23 Books like The Irrational Bundle

The Upside of Irrationality

by Dan Ariely • 2010

Irrationality's upside: biases that warp judgment also fuel motivation, meaning, and persistence.

4.03

36k+

🔬 Behavioral Economics 🧠 Cognitive Biases ⚡ Motivation Science 💼 Meaning At Work 🛠️ Effort Justification

The Upside of Irrationality 97%

Irrationality's upside: biases that warp judgment also fuel motivation, meaning, and persistence.

by Dan Ariely 2010

4.03

36k+ ratings

🔬 Behavioral Economics 🧠 Cognitive Biases ⚡ Motivation Science 💼 Meaning At Work 🛠️ Effort Justification

Sway

by Ori Brafman • 2008

Seven invisible biases that make rational people overpay, overstay, and reject free money.

3.78

20k+

💰 Behavioral Economics 🧠 Cognitive Biases 👀 Value Perception 🗣️ Groupthink 🎯 Incentive Design

Sway 97%

Seven invisible biases that make rational people overpay, overstay, and reject free money.

by Ori Brafman 2008

3.78

20k+ ratings

💰 Behavioral Economics 🧠 Cognitive Biases 👀 Value Perception 🗣️ Groupthink 🎯 Incentive Design

Payoff

by Dan Ariely • 2016

Why cash bonuses at Intel backfired, compliments beat cash, and meaning outlasts every reward.

3.70

6k+

🏢 Workplace Motivation 📊 Behavioral Economics 🧭 Intrinsic Motivation 👏 Employee Recognition 🎯 Meaning At Work

Payoff 97%

Why cash bonuses at Intel backfired, compliments beat cash, and meaning outlasts every reward.

by Dan Ariely 2016

3.70

6k+ ratings

🏢 Workplace Motivation 📊 Behavioral Economics 🧭 Intrinsic Motivation 👏 Employee Recognition 🎯 Meaning At Work

Buddhism

by Damien Keown • 1996

Buddhism has no god, no bible, no pope. What holds its many traditions together?

3.74

3k+

📖 Introductory Buddhism ☸️ Buddhist Philosophy 🛕 Theravada Buddhism 🪷 Mahayana Buddhism 🧘 Meditation Practice

Buddhism 96%

Buddhism has no god, no bible, no pope. What holds its many traditions together?

by Damien Keown 1996

3.74

3k+ ratings

📖 Introductory Buddhism ☸️ Buddhist Philosophy 🛕 Theravada Buddhism 🪷 Mahayana Buddhism 🧘 Meditation Practice

The Voltage Effect

by John A. List • 2022

Why ideas win small but fail big: the psychological and economic traps that derail scaling.

3.93

1k+

🧠 Behavioral Economics 📈 Organizational Scaling 🔍 Cognitive Biases 📐 Marginal Thinking 🎯 Incentive Design

The Voltage Effect 96%

Why ideas win small but fail big: the psychological and economic traps that derail scaling.

by John A. List 2022

3.93

1k+ ratings

🧠 Behavioral Economics 📈 Organizational Scaling 🔍 Cognitive Biases 📐 Marginal Thinking 🎯 Incentive Design

Behavioural Economics

by David Orrell • 2021

The economic agent is a myth: psychology, not calculation, drives decisions.

3.55

175

🧠 Behavioral Economics 🔍 Cognitive Biases 💸 Economic Psychology 🏛️ Choice Architecture 📈 Behavioral Finance

Behavioural Economics 96%

The economic agent is a myth: psychology, not calculation, drives decisions.

by David Orrell 2021

3.55

175 ratings

🧠 Behavioral Economics 🔍 Cognitive Biases 💸 Economic Psychology 🏛️ Choice Architecture 📈 Behavioral Finance

FRICTION―The Untapped Force That Can Be Your Most Powerful Advantage

by Roger Dooley • 2019

The hidden force that decides what you buy, what you quit, and what you never start.

4.09

119

🧠 Behavioral Economics 🛒 Customer Experience 🧱 Habit Design 💻 User Experience 👆 Nudge Theory

FRICTION―The Untapped Force That Can Be Your Most Powerful Advantage Summary

FRICTION―The Untapped Force That Can Be Your Most Powerful Advantage 96%

The hidden force that decides what you buy, what you quit, and what you never start.

by Roger Dooley 2019

4.09

119 ratings

🧠 Behavioral Economics 🛒 Customer Experience 🧱 Habit Design 💻 User Experience 👆 Nudge Theory

Sidetracked

by Francesca Gino • 2013

Hidden forces quietly derail every decision you make; spotting them is a trainable skill.

3.45

286

🧠 Behavioral Economics 🔍 Cognitive Biases 🧭 Decision Making 👥 Social Influence ⚖️ Ethical Fading

Sidetracked 96%

Hidden forces quietly derail every decision you make; spotting them is a trainable skill.

by Francesca Gino 2013

3.45

286 ratings

🧠 Behavioral Economics 🔍 Cognitive Biases 🧭 Decision Making 👥 Social Influence ⚖️ Ethical Fading

How to Get People to Do Stuff

by Susan M. Weinschenk • 2013

Seven motivations that override logic, and how to ethically build them into everything you design.

3.82

712

🎯 Applied Psychology 🎨 Behavioral Design ⚡ Motivation Science 🔁 Habit Formation 🧠 Cognitive Biases

How to Get People to Do Stuff 96%

Seven motivations that override logic, and how to ethically build them into everything you design.

by Susan M. Weinschenk 2013

3.82

712 ratings

🎯 Applied Psychology 🎨 Behavioral Design ⚡ Motivation Science 🔁 Habit Formation 🧠 Cognitive Biases

The Penguin and the Leviathan

by Yochai Benkler • 2011

Economic models assume selfishness. Brain scans, blood banks, and Wikipedia tell a different story.

3.70

351

🧠 Behavioral Economics 🧬 Evolutionary Psychology 💡 Intrinsic Motivation 👥 Social Norms 🌐 Online Collaboration

The Penguin and the Leviathan 96%

Economic models assume selfishness. Brain scans, blood banks, and Wikipedia tell a different story.

by Yochai Benkler 2011

3.70

351 ratings

🧠 Behavioral Economics 🧬 Evolutionary Psychology 💡 Intrinsic Motivation 👥 Social Norms 🌐 Online Collaboration

Misbehaving

by Richard H. Thaler • 2016

Economists built models of flawless decision makers. One professor proved those people don't exist.

4.16

24k+

🧠 Behavioral Economics 🔍 Cognitive Biases 🤪 Irrational Behavior 💰 Money Psychology 🏗️ Behavioral Design

Misbehaving 96%

Economists built models of flawless decision makers. One professor proved those people don't exist.

by Richard H. Thaler 2016

4.16

24k+ ratings

🧠 Behavioral Economics 🔍 Cognitive Biases 🤪 Irrational Behavior 💰 Money Psychology 🏗️ Behavioral Design

The Advertising Effect

by Adam Ferrier • 2014

Most ads try to change minds. The ones that work change what people do first.

4.24

352

📊 Advertising Strategy 🧠 Consumer Psychology 📈 Behavioral Economics 🔄 Behavior Change 👥 Social Influence

The Advertising Effect 96%

Most ads try to change minds. The ones that work change what people do first.

by Adam Ferrier 2014

4.24

352 ratings

📊 Advertising Strategy 🧠 Consumer Psychology 📈 Behavioral Economics 🔄 Behavior Change 👥 Social Influence

The small BIG

by Robert B. Cialdini • 2014

Adding one sentence to a letter boosted tax compliance 15 percent. What else works that cheaply?

3.78

1k+

🧠 Persuasion Science 🎲 Behavioral Economics 👥 Social Influence 🖼️ Framing Effects 🏗️ Choice Architecture

The small BIG 96%

Adding one sentence to a letter boosted tax compliance 15 percent. What else works that cheaply?

by Robert B. Cialdini 2014

3.78

1k+ ratings

🧠 Persuasion Science 🎲 Behavioral Economics 👥 Social Influence 🖼️ Framing Effects 🏗️ Choice Architecture

Priceless

by William Poundstone • 2010

An arbitrary number shown moments before can change what you'll pay by a factor of ten.

3.82

2k+

🧠 Behavioral Economics 💲 Pricing Psychology 🔍 Cognitive Biases 🤝 Negotiation Tactics 🛒 Consumer Psychology

Priceless 96%

An arbitrary number shown moments before can change what you'll pay by a factor of ten.

by William Poundstone 2010

3.82

2k+ ratings

🧠 Behavioral Economics 💲 Pricing Psychology 🔍 Cognitive Biases 🤝 Negotiation Tactics 🛒 Consumer Psychology

Inside the Nudge Unit

by David Halpern • 2015

A government unit given two years to survive found a single word could bring in millions.

3.98

1k+

🧠 Behavioral Economics 🏛️ Public Policy 📊 Evidence-Based Policy 👥 Social Norms 🔄 Habit Design

Inside the Nudge Unit 96%

A government unit given two years to survive found a single word could bring in millions.

by David Halpern 2015

3.98

1k+ ratings

🧠 Behavioral Economics 🏛️ Public Policy 📊 Evidence-Based Policy 👥 Social Norms 🔄 Habit Design

The Elements of Choice

by Eric J. Johnson • 2021

Your choices feel free. But someone arranged the options, and that arrangement is doing the work.

3.91

523

🧠 Behavioral Economics 🔬 Decision Science 🪤 Cognitive Biases 🎛️ Choice Design 🛒 Consumer Psychology

The Elements of Choice 96%

Your choices feel free. But someone arranged the options, and that arrangement is doing the work.

by Eric J. Johnson 2021

3.91

523 ratings

🧠 Behavioral Economics 🔬 Decision Science 🪤 Cognitive Biases 🎛️ Choice Design 🛒 Consumer Psychology

Commit to Win

by Heidi Reeder • 2014

Four levers control your attachment to jobs, people, and goals. Turn them on purpose.

3.90

100

🎯 Goal Achievement 🔄 Behavior Change 💎 Intrinsic Motivation ⚖️ Negativity Bias 💸 Sunk Cost

Commit to Win 96%

Four levers control your attachment to jobs, people, and goals. Turn them on purpose.

by Heidi Reeder 2014

3.90

100 ratings

🎯 Goal Achievement 🔄 Behavior Change 💎 Intrinsic Motivation ⚖️ Negativity Bias 💸 Sunk Cost

How Economics Can Save the World

by Erik Angner • 2023

Economics isn't just about money; it's a proven toolkit for poverty, climate, and your wellbeing.

3.61

288

🧠 Behavioral Economics 🧩 Cognitive Biases 👶 Evidence-Based Parenting 💰 Cash Transfers 🌍 Carbon Pricing

How Economics Can Save the World Summary

How Economics Can Save the World 96%

Economics isn't just about money; it's a proven toolkit for poverty, climate, and your wellbeing.

by Erik Angner 2023

3.61

288 ratings

🧠 Behavioral Economics 🧩 Cognitive Biases 👶 Evidence-Based Parenting 💰 Cash Transfers 🌍 Carbon Pricing

I'm Afraid Debbie From Marketing Has Left for the Day

by Morten Münster • 2019

Why motivation fails and how environment design wins: the playbook for real-world behavior change.

4.08

2k+

🎛️ Behavioral Design 🧠 Behavioral Economics 🧩 Nudge Theory 🔄 Habit Formation 🏢 Change Management

I'm Afraid Debbie From Marketing Has Left for the Day Summary

I'm Afraid Debbie From Marketing Has Left for the Day 96%

Why motivation fails and how environment design wins: the playbook for real-world behavior change.

by Morten Münster 2019

4.08

2k+ ratings

🎛️ Behavioral Design 🧠 Behavioral Economics 🧩 Nudge Theory 🔄 Habit Formation 🏢 Change Management

What We Value

by Emily Falk • 2025

A single neural circuit prices every choice, from lunch to life partners. Adjust the inputs.

3.62

502

🔬 Neuroeconomics 🧠 Social Neuroscience 🔄 Behavior Change 🎯 Cognitive Biases 👥 Social Influence

What We Value 96%

A single neural circuit prices every choice, from lunch to life partners. Adjust the inputs.

by Emily Falk 2025

3.62

502 ratings

🔬 Neuroeconomics 🧠 Social Neuroscience 🔄 Behavior Change 🎯 Cognitive Biases 👥 Social Influence

economic naturalist

by Robert H. Frank • 2006

Why drive-up ATMs have Braille dots, and other mundane mysteries solved with economics.

3.46

3k+

🧠 Behavioral Economics 🔍 Everyday Economics 🧩 Cognitive Biases 💡 Economic Reasoning 🎯 Rational Choice Theory

economic naturalist 96%

Why drive-up ATMs have Braille dots, and other mundane mysteries solved with economics.

by Robert H. Frank 2006

3.46

3k+ ratings

🧠 Behavioral Economics 🔍 Everyday Economics 🧩 Cognitive Biases 💡 Economic Reasoning 🎯 Rational Choice Theory

The Human Element

by David Schonthal • 2021

Great ideas fail not from weak features, but from the psychological friction nobody removes.

4.14

581

🧠 Behavioral Economics 💡 Innovation Adoption 🚧 Resistance To Change 🧩 Cognitive Biases 🗣️ Persuasion Science

The Human Element 96%

Great ideas fail not from weak features, but from the psychological friction nobody removes.

by David Schonthal 2021

4.14

581 ratings

🧠 Behavioral Economics 💡 Innovation Adoption 🚧 Resistance To Change 🧩 Cognitive Biases 🗣️ Persuasion Science

The Art of Risk

by Kayt Sukel • 2016

Risk is a brain calculation, not a character trait. The neurobiology of better decisions.

3.56

141

🧐 Behavioral Economics 🧠 Neuroscience Of Choice 🔍 Cognitive Biases ❤️ Emotional Regulation 📈 Stress And Performance

The Art of Risk 95%

Risk is a brain calculation, not a character trait. The neurobiology of better decisions.

by Kayt Sukel 2016

3.56

141 ratings

🧐 Behavioral Economics 🧠 Neuroscience Of Choice 🔍 Cognitive Biases ❤️ Emotional Regulation 📈 Stress And Performance

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