ジェフリー・A・ムーア

geoffreyamoore.com @geoffreyamoore

ビジネス

ジェフリー・A・ムーアは、高度な技術マーケティングと破壊的イノベーションを専門とする著者、講演者、コンサルタントである。彼の仕事は、企業が市場の移行を乗り越える手助けをすることに焦点を当てており、特に初期採用者から主流顧客への移行に伴う課題に取り組んでいる。ムーアは、ベストセラー『キャズムを越えて』を含むいくつかの影響力のある著作を持つ。彼はスタートアップ企業と確立されたテクノロジー企業の両方に助言を行いながら時間を分けている。英文学のバックグラウンドを持つムーアは、コンサルティング会社であるザ・キャズム・グループやキャズム・インスティテュートを設立し、テクノロジー業界に転身した。彼は、企業のIT移行やクラウドインフラストラクチャに関するトピックについて頻繁に講演を行い、テクノロジー分野での豊富な経験を活かしている。.

著書：ジェフリー・A・ムーア

キャズム：ハイテクをブレイクさせる「超」マーケティング理論

著： ジェフリー・A・ムーア • 2002

Most tech products die between early fans and mainstream buyers. The playbook for bridging that gap.

4.02

31,000+

🖥️ Technology Marketing 📊 Diffusion Of Innovations 📚 Silicon Valley Canon 🎯 Niche Domination 🚀 Go-To-Market Strategy

イマーシブ

キャズム：ハイテクをブレイクさせる「超」マーケティング理論

Most tech products die between early fans and mainstream buyers. The playbook for bridging that gap.

著： ジェフリー・A・ムーア 2002 290 ページ

4.02

31,000+ 件の評価

🖥️ Technology Marketing 📊 Diffusion Of Innovations 📚 Silicon Valley Canon 🎯 Niche Domination 🚀 Go-To-Market Strategy

Inside the Tornado

著： Geoffrey A. Moore • 1995

Reaching the mainstream is hard. Surviving the explosion is harder, and the rules change completely.

3.98

1,000+

🖥️ High-Tech Marketing 📈 Technology Adoption 🚀 Go-To-Market Strategy 🌪️ Hypergrowth Strategy ♟️ Competitive Positioning

Inside the Tornado

Reaching the mainstream is hard. Surviving the explosion is harder, and the rules change completely.

著： Geoffrey A. Moore 1995 272 ページ

3.98

1,000+ 件の評価

🖥️ High-Tech Marketing 📈 Technology Adoption 🚀 Go-To-Market Strategy 🌪️ Hypergrowth Strategy ♟️ Competitive Positioning

Zone to Win

著： Geoffrey A. Moore • 2015

Large companies lose to disruption from structure, not blindness. The fix: four parallel zones.

3.85

1,000+

🏢 Corporate Strategy 💡 Innovation Management 🏗️ Organizational Design 🌪️ Disruption Theory 🚀 Intrapreneurship

Zone to Win

Large companies lose to disruption from structure, not blindness. The fix: four parallel zones.

著： Geoffrey A. Moore 2015 143 ページ

3.85

1,000+ 件の評価

🏢 Corporate Strategy 💡 Innovation Management 🏗️ Organizational Design 🌪️ Disruption Theory 🚀 Intrapreneurship

Escape Velocity

著： Geoffrey A. Moore • 2011

Last year's operating plan is a gravity well. The five-part power framework for escaping it.

3.90

500+

📊 Corporate Strategy 💻 Technology Adoption 📈 Portfolio Management 🔄 Organizational Change 💡 Innovation Strategy

Escape Velocity

Last year's operating plan is a gravity well. The five-part power framework for escaping it.

著： Geoffrey A. Moore 2011 240 ページ

3.90

500+ 件の評価

📊 Corporate Strategy 💻 Technology Adoption 📈 Portfolio Management 🔄 Organizational Change 💡 Innovation Strategy

Dealing with Darwin

著： Geoffrey A. Moore • 2005

Growth and mature markets demand opposite innovation strategies. Few companies master both.

3.75

389

💡 Innovation Strategy 🔄 Corporate Lifecycle 🎯 Core Competencies 💰 Resource Allocation ⚡ Disruptive Innovation

Dealing with Darwin

Growth and mature markets demand opposite innovation strategies. Few companies master both.

著： Geoffrey A. Moore 2005 302 ページ

3.75

389 件の評価

💡 Innovation Strategy 🔄 Corporate Lifecycle 🎯 Core Competencies 💰 Resource Allocation ⚡ Disruptive Innovation

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Read unlimited summaries. Free users get 3 per month

🎧 Listen to Summaries

Listen to unlimited summaries in 40 languages

—

❤️ Unlimited Bookmarks

Free users are limited to 4

—

📜 Unlimited History

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—

📥 Unlimited Downloads

Free users are limited to 1

—

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ジェフリー・A・ムーア

著書： ジェフリー・A・ムーア

著書：ジェフリー・A・ムーア