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SoBrief

Bisnis

Dunia bisnis yang dinamis menjadi hidup melalui panduan ahli tentang produktivitas, strategi, inovasi, dan pertumbuhan profesional. Baik Anda mencari kemajuan karier, kebijaksanaan kewirausahaan, atau cara bekerja lebih cerdas, buku-buku ini menawarkan kerangka kerja praktis dan metode yang telah terbukti dari para pemimpin industri dan pelopor pemikiran.

Bisnis Ringkasan Buku

Atomic Habits
oleh James Clear • 2018
Small habits multiply. A method for making good ones automatic and bad ones impossible.
4.32
1.000.000+
Pengembangan Diri
Psikologi
Pengembangan Diri
Atomic Habits Ringkasan
Imersif
Atomic Habits
Small habits multiply. A method for making good ones automatic and bad ones impossible.
oleh James Clear 2018 306 halaman
4.32
1.000.000+ penilaian
Pengembangan Diri
Psikologi
Pengembangan Diri
Psikologi Uang
oleh Morgan Housel • 2020
A janitor amassed $8 million; a finance executive went bankrupt. Same market, opposite psychology.
4.28
300.000+
Keuangan
Psikologi
Pengembangan Diri
Psikologi Uang Ringkasan
Imersif
Psikologi Uang
A janitor amassed $8 million; a finance executive went bankrupt. Same market, opposite psychology.
oleh Morgan Housel 2020 242 halaman
4.28
300.000+ penilaian
Keuangan
Psikologi
Pengembangan Diri
Steve Jobs
oleh Walter Isaacson • 2011
Jobs handpicked his biographer while dying. The result won't separate the genius from the cruelty.
4.16
1.000.000+
Biografi
Bisnis
Teknologi
Steve Jobs Ringkasan
Imersif
Steve Jobs
Jobs handpicked his biographer while dying. The result won't separate the genius from the cruelty.
oleh Walter Isaacson 2011 630 halaman
4.16
1.000.000+ penilaian
Biografi
Bisnis
Teknologi
7 Kebiasaan Manusia yang Sangat Efektif
oleh Stephen R. Covey • 1989
Personality tricks collapse under pressure. Seven character habits that hold up when it counts.
4.16
800.000+
Pengembangan Diri
Bisnis
Pengembangan Diri
7 Kebiasaan Manusia yang Sangat Efektif Ringkasan
Imersif
7 Kebiasaan Manusia yang Sangat Efektif
Personality tricks collapse under pressure. Seven character habits that hold up when it counts.
oleh Stephen R. Covey 1989 521 halaman
4.16
800.000+ penilaian
Pengembangan Diri
Bisnis
Pengembangan Diri
Thinking, Fast and Slow
oleh Daniel Kahneman • 2011
You decide first. You explain later. A Nobel laureate reveals the hidden system that chose.
4.17
500.000+
Psikologi
Sains
Ekonomi
Thinking, Fast and Slow Ringkasan
Imersif
Thinking, Fast and Slow
You decide first. You explain later. A Nobel laureate reveals the hidden system that chose.
oleh Daniel Kahneman 2011 499 halaman
4.17
500.000+ penilaian
Psikologi
Sains
Ekonomi
Deep Work
oleh Cal Newport • 2016
The skill the modern economy rewards most is the one open offices and Slack destroy.
4.16
100.000+
Pengembangan Diri
Bisnis
Psikologi
Deep Work Ringkasan
Imersif
Deep Work
The skill the modern economy rewards most is the one open offices and Slack destroy.
oleh Cal Newport 2016 286 halaman
4.16
100.000+ penilaian
Pengembangan Diri
Bisnis
Psikologi
The Power of Habit
oleh Charles Duhigg • 2012
Forty percent of your actions aren't choices. The hidden structure behind them can be reprogrammed.
4.13
500.000+
Psikologi
Pengembangan Diri
Bisnis
The Power of Habit Ringkasan
Imersif
The Power of Habit
Forty percent of your actions aren't choices. The hidden structure behind them can be reprogrammed.
oleh Charles Duhigg 2012 313 halaman
4.13
500.000+ penilaian
Psikologi
Pengembangan Diri
Bisnis
The 48 Laws of Power
oleh Robert Greene • 1999
The rules of power are unwritten, ancient, and amoral. This book writes them down.
4.08
200.000+
Pengembangan Diri
Psikologi
Bisnis
The 48 Laws of Power Ringkasan
Imersif
The 48 Laws of Power
The rules of power are unwritten, ancient, and amoral. This book writes them down.
oleh Robert Greene 1999 452 halaman
4.08
200.000+ penilaian
Pengembangan Diri
Psikologi
Bisnis
Elon Musk
oleh Ashlee Vance • 2015
$180 million on rockets and electric cars, saved on Christmas Eve by hours.
4.12
400.000+
Biografi
Bisnis
Teknologi
Elon Musk Ringkasan
Imersif
Elon Musk
$180 million on rockets and electric cars, saved on Christmas Eve by hours.
oleh Ashlee Vance 2015 392 halaman
4.12
400.000+ penilaian
Biografi
Bisnis
Teknologi
Zero to One
oleh Peter Thiel • 2014
Monopoly, not competition, builds the future. A guide to creating what nobody else can.
4.15
400.000+
Bisnis
Kewirausahaan
Teknologi
Zero to One Ringkasan
Imersif
Zero to One
Monopoly, not competition, builds the future. A guide to creating what nobody else can.
oleh Peter Thiel 2014 195 halaman
4.15
400.000+ penilaian
Bisnis
Kewirausahaan
Teknologi
The 48 Laws of Power
oleh Robert Greene • 1999
Power does not ask if you want to play. It only asks whether you know the rules.
4.08
200.000+
Pengembangan Diri
Psikologi
Filsafat
The 48 Laws of Power Ringkasan
Imersif
The 48 Laws of Power
Power does not ask if you want to play. It only asks whether you know the rules.
oleh Robert Greene 1999 480 halaman
4.08
200.000+ penilaian
Pengembangan Diri
Psikologi
Filsafat
Seni Perang
oleh Sun Tzu • 2021
Strike only where the opponent is empty: a 2,500-year-old strategy that still beats brute force.
3.94
500.000+
Klasik
Filsafat
Perang
Seni Perang Ringkasan
Imersif
Seni Perang
Strike only where the opponent is empty: a 2,500-year-old strategy that still beats brute force.
oleh Sun Tzu 2021 161 halaman
3.94
500.000+ penilaian
Klasik
Filsafat
Perang
The Lean Startup
oleh Eric Ries • 2011
The method that discovers what customers will pay for before you build the product.
4.11
300.000+
Bisnis
Kewirausahaan
Manajemen
The Lean Startup Ringkasan
Imersif
The Lean Startup
The method that discovers what customers will pay for before you build the product.
oleh Eric Ries 2011 299 halaman
4.11
300.000+ penilaian
Bisnis
Kewirausahaan
Manajemen
Freakonomics
oleh Steven D. Levitt • 2005
Data, not experts, explains why crime fell, why teachers cheat, and why agents undersell your house.
4.01
900.000+
Ekonomi
Sosiologi
Psikologi
Freakonomics Ringkasan
Imersif
Freakonomics
Data, not experts, explains why crime fell, why teachers cheat, and why agents undersell your house.
oleh Steven D. Levitt 2005 352 halaman
4.01
900.000+ penilaian
Ekonomi
Sosiologi
Psikologi
$100M Offers
oleh Alex Hormozi • 2021
How to build an offer so differentiated that price becomes an afterthought, for any business.
4.55
17.000+
Bisnis
Kewirausahaan
Keuangan
$100M Offers Ringkasan
Imersif
$100M Offers
How to build an offer so differentiated that price becomes an afterthought, for any business.
oleh Alex Hormozi 2021 155 halaman
4.55
17.000+ penilaian
Bisnis
Kewirausahaan
Keuangan
The Hard Thing About Hard Things
oleh Ben Horowitz • 2014
When your company is fighting for its life, here is the advice that actually works.
4.20
100.000+
Bisnis
Kewirausahaan
Kepemimpinan
The Hard Thing About Hard Things Ringkasan
Imersif
The Hard Thing About Hard Things
When your company is fighting for its life, here is the advice that actually works.
oleh Ben Horowitz 2014 304 halaman
4.20
100.000+ penilaian
Bisnis
Kewirausahaan
Kepemimpinan
Values
oleh Mark Carney • 2021
What markets can't price, they destroy. A central banker's plan to fix capitalism before it breaks.
3.65
2.000+
Ekonomi
Politik
Bisnis
Values Ringkasan
Imersif
Values
What markets can't price, they destroy. A central banker's plan to fix capitalism before it breaks.
oleh Mark Carney 2021 584 halaman
3.65
2.000+ penilaian
Ekonomi
Politik
Bisnis
Good to Great
oleh Jim Collins • 2001
Eleven ordinary companies became extraordinary. It wasn't charisma, strategy, or pay.
4.12
200.000+
Bisnis
Kepemimpinan
Manajemen
Good to Great Ringkasan
Imersif
Good to Great
Eleven ordinary companies became extraordinary. It wasn't charisma, strategy, or pay.
oleh Jim Collins 2001
4.12
200.000+ penilaian
Bisnis
Kepemimpinan
Manajemen
Outliers
oleh Malcolm Gladwell • 2008
Mastery takes roughly ten thousand hours. Getting those hours takes luck, not just grit.
4.19
800.000+
Sosiologi
Psikologi
Bisnis
Outliers Ringkasan
Imersif
Outliers
Mastery takes roughly ten thousand hours. Getting those hours takes luck, not just grit.
oleh Malcolm Gladwell 2008 309 halaman
4.19
800.000+ penilaian
Sosiologi
Psikologi
Bisnis
Seni Merayu
oleh Robert Greene • 2001
Stop pursuing. Find their void, step back, and let absence speak louder than any advance.
3.91
42.000+
Psikologi
Pengembangan Diri
Filsafat
Seni Merayu Ringkasan
Imersif
Seni Merayu
Stop pursuing. Find their void, step back, and let absence speak louder than any advance.
oleh Robert Greene 2001 466 halaman
3.91
42.000+ penilaian
Psikologi
Pengembangan Diri
Filsafat
Rich Dad, Poor Dad
oleh Robert T. Kiyosaki • 2002
The rich play by different rules, and school never taught you a single one.
4.09
700.000+
Keuangan
Bisnis
Pengembangan Diri
Rich Dad, Poor Dad Ringkasan
Imersif
Rich Dad, Poor Dad
The rich play by different rules, and school never taught you a single one.
oleh Robert T. Kiyosaki 2002 195 halaman
4.09
700.000+ penilaian
Keuangan
Bisnis
Pengembangan Diri
The 5 AM Club
oleh Robin Sharma • 2018
Dawn is when willpower peaks and creativity surges. The sixty-minute protocol that uses both.
3.67
100.000+
Pengembangan Diri
Pengembangan Diri
Bisnis
The 5 AM Club Ringkasan
Imersif
The 5 AM Club
Dawn is when willpower peaks and creativity surges. The sixty-minute protocol that uses both.
oleh Robin Sharma 2018 336 halaman
3.67
100.000+ penilaian
Pengembangan Diri
Pengembangan Diri
Bisnis
Hukum Sifat Manusia
oleh Robert Greene • 2018
Human behavior is governed by ancient, predictable forces. Most people never see them operating.
4.34
30.000+
Psikologi
Pengembangan Diri
Filsafat
Hukum Sifat Manusia Ringkasan
Imersif
Hukum Sifat Manusia
Human behavior is governed by ancient, predictable forces. Most people never see them operating.
oleh Robert Greene 2018 624 halaman
4.34
30.000+ penilaian
Psikologi
Pengembangan Diri
Filsafat
Inner Excellence
oleh Jim Murphy • 2020
Most performance anxiety is just self-centeredness wearing a mask. The cure is not more confidence.
4.22
5.000+
Pengembangan Diri
Olahraga
Psikologi
Inner Excellence Ringkasan
Imersif
Inner Excellence
Most performance anxiety is just self-centeredness wearing a mask. The cure is not more confidence.
oleh Jim Murphy 2020 362 halaman
4.22
5.000+ penilaian
Pengembangan Diri
Olahraga
Psikologi
Hooked
oleh Nir Eyal • 2013
The psychology behind every habit-forming app, distilled into a four-step product design cycle.
4.12
50.000+
Bisnis
Desain
Teknologi
Hooked Ringkasan
Imersif
Hooked
The psychology behind every habit-forming app, distilled into a four-step product design cycle.
oleh Nir Eyal 2013 154 halaman
4.12
50.000+ penilaian
Bisnis
Desain
Teknologi
Esensialisme
oleh Greg McKeown • 2011
Getting more done requires doing less, not more. The discipline of subtraction.
4.06
100.000+
Pengembangan Diri
Bisnis
Pengembangan Diri
Esensialisme Ringkasan
Imersif
Esensialisme
Getting more done requires doing less, not more. The discipline of subtraction.
oleh Greg McKeown 2011 260 halaman
4.06
100.000+ penilaian
Pengembangan Diri
Bisnis
Pengembangan Diri
Influence
oleh Robert B. Cialdini • 1984
Your automatic yes has predictable triggers. A social psychologist went undercover to map them all.
4.21
100.000+
Psikologi
Bisnis
Pengembangan Diri
Influence Ringkasan
Imersif
Influence
Your automatic yes has predictable triggers. A social psychologist went undercover to map them all.
oleh Robert B. Cialdini 1984 320 halaman
4.21
100.000+ penilaian
Psikologi
Bisnis
Pengembangan Diri
38 Surat dari J.D. Rockefeller untuk Putranya
oleh Fan Yiran • 2020
Greed rebranded as aspiration, luck as engineering: an oil titan's uncensored rules for his heir.
4.45
2.000+
Bisnis
Pengembangan Diri
Kepemimpinan
38 Surat dari J.D. Rockefeller untuk Putranya Ringkasan
Imersif
38 Surat dari J.D. Rockefeller untuk Putranya
Greed rebranded as aspiration, luck as engineering: an oil titan's uncensored rules for his heir.
oleh Fan Yiran 2020 187 halaman
4.45
2.000+ penilaian
Bisnis
Pengembangan Diri
Kepemimpinan
Minimalisme Digital
oleh Cal Newport • 2019
A thirty-day reset that uncovers which apps earn your minutes and which steal them.
4.05
96.000+
Pengembangan Diri
Pengembangan Diri
Psikologi
Minimalisme Digital Ringkasan
Imersif
Minimalisme Digital
A thirty-day reset that uncovers which apps earn your minutes and which steal them.
oleh Cal Newport 2019 304 halaman
4.05
96.000+ penilaian
Pengembangan Diri
Pengembangan Diri
Psikologi
Co-Intelligence
oleh Ethan Mollick • 2024
AI is an intern that never sleeps and sometimes lies. Managing it means rewriting the rules.
3.93
16.000+
Bisnis
Teknologi
Ai
Co-Intelligence Ringkasan
Imersif
Co-Intelligence
AI is an intern that never sleeps and sometimes lies. Managing it means rewriting the rules.
oleh Ethan Mollick 2024 256 halaman
3.93
16.000+ penilaian
Bisnis
Teknologi
Ai
The Tipping Point
oleh Malcolm Gladwell • 2000
Three rules govern social epidemics, and the people who start them aren't who you'd expect.
4.01
800.000+
Bisnis
Psikologi
Sosiologi
The Tipping Point Ringkasan
Imersif
The Tipping Point
Three rules govern social epidemics, and the people who start them aren't who you'd expect.
oleh Malcolm Gladwell 2000 204 halaman
4.01
800.000+ penilaian
Bisnis
Psikologi
Sosiologi
Trading in the Zone
oleh Mark Douglas • 2000
Most trading errors come from four fears. A 20-trade exercise rewires them at the source.
4.31
9.000+
Keuangan
Bisnis
Psikologi
Trading in the Zone Ringkasan
Imersif
Trading in the Zone
Most trading errors come from four fears. A 20-trade exercise rewires them at the source.
oleh Mark Douglas 2000 240 halaman
4.31
9.000+ penilaian
Keuangan
Bisnis
Psikologi
Membaca Orang Seperti Membaca Buku
oleh Patrick King • 2020
You misread people about a quarter of the time. Stacking psychology's models cuts the error rate.
3.40
6.000+
Psikologi
Pengembangan Diri
Pengembangan Diri
Membaca Orang Seperti Membaca Buku Ringkasan
Imersif
Membaca Orang Seperti Membaca Buku
You misread people about a quarter of the time. Stacking psychology's models cuts the error rate.
oleh Patrick King 2020 277 halaman
3.40
6.000+ penilaian
Psikologi
Pengembangan Diri
Pengembangan Diri
The 48 Laws of Power
oleh Robert Greene • 1999
The power game is not optional. Pretending it does not exist is the opening move.
4.08
200.000+
Psikologi
Pengembangan Diri
Bisnis
The 48 Laws of Power Ringkasan
Imersif
The 48 Laws of Power
The power game is not optional. Pretending it does not exist is the opening move.
oleh Robert Greene 1999 452 halaman
4.08
200.000+ penilaian
Psikologi
Pengembangan Diri
Bisnis
Blink
oleh Malcolm Gladwell • 2005
Rapid decisions can beat careful analysis: they need structure, not more data.
3.96
600.000+
Psikologi
Sains
Bisnis
Blink Ringkasan
Imersif
Blink
Rapid decisions can beat careful analysis: they need structure, not more data.
oleh Malcolm Gladwell 2005 296 halaman
3.96
600.000+ penilaian
Psikologi
Sains
Bisnis
Cara Berbicara dengan Siapa Saja
oleh Leil Lowndes • 1998
Charisma isn't a gift. It's a set of tiny behaviors you can deploy tonight.
3.66
45.000+
Pengembangan Diri
Psikologi
Bisnis
Cara Berbicara dengan Siapa Saja Ringkasan
Imersif
Cara Berbicara dengan Siapa Saja
Charisma isn't a gift. It's a set of tiny behaviors you can deploy tonight.
oleh Leil Lowndes 1998
3.66
45.000+ penilaian
Pengembangan Diri
Psikologi
Bisnis
The 4-Hour Workweek
oleh Timothy Ferriss • 2007
Retire in one-month chunks. The system for automating income and escaping the cubicle.
3.91
300.000+
Bisnis
Pengembangan Diri
Kewirausahaan
The 4-Hour Workweek Ringkasan
Imersif
The 4-Hour Workweek
Retire in one-month chunks. The system for automating income and escaping the cubicle.
oleh Timothy Ferriss 2007 308 halaman
3.91
300.000+ penilaian
Bisnis
Pengembangan Diri
Kewirausahaan
Strategi Baik Strategi Buruk
oleh Richard P. Rumelt • 2011
Most 'strategy' is just goals with a fancy title. The discipline to build one that wins.
4.13
17.000+
Bisnis
Kepemimpinan
Manajemen
Strategi Baik Strategi Buruk Ringkasan
Imersif
Strategi Baik Strategi Buruk
Most 'strategy' is just goals with a fancy title. The discipline to build one that wins.
oleh Richard P. Rumelt 2011 323 halaman
4.13
17.000+ penilaian
Bisnis
Kepemimpinan
Manajemen
The Intelligent Investor
oleh Benjamin Graham • 1949
A moody partner quotes your stock's price every day. You don't have to listen.
4.23
100.000+
Keuangan
Bisnis
Ekonomi
The Intelligent Investor Ringkasan
Imersif
The Intelligent Investor
A moody partner quotes your stock's price every day. You don't have to listen.
oleh Benjamin Graham 1949 623 halaman
4.23
100.000+ penilaian
Keuangan
Bisnis
Ekonomi
The Disciplined Trader
oleh Mark Douglas • 1990
Most traders fail from fear, not ignorance. It narrows perception until losses become inevitable.
4.19
1.000+
Keuangan
Psikologi
Bisnis
The Disciplined Trader Ringkasan
Imersif
The Disciplined Trader
Most traders fail from fear, not ignorance. It narrows perception until losses become inevitable.
oleh Mark Douglas 1990 256 halaman
4.19
1.000+ penilaian
Keuangan
Psikologi
Bisnis
Rework
oleh Jason Fried • 2010
Business plans are guesses, meetings destroy focus, and waiting to launch is a trap.
3.97
100.000+
Bisnis
Kewirausahaan
Manajemen
Rework Ringkasan
Imersif
Rework
Business plans are guesses, meetings destroy focus, and waiting to launch is a trap.
oleh Jason Fried 2010 279 halaman
3.97
100.000+ penilaian
Bisnis
Kewirausahaan
Manajemen
Steal Like an Artist
oleh Austin Kleon • 2012
Steal from a hundred heroes, start before you're ready, and let your flaws become your style.
3.96
300.000+
Seni
Pengembangan Diri
Creativity
Steal Like an Artist Ringkasan
Imersif
Steal Like an Artist
Steal from a hundred heroes, start before you're ready, and let your flaws become your style.
oleh Austin Kleon 2012 174 halaman
3.96
300.000+ penilaian
Seni
Pengembangan Diri
Creativity
Who Moved My Cheese?
oleh Spencer Johnson • 1998
A parable that makes your resistance to change more embarrassing than the change itself.
3.87
500.000+
Pengembangan Diri
Bisnis
Psikologi
Who Moved My Cheese? Ringkasan
Imersif
Who Moved My Cheese?
A parable that makes your resistance to change more embarrassing than the change itself.
oleh Spencer Johnson 1998 94 halaman
3.87
500.000+ penilaian
Pengembangan Diri
Bisnis
Psikologi
$100M Leads
oleh Alex Hormozi • 2023
Four channels produce unlimited leads. The missing ingredient is volume, not cleverness.
4.55
5.000+
Bisnis
Kewirausahaan
Uang
$100M Leads Ringkasan
Imersif
$100M Leads
Four channels produce unlimited leads. The missing ingredient is volume, not cleverness.
oleh Alex Hormozi 2023 280 halaman
4.55
5.000+ penilaian
Bisnis
Kewirausahaan
Uang
Getting Things Done
oleh David Allen • 2001
Two hours every Friday. Two minutes per small task. One question that unblocks everything.
4.00
100.000+
Pengembangan Diri
Bisnis
Pengembangan Diri
Getting Things Done Ringkasan
Imersif
Getting Things Done
Two hours every Friday. Two minutes per small task. One question that unblocks everything.
oleh David Allen 2001 267 halaman
4.00
100.000+ penilaian
Pengembangan Diri
Bisnis
Pengembangan Diri
Mastery
oleh Robert Greene • 2012
Darwin, Mozart, Einstein: not geniuses by birth but by a three-phase process anyone can learn.
4.26
49.000+
Pengembangan Diri
Psikologi
Pengembangan Diri
Mastery Ringkasan
Imersif
Mastery
Darwin, Mozart, Einstein: not geniuses by birth but by a three-phase process anyone can learn.
oleh Robert Greene 2012 318 halaman
4.26
49.000+ penilaian
Pengembangan Diri
Psikologi
Pengembangan Diri
The E-Myth Revisited
oleh Michael E. Gerber • 1985
Why the skill that makes you a great baker sinks your bakery, and how to escape.
4.07
97.000+
Bisnis
Kewirausahaan
Pengembangan Diri
The E-Myth Revisited Ringkasan
Imersif
The E-Myth Revisited
Why the skill that makes you a great baker sinks your bakery, and how to escape.
oleh Michael E. Gerber 1985 269 halaman
4.07
97.000+ penilaian
Bisnis
Kewirausahaan
Pengembangan Diri
$100M Money Models
oleh Alex Hormozi • 2025
A sequence of offers that funds all your customer acquisition within the first 30 days.
4.56
1.000+
Bisnis
Kewirausahaan
Uang
$100M Money Models Ringkasan
Imersif
$100M Money Models
A sequence of offers that funds all your customer acquisition within the first 30 days.
oleh Alex Hormozi 2025 190 halaman
4.56
1.000+ penilaian
Bisnis
Kewirausahaan
Uang
High Output Management
oleh Andrew S. Grove • 1983
An Intel president learned management from a three-minute egg. The lesson reshaped Silicon Valley.
4.30
21.000+
Bisnis
Manajemen
Kepemimpinan
High Output Management Ringkasan
Imersif
High Output Management
An Intel president learned management from a three-minute egg. The lesson reshaped Silicon Valley.
oleh Andrew S. Grove 1983 272 halaman
4.30
21.000+ penilaian
Bisnis
Manajemen
Kepemimpinan
Strengths Finder 2.0
oleh Tom Rath • 2007
Your biggest growth lever isn't your weakness. The test that names your five real ones.
3.93
57.000+
Bisnis
Pengembangan Diri
Psikologi
Strengths Finder 2.0 Ringkasan
Imersif
Strengths Finder 2.0
Your biggest growth lever isn't your weakness. The test that names your five real ones.
oleh Tom Rath 2007 174 halaman
3.93
57.000+ penilaian
Bisnis
Pengembangan Diri
Psikologi
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