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SoBrief

비즈니스 도서 요약

The Goal
저자: Eliyahu M. Goldratt
Busy workers mask a fatal flaw: the novel that taught business to focus on bottlenecks.
4.07
85,000+
The Goal 요약
몰입형
The Goal
Busy workers mask a fatal flaw: the novel that taught business to focus on bottlenecks.
저자: Eliyahu M. Goldratt 2004 384 페이지
4.07
85,000+ 개의 평점
린 스타트업
저자: 에릭 리스 • 2011
The method that discovers what customers will pay for before you build the product.
4.11
300,000+
린 스타트업 요약
몰입형
린 스타트업
The method that discovers what customers will pay for before you build the product.
저자: 에릭 리스 2011 299 페이지
4.11
300,000+ 개의 평점
좋은 기업을 넘어 위대한 기업으로
저자: 짐 콜린스 • 2001
Eleven ordinary companies became extraordinary. It wasn't charisma, strategy, or pay.
4.12
200,000+
좋은 기업을 넘어 위대한 기업으로 요약
몰입형
좋은 기업을 넘어 위대한 기업으로
Eleven ordinary companies became extraordinary. It wasn't charisma, strategy, or pay.
저자: 짐 콜린스 2001
4.12
200,000+ 개의 평점
좋은 전략 나쁜 전략
저자: 리처드 P. 루멜트 • 2011
Most 'strategy' is just goals with a fancy title. The discipline to build one that wins.
4.13
17,000+
좋은 전략 나쁜 전략 요약
몰입형
좋은 전략 나쁜 전략
Most 'strategy' is just goals with a fancy title. The discipline to build one that wins.
저자: 리처드 P. 루멜트 2011 323 페이지
4.13
17,000+ 개의 평점
$100M Leads
저자: 알렉스 호르모지 • 2023
Four channels produce unlimited leads. The missing ingredient is volume, not cleverness.
4.55
5,000+
$100M Leads 요약
몰입형
$100M Leads
Four channels produce unlimited leads. The missing ingredient is volume, not cleverness.
저자: 알렉스 호르모지 2023 280 페이지
4.55
5,000+ 개의 평점
E-신화 다시 보기
저자: 마이클 E. 거버 • 1985
Why the skill that makes you a great baker sinks your bakery, and how to escape.
4.07
97,000+
E-신화 다시 보기 요약
몰입형
E-신화 다시 보기
Why the skill that makes you a great baker sinks your bakery, and how to escape.
저자: 마이클 E. 거버 1985 269 페이지
4.07
97,000+ 개의 평점
1억 달러 머니 모델
저자: 알렉스 호르모지 • 2025
A sequence of offers that funds all your customer acquisition within the first 30 days.
4.56
1,000+
1억 달러 머니 모델 요약
몰입형
1억 달러 머니 모델
A sequence of offers that funds all your customer acquisition within the first 30 days.
저자: 알렉스 호르모지 2025 190 페이지
4.56
1,000+ 개의 평점
100달러 스타트업
저자: 크리스 길레보 • 2012
A PayPal account and $125. Everything else about launching a profitable business is optional.
3.89
71,000+
100달러 스타트업 요약
몰입형
100달러 스타트업
A PayPal account and $125. Everything else about launching a profitable business is optional.
저자: 크리스 길레보 2012 304 페이지
3.89
71,000+ 개의 평점
보랏빛 소가 온다
저자: 세스 고딘 • 2009
Mass advertising is dying. The one strategy left: build things people cannot stop talking about.
3.78
56,000+
보랏빛 소가 온다 요약
몰입형
보랏빛 소가 온다
Mass advertising is dying. The one strategy left: build things people cannot stop talking about.
저자: 세스 고딘 2009 172 페이지
3.78
56,000+ 개의 평점
감성 지능 2.0
저자: 트래비스 브래드베리 • 2009
Your IQ is fixed. Your EQ is not, and it matters more at work. Test included.
3.85
85,000+
감성 지능 2.0 요약
몰입형
감성 지능 2.0
Your IQ is fixed. Your EQ is not, and it matters more at work. Test included.
저자: 트래비스 브래드베리 2009 255 페이지
3.85
85,000+ 개의 평점
Good to Great
저자: Jim Collins • 2001
From 1,435 companies, 11 made the leap. The pattern was never charisma, technology, or luck.
4.12
200,000+
Good to Great 요약
몰입형
Good to Great
From 1,435 companies, 11 made the leap. The pattern was never charisma, technology, or luck.
저자: Jim Collins 2001 300 페이지
4.12
200,000+ 개의 평점
Great Leads
저자: Michael Masterson • 2011
Six reusable openings for any sales message, keyed to how much your reader already knows.
4.57
500+
Great Leads 요약
몰입형
Great Leads
Six reusable openings for any sales message, keyed to how much your reader already knows.
저자: Michael Masterson 2011 206 페이지
4.57
500+ 개의 평점
스케일링의 과학
저자: 벤저민 하디 • 2025
Attainable goals keep you small. Set one so impossible it forces you to stop almost everything.
4.22
1,000+
스케일링의 과학 요약
몰입형
스케일링의 과학
Attainable goals keep you small. Set one so impossible it forces you to stop almost everything.
저자: 벤저민 하디 2025 256 페이지
4.22
1,000+ 개의 평점
트랙션
저자: 가브리엘 와인버그 • 2014
Your best growth channel is the one your competitors dismissed. A process for finding it.
4.11
9,000+
트랙션 요약
몰입형
트랙션
Your best growth channel is the one your competitors dismissed. A process for finding it.
저자: 가브리엘 와인버그 2014 288 페이지
4.11
9,000+ 개의 평점
How to Sell Anything to Anybody
저자: Joe Girard • 1977
One Detroit showroom, 13,000 cars: a referral system that paid cash to anyone who sent a buyer.
3.77
2,000+
How to Sell Anything to Anybody 요약
몰입형
How to Sell Anything to Anybody
One Detroit showroom, 13,000 cars: a referral system that paid cash to anyone who sent a buyer.
저자: Joe Girard 1977 192 페이지
3.77
2,000+ 개의 평점
Crossing the Chasm
저자: Geoffrey A. Moore • 2002
Most tech products die between early fans and mainstream buyers. The playbook for bridging that gap.
4.02
31,000+
Crossing the Chasm 요약
몰입형
Crossing the Chasm
Most tech products die between early fans and mainstream buyers. The playbook for bridging that gap.
저자: Geoffrey A. Moore 2002 290 페이지
4.02
31,000+ 개의 평점
The Advantage
저자: Patrick Lencioni • 2012
The competitive advantage hiding in plain sight: a leadership team that actually trusts each other.
4.13
16,000+
The Advantage 요약
몰입형
The Advantage
The competitive advantage hiding in plain sight: a leadership team that actually trusts each other.
저자: Patrick Lencioni 2012 216 페이지
4.13
16,000+ 개의 평점
Obviously Awesome
저자: April Dunford • 2019
Your product landed in the wrong market without you noticing. The step-by-step fix.
4.24
4,000+
Obviously Awesome 요약
몰입형
Obviously Awesome
Your product landed in the wrong market without you noticing. The step-by-step fix.
저자: April Dunford 2019 204 페이지
4.24
4,000+ 개의 평점
You Can't Teach a Kid to Ride a Bike at a Seminar
저자: David H. Sandler • 1995
A sales system built on psychology over scripts: let prospects talk 70 percent and close themselves.
4.11
1,000+
You Can't Teach a Kid to Ride a Bike at a Seminar 요약
몰입형
You Can't Teach a Kid to Ride a Bike at a Seminar
A sales system built on psychology over scripts: let prospects talk 70 percent and close themselves.
저자: David H. Sandler 1995
4.11
1,000+ 개의 평점
The Discipline of Market Leaders
저자: Michael Treacy • 1995
80 market leaders, one rule: bet everything on one competitive edge. Hedge and you go nowhere.
3.98
500+
The Discipline of Market Leaders 요약
몰입형
The Discipline of Market Leaders
80 market leaders, one rule: bet everything on one competitive edge. Hedge and you go nowhere.
저자: Michael Treacy 1995 210 페이지
3.98
500+ 개의 평점
블루 오션 전략
저자: W. 찬 김 • 2005
Stop fighting over existing markets. Create a new one where the competition simply does not matter.
4.01
88,000+
블루 오션 전략 요약
블루 오션 전략
Stop fighting over existing markets. Create a new one where the competition simply does not matter.
저자: W. 찬 김 2005 240 페이지
4.01
88,000+ 개의 평점
SPIN 셀링
저자: 닐 래컴 • 1988
Closing techniques fail in large sales. A questioning method, tested on 35,000 calls, that works.
4.01
12,000+
SPIN 셀링 요약
SPIN 셀링
Closing techniques fail in large sales. A questioning method, tested on 35,000 calls, that works.
저자: 닐 래컴 1988 234 페이지
4.01
12,000+ 개의 평점
Marketing 4.0
저자: Philip Kotler • 2016
The classic marketing playbook, rewritten for when customers trust each other more than ads.
4.06
3,000+
Marketing 4.0 요약
Marketing 4.0
The classic marketing playbook, rewritten for when customers trust each other more than ads.
저자: Philip Kotler 2016 208 페이지
4.06
3,000+ 개의 평점
갭 셀링
저자: 키넌 • 2018
Features don't close deals. The measurable gap between a customer's pain and their goal does.
4.27
1,000+
갭 셀링 요약
갭 셀링
Features don't close deals. The measurable gap between a customer's pain and their goal does.
저자: 키넌 2018 262 페이지
4.27
1,000+ 개의 평점
닷컴 시크릿
저자: 러셀 브런슨 • 2011
Giving away free products can triple your customers; the system that turns each one into $66.
4.23
6,000+
닷컴 시크릿 요약
닷컴 시크릿
Giving away free products can triple your customers; the system that turns each one into $66.
저자: 러셀 브런슨 2011 275 페이지
4.23
6,000+ 개의 평점
프로핏 퍼스트
저자: 마이크 미칼로위츠 • 2014
Pay profit first, run your business on the rest. Parkinson's Law, applied to your checking account.
4.26
14,000+
프로핏 퍼스트 요약
프로핏 퍼스트
Pay profit first, run your business on the rest. Parkinson's Law, applied to your checking account.
저자: 마이크 미칼로위츠 2014 224 페이지
4.26
14,000+ 개의 평점
트랙션
저자: 지노 위크먼 • 2007
A single system to align your team, force accountability, and end the chaos that stalls growth.
4.13
16,000+
트랙션 요약
트랙션
A single system to align your team, force accountability, and end the chaos that stalls growth.
저자: 지노 위크먼 2007 246 페이지
4.13
16,000+ 개의 평점
스토리브랜드
저자: 도널드 밀러 • 2017
Stop making your brand the hero. A story framework that clears the fog so customers buy.
4.26
26,000+
스토리브랜드 요약
스토리브랜드
Stop making your brand the hero. A story framework that clears the fog so customers buy.
저자: 도널드 밀러 2017 240 페이지
4.26
26,000+ 개의 평점
승리의 경영전략
저자: A. G. 래플리 • 2013
Forget the plan. Winners make a handful of choices that lock together and beat the market.
3.99
9,000+
승리의 경영전략 요약
승리의 경영전략
Forget the plan. Winners make a handful of choices that lock together and beat the market.
저자: A. G. 래플리 2013 272 페이지
3.99
9,000+ 개의 평점
BE 2.0 (Beyond Entrepreneurship 2.0)
저자: 짐 콜린스 • 2001
Build a company that outlasts you: the leadership, people, and focus that create enduring greatness.
4.39
2,000+
BE 2.0 (Beyond Entrepreneurship 2.0) 요약
BE 2.0 (Beyond Entrepreneurship 2.0)
Build a company that outlasts you: the leadership, people, and focus that create enduring greatness.
저자: 짐 콜린스 2001 344 페이지
4.39
2,000+ 개의 평점
챌린저 세일
저자: 매슈 딕슨 • 2011
Complex sales punish relationship builders. The top reps teach customers what they didn't know.
3.91
11,000+
챌린저 세일 요약
챌린저 세일
Complex sales punish relationship builders. The top reps teach customers what they didn't know.
저자: 매슈 딕슨 2011 242 페이지
3.91
11,000+ 개의 평점
Pitch Anything
저자: Oren Klaff • 2011
Logic doesn't close deals. Your audience's oldest brain does. Here is how to address it directly.
4.05
11,000+
Pitch Anything 요약
Pitch Anything
Logic doesn't close deals. Your audience's oldest brain does. Here is how to address it directly.
저자: Oren Klaff 2011 240 페이지
4.05
11,000+ 개의 평점
빌트 투 셀
저자: 존 워릴로 • 2010
Most small businesses cannot be sold. The playbook for making yours the exception.
4.24
7,000+
빌트 투 셀 요약
빌트 투 셀
Most small businesses cannot be sold. The playbook for making yours the exception.
저자: 존 워릴로 2010 176 페이지
4.24
7,000+ 개의 평점
광적인 프로스펙팅
저자: 젭 블라운트 • 2015
Stop prospecting, start starving. The multi-channel daily disciplines that keep pipelines full.
4.25
6,000+
광적인 프로스펙팅 요약
광적인 프로스펙팅
Stop prospecting, start starving. The multi-channel daily disciplines that keep pipelines full.
저자: 젭 블라운트 2015 304 페이지
4.25
6,000+ 개의 평점
포지셔닝
저자: 알 리스 • 1980
Better products lose. The marketing war is about owning a single, simple word in the brain.
4.04
18,000+
포지셔닝 요약
포지셔닝
Better products lose. The marketing war is about owning a single, simple word in the brain.
저자: 알 리스 1980 226 페이지
4.04
18,000+ 개의 평점
How Brands Grow
저자: Byron Sharp • 2010
The empirical laws that reveal why big brands keep winning, and why loyalty programs rarely work.
4.16
3,000+
How Brands Grow 요약
How Brands Grow
The empirical laws that reveal why big brands keep winning, and why loyalty programs rarely work.
저자: Byron Sharp 2010 228 페이지
4.16
3,000+ 개의 평점
어느 광고인의 고백
저자: 데이비드 오길비 • 2004
Entertaining ads rarely sell. Great ones make a concrete promise, then repeat it for decades.
4
6,000+
어느 광고인의 고백 요약
어느 광고인의 고백
Entertaining ads rarely sell. Great ones make a concrete promise, then repeat it for decades.
저자: 데이비드 오길비 2004 208 페이지
4
6,000+ 개의 평점
Brand Gap, The
저자: Marty Neumeier • 2003
Brands stumble not on bad strategy or poor design, but on the gap no one manages.
3.98
5,000+
Brand Gap, The 요약
Brand Gap, The
Brands stumble not on bad strategy or poor design, but on the gap no one manages.
저자: Marty Neumeier 2003
3.98
5,000+ 개의 평점
기업 창업가 매뉴얼
저자: 스티브 블랭크 • 2012
Every business plan is guesswork. Here is the systematic way to replace guesses with customer facts.
4.11
12,000+
기업 창업가 매뉴얼 요약
기업 창업가 매뉴얼
Every business plan is guesswork. Here is the systematic way to replace guesses with customer facts.
저자: 스티브 블랭크 2012 608 페이지
4.11
12,000+ 개의 평점
덕트 테이프 마케팅 개정판
저자: 존 잰치 • 2006
Replace random marketing with a staged system: attract ideal clients through education, not chasing.
3.94
2,000+
덕트 테이프 마케팅 개정판 요약
덕트 테이프 마케팅 개정판
Replace random marketing with a staged system: attract ideal clients through education, not chasing.
저자: 존 잰치 2006 304 페이지
3.94
2,000+ 개의 평점
가격 전략과 전술
저자: 토머스 T. 네이글 • 1986
Why cost-plus pricing fails: it overprices weak markets and leaves profit in strong ones.
4.08
500+
가격 전략과 전술 요약
가격 전략과 전술
Why cost-plus pricing fails: it overprices weak markets and leaves profit in strong ones.
저자: 토머스 T. 네이글 1986 352 페이지
4.08
500+ 개의 평점
Scaling Up
저자: Verne Harnish • 2014
The scaling playbook: why cash speed and meeting rhythm matter more than the next big sale.
4.16
6,000+
Scaling Up 요약
Scaling Up
The scaling playbook: why cash speed and meeting rhythm matter more than the next big sale.
저자: Verne Harnish 2014 272 페이지
4.16
6,000+ 개의 평점
The Qualified Sales Leader
저자: John McMahon • 2021
Why most deals die before the demo: a five-time CRO's hard-won rules for enterprise selling.
4.39
1,000+
The Qualified Sales Leader 요약
The Qualified Sales Leader
Why most deals die before the demo: a five-time CRO's hard-won rules for enterprise selling.
저자: John McMahon 2021
4.39
1,000+ 개의 평점
컴퍼니 오브 원
저자: 폴 자비스 • 2019
Growth is not the goal. The playbook for a deliberately small, fiercely profitable business.
3.91
6,000+
컴퍼니 오브 원 요약
컴퍼니 오브 원
Growth is not the goal. The playbook for a deliberately small, fiercely profitable business.
저자: 폴 자비스 2019
3.91
6,000+ 개의 평점
세일즈의 작은 빨간 책
저자: 제프리 기토머 • 2004
Build a personal brand, kill cold calling, and let social proof close your deals.
3.91
10,000+
세일즈의 작은 빨간 책 요약
세일즈의 작은 빨간 책
Build a personal brand, kill cold calling, and let social proof close your deals.
저자: 제프리 기토머 2004 230 페이지
3.91
10,000+ 개의 평점
Organizational Culture and Leadership
저자: Edgar H. Schein • 1985
What leaders measure, reward, and panic over builds culture far more than what they proclaim.
4.07
2,000+
Organizational Culture and Leadership 요약
Organizational Culture and Leadership
What leaders measure, reward, and panic over builds culture far more than what they proclaim.
저자: Edgar H. Schein 1985 437 페이지
4.07
2,000+ 개의 평점
런치
저자: 제프 워커 • 2014
The launch formula that compresses a year of sales into one week, no existing audience required.
3.99
4,000+
런치 요약
런치
The launch formula that compresses a year of sales into one week, no existing audience required.
저자: 제프 워커 2014 206 페이지
3.99
4,000+ 개의 평점
엑스퍼트 시크릿
저자: 러셀 브런슨 • 2017
One webinar script that builds a paying movement: tell three stories, then ask four questions.
4.24
4,000+
엑스퍼트 시크릿 요약
엑스퍼트 시크릿
One webinar script that builds a paying movement: tell three stories, then ask four questions.
저자: 러셀 브런슨 2017 302 페이지
4.24
4,000+ 개의 평점
에픽 콘텐츠 마케팅
저자: 조 풀리지 • 2013
The publishing playbook: stop interrupting, start teaching, and make customers seek you out.
3.96
1,000+
에픽 콘텐츠 마케팅 요약
에픽 콘텐츠 마케팅
The publishing playbook: stop interrupting, start teaching, and make customers seek you out.
저자: 조 풀리지 2013 332 페이지
3.96
1,000+ 개의 평점
닌자 셀링
저자: 래리 켄달 • 2017
Replace the pitch with genuine help: daily habits for trust and a self-sustaining referral stream.
4.50
1,000+
닌자 셀링 요약
닌자 셀링
Replace the pitch with genuine help: daily habits for trust and a self-sustaining referral stream.
저자: 래리 켄달 2017 344 페이지
4.50
1,000+ 개의 평점
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2일째: 체험 알림
체험 기간이 곧 종료된다는 알림을 보내드립니다.
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