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SoBrief
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Covert Persuasion
by Kevin Hogan • 2006
Body language, loaded questions, and well-timed stories: the hidden playbook for getting to yes.
3.59
553
Covert Persuasion Summary
Covert Persuasion 98%
Body language, loaded questions, and well-timed stories: the hidden playbook for getting to yes.
by Kevin Hogan 2006
3.59
553 ratings
Influence
by Robert B. Cialdini • 1984
Why you say yes against your will: hidden triggers hijack instinct and only awareness can stop them.
4.21
179k+
Influence Summary
Influence 98%
Why you say yes against your will: hidden triggers hijack instinct and only awareness can stop them.
by Robert B. Cialdini 1984
4.21
179k+ ratings
Methods of Persuasion
by Nick Kolenda • 2013
Every decision rides on invisible psychological rails. Here is how to lay the track.
4.14
2k+
Methods of Persuasion Summary
Methods of Persuasion 98%
Every decision rides on invisible psychological rails. Here is how to lay the track.
by Nick Kolenda 2013
4.14
2k+ ratings
Persuasion Psychology
by Akash Karia • 2013
Twenty-six persuasion tools from social psychology, including three words that double compliance.
3.40
35
Persuasion Psychology Summary
Persuasion Psychology 98%
Twenty-six persuasion tools from social psychology, including three words that double compliance.
by Akash Karia 2013
3.40
35 ratings
Maximum Influence
by Kurt W. Mortensen • 2004
A quarter of the economy is persuasion. The psychological levers that earn every yes.
3.94
400
Maximum Influence Summary
Maximum Influence 98%
A quarter of the economy is persuasion. The psychological levers that earn every yes.
by Kurt W. Mortensen 2004
3.94
400 ratings
The Science of Influence
by Kevin Hogan • 2004
Four seconds to yes: a playbook of psychological tactics for instant connections and faster deals.
3.66
751
The Science of Influence Summary
The Science of Influence 98%
Four seconds to yes: a playbook of psychological tactics for instant connections and faster deals.
by Kevin Hogan 2004
3.66
751 ratings
The small BIG
by Robert B. Cialdini • 2014
Persuasion runs on tiny levers: one sentence, a number, a name. Big arguments rarely move anyone.
3.78
1k+
The small BIG Summary
The small BIG 98%
Persuasion runs on tiny levers: one sentence, a number, a name. Big arguments rarely move anyone.
by Robert B. Cialdini 2014
3.78
1k+ ratings
7 Secrets of Persuasion
by James C. Crimmins • 2016
The nonconscious brain decides before you do. The persuasion techniques that reach it first.
4.07
166
7 Secrets of Persuasion Summary
7 Secrets of Persuasion 97%
The nonconscious brain decides before you do. The persuasion techniques that reach it first.
by James C. Crimmins 2016
4.07
166 ratings
How to Change Minds
by Rob Jolles • 2013
Stop selling, start asking: a process for changing minds that feels like help, not pressure.
3.78
819
How to Change Minds Summary
How to Change Minds 97%
Stop selling, start asking: a process for changing minds that feels like help, not pressure.
by Rob Jolles 2013
3.78
819 ratings
Flip the Script
by Oren Klaff • 2019
How to plant an idea so deeply the other person believes they thought of it first.
4.16
872
Flip the Script Summary
Flip the Script 97%
How to plant an idea so deeply the other person believes they thought of it first.
by Oren Klaff 2019
4.16
872 ratings
Split-Second Persuasion
by Kevin Dutton • 2009
Influence is decided in an instant. Five learnable elements control that verdict.
3.66
2k+
Split-Second Persuasion Summary
Split-Second Persuasion 97%
Influence is decided in an instant. Five learnable elements control that verdict.
by Kevin Dutton 2009
3.66
2k+ ratings
The Business of Belief
by Tom Asacker • 2013
Your beliefs run on desire and stories, not logic. The hidden structure behind every choice.
3.92
586
The Business of Belief Summary
The Business of Belief 97%
Your beliefs run on desire and stories, not logic. The hidden structure behind every choice.
by Tom Asacker 2013
3.92
586 ratings
Influence is Your Superpower
by Zoe Chance • 2021
Your fast, emotional brain decides before you even notice. Influence it ethically, starting with no.
4.14
2k+
Influence is Your Superpower Summary
Influence is Your Superpower 97%
Your fast, emotional brain decides before you even notice. Influence it ethically, starting with no.
by Zoe Chance 2021
4.14
2k+ ratings
Human Hacking
by Christopher Hadnagy • 2021
The social engineer's guide to reading anyone, building instant rapport, and ethical persuasion.
3.77
640
Human Hacking Summary
Human Hacking 97%
The social engineer's guide to reading anyone, building instant rapport, and ethical persuasion.
by Christopher Hadnagy 2021
3.77
640 ratings
Seducing the Subconscious
by Robert Heath • 2012
Looking away from an ad may make it work better: low attention bypasses your mental defenses.
3.98
181
Seducing the Subconscious Summary
Seducing the Subconscious 96%
Looking away from an ad may make it work better: low attention bypasses your mental defenses.
by Robert Heath 2012
3.98
181 ratings
The Influential Mind
by Tali Sharot • 2017
Facts alone rarely change minds. The brain has a backdoor, and influence knows where it is.
3.91
3k+
The Influential Mind Summary
The Influential Mind 96%
Facts alone rarely change minds. The brain has a backdoor, and influence knows where it is.
by Tali Sharot 2017
3.91
3k+ ratings
Petit traité de manipulation à l'usage des honnêtes gens
by Robert-Vincent Joule • 1997
A decision, once made, freezes everything that follows. The French classic on hidden compliance.
3.78
739
Petit traité de manipulation à l'usage des honnêtes gens Summary
Petit traité de manipulation à l'usage des honnêtes gens 96%
A decision, once made, freezes everything that follows. The French classic on hidden compliance.
by Robert-Vincent Joule 1997
3.78
739 ratings
Using Behavioral Science in Marketing
by Nancy Harhut • 2022
Seventeen cognitive biases that make customers click and buy, and the words to trigger each.
4.38
177
Using Behavioral Science in Marketing Summary
Using Behavioral Science in Marketing 96%
Seventeen cognitive biases that make customers click and buy, and the words to trigger each.
by Nancy Harhut 2022
4.38
177 ratings
How Highly Effective People Speak
by Peter Andrei • 2020
Wire your message for the human mind: nine cognitive biases that turn talk into influence.
3.47
341
How Highly Effective People Speak Summary
How Highly Effective People Speak 96%
Wire your message for the human mind: nine cognitive biases that turn talk into influence.
by Peter Andrei 2020
3.47
341 ratings
Win Bigly
by Scott Adams • 2017
We think we reason. We really just rationalize. The people who know this win.
3.73
5k+
Win Bigly Summary
Win Bigly 96%
We think we reason. We really just rationalize. The people who know this win.
by Scott Adams 2017
3.73
5k+ ratings
The Advertising Effect
by Adam Ferrier • 2014
Most ads try to change minds. The ones that work change what people do first.
4.24
352
The Advertising Effect Summary
The Advertising Effect 96%
Most ads try to change minds. The ones that work change what people do first.
by Adam Ferrier 2014
4.24
352 ratings
The Psychology of Persuasion
by Kevin Hogan • 1996
Why do some people get what they want? Nine predictable laws and how to master them.
3.90
519
The Psychology of Persuasion Summary
The Psychology of Persuasion 96%
Why do some people get what they want? Nine predictable laws and how to master them.
by Kevin Hogan 1996
3.90
519 ratings
Words That Change Minds
by Shelle Rose Charvet • 1995
Decode the motivation behind anyone's words, and you hold the script for getting their yes.
3.69
2k+
Words That Change Minds Summary
Words That Change Minds 96%
Decode the motivation behind anyone's words, and you hold the script for getting their yes.
by Shelle Rose Charvet 1995
3.69
2k+ ratings
Webs of Influence
by Nathalie Nahai • 2012
The brain's shortcuts decide every online purchase. Design for those rules, not for logic.
3.74
307
Webs of Influence Summary
Webs of Influence 96%
The brain's shortcuts decide every online purchase. Design for those rules, not for logic.
by Nathalie Nahai 2012
3.74
307 ratings
Neuromarketing
by Patrick Renvoisé • 2005
The reptile brain decides. Your pitch aims at the wrong one. Aim lower and sell.
3.90
787
Neuromarketing Summary
Neuromarketing 96%
The reptile brain decides. Your pitch aims at the wrong one. Aim lower and sell.
by Patrick Renvoisé 2005
3.90
787 ratings
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