칩 히스

heathbrothers.com

스탠퍼드 대학교 경영대학원에서 조직 행동학 교수로 재직 중인 칩 히스는 텍사스 A&M 대학교에서 산업공학 학사 학위를, 스탠퍼드 대학교에서 심리학 박사 학위를 받았다.
히스 교수는 의사결정, 조직 행동, 아이디어 전달에 관한 연구로 잘 알려져 있다.
그는 형제인 댄 히스와 함께 베스트셀러 "스위치: 변화가 어려울 때 변화를 이끄는 방법"을 공동 저술했다.
그들의 협업 작품인 "메이드 투 스틱"과 기타 저서들은 비즈니스와 심리학 분야에서 특히 변화 관리와 효과적인 커뮤니케이션 전략에 있어 영향력 있는 목소리로 자리매김했다.

저서 목록: 칩 히스

스틱!

저자: 칩 히스 • 2007

The gap between a forgotten memo and an urban legend is six teachable traits.

3.98

100,000+

🏢 Business Communication 💡 Idea Transmission ✂️ Message Design 📖 Storytelling In Business 🧠 Cognitive Biases

스틱!

The gap between a forgotten memo and an urban legend is six teachable traits.

저자: 칩 히스 2007 291 페이지

3.98

100,000+ 개의 평점

🏢 Business Communication 💡 Idea Transmission ✂️ Message Design 📖 Storytelling In Business 🧠 Cognitive Biases

스위치

저자: 칩 히스 • 2010

Change isn't a willpower problem. It's a setup problem. Three simple fixes that actually stick.

4.03

55,000+

🏢 Change Management 🧠 Behavioral Economics 🌳 Environmental Design 👥 Social Influence 🧊 Decision Paralysis

스위치

Change isn't a willpower problem. It's a setup problem. Three simple fixes that actually stick.

저자: 칩 히스 2010 305 페이지

4.03

55,000+ 개의 평점

🏢 Change Management 🧠 Behavioral Economics 🌳 Environmental Design 👥 Social Influence 🧊 Decision Paralysis

The Power of Moments

저자: Chip Heath • 2017

You can engineer life's peak moments. The four ingredients behind experiences people never forget.

4.11

25,000+

🏔️ Peak Experiences 🎨 Experience Design 🏢 Organizational Culture 🏆 Employee Recognition 💞 Deep Connection

The Power of Moments

You can engineer life's peak moments. The four ingredients behind experiences people never forget.

저자: Chip Heath 2017 320 페이지

4.11

25,000+ 개의 평점

🏔️ Peak Experiences 🎨 Experience Design 🏢 Organizational Culture 🏆 Employee Recognition 💞 Deep Connection

Decisive

저자: Chip Heath • 2013

Decisions fail in four predictable ways. A process fixes them, starting with one question.

3.96

18,000+

🧭 Decision Making 🧪 Behavioral Economics 🧠 Cognitive Biases 🏗️ Decision Frameworks 🏛️ Modern Stoicism

Decisive

Decisions fail in four predictable ways. A process fixes them, starting with one question.

저자: Chip Heath 2013 336 페이지

3.96

18,000+ 개의 평점

🧭 Decision Making 🧪 Behavioral Economics 🧠 Cognitive Biases 🏗️ Decision Frameworks 🏛️ Modern Stoicism

Making Numbers Count

저자: Chip Heath • 2022

Most numbers die the moment they're spoken. A handful of translation moves make them unforgettable.

3.87

2,000+

📊 Business Communication 📈 Data Storytelling 🔬 Science Communication 🔢 Numeracy 🧩 Analogies And Metaphors

Making Numbers Count

Most numbers die the moment they're spoken. A handful of translation moves make them unforgettable.

저자: Chip Heath 2022 224 페이지

3.87

2,000+ 개의 평점

📊 Business Communication 📈 Data Storytelling 🔬 Science Communication 🔢 Numeracy 🧩 Analogies And Metaphors

Made to Stick (Chapter 4

저자: Chip Heath • 2008

Your expertise blinds you to what audiences miss. Sticky ideas follow six teachable instincts.

4.21

126

🧠 Cognitive Biases 📖 Business Storytelling 💬 Memorable Messaging 🧪 Persuasion Science ✂️ Simple Messaging

Made to Stick (Chapter 4

Your expertise blinds you to what audiences miss. Sticky ideas follow six teachable instincts.

저자: Chip Heath 2008 291 페이지

4.21

126 개의 평점

🧠 Cognitive Biases 📖 Business Storytelling 💬 Memorable Messaging 🧪 Persuasion Science ✂️ Simple Messaging

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