Chip Heath

heathbrothers.com

Chip Heath es profesor de Comportamiento Organizacional en la Escuela de Negocios de la Universidad de Stanford.
Obtuvo su licenciatura en Ingeniería Industrial en Texas A&M y su doctorado en Psicología en Stanford.
Heath es conocido por su investigación sobre la toma de decisiones, el comportamiento organizacional y la comunicación de ideas.
Coescribió el libro superventas "Switch: Cómo Cambiar las Cosas Cuando el Cambio es Difícil" junto con su hermano Dan Heath.
Su colaboración en "Made to Stick" y otras obras los ha convertido en voces influyentes en los campos de los negocios y la psicología, especialmente en las áreas de gestión del cambio y estrategias de comunicación efectiva.

Libros de Chip Heath

Ideas que pegan

por Chip Heath • 2007

The gap between a forgotten memo and an urban legend is six teachable traits.

3.98

100.000+

🏢 Business Communication 💡 Idea Transmission ✂️ Message Design 📖 Storytelling In Business 🧠 Cognitive Biases

Ideas que pegan

The gap between a forgotten memo and an urban legend is six teachable traits.

por Chip Heath 2007 291 páginas

3.98

100.000+ valoraciones

🏢 Business Communication 💡 Idea Transmission ✂️ Message Design 📖 Storytelling In Business 🧠 Cognitive Biases

Cambia el chip

por Chip Heath • 2010

Change isn't a willpower problem. It's a setup problem. Three simple fixes that actually stick.

4.03

55.000+

🏢 Change Management 🧠 Behavioral Economics 🌳 Environmental Design 👥 Social Influence 🧊 Decision Paralysis

Cambia el chip

Change isn't a willpower problem. It's a setup problem. Three simple fixes that actually stick.

por Chip Heath 2010 305 páginas

4.03

55.000+ valoraciones

🏢 Change Management 🧠 Behavioral Economics 🌳 Environmental Design 👥 Social Influence 🧊 Decision Paralysis

El poder de los momentos

por Chip Heath • 2017

You can engineer life's peak moments. The four ingredients behind experiences people never forget.

4.11

25.000+

🏔️ Peak Experiences 🎨 Experience Design 🏢 Organizational Culture 🏆 Employee Recognition 💞 Deep Connection

El poder de los momentos

You can engineer life's peak moments. The four ingredients behind experiences people never forget.

por Chip Heath 2017 320 páginas

4.11

25.000+ valoraciones

🏔️ Peak Experiences 🎨 Experience Design 🏢 Organizational Culture 🏆 Employee Recognition 💞 Deep Connection

Decídete

por Chip Heath • 2013

Decisions fail in four predictable ways. A process fixes them, starting with one question.

3.96

18.000+

🧭 Decision Making 🧪 Behavioral Economics 🧠 Cognitive Biases 🏗️ Decision Frameworks 🏛️ Modern Stoicism

Decídete

Decisions fail in four predictable ways. A process fixes them, starting with one question.

por Chip Heath 2013 336 páginas

3.96

18.000+ valoraciones

🧭 Decision Making 🧪 Behavioral Economics 🧠 Cognitive Biases 🏗️ Decision Frameworks 🏛️ Modern Stoicism

Making Numbers Count

por Chip Heath • 2022

Most numbers die the moment they're spoken. A handful of translation moves make them unforgettable.

3.87

2000+

📊 Business Communication 📈 Data Storytelling 🔬 Science Communication 🔢 Numeracy 🧩 Analogies And Metaphors

Making Numbers Count

Most numbers die the moment they're spoken. A handful of translation moves make them unforgettable.

por Chip Heath 2022 224 páginas

3.87

2000+ valoraciones

📊 Business Communication 📈 Data Storytelling 🔬 Science Communication 🔢 Numeracy 🧩 Analogies And Metaphors

Ideas que pegan (Capítulo 4

por Chip Heath • 2008

Your expertise blinds you to what audiences miss. Sticky ideas follow six teachable instincts.

4.21

126

🧠 Cognitive Biases 📖 Business Storytelling 💬 Memorable Messaging 🧪 Persuasion Science ✂️ Simple Messaging

Ideas que pegan (Capítulo 4

Your expertise blinds you to what audiences miss. Sticky ideas follow six teachable instincts.

por Chip Heath 2008 291 páginas

4.21

126 valoraciones

🧠 Cognitive Biases 📖 Business Storytelling 💬 Memorable Messaging 🧪 Persuasion Science ✂️ Simple Messaging

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