 샌더스 2002

3.85

3,000+ 개의 평점

🎁 Generosity In Business 🤝 Professional Relationships 📚 Knowledge Sharing 💙 Workplace Compassion 🧠 Emotional Intelligence

The Entrepreneur Roller Coaster

저자: 대런 하디 • 2015

Sales, hiring, focus, fear: master these four controls and the roller coaster becomes a thrill ride.

4.32

3,000+

🚀 Entrepreneurial Mindset 📋 Startup Playbooks 😨 Fear Management 💰 Sales Psychology 👥 Hiring And Culture

The Entrepreneur Roller Coaster

Sales, hiring, focus, fear: master these four controls and the roller coaster becomes a thrill ride.

저자: 대런 하디 2015 272 페이지

4.32

3,000+ 개의 평점

🚀 Entrepreneurial Mindset 📋 Startup Playbooks 😨 Fear Management 💰 Sales Psychology 👥 Hiring And Culture

변화의 핵심

저자: 존 P. 코터 • 2002

Why a pile of 424 gloves did what a thousand memos couldn't.

3.97

3,000+

🔄 Change Management 🏢 Corporate Culture 📖 Storytelling In Business 🧠 Behavioral Change 👥 Leading Teams

변화의 핵심

Why a pile of 424 gloves did what a thousand memos couldn't.

저자: 존 P. 코터 2002 224 페이지

3.97

3,000+ 개의 평점

🔄 Change Management 🏢 Corporate Culture 📖 Storytelling In Business 🧠 Behavioral Change 👥 Leading Teams

덕트 테이프 마케팅 개정판

저자: 존 잰치 • 2006

Replace random marketing with a staged system: attract ideal clients through education, not chasing.

3.94

2,000+

🏪 Small Business Marketing ⚙️ Marketing Systems 📝 Content Marketing 🎯 Lead Generation 🔄 Referral Marketing

덕트 테이프 마케팅 개정판

Replace random marketing with a staged system: attract ideal clients through education, not chasing.

저자: 존 잰치 2006 304 페이지

3.94

2,000+ 개의 평점

🏪 Small Business Marketing ⚙️ Marketing Systems 📝 Content Marketing 🎯 Lead Generation 🔄 Referral Marketing

100만 팔로워

저자: 브렌던 케인 • 2018

A million followers in 30 days: the hands-on playbook of testing, partnerships, and emotional hooks.

3.42

1,000+

📱 Social Media Marketing 👤 Personal Branding 🚀 Growth Hacking 🦠 Viral Content 📊 Data-Driven Marketing

100만 팔로워

A million followers in 30 days: the hands-on playbook of testing, partnerships, and emotional hooks.

저자: 브렌던 케인 2018

3.42

1,000+ 개의 평점

📱 Social Media Marketing 👤 Personal Branding 🚀 Growth Hacking 🦠 Viral Content 📊 Data-Driven Marketing

갭 셀링

저자: 키넌 • 2018

Features don't close deals. The measurable gap between a customer's pain and their goal does.

4.27

1,000+

🛠️ Sales Methodology 🏢 B2b Sales 🧠 Buyer Psychology 🛡️ Objection Handling 📊 Pipeline Management

갭 셀링

Features don't close deals. The measurable gap between a customer's pain and their goal does.

저자: 키넌 2018 262 페이지

4.27

1,000+ 개의 평점

🛠️ Sales Methodology 🏢 B2b Sales 🧠 Buyer Psychology 🛡️ Objection Handling 📊 Pipeline Management

에픽 콘텐츠 마케팅

저자: 조 풀리지 • 2013

The publishing playbook: stop interrupting, start teaching, and make customers seek you out.

3.96

1,000+

📝 Content Marketing 📊 Marketing Strategy 🏗️ Owned Media Platforms 👥 Audience Building 🗂️ Content Strategy

에픽 콘텐츠 마케팅

The publishing playbook: stop interrupting, start teaching, and make customers seek you out.

저자: 조 풀리지 2013 332 페이지

3.96

1,000+ 개의 평점

📝 Content Marketing 📊 Marketing Strategy 🏗️ Owned Media Platforms 👥 Audience Building 🗂️ Content Strategy

도요타 방식의 린 리더십

저자: 제프리 K. 라이커 • 2011

Toyota's tools get copied. Its real advantage, growing leaders who teach, almost never does.

4.07

1,000+

🏭 Lean Manufacturing ⚙️ Operational Excellence 🌱 Leadership Development 📈 Daily Improvement 🎯 Goal Alignment

도요타 방식의 린 리더십

Toyota's tools get copied. Its real advantage, growing leaders who teach, almost never does.

저자: 제프리 K. 라이커 2011 321 페이지

4.07

1,000+ 개의 평점

🏭 Lean Manufacturing ⚙️ Operational Excellence 🌱 Leadership Development 📈 Daily Improvement 🎯 Goal Alignment

데이터 기반 마케팅

저자: 마크 제프리 • 2010

Fifteen metrics for speaking the CFO's language and proving marketing's worth in hard numbers.

3.90

500+

📈 Marketing Analytics 💰 Marketing ROI 🧑‍💼 Customer Lifetime Value 💻 Digital Analytics 🔄 Agile Marketing

데이터 기반 마케팅

Fifteen metrics for speaking the CFO's language and proving marketing's worth in hard numbers.

저자: 마크 제프리 2010 320 페이지

3.90

500+ 개의 평점

📈 Marketing Analytics 💰 Marketing ROI 🧑‍💼 Customer Lifetime Value 💻 Digital Analytics 🔄 Agile Marketing

클라이언트 서비스의 기술

저자: 로버트 솔로몬 • 2003

The advertising guide that teaches one thing: the relationship is the product, not the campaign.

3.95

500+

📺 Advertising 🗂️ Account Management 🤝 Client Relationships 📊 Presentation Skills 💡 Creative Direction

클라이언트 서비스의 기술

The advertising guide that teaches one thing: the relationship is the product, not the campaign.

저자: 로버트 솔로몬 2003 208 페이지

3.95

500+ 개의 평점

📺 Advertising 🗂️ Account Management 🤝 Client Relationships 📊 Presentation Skills 💡 Creative Direction

가격 전략과 전술

저자: 토머스 T. 네이글 • 1986

Why cost-plus pricing fails: it overprices weak markets and leaves profit in strong ones.

4.08

500+

🏷️ Pricing Strategy 📈 Profit Optimization ⚔️ Competitive Strategy 📊 Managerial Economics 🔄 Product Life Cycle

가격 전략과 전술

Why cost-plus pricing fails: it overprices weak markets and leaves profit in strong ones.

저자: 토머스 T. 네이글 1986 352 페이지

4.08

500+ 개의 평점

🏷️ Pricing Strategy 📈 Profit Optimization ⚔️ Competitive Strategy 📊 Managerial Economics 🔄 Product Life Cycle

크랙드 잇! 최고의 전략 컨설턴트처럼 큰 문제를 해결하고 솔루션을 판매하는 방법

저자: 베르나르 가레트 • 2018

Four stages top consultants use to crack any problem, and the final one most people skip.

4.23

500+

📊 Management Consulting 🧩 Structured Problem Solving 📣 Solution Selling 🎨 Design Thinking 🧠 Cognitive Biases

크랙드 잇! 최고의 전략 컨설턴트처럼 큰 문제를 해결하고 솔루션을 판매하는 방법

Four stages top consultants use to crack any problem, and the final one most people skip.

저자: 베르나르 가레트 2018 303 페이지

4.23

500+ 개의 평점

📊 Management Consulting 🧩 Structured Problem Solving 📣 Solution Selling 🎨 Design Thinking 🧠 Cognitive Biases

적게 말하고, 더 많이 전하라

저자: 코니 디켄 • 2009

Three habits that earn real attention in a distracted world, and turn it into action.

3.52

500+

🗣️ Workplace Communication 👔 Executive Presence ✂️ Brevity 👁️ Visual Communication 👂 Active Listening

적게 말하고, 더 많이 전하라

Three habits that earn real attention in a distracted world, and turn it into action.

저자: 코니 디켄 2009 176 페이지

3.52

500+ 개의 평점

🗣️ Workplace Communication 👔 Executive Presence ✂️ Brevity 👁️ Visual Communication 👂 Active Listening

내 말이 제대로 전달되고 있나요?

저자: 테리 펠버 • 2002

Ten clarity techniques from the world's best communicators, for making complex ideas stick.

4.16

488

💼 Business Communication 🔬 Science Communication ✍️ Clear Writing 📝 Plain Language 📊 Data Storytelling

내 말이 제대로 전달되고 있나요?

Ten clarity techniques from the world's best communicators, for making complex ideas stick.

저자: 테리 펠버 2002 160 페이지

4.16

488 개의 평점

💼 Business Communication 🔬 Science Communication ✍️ Clear Writing 📝 Plain Language 📊 Data Storytelling

The Anatomy of Humbug

저자: 폴 펠드윅 • 2015

Advertising's founding fathers built a science of rational persuasion. They were half right at best.

4.21

376

🧠 Advertising Theory 📜 Marketing History 🧩 Subconscious Influence 🏗️ Brand Building 🎪 Showmanship

The Anatomy of Humbug

Advertising's founding fathers built a science of rational persuasion. They were half right at best.

저자: 폴 펠드윅 2015 208 페이지

4.21

376 개의 평점

🧠 Advertising Theory 📜 Marketing History 🧩 Subconscious Influence 🏗️ Brand Building 🎪 Showmanship

핵심성과지표(KPI)

저자: 버나드 마 • 2011

Data drowns most managers. The 75 indicators that surface what a business needs to know.

3.91

256

📊 Performance Indicators 📈 Data-Driven Management 🔧 Lean Methodology 👔 New Managers 🏢 Business Owners

핵심성과지표(KPI)

Data drowns most managers. The 75 indicators that surface what a business needs to know.

저자: 버나드 마 2011 347 페이지

3.91

256 개의 평점

📊 Performance Indicators 📈 Data-Driven Management 🔧 Lean Methodology 👔 New Managers 🏢 Business Owners

한 장의 종이

저자: 마이크 피글리울로 • 2011

One page, 15 rules: leadership clarity that replaces jargon with stories your team actually follows.

3.77

187

🧭 Leadership Philosophy 🧘 Personal Leadership 🎯 Clarity Of Purpose ⚖️ Values-Based Leadership 💬 Team Communication

한 장의 종이

One page, 15 rules: leadership clarity that replaces jargon with stories your team actually follows.

저자: 마이크 피글리울로 2011 256 페이지

3.77

187 개의 평점

🧭 Leadership Philosophy 🧘 Personal Leadership 🎯 Clarity Of Purpose ⚖️ Values-Based Leadership 💬 Team Communication

파괴적 혁신

저자: 클레이튼 M. 크리스텐슨 • 2011

Leaders fall not to better products, but to simpler, cheaper ones their best customers rejected.

4.46

🏢 Corporate Innovation 🎯 Innovation Strategy 🔒 Organizational Inertia 📡 Technology Adoption 🔍 Customer Insight

파괴적 혁신

Leaders fall not to better products, but to simpler, cheaper ones their best customers rejected.

저자: 클레이튼 M. 크리스텐슨 2011 1066 페이지

4.46

67 개의 평점

🏢 Corporate Innovation 🎯 Innovation Strategy 🔒 Organizational Inertia 📡 Technology Adoption 🔍 Customer Insight

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