Design

Le grand design façonne chaque aspect de notre monde, des interfaces numériques que nous utilisons quotidiennement aux processus créatifs qui stimulent l'innovation et la résolution de problèmes. Ces livres explorent les principes, les méthodologies et le pouvoir transformateur du design thinking à travers les disciplines, offrant des cadres pratiques et de l'inspiration pour créer des solutions plus intuitives, significatives et centrées sur l'humain.

Design Résumés de livres

Steve Jobs

par Walter Isaacson • 2011

Jobs handpicked his biographer while dying. The result won't separate the genius from the cruelty.

4.16

1 000 000+

🖥️ Tech Industry History 🔄 Corporate Turnarounds 🔨 Obsessive Craftsmanship 🏗️ Organizational Design 📜 Authorized Biography

Immersif

Steve Jobs

Jobs handpicked his biographer while dying. The result won't separate the genius from the cruelty.

par Walter Isaacson 2011 630 pages

4.16

1 000 000+ évaluations

🖥️ Tech Industry History 🔄 Corporate Turnarounds 🔨 Obsessive Craftsmanship 🏗️ Organizational Design 📜 Authorized Biography

Lean Startup: Adoptez l'innovation continue

par Eric Ries • 2011

The method that discovers what customers will pay for before you build the product.

4.11

300 000+

🏭 Lean Methodology 📋 Startup Playbooks 🧪 Customer Development 🔄 Iterative Design 📊 Data-Driven Decisions

Lean Startup: Adoptez l'innovation continue Résumé

Immersif

Lean Startup: Adoptez l'innovation continue

The method that discovers what customers will pay for before you build the product.

par Eric Ries 2011 299 pages

4.11

300 000+ évaluations

🏭 Lean Methodology 📋 Startup Playbooks 🧪 Customer Development 🔄 Iterative Design 📊 Data-Driven Decisions

Hooked

par Nir Eyal • 2013

The psychology behind every habit-forming app, distilled into a four-step product design cycle.

4.12

50 000+

🎨 Product Design 🔄 Habit Formation 🧠 Behavioral Design 📊 User Engagement 📈 Behavioral Economics

Immersif

Hooked

The psychology behind every habit-forming app, distilled into a four-step product design cycle.

par Nir Eyal 2013 154 pages

4.12

50 000+ évaluations

🎨 Product Design 🔄 Habit Formation 🧠 Behavioral Design 📊 User Engagement 📈 Behavioral Economics

Volez comme un artiste

par Austin Kleon • 2012

Steal from a hundred heroes, start before you're ready, and let your flaws become your style.

3.96

300 000+

📚 Creativity Guides 🎛️ Remix Culture 🔧 Practical Creativity 📅 Daily Creative Practice ⏰ Creative Routine

Immersif

Volez comme un artiste

Steal from a hundred heroes, start before you're ready, and let your flaws become your style.

par Austin Kleon 2012 174 pages

3.96

300 000+ évaluations

📚 Creativity Guides 🎛️ Remix Culture 🔧 Practical Creativity 📅 Daily Creative Practice ⏰ Creative Routine

La Vache pourpre

par Seth Godin • 2009

Mass advertising is dying. The one strategy left: build things people cannot stop talking about.

3.78

56 000+

💡 Product Innovation 💬 Word Of Mouth 🎯 Niche Markets 🚀 Early Adopters ⭐ Brand Differentiation

Immersif

La Vache pourpre

Mass advertising is dying. The one strategy left: build things people cannot stop talking about.

par Seth Godin 2009 172 pages

3.78

56 000+ évaluations

💡 Product Innovation 💬 Word Of Mouth 🎯 Niche Markets 🚀 Early Adopters ⭐ Brand Differentiation

Story

par Robert McKee • 1997

How to design the moments where expectations collide with reality and everything flips.

4.27

17 000+

🎬 Screenwriting Craft 🏗️ Story Structure ⚔️ Dramatic Conflict 🎭 Character Arcs 📚 Narrative Theory

Immersif

Story

How to design the moments where expectations collide with reality and everything flips.

par Robert McKee 1997 480 pages

4.27

17 000+ évaluations

🎬 Screenwriting Craft 🏗️ Story Structure ⚔️ Dramatic Conflict 🎭 Character Arcs 📚 Narrative Theory

Penser en systèmes

par Donella H. Meadows • 2008

One hidden delay makes your thermostat swing wildly and drives business cycles too.

4.18

22 000+

🧠 Systems Thinking 🕸️ Complexity Science 🧩 Mental Models 🌱 Resilience Thinking ⚖️ Bounded Rationality

Immersif

Penser en systèmes

One hidden delay makes your thermostat swing wildly and drives business cycles too.

par Donella H. Meadows 2008 218 pages

4.18

22 000+ évaluations

🧠 Systems Thinking 🕸️ Complexity Science 🧩 Mental Models 🌱 Resilience Thinking ⚖️ Bounded Rationality

Resonate

par Nancy Duarte • 2010

Make your audience the hero of a mythic journey, and a talk becomes a movement.

4.11

5 000+

🎤 Public Speaking 🎨 Visual Storytelling 📈 Storytelling In Business 🗺️ Hero's Journey 🏛️ Classical Rhetoric

Immersif

Resonate

Make your audience the hero of a mythic journey, and a talk becomes a movement.

par Nancy Duarte 2010 272 pages

4.11

5 000+ évaluations

🎤 Public Speaking 🎨 Visual Storytelling 📈 Storytelling In Business 🗺️ Hero's Journey 🏛️ Classical Rhetoric

Refactoring UI

par Adam Wathan • 2018

Why developers build ugly interfaces, and the constraint system that fixes them.

4.65

2 000+

🎨 UI Design 🧩 Design Systems 📐 Visual Hierarchy 🌈 Color Theory ♿ Accessibility

Immersif

Refactoring UI

Why developers build ugly interfaces, and the constraint system that fixes them.

par Adam Wathan 2018 252 pages

4.65

2 000+ évaluations

🎨 UI Design 🧩 Design Systems 📐 Visual Hierarchy 🌈 Color Theory ♿ Accessibility

The Visual Story

par Bruce Block • 2007

Stop guessing at visual impact. A system for making every frame serve your story deliberately.

4.30

500+

🎬 Visual Storytelling 📷 Cinematography 🖼️ Visual Composition 👁️ Visual Perception 🎥 Film Directing

Immersif

The Visual Story

Stop guessing at visual impact. A system for making every frame serve your story deliberately.

par Bruce Block 2007 297 pages

4.30

500+ évaluations

🎬 Visual Storytelling 📷 Cinematography 🖼️ Visual Composition 👁️ Visual Perception 🎥 Film Directing

DataStory

par Nancy Duarte • 2019

Spreadsheets inform. Stories persuade. The blueprint for turning your analysis into a decision.

3.93

500+

📊 Data Storytelling 📈 Chart Design 🧠 Audience Psychology 📖 Narrative Structure 💼 Executive Communication

Immersif

DataStory

Spreadsheets inform. Stories persuade. The blueprint for turning your analysis into a decision.

par Nancy Duarte 2019 240 pages

3.93

500+ évaluations

📊 Data Storytelling 📈 Chart Design 🧠 Audience Psychology 📖 Narrative Structure 💼 Executive Communication

Obviously Awesome

par April Dunford • 2019

Your product landed in the wrong market without you noticing. The step-by-step fix.

4.24

4 000+

🎯 Product Positioning 🏢 B2B Marketing 🏷️ Category Design 🔍 Customer Discovery ♟️ Competitive Strategy

Immersif

Obviously Awesome

Your product landed in the wrong market without you noticing. The step-by-step fix.

par April Dunford 2019 204 pages

4.24

4 000+ évaluations

🎯 Product Positioning 🏢 B2B Marketing 🏷️ Category Design 🔍 Customer Discovery ♟️ Competitive Strategy

The Path of Least Resistance

par Robert Fritz • 1989

Problem solving oscillates. Creating resolves. Your underlying structure decides which you live.

4.06

1 000+

🤖 Systems Thinking 🎨 Creative Process 🧭 Creative Orientation 🏗️ Life Design 💡 Design Thinking

Immersif

The Path of Least Resistance

Problem solving oscillates. Creating resolves. Your underlying structure decides which you live.

par Robert Fritz 1989 320 pages

4.06

1 000+ évaluations

🤖 Systems Thinking 🎨 Creative Process 🧭 Creative Orientation 🏗️ Life Design 💡 Design Thinking

The Illusion of Choice

par Richard Shotton • 2023

The cognitive shortcuts that steer purchases, each backed by experiment and ready to ship by Friday.

3.96

435

🧠 Behavioral Economics 🛍️ Consumer Psychology 🧩 Cognitive Biases 🏛️ Choice Architecture 🗣️ Persuasion Techniques

Immersif

The Illusion of Choice

The cognitive shortcuts that steer purchases, each backed by experiment and ready to ship by Friday.

par Richard Shotton 2023 216 pages

3.96

435 évaluations

🧠 Behavioral Economics 🛍️ Consumer Psychology 🧩 Cognitive Biases 🏛️ Choice Architecture 🗣️ Persuasion Techniques

Time Wise

par Dr Amantha Imber • 2022

High performers rely on design, not discipline. Make the right choice the path of least resistance.

3.65

391

🧱 Behavioral Design ⚙️ Productivity Systems ⏳ Procrastination 📱 Digital Distraction 🗓️ Meeting Culture

Immersif

Time Wise

High performers rely on design, not discipline. Make the right choice the path of least resistance.

par Dr Amantha Imber 2022 383 pages

3.65

391 évaluations

🧱 Behavioral Design ⚙️ Productivity Systems ⏳ Procrastination 📱 Digital Distraction 🗓️ Meeting Culture

Why We Make Things and Why It Matters

par Peter Korn • 2013

A woodworker spent decades making furniture, only to discover he was the real project.

3.73

1 000+

🛠️ Craft Philosophy 🎨 Creative Practice 💼 Work And Identity 📦 Material Culture 🌊 Flow Psychology

Why We Make Things and Why It Matters Résumé

Immersif

Why We Make Things and Why It Matters

A woodworker spent decades making furniture, only to discover he was the real project.

par Peter Korn 2013 176 pages

3.73

1 000+ évaluations

🛠️ Craft Philosophy 🎨 Creative Practice 💼 Work And Identity 📦 Material Culture 🌊 Flow Psychology

Dans la boîte

par David Epstein • 2026

The periodic table wasn't a dream; it was a publisher's deadline. What constraints unlock.

3.95

1 000+

🔗 Constraints And Creativity 💡 Innovation Strategy 🧠 Cognitive Biases ⚖️ Decision Psychology ⚙️ Productivity Systems

Immersif

Dans la boîte

The periodic table wasn't a dream; it was a publisher's deadline. What constraints unlock.

par David Epstein 2026 304 pages

3.95

1 000+ évaluations

🔗 Constraints And Creativity 💡 Innovation Strategy 🧠 Cognitive Biases ⚖️ Decision Psychology ⚙️ Productivity Systems

Coder proprement

par Robert C. Martin • 2007

Reading code dominates a developer's day; these rules keep your colleagues from cursing your name.

4.35

23 000+

🛠️ Software Craftsmanship 📖 Code Readability 🔄 Refactoring ✅ Test-Driven Development ✨ Code Quality

Coder proprement

Reading code dominates a developer's day; these rules keep your colleagues from cursing your name.

par Robert C. Martin 2007 464 pages

4.35

23 000+ évaluations

🛠️ Software Craftsmanship 📖 Code Readability 🔄 Refactoring ✅ Test-Driven Development ✨ Code Quality

Ces idées qui collent

par Chip Heath • 2007

The gap between a forgotten memo and an urban legend is six teachable traits.

3.98

100 000+

🏢 Business Communication 💡 Idea Transmission ✂️ Message Design 📖 Storytelling In Business 🧠 Cognitive Biases

Ces idées qui collent

The gap between a forgotten memo and an urban legend is six teachable traits.

par Chip Heath 2007 291 pages

3.98

100 000+ évaluations

🏢 Business Communication 💡 Idea Transmission ✂️ Message Design 📖 Storytelling In Business 🧠 Cognitive Biases

Le design des objets du quotidien

par Donald A. Norman • 1988

Why you can't figure out a simple door: the design classic that blames objects, not people.

4.15

48 000+

🖥️ User Experience 📐 Product Design 🧠 Design Psychology 🔧 Usability 💡 Design Thinking

Le design des objets du quotidien

Why you can't figure out a simple door: the design classic that blames objects, not people.

par Donald A. Norman 1988 257 pages

4.15

48 000+ évaluations

🖥️ User Experience 📐 Product Design 🧠 Design Psychology 🔧 Usability 💡 Design Thinking

Creativity, Inc.

par Ed Catmull • 2014

Success makes you blind to what kills creativity. A Pixar co-founder explains how to see it clearly.

4.2

100 000+

🎨 Creative Leadership 🏢 Organizational Culture 👥 Team Dynamics 💬 Candor And Feedback 🔄 Embracing Failure

Immersif

Creativity, Inc.

Success makes you blind to what kills creativity. A Pixar co-founder explains how to see it clearly.

par Ed Catmull 2014 368 pages

4.2

100 000+ évaluations

🎨 Creative Leadership 🏢 Organizational Culture 👥 Team Dynamics 💬 Candor And Feedback 🔄 Embracing Failure

Lean Analytics

par Alistair Croll • 2013

Pick the right metric, ignore the rest: a stage-by-stage field guide to startup analytics.

4.11

8 000+

🚀 Startup Strategy 📊 Business Metrics 🔄 Lean Methodology 📈 Product Analytics 🎯 Data-Driven Decisions

Lean Analytics

Pick the right metric, ignore the rest: a stage-by-stage field guide to startup analytics.

par Alistair Croll 2013 440 pages

4.11

8 000+ évaluations

🚀 Startup Strategy 📊 Business Metrics 🔄 Lean Methodology 📈 Product Analytics 🎯 Data-Driven Decisions

Storytelling avec vous données

par Cole Nussbaumer Knaflic • 2015

A repeatable process for turning messy spreadsheets into clear charts that drive action.

4.38

8 000+

🖥️ Data Visualization 💼 Business Communication 📊 Data Storytelling 👁️ Visual Perception 🎤 Presentation Skills

Storytelling avec vous données

A repeatable process for turning messy spreadsheets into clear charts that drive action.

par Cole Nussbaumer Knaflic 2015 288 pages

4.38

8 000+ évaluations

🖥️ Data Visualization 💼 Business Communication 📊 Data Storytelling 👁️ Visual Perception 🎤 Presentation Skills

Masters of Doom

par David Kushner • 2003

Two coders, one lake house, and the game that turned office workers into after-hours warriors.

4.30

20 000+

🎮 Video Game History 🕹️ Game Development 🚀 Tech Startups 🤝 Creative Partnerships 💻 Hacker Ethos

Masters of Doom

Two coders, one lake house, and the game that turned office workers into after-hours warriors.

par David Kushner 2003 368 pages

4.30

20 000+ évaluations

🎮 Video Game History 🕹️ Game Development 🚀 Tech Startups 🤝 Creative Partnerships 💻 Hacker Ethos

Marketing 4.0

par Philip Kotler • 2016

The classic marketing playbook, rewritten for when customers trust each other more than ads.

4.06

3 000+

📱 Digital Marketing 🎯 Marketing Strategy 🗺️ Customer Journey 🏗️ Brand Building 📝 Content Marketing

Marketing 4.0

The classic marketing playbook, rewritten for when customers trust each other more than ads.

par Philip Kotler 2016 208 pages

4.06

3 000+ évaluations

📱 Digital Marketing 🎯 Marketing Strategy 🗺️ Customer Journey 🏗️ Brand Building 📝 Content Marketing

DotCom Secrets

par Russell Brunson • 2011

Giving away free products can triple your customers; the system that turns each one into $66.

4.23

6 000+

📈 Direct Response Marketing 🗂️ Sales Funnels 🔧 Conversion Optimization ✉️ Email Marketing 🎤 Webinar Selling

DotCom Secrets

Giving away free products can triple your customers; the system that turns each one into $66.

par Russell Brunson 2011 275 pages

4.23

6 000+ évaluations

📈 Direct Response Marketing 🗂️ Sales Funnels 🔧 Conversion Optimization ✉️ Email Marketing 🎤 Webinar Selling

Continuous Discovery Habits

par Teresa Torres • 2021

Weekly customer interviews mapped to opportunities: the system that ships value, not features.

4.44

4 000+

📋 Product Management 🔍 Product Discovery 🔬 User Research 🎯 Outcome-Driven 🧪 Hypothesis Testing

Continuous Discovery Habits

Weekly customer interviews mapped to opportunities: the system that ships value, not features.

par Teresa Torres 2021 237 pages

4.44

4 000+ évaluations

📋 Product Management 🔍 Product Discovery 🔬 User Research 🎯 Outcome-Driven 🧪 Hypothesis Testing

StoryBrand

par Donald Miller • 2017

Stop making your brand the hero. A story framework that clears the fog so customers buy.

4.26

26 000+

📣 Brand Messaging 🎯 Marketing Strategy 🧭 Customer Journey 🦸 Hero's Journey 💡 Message Clarity

StoryBrand

Stop making your brand the hero. A story framework that clears the fog so customers buy.

par Donald Miller 2017 240 pages

4.26

26 000+ évaluations

📣 Brand Messaging 🎯 Marketing Strategy 🧭 Customer Journey 🦸 Hero's Journey 💡 Message Clarity

Running Lean

par Ash Maurya • 2012

A one-page model, a few uncomfortable customer conversations, and zero code until someone pays.

4.10

20 000+

🔄 Lean Startup 🌱 Early Stage Founders 📘 Startup Playbooks 🗺️ Business Model Design 🗣️ Customer Development

Running Lean

A one-page model, a few uncomfortable customer conversations, and zero code until someone pays.

par Ash Maurya 2012 367 pages

4.10

20 000+ évaluations

🔄 Lean Startup 🌱 Early Stage Founders 📘 Startup Playbooks 🗺️ Business Model Design 🗣️ Customer Development

Empowered

par Marty Cagan • 2020

Stop telling your teams what to build. Give them problems to solve, then get out of the way.

4.25

3 000+

📦 Product Management 💻 Tech Leadership 🔓 Team Autonomy 🔄 Organizational Change 🎯 Coaching At Work

Empowered

Stop telling your teams what to build. Give them problems to solve, then get out of the way.

par Marty Cagan 2020 432 pages

4.25

3 000+ évaluations

📦 Product Management 💻 Tech Leadership 🔓 Team Autonomy 🔄 Organizational Change 🎯 Coaching At Work

The Mom Test

par Rob Fitzpatrick • 2013

Everyone's lying about your business idea. Especially your mom. A method for getting real answers.

4.37

13 000+

🚀 Startup Playbooks 🔍 Customer Discovery ✅ Idea Validation 📐 Lean Startup 📋 Customer Research

The Mom Test

Everyone's lying about your business idea. Especially your mom. A method for getting real answers.

par Rob Fitzpatrick 2013 138 pages

4.37

13 000+ évaluations

🚀 Startup Playbooks 🔍 Customer Discovery ✅ Idea Validation 📐 Lean Startup 📋 Customer Research

Inspired

par Marty Cagan • 2008

Why the best product teams don't take orders. They discover what customers need, fast.

4.23

25 000+

🗂️ Product Management 🔎 Product Discovery 💪 Empowered Teams 🧑‍💻 Customer Discovery 📐 Lean Methodology

Inspired

Why the best product teams don't take orders. They discover what customers need, fast.

par Marty Cagan 2008 349 pages

4.23

25 000+ évaluations

🗂️ Product Management 🔎 Product Discovery 💪 Empowered Teams 🧑‍💻 Customer Discovery 📐 Lean Methodology

Alchemy

par Rory Sutherland • 2019

Why the best business moves seem wrong: the hidden psychology that makes irrational choices work.

4.21

9 000+

🧠 Behavioral Economics 📈 Marketing Psychology 🏷️ Brand Strategy 🤪 Irrational Behavior 💡 Counterintuitive Thinking

Alchemy

Why the best business moves seem wrong: the hidden psychology that makes irrational choices work.

par Rory Sutherland 2019 1 pages

4.21

9 000+ évaluations

🧠 Behavioral Economics 📈 Marketing Psychology 🏷️ Brand Strategy 🤪 Irrational Behavior 💡 Counterintuitive Thinking

Cashvertising

par Drew Eric Whitman • 2008

Ad agency psychology: write headlines that get read, copy that sells, and prices no one resists.

4.35

2 000+

✍️ Copywriting 🧠 Consumer Psychology 🗣️ Persuasion Psychology 📰 Headline Formulas 👥 Social Proof

Cashvertising

Ad agency psychology: write headlines that get read, copy that sells, and prices no one resists.

par Drew Eric Whitman 2008 208 pages

4.35

2 000+ évaluations

✍️ Copywriting 🧠 Consumer Psychology 🗣️ Persuasion Psychology 📰 Headline Formulas 👥 Social Proof

Les confessions d'un publicitaire

par David Ogilvy • 2004

Entertaining ads rarely sell. Great ones make a concrete promise, then repeat it for decades.

6 000+

🎨 Advertising Craft ✍️ Copywriting 🏗️ Brand Building 🧠 Sales Psychology 🥃 Madison Avenue

Les confessions d'un publicitaire

Entertaining ads rarely sell. Great ones make a concrete promise, then repeat it for decades.

par David Ogilvy 2004 208 pages

6 000+ évaluations

🎨 Advertising Craft ✍️ Copywriting 🏗️ Brand Building 🧠 Sales Psychology 🥃 Madison Avenue

The Brand Gap

par Marty Neumeier • 2003

Brands stumble not on bad strategy or poor design, but on the gap no one manages.

3.98

5 000+

🧠 Brand Strategy 🧭 Brand Differentiation 💡 Design Thinking 🧩 Creative Collaboration 🌱 Brand Culture

The Brand Gap

Brands stumble not on bad strategy or poor design, but on the gap no one manages.

par Marty Neumeier 2003

3.98

5 000+ évaluations

🧠 Brand Strategy 🧭 Brand Differentiation 💡 Design Thinking 🧩 Creative Collaboration 🌱 Brand Culture

L'Anatomie du scénario

par John Truby • 2007

The organic alternative to formula: how character, plot, and theme grow from a single premise's DNA.

4.25

7 000+

🏗️ Story Structure 🎬 Screenwriting ✍️ Fiction Craft 🌱 Organic Storytelling 📈 Plot Development

L'Anatomie du scénario

The organic alternative to formula: how character, plot, and theme grow from a single premise's DNA.

par John Truby 2007 445 pages

4.25

7 000+ évaluations

🏗️ Story Structure 🎬 Screenwriting ✍️ Fiction Craft 🌱 Organic Storytelling 📈 Plot Development

Ogilvy on Advertising

par David Ogilvy • 1985

Your headline is 90% of your budget. A master adman's craft rules for making every word sell.

4.15

11 000+

🏗️ Advertising Fundamentals ✍️ Copywriting Craft 📬 Direct Response 🏷️ Brand Strategy 🍸 Madison Avenue

Ogilvy on Advertising

Your headline is 90% of your budget. A master adman's craft rules for making every word sell.

par David Ogilvy 1985 224 pages

4.15

11 000+ évaluations

🏗️ Advertising Fundamentals ✍️ Copywriting Craft 📬 Direct Response 🏷️ Brand Strategy 🍸 Madison Avenue

Architecture

par Francis D. K. Ching • 1979

The visual primer on form, enclosure, and light: how every architectural space gets its bones.

4.29

4 000+

🏛️ Architectural Design 📐 Design Fundamentals ✏️ Architectural Drawing 👁️ Visual Thinking 🎓 Architecture Students

Architecture

The visual primer on form, enclosure, and light: how every architectural space gets its bones.

par Francis D. K. Ching 1979 416 pages

4.29

4 000+ évaluations

🏛️ Architectural Design 📐 Design Fundamentals ✏️ Architectural Drawing 👁️ Visual Thinking 🎓 Architecture Students

The Luxury Strategy

par Jean-Noël Kapferer • 2008

High prices increase desire, scarcity beats availability, and the customer is never king.

4.24

500+

👜 Luxury Branding 💍 Conspicuous Consumption 👑 Status Signaling 🤔 Marketing Paradoxes 💰 Pricing Psychology

The Luxury Strategy

High prices increase desire, scarcity beats availability, and the customer is never king.

par Jean-Noël Kapferer 2008 384 pages

4.24

500+ évaluations

👜 Luxury Branding 💍 Conspicuous Consumption 👑 Status Signaling 🤔 Marketing Paradoxes 💰 Pricing Psychology

Jab, Jab, Jab, Right Hook

par Gary Vaynerchuk • 2013

Three value posts for every ask: the platform-by-platform craft of social media.

3.95

9 000+

📱 Social Media Marketing 📝 Content Marketing 📖 Brand Storytelling 🎁 Value-First Marketing 💬 Community Engagement

Jab, Jab, Jab, Right Hook

Three value posts for every ask: the platform-by-platform craft of social media.

par Gary Vaynerchuk 2013 195 pages

3.95

9 000+ évaluations

📱 Social Media Marketing 📝 Content Marketing 📖 Brand Storytelling 🎁 Value-First Marketing 💬 Community Engagement

Cashvertising

par Drew Eric Whitman • 2008

Eight primal desires drive every purchase. The ad psychology playbook for tapping each one.

4.35

2 000+

🧠 Advertising Psychology 📧 Direct-Response Copywriting 🔬 Neuromarketing 🎯 Persuasion Triggers 💰 Pricing Psychology

Cashvertising

Eight primal desires drive every purchase. The ad psychology playbook for tapping each one.

par Drew Eric Whitman 2008 208 pages

4.35

2 000+ évaluations

🧠 Advertising Psychology 📧 Direct-Response Copywriting 🔬 Neuromarketing 🎯 Persuasion Triggers 💰 Pricing Psychology

Experiential Marketing

par Bernd H. Schmitt • 1999

Stop selling features and benefits. Five experience types and the tools to build them.

3.85

112

🏷️ Brand Experience 🧩 Customer Experience 👁️ Sensory Marketing ❤️ Emotional Branding 🎨 Experiential Design

Experiential Marketing

Stop selling features and benefits. Five experience types and the tools to build them.

par Bernd H. Schmitt 1999 304 pages

3.85

112 évaluations

🏷️ Brand Experience 🧩 Customer Experience 👁️ Sensory Marketing ❤️ Emotional Branding 🎨 Experiential Design

A Philosophy of Software Design

par John Ousterhout • 2018

Your codebase rots from the inside out. The design skill that stops it.

4.22

4 000+

🏗️ Software Architecture 🌀 Code Complexity 🔌 Interface Design 💸 Technical Debt 🔨 Software Craftsmanship

A Philosophy of Software Design

Your codebase rots from the inside out. The design skill that stops it.

par John Ousterhout 2018 184 pages

4.22

4 000+ évaluations

🏗️ Software Architecture 🌀 Code Complexity 🔌 Interface Design 💸 Technical Debt 🔨 Software Craftsmanship

Why We Buy

par Paco Underhill • 1999

The hidden choreography of shoppers, decoded from thousands of hours of store video.

3.88

13 000+

🧠 Consumer Behavior 🏬 Store Design 🏙️ Environmental Psychology 👫 Gender Differences 👵 Aging Consumers

Why We Buy

The hidden choreography of shoppers, decoded from thousands of hours of store video.

par Paco Underhill 1999 256 pages

3.88

13 000+ évaluations

🧠 Consumer Behavior 🏬 Store Design 🏙️ Environmental Psychology 👫 Gender Differences 👵 Aging Consumers

Pouvoir et prédiction

par Ajay Agrawal • 2022

AI works. Now the long, slow work of rebuilding everything around it begins.

4.22

7 000+

🤖 Ai In Business 🏗️ Organizational Design 🔄 Digital Transformation 📊 Predictive Analytics ⚡ Industry Disruption

Pouvoir et prédiction

AI works. Now the long, slow work of rebuilding everything around it begins.

par Ajay Agrawal 2022 256 pages

4.22

7 000+ évaluations

🤖 Ai In Business 🏗️ Organizational Design 🔄 Digital Transformation 📊 Predictive Analytics ⚡ Industry Disruption

C'est ça, le marketing

par Seth Godin • 2018

Mass appeal is a trap. Pick the smallest audience you can truly change, and earn their attention.

3.92

17 000+

🤝 Ethical Marketing 🎯 Niche Audience 📖 Brand Storytelling 🗣️ Word Of Mouth 👑 Status Dynamics

C'est ça, le marketing

Mass appeal is a trap. Pick the smallest audience you can truly change, and earn their attention.

par Seth Godin 2018 288 pages

3.92

17 000+ évaluations

🤝 Ethical Marketing 🎯 Niche Audience 📖 Brand Storytelling 🗣️ Word Of Mouth 👑 Status Dynamics

How Brands Become Icons

par Douglas B. Holt • 2004

Brands become icons by telling myths that resolve cultural tensions.

3.84

392

🧱 Brand Strategy 🌍 Cultural Strategy 📖 Brand Mythology ⚖️ Cultural Tensions 🎭 Consumer Identity

How Brands Become Icons

Brands become icons by telling myths that resolve cultural tensions.

par Douglas B. Holt 2004 288 pages

3.84

392 évaluations

🧱 Brand Strategy 🌍 Cultural Strategy 📖 Brand Mythology ⚖️ Cultural Tensions 🎭 Consumer Identity

Hacking Growth

par Sean Ellis • 2017

Build a team that runs 30 growth experiments a week; here is the structure and process.

4.11

5 000+

🚀 Growth Hacking 🎯 Product/Market Fit 🧪 Rapid Experimentation 🔁 Retention Loops 🚪 Onboarding Design

Hacking Growth

Build a team that runs 30 growth experiments a week; here is the structure and process.

par Sean Ellis 2017 320 pages

4.11

5 000+ évaluations

🚀 Growth Hacking 🎯 Product/Market Fit 🧪 Rapid Experimentation 🔁 Retention Loops 🚪 Onboarding Design

Sprint

par Jake Knapp • 2016

The five-day sprint that replaces endless debate with sketch, decide, prototype, and test.

4.18

23 000+

🧠 Design Thinking 🚀 Lean Startup 🛠️ Rapid Prototyping 🔍 User Research ✅ Validated Learning

Sprint

The five-day sprint that replaces endless debate with sketch, decide, prototype, and test.

par Jake Knapp 2016 274 pages

4.18

23 000+ évaluations

🧠 Design Thinking 🚀 Lean Startup 🛠️ Rapid Prototyping 🔍 User Research ✅ Validated Learning

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